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Are you looking for new and relevant ways to grow your business?

Sometimes the best way to learn is to talk to those who’ve done it before. Kyle Rack now has a SaaS business, was the CEO of an agency, and published a brand new book called Free Trials and Tribulations, which is about how to grow and scale your business while getting punched in the mouth. Now let’s talk business.

About the Show:

The Casual Fridays Podcast is a show for marketers and businesses looking to get on the social media fast track. Each podcast is an interview format, where I get up close and personal with top brands and leading experts to talk about digital marketing, social media marketing, influencer marketing, and more. This Casual Fridays Podcast is sponsored by Tack – a tool that helps brands and businesses acquire and manage digital rights to user-generated content (UGC).

About Kyle Racki:
  • Kyle Racki is the CEO of Proposify, a product that helps thousands of companies with their sales workflow. He recently wrote and published a book, Free Trials and Tribulations: How to Build a Business While Getting Punched in the Mouth.
Key Quotes from Kyle Racki on How to Grow Your Business:
  • “It was a hairy time and a really stressful experience, so that’s when we started thinking about products we could create and becoming more of a SaaS company.”
  • “We didn’t have a niche and we didn’t have a specialty, so we were just a general web design business. As time went on, it became difficult (and I imagine extremely difficult these days) to compete with the Wixes and the Squarespaces of the world if you’re selling to small businesses. If you sell very specialized service to larger businesses that can afford to pay you more, that’s a whole other story. We just didn’t have that niche figured out.”
  • “I was way too in the weeds. I wasn’t working on the business as much as I was working in it, and so I didn’t have the experience or the skill set to think about my business as an entire machine. And it’s not my job to be a cog in the machine. My job is to finetune that machine and get the right people and the right processes in order to scale it.”
  • “It started with recognizing there was a problem.”
  • “We hired a developer just to work on only that product, which I think is very, very important if you run an agency and want to spin out a product.”
  • “It was a marathon, not a sprint.”
  • “I’ve had to continue to level up my skills, get some  coaching, and really figure out how you run a big company.”
  • “You can’t operate the same way you did when you were ten people.”
Key Takeaways on How to Grow Your Business:
  • 06:39 Kyle’s agency experience, including the challenges and stressors he faced as the CEO of a web design agency
  • 07:55 The beginning of Proposify
  • 08:57 Kyle’s experience selling his agency
  • 12:48 Strategic acquisitions as a creative way to grow and sell your business
  • 16:31 The two biggest takeaways from Kyle’s early agency days: finding a niche and focusing on finetuning the business
  • 18:00 How and why to focus on a niche for your business
  • 19:34 Launch of Proposify and starting a SaaS product
  • 22:31 Finding a business partner  with complementary skills
  • 29:43 Proposify’s growth and scaling
Items Mentioned in the Show:

Contact Kyle Racki:

Contact Tyler:

Enjoy the podcast?

The post How to Grow and Scale Your Business with Kyle Racki appeared first on Casual Fridays.

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Are you effectively using LinkedIn to discover leads and market your business?

Have you tried LinkedIn Ads?

Odds are you haven’t because you’re not sure where to start. Don’t worry; you’re not alone. Many businesses do not know how to create LinkedIn ads.

If you’re looking for new ways to target relevant audiences, grow leads and expand your digital sales presence, then you’ll want to check out this week’s podcast as we dive into all things LinkedIn Ads.

This week I’m joined by AJ Wilcox, the founder of B2Linked, and we talk about how to get started using LinkedIn ads, what you can expect to spend, what mistakes to avoid, and “ad hacks” along the way.

About the show:

The Casual Fridays Podcast is a show for marketers and businesses looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and leading experts to talk about digital marketing, social media marketing, influencer marketing, and more. The Casual Fridays Podcast is sponsored by Tack – a tool that helps brands and businesses acquire and manage digital rights to user-generated content (UGC).

About AJ Wilcox:
  • AJ Wilcox is the founder of the LinkedIn advertising agency, B2 link
  • LinkedIn Marketing Partner
Key Quotes from AJ on How To Create LinkedIn Ads:
  • “LinkedIn is the easiest network to go viral on.”
  • “(LinkedIn) has the best targeting for B2B currently available.”
  • “On the B2B side, LinkedIn wins (against) Facebook by a longshot.”
  • “Only 4-6% of people share where they work on their Facebook profile.”
  • “(LinkedIn) has a feature that no one else has … You can take a list of up to 300k companies … and only show ads to those businesses.”
  • “In an ad (on LinkedIn) I want to see: why you should pay attention (benefit), a call to action, and the title or name of the asset.”
  • “We recommend creating evergreen campaigns that represent segments of your audiences.”
  • “It can take most people a month to login to LinkedIn once or twice, so I run my ads from 27-30 days to make sure it doesn’t tire out.”
  • “Spend at whatever rate you’re comfortable spending at.”
  • “It takes about $3-5k in spend to reach statistical significance.”
Key Takeaways on How To Create LinkedIn Ads:
  • 4:01 Utilizing LinkedIn’s business card function
  • 5:16 Why LinkedIn is so powerful in the digital space
  • 6:36 Opportunities with LinkedIn ads
  • 7:50 Functionalities with LinkedIn ads
  • 8:10 Available formats for LinkedIn ads and how they should be leveraged
  • 10:02 Getting started with building LinkedIn ads
  • 10:54 Building LinkedIn ad accounts with multiple businesses
  • 11:35 Best practices for using sponsored content ads on LinkedIn
  • 13:01 Increasing click-through rate with personal business page ads on LinkedIn
  • 13:50 Logistics of building a personal business page on LinkedIn
  • 14:20 Deep dive into LinkedIn ads targeting
  • 15:50 Unique company targeting features only on LinkedIn
  • 17:26 Cost of advertising on LinkedIn
  • 19:15 Behind the scenes of video ads on LinkedIn
  • 19:51 Top tips for creating an ad on LinkedIn
  • 21:58 Leveraging video ads on LinkedIn
  • 22:56 Biggest mistakes you can make when running ads on LInkedIn
  • 26:36 Recommended budgets for small businesses using LinkedIn ads
  • 27:51 Ad “hacks” on LinkedIn
Items mentioned in the show: Enjoy the podcast?

The post LinkedIn Advertising: How To Create LinkedIn Ads That Convert appeared first on Casual Fridays.

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Would you like to learn how to write copy that stands out? I’m talking about the kind of copy that has your audience hanging on to your every word and ultimately inspires them to take action?

Copywriting is an integral part of what we do as social marketers, so it is essential to find ways to make your copy stand out and grab the attention of your audience.

On this week’s podcast, Ken Moscowitz of AdZombies.com dives into the craft of creative copywriting including why and how to write copy that stands out in the noise of the newsfeed.

About the show:

The Casual Fridays Podcast is a show for marketers and businesses looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and leading experts to talk about digital marketing, social media marketing, influencer marketing, and more. The Casual Fridays Podcast is sponsored by Tack – a tool that helps brands and businesses acquire and manage digital rights to user-generated content (UGC).

About Ken Moskowitz:
  • The best-selling author of “Jab Till It Hurts”
  • Entrepreneur behind AdZombies.com
Key Quotes from Ken on How To Write Copy That Stands Out:
  • “What can you do in a minute with the words that you use to move someone from point a to point b.”
  • When you write content, you’re writing something has a flow to it. . . With ad copy, you want to try a different approach, and that is emotional.
  • “You have to have different flavors for different people to be attracted to it.”
  • “You’re creating a story that people can then empathize with and understand to help them connect the dots with the product, the service or the offering.”
  • “Rather than ‘here’s our great offer, buy, buy, buy,’ how about you create an emotional connection first.”
  • “Don’t get stuck in the traditional. You don’t always have to go down the path that’s easiest.”
  • “Headlines are critical.”
  • “The image and the video are not meant to sell, they’re meant to grab the attention and stop the scroll. The headline is where the selling starts.”
  • “If you get to the offer too early then it feels like you’re just pushing them down the pipeline.”
  • “Ads are one thing but the organic content that we produce is the truth for what our brand is.”
  • “If you’re going to boost posts, know who your audience is.”
  • “Your copy needs to be true to the platform that you’re delivering it on…each platform has its own voice.”
  • “Creative is a variable, and everyone has a different opinion on what is good . . .test everything because you just don’t know.”
  • “Get them in the heart. If you get them there, you’re going to win it every time.”
  • “Think about what you want that customer to feel. Every purchase that a person makes is an emotional decision.”
  • “There is a chemical reaction that happens when someone makes a purchase. Why not help them connect the dots.”
  • “See what everybody else is doing and whatever they’re doing, don’t do that.”
  • “Take yourself out of the marketing headspace and put yourself in the consumer mindset.”
Key Takeaways on How To Write Copy That Stands Out:
  • 3:53 How Ken got into this business
  • 5:43 Copywriting vs. long-form writing
  • 6:58 Ice cream shop analogy
  • 8:24 Advice to get started
  • 10:25 Best practices for writing for social
  • 11:30 Samples of good headlines Gym membership shrinking”
  • 14:00 Best Practices for organic day to day copy
  • 15:27 Facebook copy vs. copy for Twitter or Instagram
  • 16:40 Anecdote on a new type of copy
  • 21:31 Putting this into practice – suggestions on the process?
  • 24:17 Tips for getting inspiration
  • 26:35 Recommendations for actually writing the copy
  • 28:40 Recommendation for voice dictation
  • 29:00 About Ken’s book, “Jab Til it Hurts”
  • 30:00 Wrap up
Items mentioned in the show: Enjoy the podcast?

The post How To Write Copy That Stands Out appeared first on Casual Fridays.

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Let’s be honest, most businesses would love a turnkey process when it comes to vetting customers and collecting key information, right?

Maybe you’re searching for new ways to create conversations and remarket to highly relevant, prospective customers?

Here is the reality, chances are your audience is already on Facebook. Now the question is, how do we meet them where they are and take them to where we want them to be? This week on the podcast, I sit down with Agency Advisor and author, Jason Swenk, and we discuss why businesses of any size should be leveraging Messenger Marketing (aka Chatbots) plus tips for quickly and conveniently collecting key information and vetting prospective customers through Chatbots.

About the show:

The Casual Fridays Podcast is a show for marketers and businesses looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and leading experts to talk about digital marketing, social media marketing, influencer marketing, and more. The Casual Fridays Podcast is sponsored by Tack – a tool that helps brands and businesses acquire and manage digital rights to user-generated content (UGC).

About Jason Swenk:
  • Coach to Advertising, Digital, Media & PR Agencies
  • Author of ‘Accelerating Your Agency’
  • The host of the Swenk Agency Master Class Podcast and SwenkToday
Key Quotes from Jason on Vetting Customers and Collecting Key Information:
  • (Speaking about Chatbots) “I could connect with people on a different level. I could physically chat with them and direct them to what they needed.”
  • “The cool thing about Messenger … is that I can go back hours or even days later and ring (the customers) phone and we can have a conversation.”
  • “You can send files, schedule appointments, take payment (through your Chatbot).”
  • “On Messenger, I’m getting a 99% open rate and a 70% click-through rate.”
  • “I’ll ask (the subscribers) even more questions and get their email address and get them into my CRM.”
  • “We’re tying the whole ecosystem together.”
  • “No programming knowledge is needed (to start with Chatbots), whatsoever.”
  • “Ask lots of questions. Think about the checklist of things that you need.”
  • “The two biggest mistakes that I made were that: everything was bolted on to the ‘Welcome Message’ … and I was only linking people to ‘buttons’.”
  • “I made a ton of mistakes but it still worked very, very well.”
  • “You’re having a conversation with your perfect prospect. What do you want to ask? You’re using Messenger Marketing just to get that conversation started.”
  • “You’re losing connections that will turn into revenue if you’re not doing this.”
  • “Messenger Marketing is better than automated phone calls (from hotels).”
Key Takeaways on Vetting Customers and Collecting Key Information:
  • 4:01 Jason dives deeper into his introduction to Messenger Marketing and Chatbots
  • 6:02 Tyler and Jason discuss the different tools to build Chatbots and leverage Messenger Marketing
  • 6:50 Behind the scenes of building out a Chatbot
  • 8:01 Jason discusses how to personalize your Chatbot messaging to segment audiences
  • 9:15 Reaching out to leads directly once they’re captured through your Chatbot
  • 11:35 Remarketing to Chatbot subscribers
  • 12:20 Messenger Marketing vs. Email Marketing
  • 13:25 Redirecting prospective customers to your CRM through your Chatbot
  • 14:32 Utilizing Chatbots for small businesses
  • 15:18 Tips for getting started with your Chatbot
  • 15:55 What to avoid when building your Chatbot
  • 17:10 Creating custom flows for your Chatbot
  • 17:45 Jason’s top two mistakes when creating his Chatbot
  • 20:14 Finding success with follow up sequences
  • 21:59 Benchmarking open and click-through rates
  • 23:01 How Facebook is opening its API and consolidating platforms for Messenger
  • 25:20 Leveraging Messenger Marketing for the hospitality industry
Items mentioned in the show: Enjoy the podcast?

The post Chatbots: Your Secret to Vetting Customers and Collecting Key Information appeared first on Casual Fridays.

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What is it about storytelling that captures the attention and emotions of your audience?

Would you like to know how to create compelling stories that build trust in your marketing campaigns?

Storytelling is a word we can’t escape from as marketers in social media. The concept of storytelling has not changed, but the mediums in which we tell them have. This week on the podcast, I’m joined by Founder and CEO of Guide Social, Matt Johnson, and we discuss how the power of storytelling for brands is more important than ever and how to create compelling stories that build trust with your target audience.

About the show:

The Casual Fridays Podcast is a show for marketers and businesses looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and leading experts to talk about digital marketing, social media marketing, influencer marketing, and more. The Casual Fridays Podcast is sponsored by Tack – a tool that helps brands and businesses acquire and manage digital rights to user-generated content (UGC).

About Matt Johnson:
  • Founder and CEO of Guide Social
  • Online Content Consultant
  • Served in various executive roles for New York Magazine, Men’s Health and Business Insider
Key Quotes from Matt on How to Create Compelling Stories:
  • “Brands needing to be known, liked and trusted is more important than ever now.”
  • “For the brands that are going to sustain and last, it comes down to humanizing yourself, building that trust with your target audience or customers.”
  • “Empathy is the heartbeat of the internet.”
  • “Illicit stories rather than try to actively sit down and write them.”
  • “Brands that can use emotional storytelling can charge 20-200% more for their products.”
  • “Ask those vulnerable questions that make you more relatable.”
  • “The biggest issue with all this for marketers isn’t the tools; I think it’s more the psychological leap to feel they can do something in that creative way instead of in this sort of data-driven way.”
  • “Once we can tap into the human part of us it should be pretty easy to tap into the human part of other people.”
  • “The days of 20% discounts bottom of the funnel are maybe numbered or at least won’t be as effective.”
  • “People crave transparency.”
Key Takeaways on How to Create Compelling Stories:
  • 6:13 – Matt elaborates on 2019 being “the year of the brand”
  • 9:53 – Tyler explains how building rapport and trust is done through the ability to tell stories
  • 10:47 – Why empathy drives clicks
  • 11:30 – Unpacking more humanism within storytelling as a marketer
  • 12:49 – Matt shares the first step to getting started
  • 13:43 – Matt provides a hack to acquiring emotional storytelling
  • 14:20 – Matt lists questions to ask when interviewing a client or customer:
    • Who are you?
    • Where are you from?
    • What are your biggest challenges?
    • How do you deal with work/life balance?
    • Why are you passionate about selling [product]?
    • Why did you get into this in the first place?
    • What makes your stuff different?
    • Does your family support you?
    • Was there ever a moment where you felt like this business wasn’t going to work out and you might have to do something else with your life?
  • 16:49 – Tyler recaps storytelling hacks
  • 17:26 – Matt explains how public relations and marketing are closer than ever
  • 18:30 – Tyler and Matt discuss how one video or interview can be spliced up into various forms of storytelling content
  • 20:15 – Utilizing other sources to help tell your story
  • 22:52 – Tyler shares a real-life example of how Fresh Clean Tees harnessed the power of storytelling
  • 26:20 – Tyler demonstrates how brands can charge higher prices for their products because they are doing such a great job of storytelling
  • 29:04 – Matt highly recommends blogging as a way to tell your story
  • 31:24 – Matt encourages marketers to continue to find ways to tell stories through social platforms to stay top of mind
  • 32:44 – Tyler reveals one of his hacks to help tell your story
Items mentioned in the show: Enjoy the podcast?

The post Storytelling: How to Create Compelling Stories That Built Trust appeared first on Casual Fridays.

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Do you know what it means to have courage in your business?

Are you interested in learning more about steps you can take to become a more courageous brand?

Our guest, Ryan Berman, has made the simple concept of “courage” his life’s work. Through interviewing a variety of successful businesses, he stumbled upon this idea that became the ultimate guiding passion in his career.

In this podcast episode, Berman reveals his definition of courage, discusses examples of “courage brands” and mistakes businesses may be making, and much more. If you’re interested in learning more about how the concept of courage can take your brand to the next level, then this episode is for you.

About the show:

The Casual Fridays Podcast is a show for marketers and businesses looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and leading experts to talk about digital marketing, social media marketing, influencer marketing, and more. The Casual Fridays Podcast is sponsored by Tack – a tool that helps brands and businesses acquire and manage digital rights to user-generated content (UGC).

About Ryan Berman:
  • Creator of Courage Brands
  • Founder of two creative businesses in San Diego, CA
  • Author of Return on Courage
Key Quotes from Ryan Berman about Courageous Brands:
  • 7:41 – “Once you know your ‘why’, you don’t really know ‘how’ – so what’s the ‘how’ part of it?”
  • 9:10 – “My definition of courage… Knowledge + faith + action = courage.”
  • 9:20 – “In business… you can’t wait for every bit of knowledge to be served up on a silver platter to make a call.”
  • 9:57 – “Faith and action without knowledge is reckless.”
  • 15:37 – “If you have a great product, then, of course, you can be more courageous with the marketing because you’ve got something worth selling.”
  • 16:44 – “Almost every brand we love has some level of imperfection. They embrace their freckles.”
  • 18:24 – “Don’t market the features, find your creature. Market the creature, not the features of your brand.”
  • 22:19 – “People buy off of emotion, and they justify it later with logic.”
Key Takeaways about becoming a Courageous Brand:
  • 2:40 – Tyler introduces guest Ryan Berman to the show
  • 4:10 – Ryan talks about his new book, Return on Courage
  • 5:00 – Our guest talks about his various brands, based on courage
  • 6:02 – Berman goes into detail about how “courage” became a strong idea for him in creating his brands, therefore serving as his guiding principle
  • 6:56 – The traditional definition of “courage” is discussed, in contrast to Berman’s definition
  • 8:33 – Our guests mentions some of the big name brands he has worked with and interviewed
  • 9:10 – Berman reveals his definition of courage and explains it in detail
  • 10:48 – Ryan tells us about two brands who are courageous in his eyes due to their unique stories
  • 14:59 – Tyler asks about what aspects of a business a courageous brand can have
  • 17:32 – Ryan discusses another brand which serves as an example of a courage brand
  • 20:10 – The definition of CMO is challenged when Ryan gives his perspective of how he’d change the title
  • 20:30 – Another brand example is discussed between Ryan and Tyler
  • 23:10 – Ryan goes into mistakes brands may make in the realm of courage
  • 24:43 – Our guest answers Tyler’s question about one or two simple steps listeners can take to get themselves down the right path
  • 26:20 – Ryan’s contact information is given before closing out the podcast
  • 26:43 – Berman closes out the show by talking about courage as a competitive advantage
Items mentioned in the show: Enjoy the podcast?

The post How-to be a Courageous Brand appeared first on Casual Fridays.

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Do you find yourself in a content creation grind?

Are you scrambling each week to create tons of content all because you feel like you must to be successful on social media?

What if I told you that you could reduce your content creation by 70%, yet still get significant results? Sounds pretty awesome, I know.

On today’s podcast, Tina Starkey, the National Director and Social Media Manager for American Cancer Society, shares how they reduced their content creation by 70%, yet are yielding stellar results by optimizing their creative to feed the algorithms, amplifying their content to the people who matter, and investing wisely when every dollar counts.

About the show:

The Casual Fridays Podcast is a show for marketers and businesses looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and leading experts to talk about digital marketing, social media marketing, influencer marketing, and more. The Casual Fridays Podcast is sponsored by Tack – a tool that helps brands and businesses acquire and manage digital rights to user-generated content (UGC).

About Tina Starkey:
  • Social Media National Director for American Cancer Society
  • Speaker at Social Fresh 2019
Key Quotes from Tina Starkey about Content Creation:
  • “It’s a constant evolution, the platforms are changing, the marketplace is changing, the society around us is changing so there’s nothing that is going to be set it and forget it in this space.”
  • “It’s not an assignment for someone who has another 10 things on their plate.”
  • “When a couple of people see it, that engagement comes, and when that engagement comes, we start to get that opportunity to create those authentic connections.”
  • “Real people talk to real people on our content. That’s the beauty of having the brand that we have.”
  • “Content is expensive to create.”
  • “So getting into the newsfeed is primetime, it’s the highlighted spot. It’s where we need to be and that content that goes out day in and day out is not showing up there unless we’re quite a bit more strategic.”
  • “We want more engagement, good and bad.”
  • “It’s a consistent message over time to a targeted audience… instead of a firehouse.”
  • “We’re being very thoughtful about what we’re putting in front of people rather than just filling the gaps on the calendar.”
  • “The metrics are the most difficult part to articulate because it’s again changing so quickly. We want to make sure that we’re not using some vanity metrics to make ourselves look good but that we’re feeling like we’re providing more value.”
Key Takeaways about Content Creation:
  • 2:32 Tina’s Introduction
  • 4:20 How she got into her role
  • 5:50 How her job has evolved
  • 7:00 When did ACS decide to have a social media department?
  • 8:55 The then and now of what her social media team looked like
  • 11:20 Organic reach vs. paid reach
  • 12:50 How has the change in algorithms impacted her strategy with these platforms
  • 15:20 How the psychology of how people use platforms has evolved and how the executive level still views social
  • 19:00 How much content does she create per platform and is it effective?
  • 22:34 How is her Instagram strategy different than Facebook?
  • 23:34 On finding content and particularly user-generated content (UGC)
  • 25:58 On Instagram Stories
  • 27:34 On Instagram Story ads
  • 29:00 On video & YouTube
  • 31:30 What metrics to use to measure success
Items mentioned in the show: Enjoy the podcast?

The post How-to Get Big Results and Reduce Your Content Creation by 70% appeared first on Casual Fridays.

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Are you a brand looking to reach a broader audience on Facebook?

Are you interested in learning how to leverage Facebook Live for your brand or organization?

Maybe you’re wondering what it means to “go live” on Facebook, what type of content you should be producing, or how the live platform can benefit your brand. Whether you’ve never tested the feature or you’re dabbling with incorporating it into your social media strategy, we’re sharing some of our favorite tips and tricks when using Facebook Live.

Join me with today’s guest, Tiffany Rivers, Social Media Manager for Boys & Girls Clubs of America, as she shares her best practices for Facebook Live and how to leverage this content to build your brand.

About the show:

The Casual Fridays Podcast is a show for marketers and businesses looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and leading experts to talk about digital marketing, social media marketing, influencer marketing, and more. The Casual Fridays Podcast is sponsored by Tack – a tool that helps brands and businesses find and acquire digital rights to user-generated content (UGC).

About Tiffany Rivers:
  • Social Media Manager for Boys & Girls Clubs of America
  • Speaker at conferences such as Social Fresh
Key Quotes from Tiffany Rivers about Facebook Live:
  • “It’s all about riding the wave and being steady, focusing on quality vs. quantity.”
  • “You want to have something significant to say (on Facebook Live).”
  • “For me, a big part of going live is being able to engage with your audience.”
  • “People’s expectations of Live are not that it’s perfect, but that it’s Live.”
Key Takeaways about Facebook Live:
  • 3:55 – Tiffany discusses pivots made to her organic strategy in 2018
  • 6:20 – Tiffany dives into her strategy of quality vs. quantity for Facebook posts
  • 7:00 – Tiffany discusses her content strategy across all platforms and how it was impacted by Mark Zuckerberg’s January 2018 statement about engagement
  • 8:15 – The benefit of utilizing new Facebook features like Facebook Live
  • 8:35 – How nonprofits can raise money using Facebook Live
  • 11:20 – How Boys & Girls Clubs of America leverages Facebook today
  • 12:30 – Planning for Facebook Live broadcasts
  • 14:50 – Produced vs. non-produced Facebook Lives
  • 16:50 – Tiffany discusses setting up for a successful Facebook Live and Instagram Live
  • 18:44 – The sweet spot for publishing frequency with Facebook Live
  • 19:20 – Defining intentionality and substance of Facebook Lives
  • 23:30 – How long you should be going live across platforms
  • 25:05 – Pros and cons of going live on different platforms on the same time
  • 26:44 – Promoting Facebook Lives to target new audiences
  • 28:05 – Measuring success of Facebook Lives
  • 29:09 – Tiffany gives her top tips and best practices for going live
  • 32:10 – Tiffany discusses why Facebook Live is important for Boys & Girls Clubs of America
Items mentioned in the show: Enjoy the podcast?

The post Facebook Live: How the Boys & Girls Clubs of America is Succeeding appeared first on Casual Fridays.

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Are you an active member of any Facebook Groups?

Would you like to know about Facebook groups for business and how they could be a potential marketing tool for your brand?

Our guest today, the illustrious Bella Vasta, shares some tips and tricks on utilizing Facebook groups for business. Bella is a Facebook groups expert who has been generating revenue from them since 2012.

Bella and I discuss topics such as how Facebook groups can help grow your business, what types of business can excel with groups, how to create a community within your group, best practices for starting and running a group, and much more.

About the show:

The Casual Fridays Podcast is a show for marketers and businesses looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and leading experts to talk about digital marketing, social media marketing, influencer marketing, and more. The Casual Fridays Podcast is sponsored by Tack – a tool that helps brands and businesses find and acquire digital rights to user-generated content (UGC).

About Bella Vasta:
  • Keynote Speaker, Consultant, Author and Podcast Host
  • Has built multiple six-figure businesses
  • Facebook Groups expert who has been generating revenue from them since 2012
Key Quotes from Bella about Facebook Groups for Business:
  • “Your Facebook page is like your front yard . . . it’s well manicured . . . the backyard (your Facebook group) is where you do the fun things–this is where the party is.”
  • “Facebook groups can be a funnel and depending on what part of the funnel they are in, dictates what you share.”
  • “We all want to feel safe, secure and that we belong. That’s why this works. We feel like we belong.”
  • “It’s not about the quantity; it’s about the quality – don’t get too hung up on the numbers.”
  • “When life gets you down, always keep jumping.”
  • “This is not about you, it’s not about what you sell, and it’s not about your brand. People didn’t come into your backyard for you to get up on your soapbox.”
  • “When your group gets more mature you don’t have to get involved in every conversation.”
  • “No one wants to go to a party where no one is having fun. “ – Tyler
Key Takeaways about Facebook Groups for Business:
  • 3:15 – Introduction to Bella and how she got into utilizing groups
  • 5:00 – Mistakes she made when she first got started
  • 6:10 – Bella’s analogy to show why businesses need a group if they have a page
  • 8:39 – On solicitors
  • 9:28 – Who should have groups and who can moderate them
  • 12:27 – Building that “know, like & trust factor”
  • 14:27 – Training your newsfeed
  • 15:45 – What type of content works in groups vs. pages
  • 16:05 – Facebook groups as a funnels
  • 17:34 – Examples of a Facebook group as a funnel & developing a strategy
  • 20:30 – Creating a community within your group
  • 21:01 – How Mazlow’s Hierarchy of Needs applies to Facebook groups
  • 21:40 – Examples of people/businesses doing it well (i.e., Podcast Movement  and Jessica Phillips, Molly Mahoney)
  • 23:31 – The differences between groups and pages (Yes, groups have analytics!)
  • 25:35 – How do start and grow a group?
  • 28:45 – How to get the party started – Ways to keep your group active
  • 33:14 – What is “Reflection” and “Hot Seat”?
  • 33:43 – Best Practices
Items mentioned in the show: Enjoy the podcast?

The post Facebook Groups for Business: A Secret Weapon for Facebook Marketing appeared first on Casual Fridays.

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Are you addicted to shows like The Bachelor and Survivor?

Would you like to learn how these popular series are using a strategy called episodic content marketing to reel you in?

Our guest today, the multi-talented Michael Stelzner, dives into episodic content marketing as a storytelling strategy for your brand. His YouTube show The Journey is a prime example of how showing the struggle and the behind-the-scenes, helps you gain trust and retention within your audience.

Mike and I discuss everything from documentation to production to the promotion of your series, and how to use this medium in the most effective way for digital marketers.

About Michael Stelzner:
  • Founder/CEO of Social Media Examiner
  • Two-time author
  • Host of the Social Media Marketing Podcast
  • Founder of Social Media Marketing World
Key Quotes from Michael about Episodic Content Marketing:
  • “There’s a story behind what you do; it’s just a question of how you choose to tell it, and what part of it you choose to show.”
  • “Showing the unpolished part of the story – that’s the part that people find most fascinating.”
  • “For every critic you get, you’re going to get 100 – 1,000 more people who are going to love you, evangelize you and want to be part of it even more.”
  • “Us as marketers need to take a page from consumer stories. People love to see how people work their way through the struggle… That’s what gets people hooked.”
  • “Don’t be scared to show the struggle – because that’s what everyone really wants.”
Key Takeaways about Episodic Content Marketing:
  • 1:05 – The topic of episodic content marketing
  • 3:16 – Mike’s definition of “episodic marketing”
  • 4:25 – The story of Social Media Examiner’s episodic marketing series The Journey
  • 7:14 – How to get into episodic marketing
  • 8:11 – Why and how humanizing yourself to be relevant to your audience is important
  • 10:20 – How to handle criticism vs. people loving your content
  • 11:57 – If episodic marketing is something that pertains to every industry or business
  • 13:48 – What production entails for these episodes
  • 14:40 – The importance of “documenting” and what it entails
  • 16:06 – Why Social Media Examiner decided to shift promotion of their show to YouTube, versus every channel
  • 19:30 – How to use teaser videos as a promotional tool
  • 21:27 – The promotional process for an episode
  • 22:20 – What an ideal video and series length should be
  • 23:14 – The future of other Social Media Examiner video productions on Facebook
  • 24:24 – Distribution tactics of wildly popular platforms, Netflix and Amazon
  • 24:32 – What you have to lose for publishing on Facebook in reference to the algorithm
  • 26:11 – Resources and steps for those looking to get into episodic marketing
Items mentioned in the show: Enjoy the podcast?

The post Episodic Content Marketing: How Brands Can Captivate Their Customers appeared first on Casual Fridays.

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