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As your business scales and evolves, there’s an ever-present question about whether or not you need agency support across key disciplines. The in-house vs. agency argument has raged on for decades, and there are strong arguments for both in-house and agency staff leading strategy and execution. This article will serve as a decision making guide […]

The post Should you hire a content agency, or keep resource in-house? appeared first on Builtvisible.

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Chrome Extensions have been available since 2010, changing the way each of us use our browsers and making each one unique to the user. Throughout my career, colleagues have shared different extensions that have helped me work more efficiently and I thought it only fair to share my favourites with fellow analysts. The first problem […]

The post The analyst’s toolbelt: Essential Chrome extensions appeared first on Builtvisible.

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We SEOs like our tools. Each one is instrumental in uncovering aspects of a site we might not have thought about or trawl information that would take years to do manually. One of the best tools, however, is often underutilised: Google itself. Google has the advantage of not only being free but storing exactly which […]

The post How to use Google advanced search operators to find indexation and technical SEO issues appeared first on Builtvisible.

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Let me tell you a story about the worst meeting of my career… Before my time at Builtvisible, I was project managing a new website development. The primary goal was to simplify customer user journey. All was going well: we had completed the customer research, user journey mapping, site architecture and were presenting the initial […]

The post Kill the mystery: the power of a robust brief appeared first on Builtvisible.

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You can learn a lot about a prospective SEO agency from assessing the audits they produce. It’s a fundamental deliverable, almost universally executed at the beginning of an ongoing campaign, that – alongside a strategy project – should dictate the roadmap for future activities. But despite their importance, the quality of audits vary wildly and […]

The post What good looks like when it comes to effective SEO auditing appeared first on Builtvisible.

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Progressive web apps (PWAs) are all the rage right now, and for good reason. They represent one of the biggest technological upgrades to the web in a decade, and they empower developers with the tools they need to create fast, engaging, and reliable experiences which are accessible to a diverse range of users. I hardly need […]

The post Google Analytics for PWAs: Tracking offline behaviour and more appeared first on Builtvisible.

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Christmas is over, New Year’s resolutions have been broken and “spring” is here. Since the last round-up after Christmas, the Data Studio team have been busy spoiling us with eight product updates so far this year. This quarter has been heavily weighted towards making the management of Data Studio dashboards easier with better date range, […]

The post Data Studio: Q1 2019 best new feature round-up appeared first on Builtvisible.

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Fake news seems to be everywhere but as content creators we have the power and responsibility to tackle it head on. Studies have found that on Twitter, a false story will reach 1,500 people 6 times quicker than a true story. False stories were 70 percent more likely to earn a retweet than verified news. […]

The post Seven ways content creators can stop the spread of fake news appeared first on Builtvisible.

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When it comes to content marketing, your first step should be to figure out your goals, which in turn will determine who your target audience is. Content marketing goals could include one or more of the following: Positioning your business as an authority in your industry Attracting new clients through informative content Attaining more traffic […]

The post Six ways to find your target audience appeared first on Builtvisible.

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Tools, tools, and more tools. From email marketing to social media management to content creation—you can find a premium tool for pretty much everything today. But when you’re pressed for time and money, the last thing you want is a list of expensive tools that you ‘must have’ or ‘can’t live without.’ Instead, I asked […]

The post 21 free tools to develop your content marketing strategy appeared first on Builtvisible.

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