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Show Notes:

This week I’m talking to Jessica Jones, a registered dietician and co-founder of the very popular podcast Food Heaven Made Easy. Listen as we talk about how Jessica and Wendy Lopez developed their podcast, exactly how they plan and create each episode, and how they maintain a healthy business partnership and close friendship. I’m really into bringing you amazing people like Jessica. It’s helpful to hear from people in our field, but it’s also SO helpful to hear from people in adjacent fields. Sometimes that’s where I’ve gotten my best ideas and practices, and that’s been true for the Rebels in my masterminds as well.

Topics Discussed In This Episode:
  • Identifying their ideal audience member/target person, “Chrisette” and what they learn from her

  • Starting out on public access television in NYC and then expanding to Youtube

  • Creating their podcast, Food Heaven Made Easy in 2015 and then growing and monetizing it

  • The smartest move they made in their business: starting an email list early

  • Doubling their income year over year

  • Working through good times  and challenging times with her business partner and close friend, Wendy Lopez

  • Identifying and leaning into their different strengths in the business

  • Annie (over?) shares about her marriage

  • Their podcast process (we get into some great hacks)

  • Transitioning all the content in their business to a Health At Every Size approach

  • Creating digital products

  • Jessica’s take on online courses (and Annie’s take too)

More From Jessica:

Food Heaven Made Easy

1:1 Services

More From Annie:
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Show Notes:

Do you have a healthy relationship with your business? Or is it sometimes toxic and abusive? Have you recreated old unhealthy patterns into your business? Nicole Lewis-Keeber is an expert on how trauma impacts business and how to heal it. When I looked at my own business through this lens, I realized I had been unconsciously setting up some damaging habits. For example, I was sometimes setting myself up to try to please everyone. Even though I would never tell others to do this. I was sometimes doing things I no longer wanted to because...who was I to say I wanted to make a change. Listen as we talk about how and why Nicole created a VIP one-on-one service for entrepreneurs and how she’s getting her message out to entrepreneurs everywhere. She’s opening up a very important conversation and I’m glad to share it with you.

Topics Discussed In This Episode:
  • How trauma impacts our businesses

  • Discovering that trauma was showing up in her own business

  • The “invisible they” mindset trap

  • Creating high touch one-on-one VIP services

  • Writing her book (what’s working and what’s difficult)

  • Facilitating a group to help her write her book

  • Honesty and transparency in her business

  • The importance of conversations OVER social media

More From Nicole:

Website

More From Annie:

Click below for more information and to apply

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Show Notes:

How do you sell a program? Make a dream list. Make a list of the people you’d love to work with and invite them. Meet Maddi Rundle, a master yoga instructor, therapist, and entrepreneur in Ontario, Canada.  In this conversation, we talk about how Maddi co-created a training program for yoga instructors and a year-long online course. You’ll hear how Maddi has grown her programs without doing all the stuff she saw other people doing online. She has pushed past fear and other people’s rules to create a business she’s in love with.

Topics Discussed In This Episode:
  • Starting a yoga teacher training program

  • Creating a year-long online course called “Pure Love”

  • Becoming a therapist after being a yoga teacher

  • Finding flow and alignment in her business

  • Bringing in clients and participants her way

  • Her ambivalence about being online

  • Pushing the boundaries of what it means to be a therapist  

  • Using invitations rather than funnels to fill her online program

  • Incorporating interaction into her online course

More From Maddi:

Instagram: @Maddi.Rundle

Website

More From Annie:

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Show Notes:

Ali Shapiro is the host of the podcast Insatiable and the founder of the program Truce with Food. She created a unique framework for helping people transform their relationships with food and life. Listen to Ali developed her framework and built her thriving business. You’ll hear that Ali is committed to helping her clients achieve radical and lasting change and that the decisions she makes in her business are all aimed in that direction.

Topics Discussed In This Episode:
  • The far-reaching positive side effects of her program

  • How she created 3 coaching programs at different investment levels

  • Her journey as a childhood cancer survivor

  • Creating a framework to help people step into a self-authoring mindset

  • How she identifies and markets to her right-fit people

  • Creating the podcast Insatiable

  • Finding her leadership style in the roles of teacher/coach/consultant

  • Her approach to social media

  • How her clients find her (her podcast is a HUGE part of it)

  • Creating a marketing system that nurtures rather than prays on people

  • A pivotal moment that changed her relationship with western medicine forever

More From Ali:

AliShapiro.com

More From Annie:

Click the image below for more information and to apply

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Show Notes:

This week I’m talking to Lisa Danylchuk, founder of The Center for Yoga and Trauma Recovery. She’s an author, psychotherapist, yoga teacher trainer and entrepreneur. You’re gonna hear how Lisa’s business has developed organically from her drive to help more people with the Yoga for Trauma movement. We can learn a lot from listening to how she went from leading in-person trainings to creating her online training program. She’ll also talk about why she created in-person retreats around the world. Listen in particular to how Lisa leans into the value of persistence. Persistence is one of the most important and perhaps under-rated keys to success in your business.

Topics Discussed In This Episode:
  • Presenting at conferences

  • Creating an online training program (Y4T) for therapists and other healers

  • Refining her Y4T course over time

  • The importance of relationships in her business

  • How her persistence led to the impact she is making now

  • Her leadership style and how she balances teaching and making room for self-reflection

  • Why she offers ongoing support in her online program

  • Hosting international in-person retreats in Bali, Maui and beyond

  • Some profound thoughts on business (you gotta hear this part)

More From Lisa:

Website

More From Annie:

Click the image below for more information and to apply

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Show Notes:

Today we are talking about in-person retreats. If you’ve ever run an in-person retreat or considered adding in-person retreats to your business, you’re going to love this conversation. Rebecca talks about why in-person retreats are such an important part of her business, some mistakes she and others have made in running retreats, and some things she does to make her retreats such life-changing experiences. We’ll also talk about the retreat Rebecca and I are co-leading at the end of April 2019, Signature Heart & Soul Retreat.

Topics Discussed In This Episode:
  • The magical power of in-person retreats

  • How to help participants connect and create friendships

  • How to make each participant feel special and important

  • Creating time and space for yourself when you’re hosting a retreat

  • The differences between coordinating all aspects yourself or hosting with help from a retreat center.  

  • Figuring out downtime for yourself as a host

  • Getting space from your daily life while hosting a retreat

  • How retreats dovetail with the movement to get offline and slow down

  • The variety of ways to run retreats of different sizes and time frames

  • Mistakes we’ve made or witnessed in retreats

  • Selling a retreat and how it’s different than selling a different offer

  • Adding online support before or after a retreat

  • How nature works as a contributor to a retreat

  • What if no one signs up for your retreat?

More from Annie And Rebecca:

Apply and learn more about the retreat by clicking below.

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Show Notes:

Joe has discovered a new, more introverted way to be an activist within his business, therapy sessions, and teaching work. He finds that the more open he is about his identities and his experience, the more helpful he is to others. Listen as Joe talks about the gender journey he’s experienced in the past couple of years and how his personal experiences have expanded his leadership as a therapist and an educator.

Topics Discussed In This Episode:
  • Finding a new kind of introverted activism

  • Self-expression through blue hair and manicures

  • Navigating disclosure

  • Expanding in every area of his work

  • Allowing ideas for content and teaching to come to him

  • Balancing teaching, therapy, and parenting

  • How clients find him

  • The importance of forming referral partnerships

  • How he got into university teaching

More From Joe:

Website

More From Annie:
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Show Notes:

Mercedes was tired of seeing a lack of diversity at professional conferences. She had respect for the celebrated leaders in the field, but she also saw a need for new voices. She decided she needed to do something about it, and in just a few months, Mercedes founded the Diversity In Parenting Conference. Listen to the incredible growth she’s had during this process. You might not be putting on a conference, but you’ve got your own brave moves to make. Where is YOUR voice needed? Listening to Mercedes talk about her deep mindset work will help you get moving too.

Topics Discussed In This Episode:
  • When Imposter syndrome returns

  • Leaning on her core community to work through stuck places

  • Spiritual growth and professional growth at the same time

  • Why she’s putting on this conference

  • Changing the way we think about leadership

  • Why all therapists need to learn about families (even if they only work with adults)

  • The importance of taking time to slow down and eat a real meal

  • Expecting different things from different people in your support circle

  • The conference becoming approved for CE units for masters level clinicians

More From Mercedes:

The Diversity In Parenting Conference

More From Annie:
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Show Notes:

When you embrace your role of entrepreneur, you can open up to ideas that may bring you much more money, freedom, and fulfillment. Listen as I go over my favorite three concepts that empowered entrepreneurs use to create and run their businesses.

If you own your own business, you already ARE an entrepreneur, but you may not think of yourself that way. Here are 3 concepts to integrate into your ways of doing business.

Concept One: Rock Your Business Model

What it means:

Your Business Model is the combination of offerings you get paid for in your business. (Not to be confused with a Business Plan.)

How you can start using this concept:

Brainstorm what kinds of offers you might want to add to your business.

Start with this list:

Workshop, Online course, Group coaching program,

Individual coaching program, Digital product, Group

therapy program, Membership community, Retreat, Group

practice or therapy center, Something else you’ll cook up.

Concept Two: Test Ideas Early

What it means:

Before you invest a ton of time, money or energy into an idea, even if it seems like a GREAT idea, you should test it. Create a minimum viable product or minimum viable service. See if anyone wants it, get feedback so you can improve it, and then create the next iteration. Creating an offer is always an iterative process.

How you can start using this concept:

Let’s say you want to create a multi-lesson course with curriculum. Start by running a workshop and teaching only part of the material. Teach it live. Sell it to a small number of people. Notice what works, ask for feedback, and see whether people get the outcome you were hoping they’d get. If you can’t sell it to anyone, you know you’ve got to make some adjustments and then try again.

Concept Three: Have A Content Strategy

What it means:

Your content is the stuff you create: articles, social media posts, videos, podcast episodes, insta stories, all of it. Content strategy means having a goal for what you want your content to achieve and a plan that informs what you create, where you deliver it and when you offer it.

How you can start using this concept:

Decide who your content is for and what you want them to do (which involves paying you). Create the form of content that comes most easily to you. Brainstorm all of the things your future client or customer needs to hear in order to be ready to take action. Start creating content!

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Show Notes:

Do you want to create an online coaching program? Bianca Hughes has done it. Listen as we talk about her journey. You’ll hear how she narrowed her niche to Black Christian Women, why she created her program, and the toughest parts of making it happen.

Topics Discussed In This Episode:
  • Creating an online coaching program

  • Creating her offer to fill a need

  • The challenge of writing her sales page

  • Tips to help with writing

  • Setting scary-big goals

  • Balancing her therapy practice with new endeavors

  • Working through mindset blocks

  • How she fights procrastination

More From Bianca:

Website

More From Annie:
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