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When analysing queries in Google Search Console use spaces to isolate a word which may be a part of a longer word.

A search for “pr” with the intent of looking up public relations related queries returns results …

The post Tip: Google Search Analytics Query Filter is Space Sensitive appeared first on DEJAN.

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A little lightning bolt shows next to some results in Google.
What do you think it means?

That’s what we asked 1,000 web users from the United States and found that most of them either didn’t know or didn’t care.…

The post Here’s what users think of AMP results in Google. Nothing, they don’t care. appeared first on DEJAN.

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If you’re interested to know how Google “understands” the page you’re on, touch and hold the home button (circle). Google Assistant will pop up. Tap “What’s on my screen?” and observe the modules that are returned.

I did …

The post Using Google Assistant for Page Topic Analysis appeared first on DEJAN.

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In the last two articles I’ve covered the following topics:

This article is about projecting traffic increase after on CTR optimisation and rank increase:

  • How to calculate traffic lost due to unusually poor

The post Predictive Analytics With Google’s Search Console Data appeared first on DEJAN.

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This is the second in the series of our predictive analytics posts. In the first article we presented the concept of getting more clicks without increasing rank. Now we’ll dive deeper into data analysis and practical spread-sheeting tips.

Why…

The post Calculating CTR Averages Using Google Search Console Data appeared first on DEJAN.

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Dejan SEO Blog by Dan Petrovic - 4M ago

Organic search traffic can be improved without increasing rankings.

All search results compete for user attention. An attractive search snippet on the second position can get as many or more clicks as a poorly presented first result.

What is click-through…

The post Same Rank. More Clicks. appeared first on DEJAN.

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Dejan SEO Blog by Dan Petrovic - 6M ago

Here are the seven rules of effective online writing:

  • Start with a conclusion
  • Minimise interruptions
  • Enable “scanability”
  • Be appealing
  • Offer value
  • Build trust
  • Engage

You have just scanned over a bullet point list, which answers the question asked in …

The post How to write for the web appeared first on DEJAN.

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URL, Encryption and Brand Name

Primary trust signal on the web is the URL of the page which is used to establish two main criteria:

  1. Domain.
  2. Encryption.

Around 21% of surveyed users check the URL to establish whether they’re on …

The post Trust Signals on the Web: URL, HTTPS, Ads, Design, Brand, Content appeared first on DEJAN.

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