Decorating Divas | Rooms in Bloom Home Staging & Design's Weblog
Rooms in Bloom Home Staging & Design Inc. are the leading experts on Real Estate Staging & Marketing in the Kitchener-Waterloo area. This blog will be Providing Vital Information on Real Estate Home Staging for Sellers, Realtors and Builders
Home staging is an effective marketing tool for home owners who want to make their properties as sellable as possible. One of the trends we have seen emerge is that of layering in texture to spaces, to help make them more inviting & cozy. In years past, home staging practices were often to make rooms look very basic & bare but trends show that layering in texture can be key to better selling the lifestyle that the property offers.
Layers of texture and color make this space both inviting and cozy for home buyers. Its all about marketing and selling the lifestyle!
Women especially, are heavily influenced by texture in a home. They tend to connect better to spaces with upholstered chairs, layers of accent pillows, soft rugs & strategically placed soft decor. This is important because statistically, it’s women who shop online the most for their next home and it is women who often cast the deciding vote on whether to buy a home or not. Creating cozy spaces is key to improving a home’s overall appeal & marketability.
Based on this here, are a few tips to make your rooms more cozy & sellable:
Using a defined color palette (like in the image above) use upholstered furniture and layer in accent pillows & throws on the seating areas
Use neutral area rugs to define sitting areas and visually connect all the furniture together
Add ottomans and/or textured baskets to fill spaces & make rooms look more finished and inviting
Add a little greenery & wood to infuse warmth and natural elements into your space
Use a dark paint color for a focal wall (we love navy) to add warmth & richness to a space
Balance out dark colors with equally light hues and pops of metallics to create drama and make spaces memorable
It’s easy to go overboard with adding TOO many things into a space. Cozy doesn’t mean cluttered. Remember, we want to highlight both the lifestyle AND the home so too much furniture, too much pattern or too much stuff can make rooms look small and distract from architectural features. This is an art, so we always recommend hiring a professional – like our team – to help you achieve just the right balance in your home!
Rich colors like the navy paint color used here help to infuse warmth and richness into this space. This kind of backdrop makes all the other furnishings & polishing details take center stage.
To book a consultation with our team, just visit our website to get started. It’s that simple!
Rooms in Bloom Home Staging is Kitchener-Waterloo’s premier home staging company with over a decade of experience in staging homes in the Waterloo Region. From comprehensive consultations to complete staging solutions, we can help you make your property both highly sellable and marketable. Contact our office today at (519) 804-STAGE or visit our website to learn more about our services and the staging designs our team has created. We make it easy for buyers to fall in love with your home!
With the influence of media and the fact that over 95% of home buyers search online for their next home first, it’s increasingly important for houses to be both highly appealing and marketable.
Rooms in Bloom Home Staging & Design Inc. has been helping homeowners for almost a decade and 2018 marks our ten year anniversary. With hundreds of homes successfully staged for sale in the Waterloo Region and highly distinctive designs, we are proud to say we are Kitchener-Waterloo’s #1 choice when it comes to getting their homes market ready.
From comprehensive consultations to complete staging solutions, our multi award-winning & highly experienced team know how to make the most of any home so that the most buyers possible fall in love with it. If you are planning a move in 2018, visit our website and book a consultation online to get started. From there, our experts can help ensure your home stands out in the best possible way to buyers online and against your competition.
We are pleased to announce that our Kitchener Home Staging Blog was recognized as one of the most influential home staging blogs out there. In fact, it made the list of the Top 100 staging blogs on the web which is no mean feat. There are a ton of home staging blogs out there and we are honored that people find our content that interesting & educational.
Rooms in Bloom is proud to be recognized among the top 100 home staging blogs on the web!
When we started our blog over ten years ago, it was with the intention to highlight current home staging trends, offer decorating & staging advice and highlight staging projects our team had completed. We still continue to do that and we hope you continue to enjoy the posts we share.
While Rooms in Bloom Home Staging isn’t the largest home staging company in the Waterloo Region, it does continue to be one of the best and our work is routinely featured in local magazines, on our realtor partner’s blogs and across social media. We have a passion for transforming spaces and we love to share our stories with fans, friends and realtors alike.
Thank you for helping us make this blog so widely read and influential. Without you taking the time to read our posts, that wouldn’t have been possible. Here is to another ten years of great content, powerful staging transformations and success stories.
Rooms in Bloom Home Staging & Design Inc. is the Waterloo Region’s Premier Home Staging Company. Specializing in custom real estate marketing solutions to make properties more saleable, our team takes pride in adding the WOW factor to spaces so that they stand out to home buyers. For more information or to book a consultation with our team, visit our website or our Facebook Business page.
Selling your home is an emotional journey for homeowners however it’s equally emotional for buyers. In fact, the number one reason buyers purchase a property is because of the emotion it evokes in them when they tour the right home. Buyers may shop with both logical and financial considerations but when they find the house which touches their heart strings, they will often make concessions on both their list of ‘must have’ items as well as on the price point in order to purchase their dream property.
Evoking the right emotions in your buyers is a cornerstone of the staging process. When we stage a home, we understand who the most likely buyers are going to be, what kind of upgrades and design style they respond to best and we work it into the overall staging plan. It’s called lifestyle staging and it goes beyond de-cluttering and moving furniture around. The deeper meaning behind doing this is that this kind of staging – when done correctly – evokes a tangible emotional response from buyers who are then able to envision themselves living in the property. Our tagline is capture the heart and the mind will follow and this couldn’t be more true when it comes to staging a home for sale.
When a home evokes positive emotions in your home buyers, that ensures they start visualizing themselves living there.
We often experience a multitude of emotions when either looking homes up online or previewing them in person. Your buyers experience these feelings too so which emotions are your buyers feeling when they preview your property?
Disgust or worse: Yikes! Definitely want to avoid these feelings as they can make buyers simply turn around and leave. Neglect, poor cleanliness standards, DIY projects gone wrong or worse can create these emotions. Make sure your home is well maintained and presented to avoid these types of reactions.
Empty or vacant homes typically foster feelings of coldness as without furnishings, rooms fail to foster warmth & appeal for home buyers.
Layers of texture, the right balance of furnishings all combine to make spaces appealing & desirable for home buyers. It’s always worth it to stage an empty or vacant home for these very reasons!
Here are the emotions you do want to foster:
Love, joy and excitement: Nothing sells a home faster than the combination of these powerful emotions. From a buyer’s excitement when they view the photos of the home online to a property visit where they can see themselves living in a home, feel the warmth and welcome that has been created through careful staging and get tingly at the idea of owning this property and the life it represents – this is staging and very effective real estate marketing at work for YOU. The results? A SOLD sign in the front yard and a great selling experience.
Every home tells a story and evokes an emotional response. We often tell our clients that they have full control over the stories they want their homes to tell and the emotions they want to foster in their buyers. So take that control when you are selling your home and work with a professional stager so buyers can see, taste, feel and imagine their new lives in your home.
Rooms in Bloom Home Staging & Design Inc. is Kitchener-Waterloo’s premier Home Staging Company. Specializing in staging vacant properties and builder’s Model Homes, we make it easy for buyers to fall in love with your home! Put our expertise and talent to work for your property and get the Rooms in Bloom Advantage! For more information about our services or to book a consultation, visit our website. To keep up with our projects, become our fan on our Facebook Fan Page! Want to talk to our team directly? Call us at (519) 804-STAGE.
It’s the start of a new year and already we can see a lot of new design trends being announced – from paint colors to materials to how spaces are being used in homes it seems we are shifting away from some of the tried and true trends that have been prevalent over the past few years.
When it comes to home selling though, it’s important to look at these trends and keep in mind that they are just that – trends. Trends can quickly rise and fall in popularity so if you are considering renovating or refreshing your home before you sell it, we always caution making the home too trendy. Remember that updating & staging your home to sell has completely different goals than decorating your home to live in. The former needs to have broad appeal with a real estate marketing focus while the latter is really about tailoring the house to fit your unique needs and style.
Based on our expertise, we are listing the trends that you should pay attention to if you are getting your house prepped to sell:
Warm Neutrals are In
While we don’t expect grey hues to leave anytime soon, the trend now is to warm them up. This adds richness to walls and makes spaces look more cozy and inviting over previous shades of grey which tended to make rooms look like showrooms. If you look at Sherwin Williams 2017 color of the year, you will see exactly what we mean. This still keeps your walls neutral – which is important because we are still thinking broad appeal – but it follows what people are looking for when it comes to the appearance of their next home.
Sherwin Williams 2017 Color of Year: Poised Taupe
Quartz is King
We will be honest, when it comes to replacing countertops quartz has always been one of our top picks. From both a functionality and aesthetic standpoint, quartz is one of the best materials out there. Trend-wise however, it is rapidly taking over against marble & granite which have been very popular in years past. If you are updating your kitchen or bathroom, adding quartz countertops is a great way to add value and tangible appeal to these key selling spaces.
Quartz is both a functional – and beautiful – choice for countertops.
Bold Color Hues Dominate
If you look at other paint color trends like Benjamin Moore, you can see that bolder and richer colors are trending. While we love the look of these dramatic hues, they aren’t normally what we would recommend if you are selling your home. Creating a focal wall in one space might be a great way to introduce some personality – we love navy – but we recommend keeping these bold colors contained to decorative items like drapery panels, accent pillows and decor items. You can still stay on trend, but you won’t overwhelm your buyers with too much color and personality.
Bold accent colors are popular and great ways to add visual interest to any space.
Hardwood Floors still a Selling Feature
Hardwood floors haven’t decreased in popularity but the stain has changed over the past few years. Gone is the demand for super dark floors – they are a pain to keep clean – and now we are seeing a lot of richer walnut stained hardwood replacing them. The walnut stain still creates a great contrast against wall hue and furnishings, but by lightening up the stain people are saying they are much more livable. Another popular choice are grey hued hardwood floors which co-ordinate so well with modern design trends.
Hardwood floors add value and appeal to spaces.
Now if you are remodeling and have the option to make some key changes to a home’s layout, here are some interesting changes that are on the rise:
Cozier and Less Open Floorplans on the Rise
An open floor plan has dominated home design for a number of years now. Shows on HGTV with designers ripping out walls and opening up spaces have been wildly popular but home design trends are shifting as people are seeking cozier, more defined spaces. Open plan living sounds great – and don’t get us wrong, we aren’t going back to the small boxy house design – but having some separation between spaces is beneficial for everyday living. This way if your kids don’t put away their toys or if the office is cluttered and messy, it’s not all on display all the time. We recommend thinking about how you want to use the different spaces, and recognizing how you live so that you end up with a home that you love and can relax in.
Farmhouse Style is Popular
With the influence of HGTV’s Fixer Upper we are seeing the modern farmhouse style becoming more and more mainstream. While this style isn’t great for every type of house, elements of this style can be introduced very easily into homes where all you have are builder basic finishes and fixtures. We love the warmth of this style and the way it blends our favorite modern design elements with rustic fixtures and furnishings. Even though certain experts are predicting we will see the end of shiplap – oh no! – and interior sliding barn doors, we don’t think they will be phased out very soon. As with everything, keep design elements balanced and cohesive when you are redesigning your home to live in. This way you will be happy with the style of your home for many years.
Healthier Homes in Demand
People are very savvy when it comes to environmental concerns and we see this affecting home design and decorating. From the different systems that run silently in a home – water, HVAC, air – to elements that are on display – paint, flooring and even furnishings – people are looking for the safest, cleanest choices out there. Environmental conservation is also important, so fixtures that will help reduce a home’s foot print and save on energy bills will definitely make a property more valuable. Using man-made or renewable materials is very on trend right now which is why materials like quartz and cork are popular. By taking care with your choices, you can make sure that not only does your home look great and save you money on utility bills, but that it’s environmentally friendly too.
We see this as an exciting year for both prepping homes to sell and designing them to live in. Before you start either process, we highly recommend consulting with a professional stager or interior decorator so that you get expert guidance and recommendations to fit your needs.
Rooms in Bloom Home Staging & Design Inc. is the Waterloo Region’s leading experts in staging homes for sale. From comprehensive consultations to complete staging solutions, our team of expert consultants are skilled at creating stunning spaces that buyers fall in love with. For more information on our services, or to view our portfolio, visit our website and follow us on Facebook and Twitter. To book a consultation, call our office at (519) 804-STAGE.
This year, the market has been hot, hot, hot! Homes have been selling in multiple offer situations for list price .. and way above. Our staged properties are setting records for selling fast and for top dollar with a few great examples:
Guelph property that we consulted on and fully staged got a record 27 offers and sold for 82K above list price in only four days!
Kitchener home that we staged that was previously listed empty and didn’t sell after 3 1/2 months (even in our strong market) was staged by our team and within days after re-listing got multiple offers and sold for significantly more than list price!
Stratford condo that had been listed vacant for almost a year was staged by our team and got a full price offer the first weekend after it was staged!
An executive Waterloo home where we helped our clients select finishes, fixtures, paint colors before fully staging sold for full list price only 3 days after listing.
A Waterloo townhome that was listed previously with zero interest or visits from buyers was transformed by our team with fresh paint, flooring, fixtures and staging. After being relisted, it sold in ONE day for $23K MORE than what it had been previously listed at!
And these are only a few examples of the success stories our team has been a part of this spring. So is staging worth the investment – even if the market is this hot? Absolutely! It’s a proven fact that homes which look more appealing and which feature modern updates are the ones which are garnering the interest and competing offers from buyers. Taking the time to properly prepare your Kitchener home for sale is key to maximizing your investment and making sure you don’t leave any money on the table when it comes time to sell. Regardless of whether it’s a buyers or a sellers market, staging is an essential real estate tool that makes homes more marketable and saleable.
The Real Estate Staging Association released a great infographic that visually shows home owners just how effective professional home staging is at reducing their time on the market and getting them better offers!
If your home hasn’t sold in this great market, contact our team today. Instead of a price reduction and losing equity in the property, investing in our professional staging services will raise the value of your home and make it memorable to buyers – in a great way!