Why Blogging is
still the best way to organically grow your business
Chris Michael Harris, Executive Producer
Avoiding shiny object syndrome is one of the hardest things to do in today’s business world but blogging, as unsexy as it sounds, is STILL your best chance to stand out and drive real traffic to grow your list and business.
But I get it…
I LOVE thinking there might be some NEW hack or “Ninja Strategy” that just unlocks the growth.
Let me be clear, those are largely just as real as Big Foot or the Virgin Mary burnt toast people claim to see.
And that’s not me being a hater.
I have the Analytics to back it up.
Typically, less than 1% of my site traffic comes from Instagram.
But Instagram is where EVERYBODY has to be to build a brand now, right?
It helps…but no.
And even the people that “make it” in that space or reach influencer status aren’t pulling nearly as much revenue as they could.
I recently heard of a Fitness Expert that has a following of 250,000 on Instagram.
She’s making about $10,000/month.
For most, that would go a long way.
But damn, for 250,000 followers?
I’ve made 7 Figures multiple times over with a fraction of that audience.
And that’s not a humble brag, I’m just trying to disrupt the programming you’ve been force fed.
I’m not here to boo boo on Social.
I actually think it’s really powerful to build and NURTURE an audience (notice the key word there: Nurture)
There’s also some really cool stuff we’re doing with Facebook Ads by training our Pixel to optimize in ways that were previously not thought possible…
More on that in an upcoming installment (Pssst…so make sure to subscribe to my list for updates on that. You can do that by grabbing my free resource below)
We’ve 5X’d our revenues in the last 8 months at the time I’m writing using this Facebook Ad Strategy.
So to say it’s highly effective would obviously be an understatement.
But even that was as the after result of ONE thing and one thing only.
We were optimized for SEARCH (aka your best friend).
OWN your own traffic with search instead of borrowing it…
Photograph by PromoMix LTD. from Pexels
Because when you OWN your own traffic, you call the shots.
They reason our ads were so qualified was because every person that hit our site was qualifying our avatar.
When we plug in a lookalike audience to customers & traffic it’s literally like cheating.
It goes out and finds people to sell for you…
Like a roaming sales person that travels the globe and appears on people’s screens like a sales magician.
And a highly optimized ad can convert sales at less than $10/conversion.
Pretty dope, right?
You can also retarget folks that hit your site to warm them up if they didn’t become a customer.
That’s like having the Walmart Rep come to your house because you walked out of the store without making a purchase.
So that’s how and when it gets fun.
It’s also what happens when you’re driving tens of thousands of people to your site every month.
And the most tried and true way to do that is what you’re reading here right now.
MY BLOGGGGG (such a gross word, right?).
Totally unsexy, seemingly SO 2005 and what mom’s do to talk about their skin care stuff, right?
How many “articles” do you read in a day?
Either via Google Search, Facebook, Twitter, etc.
My guess is quite a lot, as it is for me.
That article, even if it was published by a major news outlet is a…guess what?
It is, by the definition of what a blog actually is.
But, in my opinion, the word blog has this “blah” reputation because of what we perceive a blog to be.
So, in the rest of this article (notice I didn’t say blog), I’m going to teach you how to use your blog to start driving measurable results in your business and what those results should look like.
“YOUR BLOG IS LIKE A ROAMING SALES PERSON THAT APPEARS ON PEOPLE’S SCREENS ALL OVER THE WORLD”
First, I recommend you have a basic idea of what your audience wants to learn about.
Most people just write to sell, I want you to write to TEACH…
So, what does your audience need to learn that you are uniquely qualified to teach?
For example: I just told you about our Facebook Ad Strategy (HIGH level) and why it ties into our blog.
I know you are here right now because you’re trying to figure out how to grow your business.
And if that’s not you, my site just qualified that without wasting either of our time…plus you learned a little something.
But when you lead with value (key word) and educate people on something, you are building a relationship.
If you do a really good job, as I hope I’m doing right now, you’re going to want to hear more of what I have to say.
So, you may subscribe to my list when you get to the end of this PLUS you’ll also likely listen to today’s podcast episode with my friend, Jessica Camerata.
She’s built an incredible business around a blog in the fashion industry and it’s furthering the value you’re reading here.
Let’s say you listen to my show a little bit and, next thing you know, you’re a SUPERFAN of my work.
You go follow me on Social, you subscribe to my show and it’s likely you’re going to see SOMETHING that interests you enough to join my email list (assuming you don’t already do it today).
This whole online charade is like dating.
So notice the steps people usually go through.
People discover you, they like the first date (your post), so you want to give them a chance to go on a second date.
If you show NO value to them and you’re just trying to sell your stuff…
It’s like showing up and just listening to someone talk about how great they are the entire time.
Probably not interested in a follow up date, right?
But if you provide enough intrigue to them and provide an ask (a Freebie resource or email opt-in) for the second date, you’re more likely to get it.
The second “date” is like them following your content, listening to your podcast, reading your emails, etc.
And people may “date” you for a while before they’re ready to get committed.
Eventually, a good bulk of these people will want to buy your product or services!
Hooray, you’re now married (metaphorically speaking).
Interacting with customers online is like dating, you can’t jump right into the saddle.
what will the world look like for future entrepreurs?
Chris Michael Harris, Executive Producer
Maybe the future isn’t about the next great toys we can build. Maybe it’s about enhancing the human interface to achieve more, do more, and be more in the world.
I love exploring the future.
And I love to think about what’s in store for the generations to come.
As a child, I was one of those kids that watched the Jetson’s and imagined a world that we lived in that would be just like that.
Dropping your kids off in your flying car…
Having a robot around the house that does work for you like taking out the dog and the trash.
A city in the sky…
Bound by no limitations.
Where innovation and technology were at the epicenter of our being.
And I’m not saying that’s NOT our world now.
In fact, for many, it has already arrived.
For men like Adeo Ressi, longtime Silicon Valley Founder (of multiple ventures) and Founder/CEO of Founder Institute, an Idea Stage Accelerator Program, that world is very much already at his front door.
But what fascinated me most about this intriguing conversation was not the business chatter, of which could have gone on for hours, but rather the deep dialogue about mankind.
As many of you know by now with my own story, my entrepreneurial dreams came to a crashing halt with my health crisis.
What if the future of the startup world first starts with us…?
Photograph by rawpixel.com from Pexels
I had built a multi-million startup with no funding, no fancy incubator or accelerator programs, no mentors, nada…
And within months of my diagnosis, it was all gone.
It was work that even Thanos from the MCU (Marvel Cinematic Universe) would have been proud of.
Steve Jobs died at the age of just 56.
Can you imagine what two or three more decades of Steve Jobs would have meant for the world.
One could argue he was just getting started.
And there’s a very real part of me that sees the same happening to Elon Musk, literally as we speak.
News of heavy drinking and sleep pills don’t quiet that speculation.
We are living in an old model.
We are operating in the past while trying to build tomorrow.
Because in order to DO more, we must first BE more.
But what the hell does that even mean?
I’m sure you’re all expecting a work smarter, not harder, manifesto…
But I assure you that’s not my battle cry.
Because there’s a world in which we get an OS upgrade to remove the bugs.
One where we’re not trying to save AI on a floppy disk.
“Because in order to do more, we must first be more”
When was the last time you were just fully in tune and aware of who you are & what you wanted in the world?
No uncertainty, no questioning, no fear, no stress…
You just had a calming peace, drowned out all the noise and could just BE in that moment?
Because that kind of stillness brings clarity.
And, as my amazing wife always says, clarity unfolds, it doesn’t strike.
Meaning, most of us are running around trying to will our way to clarity.
Instead of being calculated to allow clarity to manifest itself.
And this is critical.
Because too many young people are just throwing themselves at every thing or opportunity that comes their way.
That’s what I did.
I felt I had to leap at everything that was going to move my company forward.
Red eye here…
Issue to fix there?
I’ll hop on the phone or in my car to be there.
“No” is a four letter word to a young entrepreneur…
And it should be your default response.
To further accentuate that problem, we’ve become so Digitally Dependant that it’s almost impossible to see anyone NOT on their phones.
Recent research has shown the average adult now looks at their phone every 6.5 minutes!
That is bloody madness.
What’s even more terrifying is the studies they’ve done on how that sort of behavior is literally rewiring our brains so that we lack the ability to connect with the real world around us.
When it’s what’s around us that holds nearly all the answers to our next great achievements.
Our Digital Advancements are kiling what it means to be human
Lilian Garcia, Former WWE In-Ring Commentator + Award Winning Recording Artist & Host of Chasing Glory Podcast, joins me on the show to talk about alignment & purpose as an entrepreneur and how much more important that is over money.