Social media marketers know they need to be visible on multiple channels to reach their markets, especially when those markets consist of young people. Most social media marketers spend an ample amount of time on Twitter and Facebook, but they completely forget about Snapchat.
Snapchat users view over 10 billion videos each day, so failing to use this network is a mistake. It’s most popular with people aged 13–34, so you need to start snapping.
Marketers are a little afraid of the channel because the messages don’t stay online like they do on other sites. If you share something on Facebook, it’s there forever unless you take it down. Snaps only stay active for a limited period of time, and then they’re gone forever. You might think that limits your ability to market on the site, but that’s not the case. You just have to know what to do.
Snapchat caps content at 10 seconds, so you have to be unique and stand out in a short amount of time. That’s the only way you’re going got get people interested enough to open your snaps every time they come through.
What’s considered a unique snap? It’s not as difficult as it sounds. You can use snaps to share fun pictures of your business, provide a behind-the-scenes tour, or offer exclusive information. You can also record and send shout-outs from one of your fans.
Just remember, 10 seconds goes by quickly, so your content needs to be snappy. Get to the point quickly or you won’t be able to get to it at all.
Be a Storyteller
Snapchat has a “Stories” feature that you should put to use. This feature allows you to engage users for a longer period of time. In fact, you can showcase your snaps for more than 24 hours when you use this feature. You still have to use 10-second clips, but the clips go together, allowing you to tell complete stories.
Celebrities like Kylie Jenner and Ed Sheeran use this feature to take their fans through their daily lives. You can do something similar. Come up with a fun and unique story you can tell, and then string your snaps together using this feature.
With just 10 seconds to play with, the key is to leave people wanting more. That makes this the perfect platform for teaser content. Your teaser content needs to be quirky, surprising, or funny so you’ll get a lot of attention.
Don’t leave people hanging when it comes to wanting more. Provide them with additional content that goes with the teaser, so they keep opening up those snaps.
You need to add some value to your snaps, or your market will stop opening them. Include offers and discount codes in some of your snaps. People will just need to take a screenshot of the code to use it in your store.
If you make a habit of adding promotions and discounts to your snaps, people won’t be able to help themselves when it comes to opening them. They’ll have to open them to find out if they’re getting another discount.
Don’t stop with promotions. You should also use giveaways to get people to add you on Snapchat. Give away tickets, gift cards, or anything else of value. You can even have people refer their friends as part of the contest. They get additional entries for every referral they make. If you have something valuable to offer, they’ll be happy to send their friends your way.
Snapchat is a powerful marketing tool and one you need to add to your digital strategy. If you aren’t using Snapchat, you’re not going to reach the younger crowd. Remember, this crowd has money to spend, so get on Snapchat and get out in front of this audience.
Today Buzzlogix announces that its flagship product, Buzzlogix Social Media Monitoring, Management & Engagement has been shortlisted for the Best Customer Communication Tool and Best Analytics / BI Solution awards at the E-Commerce Berlin Expo in Germany on 15 February 2018.
Through its All-in-One Social Media Monitoring and Engagement platform, Buzzlogix empowers businesses to monitor the buzz around their brand and competitors while engaging instantly - all in a single place. The E-Commerce awards identify the most promising companies and innovations which are effectively providing solutions to real-life problems faced by e-merchants, retailers and brands.
“The Buzzlogix team appreciates the nomination for the Best Communication Tool and Best Analytics / BI Solutions awards. It is gratifying to know that our efforts in Social Media Monitoring and Management are positively valued from the market. Buzzlogix is committed to providing a feature-rich all-in-one platform. We are looking forward to seeing you at the award ceremony in Berlin on 15 February.”
Setup topic streams with the user-friendly wizard by adding keywords, the channels and languages.
Buzzlogix instantly collects all the social media mentions from e.g. Facebook and Twitter, as well as blogs, news and discussions from across the web 24/7.
Buzzlogix then processes and enhances the data to display timelines and relevant reports on interactive dashboards.
Create comprehensive social media reports for export.
Social Media Messaging & Engagement
Login with one or multiple social media accounts and manage them.
Buzzlogix displays all accounts in one or multiple tabs in a side-by-side view.
Receive and send messages from all major social networks with the Buzzlogix SocialMessenger.
Post directly, schedule posts or use BuzzRespond to instantly Engage with Facebook and Twitter.
Sign up for the Free Buzzlogix Version
The free version with up to 3000 mentions per month allows social media power users and specialists to test the full Social Media Suite including SocialMessenger and the powerful BuzzRespond technology. It is part of the new version of the Buzzlogix Social Media Monitoring, Management & Engagement software as a service: https://buzzlogix.com/app/register-userAbout Buzzlogix
Buzzlogix is a smart and simple, all-in-one social media management, monitoring and engagement platform. Designed to empower social media specialists and people who need to work with social media on a day-to-day basis. Buzzlogix offers a comprehensive set of features to deliver effective social media management and monitoring. We believe that social media management and marketing should be simple, affordable and enable meaningful engagements. Using our cloud software platform generates stronger market insights, happier customers and leads to increased social media performance resulting in better services and sales. Buzzlogix is headquartered in Dallas, USA. (https://buzzlogix.com/contact)
Google claims that 4 out of 5 people use search engines to conduct local searches.
In other words, a lot of people are searching online for businesses in their vicinity. So, if you own a local business and yet, you don’t invest in a local SEO strategy, you’re missing out an opportunity to dominate the SERPs and hook the attention of your target audience.
But, what is local SEO? Most importantly, how it differs from some traditional SEO practices?
Well, local SEO is similar to organic SEO, but with an added geographical feature. Simply put, it helps you rank higher in the SERPs for local searches. Most importantly, it drives more traffic to your site and boosts your revenue.
Let’s see how to build a local SEO strategy that works for your business.
1.Optimize your Site Properly
Your website is your first and last line of defense. And, if it is not properly optimized for search engines, you won’t be able to rank higher in the SERPs. Now, aside from some traditional on-page SEO practices you need to implement, you need to optimize your site for local search. Here is how to do so.
Choose easy-to-memorize and authentic domain name. You could even choose to register a business, a company name, and a domain name all at once and, in this way, ensure that no one steals your branding idea.
Have a dedicated contact page. Make sure that your contact page contains your NAP (your name, address, and phone). Also, if you have more than one business locations, make sure you add a complete name, address, and phone number of each location to your site’s footer.
Optimize your site for mobile searchers, as more than 30% of mobile searches are location-based. For example, given the fact that 76% of local searches result in a phone call, make your phone number clickable. Mobile users don’t want to switch between apps to make a call.
Add a map. After all, local SEO is all about helping your customers find you easily.
Include testimonials. If your potential customers see that people similar to them are buying from you, they may want to do the same.
Use Schema for local businesses. The schema markup for local businesses will inform Google about what your business is about and help you rank higher in the local search.
2. Get Featured on Major Review Platforms
To make the most of your local SEO, you need get featured on all major review sites, like Google My Business, Yelp, Facebook, or TripAdvisor. Why? Well, local reviews are vital for local search rankings and conversions. When getting your business listed, you need to do the following:
Make sure your business is listed on all important local-review sites. To find the sites relevant to your business and location, search for Target Location + reviews or industry/niche + Target Location + reviews
Open your business’ profiles on social networks relevant to your business and customers.
Never ask for a massive amount of reviews at once, as it may look too spammy.
Don’t be afraid of negative reviews. They will help you collect an invaluable feedback and help you improve your business.
Be professional when responding to people’s comments.
Provide the same information across all platforms you use. First, write an authentic description and add all links relevant to your business. Second, select the right categories for your business. Third, tell what your opening times and days are. Finally, add your phone number and address.
3. Create Quality, Local Content
To establish yourself as an authority, you need to start a business blog. And, to give your SEO practices a boost, you should host your blog on your business’ domain. This way, you will gain links to your business’ site, as well as acquire links to your blog. For example, “www.website.com/blog” will always do better than “blog.website.com.”
Here are a few golden rules of writing local content that makes sense:
Write guest articles for most renowned blogs in your niche. Also, mention them and link to them in your blog posts.
Make sure you include your city name, as well as the names of neighboring places your target audience might search for.
Don’t write about your business exclusively. Overly promotional content is never a good idea. Instead, aim to become a relevant and reliable source of information for your readers.
Include the information relevant to your readers. For example, focus on local news, announce major community events, answer the questions most commonly asked by locals, and capitalize on trending topics relevant to them.
4. Leverage Citations
Simply put, citations are mentions of your brand name, address, website, or phone number anywhere on the web. Even though they don’t necessarily include the link to your site, they are important because they’re one of the major local ranking factors.
For starters, you need to build citations for true physical business locations only. P.O. boxes and virtual offices are out of question. Now, you can have unique citations for your every business location, but you need to ensure that you use the same data on each citation you create.
There are several ways to build citations. First, you can start with local search engines. To help search engine crawlers find and index you, make sure your site is featured on all major business directories, as well as geography-specific directories. Second, you can earn links from authoritative local blogs. Finally, you can gain citations from industry-specific sites. Even though these sites don’t need to be focused on only one location or region, they are usually accepted as relevant citation sources by local search engines.
Back to You
In today’s overly competitive ecosystem, the only way to gain a completive advantage is to implement local SEO. It will help you grow your business, establish yourself as authoritative, and boost your traffic and conversions. Hopefully, these tips will help you do so.
What local SEO practices do you use to rank in local search engines?
When Facebook hosted the Machine Learning @Scale event, no one knew what to expect. Sure, everyone realized it would be a bunch of people talking about artificial intelligence and machine learning, but no one realized industry leaders would provide information that’s important for marketers. While a lot of people had interesting things to say, Thomas Dimson of Instagram possibly had the best information in regard to marketers. Thomas used the opportunity to describe Instagram’s feed algorithm. As with most online algorithms, once you understand the process, it’s much easier to get exposure.
While Dimson mainly spoke of the challenging nature of unrolling the algorithm, he also talked about the metrics the social network uses.
Understanding What People Care About
Instagram’s algorithm looks for certain metrics when determining who should see your content. It wants you to see content from people you care about, so it analyzes certain signals to determine how much you’ll care about specific content.
First, it looks for content you like. If you like someone’s content, that is a mark in that person’s favor. You’ll be more likely to see more of that person’s content in the future.
It also analyzes your direct messages. If you direct message a person, the algorithm assumes you care about that person. People you search for is next on the list. Again, if you spend your time conducting searches, Instagram assumes you must like the person and care about him or her.
Finally, it looks for people you know in real life. You are more likely to care about what someone posts if you know the person in real life.
The Focus Is on Engagement
Dimson also noted the importance of engagement. Instagram wants to put posts you’re most likely to engage with at the top of your feed. If you tend to engage with a user, that user’s posts will be at the top of your feed. On the other hand, if you never engage with a user, that person’s post will likely be buried in your feed.
Fixing the Problem of Success
People are often confused about the importance of algorithms. Why don’t social networks just let posts fill the feed naturally? Then, you can see the posts in the order they come.
It’s all because of the problem of success. As social networks get more popular, more and more people use them. There’s so much activity going on that it’s hard to find relevant posts. Those posts get buried in the flurry of activity, so users have to go out and find them on their own. That is frustrating, and it’s what sites like Instagram want to avoid by using ranking algorithms.
Without the algorithm, Instagram users were missing out on around 70 percent of the content that’s matched to them. That was proof that the chronological feed doesn’t work with Instagram. The only other solution would be to get Instagram users to follow fewer people, and that wasn’t the right solution for the growing social network.
After testing the algorithm, Instagram noticed an increase in daily active users, impressions, time spent on the site, and photo uploads. Users were conducting fewer searches, but other than that, key metrics increased. Dimson notes that fewer searches is a positive since it illustrates how people are finding the content they want without searching for it.
Instagram’s success with its algorithm proves two things. First, people want to see their favorite posts, and if they do, they’re more likely to engage on the site. That makes this algorithm very important.
Second, marketers have to find a way to engage with Instagram users or their posts will get buried. That means marketers have to create engaging Instagram posts that people want to like and comment on. Otherwise, they won’t have any traction on the site. Fortunately, there are lots of ways to engage people on Instagram. Fine-tune your posting strategy so you can take advantage of the new algorithm.
Facebook has rolled out a lot of updates for its groups recently. Application Questions allow group moderators to force people to answer group-related questions before gaining admittance to groups, and Discussion Topics makes it easy for people to find topics of interest without scrolling through all posts. These changes have been excellent, but they’ve left brands asking an important question.
What about us?
Brands were growing increasingly frustrated about the limitations of groups. Facebook only allowed personal profiles to post on Group pages, leaving brands out in the cold.
That has finally changed, though. Facebook finally heard the cry of “what about us,” and it has unveiled Groups for Pages. This update finally allows brands to post on Facebook group pages.
What It Means
With Groups for Pages, brands can use their pages to post on group pages. They can also use a brand page to be an admin for a group. That means brands go beyond posting on pages. Brands can create their own groups and start discussions for their brands. This is an exciting time for both brands and groups.
Benefits of Groups for Pages
Groups for Pages makes it easier to provide customer support, create brand advocates, and generate revenue. Most importantly, when brands post on groups, readers will know it’s an official response from the brand. These official responses can be used to explain product features, provide customer support, or offer any other type of information or assistance that’s needed. In all cases, people won’t have to wonder if the response is actually from the brand. It will come from the brand’s official Facebook page, so people won’t have any doubts. That gives these posts much more power.
As with every form of marketing, there are risks involved. The biggest risk has to do with overuse. Some brands might feel compelled to get involved with every group that is even loosely related to its products or brand. Brands that aren’t mindful of over-posting could turn into spammers, and that won’t sit well with the market.
Expect Facebook to have some tools in place to prevent brands from going too crazy with this feature. Also, keep in mind that moderators can kick brands out of groups just as they can kick individuals out. That means you have to be smart about how you use this feature, or you could end up banned from various groups. You won’t come across as a spammer if that happens, but you also won’t be able to promote your brand.
This is still a relatively new feature, so there is no telling how much of an impact it will have. However, it’s easy to understand why brands are so excited about it. It can change the way brands interact with customers. It makes it easier for them to enter into conversations and promote their brands. If you make use of this feature, be smart about it so your posts are a welcome addition to various group pages.
Digital marketing is peculiar in its wide array of tasks that need completion in order for it to be effective. These tasks range from maintaining various social media accounts, content creation, design and much more. Likewise, each of these assignments requires a specific set of tools, making digital marketing a jack-of-all-trades in that regard. This remarkable mixture of tools is what makes it so interesting, but difficult at the same time. Small businesses especially might have a harder time coping with so much at once, as it’s usually a single person managing the whole lot of them. Yet, most of these are extremely user-friendly and quite intuitive, so even if it seems overwhelming at first, it’s not as bad as it looks. It just takes time to get acquainted with them. So, without further ado, here’s a list of some of these tools to get you covered for each aspect of digital marketing.
Being up to date with the latest news and trends is essential for any successful marketing endeavor. Thus, tools like Feedly are an excellent way of keeping track of different media and news sources to help you stay well informed. The tool lets you follow various blogs, YouTube channels, publications and then view it all in a single organized feed, hence the name Feedly, to read, search and share at your pleasure. Flipboard is yet another great example with its magazine-style format, and its ability to not only gather but also share content on various topics with other people on that network; effectively hitting two birds with one stone. So don’t let your marketing strategies get stale and always be on the lookout for new and exciting things to freshen them up.
Once you’ve sorted out the relevant content, you want to organize yourself and your team for maximum efficiency. Project management tools such as Slack, Basecamp, and Redmine help you stay in touch with other members of your team, no matter the distance between you. Skype is an excellent tool for real-time conversation, but it pales in comparison with these tools, as they have a lot more to offer than mere communication. For example, you can upload and download files and post them on distinct boards. You can organize tasks, subtasks and assign them to different members of the team and then monitor their overall progress. In addition, tools like Redmine are open-source, meaning you can tailor them to your specific needs and customize the thing you want, if you know how to do it.
Setting up your marketing campaign won’t mean much if you don’t measure how effective it has been so far. You want to keep track of the performance of all of your online strategies, so you can determine which have been the most successful ones and which need to be replaced. This is where a digital marketing dashboard from Reportz comes in handy, which allows you to monitor all the necessary info in a single dashboard. With Reportz, you can fully customize your dashboard and widgets, share access with your team members so they’re not kept in the dark, and enjoy the integration of other tools to help you in your work. What’s more, having all of that data shouldn’t be the end of it, you need to adequately present it to your superiors and clients to show just how effective your strategies are. Hence the automated reporting feature that does this for you, shortening the process of report-making to five minutes.
Next, you want to continue with your detailed analysis and delve a bit deeper into the metrics. User behavior and engagement is crucial for digital marketing. Understanding the intricate needs and likes of your consumers will in turn help your marketing strategy adapt to them. Tools such as Google Analytics provide valuable insight in the form of user flow, demographics, and conversion rates. Additionally, Mouseflow creates a literal heatmap of your website’s most visited sections and keeps track of all your site visitors. Furthermore, it has the option of creating interactive surveys to engage your audience even more.
There can be no successful marketing campaign without amazing content to back it up. But how exactly do you achieve this? Simply, by spicing it up with some cool visuals and infographics. Canva is famous for its ability to edit any form of visual content. Custom graphics are always appreciated online as people are always on the lookout for something new and fresh. Moreover, it can help you with the design of your own brand logo and branded material which will help your marketing strategy quite significantly, by separating you from your immediate competitors. It’s a vast sea out there and appealing graphic design will make you stand out from the crowd for sure.
Social Media Monitoring
Speaking of crowds, social media have turned into a hunting ground for marketers. Identifying top influencers, real-time streamline of data, and other useful insights are just some of the things a good social media monitoring tool should do. Luckily for us, with tools such as Buzzlogix, social media monitoring has never been simpler. Similarly to some of the previously mentioned tools, it also offers an all-in-one view of different channels to help you stay organized. It provides assistance in the form of hashtag suggestions, smart reporting, and notifications that will do most of the analyzing for you. Manage the data you collect with ease and stay clear of trolls.
In conclusion, these tools will help your marketing be a lot more efficient and organized. Don’t get lost in the sea of data and find exactly what you need.
At Buzzlogix, we believe in simplifying social media management and monitoring. Our key features focus on saving social media teams money, time, and energy.If you're managing multiple social media accounts across varying platforms, managing responses and messages can get hectic and become unorganized. Buzzlogix is excited to announce the release of SocialMessenger as part of our Social Media Monitoring and Management Platform. SocialMessenger will continue the theme of time and energy saving by organizing and simplifying Social Media Engagement.
We've recently announced feature updates to allow automated posts and triggered alerts. This new feature brings advanced Social Messaging to the Buzzlogix All-In-One Social Media Monitoring, Analytics and Engagement platform. Now Social Media Managers and Users can easily organize the rapidly growing load of social messaging from different social networks in one single view. Our tool can be effectively utilized by teams and agencies of all sizes.
Review Your Connected Social Accounts
Make any necessary additions or removals of your social media accounts. You'll need accounts to be synced to Buzzlogix in order for them to appear in your SocialMessenger inbox. Sync your Google +, Linkedin, Twitter or Facebook accounts in just a few clicks.
Instantly Access SocialMessenger
Select "MESSAGING" from the Buzzlogix main menu on the left. You can also access your social topic streams, analytics dashboards and posting calendar from this menu.
View Your Social Mailbox
Select which account you would like to review your notifications and messages from. Your synced accounts will appear in this drop down menu. In this example, we want to respond to incoming messages to our Buzzlogix accounts.
Search for a contact or follower, then select the message or notification you would like to reply to.
Select to either reply directly to the tweet received or send a response via direct message. Either way, you'll see the flow of communication and replies stored in your messenger.
Buzzlogix is a smart and simple, all-in-one social media management, monitoring, and engagement platform. Designed to empower social media specialists and people who need to work with social media on a day-to-day basis. Buzzlogix offers a comprehensive set of features to deliver effective social media management and monitoring. We believe that social media management and marketing should be simple, affordable and enable meaningful engagements. Using our cloud software platform and our mobile app generates stronger market insights, happier customers and leads to increased social media performance resulting in better services and sales. Learn more about individual and agency pricing here. Follow us on Twitter and make sure to download our free app today!
Achieving B2B mobile marketing success in today’s digital economy means marketing a mobile experience. This includes both mobile-friendly websites and mobile apps.
Based on recent business trends, you might be thinking that mobile marketing is really something that will only benefit B2C companies, but this is incorrect. A joint study conducted by Google and Millward Brown Digital found that 42% of researchers use a mobile device during their B2B buying process.
What’s more, according to a survey by Regalix Inc., nearly half of the B2B marketers it surveyed were not investing in mobile marketing and almost all those that did, used it only to engage existing clients.
The reality is that you can’t let B2B mobile marketing opportunities pass you by. If you want to leverage your digital marketing success, these 3 essential tips can help you achieve this goal:
1. Your Site Needs to be Mobile-friendly
Did you know that Google has a mobile-friendly ranking algorithm? This algorithm has existed for a few years now. Businesses who do not provide their clients with a seamless mobile experience often see their organic ranking plummet as a result.
You need to remember that B2B clients are also customers. Just like consumers, they seek convenience. There are different ways that you can improve customer experience in 2018 and improve consumer loyalty. A website that is mobile-ready with better engagement is one of them.
That said, keep in mind, with B2B mobile marketing you need to know who you’re targeting. You have to know what it is that will attract your target client and analyze how they make money. Simply because you might be B2B, this doesn’t mean that your clients are. While they could be B2B, they may be B2C or they might be both.
2. Boost your Brand Value with Mobile Apps
According to a statistic from eMarketer, 83% of B2B marketers claimed mobile apps were important for content marketing. Developing mobile apps can improve your brand awareness as a B2B business. It can also highlight your value proposition.
A mobile app can deliver convenience to your clients in multiple ways. Apps can conveniently deliver software updates, encourage networking on an industry-wide scale, assist with ordering supplies management, help with inventory, etc. The idea is to focus on creating an app that can solve any problems clients might have or that can make their lives easier.
Moreover, there are different ways that you can create and market an app to achieve revenue, such as in-app advertisements to drive traffic and amplify revenue. Even if app marketing isn’t your forte, mobile discovery platforms like Appnext can help you with your app revenue goals. You’ll find there are many ways that mobile apps can benefit your B2B company.
3. Reach out to Clients via SMS
In addition to email marketing (which is still a highly effective form of marketing by the way), SMS is another great way to reach your clients. However, not every business readily engages in this form of marketing.
According to Twilo, 89% of consumers want to use messaging to communicate with businesses and messaging is the top preferred customer support channel in the United States. What’s more, Ring Central found that 80% of professionals currently use SMS for business purposes.
Reaching out to clients via text could go a long way in improving relationships with both existing clients and in attracting prospective ones.
Relevant and Innovative Marketing is Essential
Although your obvious goal is to create a mobile-friendly site and/or app to offer better experiences, you need to provide customers with something that is unique and compelling.
The bottom line is that B2B mobile marketing statistics are continually showing that B2B companies cannot afford to miss out on mobile marketing opportunities if they want to boost their leads and sales. By delivering an excellent mobile experience to your clients via a relevant and engaging mobile-friendly website and apps, you can help ensure better engagement and can improve your chances of effectively interacting with prospects.
Today Buzzlogix released SocialMessenger as part of its Social Media Monitoring and Management Platform organizing and simplifying Social Media Engagement.
Buzzlogix announced that SocialMessenger - The Unified Social Media Messaging Inbox for Individual and integrated Real-Time Social Media Engagement will be available for all major Social Networks.
The new feature brings advanced Social Messaging to the Buzzlogix All-In-One Social Media Monitoring, Analytics and Engagement platform. Now Social Media Managers and Users can easily organize the rapidly growing load of social messaging from different social networks in one single view.
“Unified and social network independent engagement is the only solution for effective and successful social media communication with customers and partners. I’m excited to introduce our newly developed Social Messaging tool. It allows any person or organization to individually and instantly reply to a message received from any of the leading social networks. Shortly, we will release a version allowing Buzzlogix users to manage and respond to all social messages from any standard email client,” explains Ioannis Makris, Buzzlogix CTO and co-founder.
How Buzzlogix Social Media Unified Messaging & Engagement WorksSocial Media Monitoring
1. Setup topic streams with the user-friendly wizard by adding keywords, the channels and languages.
2. Buzzlogix instantly collects all the social media mentions from e.g. Facebook and Twitter, as well as
blogs, news and discussions from across the web 24/7.
3. Buzzlogix then processes and enhances the data to display timelines and relevant reports on interactive
4. Create comprehensive social media reports for export.
Social Media Messaging & Engagement
1. Login with one or multiple social media accounts and manage them.
2. Buzzlogix displays all accounts in one or multiple tabs in a side-by-side view.
3. Receive and send messages from all major social networks with the Buzzlogix SocialMessenger.
4. Post directly, schedule posts or use BuzzRespond to instantly Engage with Facebook and Twitter.
Sign up for the Free Buzzlogix Version
The free version with up to 3000 mentions per month allows social media power users and specialists to try the full Social Media Suite including SocialMessenger and the powerful BuzzRespond technology. It is part of the new version of the Buzzlogix Social Media Monitoring, Management & Engagement software as a service: https://buzzlogix.com/app/register-user
TED Talks feature experts in a variety of niches, sharing critical information. These talks are an excellent way to get new ideas, learn best practices, and fine-tune existing strategies. If you are a social media marketer, you can use these talks to make your ideas spread like wildfire, understand the art of viral videos, and create a better work-life balance.
Check out some TED Talks that will help you accomplish these things and more.
How Better Tech Could Protect Us from Distraction – Tristan Harris
Technology is usually considered a distraction in itself, but Tristan Harris turns that idea on its head in How Better Tech Could Protect Us from Distraction. His talk focuses on technology that puts the power back in people’s hands. If people get to choose how to spend time with their technology, they can actually free themselves from distractions.
He wants designers to focus on net positive contributions when designing technology. Technology needs to benefit human life instead of creating distractions, and it’s possible if that’s the focus during the design process.
This isn’t just true in the technological world. As a social media marketer, that also needs to be your focus. How does your marketing content improve lives? Provide a net positive contribution to the human experience with each piece of content you share.
3 Ways to (Usefully) Lose Control of Your Brand – Tim Leberecht
Most social media marketers want to keep a vice-like grip on their brands. They want to be in control of everything people think and say about their brands, but it’s just not possible. Relevant brands create lots of conversations around them, and you cannot possibly control that. Strategist and author Tim Leberecht encourages people to lose control of their brands in a positive way in his TED Talk 3 Ways to (Usefully) Lose Control of Your Brand.
How do you accomplish that? Put some control in customers’ and employees’ hands. Let them collaborate with one another to find the best solutions. At the same time, remove some of the control by reducing the number of choices they have. In other words, be predictable in your offerings.
Finally, be transparent. That doesn’t mean you have to be an open book. Instead, you need to find the level of openness that makes sense for your brand, and then ensure that you maintain that level of openness each and every day.
How to Get Your Ideas to Spread – Seth Godin
You want your audience to take some sort of action, but in order for that to happen, your ideas need to gain traction and spread. In How to Get your Ideas to Spread, Seth Godin explains how to make that happen.
Each brand has a group that cares about what it has to say. Godin explains that it’s your job to find that group, and then you need to talk to them in a way that makes it easy for them to spread your ideas. This isn’t a difficult concept, but it’s one you can benefit from as a social media marketer.
Adventures in Twitter Fiction – Andrew Fitzgerald
Media and content sharing have changed a lot over the years, and no one understands that better than Andrew Fitzgerald. He used to be the Twitter Moments editor, and now, he serves as the chief digital content officer for Hearst Magazine. In Adventures in Twitter Fiction, he explains how brands can tell their stories on various platforms. He focuses on the importance of real-time storytelling across multiple channels.
He explains the art of storytelling in an inspiring way and invites you to explore the blurred lines between reality between fact and fiction, and real and digital worlds. As a social media marketer, this talk should be at the top of your list.
How to Gain Control of Your Free Time – Laura Vanderkam
Social media marketers don’t tend to have a lot of free time. It seems like you are constantly staring at the computer screen or looking at metrics, and it’s hard to find time to come up for air.
According to time management expert Laura Vanderkam, you can change that. She discusses the importance of determining your priorities in her TED Talk, How to Gain Control of Your Free Time. You might not be able to add more time to the day, but you can shift your priorities and end up with some free time.
Vanderkam focuses on the work-life balance. With that focus, she helps people make time for the things that matter. Of course, you have to find out what matters the most to accomplish that, and she has a special formula for doing that.
First, she asks you to think ahead to one year in the future and write a performance review for the past year. As you write the review, you will go over your accomplishments. Then, you will have a better idea of what success looks like in your eyes.
Then, take the goals you have and break them down into manageable steps. Create goals for your career, self-improvement, and relationship. Then, find time to work on goals in each category.
If you can manage your time better, you will have a much more powerful social media marketing career. You will be able to focus on the tasks at all, all the while knowing you will also have time in the day to enjoy yourself.
Why Videos Go Viral – Kevin Allocca
As YouTube’s trends manager, Kevin Allocca spends his career analyzing why videos go viral. That means you’ll get lots of great information in his TED Talk, Why Videos Go Viral. You want your videos to take off and spread, so this talk is essential.
According to Allocca, videos go viral for three reasons. First, they go viral because of influencers. Tastemakers and other influencers make videos spread like wildfire.
They also go viral due to community participation. When videos elicit some sort of reaction, they are more likely to go viral.
Finally, videos go viral because of unexpectedness. If all of your videos are the same, they’ll get boring fast. If you provide unexpected content on a regular basis, your videos are more likely to go viral.
The Nit-Picking Glory of The New Yorker’s Comma Queen – Mary Norris
One little typo can seriously damage your social media marketing campaign. You can become a laughingstock quickly if you simply get a letter out of place. Mary Norris, a copy editor for The New Yorker, knows just how important proper grammar and punctuation is, and she’s here to help with her TED Talk, The Nit-Picking Glory of The New Yorker’s Comma Queen.
This talk focuses on the importance of proper copy editing. Copy editors must follow a certain process, and she explains it in detail.
You’ll want to listen to this one so you’ll understand how to handle this task without all of the stress. You know a lot hangs on the balance when you send out a tweet or a Facebook post, but you also need to learn how to make peace with what you do. This talk will help.
TED Talks contain excellent information for social media marketers. Check out these TED Talks, and then search out others. You will quickly realize there are countless valuable TED Talks out there, just waiting to be consumed by social media marketers such as yourself.