CoolTool Blog: Neuromarketing Articles, Tips, Case Studies, Tutorials, Videos
CoolTool is a cloud-based platform for market research. Its powerful survey engine includes eye tracking, emotion measurement, EEG and mouse tracking solutions. CoolTool is the place to shop for various research services, methodologies, and latest technology. This blog is about using neuromarketing tools in research. Read about consumer behavior research, automation in market research,..
73% of consumers dislike pop-up ads. 37% of online shoppers say they use social media for “purchase inspiration.” Appearing in mobile search ad results can increase brand awareness by 46%. All these numbers mean a lot for marketers.
The attention economy is an interesting concept that helps us understand several of the new trends in business and online advertising. It comes from the world of information management and consists of considering human attention a scarce resource, something easy to understand if we consider the state of information overload prevailing.
The success of contemporary marketing is defined by how effectively a brand can catch and retain customers’ attention. The better you can keep them focused and interested in your brand and its products, the more they buy. At the same time, it’s a very challenging task since users are every day bombarded with tons of content. Catching their attention is similar to fishing in muddy waters. Nevertheless, there are several ways to boost your chances of building a successful digital marketing campaign. The first step is to find clear answers to the following seven questions.
It’s a nightmare for any modern brand to be confused with competitors and fail to stand out. Brand differentiation is a permanent process aimed at building and maintaining brand awareness. Strong brands always stand out because they are able to rapidly adapt to customers’ needs and preferences.
Mobile commerce is the key driver of e-commerce growth since people purchase more and more mobile devices. In 2015, the estimated number of mobile phone users in the world was around 4,15 billion. By the end of 2019, it is supposed to reach 4,68 billion. It means that more and more purchases will be done via smartphones and other mobile devices. Thus, in order to benefit from this trend companies have no other choice but to go mobile and invest in proper design of user experience and interfaces.
The number of mobile users in the world increased from 4,01 billion in 2013 to 5,07 billion in 2019. It means that consumers are massively migrating to mobile devices and expect companies to reach them there. And brands are eagerly following their customers by establishing an online mobile presence.
Getting even a small piece of consumers’ attention today requires continues efforts and considerable investments. Brands are constantly fighting to be on the frontline of customers’ interests and search engine results. It’s hard to get the attention but it’s even harder to retain it because customers’ focus and their needs are changing very fast. That’s why it’s crucial to have a consistent approach to building your brand awareness. Below, we compiled a list of tips which will help you boost your brand awareness and stay on your customers’ radars as long as you want.
It’s an inspirational time of victories for our team! Exactly one month ago we published cheery news that the UXReality has taken the 1st place at The MarTech Award 2019. And yesterday we did it again!