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Marketers know that fear can be a powerful influence. There are various fear tactics in advertising - from the words "It's the last chance ..read more
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Neuromarketing is solving the same problems as traditional marketing. Neuromarketing insights are used for the same applications as ..read more
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Behavioral marketing is the science about customers’ purchasing behavior which uses all available sources of data (majorly digital ones) ..read more
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Heatmaps look great and are an easy-to-use tool to analyze gaze patterns. But it's always better to support heatmaps with analysis of such ..read more
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Download our new neuromarketing case study to find out how the powerful emotional ad campaigns of Nike and Gillette influenced consumers' ..read more
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How does eye-tracking help in securing the attention of the audience now that attention is most considered commodity in this era? How eye ..read more
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These awesome info sources will provide you with practical knowledge and professional insights into the world of mobile applications ..read more
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73% of consumers dislike pop-up ads. 37% of online shoppers say they use social media for “purchase inspiration.” Appearing in mobile ..read more
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The attention economy is an interesting concept that helps us understand several of the new trends in business and online advertising. It ..read more
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The success of contemporary marketing is defined by how effectively a brand can catch and retain customers’ attention. The better you can ..read more

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