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Chatamo by Henry Charatan - 10h ago

We’ve all been there…

You need an instant answer to a query but you just can’t get it. It’s not the best feeling – a moment of acceptance, the realisation that you will have to start looking for another service, or that you’ll have to wait for an undetermined period of time (perhaps days) before your question will be answered.

This very feeling, is the motivation for the inventions of the instantaneous customer services like live chats and chatbots. You may not have even realised it but you are probably familiar with these tools and most likely have used them a handful of times. They are embedded plug-in that appear on websites in the form of a social media-like messaging pop-up.

They can be found in the corners of browsers and they traditionally look something like this until they’ve been clicked on:

So if they look the same and provide the same function… how do they differ?

Live Chat Tools

When you use a live chat channel, it means that you are talking to an actual human agent. They typically exist on embedded chat pop-ups that you see on websites, but they can also be found on a business’ social media (e.g there are instance where customers talk to agents via facebook messenger, Skype etc…).

Its a simple process: you ask them questions on a pop-up or messenger channel and if you are fortunate then there will be someone sitting at a desk on the other end that will answer your questions instantly. In many cases, however, there is no one ready at the other end, such is the limits of staff availability from 9 to 5. In that case, a good live chat system will ask you for your email address so that they can reply to you at the next possible time.

Chatbots

A chatbot is software that automates and simulates a conversation with humans, typically over messaging apps or as an embedded feature on a company’s website.

What that means in plain English: if you use a messaging app like WhatsApp or Facebook Messenger to message your friends, you can also add ‘artificial’ contacts that you can chat with. These contacts aren’t human, they’re computers (or ‘bots’) and they let you have a chat with them about the company or product they represent.

Why do chatbots have the Advantage? 

No Human Supervision

Chatbots allow businesses to automate elements of their marketing, sales and support. Most service-based businesses employ sales and support people to look after their customers and answer customer questions. Chatbots can steer customers towards what they’re looking for.

No More “Out of Hours”

Chabots handle customer enquiries 24/7 completely free of human intervention. Meaning that your business being contacted out of hours is no longer a concern. This can be crucial because it can save your employees countless hours on phones or computers answering questions and queries. This time can be reinvested into tasks that require a human touch.

Integrate-able 

If you are worried that a chatbot won’t be able to deal with the more complex customer enquiries, then you can integrate it with live chat. How this works is that a member of your team will be notified when a query cannot be answered by the chatbot alone, so that they can step in and finish the conversation off.

Better Engagement

Furthermore bots can handle monotonous, repetitive tasks and never complain. A recent study shows that 80% of customer’s queries have been resolved by Chatbots without human supervision. Another study shows that the average human attention span fell from 12 seconds in 2000, to 8 seconds in 2017. So instantly engaging with your customers around the clock is crucial now more than ever.

Multi-Lingual

International customer base? No problem. Your Chatbot provider should be offering you multiple languages (Chatamo offers 104). Meaning your bots can speak to customers all around the world, all at the same time.

Better Data

Chatbots enable businesses to better understand their customers with real-time insights from the valuable data they collate.

Customise Your Forms

Transforming your business’ impersonal forms into informative conversations (in the form of a chat bot) is a great way to streamline your customer experience.

This is an easily implementable strategy that allows you to learn key information about your prospective customers via automated messaging on social medias. A user simply messages the bot to get the conversation started and instead of filling in a tedious webform, they answer the chatbot’s questions.

These awesome features are unique to Chatbots. So for us, we think the chatbot technology has the edge over live chat.

But, before investing in one it is important to do some due diligence. There are loads of impressive chatbots in the market at the moment, that offer a wide range of functions but there are an equal number of less useful chatbots out there too.

So before you choose one, think to yourself. What sort of customers do I have? What sort of messaging channels do they use? What languages do they speak? What sort of queries do they need answered?
And pick a chatbot provider that has the functionality to deal with all of these factors optimally.

And the next time you go to use a chat tool on a website see if you can workout wether you are talking to a human or a chatbot? If it’s a smart chatbot it might take you a while to figure it out!

The post Live Chat Vs. Chatbots appeared first on Chatamo.

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Chatamo by Henry Charatan - 1M ago

Chatamo Newsletter for Q1 2019

It is with great pleasure we send you our latest Chatamo user update. We are encouraged by the overall progress through the last quarter and enclose further details here.

Key highlights include:

  • Healthy commercial growth
  • Continued development drive
  • Additions to the development team 

What is Chatamo?

We are a business that uses machine learning and natural language processing to provide automated dialogue and artificially intelligent conversational software. The main offering of Chatamo is a software-as-a-service [SaaS] that enables a simple and scale-able way for businesses to launch chat-bots to automate commonplace customer interactions.

Chatamo operates across a wide range of emerging chat and voice channels (for example Facebook, Alexa and Snapchat) and functions in 104 languages – the only chat-bot provider that offers this range. Chatamo optimizes sales through it’s around the clock availability. Furthermore, it is able to constantly improves its performance metrics via its ability to learn from each conversation and about each individual customer. The barrier of navigating complex forms and menus to make a booking or find relevant. information on a website is completely removed. The customer instead, merely asks the questions the way they want to in natural language.

The company, its activities, and the directors are UK based.

Achievements and Commercial Progress

11 months ago, Chatamo V1 launched.

The launch was a success and in the first three weeks following the launch we saw 92 signups, and by the two-month mark we had roughly 200 SMEs already registered as clients. Since then, we have continued to grow steadly both in terms of user signups and in user conversions of their accounts to the ‘Pro Tier’.

Furthermore, Chatamo has a healthily growing sales pipeline – something that is supported through its selection in the respected Government accelerator “GovStart” by PUBLIC. Govstart will support Chatamo in navigating governmental purchasing processes and extra resources to call on such as strategy support, pricing and contacts. Furthermore, Chatamo was appointed as a G-Cloud 10 supplier to the UK Government (the most widely used public procurement framework).

Development drive [V2]

We have recently added the dashing Jan Baykara to our Engineering team (previously Head of Product Design at Common Knowledge and Gyana).

With Jan on board we have already added some nice features to Chatamo V1. Most notably, we have added yet another channel to Chatamo, the embedded chat pop-up:

  • Stick us on your website.
  • Style it to match your brand, aesthetic and tone.
  • Even comes in White Label – so you can remove all mention of Chatamo if you wish!

We are also working hard building and prototyping V2 of Chatamo that is due to roll out live in the summer.

Two features you can come to expect include:

  • Building a bot with a bot.
  • Hooking up your products.

Network

Chatamo has already established a strong and varied network of customers, that ranges from private sector firms such as RBS and the Medical Defence Union to the Police and the cabinet office.

Consumer behaviour has shifted. Over 5 billion people use messaging apps every month (more than social media) and most businesses don’t have the tools to reach them. Added to that, consumers are looking to access products and information on demand – at any time, on any channel and increasingly, in any language.

Next steps

We expect to see continued commercial growth and are particularly excited about our recent development drive and our plans to launch V2 in the Summer.

Keep an eye out for that and until then, we hope everybody has a great Spring.

The Chatamo Team

The post USER – Newsletter appeared first on Chatamo.

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The present-day world of online retail behemoths of Amazon, Argos and Asos etc undeniably leaves a small to medium sized businesses (SMEs) with a clear disadvantage when it comes to eCommerce. Despite their relative lack of exposure and customer loyalty there are, however, a number of ways that an SME can compete with the big dogs. One of these is through customer experience – something that AI chatbot perfectly facilitate. Especially when it comes to one of the deadliest challenges for any retailer: seasonal economic fluctuations.

Seasonal changes massively shift the retail market and are extra testing to an SME that relies on a much smaller customer base. The Winter break is an obvious example, with the month of December being responsible for more than 20% of sales of the year’s total retail in 2018. Then you also have the seasons of Valentine’s Day, Mother’s Day, Easter and countless other religious holidays etc each of these coming with a respective influx in demand for certain commodities and industries. Typically, during these periods or “high seasons” SME’s are strained by the temporarily higher demand. Either left understaffed or having extra leg work to do in terms of the need to recruit, hire and train temporary employees.

By using chatbots to support their customer service and sales teams SME’s can offer their customers a more responsive, sleek, easy-to-use customer experience that competes with the retail leaders, all year round.

Versatility

With chatbots, SMEs are no longer forced to hire employees to accommodate seasonal shifts in demand. Because the technology is automated, chatbots can handle any number of customer interactions and, in fact, favours a higher workload – as they improve with every interaction. With Chatbots on side, SME employees are not constrained to repetitive customers enquiries each day but instead can concert their efforts on work that requires a sentient perspective.

Consistency

SME’s often undergo periods of transition as they grow and bring on new staff whom have to be trained and consistency in customer experience suffers as a result of this.Whether it is the speed or quality of responses customers don’t necessarily always see the best side of an SME. Chatbots, however, deal with routine enquiries at a formidably consistent and accurate rate and will never vary in professionalism, accuracy or brand personality.

Feedback and Data

Another great asset that chatbots bring is there customer feedback functionalities. Customers aren’t worried about offending a chatbot, and thus give more direct and useful feedback – it’s a great way to collect honest intel from customers. Furthermore, invaluable insights can be gained through your customer’s interactions with your business: what they’re looking for, how frequently and on which channels.

Thanks to the power of AI – all companies can deliver a top quality customer experience.

The post AI FOR THE MASSES: How bots help even the customer experience playing field appeared first on Chatamo.

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Check out our new featured blog on the Enterprise Nation website.

Enterprise nation are a British accelerator that help small companies start, grow, and stay successful in business. We’re very proud to be partnered with them.

Have a look here.

The post Three ways small businesses can benefit from chatbots // **featured on Enterprise Nation appeared first on Chatamo.

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Chatamo by Henry Charatan - 2M ago
Time-a-Changing

Research suggests that by the turn of the century Artificial Intelligence [AI] could be at least as smart as a human being. Nick Bostrom ominously forecasted that “machine intelligence is the last invention that humanity will ever need to make.”

Well, Google did invent a computer that taught itself how to walk. And Facebook did apparently ‘shut down’ two chat-bots because they started communicating with each other in a new language that no one could understand. In addition, technology is constantly being applied in new and colourful ways. Sex-robots are being integrated into mainstream culture and virtual marriages are becoming more and more normalised in Japan.

The-time-they-are-a-changing indeed! When you look at it closely, it’s pretty hard to deny that AI technologies are getting exponentially more confident. But the question is how confident.

At Chatamo, we like to let our users decide the confidence of their AI.

The Confidence Setting

The Confidence setting allows Chatamo’s customers to define how often their bots will make deductive leaps whilst making conversational choices. You are deciding the sensitivity of the AI’s natural language processing.

This is extremely useful tool as for different industries and different use cases, a varying bot-confidence setting is necessary.

And here’s how you do it:

The settings you choose will change the bots behaviour:

  • If the red ‘Can’t answer’ area on the confidence bar is big the bot will find a suitable answer less frequently and you users will see the ‘Can’t answer’ response more often.
  • If the blue ‘Did you mean’ area is big the bot will provide a selection of answer for the user to choose from more frequently.
  • If the green ‘Got it’ area on the confidence bar is big then the bot may provide an answer that’s not relevant more frequently.

Our default settings are 25% for the lower setting and 50% for the upper. We’ve chosen these after a lot of testing and thought. You should consider the purpose of your bot before changing these, e.g. if the bot is giving legal advice you want it to be very accurate so the upper limit would be set quite high.

The confidence settings affect the test bot too so you can play around with them and see what results you get with different settings.

The post How Confident is AI? appeared first on Chatamo.

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Chatamo by Henry Charatan - 3M ago

Is your Chatbot GDPR compliant? Probably not.

In this article we will explore why this is the case, and then how to change it.

What’s a Chatbot

In simple terms, a chatbot is software that automates and simulates conversation with humans, typically over a messaging app or an embedded function on a website.

What that means in plain English: if you use a messaging app like WhatsApp or Facebook Messenger to message your friends, you can also add ‘artificial’ contacts that you can chat with. These contacts aren’t human, they’re computers (or ‘bots’) and they let you have a chat with them about the company or product they represent.

One of the major technological trends that chatbots have rode over the last few years has been the growth of messaging apps. Every month, more than 3 billion people use messaging apps like WhatsApp, Facebook Messenger, WeChat and Viber. A staggering feat, and something that eclipses even the behemoth Facebook’s user base.

But the rising popularity in chatbots has converged with another digital phenomenon, the introduction of the General Data Protection Regulation (GDPR) in May 2018.

And with the introduction of GDPR, you’d be right to wonder how the chatbot industry has been affected especially when you consider the countless amount of private information that is traded over messaging.

What is GDPR?

GDPR is a legal framework that sets the guidelines for the collection and procession of personal information of individuals within the European Union (EU).

GDPR’s introduction crucially means that businesses need opt-in permission from consumers to use their data, as opposed to the opt-out system that it had been up until recently. Ultimately, ensuring that all personal data will be processed consensually and lawfully, in a transparent manner. Furthermore, once the purpose of the data has been served, the data should then be instantly deleted.

Even though its introduction was way back in May 2018, it has taken some time for the new regulations to really sink in, and many businesses still openly do not adhere to it. However, with Google’s recent financial hit at the hands of GDPR its currently not only one of the most talked about topics in tech, but in the entire business world. Businesses are now held to higher, stricter standards concerning personal data, and failure to comply can result in hefty financial penalties.

So, what next? Is this a landmark moment for data protection? Does every CEO now have to be hot on GDPR? It’s still unclear, and it’s not surprising that many still don’t know how seriously to take GDPR when some reports claim that crazily well under 1% of all data breaches have been penalised since GDPR’s introduction! Here, I will explore how GDPR will affect the chatbot space.

Chatbots as a Data List

Chatbots can be used in a whole host of different ways. In our blog, we have posted time and time again about the vast menagerie of unique and nuanced ways you can use your multi-faceted chatbot. However, at Chatamo we consider that the three primary functions of our chatbots are their ability to:

  1. Increase your sales
  2. Connect with customers
  3. Better understand customers

And as you can imagine, no.3 relies on storing and breaking down large amounts of data gathered from interactions with users.

Not only this, but chatbots easily facilitate this rapid exchange of data between customers and businesses through their easy-to-use, instant-message form. Furthermore, chatbots can easily come equipped with web analytics, ours certainly does. Meaning that using a chatbot, businesses can attain a vast amount of real-time data on users and leads.

Before a chat session Some chatbots can identify user details such as location IP Address and company. Furthermore, email addresses, phone numbers, names and address are often captured data. However, this varies from channel to channel. For example, a Facebook chatbot might supply different an email whilst a What’s App chatbot would supply a phone number.

During a chat session – Once a user has actively conversed with a chatbot, some remaining customer data can be pulled. Furthermore, for the sake of the e-commerce or customer service functions, other types of information may be introduced to the chat to answer a request. Such as a telephone number, email, address, even files etc…

After a chat session – The chatbot service will ordinarily provide a section to access this data on their application or website. Quite often this data can be integrated with CRMs or similar technologies. This data would quite likely be used for sales reports and future strategies. This can mean that the user and lead related data can be extracted from the original website.

Essentially, a chatbot has the potential to collect a large variety of consumer data. And for this reason, businesses that use chatbots and businesses that provide chatbots have got to know their GDPR.

These businesses area now known as ‘controllers’. In the sense that they are natural or legal person, public authority, agency… etc that determines the purposes and means of the data.

The chatbot users that are tracked by the controllers are now classed as ‘data subject’. In short, these are the individuals who directly or indirectly identified through the data collected about them.

Importantly: From May 2018, controllers are under obligation, are less free to do what they like with this data, and must be GDPR compliant.


So what can Chatbots Providers do?

These are our top tips for providing a chatbot service that is totally GDPR compliant.

Privacy by Design – Follow the Privacy by Design approach which takes privacy into account throughout the entire engineering process. Ensuring that data protection measures are designed into the development of business processes for products and service.

Right to Erase – Adhere to Article 17 of the GDPR which provides that the data subject has the right to request erasure of personal data related to them. Data that has been sufficiently anonymised is excluded.

Consent – When users add a bot to a channel and begin the conversation, they should agree to Terms of Service which ensure that valid consent is explicitly provided for personal data collected and the purposes that data is used for.

Notice Requirements – Whilst retaining personal data for a fixed period of time is not untoward at all. It is a nice gesture of good will provide the details of your data controller and data protection officer somewhere clearly on your website.

Controlling and Processing Information – When processing personal information on behalf of another data controller – do so only in accordance with the instructions of that data controller and otherwise in accordance with the GDPR. The data controller that the data is being processed on behalf of should provide relevant information to the user about how their data is being shared.

The post Chatbots vs GDPR appeared first on Chatamo.

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Multi – Lingual

Multi-lingual customer base? No problem.

Whilst creating a bot with Chatamo, you’ll have over 104 languages to choose from. Meaning your bots can speak to customers all around the world, all at the same time.

Or you can choose to select them later from within a bot, or from the Questions & Answers builder.

Multi-Channel

Chatamo’s bots can function over 14 different channels. At the moment, business’s might favour a more classical chatbot on facebook, Skype or What’s App. Whilst we provide these, we like to look to the future too and so have introduced voice bots on digital assistants Amazon Alexa and Google Home.

Amazon

Once Amazon have put your skill live, we will change the Alexa channel status to Online and add a link to your Alexa skills page to the Alexa channel page on Chatamo.

To use your bot customers will say one of the wake words, the invocation name you provided and their question e.g. ‘Alexa ask Daily Recipe for a vegetarian starter’

With Alexa users will need to enable the skill. They can do this by clicking ‘Enable’ on your skill in the Amazon skills list or by saying ‘Alexa open’ plus your bot name, e.g. ‘Alexa open Daily Recipe’ to the Amazon Dot, Echo, Echo Show or any Alexa enabled device. By using the phrase ‘Alexa open’ they automatically enable the bot.

Apart from following links you promote on the web, social media and through email, customers can also find your bot in the full list of Alexa skills on Amazon.

Google Home

Once Google have put your action live we’ll change the Google Home channel status to online and add a link to it on the Google Home channel page.

To use your bot customers say one of the wake words, the invocation name you provided and their question e.g. ‘OK Google ask Daily Recipe for a vegetarian starter’.

Apart from following links you promote on the web, social media and through email, customers can also find your bot in the full list of Google Home actions or when using the Google Assistant as shown below.

The post Multi-Lingual, Multi-Channel: Make the most of your Bot appeared first on Chatamo.

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Chatamo by Henry Charatan - 3M ago

What are they?

In simple terms, a chatbot is software that automates conversation with humans over a messaging app.

What that means in plain English: if you use a messaging app like WhatsApp or Facebook Messenger to message your friends, you can also add ‘artificial’ contacts that you can chat with. These contacts aren’t human, they’re computers (or ‘bots’) and they let you have a chat with them about the company or product they represent. For instance, Domino’s Pizza allows you to order a pizza via a chatbot.

The four key benefits of chatbots are as follows:

  1. Chatbots allow businesses to automate elements of their marketing, sales and support.
  2. Customers can chat 24/7 and in any language. So not only would this improve customer service in terms of availability, it means customer service can be delivered on all channels at a fraction of the cost.
  3. Businesses are constantly challenged to get their voice to be heard. A quarter of all downloaded apps are abandoned after a single use. Chatbots sits within all of your customers messaging apps which they use every day – they don’t take up valuable space and don’t get deleted.
  4. Stats show that approximately 45% of end users prefer chatbots as the primary mode of communication for customer service inquiries, so it’s a win-win.

Furthermore, with the growing popularity of chatbots is thanks to one major trend happening at the moment: The growth of messaging apps. Messaging apps like WhatsApp, Facebook Messenger, WeChat and Viber are used by more than 3 billion people every month. This is staggering when you think social networks themselves like Facebook  don’t even get those numbers of users.

With their huge popularity, businesses are realising the potential of messaging apps as a major new channel for sales, customer service and marketing. As people are flocking to messaging apps in their droves, it makes sense to use these channels to interact with your customers.

3 Basic Examples of how you can use chatbots today 

There are a growing number of platforms that allow you to build and deploy a chatbot at no / low cost and with no coding experience required. With our product, Chatamo, you can deploy a bot in less than 10 minutes, all with point and click.

#1: Customer FAQ Chatbot

Any business owner will agree that time is their most valuable asset. There are ways to save time, and here’s precisely where a chatbot can help.

If you think about it, over the course of a year how many times have you answered the same question? A customer gets you on the phone, texts you, emails or asks you a question through your website. Imagine for a second if every time a question was asked on these channels and more, you could have an automated reply.

Think of it a bit like an out of office auto response but for every frequently asked question imaginable. Do you accept Visa? Do you ship internationally? Where is your office? These questions and hundreds more.

Chatbots can help you field commonly asked customer questions that you’ve answered dozens of times already. Tell the bot what to say when customer asks X, and next time the question is asked, the bot answers on your behalf.

#2: Newsletter Chatbot

If you have an email newsletter, you’ll no doubt have a love hate relationship with it. It’s a lot of work to get them out and with open rates on the average newsletter around 20% – is all the work you put into it worth it?

The problem is that we all receive too many emails, and when email overload happens, you have to get very selective about the ones you open.  Where once we’d have kicked back to read a long form email, it has to be really good to grab our attention now. The sad truth is: newsletters don’t work that well anymore.

So how can chatbots help?

Well chatbots aren’t confined to only respond when prompted. An amazing feature is that you can use a chatbot to broadcast your own newsletter directly to within your customer’s messaging channel of choice. Rather than receiving an email, they get a messaging alert.

Although the content is lighter, you can easily accommodate up to 10 different stories on a single message, and incorporate images, links and even videos. It takes minutes rather than hours, and the best bit? Chatbot messages have an incredible open rate.

Recent stats show the huge difference:

Email Open Rate                 –           20%

Email Click Rate                  –           4%

Chatbot Open Rate            –           88%

Chatbot Click Rate             –           56%

#3: Lead Generation Chatbot

Business development or generating leads is another must-do activity for most businesses. But the same goes for lead generation as it goes for newsletters: lead gen emails get ignored. I get dozens of cold outreach emails – 99% of which I ignore. The sender has built no rapport with me already, and suddenly out of nowhere wants a ’10am breakfast meeting to discuss synergies between our two companies’.

Contrast that with a company that has already given me value in some shape or form. If they were to reach out to me I’d definitely pick up the phone.

How could a chatbot help?

The best way to build an audience quickly that doesn’t entail the super saturated email channel is through messaging channels. Delivering content via a chatbot is a novelty. The majority of businesses don’t even know you can do it. We’re accustomed to opening messages from friends on messaging apps, but businesses are only now starting to catch up.

If I use Facebook Messenger as an example, how would you get people to engage with your Messenger chatbot in the first place?That’s the easy bit. You could run Facebook Ads to get people to engage with one of Facebook’s new ‘click to messenger’ ads – then once they’re on messenger you can build your audience there – all automated, in any language and 24/7.

Conclusion

I’ve covered three ways that chatbots can help your customers love you. There are many other use cases, but these are three that are relatively straight forward to get up and running with in no time at all.

The key message here is that chatbots are allowing businesses to thrive and getting a chatbot for your own company is now easier than ever. Even a simple FAQ chatbot will help lighten your load not to mention give you all sorts of insight into your customers’ behaviour.

The post 3 Ways to use your Chatbot appeared first on Chatamo.

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Humans love conversation. It’s an undeniable fact… and if the latest statistics are anything to go by, it seems that we’re taking our love of conversation digital.

Backing me up is Facebook’s Anand Arivukkarasu, who recently went on record that 64% of people would prefer a message-based interaction with a business over a phone or email based one.

Furthermore, a recent study by Facebook discovered that:

  • 63% of user’s have messaged businesses more over the last two years.
  • 61% enjoy receiving personal messages from a business.
  • 67% this trend to grow in the next couple of year.

And it makes sense, doesn’t it? Why wouldn’t consumers enjoy a less formal and more immediate experience when interfacing with a business?

And this is why Chatamo, and platforms like it, are perfectly positioned to tap into the growing demand for consumer-to-business messaging. We give businesses the tools to build multi-channel voice and chat bots that can communicate to consumers in 114 different languages making businesses, products and services alike accessible to consumers in the same way as a friend or phone contact is.

Conversational interface can be utilised in a variety of nuanced ways that will help your business. We’re keen to show you how. Here are two strategies for how these technologies help you make the most out of your business.

1. Customize Your Forms.

Transforming your business’ impersonal forms into informative conversations (in the form of a chat bot) is a great way to streamline your customer experience.

Using Chatamo, this is an easily and quickly implementable strategy that allows you to learn key information about your prospective customers via automated messaging on social medias. A user messages the bot to get the conversation started and instead of filling in a tedious webform, simply answer the bots questions.

Check out our ‘Report a Crime’ bot for the Northamptonshire Police’s:

P.S If the user trails off halfway through the conversation, a bot has the functionality to send automated reminders to the user or alerts to a member of your staff. Making following up on leads easier than ever before.

2. Make your Ads Smarter.

Imagine the scene: a business trying to attract new customers releases a limited-time offer to its social media channels. Using social media advertising (like Facebook Ads), a business expects to generate new leads via broadcasting their offers to targeted users across many channels.

However, Facebook Ads (and other social media Ads alike) usually require a user to complete several steps, like when your redirected to a landing page, or asked to fill in forms, or prove that you’re not a robot. All of this faff has to take place before a business-user connection can really occur. These extra steps alone, can cost a business countless potential leads, such is the modern-day web-user’s attention span.

This is where using a conversational service can really work to a business’s advantage. Imagine the same scene as before except this time the business has integrated natural language chat bots across its social media platforms. This where a business can be smarter with its advertising, by tailoring their ads around the Messenger channels. This means including a catchy hook like “Message us on Facebook, Whats app, Skype, Slack (you name it) to find out more”. Now, instead of users clicking on Ads, being redirected, filling in details, etc…, they simply begin chatting directly to the business on the social media channel of their choice. Giving the user a much less convoluted experience, and giving your business all the more chance of keeping their attention.

And here’s the thing… this method doesn’t simply just prevent a user’s attention from wavering, nor does it simply just open up a dialogue with a potential customer where their questions can be answered automatically night and day; but it also generates invaluable usage data about the user, about the type of questions they ask and about what they want from your business.

What have we learnt?

On both occasions, we saw how integrating conversation into your business strategies leads to:

  • An overall sleeker, interactive and engaged User Experience.
  • A more fruitful conversion rate compared to their non-conversational alternatives.
  • More usage data about customers and leads for your business.

And there’s even more good news. Integrating conversation to your business doesn’t have to be a highly technical slog that only a programmer can muster. Using our non-technical software, it’s never been easier to upgrade your business.

So, what are you waiting for? Let’s get started.

The post Conversation: The Ultimate Business Tool appeared first on Chatamo.

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