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Today's quote from J.K. Rowling is about the importance of storytelling. Read on to learn more about this week's Let's Talk Sales inspiration! J.K. Rowling Quote This month's theme highlights the importance of storytelling in sales! And today's quote is from J.K. Rowling. Rowling authored the groundbreaking Harry Potter series. She said: "There's always room [...]

The post Let’s Talk Sales! Inspirational Quote by J.K. Rowling – Episode 152 appeared first on Criteria for Success.

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Solving the prospecting puzzle isn't easy. Read on to learn how to get your sales team solving their prospecting problems. I have an exercise for you: ask your sales team, “How do I put together a jigsaw puzzle?” Most likely, they’ll tell you to follow a process.  Start by emptying the pieces out of the [...]

The post 6 Steps for Solving the Prospecting Puzzle appeared first on Criteria for Success.

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A good story engages its audience, evokes emotion, and inspires action. In a professional setting, stories can help explain a complex idea or emphasize the importance of a new initiative. Brushing up on your storytelling skills can help you deliver a more persuasive speech! 5 Essential Business Storytelling Tips Here are 5 essential business storytelling [...]

The post 5 Essential Business Storytelling Tips appeared first on Criteria for Success.

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We often hear that we should tell more stories, but have you ever thought about why storytelling works? What is it about storytelling that makes it such an effective form of communication? Why does it work in business, and especially in sales? To explain why storytelling works, I’d like to talk about both the science [...]

The post Why Storytelling Works: Science & History appeared first on Criteria for Success.

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Today’s podcast is part of our CFS Talks Sales series, where our very own team here at Criteria for Success shares sales ideas, techniques, tips, and insights for CEOs, Sales Managers, and Salespeople. Are you ready to learn, improve, and achieve breakthrough results? Keep on reading! In this episode, I interview our Operations Officer & [...]

The post Let’s Talk Sales! Storytelling with Elizabeth Frederick – Episode 151 appeared first on Criteria for Success.

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Today's quote from Michael Margolis is about the transformative power of storytelling. Read on to learn more about this week's Let's Talk Sales inspiration! Michael Margolis Quote This month's theme highlights the importance of storytelling in sales! And today's quote is from Michael Margolis. Michael is an author, professional storyteller and trainer. He said: "The [...]

The post Let’s Talk Sales! Inspirational Quote by Michael Margolis – Episode 150 appeared first on Criteria for Success.

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Are you a sales leader interested in why storytelling is so effective? Read on! In sales, you need to find a good way to communicate your value proposition to your prospects and clients. The fact is, people want to know what’s in it for them. Most of the time, the most effective way to get [...]

The post Why Storytelling is so Effective and How it Sparks Learning appeared first on Criteria for Success.

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As a salesperson, you’re not really selling a product or service. You’re selling a story. Your goal is to give your prospect a compelling reason to buy from you. And, your desire is to have them engage with and see the value of your product. Storytelling matters in business because it's a tool you can [...]

The post Why Storytelling Matters in Business appeared first on Criteria for Success.

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With so many different types of sales stories to tell, where do you start? Well, the answer begins with what you want to say. Moreover, it begins with what you want the prospect to discover. Here at Criteria for Success, we believe in something called discovery-based selling. What is discovery-based selling? It’s the idea that [...]

The post Types of Sales Stories for B2B Prospecting appeared first on Criteria for Success.

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This episode's featured guest is Jamie Shanks. Jamie is the CEO of Sales for Life, the world's largest Digital Selling training program for mid-market and enterprise companies. Sales for Life has trained over 100,000 sales and marketing professionals, in dozens of industries. Jamie's workshops have been delivered across 6 continents, for brands such as Microsoft, Thomson [...]

The post Let’s Talk Sales! Interview with Jamie Shanks – Episode 149 appeared first on Criteria for Success.

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