Loading...

Follow Making Your Business Shine | SEO and Marketing .. on Feedspot

Continue with Google
Continue with Facebook
or

Valid

I am delighted to be joined today by Ania Witwitzka, an incredible Swedish artist and entrepreneur, making beautiful pieces of art and teaching other women how to do the same. I've been lucky to know Ania for some years, and we have grown our businesses together, so I am particularly delighted that she has joined me today. I was fired up about her eagerness to show how to demolish the stereotype of the struggling artist, how she works with women to discover their innate self confidence and so much more. So, if you’ve always wondered how to break out of the struggling artist stereotype or if you’re just curious to learn how she runs her business from her studio in Stockholm then listen up as you’re in for a treat I could listen to her voice all day! If this has your interest piqued, then do go and check out the interview.

Living your passion with Ania Witwitzka - YouTube

In today's show we talk about the power of human potential, self confidence, understanding who her target client is and where to find them, the power of relationship marketing and playing the long game. What I love about Ania is her ability to phrase what she wants to say so beautifully, powerfully and passionately. Her willingness to go beyond any and all limitations we put on ourselves is truly inspiring.

Thanks again Ania, it was so interesting finding out more about your business. If you agree, please don't forget to hit subscribe, like the video and leave a comment.

Ania's links to check out:

Her art:
https://www.aniawitwitzka.com/
https://www.facebook.com/aniawitwitzkaartist
https://www.pinterest.se/aniawitwitzka/
https://www.instagram.com/aniawitwitzka_art/

Her artist courses:
https://shinethroughart.com/?lang=en
https://www.facebook.com/shinethroughartinsweden/

Click here to subscribe to Gin & Magic on YouTube

We'll be back again next week with the next female entrepreneur interview for Gin & Magic! But in the meantime, if you're wondering what this is all about, take a look at my blog all about "Why did I create a YouTube channel?"

See you next time!

Maddy Shine

The post Female Entrepreneur YouTube series Gin & Magic: Living your passion with Ania Witwitzka appeared first on Making Your Business Shine.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

I hear this all the time - isn't social media separate from SEO? They're so different, aren't they? How can I make them work together? Shrug emoji, shrug emoji. If this is the first time you've thought about putting social media and SEO together, don't worry! You're definitely not alone and today, I'm going to show you how it works in my latest blog "How to use social media for SEO".

But I know as a creative business owner, you've got a jam-packed schedule and to-do lists coming out your ears, so first I'll talk you through why it's worth it to use social media for SEO (and how it could even save you time!).

Why is social media important for SEO anyway?

If you think only your website will show up in a Google search, think again! Your social media profiles will rank too. Try it now by Googling yourself and see what you find.

Search engines are constantly on the hunt for the best websites and content to display. They work that out in many different ways, from site speeds to backlinks, including looking at your social media content.

Google will give you a huge great tick if your posts are regularly shared, commented on and liked. Search engines want you to create content that people engage with and enjoy. That includes content shared on your social media channels.

And remember that when your post is shared, if it contains a link to your site, they're reposting that too. Result!

Used correctly, social media can bring in a lot of traffic (read: couples!) to your website, improving your SEO score as a result.

What should you post on social media for SEO?

If there's only one thing you take away from this blog post covering how to use social media for SEO, let it be this. People crave visuals and it's your job to supply them.

Add branded graphics to your photos and videos, embed links to blog posts alongside a picture and link to your website when you share quotes, infographics or images. You're providing quality content that people want to engage with, while ensuring a solid boost for your marketing and SEO.

Next up, it’s time to make sure your posts reach as many people as possible. That’s the aim of the game after all.

Tag any suppliers you've collaborated with, post at the optimum time for each platform and mix up your approach and content depending on where you're sharing it. What people expect on Twitter versus Instagram are different – respond to that.

How can you reach more people with posts?

If you’re serious about levelling up your SEO, you should be blogging as often as possible.

Each time you create a blog, share it twice on social media on the first day. Do this within a few hours of the post going live and use different platforms. You could share the article first to Facebook, then to Instagram and later to Pinterest, for example.

Create a social media calendar so that you know what you're sharing and when, then schedule in three more shares of that blog post in the coming week.

But don't just cut and paste the original post. How many times do you really want to see the same photo, after all?

Mix and match the images and copy each time. The perk of this approach is afterwards, you can assess what combination worked best to replicate for future success. The Facebook Insights tool is handy for this.

Collaboration is the key to using social media for SEO

Tagging suppliers who are connected to your updates should become your go-to style. Not only will this increase awareness of your brand, it'll also help you reach more people. This, in turn, can drive more traffic to your post and ultimately, your business.

Sharing your blog posts is another way to tap into the power of other people and promote engagement. Why not email all the suppliers you mention in a blog post to let them know it's live and ask them to share it?

Everyone has an ego (whether they admit it or not!) They'll love to be featured, you'll love the publicity from being shared and Google will love the backlinks that suggest your site is useful. It's a win-win-win!

Using social media for SEO is simpler than you think. With a little bit of planning, you can give your social channels a boost, attract more website visitors and see your Google ranking climb. Even better, because social media is something you're already doing, using social media for SEO won't add to your workload.

So is that it? Can I just implement these and then that's all there is to know?

These are the tips to get you started sure, and I'm excited to hear how you implement them. But I go into much more detail on my SEO course Let's Get You Found. Sign up to the waiting list here.

Chat soon!
Maddy Shine x

The post How To Use Social Media For SEO appeared first on Making Your Business Shine.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

I am thrilled to be joined today by Louisa Crosby, the founder of Brighton Lace, an all-woman ethical lingerie label dedicated to making feel-good underwear that doesn’t cost the earth. I've been lucky to know Lou for some years, and we have grown our businesses together, so I am particularly delighted that she has agreed to be my first ever Gin and Magic interviewee. I learned so much about how she runs her boutique business in Brighton so I just know you're going to enjoy this interview.

Female Entrepreneur Conversations - Fearlessness and Courage with Brighton Lace - YouTube

In today’s show, we talk about how Lou started Brighton Lace, what it takes to run a business, the power of growing a community online, the power of Pinterest (ahem quick plug for my Pinterest course) the importance of self care, what a Rolodex of Love is and why it's a good idea to have one, the fearlessness it takes to run a business, and the courage it takes to show up online!

Thanks again Lou, it was so interesting finding out more about your business. If you agree, please don't forget to hit subscribe, like the video and leave a comment.

Lou's links:

Website: www.brightonlace.com

Instagram: www.instagram.com/brightonlace

Facebook: https://www.facebook.com/BrightonLace/

Pinterest: https://www.pinterest.co.uk/BrightonLace/

Click here to subscribe to Gin & Magic on YouTube

We'll be back again next week with the next female entrepreneur interview for Gin & Magic! But in the meantime, if you're wondering what this is all about, take a look at my blog all about "Why did I create a YouTube channel?"

See you next time!

Maddy Shine

The post Female Entrepreneur YouTube series Gin & Magic: Fearlessness & Courage with Brighton Lace appeared first on Making Your Business Shine.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

I get asked a LOT "Do I really need to blog?" For people who work visually whether it's creating photographs, styling events, painting portraits, I know it's a challenge. If you want to have more content to promote yourself online then blogging really is the easiest way to do it. But whyyyy I then hear people reply. So I wrote a list of reasons....

I mean, the obvious ones are there - it's free, it's not complicated, it's a great way for your audience to get to know you, but I know what it's like. There are literally a million reasons why you'd prefer to do something else sometimes. But those excuses are always there, will always be there and you haven't let those excuses get in the way of growing your business before, so why do it now? That isn't what you signed up for when you became self employed. If you want to know more about why blogging is good for SEO you can check out my post about that here too.

So grab a pen and post it notes, have a read of my 65 reasons, write down your favourites and pin them above your desk, What's more - when you get to the end of the list there's an exciting news I'm dropping in to celebrate International Women's Day next week. Yasss.

    1. It's a free way to promote your business
    2. It’s great for building your brand
    3. It gets you noticed
    4. It builds trust in your readers' minds
    5. It makes you stand out from the crowd
    6. It helps you grow in confidence
    7. It gives you content to use on social media and newsletters
    8. It ensures your latest work is always published
    9. It’s a chance to offer value to your clients
    10. It shows potential clients more in-depth information about the products you sell
    11. If the posts are engaging, gives people a reason to return to your website
    12. It’s a way of sharing helpful advice, tips
    13. It’s a source of pride in your website - you’re happier for people to look at it
    14. It’s great for getting found online by a new audience
    15. By publishing more, you improve and attract more
    16. It’s a great way to practice writing
    17. It increases your audience’s confidence in you
    18. It’s a way for you to express your creativity
    19. It brings traffic to your website
    20. It shows off your best work
    21. It establishes authority in your readers' minds
    22. It lets you help others
    23. It’s a way of sharing examples of your work
    24. It shows experience in specific areas
    25. It updates your website with new work
    26. It lets people know that you’re still here
    27. It’s a way to communicate your values
    28. It helps you guide them
    29. It’s a way of getting to know you, so they can proceed to the next stage of decision making
    30. It’s a great way to build relationships with others you mention
    31. It gives others content to share
    32. It gives your target audience content to share
    33. You can send specific posts to people who enquire to help them with their questions
    34. It provides a good reason for sorting the cream of the crop images to update my gallery
    35. It gives you content for sharing on social media.
    36. It challenges you, and being challenged is good, it stretches you
    37. You learn how to do a new thing
    38. When you monitor traffic coming to your site, it’s motivating
    39. It allows you to share your thoughts and develop them
    40. It has a higher reach than your website alone
    41. It creates new opportunities
    42. It documents your work and life
    43. It shows you care
    44. It sets the tone for what you’re like to work with
    45. It’s a way to share your expertise and experience
    46. It helps you stay in touch with your audience
    47. It keeps your shopfront updated
    48. It can be fun to share something you’re passionate about
    49. Readers can relate to you
    50. It shows off your ideal clients so you attract more of the same
    51. It gives you a voice
    52. It reminds your clients you exist
    53. It's a fantastic way to express your values and message to the world.
    54. It enables you to showcase your latest work.
    55. By adding content with different keyword phrases you improve your SEO
    56. By giving your opinion you pitch yourself as an expert in your field
    57. It builds the "knowing who I can trust" factor.
    58. It gives your audience an excellent opportunity to show images of behind-the-scenes.
    59. It gets you writing and writing is a fantastic way to show your creative talents
    60. It gives people a glimpse of what it's like to work with you
    61. It gives people an insight into who you are
    62. It calls out to your ideal client
    63. It drives traffic to your website
    64. It helps build your network
    65. It enables you to share your knowledge

Wowsers, what a list, right? So hopefully this will satisfy your question 'Do I really need to blog?'

I promised you some exciting news so here it is - next week to celebrate International Women's Day I'm running a competition in my Facebook group So Exciting Obviously SEO for Creative Women and it's strongly related to this post. Come and join me as I go live on Friday 1st March at 2pm in the group where I will help you to stop overthinking everything and get cracking with improving your SEO.

See you there!

The post Do I really need to blog? appeared first on Making Your Business Shine.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

I've been out and about meeting lots of lovely new people recently at events around London, and when I've been learning how to introduce myself. Sometimes others get in there before me "This is Maddy, the SEO Queen" which is wonderful for the old ego but sometimes I get hit with a bunch of reactions when I share what I do to the point where I don't usually use the letters SEO. Why? Because there is so much confusion: what even is SEO? So, here I am to answer that very question. Whether you're looking to launch your wedding business with a pop or trying to attract more bookings, SEO could be just the tool you need. But what is SEO and how can it help you? You’re about to find out…

What is SEO?

SEO stands for Search Engine Optimisation. Keywords dominate many elements of nailing your SEO, but there's more to it than that. You should also consider optimising your site speed, creating clear site maps and menus, categorising content effectively, tagging your images and creating epic content as often as you can.

But while there are many different strings to this particular bow, they do have one common purpose: getting your wedding business found. If you want to put your wedding business on the digital map, SEO is the way to go.

What isn’t it?

A dry, dull and time-consuming exercise that you simply don’t have time for. Once your initial SEO is set up, ensuring that all new content you post is properly optimised takes very little time, especially when you’ve got the right tools to hand.

It's also not something you should overlook. You don’t need me to tell you there’s a huge amount of competition in the wedding industry.

If you want to be on couples’ radars and push your diary closer to being fully booked, you need to make time for SEO. You want to ensure it’s your business that couples find when searching online.

Why does SEO get a bad rap?

From meta data to metrics, there is a whole host of terms and technical information piled onto the SEO table. As a result, SEO ends up feeling overwhelming and overly complicated. Surely it’s for the experts to understand, right?

Wrong! SEO isn’t something to avoid. In fact, it’s something you should be embracing with wide open arms. It has the power to bring couples and wedding enquiries flying into your inbox. That's what makes it So Exciting Obviously!

But it does even more than that. With careful keyword targeting, it can bring in enquiries for certain types of wedding, whether that’s defined by style or budget or both. And what’s more exciting than getting paid to do what you love by clients you’d love to work with? If you want to learn how to do it yourself, then sign up to my waiting list to be in the first to know when my SEO course is open again for enrolment.

SEO terms made simple SEO

Let's start with the essentials: what is SEO? It stands for Search Engine Optimisation. It essentially means making it super clear to search engines what your website is all about, including what you do and who you do it for. Think of the internet like a giant library, but there's no librarian so it's up to us to tell everyone what our site is about, and what they can expect from us.

Keywords

The keyword you choose is a hugely important factor. This is the search term (or terms) that you'd like to be found for when couples make a search. Some will be more competitive than others, so research is key and phrases can be best.

Meta description

This is a short description, typically around 150 characters, that provides an overview of the webpage or blog post to Google. It may be displayed beneath the title on search results, so add a call to action to encourage couples to click.

ALT tags

This is wording you can add to image files to help search engines understand the picture. This text will also be displayed if the image can't be. You can get my full guide on how to tag images for SEO here.

Site speed

The core consideration for site speed is how quickly different pages load. People like websites that load quickly and search engines tend to rank those that do more highly.

So, if you're ready to give your SEO a boost, ping me a message to see how I can help you climb the rankings and reach more of your dream clients.

Until next time,

Maddy Shine x

The post What is SEO? appeared first on Making Your Business Shine.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

I know, I know. You’ve got consultations to plan, quotes to send and a whole host of wedding bookings to work on, before you even consider your wedding SEO.

Finding time to look after your SEO too can feel like an impossible task, but there is a way to make time for it in your schedule. And with the possibility of bringing new bookings your way every day, it’s time that’s very well spent.

In this blog post, I want to help you to step up your search engine rankings in just four easy-to-implement steps.

Make a date with yourself

As with all things business-related, the key to getting your wedding SEO done and done well is to dedicate time to it. That may be an hour a month to research trends and check your ranking for keyword terms. Or it may be checking in once a week.

Little and often is the key

If you tackle SEO each time you publish a blog post or webpage, you’ll never have to face a mountain of content to optimise. Blasting through a short to-do list is achievable. Tackling wedding SEO for 30 posts? Not so much.
Avoid overwhelm by taking a proactive approach to SEO and you’ll soon see that the results it brings really are ‘So Exciting Obviously’.

Batch your tasks together

Whether you’re researching sites to guest blog on or planning your next keyword phrases, doing 10 at a time is almost always more efficient than doing it individually on 10 different occasions.

Make an overall wedding SEO plan covering all the elements you want to tackle. This includes the technical side of SEO like improving your site loading times, as well as assessing keyword phrases. Then take one section at a time, pace yourself and tick it off your list.

Don't be tempted to cut corners

When you’ve only got 30 minutes to spare and you just want to get a blog post published, it’s all too tempting to gloss over some (or even all) parts of wedding SEO. Don’t!

You’ve taken time to create this epic content, so make sure it reaches the audience you want it to. That means optimising for a carefully chosen keyword, setting an SEO title and writing a meta description. It even includes reducing your image file sizes.

You want to boost your wedding SEO score at every opportunity. Leaving small things undone could drag it down and let competitors take your space.

With four simple steps, you can make significant headway in improving your search engine ranking. Do so and you’ll draw in more visitors and stand out as the fabulous business that you are.

Sounds pretty simple when I break it down like this, doesn't it? Go on, try it out and keep me posted.

Maddy Shine x

Photography by Luisa Starling

All gifs from Giphy

The post How to make time to do wedding SEO appeared first on Making Your Business Shine.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

I know this is a sore point for so many people (myself included sometimes - I wrote about what happened to my business when I stopped blogging here!) but it's true, you need to start blogging because well, here are 65 reasons you should start blogging (more). This list applies to all you lovelies who never blog, and all you lovelies who want to know why I harp on about it so much.

I mean, the obvious ones are there - it's free, it's not complicated, it's a great way for your audience to get to know you, but I know what it's like. There are literally a million reasons why you'd prefer to do something else sometimes. But those excuses are always there, will always be there and you haven't let those excuses get in the way of growing your business before, so why do it now? That isn't what you signed up for when you became self employed. If you want to know more about why blogging is good for SEO you can check out my post about that here too.

So grab a pen and post it notes, have a read of my 65 reasons, write down your favourites and pin them above your desk, What's more - when you get to the end of the list there's an exciting news I'm dropping in to celebrate International Women's Day next week. Yasss.

    1. It's a free way to promote your business
    2. It’s great for building your brand
    3. It gets you noticed
    4. It builds trust in your readers' minds
    5. It makes you stand out from the crowd
    6. It helps you grow in confidence
    7. It gives you content to use on social media and newsletters
    8. It ensures your latest work is always published
    9. It’s a chance to offer value to your clients
    10. It shows potential clients more in-depth information about the products you sell
    11. If the posts are engaging, gives people a reason to return to your website
    12. It’s a way of sharing helpful advice, tips
    13. It’s a source of pride in your website - you’re happier for people to look at it
    14. It’s great for getting found online by a new audience
    15. By publishing more, you improve and attract more
    16. It’s a great way to practice writing
    17. It increases your audience’s confidence in you
    18. It’s a way for you to express your creativity
    19. It brings traffic to your website
    20. It shows off your best work
    21. It establishes authority in your readers' minds
    22. It lets you help others
    23. It’s a way of sharing examples of your work
    24. It shows experience in specific areas
    25. It updates your website with new work
    26. It lets people know that you’re still here
    27. It’s a way to communicate your values
    28. It helps you guide them
    29. It’s a way of getting to know you, so they can proceed to the next stage of decision making
    30. It’s a great way to build relationships with others you mention
    31. It gives others content to share
    32. It gives your target audience content to share
    33. You can send specific posts to people who enquire to help them with their questions
    34. It provides a good reason for sorting the cream of the crop images to update my gallery
    35. It gives you content for sharing on social media.
    36. It challenges you, and being challenged is good, it stretches you
    37. You learn how to do a new thing
    38. When you monitor traffic coming to your site, it’s motivating
    39. It allows you to share your thoughts and develop them
    40. It has a higher reach than your website alone
    41. It creates new opportunities
    42. It documents your work and life
    43. It shows you care
    44. It sets the tone for what you’re like to work with
    45. It’s a way to share your expertise and experience
    46. It helps you stay in touch with your audience
    47. It keeps your shopfront updated
    48. It can be fun to share something you’re passionate about
    49. Readers can relate to you
    50. It shows off your ideal clients so you attract more of the same
    51. It gives you a voice
    52. It reminds your clients you exist
    53. It's a fantastic way to express your values and message to the world.
    54. It enables you to showcase your latest work.
    55. By adding content with different keyword phrases you improve your SEO
    56. By giving your opinion you pitch yourself as an expert in your field
    57. It builds the "knowing who I can trust" factor.
    58. It gives your audience an excellent opportunity to show images of behind-the-scenes.
    59. It gets you writing and writing is a fantastic way to show your creative talents
    60. It gives people a glimpse of what it's like to work with you
    61. It gives people an insight into who you are
    62. It calls out to your ideal client
    63. It drives traffic to your website
    64. It helps build your network
    65. It enables you to share your knowledge

Wowsers, what a list, right? 65 reasons you should start blogging more!

I promised you some exciting news so here it is - next week to celebrate International Women's Day I'm running a competition in my Facebook group So Exciting Obviously SEO for Creative Women and it's strongly related to this post. Come and join me as I go live on Friday 1st March at 2pm in the group where I will help you to stop overthinking everything and get cracking with improving your SEO.

See you there!

The post 65 Reasons You Should Start Blogging (More!) appeared first on Making Your Business Shine.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Separate tags by commas
To access this feature, please upgrade your account.
Start your free month
Free Preview