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In an industry like aging care, consumers typically don’t give a thought to such a service until the need arises – and when it does, it’s often a crisis situation that leaves them feeling overwhelmed and unsure where to turn. Trust is paramount, and most effectively gained through third party endorsement: referrals from friends and family, online reviews, and something many ... Read More

The post Extra, Extra, Read All About It! Gain Community Trust Through PR appeared first on Home Care Marketing Experts.

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In the recently released Home Care Pulse 2018 Benchmarking Study, caregiver shortages and turnover were identified as two of the top five threats facing home care providers. According to AARP, more than 117 million Americans will need care by 2020. This dramatic increase in the older adult population signals the importance of a recruitment marketing strategy to attract current caregivers and newcomers to the career. While there is no magic bullet to solve these epic industry issues, there are proven recruitment marketing strategies that can ... Read More

The post Recruitment Marketing Strategy: Your Home Care Agency Survival Kit appeared first on Home Care Marketing Experts.

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We’re delighted to share the news that we’ve been honored by Marketing Healthcare Today Magazine and Creative Images, Inc. with four 2019 Aster Awards: three gold and one silver. The Aster Awards recognize outstanding healthcare professionals for excellence in advertising and marketing efforts – the largest, most respected national competition of its kind.   Judged on creativity, layout and design, functionality, message effectiveness, production ... Read More

The post A Win/Win: Our Award-Winning Marketing Materials Make Your Agency Shine! appeared first on Home Care Marketing Experts.

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The demographics, they are a-changin’. According to the Rural Health Information Hub, there are currently more than 46 million adults 65 years of age and older living in the United States. By 2050, that number is expected to grow to nearly 90 million. What does this mean for America? By 2030, one in five Americans is projected to be 65 years of ... Read More

The post Podcast Series Helps Consumers Choose Home appeared first on Home Care Marketing Experts.

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For the longest time, home care agencies have focused mainly on print and direct mail advertising strategies to generate new business. While these traditional techniques are important and still bring value, many home care agencies are mixing up their overall marketing strategies by implementing SEO (search engine optimization) and PPC (pay-per-click). Using both SEO and PPC can boost traffic to your home ... Read More

The post SEO and PPC: How Home Care Agencies are Using Search Strategies to Soar appeared first on Home Care Marketing Experts.

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As consumers, we do whatever we can to ensure we’re getting the best price for our purchases, whether through comparing costs online, clipping coupons, or asking friends and family for recommendations. Yet there are also situations when quality takes a front seat over cost: Choosing an elegant restaurant to celebrate a special occasion. Determining the best surgeon for a heart ... Read More

The post How To Emphasize Quality to Overcome Cost Objections appeared first on Home Care Marketing Experts.

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The season of love is here, and while we often use this time to show gratitude to our significant others, it’s also a good reminder that you should be showing potential clients and referral sources love as well. In our January newsletter, we discussed the importance of starting with great content that your target consumers find relevant. This month we ... Read More

The post Nurture New Lead Relationships: Campaigns to Share Your Care appeared first on Home Care Marketing Experts.

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A new year is a good time for a new perspective, particularly if you’re taking a closer look at your home care marketing strategy. For years, we’ve stressed that content is the core of all successful marketing, and that refrain will only get louder in 2019. If you want to heat up your marketing efforts for your home care agency ... Read More

The post Heat Up Your Content Marketing for a More Profitable 2019 appeared first on Home Care Marketing Experts.

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If you’ve noticed something a little “off” with your WordPress website lately, the good news is it’s not a hack or virus and you’re not the only one. On December 6, 2018, WordPress Version 5.0 was released to the public. While the 5.0 release was initially supposed to come after the holidays in order to give companies a chance to ... Read More

The post It’s Not Just You. Your WordPress Website DID Recently Change! appeared first on Home Care Marketing Experts.

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As we enter the holiday season, families will have the opportunity to spend concentrated time visiting aging loved ones. While of course providing the backdrop for quality time together, the holidays also are the prime time to assess how seniors are doing and whether there might be care needs that should be uncovered and addressed. Merrily Orsini, home care marketing ... Read More

The post Using Time Spent at the Holidays to Evaluate When It’s Time to Look for Care Options appeared first on Home Care Marketing Experts.

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