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If you type into Google any of the main words around work, career or a job, some of the first matches return have to do with quitting a job you hate and how to give two weeks notice in the best way. The phrase "i hate my job" is searched for over 12,000 times a month! So if you're feeling stuck in a job you hate and want to quit your job, you're not alone. But if you're feeling this way and haven't yet quit your job or made the leap to starting your own business, even as a side hustle, what's been stopping you?

In this article I discuss the biggest reasons people don't quit a job they hate, how to overcome your fear of change and how to take action to find a career and work you love.

The biggest reason most people aren't quitting a job they hate

When SoulPancake asked 11,000 people what stood between them and where they want to be, they were expecting the usual suspects: time, money, health, stress, even laziness. They were surprised when the top reason was fear… but I’m not. Years ago fear is what kept me from quitting a job long after I knew it was time to move on.

Over a decade ago I had a high-pressure job at a major financial services company as a financial advisor. I wanted to be “the best”, so I pushed myself to earn the CERTIFIED FINANCIAL PLANNER™ (CFP®) designation in six months (it normally takes two years). It was an incredible amount of work, sweat and tears, not counting all of the hours I’d put into building client relationships and the responsibility I felt to them. So even though I was feeling dissatisfied, disillusioned with the financial industry and unfulfilled by my work, I felt stuck in place by fear.

People often wait until circumstances are unbearable until they make a change, but why? I talk about these fears in regards to professional work, but they also apply relationships and many other areas of life. When the change will be dramatic, whether simply perception or reality, it activates our primal brains (the amygdala), which is not governed by logic but by emotion. The primal or reptilian brain, as it’s often called, is responsible for keeping us safe and alive. It’s all about survival… and that’s a good thing if you’re being chased by a bear, but not so great if your primal brain is getting in the way of your happiness.

These five big fears about quitting a job can keep you stuck

Here are five of the biggest fears that people commonly struggle with when they think about quitting a job. I give you examples from my personal struggle so you can see how these fears may be showing up for you and keeping you stuck. Which of these fears can you identify with?

Fear of the unknown

I had no idea what would happen if I let go of what I had (a stable, well-paid job). I imagined all sorts of terrible scenarios: bankruptcy, homelessness, ostracism by friends and family chanting “I told you so”, that I would never be able get a job – or a “good” one – again.

Fear of the unknown can serve you well if you’re contemplating doing something physically perilous, like jumping off a cliff. But our brains can go on worry binges and elevate a concern or decision point that can be logically thought through to the level of primal fear, which compromises your ability to think clearly, make smart decisions or move forward into taking positive action.

What terrible things do you fear will occur if you quit the job that’s making you miserable?

Fear of financial disaster

I was leaving a well-paying job with no prospects of another. My mind offered up this association: No job + no income = financial instability = threat to survival. This fear is also a particularly deep pain point for me from childhood. In our society where money not only equals opportunity and status but whether or not you can put food on the table, quitting a paying job without the next job or income-producing path lined up can feel life-threatening. 

But people are often far more resourceful than they give themselves credit for. You have the ability to discover what you are good at, look for work you love and find creative ways to make money when you’re really motivated (like creating an online course, digital product or consulting in your area of expertise). That might even mean you start an online business around what you're passionate about that will provide you with the kind of financial security and earning potential you want, even while you’re still in your current job.

(Read more about how to create the kind of money you deserve by fixing some not-so-obvious problems.)

What’s your worse-case financial catastrophe?

What are opportunities for you to create income right now that you haven't yet taken advantage of?

Which jobs or businesses that are in alignment with your values could provide you with the kind of income you want?

   Fear of social criticism or backlash from family and friends

Quitting my job and profession seemed illogical to work colleagues, friends and family. I received a lot of negative feedback, usually sounding something like: “What?! Are you crazy? You worked so hard to get where you are and now you’re quitting?? You don’t have another job lined up? How will you support yourself?”

Family pressures and social norms can keep people from moving forward with change, even if current circumstances are painful, especially if you already struggle with self-esteem or feeling like you’re not enough.

Who do you fear a backlash from?

Who might feel threatened by your decision?

Whose love do you fear losing?

Are these fears real or mostly (or totally) unfounded?

Fear of changing how you self-identify and losing your sense of self-worth

I didn’t want to be labeled a quitter, much less feel like one. I’m very ambitious by nature. I drive myself hard to achieve my goals and quitting isn’t in my DNA. I had also identified myself as a financial advisor and CFP® and letting go of that identity meant I had to rethink who I was and redefine myself with no supporting structure to guide me.

Self-worth is closely tied to how you identify yourself. I admit that I derived a feeling of self-importance from making it to CFP® status and in record time. CFP®’s make up less than 2% of financial advisors because it’s a very difficult professional designation to get. I felt a bit special that I’d made it into the club and felt it gave me standing in a male-dominated profession.

And even thought that job and work environment was no longer in line with my personal values or the kind of life I wanted to have, leaving financial planning meant giving up my “special status”, which meant that the self-worth I'd attached to it would also disappear if I quit my job.

Where in your life do you define yourself by accomplishments?

What are your core values that aren’t being reflected by your current work?

What kind of work is in alignment with your core values and the kind of lifestyle you want to have?

Fear of making an irreversible mistake

I had an immense amount of fear that I'd be making a huge mistake by quitting financial planning. I was on a career path with a lot of promise, earning potential and that had some of the qualities I cherish, like self-direction and helping others in an area that is really important for themselves and their families well-being. I had to do a reality check and admit that I could go back to financial planning if I ended up regretting quitting my job, I didn't find another job I really loved or if I tried to start a business but failed. I would just have to start over with building my client list, but I’d done it before and I could do it again.

And the truth is that even if the shizzle does end up hitting the fan and the repercussions are really hard to get through at the time, you can overcome just about any failure in life and turn a defeat into success.

If you quit your job, could you truly never go back to it or never find another job in that field or a related one?

What would you do if you quit and you couldn’t go back?

Could you start your own business?

What is your Plan B?

How to overcome your fears and move forward with confidence

Now that you’ve pinpointed your fears around quitting your job or changing careers entirely, how do you move forward and take the leap into the unknown or what feels scary? If you Google “overcoming fear” you’ll come up with thousands of articles with techniques ranging from psychotherapy to envisioning your life’s purpose, but here is a quick and easy exercise you can do to take the first steps:

Write out your fears in order to get them out of "hiding"

Literally write (or type) them out on paper. Get it all out. What are the worst-case scenarios? Describe your Financial Armageddon, negative family reactions to your decision, the feelings you have around letting go of your old job, what it means to how you think of yourself.

Next, look for what's true or false about these fears.

Go back to each of those fears and ask yourself:

How realistic is it that things will happen like this?

Does this fear really have any basis or foundation in reality, or am I allowing my mind to make a mountain out of a molehill?

For example, will my spouse truly leave me? Will I really end up homeless?

Create a practical action plan that supports you quitting your job and taking steps in the right direction

For the fears that you identified as being unrealistic and unlikely to actually occur, you can probably easily let those go with some inner work.

If any of your fears got a “yes, this is a real possibility”, then you need to ask yourself a second question:

What could I do about this situation to make a positive difference?

Then list out the possible solutions and steps you need to take.

For example, if you feel you can’t quit your job because you have no savings and you could truly end up homeless, or you can't quit because you have a family to support, go ahead and calculate the amount you’d need to have as a financial cushion to carry you through. Then create a savings plan - or better yet, a "job freedom plan - to go from where you are to the place of enough financial cushion that you can meet your needs or obligations and still change jobs or careers. 

Or, if you’re considering starting an online business, you can begin by doing it on the side until you have sufficient income to quit your current job.


Of course, you always want to quit your job in the most professional way possible, even if you’re very unhappy at it. (Here are some tips on what to say when quitting a job.)

Also, it’s a really good idea to give two weeks notice, not only from a personal relationships standpoint and feeling good about how you conducted yourself, but adhering to the rules of your employment contract also makes good legal sense, too. There’s no sense in burning bridges, creating ill will or creating more problems for yourself, if you can avoid it.

Envision and connect with the new career or possibility you want to have

Begin to envision yourself in your new job, doing what you love, feeling fulfilled by the work you do. If you, like I did, don’t have a clue as to what you want to do next for a profession, list the things you personally love doing. Do you love working with people? Being outdoors? Yoga? Coding? Then really connect with how you feel when you’re engaged in those activities - write out how you feel, what you’re doing, what makes you feel alive, what gets you excited about these things.

When I wrote out the “job description” for what I wanted to do next, it was all about how I felt, the connections I had with people, being of service to others, helping to inspire and empower others. I didn’t know the job title, but I knew the qualities of the career I wanted.

For additional help on getting clear on your motivation, making difficult decisions and moving forward in spite of fear, see my blog posts Stuck on Stuck and Get to the Root Cause with the 5 Why’s

I got to the point where all the signs pointed to “leave now” and the stress of staying in a career I didn’t enjoy was taking a big toll... but it's far better to take action before you get to that point! Know that you can overcome your fears and move into a job that is fulfilling, supports the vision you hold for your life and is integrity with your core personal beliefs.

Share your thoughts!

In the meantime, I’d love to hear from you!

Have you ever felt stuck in a job you hate?

What kept you from making a change?

If you’ve already taken a big leap into another career, how did you overcome the fears about doing so?

Please share your thoughts in the comments.

If you found this post helpful, please share it with your friends and sign up to receive weekly insights for heart-centered entrepreneurs and changemakers, inspiration to keep you motivated and empowering strategies for living your greatest life.

(This article was updated March 25, 2019)


Some of the links in this article are affiliate links, which means I may receive a small commission at no extra cost to you if you choose to purchase a product. It helps support my health food addiction… so thanks! ;-)

Welcome! I'm Christine Parma. I help heart-centered go-getters build wildly successful, soul-aligned businesses and joyful, fulfilling lives by combining smart, practical strategies with powerful mindset and spiritual principles.

By combining whip-smart business strategies together with powerful energetic and mindset transformation methods, I help you quickly grow your authority, impact, and income and live a rich life in every way.

Learn more about the amazing results we can create together.

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So you want to create an online course or digital product or even offer a new kind of service to your clients. You’ve got the idea and have mapped out a plan for your product launch. You’ve even figured out if you’ll be using an online course platform like Teachable or deliver your new digital product DIY-style with the help of a service like Dropbox.

Not so fast. Before you start creating, marketing and selling your new course, product or service, you’d be well served to first validate the idea and then to create what I call a Product Offering Plan. Creating your Product Offering Plan right now – instead of after you’ve created and launched a couple of new courses, products or services – will help you grow your online business a lot faster and with a lot more ease.

In this article I explain why having a Product Offering Plan is an essential part of smart business planning for any small business or online entrepreneur and how it helps you to sell more with ease. Then I walk you through the steps of how to create a plan of your own. So grab a few sheets of paper and let’s get started!

The reasons to create a Product Offering Plan before you create an online course, launch a digital product, or offer a new service

There are several compelling reasons why you want to create a Product Offering Plan for your business:

1. It’s simply smart business strategy.

When you map out how each course, product, program and service offering first, you can see how they fit together to form a suite of offers that not only serve your clients but which also make sense for your business. You’ll also be able to see where a product or service may be off brand for you or not within your business’s sweet spot. And if your ambition is to grow your online empire, mapping out your offers becomes an essential step to quickly growing your business to 6-figures and beyond.

2. Mapping out your Product Offering Plan helps you to always know what to offer customers next.

The feast or famine cycle is a vicious rollercoaster that results from not properly planning out your offers and revenue streams. Creating your Product Offering Plan helps you avoid huge swings in your sales and create more stable income in your business by allowing you to structure your offers in such a way that you anticipate the needs and desires of your customers. Instead of trying to come up with something to offer them, you plan out your offers so that they create a value and price ladder that makes sense for both your customers and your business. Even more importantly, a Product Offering Plan puts each thing you create into context with regard to your overall vision for your business and lifestyle.

3. You can create a more natural feeling sales funnel experience for your customers, which leads to more sales and happier customers.

Before you invest a lot of time, energy and possibly money into creating and launching a bunch of new products and services, you want to make sure that you have a game plan for how and when you’ll offer each one to your potential customers. You want to construct your Product Offering Plan in a way that one purchase naturally leads into the next one. If you don’t, your customers may feel like you’re coming out of left field with unrelated offers that aren’t important to them. Even worse, when you randomly offer whatever you’ve happened to create at the time, your customers may decide that you’re not a brand worth buying from because they feel you don’t understand them and their needs.

Your Product Offering Plan is the road map for everything you create and helps optimize all of your offers for long-term business growth.

One of the most important outcomes of your Product Offering Plan is that you will have a precise way of organizing everything you create now or in the future to produce optimal, long-term revenue and client flow into your business, whether that’s from your premium programs, evergreen online courses, digital products or services.

I’m sure you’re aware that it takes far more time, energy and money to find and enroll a new client than it does to offer a program or service to an existing client. By creating your Product Offering Plan, you continually leverage your current clients to grow your business even more quickly and sustain that growth over the long term. Instead of launching programs, products and services haphazardly, you’ll have a plan to guide you for the next couple of years. If you want to make a great living as an online content creator, coach or digital marketer, then completing this step first and revising it as you get insights into what your customers really want will help you immensely.

Your Product Offering Plan acts as a road map for creating your series of offers and is based not on what you feel like offering or what seems like a good idea to offer when you hit that “Oh, I’ve got to come up with something else to sell” point in your business, but rather the plan is based on solving your ideal customers’ problems and providing them solutions in a natural and logical sequence. By doing so, your offers will naturally be more enticing to new customers and your current set of clients will be more likely to keep buying from you.

A big mistake businesses often make when creating and offering a new course, product or service

This leads me to one of the biggest mistakes so many entrepreneurs make when trying to decide what to offer and when to offer it, which is that they focus on themselves or the features of their product instead of the needs of their clients.

You might be tempted to think, “Wow, it’s been a while since I offered my clients anything new. Hmmm… what could I teach them or sell them next?” or “Yikes! I really need to create some income! What can I offer to my email list and clients that will put some money in my pocket quick?!”

Instead of thinking of your offers first from a “What can I sell?” perspective, ask yourself, “What’s the next piece of knowledge or skill set my clients need in order to be even more successful?” or “After my clients finish this first program, what problem do they need solved next?” If you focus on your needs instead of your clients’ needs, your offers are going to fall on deaf ears and you’ll find yourself frustrated that very few people – if any at all – take you up on your self-proclaimed amazing offer.

Of course, as you and your business evolve, you’ll likely make some changes to the plan, but you’ll have done most of the work ahead of time by laying out your framework of courses, products and services. That puts you light years ahead of most solopreneurs and some small businesses that simply throw out offers randomly to see what works.

A lot of the reason many well-intentioned, heart-centered entrepreneurs fall into the “self-focused” trap is that they fundamentally misunderstand what it means to be in business and how to build a profitable small business. Many solo businesses are launched from a place of passion, which is fantastic because it can be a huge motivator to keep going when the road gets a little bumpy.

At the same time, if you base your business on offering only what you want to teach – instead of what your clients want and are willing to pay for – then in reality you have embarked on pursuing an expensive hobby instead of launching a business. A hobby is an activity or interest pursued for one’s own pleasure or passion. A business, on the other hand, survives by solving real-world problems for its ideal customers or target market and doing so at a profit.

How a business solves problems for its clients is through:

  1. Being informed about buyer psychology, which is essentially knowing its clients and their needs, desires, motivations and buying criteria intimately, and

  2. Providing customers with what they want: solutions to their big problems or pain points at a price that is less than the value they perceive that solution to hold

Product positioning is a key consideration when mapping out your offers and marketing strategy

The next principle to understand is that a new set of problems surfaces with each solution. Meaning, once your client has obtained a solution to her current problem, she will logically face a new one that you can help her solve. Your Product Offering Plan helps you create a logical offer pathway - and the marketing that goes along with it - that is clearly sequenced and informed by what your ideal customers need and in the order that they need it.

The general formula or flow for the client’s journey and your Product Offering Plan goes like this:

Problem 1-Solution 1, Problem 2-Solution 2, Problem 3-Solution 3 and so on.

When you create offers and market them in ways that position your product or service as the natural next step for your customers to take based on the needs or desires they still have, you won’t have to try so hard to sell people on the value of what you’re providing. Your product or service will be simply become the logical follow-up solution to the problem gap that was created or still remains as a result of the previous problem being solved.

This may be a little counter-intuitive at first. So, let’s walk through a concrete example from my own business.

Your Product Offering Plan: How to identify the problem-solution sets to attractively position your products

Here’s an example that walks you through the problem-solution “ladder” so you can understand it a bit better.

If you’re in business, your operational needs fall into three basic categories: product, people and profit.

First, you need something to offer folks – that’s your product, program, online course or service (all referred to as “product” in this example).

Second, you need people to buy your product. Those are your target audience, ideal customers and current clients.

Third, in order to stay in business, you need to create a profit.

At its core, business is really this simple in concept. It’s in the “how” and “doing” that things can become more complicated.

To continue with this example, let’s look at the Profit Now with Premium Programs private coaching program I offer. As I said, a business needs a product to offer and, in this case, it is a program that teaches my clients how to offer their services packaged as premium programs.

Problem 1-Solution 1

Well, a lot of people don’t know what to offer or how to create a premium program that is enticing to their target audience. So, Problem #1 from my ideal client’s standpoint could be stated as “I don’t know how to create my own premium program that people will want to buy at a higher fee”. Logical Solution #1 is to show my clients how to create their own premium programs based on solving the urgent problem of their ideal customers.

Problem 2-Solution 2

After my clients leap over that hurdle, the race is not over, though. The next hurdle is people… namely, finding and enrolling clients into their programs. That’s Problem #2. So in the Profit Now with Premium Programs curriculum, I show my clients a specific method that they can easily implement to find and enroll their ideal clients.

Problem 3-Solution 3

Then we move on to Problem #3, which is profit. How do you price a premium program so that you make a profit? Profit is what sustains a business, which is why I dedicate an entire module in my program to pricing and value positioning.

That’s the product-specific “micro view” of the problem-solution flow in a nutshell.

How to use the problem-solution ladder to guide your online course, product or services creation and overall business marketing strategy

Now, let’s take it up a level to viewing my Profit Now with Premium Programs coaching as Big Solution #1 within the context of my business’s overall Product Offering Plan.

If we consider that my coaching program solves the specific problem for my clients of knowing how to create, launch and enroll clients into their own signature premium or high-end courses, programs and services (we’ll call it Big Solution #1), what is the inherent Big Client Problem #2 that arises from Big Solution #1? Can you guess what it is?

The next logical problem is how to systemize client acquisition for your premium or higher fee courses, programs and services. For example, let’s say you, too, create a high-end coaching program. Once you have your one-on-one premium coaching program created, you’ll start by enrolling clients in it on a one-on-one basis.

But enrolling clients in this manner can be time-consuming with lengthy application processes and enrollment conversations, but they provide a lot of value feedback for your and your business when you first create a high-end offer. If you’re offering premium products or services, you need to know how to have client conversations that are authentic, non-salesy, compelling and position the immense value of your product or program at the same time because any leveraged client acquisition strategies you use later will be based upon the insights you get from having these first client enrollment conversations. They are a chance for you to really pinpoint what connects deeply with your ideal clients versus what is ineffective.

Eventually, as you enroll more and more clients into your program and you’re actively working with them, you’ll find that your time and energy get squeezed. Many entrepreneurs eventually fall into the feast and famine cycle of enrolling enough new clients to hit their income goals, but it ends up resulting in a major time crunch with the majority of their day being taken up by client sessions. As a result, these business owners don’t consistently engage in client acquisition activities… and I’m sure you can predict what happens next. That results in a major lack of clients and income for the next sales cycle or month as their current ones finish up… hence, the famine. Unfortunately, this cycle can be hard to break.

Therefore, Big Client Problem #2 is “I don’t know how to find and enroll more clients using less of my personal time to do so” or “I don’t know how to systemize my client acquisition.” Big Solution #2 is to learn and implement client acquisition strategies and systems that either don’t require your personal time or require much less of it so you can still grow your business and have consistent income coming in while you focus the majority of your time on serving your clients (or whatever you love doing most in your business).

But, once you’ve got your client acquisition system up and running, inevitably you’re going to hit the point where you max out on how many private clients you can fit into your day. Big Client Problem #3 quickly surfaces as “I don’t know how to leverage my time and effort to serve more clients and create more income with less effort.” Big Solution #3 is to offer group programs or courses, meaning group live programs like seminars, workshops, events and retreats and virtual group programs such as premium group programs, masterminds and/ or more self-paced online courses.

Each problem-solution pair can be the basis for a stand-alone premium program, online course and/or supporting “side” services and products, if you want to create a premium program yourself around solving each problem. However, even if you don’t create the next logical solution for your client, your client will still face the problem and seek out a solution from someone, which is why you want to be aware of what the problem is at each stage.

How to start creating your own Product Offering Plan

Once you have the content outline for your product, course, program or service, think about your product in the overall context of what your ideal clients need solved first, second and third. As you outline your Product Offering Plan, where do your current products - or the ones you plan to create - logically fall in the sequence? What other products or services would support your customers’ success in the product that comes right before it and right after it? Are these things something you want to offer? If not, who could you partner with to offer those additional support systems as a bonus or extra resource that your customers can purchase at a special rate?

For instance, is there something which would be beneficial for your customers to know or be able to do as a preceding step to enrolling in your current course, coaching program or before..

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Have you ever felt like just too many things are falling through the cracks in your business, even though you already have some systems in place?

Yep, that’s how I was feeling last year: like a lot of money and precious time was needlessly slipping through my fingers.

As I looked at my pile of Post-It Notes with all my to-do’s jotted on them and was scrolling through my overfilled inbox looking for an important email once again, I vowed to do something about it.

And since then, I’ve done a lot of things to simplify my business, increase my productivity and plug all those cracks, and I wanted to share one of the best ones with you today because

  1. It’s been seriously helpful at eliminating stress and overwhelm, made it easier to manage clients and helped me increase sales, and…

  2. You can win a “forever” subscription this week to this amazing tool… and how cool is that? (see below)

So what’s this ninja productivity and business sanity tool I’m talking about?


(And, yes, before taking the plunge, I compared it to all the other biz management tools out there, so trust me here…)

If you don’t know what Dubsado is, think of it as your business’s command center that can either be the one tool you use to do and track just about everything in your business, or it can enhance the systems you already have in place while solving some painful problems (in my case, not missing important emails because doing so can cost me a lot of $).

Dubsado turns 3 years old this week and, of course, they've got surprises and goodies to hand out, and I wanted to make sure you knew about them before they're gone.

The top reasons to use Dubsado

Plain and simple, the top reasons to use Dubsado are so you can stop being overwhelmed, close more sales and make more money in your business. There are a lot more reasons, but I see these three as the core of what Dubsado can do for your business: bring much needed order, sanity and profitability through smart business and client management. Plus, they have everything you need to do that all in one place!

That’s how I see it. The reality is that if stuff is falling through the cracks and you’re not following up with people like you should, that’s money you COULD have otherwise had your bank account.

And here are a bunch of other reasons why you should seriously take a look at Dubsado (these are what won me over):
  • EMAIL TRACKING!! This was the #1 thing for me… No more important emails getting lost in my inbox in a sea of lower priority emails.

  • Integrated payment processing (no extra fees)

  • Online scheduler (like Calendly or Acuity)

  • Workflows (OMG… automation heaven for stellar customer service and lead follow-up!)

  • Automated billing and auto-deduct payments

  • Client portal where your clients can go to access invoices, forms, proposals, documents, etc.

  • Business financials overview “at-a-glance”

  • Embeddable lead capture forms

  • Integrations with a zillion other useful tools you’re probably using (or should be)

  • Task management (Think of it as a super-charged to-do list that allows you to assign tasks to a client, job or even one of your team members. They even have Boards!)

  • Embed your proposals on your website. Have clients pick packages, sign the contract and pay the invoice all without leaving your site. Making sales easy = more money for you.

  • Stellar customer support. If you’ve ever hit a snag using a tool, you know how important this is (and how much it sucks when a company has bad customer support!) They'll even help you migrate over from another CRM and set up forms for you! #awesomeness

This is just scratching the surface of what Dubsado can do for you - and it’s ALL IN ONE PLACE (can I get a hallelujah?) - and their team is constantly adding new and helpful features.

Why you should check out Dubsado NOW… like RIGHT NOW:


If you are currently on the free trial, you are eligible to upgrade to a paid plan at a discount for the next few days.

This week you can get Dubsado for $30 a month or $300 a year instead of $35 or $350.

Best part? You lock in your rate for life!

Annndddd, when you use this link, you’ll get 20% off your first month, too!

(FYI, that is my affiliate link and it comes at no extra cost to you. Every time this link is used, I get a few bucks toward my own Dubsado subscription cost, and it lets me know that you want to know about tools that are worth their weight in gold for the value they bring.)


They are giving away 3 Forever plans (this means they'll be FREE FOREVER). Need I say more?

But you’ve got to hurry! The Giveaway ends Friday, March 1st at 3:30pm PST!

(You’ll see the contest deets when you sign up.)

Over the coming months, I’ll be bringing more tips and best biz tools insights on how to get things simplified, automated and organized without getting stuck in tech overwhelm (even if you’re a non-techie person by nature)… because when your business is running smoothly and efficiently, it frees you to focus on the actual stuff you love doing and have more time for WHO you love, too! (And isn’t that why you started your business in the first place?)

Welcome! I'm Christine Parma. I help heart-centered go-getters build wildly successful, purpose-led businesses and joyful, fulfilling lives by combining smart, practical strategies with powerful mindset and spiritual principles. Step by step I guide you through making the changes you need to go from overwhelmed, confused or just getting by to living an authentic, soul-aligned and rich life in every way.

Get access to exclusive training, personal feedback and coaching... for FREE!

Join the Successful Women Entrepreneurs community to get access to exclusive training, coaching and support to help you build a wildly successful business you love and a life you love even more! Join the community now.

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At the beginning of every year, millions (maybe even billions) of people dream about the year’s possibilities. Many will decide that something must change, set New Year’s resolutions or goals and start after them with much enthusiasm but often without much of a plan. Without a plan and implementing strategies that help boost your chances of success, weeks and months can whiz by without your meaningful progress. And that’s a recipe for failure, which is why year after year, fewer than 92% of people actually achieve their goals.

I want to help you be among the 8% of people who DO achieve (or even exceed) your goals this year! I’ve outlined the simple steps to get you there in this post. Plus, I help you organize you goals and dreams and track your progress toward successfully hitting them with the easy-but-powerful Your Best Year Yet Success Planner that you can grab now for free.

Take time today to map out your goals. Then prioritize and schedule them into your calendar.

Have you decided what you will create for yourself this year? If not, now is the time!

What do you want to accomplish this year? What personal goals do you have? Maybe you want to take a true vacation (one without your laptop!) or spend more time with family and friends or achieve vibrant health.

What about for your business? Are you ready to take everything that’s in your head – your wisdom, life experience and expertise – and meld it with your heart’s desires and life calling to launch your passion-based business and finally get paid for the amazing transformation you deliver? (If so, you’ll want to check out my Passion Launch Profits! program.)

What financial goals do you have? Do you want to make a 6- or multi-6-figure income doing what you love? What about building a abundant “peace of mind” savings account so you don’t have to stress out over a financially bad month or two? Whatever you want to achieve this year, you need to list it out and schedule it in!

Remember, if you don’t know where you’re going, you’ll end up where you’ve always been.

Here’s a simple process you can use to gain clarity about what you want to achieve and how you’re going to get it done:

Establish where you are now and the metrics around your current situation.

It’s important to acknowledge where you are on your journey and find peace with it if you feel like you’ve fallen short of your dreams and goals.

Spending a bunch of time resisting, being upset or rehashing past mistakes with “if only I had done things differently” self-punishment isn’t a good use of your time. This step is about taking an honest look at your starting point so you can plan your next moves the smart way and end up with different results - and ones you want! - very quickly. Be compassionate with yourself, but don’t stick your head in the sand, either, about the things that need to change.

Celebrate your successes in order to build upon your wins and prime yourself for more.

Oh, wow, are we ever good at noticing all the things we could’ve done better, while not giving more than a few seconds of attention to what went right. Acknowledging your successes and then learning from them is an important part of planning for and creating more success. Make a list of what has gone right over the past 6 - 12 months, note where you make good decisions and identify what successes you can build upon (go for at least 50 things on your list!).

Narrow your big list of goals down to the ones that really matter most to you.

Start off by envisioning what you want to achieve this year – personal, health, business, spiritual and financial goals – and the feelings achieving each thing brings up for you. Does each one feel aligned for you? If you’re not sure, imagine yourself being in the state of having already achieved each one. Are you happy? How are you feeling? Was it worth the time and effort for the pay-off you got? Or does something feel off?

Then take it a step further and get crystal clear on the big WHY behind each goal. Why is achieving that goal, milestone or dream important to you? What’s inspiring or driving you to even set that goal for yourself? This is key! A goal without a powerful, emotionally-driven and aligned purpose for its achievement most often fails to be achieved or you end up regretting altogether.

For example, if you want to double your income this year, why do you want to do it? Is it because ultimately you view more money as a path to reducing your financial stress, being able to spend more time with your family, take a much-needed vacation or feel secure about your future? Or is it because you feel that someone else expects you to be successful and doubling your income would fill the bill? Be careful of setting goals that involve trying to please someone else. Most of the time, achieving those goals are hollow victories. The ones that do pass the test become your big goals for the next six to 12 months. (Not sure which goals to choose? Read more about how to decide which goals you should go after and which ones to forgo.)

Next, list out or mind map the high-level actions you need to take in order to achieve each goal.

For example, if you want to obtain 20 new clients this year, you need to take actions such as reaching out to potential clients, create marketing copy and promotions for your product or service, and perhaps you might need to actually create a new product or service. You want to find a good balance between

How much time will you need for each one? In what sequence must the goals and milestones be reached in order to build upon each other? You want to be sure you’re stretching the limits of what you think you can achieve but not so much that you end up being a prisoner of your own ambition working around the clock because you’re trying to cram more into a time period than is even remotely realistic.

Schedule your goals, milestones and tasks.

Pull up your copy of the Your Best Year Yet Success Planner (get your free copy here) and fill in the goals you’ve chosen and the milestones you need to hit to make each happen. What time period will you be working on Goal 1 and its milestones? You can use the Success Planner to plan out the number one daily activity - aka, the One Big Thing - you need to accomplish in order to move you forward.

Then you can use the Success Planner’s calendar as a stand alone goals and task list to keep you on track, input the days’ One Big Thing into your calendar or get super organized with an online project management tool like Asana. Remember, you have to schedule in what’s important NOW before time slips away from you and you’re left wondering where the time went!

Get into focused, aligned action to make daily progress toward your goals.

Setting intentions and goals is a fantastic first step - and most people don’t even take - but it’s through right action and implementation on a daily basis that you’ll achieve your goals. How are you going to measure your success? For example, although I’m all for setting and hitting big money goals, the dollar figure doesn’t tell you the “how” of how you’re going to make the money. The “how” would be talking to potential clients, emailing out a certain number of proposals, and engaging in marketing activities that create revenue, for example. Those are the actions to focus on because you can measure and track them. And if you do enough of the right actions, then hitting or even surpassing your original goals is virtually inevitable.

So, what actions do you need to take? If you’re not sure what you should be getting into action around, ask yourself, “What’s the single most important thing I need to get done today that will move me closer toward my milestone or goal?” Or, “If I could only get one thing done today, what is the thing that must happen?”

Track your progress to make necessary changes before you’re too far down a wrong path.

Have you taken the actions necessary? Are you moving forward toward achieving your goals? What may have distracted you or taken you off track and what’s the plan of action to get back on track? Do your goals need to be revised given changing priorities or circumstances? What do the numbers say about your progress?

Track your metrics, as well as how you’re feeling along the way, in order to nip problems in the bud and more quickly identify what’s working so you can do more of it.

I’ll share with you some of my personal goals for this year.

Perhaps they’ll spark an idea for you or motivate you to set your own.

  • Help 200+ heart-centered entrepreneurs step into their own brilliance by creating, launching and filling their signature premium programs.

  • Increase my level of charitable giving from 10% to 15%, help provide life-saving health interventions to the world’s poorest and empower women to escape the clutches of human trafficking and lead lives of dignity.

  • Strengthen my spiritual well-being through meditation, supportive practices and mindful living.

  • Continue to take 6 weeks or more of family vacation to create lasting memories with my children (who I know will be all grown up too soon!) (We exceeded this goal last year!)

By creating a plan for success to guide my actions, I’m laying the foundation to make this year my best year yet and you can, too.

Download your free Your Best Year Yet Success Planner to help you get started.

What are your big dreams and goals for this year?

What are you crazy excited to create in this year?

What goals are you setting for yourself that gets your heart pumping with joy?

And, most importantly, what aligned actions are you going to take to transform your goals into reality?

If you’ve found these strategies helpful, please leave a comment and share this article with your friends. <3

Wishing you the most amazing year yet!

Welcome! I'm Christine Parma. I help heart-centered go-getters build wildly successful, purpose-led businesses and joyful, fulfilling lives by combining smart, practical strategies with powerful mindset and spiritual principles. Step by step I guide you through making the changes you need to go from overwhelmed, confused or just getting by to living an authentic, soul-aligned and rich life in every way.

Get access to exclusive training, personal feedback and coaching... for FREE!

Join the Successful Women Entrepreneurs community to get access to exclusive training, coaching and support to help you build a wildly successful business you love and a life you love even more! Join the community now.

Learn the uncomplicated Facebook marketing strategies I use to find and book new clients at over $4000 each... without spending a dime on ads! Click Here.

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The biggest influence on your success that you might not suspect

If you’re feeling stuck and struggling to make the progress you want, but you haven’t quite been able to figure out why, take a look around you… Are you spending time with the right people who could help you achieve your goals, your vision, your dream of success?

Interesting social psychology research explains how people normally choose their peers. A majority of children, teens and even adults select their friends based on proximity over other factors (which is aptly named The Proximity Principle), which may or may not end up in relationships that support you and your ambitions.

For instance, in a classroom, who are you going to make friends with? You normally choose the one beside you. You do, not because you have the same interests, likes, dislikes, favorites… but because that one beside you is the one nearest to your proximity. It is even easier to start a conversation and make friends, right?

As preeminent business thought leader Jim Rohn says: “You are the average of the five people you spend the most time with.”

To put it simply, who you hang out with (professionally and personally) plays a huge role in the outcomes in your life.

If you’re feeling like you are not getting anywhere, then take time to look around you. Who are the people influencing you and the direction of your life? Who are the ones who contribute to your reasoning and your mindset, either intentionally or by default?

Questions to help you uncover who’s influencing you
  • Who are the people you spend the most time with?

  • How did they become close to you?

  • Was it on purpose or based solely on convenience?

  • Do you share the same visions, goals and aspirations in life?

  • Do these people hold you to a high regard? Or do they undermine you and your efforts, even if not done intentionally?

Make friends with those who are a few steps ahead of you to become more successful even faster

If you want to see huge changes in your life, and thus achieve your definition of success, you need to surround yourself with people who hold an even bigger vision for their own lives than you are currently imagining for yourself, who have a higher level of skill in areas you want to or need to master, and who see possibilities where you might not be able to yet.

Remember that your life is a reflection of your internal vision, priorities and values… and the people you surround yourself with reflect what those are. So start today and exert more effort in choosing the right people who will support your aspirations and challenge you to grow beyond your comfort zone.

Below are some positive affirmations to inspire and motivate you in changing how you choose the people around you. Enjoy! Go ahead and pin these and share them to help inspire others, too!


“Show me your friends and I’ll show you your future.”
- Mark Ambrose


“You become like the five people you spend the most time with.
Choose carefully.” - Jim Rohn


“Bad company corrupts good character.” - 1 Corinthians 15:33


“Surround yourself with those who only lift you higher.”
- Oprah Winfrey


“Walk with the dreamers, the believers, the courageous, the cheerful, the planners, the doers, the successful people with their heads in the clouds and their feet on the ground.” - Wilfred Peterson


“If you surround yourself with positive people who build you up,
the sky is the limit.” - Joel Brown


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So you want to create more money in your bank account, connect with dreamy ideal clients, find your soulmate, and generally have more of everything else that brings you joy, peace and fulfillment?

But it seems like no matter how hard you try to get everything just right and make it turn turn out like you hope it will, something goes wrong and you end up with a result you decidedly do NOT want. It might look like…

  • You worked your bum-bum off to create and launch a new program or product you’re SO excited about… but when you do, the sound you hear isn’t the cha-ching of you bank account filling with sales but rather the sound of crickets chirping along to the sound of no sales at all.

  • You’ve been angling for a promotion at work, you’ve put in the long-hours, kicked butt on all of your projects and when it came time to hand out the accolades and bump in pay, you were passed by like the fruitcake Grandma Besty brings to Christmas dinner.

  • Hooray! You just signed up a new client! But then over the next few weeks, your celebrating grinds to a halt as this awesome new client turns into your worst nightmare, missing appointments, skipping payments and rejecting your best efforts at every turn. “Another one?? How?? Why??”, you whimper to yourself as you try and figure out how you’re going to tough it out because you need the money.

You deserve better… and you deserve a lot more of all the good things in life… and deep down you know it. Yes, it’s time to stop self-sabotaging your own success.

So what’s up with all the problems actually getting all the amazing things you want?

I’m talking about not only more of the material stuff… boatloads of money, a swanky house in a primo location or a luxury car… I’m talking about:

  • Having amazing relationships that nurture and uplift you

  • Doing work that totally lights you up… and make a generous income doing it

  • Embodying true well-being in the most holistic sense of the word - mentally, physically, emotionally and spiritually

  • Having the freedom to live your life in the way that feels most soul-aligned for you

Wanting more… desiring to be, do, and have something different than what you already have (when it doesn’t involve harm to others) is the way that our Higher Self / the Universe / God steers us to the next step and next level of growth. So, desiring more isn’t wrong or bad at all. Far from it!

But so many people wrestle with feeling guilty or wrong for wanting more of whatever it is they want.

Or they feel they have to justify why they want it (and if it’s not a “good enough” reason, then they harshly judge themselves).

Or they’re going about trying to create the life of their dreams unconsciously… but consciously creating your life is the only real way to have all those amazing things you want.

In reality, most people in the world are just trying to get through the day without too many headaches. They’re thinking about how to avoid what they don’t want instead of consistently focusing on what they do want for their lives. They’re unconsciously reacting to what happens to them based on ingrained beliefs and patterns, instead of consciously responding to events based on what they want to create.

The truth is that you are constantly co-creating your life with everyone else on the planet and with the Universe. Your life is a direct result of your whatever your co-creation process is, whether it’s conscious or unconscious, by design or default. The beauty is that in every moment, you get the opportunity to make a new choice:

Am I going to let unsupportive beliefs and patterns run the show and sabotage my dreams?

Or am I going to do what I need to do to consciously take the reins and steer my life in the direction that I want it to go?

Since you’re reading this article, I’m betting you’re the kind of person who wants to consciously, intentionally create your life in the easiest, most joyful way. Am I right? So let’s talk about how to do exactly that.

Step 1: Leverage your power to create by first accepting full responsibility for all of your outcomes

If what you have right now isn’t exactly what you really desire - or you simply are ready to go even bigger with your life - the first step is to acknowledge, accept and fully embody that YOU are the creator of your life.

If you can’t get on board with the fact that either consciously or unconsciously you create the circumstances of your life, then you may as well stop reading now.

Still reading? Good.

Whether you look at it through the lens of “conscious response vs. unconscious reaction” (like NLP does), or simply a go-getter / hustler attitude of “I make my life happen”, or from a more spiritual perspective of your oneness with Source and the co-creative power that comes from it, all roads point to this:

You will get far more of the kind of results you desire (from biz / life / people) when you accept full responsibility for your thoughts, energy, beliefs and actions and you consciously choose to direct them.

Makes sense, doesn’t it? You’re either making choices and shaping your life “on purpose” or living by default and reacting to outside agendas.

“Your life is a direct result of your whatever your co-creation process is, whether it’s conscious or unconscious, by design or default.”

The problem is that many people THINK they’re operating from “conscious creation” most of their waking hours when they’re really not. Our human brains are oh-so-wonderful at creating patterns of thinking and habits in order to conserve energy, not become overwhelmed and to establish what’s safe for us or not (i.e., the comfort zone).

Here’s a quick way to know if you’ve REALLY accepted full responsibility for your life’s outcomes and if you’re operating from conscious creation the majority of the time:

  • Do you catch yourself complaining about your circumstances?

  • Do you often blame others for things that happen to you?

  • Have you been feeling frustrated about what’s happening in your life, business / work / career, relationships and health, but you haven’t done much to change it?

If you answered “yes” to the above, then you’re probably operating more from unconscious patterns than you realize, and you definitely want to pay attention to Step 3. Rest assured, though, we ALL have room for improvement in this area!

Step 2: Get specific about what you want and then ask for it

The second step is to get really, really clear on what you want to create and then ask for it. What do you want more of in your life? You can’t just go out and manifest what you want if you don’t know what you want. And frankly, so many people don’t know what they want. They don’t sit and take the time to really think about specifically what it is they want. (It’s the same reason most people either don’t have goals or don’t write them down.)

So if you say, “I want more money, what the specifically does that mean? “More money” to me probably means something different than “more money” to you. If you said you want more money and you then find a dollar on the street… well, you now have more money, but that probably wasn’t really the amount you were aiming for. So, you need to be really clear and specific and then ask for it.

“When we have our heart set on manifesting something, whether it’s a certain amount of money, a new relationship or a particular job, the Universe often has something much better in store for us when we stay focused on our desired outcomes.”

How do you “ask” for what you want? Depending on your set of beliefs, it could look like:

  1. Literally asking someone for the thing you want, i.e., the promotion, the business, more affection, the vacation you’re dreaming about, etc.

  2. Asking yourself empowered questions that put your human mind into “find and seek mode”. Our brains are wired to find answers, so when you ask yourself the right questions, your brain will start looking for the answer in your environment and lead you to it. For example, if you wanted to get in front of more of your ideal customers, you could ask yourself, “What are three ways that I can get in front of my ideal customers today?”, or “What platform would be the best way for me to get in front of 200 more of my ideal customers within the next 10 days?”

  3. Sitting in meditation or going into your Akashic or Soul Records and asking for guidance. Doing this has been so profoundly powerful for me that it’s now the first thing I do every weekday morning. Questions I often ask are, “What is my next, most aligned step to take to have X?”, “I desire to create X. What am I not currently aware of that I need to know about how to do this?”, or “What do I need to release and what do I need to align with in order to create X in the fastest, most fun and joyful way?”

And don’t forget about also getting clear on what you want to let go of or change. Most people skip over this part because we all hear “focus on the positive!”. But knowing what you DON’T want can be really helpful. When you ask yourself, “What do I want to release? What am I no longer willing to have in my life?”, you’ll come up with a list of things about which you can then ask, “If I didn’t have this anymore, then what would I want to replace it?”, which will help you get even clearer on what you DO desire to create.

(You can read more about these steps here.)

Plus, when you let go of what’s not supporting or serving you, whether that’s beliefs, relationships, possessions or anything else, you create the space for something new that IS in alignment with your desires to come in. After all, you can’t pour more into a cup that’s already full.

Which brings us to Step 3...

Step 3: Clear out or transform what’s getting in the way

Some manifestation and spiritual teachers argue that you don’t need to bother with clearing out unsupportive beliefs, healing old traumas or transforming your energy and perspective on a situation that’s got your knickers in a wad. And I see their point: It’s not helpful to dwell on all the junk that’s clogging things up because you just energize it more and it sucks your time and attention. I totally agree with the “not dwelling or focusing on it” part.

But we’re souls having a HUMAN experience and filtering our experiences through our HUMAN minds, and our human minds and the unconscious beliefs and patterns that have been established there control the show for the most part. So unless you deal with the human mind elements that are getting in your way, you can think positive and read affirmations until you’re blue in the face, but you’ll still find yourself avoiding following up with a hot prospect because you don’t want to feel rejected, or you won’t go after the promotion because you don’t feel 100% qualified yet, or you’ll go out and treat yourself to a nice meal even though your bank account is overdrawn, or you’ll buy and eat a bag of potato chips even though you’ve resolved to drop 50 pounds. These are just a few examples of how our human minds sabotage our best intentions and plans.

Time and again I’ve witnessed this in my own life and in others’ lives, too: When you DON’T do the clearing out, healing, releasing and/or transforming step, you end up sabotaging your best efforts. Decision, intention and willpower can overcome some unconscious patterns for a little while, but without doing the deeper inner work, results will be short-lived. This is the main reason that I include the deeper mindset, energetic and spiritual work in the business coaching and programs I offer, even though some view “business / career success” and “personal success ” as two separate categories. In my opinion, they’re not separate because you’re ONE person and without doing the inner work, it’s much harder to succeed and get the kind of results you want with your work.

Again, if you’re now realizing you have a lot of inner “junk” to clear out, this isn’t something for you to judge or shame yourself over! No matter how practiced you are in releasing and clearing, there’s always more to do as you up-level yourself and your life. This is simply an opportunity for you to become aware of where your humanness isn’t supporting your big dreams and desires, where it’s undercutting your efforts, and where it’s straight-up blocking you from moving forward so you can do something about it. Awareness of this allows for you to start making different decisions and conscious choices right now.

Step 4: Receive the way to what you want while staying open to getting something even better than you can imagine for yourself right now

Then, the last part I’ll share here is maintaining an attitude of openness to what you want coming to you in ways you can’t even imagine. It’s the “this or something better” approach. In Step 1, you got really clear about what you want, but one of the things I’ve learned is that sometimes we tend to think a little too small. We can’t help but view life through our own beliefs of what’s possible and possible for us. Even when we try to think “bigger”, there is only so much we can actually think up because we’re limited in our knowledge.

For example, let’s say you’re trying to think of all of the ways you could create an extra $5,000 within the next week. You put pen to paper and come up with 30 ways. That’s a great start, for sure, but there are certainly far more ways that the $5,000 could come to you than what’s written on your paper and you’re simply not aware of them. You literally don’t know about all the opportunities. That’s why you want to leave the door open to receiving what you want or something better in ways you can’t even currently conceive of.


A perfect, real-life example comes from a very tough time in my life over a decade ago when I was employed as a financial planner. The short story is that I loved my clients but hated the work environment and was totally miserable. I desperately wanted another job, so I wrote down as best I could what I wanted that job to look like. I got really clear on how I felt in the job and the overarching qualities of the job, but I had no idea what that kind of job was or how I could possibly find such an amazing dream job, especially since I didn’t even know what to call it. So I left the door open to something better coming in while following the divine breadcrumbs I received.

A job opportunity far more amazing than I ever could’ve imagined for myself came into my world about a month later. Of course, I followed through with the practical action steps to get the job while working to overcome just about every fear I had about feeling unqualified, not capable enough to handle such a big opportunity and doing something I’d never done before in a very public way. But doing both the inner work and taking the practical, “real world” action is how I landed the coveted opportunity to work side-by-side with personal development and business guru T. Harv Eker to launch and manage four of his blockbuster programs (including a $20,000 per person retreat program).

What the Universe has planned for you and me is a whole lot bigger than what we can imagine for ourselves when coming at it from our human perspective (another reason I love working in the Akashic Records). When we have our heart set on manifesting something, whether it’s a certain amount of money, a new relationship or a particular job, the Universe often has something much better in store for us when we stay focused on our desired outcomes, root ourselves in the faith that the Universe always has our backs (even as we do the parts that are ours to do), and align ourselves to allow all kinds of possibilities to flow to us. The trick is not to disregard or disqualify the guidance we receive, and in the process, fall back into unconscious patterns that undermine our ability to consciously create what we want.

So, what is it that you want?

What do you desire deep down in your heart and soul to do, be and/or have?

And what beliefs, patterns or habits have you noticed that you fall back into that sabotage your efforts? (If you’re not clear on what those are, take a look at where you’re stuck or keep encountering undesired results in your life.)

Share in the comments!

 Ready to finally clear the path to your Divine Abundance?  
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Has this year been an amazing year in your business for you… or maybe not-so-great? As we get close to the end of every year, a lot of entrepreneurs go into cruise mode or panic mode, but neither of these will help you bring more sales in the door. If you find yourself thinking, “Ugh! How can I make next year better?”, your first step is to get more clients and make more money during the rest of the time that’s left in this year!

There’s still plenty of time to create thousands of dollars and turn your year around… or simply boost your bottom line! Follow these five steps that practically guarantee more clients now and create the kind of money you desire and deserve before the year is over.

Watch the video below to get more!
5 Steps that Practically Guarantee More Clients Now - YouTube
Prefer to Listen?Step #1: Get really clear on the kind of business you want to create.

If you’re not really clear on who you’re serving and how you want to serve them, then your messaging and your ability to connect with clients will be wishy-washy and you’re probably going to end up building a business that isn’t what you intended. You want to get really clear on who you’re serving and how you want to serve them because how you want to serve them has everything to do with what you’re going to do in your business to bring in more clients and create more money. Makes sense, right?

So, if you’re not clear about how you want to serve them, then it’s going to be much harder for you to figure out the methodology or steps you need to follow.

“Get really clear on WHO you’re serving and HOW you want to serve them. This has everything to do with WHAT you’re going to do in your business to bring in more clients and create more money.”
Step #2: Clearly communicate your value.

Do you believe that you have something valuable to offer? Or that what you’re offering is valuable? You must first know your value and be confident in the value you’re offering in order to clearly communicate it to your potential customers. If you’re not sure that what you are offering is of value to people, then you’re going to have trouble selling it, especially in an authentic way that doesn’t leave you feeling like a used car salesman.

The truth is that you can have the best marketing copy in the world, but if you don’t believe in yourself and what you’re offering enough, then it’s going to be really, really hard for you to get clients or make money in your business. One of the big reasons why I integrate mindset and spiritual principles into the work that I do with my clients is because you could be doing all the right business things, but if you don’t have the confidence and value parts nailed, you’re going to find selling to be a really frustrating, stressful and unsuccessful experience.

For example, I see this a lot in direct marketing. People believe that the product works. In fact, they know it works because they use it themselves and they love it, so they have confidence in the product itself, but they don’t feel confident telling people about it because they feel like they’re intruding or bothering people. That lack of confidence comes back to the personal belief systems you have around selling, money, and being visible, to name a few.

[Learn more about how to bust through your blocks and activate your abundance now.]

Another piece to this puzzle of how to clearly communicate value has to do with your messaging (aka, what you speak and write). Your messaging has to be really spot on with what your ideal clients want and need. And if you’re not clear on that, you’re not going to be clear on how you’re helping people and solving their problems, which is a critical piece of any compelling offer’s structure.

Step #3: Implement an effective marketing and visibility strategy to get in front your dream clients.

People get tripped up on visibility all the time because they are afraid to market or “sell” themselves, which is intimately connected to mindset and confidence.

Or they feel overwhelmed by all of the options for how to be visible and how to market themselves and their business, so they kind of do a little bit of everything here and there, which leads to very few results.

Or they get completely overwhelmed by all of the steps that people are saying they need to do in order to be successful, which just puts them in a state of business paralysis where they don’t do anything or they spend way too much time trying to learn it all before they actually make an offer.

All of these are big mistakes that are too easy to make.

An effective marketing and visibility strategy

  • Includes two to four proven visibility activities you’re excited about doing so that you’ll actually do them.

  • Should be simple enough for you to be consistent and do repeatedly with success.

  • Fit into your schedule so that you don’t fall into overwhelm, get stuck or work your way into a state of burn out.

Step #4: Take consistent, aligned action.

Now, this may seem like an obvious step, but you’d be amazed at how many people don’t take consistent, aligned action and instead fall into the unconscious habit of haphazardly putting out fires in their business or doing the things they feel they have to do based on what they read somewhere (instead of what’s a best fit for them and their business).

For example, if you’ve made your marketing and visibility strategy so complicated that you can’t consistently take action on it, it’s going to be ineffective for creating the kind of money that you desire. Taking consistent, aligned action (and this is where I’m going to get a little spiritual) means tapping into your intuition, your higher self, and your inner wisdom, about what that next right step is for you. When you do this, you’ll become aware of ways for you to get clients, make money and market your business in ways that you never imagined and which feel great to you.

So, my question to you is this:

When you really tune in, what is the right next step for you that will help you get more clients right now or grow your business the most? It’s likely the thing you’ve been resisting and scares you a little bit. It might be calling somebody up, doing Facebook livestreams, adding much-needed system and organization to your business or posting on social media about your business opportunity or product. When you have a feeling that you need to do it and you’re scared to do it, that’s a big clue about what the next right aligned action for you is.

Step #5: Magnify your results!

When you do steps one through four, you’ll have set a strong foundation on which to continue to grow your business and income. The final step is create an environment around you that helps you magnify your desired results. This includes surrounding yourself with a supportive, like-minded community, as well as upgrading your mindset and expanding your ability to receive more clients and money.

“Create the environment around you that helps you magnify your desired results.”

To help you determine what areas you may want to work on in order to clear the path for more clients and money to flow in with ease, ask yourself these questions:

  • Are your friends and family supportive of your dreams, ambitions and who you are? Or do you find yourself not telling them about your business or ideas because you’re afraid of their reactions?

  • Who are the people you spend the most time with or hang out with? What are they like? What kind of things to they talk about? Do they blame others for their hardships, bad-mouth people or talk poorly about themselves? Or do they mostly speak positively about themselves and others?

  • In what areas of your life or business have you been feeling frustrated, stuck and/or like nothing seems to go right no matter what you try? Why do you think that is? (Here’s a free assessment to give you more insight and clarity on this.)

  • Do you consistently engage in practices and habits that grow your skillset, expand your ability to receive and handle money and keep you focused on where you’re going? If not, why not? And, what would it look like if you did?

Comment + Share!

I’d love to hear what you discovered about yourself and/or your business! Please share in the comments below.

And, I love giving value and helping others to create big breakthroughs. If you liked this article, please share it with your friends and followers so you they can have their own big breakthroughs, too. Thank you!

 Ready to finally clear the path to your Divine Abundance? 


Welcome! I'm Christine Parma. I help heart-centered go-getters build wildly successful, purpose-led businesses and joyful, fulfilling lives by combining smart, practical strategies with powerful mindset and spiritual principles. Step by step I guide you through making the changes you need to go from overwhelmed, confused or just getting by to living an authentic, soul-aligned and rich life in every way. Learn more about the amazing results we can create together.

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Effective communication on the internet depends on a number of different factors. It’s arguably one of the most important steps to getting your business ideas across to your audience. Whether you’re a solopreneur, a small business or a startup that’s failing to garner a loyal audience, we’ve put together some ideas on how you can effectively communicate with your audience over the internet. This will help your brand grow, it will draw in more qualified leads and it will ultimately improve your image.

Engage Your Customers

If you’re not doing your part to engage with your customers, then you’re not effectively communicating with them. Social media websites like Facebook and Twitter, when used effectively, can raise your brand awareness and bring new customers in the door. But don’t just use those platforms to only showcase your new products or services or make it all about you. Leverage your efforts by getting to know your ideal customers’ buying criteria so you can sell more by genuinely providing the solutions they want and need.

And, most of all, be responsive! If you’re wearing all the hats in your business, simply getting back to people can fall through the cracks, but if people tag you, ask you for support or submit a question to you, these are your hottest prospects! Show that you care by responding to them and you’ll be on your way to having a lifelong fan.

“Effective, compelling communication is the key to personal, business and career success.”
Have Multiple Points of Engagement

Just being on one social media may or may not be enough to get you in front of your ideal customers, unless you’re dedicated to totally slaying it on that platform. You want to look at all the options - Twitter, Instagram, Facebook and LinkedIn, among the most popular - and determine on which ones your audience is most active. Not everyone uses Twitter and not everyone uses Facebook. Different audiences will use different social media platforms and focusing your efforts on the one to three best platforms for you will ensure you get maximum visibility with your ideal clients, while you avoid overloading and overwhelming yourself by trying to be on more social media platforms than you can effectively handle (at least until you outsource or hire someone to help you with your social media presence).

Leverage the Power of Customer Insight

Whether it’s relying on analytics to see when your audience is most active or relying on a third party to help you grow your exposure, it’s important to get some marketing help whenever possible to ensure that you’re focusing your efforts in the right place. How you communicate with your audience should rely heavily on their behavior and patterns, so make sure you’re doing everything you can to learn about how they act on social media, how they use the internet and how they engage with your company or brand.

If you don’t know these things about your audience, you can waste a lot of time, money and effort putting out great content that no one responds to. Knowing your ideal customer, what drives their buying decisions and how they like to be engaged can make the difference between mega-sales and hearing crickets. This is especially important if you’re launching a new product, program or service or changing target markets. Investing in some up-front research and monitoring real-time feedback can be what makes the critical difference to your launch success.

“To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.”
Connect through Good Content and a Compelling Story

One of the most underrated ways to communicate with your audience is to create good content that they can engage with. For instance, if you’re a business that focuses on helping entrepreneurs set up their back-end tech systems, websites or online tools, then creating blog posts or video tutorials can go a long way in helping you engage your audience. Or, if you sell a physical product, create content that allows your potential and current customers to discuss the products and leave reviews. You can talk about how your product fills your customers’ needs or desires, the outstanding qualities of your product and/or the story behind it. (Side note: It’s been shown that people will pay much more for a product that has a compelling story behind it.) And, you might even receive some honest suggestions on how you could improve them or make them suit the customers better.

“Content is the atomic particle of all digital marketing.”

Struggling to make sales? Create offers and copy that convert.

As you can see, effective communication and authentic engagement are critical to selling more, creating raving fans of your brand and gaining valuable insight into what your customers really want. And, as I’m fond of telling my kids, the best way to really get to know someone is to interact with them. For online entrepreneurs and any business that really wants to grow, this is key.

So, how are you engaging and interacting with your ideal customers? What strategies have been most effective for you? Where are you still struggling with engagement or effective communication?

I’d love to hear about it in the comments!


I help heart-centered go-getters build wildly successful, purpose-led businesses and joyful, fulfilling lives by combining smart, practical strategies with powerful mindset and spiritual principles. Step by step I guide you through making the changes you need to go from overwhelmed, confused or just getting by to living an authentic, soul-aligned and rich life in every way. Learn more about what we can do together.

People not buying what you're offering? You need the right words to communicate why clients should work with you (and why you're totally worth it!). Nail down exactly WHAT to offer and HOW to communicate it so you attract and book more of your ideal clients... even at higher rates. Find Out More

Learn the uncomplicated Facebook marketing strategies I use to find and book new clients at over $4000 each... without spending a dime on ads! Click Here

Are you committed to creating an abundance of love, money, meaning and freedom in your life? Let’s clear the path to what you want and align you with it at a soul level NOW. Learn More

You’re passionately dedicated to doing work that sets your heart on fire, supports the kind of life you want to have and makes a big difference beyond the dollars it puts in your bank account. But, you're drowning in DIY how-to information and struggling to make progress. It's time to stop spinning your wheels and get your work out into the world! Click Here

Stop running yourself ragged to earn way less than you deserve by serving private clients at low fees. It's time to package up your brilliance into your own signature system that gets clients get amazing results so you can charge more - and get it - with integrity and ease. Click Here to Profit Now!

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It was 2006 and I was totally miserable. I was working as a Certified Financial Planner at a big financial services firm, and although I loved working with my clients and helping them to understand how to best save and invest to reach their financial goals, I couldn’t stomach the environment. If you think back to the crash that started in March 2007, I’m sure you can imagine the shenanigans I saw going on behind the scenes in the financial world.

Although I wanted out, what kept me from leaving for a long time was that I was making good money. In fact, I was making the most I’d ever made. But I was letting fear keep me stuck in a job I hated, plain and simple. What I didn’t realize at the time was that by staying in that stomach-churning environment that had me white-knuckling through each day, I was keeping myself from earning even more money doing something I actually loved (which came shortly after I quit).

Right now if you’re not really earning the money that you wish you were earning or you feel stuck doing work that makes you want to poke your eyes out, I totally get where you are. There’s something really awful about not being in the place that you want to be, and the amount of money you’re earning (or not) is a huge part of that. We all have dreams and ideas and big desires we want to see happen, and, unsurprisingly, a lot of them involve money because in our society, money represents freedom… and who doesn’t want more of that?

So, of course, when you’re not in the financial position that you want to be in, you may feel unsettled. You may even feel as if you’re not living up to your potential. It can make you feel stuck and unhappy. But the great news is that you can change your situation more easily than you may think and it all starts with taking a look at what’s getting in your way.


Maybe the reason is time? Do you feel as if you just don’t have the time to earn more? Whether it’s that you’re a mompreneur juggling carpools, kids and school holidays, you’re trying to launch your entrepreneurial business as a side-hustle to a full-time joy, or you simply don’t have the time to put into yourself and your growth to get a promotion at work, a lack of time is the number one reason most people give for not launching a new product, succeeding in business or reaching their goals.

The truth is that people make time for what’s most important to them… and how you’re spending your time will tell you what you feel is most important to you right now. (Side note: this also applies to how people spend their money.) So if earning more money is truly important to you, then you’ll make the time to do it. “Easier said than done, Christine,” I hear you saying. Look, I know if you’re reading this blog, it’s not likely that you’re spending your time watching three hours of TV in the evenings. You’ve already got way too much on your plate to do that and you’re probably searching for a way to find more time and conquer your overwhelming to-do list.

Here’s a simple formula to get you started:

  1. Get clear on your priorities. What’s truly important to you? Schedule those things into your calendar first.

  2. Look at where else you have time commitments. Where do those rank in importance? What can you let go of or hand off to someone else in order to find more time for your true priorities?

  3. Go easy on yourself. While it’s awesome to have big dreams and goals, sometimes we can become prisoners of our own ambitions and instead of being more fulfilled, we end up a hot mess of stress and self-neglect.

Start with these and I’m confident you’ll be surprised at how much time you suddenly “magically” have to focus on bettering your financial situation.

“People spend their time according to their priorities. So, what are your true priorities?”

Sometimes a lack of know-how is indeed what’s holding someone back, but with billions of articles, courses and tutorials at your fingertips, this is hardly an excuse for anyone who has access to the internet. When it comes to growing your income, particularly if you’re an entrepreneur, it’s not lack of knowledge that’s standing in your way… rather, it’s implementing that knowledge in a way that leads to more money in your pocket.

When I first started my business, I went crazy with taking course after course, investing in programs and reading blog posts until I felt my eyeballs were going to fall out. Even though I got a lot of value from doing these things and grew my skillset immensely, I never felt like I knew enough… and if I didn’t know enough, then I’d fail. I’m a huge advocate of continuing to invest in yourself in various ways throughout your life because that’s what’s led to my biggest leaps forward, but when it stems from a lack of self-confidence or fear of failure, you’ll never feel like you know enough.

So how can you tell if you’re truly lacking know-how or a certain skill and that’s what’s keeping you from earning more, or if it’s really fear getting in your way? Ask yourself these questions:

  • Given my big dreams and goals, do I personally need to learn something new right now in order to earn more? If the answer is yes, then specifically identify what that next step or piece is, create a plan of action and then do it.

  • If you have the intuition that it’s really fear that’s holding you back because you’ve already taken a gazillion courses or you’re well established in your field, what are the fears and what are they about? What are the consequences (as evidenced in your life) of continuing to let those fears get in the way? When you list out what fear is costing you, you’ll probably be far more motivated to find a way to quickly move past what’s holding you back from greater abundance.


Once you’ve moved past the first two hurdles, you may feel as if you just don’t have the resources to do it. If you’re looking at entrepreneurship as a way to bounce back from losing a job, you may be rather short on cash to invest in a new startup or the manpower to make it happen. Or maybe you launched your solopreneur gig awhile ago and have just been making ends meet.

One of the biggest mistakes entrepreneurs make is feeling like they need tons of fancy or complicated tech to make money, when that couldn’t be farther from the truth. The truth is that you probably don’t need a lot of capital to start you’re business (unless you’re some fancy high-tech startup) and you can use a multitude of free methods to get clients or sell your product. Inside my Passion, Launch, Profits! program, I show service-based entrepreneurs, like coaches, creatives and consultants, how to use highly-effective marketing and visibility strategies that don’t cost a dime and some simple, affordable online tools to sell more and even land high-dollar clients. Because what matters most isn’t how much money you pour into your business, or what tools you’re using, or even if you have the best looking website. What matters is that you get in front of your potential clients consistently, genuinely connect with them and offer a solution they want or need in a way they find virtually irresistible.

But if you’re really convinced you need more cash to get started, what’s a resource-strapped go-getter to do?

  1. Make a list of all the resources you really need. Look at areas like time, money, people, and knowledge.

  2. Next, think about who you already know or who you could approach who could potentially help you or point you in the right direction? This is where past networking efforts really pay off.

  3. Or, given your business or idea, is crowdfunding a viable option? Launching your dream into reality with the help of hundreds or thousands of people is becoming more and more popular, but be sure to read up on the pros and cons involved with using something like a Kickstarter campaign to fund your project.

Struggling to make sales? Create offers and copy that convert.


This can be the hardest one to swallow. More often than we’d care to admit, it’s not someone “out there” who’s keeping us from being successful, earning more money or living our dreams… it’s ourselves. I speak from experience here. I felt like I was drifting through life for years without any real direction. You may be feeling that way, too. It could be that what’s keeping you from earning more isn’t time, knowledge or resources, but something far more personal that looks like not knowing what gifts you’re meant to share with the world or a deep-seated fear of failing that stems from childhood.

No one gets through this life without going through at least a few experiences that mess with your head and your heart. And those experiences and the resulting beliefs and ways of being can really cause you to get in your own way. That can show up in all kinds of ways, such as self-doubt, procrastinating about taking the necessary steps to improve your situation or prioritizing the wrong things. Ultimately, your success or failure comes down to you taking full responsibility for yourself, your decisions and the resulting outcomes in your life.

This is where tuning into your inner guidance, becoming incredibly self-aware, or even taking a more spiritual approach by accessing your soul records can give you insight into what needs to change. But, the cool thing is that you are in control through the decisions you make from here on out. You get to decide how long you allow past experiences, unsupportive ways of being or your fears to get in the way of what you want to create for yourself.

Because if you really do want to move forward and make the kind of money you want, you have to allow yourself to believe you can, change what you need to and then consistently put yourself out there in all your unique awesomeness. That’s when you’ll start to see the money you want roll in.

“Ultimately, success comes back to taking full responsibility for yourself, your decisions and the resulting outcomes in your life.”

I help heart-centered go-getters build wildly successful, purpose-led businesses and joyful, fulfilling lives by combining smart, practical strategies with powerful mindset and spiritual principles. Step by step I guide you through making the changes you need to go from overwhelmed, confused or just getting by to living an authentic, soul-aligned and rich life in every way. Learn more about what we can do together.

People not buying what you're offering? You need the right words to communicate why clients should work with you (and why you're totally worth it!). Nail down exactly WHAT to offer and HOW to communicate it so you attract and book more of your ideal clients... even at higher rates. Find Out More

Learn the uncomplicated Facebook marketing strategies I use to find and book new clients at over $4000 each... without spending a dime on ads! Click Here

Are you committed to creating an abundance of love, money, meaning and freedom in your life? Let’s clear the path to what you want and align you with it at a soul level NOW. Learn More

You’re passionately dedicated to doing work that sets your heart on fire, supports the kind of life you want to have and makes a big difference beyond the dollars it puts in your bank account. But, you're drowning in DIY how-to information and struggling to make progress. It's time to stop spinning your wheels and get your work out into the world! Click Here

Stop running yourself..

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When you’re in debt or struggling with money, it can nearly consume you. Your money struggles can become what you think about morning, noon and night. And while you need to be financially responsible by dealing with the negative situation you may be in, if you want to break free from a tough financial situation, you can’t let it trap your focus to the point you aren’t able to focus on building prosperity.

Far too many people are so focused on reducing their debt and trying to save money that they give little positive attention to increasing their financial abundance, and, thus, the downward spiral continues. Let’s look at how to shift your focus fast and finally turn things around so you can have the kind of financial abundance you desire and deserve!

You’ll have probably heard the concept of “where attention flows energy goes”, meaning, whatever you focus on, you attract more of this into your life.  And this is where so many people make a big mistake when it comes to attracting more abundance in their life. They are so focused on the feeling of being trapped in their financial situation that their energy is too depleted to focus on taking the action required to remedy this situation.

In some ways, this could be likened to someone looking down at the floor rather than up the stars; it’s very easy to focus on the “woe” in life rather than the possibility to make your situation better, and this is particularly true when it comes to financial matters.

Be Financially Responsible

Many years ago, I made some really dumb financial decisions in the wake of a traumatic personal loss. Like REALLY bad decisions. So bad, in fact, that a few years later I found myself in deep financial doo-doo. I tried everything I could think of to fix it, but it was a problem so big and a hole so deep that I was considering bankruptcy as a last resort. Believe me when I say I did all the research and looked at how long bankruptcy stays on your credit report because I was so worried that taking that road would mean financial disaster for the rest of my life. As it turns out, I didn’t have to file bankruptcy, but it wouldn’t have been the end of the world, either, if I’d had to go that route.

Most important to note here is that you can be financially responsible by taking the practical steps you need to without letting your money problems ruin your life. That’s what I was determined to avoid. How I ended up avoiding bankruptcy, keeping my stellar credit score, paying off all my debt and going on to have earn the most money I ever had the following two years has everything to do with where I decided to place my focus, which was on the people and things that would uplift, empower and support me to create a better future for myself.

Focus On What You Want Not On What You Don’t Want

This article therefore challenges you to shift your focus when it comes to your finances under the paradigm of what we focus on, we tend to attract, and therefore it’s important to focus on what we want in financial terms rather than on what we don’t want. You may not have full control over your financial situation, and certainly, you can’t control the actions of other people or organizations, but you always have control of what to focus on - so start shifting your focus to that of building prosperity.

“So many people are so focused on reducing their debt, that they give far to little attention to thinking and being in ways that will increase their financial abundance.”

Have you ever noticed how some people will spend hours upon hours searching for cost saving coupons in order to save a few cents at the grocery store?  Of course, there’s nothing wrong with cost-saving strategies, but sometimes this can create such tunnel vision that the focus becomes too much on saving money (i.e. lack on the basis they don’t have “enough”) rather than focusing on creating and taking advantage of opportunities for making money.

Attitude is everything, as many personal development gurus will tell you.  The mind is an incredibly powerful tool that wealthy people spend time conditioning in order to bring about the financial abundance they seek.  After all, the millionaire mindset, is something that can be taught and adopted. Indeed, often, it’s a case of unlearning what you were taught previously and shifting to something much more empowering.

“The mind is an incredibly powerful tool that wealthy people spend time conditioning in order to bring about the financial abundance they seek.”
Take Action and Achieve Your Goals

In summary, you need to shift your focus to what you do want, rather than on what you don’t want and this will empower and inspire you to take the action required to achieve your goals.


I help heart-centered go-getters build wildly successful, purpose-led businesses and joyful, fulfilling lives by combining smart, practical strategies with powerful mindset and spiritual principles. Step by step I guide you through making the changes you need to go from overwhelmed, confused or just getting by to living an authentic, soul-aligned and rich life in every way. Learn more about what we can do together.

People not buying what you're offering? You need the right words to communicate why clients should work with you (and why you're totally worth it!). Nail down exactly WHAT to offer and HOW to communicate it so you attract and book more of your ideal clients... even at higher rates. Find Out More

Learn the uncomplicated Facebook marketing strategies I use to find and book new clients at over $4000 each... without spending a dime on ads! Click Here

Are you committed to creating an abundance of love, money, meaning and freedom in your life? Let’s clear the path to what you want and align you with it at a soul level NOW. Learn More

You’re passionately dedicated to doing work that sets your heart on fire, supports the kind of life you want to have and makes a big difference beyond the dollars it puts in your bank account. But, you're drowning in DIY how-to information and struggling to make progress. It's time to stop spinning your wheels and get your work out into the world! Click Here

Stop running yourself ragged to earn way less than you deserve by serving private clients at low fees. It's time to package up your brilliance into your own signature system that gets clients get amazing results so you can charge more - and get it - with integrity and ease. Click Here to Profit Now!

More on the blog...

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