Decorating Divas | Rooms in Bloom Home Staging & Design's Weblog
Rooms in Bloom Home Staging & Design Inc. are the leading experts on Real Estate Staging & Marketing in the Kitchener-Waterloo area. This blog will be Providing Vital Information on Real Estate Home Staging for Sellers, Realtors and Builders
When people think about romance, they often symbolically link it to dating and to the feelings they have when they are involved with a special person. They think about flowers, fancy meals, romantic moments alone and so much more. But romance isn’t just for people – it’s for real estate as well because the home buying process is an emotional one and the reasons why people buy are fueled by positive emotions. Home sellers who want a successful sale are paying attention to all the nuances of good property presentation in order to evoke a positive response in their target buyers. Just the way someone would get dressed up for a date or romantic interlude, sellers are setting the stage for romance in their homes.
In real estate, just like dating, romance and emotions play a huge part in the process. Often buyers shop with logic but buy based on emotion.
In real estate, emotions play a critical role in buying or selling. While its true that most people will search for a home based on a set of criteria, if they find a property that tugs on their heart strings then they will compromise on their ‘must-haves’ to buy the property they love. If they can see themselves and their family living in the home and if it showcases a life they aspire to have, then they will buy it based on the emotion the house evokes in them regardless of whether or not it meets their needs. If you think about it, it makes sense. A home is probably the single biggest purchase most people will make so how it feels to them and the life they can see themselves living in it are powerful motivators.
This is true of almost any purchase – major or minor. If a product evokes positive feelings then people are much more likely to buy it. If a person we are dating is attractive and makes us feel good, we want to be in a relationship with them. We ascribe a lot of power to our feelings and when something feels right and we connect with a person, place or thing then we want to form a long lasting connection with it.
If you found this photo on a dating site, would you want to get to know this property better? Buyers are shopping online first so presentation matters. If this is their first impression, you can imagine they won’t be interested in a long term commitment!
While realtors can be likened to match makers in the real estate process, our job as home stagers is similar to that of a marketing guru or image consultant. We critically assess homes and recommend changes not just to add value – but to evoke emotion. We want buyers to like the home online (a first date!) and then visit the house (second date!) and then put in an offer (woohoo marriage!) because it means that they connected with the home on an emotional level. At the core, romance is about emotion and most home purchases are based on how people feel about a house. Phrases like ‘it feels like home’ or ‘I can see us living here’ are powerful statements and they intimate that someone has made a real connection with the property. It happens with dating all the time when people say ‘he or she just feels like they were meant for me’. Positive emotions are key to a successful date and romance for any couple or home purchase.
The transformation of the home (see above) gives this house a completely different look! Investing in updates and staging added significant value but also ensured this property got a ton of buyer interest and offers!
To create that emotional connection and foster an amazing connection between prospective buyers and listed properties, what elements are important? Well like any great date, it all starts with a strong first impression. What do you do to get ready for a date! Lots of primping & pampering to present the best possible version of yourself – right? Well it’s no different for your home! And your home should reflect the same level of care and attention that you would pay to yourself when getting ready for an important date.
Selling successfully relies heavily on a home’s presentation. And when we say presentation, we aren’t referring to sprinkling rose petals in the bathroom or placing trays on beds with faux flowers or food. No – those obvious staging ploys don’t sell buyers on what is most important about the home. They don’t foster the kind of long lasting emotions you need in order for buyers to remember the house hours, or even days later. Yes, clean & tidy is important but if the house lacks all the necessary furnishings or decorative elements that improve it’s marketability then buyers will ignore it online (where they shop first) and have a hard time connecting emotionally with it when or if they visit the house in person.
Make it memorable so that buyers remember your property hours – and even days later!
It may not sound sexy to talk about things like decluttering, organizing closets & storage or painting the living room but then neither is shaving your legs or working out to ensure you have an attractive appearance. Yet these steps are important to the home selling – or dating – process because clutter is not sexy and clashing colors can kill the mood when buyers visit a home. People are inherently visual and when 9 out of 10 people can’t see beyond what they are presented with, the impact of a home’s presentation becomes all that much more critical to the real estate process.
Beyond the preparation steps for a great date, there are always the polishing touches. For you it might mean that sexy black dress with jewelry that sparkles and make-up which highlights your eyes. If you consulted with an image consultant, they would help you make the most of your best attributes so that you stand the best possible chance of attracting a potential partner and set the stage for long term romance. A property stager does the same for your home. Whether it’s dating or real estate, details & presentation matter. So when we talk about how to evoke emotions in buyers, professional stagers focus on:
• cohesive color palettes
• layers of texture on beds or sofas
• pops of colors and carefully chosen décor
• different levels of lighting to create warm & inviting spaces
• the right balance of furniture in a room, in a layout which complements the space and optimizes room flow
When selling a home, details matter. Buyers are heavily influenced by colors, textures and all those details which give a property that model home feel. Invest in staging to ensure your home is the one they fall in love with!
As the professional property stylists, we understand just how important emotions are to a successful sale. Our goal is always to ensure the homes we stage hit all the right emotional notes with home buyers so that they fall in love and want to buy it. Our job is to consider all aspects of the property in order to sell the lifestyle and foster a long term commitment between the home buyer and the house.
Looking for more information about home staging in the Kitchener-Waterloo area? Contact our multi award-winning team to get more information on our services and learn about how we can make your property stand out. From consultations to complete staging solutions, we are the #1 home staging company in the Tri-Cities area for a reason. Contact us today at (519) 804-STAGE (7824) or book a consultation online!
With the influence of media and the fact that over 95% of home buyers search online for their next home first, it’s increasingly important for houses to be both highly appealing and marketable.
Rooms in Bloom Home Staging & Design Inc. has been helping homeowners for almost a decade and 2018 marks our ten year anniversary. With hundreds of homes successfully staged for sale in the Waterloo Region and highly distinctive designs, we are proud to say we are Kitchener-Waterloo’s #1 choice when it comes to getting their homes market ready.
From comprehensive consultations to complete staging solutions, our multi award-winning & highly experienced team know how to make the most of any home so that the most buyers possible fall in love with it. If you are planning a move in 2018, visit our website and book a consultation online to get started. From there, our experts can help ensure your home stands out in the best possible way to buyers online and against your competition.
Home staging is a real estate buzzword and one of the top marketing tools that real estate agents use to help their properties sell quickly and for the most money possible. According to NAR (National Association for Realtors) or the Real Estate Staging Association, home staging not only helps homes sell more quickly but it also has been shown to increase the amount of money home buyers are willing to offer for a property that has been both updated and professionally staged.
As such, the newest trend we are seeing is that of Realtors who are covering most – if not all – of the home staging costs. This is especially true in hot real estate markets and in more urban areas where agents know they have to do and offer more to attract new clients. With TV networks shining a spotlight on the staging industry, home owners are becoming more and more aware of the high expectations home buyers have when searching for a property. So for many home sellers, they know they will have to make improvements and changes before they sell and most – if not all – are looking to real estate agents to offer all the answers and potentially cover all those costs.
As home staging experts and one of the most experienced home staging companies in the Waterloo Region, we understand what home buyers are looking for and we know that its a beauty pageant and a price war in the real estate market. We have many agents who include a home staging consultation with our team in their listing services and many more who offer to cover all staging costs associated with a property. From our perspective, here are the pros and cons to this kind of arrangement:
SETS AN AGENT APART
As we noted above, home staging is a proven and well known marketing tool that savvy Realtors and home owners use to make the most of a home’s presentation & appeal. As such, over the past ten years we have seen more and more agents add a home staging consultation to their listing services. While this is great for home owners, because so many agents offer this service, it no longer sets them apart. So agents feel they need to do MORE to impress potential clients and investing in a home staging package plus a consultation will definitely do that. Agents who offer to cover the complete home staging investment make a commitment to every client that ensures their home will look its best which in turn will ensure they get the best possible results with the sale of the home.
EMPHASIZES THE IMPORTANCE OF A HOME’S MARKETABILITY
While a decade ago, Realtors could just pop a sign in a yard and get a home sold, with the real estate marketing going almost completely online, a home’s appearance has never been more important. It’s not enough these days to just declutter and clean as home buyers are looking to be impressed by a property’s pictures before they even consider stepping foot in the home. When a Realtor includes home staging in the listing services offered to home sellers, they emphasize the importance of a home’s overall marketability to the real estate process. Some very savvy Realtors require that their clients do everything the professional stager recommends because they know that there is a lot that goes into the preparation process to achieve the best possible results.
ENSURES LISTINGS ARE HIGHLY PRESENTABLE & MARKETABLE EVERY TIME
Nothing is worse than when a Realtor has invested in a home staging consultation and the recommendations are either ignored or poorly executed. Home sellers can and will opt to ignore the advice of a professional, thinking they know best or that making some changes isn’t necessary. Additionally, as many home owners still believe that home staging is just decorating – not marketing – when they decide to stage themselves they make personal decisions about what they like and fail to consider the impact on prospective buyers. When savvy Realtors include home staging as part of their listing services, they ensure that all the preparation and showcasing steps are taken properly so that when the property is market-ready, it’s overall presentation increases the perceived value of the home with prospective buyers.
HOME SELLERS WHO TAKE THE STAGING INVESTMENT FOR GRANTED
When agents cover all the home staging costs, the value of their investment can be overlooked and undervalued by home sellers. Like anyone who is simply given something for ‘free’, home sellers can fail to value the investment the Realtor is putting into getting their home sold. This can manifest in basic things like not keeping the home in the same condition throughout the selling process to sellers who insist that the agents cover everything from updates to staging renewals if the home doesn’t sell right away. Home Staging is a significant investment and when done by a professional, has a tangible return on investment.So while it’s great that an agent is willing to include this investment in their listing services, home sellers need to see the full value of what they are offering so that they, in turn, can do everything they can to make the most of that investment.
WHEN HOMES DON’T SELL
There are a lot of factors which go into a successful home sale which any experienced Realtor understands. A property may look incredible, show great online but because of price point or location, may fail to generate offers. A home seller may refuse to consider offer(s) and insist on a certain price point or conditions before they start any negotiations. A home seller may decide, for whatever reason, to take the house off the market and not sell after all. Nothing is guaranteed but agents who invest a lot in their listings can lose out big time if they don’t set expectations from the start, making sure everything is in writing so that if the agent loses the listing – for whatever reason – that they are reimbursed for much of their investment. Or if the agent is covering only the initial staging fees, that the home owner understand that if additional renewals are required that this is mandatory (hey its marketing – not decorating) and their investment – not the agents. This kind of education is invaluable and goes a long way to protecting a Realtor’s business and ensuring home sellers value all the services they offer.
MISCONCEPTIONS ABOUT HOME STAGING COSTS
We touched on this above, but it merits further discussion. There are many misconceptions about how much it costs to effectively stage a property. Part of this may come from a lack of correct information about how much money the agent is investing in home staging. When sources like NAR report that the median cost for home staging is $600, it’s understandable why home sellers simply assume Realtors can absorb this cost. In reality, that fee might just cover the initial consultation fee in some cities and in other areas, like the Waterloo Region, the average staging investment – including consultation – is more along the lines of $2,000 for an occupied home and between $3,000 – $7,000 for an empty property. So before Realtors decide to include home staging in their services, they should do their research and find out what kind of investment they are looking at. They may decide that they are going to cover the initial consultation fee and allocate a certain amount towards any next level staging package. They may decide that they will cover all staging fees for the initial term but expect their clients to invest in home updates and any additional staging renewals if they are necessary. Knowing the fees, understanding the return on investment, educating home sellers on why staging is vital to the process and managing expectations is essential to success.
Home staging can solve a lot of problems in a property – no question. From redefining rooms for their intended purpose, making spaces look large and luxurious to highlighting selling features in a home and minimizing it’s weaknesses, home staging is an effective marketing tool. However, when agents are in charge of how much to invest in the process, key things can be overlooked and price or timelines may be more important than the staging process or its results. How does this affect home sellers? Well, it can mean that due to time or budget constraints that a dated property doesn’t get the updates it needs and the only concern is rushing to get it staged. All the staging in the world won’t help a property that needs work done before it can be staged for sale. Additionally, when a Realtor is budgeting for staging – say a vacant home – they will shop around based on price only. This can result in ineffective staging or vignette staging – both of which do more to decrease a home’s perceived value than add to it. It can also result in Realtors doing their own staging thinking they are saving their clients money when in actual fact, they have neither the skill nor the right furnishings to ensure the home’s presentation is maximized. Investing in cheap staging impacts the overall value of the home so home sellers may not get the quality of offers they were expecting and any investment made into the staging may never be recouped. It’s always wise to look for quality staging to maximize any investment made.
In an increasingly online world, the value and importance of highly marketable real estate listings is only going to rise. Real estate agents who understand this and take steps to educate themselves on the process and find reputable & experienced professional stagers to work with will ensure their listings continually stand out. For home owners looking to sell their homes, finding an agent who offers a wide breadth of services – including home staging – is crucial to a successful real estate experience. We recommend that both the agent and the home seller have an investment in the process and value the contribution each one is putting into getting a property sold.
For more information on home staging services in Kitchener-Waterloo, contact Rooms in Bloom Home Staging & Design Inc. Our experienced and award-winning team offers comprehensive staging solutions for both owner-occupied and vacant properties. To learn more about our company or to book a consultation online, visit our website or join us on Facebook.
We are pleased to announce that our Kitchener Home Staging Blog was recognized as one of the most influential home staging blogs out there. In fact, it made the list of the Top 100 staging blogs on the web which is no mean feat. There are a ton of home staging blogs out there and we are honored that people find our content that interesting & educational.
Rooms in Bloom is proud to be recognized among the top 100 home staging blogs on the web!
When we started our blog over ten years ago, it was with the intention to highlight current home staging trends, offer decorating & staging advice and highlight staging projects our team had completed. We still continue to do that and we hope you continue to enjoy the posts we share.
While Rooms in Bloom Home Staging isn’t the largest home staging company in the Waterloo Region, it does continue to be one of the best and our work is routinely featured in local magazines, on our realtor partner’s blogs and across social media. We have a passion for transforming spaces and we love to share our stories with fans, friends and realtors alike.
Thank you for helping us make this blog so widely read and influential. Without you taking the time to read our posts, that wouldn’t have been possible. Here is to another ten years of great content, powerful staging transformations and success stories.
Rooms in Bloom Home Staging & Design Inc. is the Waterloo Region’s Premier Home Staging Company. Specializing in custom real estate marketing solutions to make properties more saleable, our team takes pride in adding the WOW factor to spaces so that they stand out to home buyers. For more information or to book a consultation with our team, visit our website or our Facebook Business page.
Selling your home is an emotional journey for homeowners however it’s equally emotional for buyers. In fact, the number one reason buyers purchase a property is because of the emotion it evokes in them when they tour the right home. Buyers may shop with both logical and financial considerations but when they find the house which touches their heart strings, they will often make concessions on both their list of ‘must have’ items as well as on the price point in order to purchase their dream property.
Evoking the right emotions in your buyers is a cornerstone of the staging process. When we stage a home, we understand who the most likely buyers are going to be, what kind of upgrades and design style they respond to best and we work it into the overall staging plan. It’s called lifestyle staging and it goes beyond de-cluttering and moving furniture around. The deeper meaning behind doing this is that this kind of staging – when done correctly – evokes a tangible emotional response from buyers who are then able to envision themselves living in the property. Our tagline is capture the heart and the mind will follow and this couldn’t be more true when it comes to staging a home for sale.
When a home evokes positive emotions in your home buyers, that ensures they start visualizing themselves living there.
We often experience a multitude of emotions when either looking homes up online or previewing them in person. Your buyers experience these feelings too so which emotions are your buyers feeling when they preview your property?
Disgust or worse: Yikes! Definitely want to avoid these feelings as they can make buyers simply turn around and leave. Neglect, poor cleanliness standards, DIY projects gone wrong or worse can create these emotions. Make sure your home is well maintained and presented to avoid these types of reactions.
Empty or vacant homes typically foster feelings of coldness as without furnishings, rooms fail to foster warmth & appeal for home buyers.
Layers of texture, the right balance of furnishings all combine to make spaces appealing & desirable for home buyers. It’s always worth it to stage an empty or vacant home for these very reasons!
Here are the emotions you do want to foster:
Love, joy and excitement: Nothing sells a home faster than the combination of these powerful emotions. From a buyer’s excitement when they view the photos of the home online to a property visit where they can see themselves living in a home, feel the warmth and welcome that has been created through careful staging and get tingly at the idea of owning this property and the life it represents – this is staging and very effective real estate marketing at work for YOU. The results? A SOLD sign in the front yard and a great selling experience.
Every home tells a story and evokes an emotional response. We often tell our clients that they have full control over the stories they want their homes to tell and the emotions they want to foster in their buyers. So take that control when you are selling your home and work with a professional stager so buyers can see, taste, feel and imagine their new lives in your home.
Rooms in Bloom Home Staging & Design Inc. is Kitchener-Waterloo’s premier Home Staging Company. Specializing in staging vacant properties and builder’s Model Homes, we make it easy for buyers to fall in love with your home! Put our expertise and talent to work for your property and get the Rooms in Bloom Advantage! For more information about our services or to book a consultation, visit our website. To keep up with our projects, become our fan on our Facebook Fan Page! Want to talk to our team directly? Call us at (519) 804-STAGE.
Well it’s been a crazy ride so far. Rooms in Bloom has been in business nine years and we have to admit that April was the craziest month on record. Ever. It was incredible to us with how hot the market was and continues to be, that the demand for home staging was so high. We attribute this to a few key things like:
Sellers Maximizing their Home’s Presentation
In a market where buyer demand was so high, while there were properties going to market ‘as is’ there were just as many – if not more – going to market properly prepared and staged. Home owners, if they weren’t getting a staging consultation through their realtor, were contacting our office directly to make sure that they had a plan to get their home market ready. You see, as we heard from so many people, they didn’t want to leave any money on the table. They saw an opportunity to invest a little and get a lot in return. Well, we are here to tell you that it WORKED. Our clients had some amazing real estate experiences and every single one was grateful to our team for helping their property stand out.
BetterUnderstanding that Staging is Marketing – not Decorating
Between our amazing realtor partners and the home owners who were contacting us everyday, we got a really great sense that they were understanding just how integral our services are in the real estate process. When we talk function, prep and showcasing – every single one of them understood that the purpose of our recommendations was to make the home as marketable as possible. That all these factors influence a buyer’s perception of the property and create a tangible, emotional response. Staging is an essential real estate marketing tool that puts home owners in the drivers seat when it comes to the presentation of their home.
We Partner with some Amazing Agents
As much as home owners are realizing that staging is important, the realtors we partner with have known it for awhile but even in this hot market, they are calling our team to ensure their listings look amazing. We can’t thank them enough for their confidence in us and we recognize just how much of an investment they put into each and every client with the services they provide. If you want a referral, we have the pleasure of working with some of the best local realtors so contact us today to make our team, YOUR team!
Regardless of the reasons why, we are so appreciative of being a part of so many real estate success stories in Kitchener-Waterloo!
Rooms in Bloom Home Staging & Design Inc. is Kitchener-Waterloo’s leading home staging provider. From comprehensive consultations to complete staging solutions, we strive to ensure every home we staged is both highly marketable & memorable. Visit our website, follow us on Facebook or Instagram to keep abreast of our projects and portfolio! To contact us directly, call our office at (519) 804-STAGE.
It’s the start of a new year and already we can see a lot of new design trends being announced – from paint colors to materials to how spaces are being used in homes it seems we are shifting away from some of the tried and true trends that have been prevalent over the past few years.
When it comes to home selling though, it’s important to look at these trends and keep in mind that they are just that – trends. Trends can quickly rise and fall in popularity so if you are considering renovating or refreshing your home before you sell it, we always caution making the home too trendy. Remember that updating & staging your home to sell has completely different goals than decorating your home to live in. The former needs to have broad appeal with a real estate marketing focus while the latter is really about tailoring the house to fit your unique needs and style.
Based on our expertise, we are listing the trends that you should pay attention to if you are getting your house prepped to sell:
Warm Neutrals are In
While we don’t expect grey hues to leave anytime soon, the trend now is to warm them up. This adds richness to walls and makes spaces look more cozy and inviting over previous shades of grey which tended to make rooms look like showrooms. If you look at Sherwin Williams 2017 color of the year, you will see exactly what we mean. This still keeps your walls neutral – which is important because we are still thinking broad appeal – but it follows what people are looking for when it comes to the appearance of their next home.
Sherwin Williams 2017 Color of Year: Poised Taupe
Quartz is King
We will be honest, when it comes to replacing countertops quartz has always been one of our top picks. From both a functionality and aesthetic standpoint, quartz is one of the best materials out there. Trend-wise however, it is rapidly taking over against marble & granite which have been very popular in years past. If you are updating your kitchen or bathroom, adding quartz countertops is a great way to add value and tangible appeal to these key selling spaces.
Quartz is both a functional – and beautiful – choice for countertops.
Bold Color Hues Dominate
If you look at other paint color trends like Benjamin Moore, you can see that bolder and richer colors are trending. While we love the look of these dramatic hues, they aren’t normally what we would recommend if you are selling your home. Creating a focal wall in one space might be a great way to introduce some personality – we love navy – but we recommend keeping these bold colors contained to decorative items like drapery panels, accent pillows and decor items. You can still stay on trend, but you won’t overwhelm your buyers with too much color and personality.
Bold accent colors are popular and great ways to add visual interest to any space.
Hardwood Floors still a Selling Feature
Hardwood floors haven’t decreased in popularity but the stain has changed over the past few years. Gone is the demand for super dark floors – they are a pain to keep clean – and now we are seeing a lot of richer walnut stained hardwood replacing them. The walnut stain still creates a great contrast against wall hue and furnishings, but by lightening up the stain people are saying they are much more livable. Another popular choice are grey hued hardwood floors which co-ordinate so well with modern design trends.
Hardwood floors add value and appeal to spaces.
Now if you are remodeling and have the option to make some key changes to a home’s layout, here are some interesting changes that are on the rise:
Cozier and Less Open Floorplans on the Rise
An open floor plan has dominated home design for a number of years now. Shows on HGTV with designers ripping out walls and opening up spaces have been wildly popular but home design trends are shifting as people are seeking cozier, more defined spaces. Open plan living sounds great – and don’t get us wrong, we aren’t going back to the small boxy house design – but having some separation between spaces is beneficial for everyday living. This way if your kids don’t put away their toys or if the office is cluttered and messy, it’s not all on display all the time. We recommend thinking about how you want to use the different spaces, and recognizing how you live so that you end up with a home that you love and can relax in.
Farmhouse Style is Popular
With the influence of HGTV’s Fixer Upper we are seeing the modern farmhouse style becoming more and more mainstream. While this style isn’t great for every type of house, elements of this style can be introduced very easily into homes where all you have are builder basic finishes and fixtures. We love the warmth of this style and the way it blends our favorite modern design elements with rustic fixtures and furnishings. Even though certain experts are predicting we will see the end of shiplap – oh no! – and interior sliding barn doors, we don’t think they will be phased out very soon. As with everything, keep design elements balanced and cohesive when you are redesigning your home to live in. This way you will be happy with the style of your home for many years.
Healthier Homes in Demand
People are very savvy when it comes to environmental concerns and we see this affecting home design and decorating. From the different systems that run silently in a home – water, HVAC, air – to elements that are on display – paint, flooring and even furnishings – people are looking for the safest, cleanest choices out there. Environmental conservation is also important, so fixtures that will help reduce a home’s foot print and save on energy bills will definitely make a property more valuable. Using man-made or renewable materials is very on trend right now which is why materials like quartz and cork are popular. By taking care with your choices, you can make sure that not only does your home look great and save you money on utility bills, but that it’s environmentally friendly too.
We see this as an exciting year for both prepping homes to sell and designing them to live in. Before you start either process, we highly recommend consulting with a professional stager or interior decorator so that you get expert guidance and recommendations to fit your needs.
Rooms in Bloom Home Staging & Design Inc. is the Waterloo Region’s leading experts in staging homes for sale. From comprehensive consultations to complete staging solutions, our team of expert consultants are skilled at creating stunning spaces that buyers fall in love with. For more information on our services, or to view our portfolio, visit our website and follow us on Facebook and Twitter. To book a consultation, call our office at (519) 804-STAGE.
Over the past year, we have seen a steady increase in inquiries from home owners who now understand that they need to do more to impress buyers than ever before. This is a shift that we credit to mainstream media like HGTV who are excellent at shining a light on our industry and getting the public to understand that decorating a house to live in isn’t the same as staging it to sell.
Home staging, is the process of getting a home ready for sale. Almost a decade ago, when we first started our business, this was predominantly just de-cluttering and de-personalizing a home. As our industry has evolved however – and the demands of home buyers have risen – the level of transformation has changed with it.
Home staging incorporates the basic tenants of good interior design however the overall goal of the process is very different. Staging is a marketing tool and it’s about creating a product that is very appealing to a broad number of people. We often tell our clients that it’s a price war and a beauty pageant out there which is why homes that have been updated and professionally staged are selling for a premium in today’s real estate market.
When it comes to interior decorating or design, that is a completely different process. Again, they use the same basic principles but the overal goals couldn’t be more dissimilar. When we are decorating or redesiging spaces we focus on individual or family needs over broad appeal. How a home functions and meets the needs of the occupants is key. It’s not about packaging a product, as it is with staging to sell, instead its about tailoring the interior (and exterior) of a house so that it reflects the tastes and style of it’s occupants.
With such a disparity in goals, it’s important in both scenarios to consult with a trained professional so that your home achieves the right goals. Design by its very nature adds layers to a home, layers of texture/colour/personal items to make a house feel like a home. These layers and personal touches are often too personal when it comes time to sell, so instead of making them potential buyer objections, it’s good to change them up and broaden the appeal of each space.
This year, the market has been hot, hot, hot! Homes have been selling in multiple offer situations for list price .. and way above. Our staged properties are setting records for selling fast and for top dollar with a few great examples:
Guelph property that we consulted on and fully staged got a record 27 offers and sold for 82K above list price in only four days!
Kitchener home that we staged that was previously listed empty and didn’t sell after 3 1/2 months (even in our strong market) was staged by our team and within days after re-listing got multiple offers and sold for significantly more than list price!
Stratford condo that had been listed vacant for almost a year was staged by our team and got a full price offer the first weekend after it was staged!
An executive Waterloo home where we helped our clients select finishes, fixtures, paint colors before fully staging sold for full list price only 3 days after listing.
A Waterloo townhome that was listed previously with zero interest or visits from buyers was transformed by our team with fresh paint, flooring, fixtures and staging. After being relisted, it sold in ONE day for $23K MORE than what it had been previously listed at!
And these are only a few examples of the success stories our team has been a part of this spring. So is staging worth the investment – even if the market is this hot? Absolutely! It’s a proven fact that homes which look more appealing and which feature modern updates are the ones which are garnering the interest and competing offers from buyers. Taking the time to properly prepare your Kitchener home for sale is key to maximizing your investment and making sure you don’t leave any money on the table when it comes time to sell. Regardless of whether it’s a buyers or a sellers market, staging is an essential real estate tool that makes homes more marketable and saleable.
The Real Estate Staging Association released a great infographic that visually shows home owners just how effective professional home staging is at reducing their time on the market and getting them better offers!
If your home hasn’t sold in this great market, contact our team today. Instead of a price reduction and losing equity in the property, investing in our professional staging services will raise the value of your home and make it memorable to buyers – in a great way!