Remember when Twitter was the place where everyone shared everything of importance? Us too! Which means we can’t be the only ones who, at one time or another, have thought “I wish I could find that tweet I sent”. Luckily, there are plenty of great methods you can use to search your old tweets and in this guide, we’re going to show you how.
How to Find Your Old Tweets
To determine the best way to search your old tweets you first need to ask what information you have available. To see all of the old tweets an account has ever sent, you can look at your timeline and scroll back, or you can use the little search bar at the top of Twitter and search from:username.
This will show you a list of all the tweets you have ever sent from that username:
Search All Old Tweets from a Twitter Username
As you can see, this isn’t as useful as it could be. What would make it more useful is adding other parameters that will help narrow down your search and learn how to search old tweets. Some of the top options are:
Finding Aged Tweets by Keyword
If you roughly know the tweet you’re looking for, you can pull one or two keywords from that tweet and use it to search. For example if you want to find a tweet from your handle that contains the word “blogging” you could search from:username blogging (replacing “username” with your Twitter handle).
Search Old Tweets By Keyword
This will show you the tweets sent from your username that contain the word “blogging” in chronological order. You can try this combination with any keyword you like. Just remember that Twitter search looks for all of the keywords in your search (it isn’t selective and able to find the closest match like a search engine would). This means that if you search from:twilert article about blogging it will only look for tweets from @Twilert that contain the words “article” “about” and “blogging”.
If in doubt, pick one keyword to begin with and slowly build up to using more than one to check if you will still get results.
You can also use exactly the same process to search by username + hashtag. For example, say you wanted to find tweets you had sent from that time you went to an event you could search from:username #eventhashtag to narrow down your search.
All-Inclusive Tool for Twitter Search
Say goodbye to manually searching old tweets. Say HELLO to customized and searchable Twitter Alerts delivered straight to your inbox on your schedule to make work-life easier in 2019.
Say Goodbye to manually searching old tweets. Say HELLO to customized, geo-targeted, and searchable Twitter Alerts delivered straight to your inbox on your schedule to make your work-life easier in 2019.
Search Old Tweets by timeframe to see tweets in a specific time frame
Searching by user or keyword is probably the fastest way to hunt down a specific tweet, but sometimes you may not have that information available. If you want to search your old tweets from a specific time period, you can add a timeframe.
By searching from:username since:yyyy-mm-dd until:yyyy-mm-dd you can find tweets from a specific timeframe. Just replace the “yyyy” with the year, the “mm” with the month and the “dd” with the date.
For example, searching from:Twilert since:2013-01-01 until:2014-01-01 we can see all of our tweets sent 2013-2014 (yes they’re pretty plain!).
Find First Ever Tweet from an Account
If you want to the first tweet ever from an account, unfortunately Twitter seems to have discontinued its “first tweet” finder. However here’s 3 step a hack that can help:
1. Look on your Twitter bio to find out when an account first joined Twitter
Where it says “Joined November 2008” we can find out the month Twilert joined Twitter, in this case, November 2008.
2. Search around this date
Now enter the same timeframe search we showed above but change the date to the month you joined, for example from:Twilert since:2008-11-01 until:2008-12-01 will show tweets sent from 1st November – 1st December.
3. Arrange by “latest”
Click “latest” and scroll to the very bottom to find the first ever tweet.
There you have it! Our very first tweet.
We hope this guide has been useful for helping you to dig deep into Twitter’s archive and find the important tweets from yester-year! If you need any help finding another tweet from your search history you can for help and advice!
Sounds good, doesn’t it? Now let’s look at how to do it.
Your Complete Guide to Using Twitter Search by Location
1. Search by keyword
The simplest way to conduct a Twitter Search by location is to enter the name of the area you’re curious about into the search bar.
What’s important to note here is that this type of search will only bring up results that include that word within the wording of the Tweet.
That means that if you conduct a search for hair salon London, as in the example below, you’ll only be shown Tweets that contain the words ‘hair’, ‘salon’, and ‘London’. You won’t be shown results that were sent from London but don’t mention the word ‘London’ within the Tweet.
As you can see in the example below, you can narrow your results by choosing either ‘Top’, ‘Latest’, ‘People’, ‘Photos’, ‘Videos’, ‘News’, or ‘Broadcasts’.
An example of the results page after a basic Twitter search is performed.
1. To start, type your query into the search bar and hit enter, just as shown in the example above.
2. On the results page, you’ll see a ‘Search filters’ box in the top left-hand corner of the page. Click ‘Show’ and then choose the dropdown that says ‘Anywhere’ and select ‘Near you’.
This will show all tweets containing your chosen keywords that have been sent from your area.
To find tweets in any location, or to have more control over the results:
1. Type your query into the search bar and hit enter.
2. At the bottom of the ‘Search filters’ box in the top left-hand corner of the results page, click ‘Advanced search’. You will then see the options shown below.
3. Enter your keywords and filter the results by language and accounts, if required.
4. Next, click ‘Add a location’ and search for the neighbourhood or city you’re interested in.
5. Select a date range, if relevant, and then hit ‘Search’. You will then be shown search results that match your query.
The advanced search options on Twitter.
3. Use Twilert
Just like Twitter’s advanced search feature, Twilert’s allows you to monitor users, exclude keywords, and search for tweets within a specific location or language. Additionally, Twilert will send you those tweets in an email, either at a set time or in real-time. As well as helping you to stay right on top of what’s current, it also makes it easier for you to check in without having to spend hours on Twitter.
To run a Twitter search by location on Twilert:
1. Start by entering your keyword into the search box, and then choose to filter by word(s) and/or by user.
2. Next, hover over the ‘Filter by location‘ dropdown and select ‘areaon a map‘, as shown below.
3. You should then see a map. Click and hold as you drag the cursor across the location you’re interested in. Release to drop a pin, as shown below.
4. Once you’re happy with your search location, click ‘Save location‘ to return to your search results. Click ‘Next‘ to enter your alert preferences, and have Twilert notify you of any future tweets relating to this search.
Put your new skills to the test
To take advantage of your newly learned Twitter search capabilities, try setting yourself a challenge. See what you can gain from conducting a Twitter search by location across multiple different keywords. Finding the right search terms can take trial and error, so record your searches as you go along to narrow down what works.
Thanks to Twitter’s February 2018 update, where tweeting repeat or even similar content was disallowed, the days of regurgitating the same old posts on Twitter are over. While the announcement may have come as a big shock at first, it could now be viewed as the wake-up call many businesses needed.
No one has time to click links of even the most interesting posts anymore, so scheduling repeat content for the sake of consistency is no longer an effective method (if it ever was!). Those who have reviewed their Twitter strategies have likely seen an improved ROI.
So – now that automating repeat posts is no longer an option – what other methods of using Twitter should be explored?
5 Exciting Ways to Use Twitter Without Regurgitating Content
1. Level up your customer service
Twitter’s own research suggests that customers who’ve had a response from a brand on Twitter have 3x higher brand preference than those who don’t. Those customers say they’d also be more likely to recommend a brand who’s responded to them on Twitter.
It’s clear that using Twitter for customer service can be beneficial, but how do you do it effectively?
24% of Twitter’s survey respondents ranked speed as the most important factor for customer service on Twitter, with 71% saying they’d expect a reply from a brand within an hour.
Monitor mentions and keywords
Recognise the need to monitor mentions of your brand or keywords that surround it with a tool like Twilert. Conversations may be going on where your brand hasn’t been tagged directly, and it’s crucial you’re able to take advantage of opportunities like this. Two-thirds of users say their opinion of a brand would be improved if that brand responded to a tweet.
Make use of Twitter’s features
Twitter recognises that more and more businesses are using the platform as a key customer service tool, and it’s responded with helpful features. Ways to use Twitter for improved customer service include:
Provide your support hours so customers know when you’re available
Permit direct messages so you can have private conversations with customers
Clearly indicate that you offer support, so customers know you’re running a customer-service friendly Twitter account
Set-up welcome messages as a way of prompting customers that start typing a direct message to your account
Have a plan and follow it
You’ll need a system for managing the enquiries and requests that come in. What can be dealt with publicly, and what needs a private response? What can be handled in Twitter, and what needs to be taken elsewhere? Consider all the possible requests you might get and plan a response for each of them. As new ones arise, add them to your plan. The more prepared you are, the better your service will be.
Give personal, human responses
Templated responses to common queries can save you time, but it dulls the customer’s experience. If you can inject personality into your customer service tweets you’ll build stronger relationships with your customers.
An example of a helpful, personalised customer service reply from @AdobeCare on Twitter.
2. Report on the latest news in your industry
In April 2016, Twitter moved from the crowded “social networking” category of the iTunes App Store (where it was ranked within the top ten) to the “news” category, where it now sits at number one.
On its own, this change might have been seen simply as a move to attract new users. Combined with other changes Twitter has made in recent months, however, it might suggest a wider move to reclassify the way the platform is seen and used.
With the addition of live news broadcasts and curated timelines around breaking news events, Twitter seems to be further cementing its position as a platform for news distribution and commentary.
Consider this in relation to your brand. Reporting on the latest news in your industry can be one of the most effective ways to use Twitter for business. When you consistently share interesting and informative news stories from credible sources, you will:
Gain authority in your industry
Improve your credibility
Find opportunities to connect with influencers
Encourage discussion and engagement from your followers
Could reporting on, sharing and commenting about the latest news in your industry be an effective Twitter strategy for your business?
3. Provide real-time commentary on popular culture and events
One of the most effective ways to use Twitter to build your brand is to comment in real time on what’s current and popular.
Twitter is all about what’s happening in the here and now, and smart brands take advantage of this to build knowledge, like, and trust with their audiences.
When you’re able to react quickly in a fun, witty, or intelligent way to what’s going on in the world, you’ll gain fans and not just followers.
To do this well, you’ll need to have plenty of time to invest in the platform. It’s crucial you stay on top of trends on Twitter, as well as being present to engage with the community you’re building.
UK juice and smoothie brand @innocent is still one of the best examples of a brand that’s good at adding value through humour and entertainment. Here are some examples:
An example of a Tweet from @innocent about popular TV show ‘The Great British Bake Off’.
Another example of an entertaining Tweet from @innocent, this time about National Poetry Day.
You can increase brand awareness and loyalty by running offers and promotions on Twitter – especially if you’re a B2C brand.
With over 330 million monthly active users, there’s no shortage of people to market to on Twitter. Where some brands struggle, however, is in reaching their target audience. On average, 350,000 tweets are sent every minute, which equates to 500 million per day. So how do you run an effective promotion that will get noticed and produce results?
To get started:
Know your target audience
Set a SMART goal
Think carefully about the timing
Provide lots of value
Be strategic about the details behind your offer
Once you’ve got each of the points above worked out, it’s time to develop creative, attention-grabbing content that will stop the scroll.
An example of a Twitter promotion run by UK computer game retailer @game_collection.
5. Be generous with tips and advice
Now that sending out repeat automated shares of the same links is frowned upon, it might be time to consider adding more value within Twitter itself.
Make life easier for your followers, who are likely pressed for time, by providing snippets of information, advice, and tips.
A lot of brands and users already follow this strategy when at events, sharing key points from speakers or summing up talks in a tweet or two. Tweets like this are often very popular with their target audience, gaining plenty of engagement and interaction.
By keeping content like this niche and sharing original, insightful ideas, you can quickly gain an engaged following of relevant people. It’s a good tactic for demonstrating expertise, building trust, and leveraging influencers.
An example of a helpful and informative Tweet from SEO company @clickinglocal. Rather than teasing this information and linking to a blog, they’ve provided it directly in Twitter to make life easier for their followers.
In summary, there are plenty of ways to use Twitter that don’t involve regurgitating the same old tired content. If your strategy is in need of a refresh, consider these five ideas for turning Twitter into more than just a link sharing tool for your business.
For those looking to make money online via a social network, channels such as Instagram, YouTube, or Facebook might seem like the obvious place to start. But did you know that many users all over the world profit from initiatives carried out via Twitter?
While some people believe that Twitter is in decline, it’s actually steadily growing. With 330 million monthly active users (that’s a 4% increase over the last year), it’s more popular than Pinterest, Snapchat and LinkedIn.
Like any other social network, the key to being in a position where you can make money on Twitter is to build a following. This won’t happen overnight, so you need to be prepared to put in the work.
With each of the tactics we’re about to suggest, you’ll see a whole lot more success if you’ve got a respectable presence on Twitter. That doesn’t have to mean huge numbers, but it does mean a relevant, engaged audience who like and trust you.
To achieve that, you’ll need to work on the following things over time:
A Twitter search for ‘looking for a freelance designer.’ The results show two recent tweets with that phrase.
2. Post sponsored tweets
Sponsored Tweets, just like sponsored Instagram posts or YouTube videos, are Tweets that a brand is paying a user to publish.
When a user has built up an audience of people with certain interests, relevant brands will pay to tap into that audience and get their products or services in front of them. This is known as influencer marketing.
An example of a sponsored Tweet from Twitter user @PhillyD containing native video (video that’s uploaded directly to Twitter).
There are agencies, such as Twitter-owned Niche, which connects content creators with brands to help them make money on Twitter.
Alternatively, creators can go it alone and build their own connections, reaching out to brands they’re interested in working with or searching for opportunities online. As a creator’s channel grows, brands will eventually start reaching out to them, and the amount they can charge for sponsored posts will increase.
Influencers or content creators aren’t the only accounts who post sponsored Tweets. They can also come from brands, businesses or established media companies, as shown in the examples below from online magazine The Pool.
Examples of sponsored tweets from media company The Pool.
3. Use affiliate links
Affiliate marketing, similar to influencer marketing, is a method brands use to reach pre-existing audiences via publishers. Again, a publisher could be an individual creator or influencer, or they might be a business or a brand.
By posting affiliate links, content creators can earn a commission from any sales made via that link.
An example of a Tweet from @emshelx containing an affiliate link for the jumper she’s modelling.
Affiliate marketing is a popular option amongst bloggers and influencers who promote products (commonly fashion and beauty items) by sharing content about themselves and their lifestyle choices.
Some marketers and entrepreneurs also use affiliate marketing to build online businesses. They’ll team up with software companies, service providers, or subscription-based businesses to create content. The purpose of this content will be to introduce, demonstrate, and recommend products or services from the brand they’ve partnered with. In return, they’ll get a commission on any sales.
Crowdfunding is the act of calling upon a large group of people to raise funds, commonly for business ventures and creative projects.
The standout platform for this fundraising tactic is Kickstarter. Since its launch in April 2009, Kickstarter has helped fund 150,647 projects with backing from over 15 million people. In total, $3.9 billion US dollars have been pledged.
If you’re looking to make money on Twitter to fund an idea you have, crowdfunding could be a worthwhile move.
The process involves creating a campaign that outlines what your plans are and how you intend to spend the funds you raise. In return for pledges, fundraisers typically offer pre-specified gift packages to their backers.
An example of a crowdfunding tweet from Twitter user @LanaParrilla.
5. Sell products
While it doesn’t offer shopping features directly, Twitter can be a great platform for helping retailers and private sellers reach more customers.
Again, you’ll see more success after you build a relevant, engaged audience. Once you’ve done that, you can use Twitter to share links to products you’re selling on any other site, from Amazon to Zazzle.
Alternatively, you can use Twitter as an advertising platform to help get your products in front of new customers. The targeting capabilities employed by Twitter Ads gives businesses the opportunity to get seen by the right people. Twitter spans a global audience and works in 40 languages.
An example of a promoted tweet from @BTBusiness, published via Twitter Ads.
6. Sell a Twitter-related service or product
As you build up your own knowledge and expertise around using Twitter to grow an audience, you may spot an opportunity to create a service or product that can help other people make money on Twitter.
This might be in the form of a course, like in the example below, or an eBook, website, or even an app, for example.
New users are joining Twitter every day and there’ll always be people who are looking to learn from those who have more experience than them.
An example of a tweet about a Twitter course from user @DesmondDreckett
In conclusion, there are several ways you can make money on Twitter if you just give the channel the time and effort it deserves.
If you’re relying on Twitter to help you reach your audience, coming up with smart and creative ideas for what to tweet is essential. In this post, we’ll share 10 unique Twitter ideas you can use to spread the word about your business.
Understanding your target customers, who they are, what they’re interested in, what motivates them, and what their challenges are, will all help you write tweets that resonate with them. These are the people you’re trying to entice, after all, so it’s important you create content with them in mind.
Tone of voice
Your tone of voice is the personality that comes through in your words, either written or spoken. It’s the character of your brand, and it’s not necessarily about what you say, but more about how you say it. A consistent, appropriate and recognisable tone of voice helps brands build loyal relationships with their audiences.
Don’t be put off by the word ‘strategy’. This simply means having an understanding of why you’re creating content and how posting on Twitter will help you reach your goals. Part of your content strategy should include details of your target customer and your tone of voice, as well as an overview of your goals and the plans you’re putting in place to reach them.
Once you have these things worked out, it’s time to start thinking about what to tweet.
How to Write a Tweet – 10 Unique Twitter Ideas
1. Share a blog post
Sharing a blog post is a straightforward tactic for using Twitter to drive traffic to your site.
What’s important to remember here is that Twitter users expect value and appreciate variety. If you want to get maximum results from Twitter, don’t just automate Twitter blog post shares without putting any thought into the experience your followers will have when they read your tweets.
Instead, look for creative ways to tweet links to your blog posts, including:
With a quote pulled from the post
With a question that’s answered in the post
With a comment that someone has made about the post
With a brief summary of what the post includes
With a short explanation of why the post was written and who it’s for
With variations of the heading
Over time, you’ll start to get a clearer picture of which of these tactics resonates most with your audience. From there, you can narrow down your options and do more of what works.
This example tweet from copywriter Laura Parker shows how a blogpost can be shared with an outline of what’s covered in the post.
2. Give advice
Creating tweets with advice that’s relevant to your audience is a smart way of demonstrating your knowledge and expertise. Not only that, your audience will find it valuable and – if they like your advice – it’ll help you build trust and loyalty.
Start by brainstorming topics that are relevant to your business, and then come up with advice you can give under each topic.
A good understanding of your target audience will come in helpful here, as the type and level of advice you give may depend largely upon who you’re talking to.
3. Design a thread
Twitter threads are a sequence of tweets from the same account that are linked. They’re handy for when you have something to share that doesn’t fit in one tweet, or for updating or expanding on something you’ve already shared.
You could design a Twitter thread to share a number of things, including:
A series of tips, or one longer piece of advice broken up into several tweets
A story, such as a day behind the scenes of your business, with videos
Coverage of an event, including images that show how the day went
The key points or findings from a report, complete with statistics and graphics
Various examples from your portfolio that show your best work
Your opinion on a topic, with GIFs that help convey emotion
This example shows how a Twitter thread is created using the desktop version of Twitter.
4. Ask a question
Twitter is a great tool for starting conversations, and you can make the most of that by asking your followers questions.
Again, keep it relevant to your business and your target audience, and take this opportunity to try and learn something that will help you refine your offering.
You can develop your questioning skills by learning more about the different types of questions. These include:
Closed questions (typically with a ‘yes’ or ‘no’ answer)
Open questions (they usually start with ‘how’, ‘why’, ‘where’, ‘what’, ‘when’ or ‘who’)
Leading questions (where you’re guiding the responses – i.e. ‘What do you like about this?’ rather than ‘What do you think about this?’)
5. Use a poll
A Twitter poll is another example of how to write a tweet that will start a conversation and encourage feedback from your followers. By tweeting questions and polls, you’ll be showing your audience that you value their opinion, which will help to build loyalty and trust.
You can use polls to:
Find out more about your audience and their preferences
Gather data and opinions for a blog post
Create a daily or weekly question to entertain your followers
Get customer feedback on a product or service
This example shows a Twitter poll being created in the desktop version of the website.
6. Create a video
Video is growing on Twitter, with the number of Tweets containing video increasing by over 50% since the start of 2016.
That’s good news for marketers because Twitter’s own figures show that tweets with video are six times more likely to be retweeted than tweets with photos, and three times more likely than tweets with GIFs.
Wyzowl’s 2017 report found that 79% of consumers prefer video to text to learn about a product, and 84% have bought something after watching a brand video.
As well as live video, which we’ll talk about more below, you can use video on Twitter to:
Live video gives brands an opportunity to show the people behind the business. This makes for a more personal experience which helps establish an emotional connection. Because it’s generally unscripted and unrehearsed, live video fuels authentic engagement where loyal relationships between brands and consumers can develop.
Here are some Twitter ideas for using live video to educate, inform, and entertain your audience in real time:
Hold a Q&A session where an expert answers real questions from your audience
Conduct an interview with an expert or someone of interest
Demonstrate a product or explain a service
Stream a live event for those who were unable to attend
Make an announcement or introduce an offer
8. Express an opinion
Sharing opinions about industry news, trending topics, or points of interest can help you filter your audience and identify those who are most likely to respond to your offering.
Stay impartial and you’ll probably please everyone, but give an opinion and you’ll find people who really get it.
You don’t have to be controversial. Start by looking for ways to show which side of the coin you fall on when it comes to topics in your industry that are commonly debated.
You could also use your voice and your platform to get behind a certain cause or campaign that reflects your business’s wider mission. People now expect brands to represent their values, so a strong mission and considered ethics are important if you want to win favour with a younger audience.
9. Join a conversation
One of the most effective ways to grow a following and increase engagement on Twitter is to be social. It’s in the name, after all – social media.
By joining conversations, taking part in Twitter chats, replying to relevant tweets, and generally engaging with other users, you’ll generate more results for your business than you would by simply broadcasting.
Spend some real time on the platform – be it an hour a week or a couple of hours a day – and make a point of interacting with other people and brands. Do this with purpose by focusing on:
Those you’d like to work with or for
Influencers in your industry
Brands that share your values
Accounts that tweet about topics relevant to your work
You’ll soon find that you build a genuine network and a more effective presence on Twitter.
10. Take advantage of hashtags
Last but not least in this list of Twitter ideas is hashtags. The obvious function of hashtags is to help your tweets reach a wider audience, but there’s a lot more you can do with them than that.
First introduced in 2007, hashtags helped make Twitter the powerful search engine it is today.
By using hashtags to search for and reply to tweets, you can make new contacts, find new leads, discover PR opportunities, learn more about your target audience, and find new ways to promote your content.
Social monitoring in this way is a widely underutilised tactic, and brands that do it well have a clear and deep understanding of how they can best serve their audience.
Follow our Tweets for more Twitter ideas and tips to help you develop a winning strategy.
Significant changes to Twitter’s API early in 2018 affected the way brands use Twitter automation to manage their accounts. Following Twitter’s February 2018 announcement, in which it put forth new guidelines designed to reduce spam, automation has become risky for users of the platform. This crackdown on bots came after Twitter’s review of the social media use surrounding the 2016 US election.
We stand behind Twitter’s crackdown on bots and spamming, though it’s a shame the changes had to affect the way many of us used Twitter automation previously. Thankfully, there are still plenty of ways you can automate your Twitter management to still save on that all-important time. Here are our top three ideas to get you started.
3 Non-risky Ways to Automate Your Twitter Management
1. Get alerts via email with Twilert
To reduce the amount of time you spend on Twitter monitoring mentions of your brand, set-up Twilerts to get a full round-up of important tweets via email. Where you may have lost time automating Twitter broadcasting, you can make up for it by using Twilert to listen in.
This makes it easy to find out what people are saying about your brand on Twitter. It’ll capture tweets according to the criteria you set (including hashtags, handles, tweets that contain URLs, and keywords mentioned by verified users), and send them directly to your inbox in real-time or according to a schedule you set.
If you automate your Twitter management in this way, you’ll be free to focus on other things while Twilert listens and collects data for you. Furthermore, the advanced search tools make analysis of Twitter trends quick and easy.
An example of a new Twilert being set-up to collect tweets to @WordPress that contain the word ‘How’.
Zapier connects hundreds of apps to help you automate your work, making it easy for you to integrate software and tick off tiresome tasks automatically.
You can use Zapier to automate your Twitter management in several ways. One of the most useful is a Zap (a reaction triggered by a set of conditions) that sends a direct message to you in Slack (or your messaging platform of choice) whenever someone new follows you on Twitter. This allows you to stay on top of what’s going on without having to check the app constantly.
You could also use Zapier to auto-follow back, though beware that you may end up following bots. Zapier offers plenty of other ideas for Twitter automation, including cross-channel posting, sharing new tweets from a Twitter list in Slack, and adding new followers to a Google spreadsheet.
Examples of integrations you can set-up in Zapier to further automate your Twitter management.
3. Use Twitter quick replies and welcome messages
In November 2016, Twitter announced two new features – quick replies and welcome messages. To be used in direct messages, these features were designed to make communication between businesses and people quicker and easier.
Welcome messages are a way for businesses to greet people as they enter a direct message conversation. Rather than seeing an empty chat box, the user would see a pre-set welcome message from the business that sets expectations for the conversation.
Quick replies help guide the resulting conversation, letting businesses prompt people with the best ways to reply. This could involve asking users to choose from a list of options or guiding them to enter specific text values.
Using either or both features could help you speed up and improve the way you use Twitter to deliver customer service. And, since it’s Twitter automation direct from the platform itself, you can ensure you’re working well within the rules.
Twitter is arguably the fastest moving social media platform around, and it demands a steady presence from brands who want to stay relevant. When you’re spinning many plates and managing multiple online channels at once, Twitter scheduling is a smart tactic for ensuring you remain consistent. Before you dive in, though, read our top five tips on how to handle Twitter scheduling effectively in 2018.
5 Things to Know About Twitter Scheduling Today
1. Duplicate posts should be avoided
In February 2018, Twitter published new guidelines that targeted automated spam and the use of multiple accounts. The somewhat vague announcement from Twitter caused much speculation, particularly around what this meant for scheduling one tweet to repeat multiple times. Was it still okay?
While repurposing content can form part of a strong social media strategy, duplicating the exact same message is now considered bad form, and scheduling apps like Buffer choose not to offer this feature.
Instead, there’s an emphasis on refreshing content to include different text and/or media, as well as scheduling similar tweets further apart. In a nutshell: it’s time to stop using tools or techniques which recycle the same tweets over and over, to avoid getting blocked-out by Twitter.
2. Timing is less of a factor than it used to be
If you can spot regular spikes in your engagement at certain times, you’d be wise to take advantage of this when scheduling tweets. If, however, you’d planned to search for advice on the best times to post, beware that such studies are flawed.
When a user visits Twitter, their home timeline will display the tweets they are likely to care about most first. Twitter chooses these tweets based on several factors, including the accounts a user interacts with most and the tweets they engage with. A user’s home timeline may also show an ‘In case you missed it’ section that highlights any tweets that may be of interest.
What this means for brands is that it’s less about predicting when a target audience will be on Twitter. Instead, the focus should be on getting that crucial early engagement that the algorithm takes to mean a tweet is noteworthy.
3. Events and key dates matter
While scheduling tweets to the minute is less important than it used to be, you’ll want to pay close attention to your calendar. Key dates and events, both local and national, have a big impact on Twitter, and so it’s important you consider them when you’re creating and scheduling tweets.
Twitter’s 2018 event calendar might provide you with some inspiration, though it’s likely you’ll have more success if you think small and specific. To get started with your own annual calendar, ask the following questions:
What’s going on in my industry throughout the year? (Think conferences, events, and launches)
Which dates are key for my brand? (Perhaps these dates will be seasonal, such as Christmas or Valentine’s Day, or they may be specific to your business, such as launch days or anniversaries)
Which national events relate to my brand? (There’ll be obvious ones, such as National Baking Week for baking related businesses, for example, as well as the less obvious that might require some creative thinking)
An example of how @Whatley_Manor used #NationalDogDay2018 to promote their hotel and spa.
4. Be prepared to react quickly to what’s happening in the world
Scheduling tweets in advance carries many benefits, but it doesn’t come without risk. What seems like a perfectly innocent tweet when it’s scheduled ahead of time can easily be taken out of context according to what’s happening on the day.
Consider a tweet about going into London that’s posted on the day of a terror attack, for example, or scheduled tweets from an airline that go out after a plane crash. A brand that schedules tweets and then forgets about them is in danger of garnering some seriously ill feeling.
Social media managers should always have access to their scheduling apps even when they’re on the move, and it’s important they stay on top of the latest news and events by setting up Twitter alerts and checking in regularly.
5. Remember – quality over quantity
Finally, while Twitter scheduling can save you time and keep you consistent, it’s worth bearing in mind that nothing beats real-time interactions with others.
Social media is increasingly about building relationships and engaging to develop know, like and trust with an audience.
Scheduling tweets can form an integral part of your strategy, but if you rely on this tactic completely, you may not see the results you were hoping for.
Now that you know our top 5 tips for Twitter scheduling in 2018, will you be making some changes to your strategy? Let us know on Twitter.
The Twilert Pro plan is our most popular plan with customers (you can view all of the Twilert plan details here). So in this guide, we thought we’d walk you through exactly what the Pro plan is, how it works and which features you need to know about.
What is the Twilert Pro plan?
With any Twilert account we offer a 14-day free trial, to give you a chance to test Twilert’s features and see how you might like to use it as a tool with which to monitor Twitter. The trial we offer is of our Pro plan, so if you’ve already had your trial then may have already used some of the Pro plan’s features! Once this trial ends, you have the option to upgrade to a monthly Pro plan, or another one of our plans, like our Basic and Agency plans, to continue to keep the Twilerts you’ve created and to create new ones!
How much does the Twilert Pro plan cost?
The Pro plan is $19 per month with a monthly account and you can cancel any time you like – no notice required. If you’re thinking about signing up for an annual account then great news, you’ll also get two months for free! Making a year of the Pro plan only $190.
Which features do you get with the Twilert Pro plan?
20 email alerts
With the Pro plan you get 20 Twilert email alerts. These look like the below and are sent via email to your inbox:
Each alert is able to monitor any tweets within your Twitter Search parameters. For example: Twilert 1 may be searching for any tweets that contain the hashtag #journorequest and Twilert 2 may be for any tweets sent by the user @maryberry and so on, until you reach 20 Twilerts. You can also use complex Twitter search queries such as the “OR” operator, to combine searches and look for more than one set of results within each Twilert. For example, the below Twilert will look for any tweets from the user @techcrunch that contain any of the hashtags: #IoT, #robotics or #automation. This Twilert is looking for three different hashtags but still only counts as one Twilert – clever eh?
Unlimited alert emails
Within your 20 alerts you can receive as many email alerts as possible to ensure you see all of the key tweets you want to monitor. For example, Twilert 1 may send you one email per week, whereas Twilert 4 may be setup in real time and may send you one email per minute! These are all included within the Pro plan and there is no limit on the amount of results you can receive.
Daily alerts, hourly alerts or near realtime alerts (every five minutes)
Our Pro account allows you to choose how often you receive your alerts. This could be daily, hourly (at a time you choose) or in near realtime alerts which could be as often as every five minutes.
From the moment you set up an alert, a Twilert Pro plan will save all of its history so that you can log in to your Twilert account at any time and view all of the tweets that have been captured. The Twilert search history looks like this:
You can also use the filters to search within your history or to specify a date range. Please note: if you delete the Twilert you also delete its search history. If you want to finish monitoring a keyword or user, but retain your search history, you can Pause the Twilert instead.
If you prefer to have your Twilerts sent via RSS or JSON, rather than by email, you can simply click on the RSS icon in the Twilert to access a RSS, JSON or ATOM feed.
Frequently asked questions
Can I send my Twilerts to more than one user on the Pro plan?
No, for email groups and the ability to BCC a client or colleague, you will need to view our Agency plan.
If you’ve just joined Twitter you may feel like that person who turns up to the party once everyone else is already wasted. Trying to catch up is often not a fun (nor safe) experience. But going beyond the party metaphor, it can be seriously difficult to know what Twitter is, how it works and how you can use it for maximum benefit today.
In this post, we’re going to take you through how to use the social media platform as a beginner joining Twitter in 2018.
What is Twitter?
Twitter is a social media channel launched in 2006 that allows users to speak to each other through a message called a “tweet”. The tweet was built from the idea of a text message, which becomes clear when you look at your feed and see a series of “messages” from users. However, this idea has since evolved in line with how we access the internet and what we expect from social media channels. The tweet can now encompass all types of rich media, such as web links, images, videos and GIFs (a moving image). The tweet also now has a character length of 280 characters, whereas before it was always 140 characters.
An example of a tweet containing a link and an image.
How do people use Twitter?
Twitter is used to share statuses on what a user is up to, as well as receive “real time” news and provide commentary on everything from the latest TV show, to politics and world events. “Trending on Twitter” means something is very popular with lots of users. Twitter is also widely associated with hashtags and using a hashtag (a word prefixed by the # symbol) is a way of tagging subjects and increasing dicoverability. Twitter also uses user handles, meaning that each account name begins with a @. By tagging someone’s handle, they are present in the tweet and also receive a notification that they’ve been tagged.
A business can also create a Twitter account. These are almost identical to personal accounts, as both have access to Twitter analytics and can pay to promote a tweet or their own account.
Notable Twitter changes
Other than the extended character count (which caused a big ruckus amongst Twitter users) another notable Twitter change was the introduction of an algorithm.
As you’ll see in our guide to social media algorithms the early days of social media saw chronological feeds, where tweets were viewed in the order users had sent them. This gave an even playing field to anyone on the channel, whether brand, friend, family or stranger.
Today, Twitter orders its feed by algorithm. This supposedly means the tweets you most likely want to see show up first in your timeline. These tweets are chosen by a criteria such as how often you interact with those accounts and how often you engage with the tweets that those users share.
Having become known as a news and “real time” channel, this has reduced Twitter’s ability to be a reputable, live news source. However Twitter’s trending topics and Moments do help to keep users in touch with what’s trending at that moment in time.
Twitter Tips for Beginners in 2018
Now you know what Twitter is and how it works, here are some top tips for those looking to use Twitter to connect with others, grow a following and make an impact in 2018.
1. Connect often
As is the case with all social media channels, simply being on Twitter is not enough. Twitter thrives on its community and the more you connect with other followers the more quickly you will grow your following and the more you’ll get out of the channel. Being present often, is key to building relationships and being seen as someone worth talking to on the channel (who isn’t going to disappear for months on end).
2. Engage and reply
Scheduling automated tweets to share your latest blogpost will see little result on Twitter. Actually spending time as a real person on the channel is increasingly important. This means answering questions, talking to users and discussing points. Basically engaging with the topics, people and brands you find interesting and want to talk to.
Talking directly to users is a great way of connecting with them. Image source.
3. Tweet in real time
One of the best ways to find likeminded people on Twitter and to spark conversations is by using Twitter alongside a real time event. This could be looking at tweets during an episode of your favourite TV show, seasonal or weekly trends or discussing something happening in the news which might be a “Trending topic” at that time.
4. Don’t regurgitate content
In February 2018, Yoel Roth, who works on API Policy and Product Trust at Twitter, published this blog post. The TL:DR version is that Twitter no longer allows the regurgitation of the same content and tweets. Previously, many marketers and users would use scheduling tools such as Buffer or Meet Edgar to automate the resharing of blogposts and tweets. The new rules meant that if you reshared the same tweet multiple times, you could find your account suspended.
This shows how Twitter is trying to move users back to having real conversations and providing value. When it comes to resharing blogposts, you need to come up with different hooks, titles and conversation starters for your audience.
5. Use Twitter chats to supercharge your connections
Twitter chats are meetups on Twitters where lots of different users log in and answer questions or discuss topics at the same time.
This is a really fast way of finding other users to follow, or who may want to follow you, and making online connections. Twitter chats are a great way of providing your opinion and experience to other users. Just ensure you are adding value and taking turns to listen, reply and give advice. No one likes the Twitter user who turns up to a Twitter chat solely to promote their own business or blog.
6. Tag others
Tagging other users whose blogposts you have shared, or who could be a great source of information is a great way to extend your reach within the Twitter community. Not only might that user then be drawn to your account to follow or connect with you, but you’ll also find that you get more eyeballs from their followers on your content and account.
7. Monitor customer enquiries
Twitter has become the number one channel users turn to for customer support. If you’re running a business profile, consider how you will monitor the account for mentions, questions and direct messages. A timely response and clear guidelines in your Twitter bio of when you will be online will help users understand exactly what to expect. A monitoring tool like Twilert which sends email notifications when your account or handle is mentioned can also help.
Some Twitter accounts receive hundreds of Twitter messages every hour. Image source.
8. Use Twitter lists to declutter
Thanks to the algorithm and just the sheer volume of people on Twitter, you can also employ Twitter lists to help you stay on top of the accounts and tweets you really want to see. Twitter lists can be private or public and you can add any user to a list to create a personalised feed of content you want to engage with.
9. Employ Twitter search
Twitter search is one of the easiest ways to find users, hashtags or specific tweets on the channel. It’s like a huge Google for Twitter and by understanding how to use Twitter search operators, you can track down specific content in seconds.
10. Review Twitter analytics
When you’re just starting out on Twitter it can be difficult to judge what content is resonating with your audience, the best times to tweet or even if your tweets are getting any engagement. Twitter analytics is a free tool provided by Twitter where you can dig deep into all of your past tweets and how they have performed. Here are 5 Twitter analytics features we think worth using.
Are you excited to head to Twitter and begin building an audience? Let us know any tips, advice or questions you have @twilert.
Stories are the next big thing in social media and everyone is consumed with Instagram, in particular, as a story-telling channel. Of course, Instagram is the haut monde when it comes to social media stories, given its story feature introduced back in 2016 that mirrored Snapchat’s ability to post an image or video that expires in 24 hours.
But did you know you can tell stories on Twitter too? Granted, Twitter is yet to introduce its own specific “Twitter Stories” feature, but it does have a plethora of other areas where telling stories make for an engaged audience.
If your target customers and staff use Twitter and you want to engage them with a little storytelling, here are a few ways you can go about it.
1.Broadcast on Twitter Live
Creating live stories on Twitter is a great way to mimic the story feature widely available on other channels. It’s fairly undertilised and as with most channels, video is prized highly in Twitter’s algorithm meaning a video story from you could get pushed to the top.
Twitter once had its own live video tool, Periscope, which is now used to power live videos directly within the app. To create a live video, simply click on the compose button inside the Twitter app as if you were to write a tweet and you will see the live icon. By clicking this (and enabling microphone and camera access) you can begin a live Twitter video feed.
The best thing of all? When you go live on Twitter, your video is saved and posted as a tweet so you, and your customers, can go back to re-watch it at any time.
To further engage your audience while using Twitter live, users can comment and send in hearts to react to your content. This lets you do a Q&A type video and gain feedback on the parts of your story that resonate with your audience the most. If you want to create a private live stream (that isn’t discoverable on Twitter), you can do this directly through Periscope.
Twitter live can be used to:
Share an exclusive “behind the scenes” insight
Launch a new product, service or event
Introduce members of your team or even customers
2. Create a Twitter thread
Despite Twitter’s upgrade to 280-character tweets (from the previous 140 characters which made tweets conveniently fit within the size of an original text message), sometimes you still need more room to tell a story.
A really useful trick to tell a story on Twitter is to use threaded replies. Twitter has introduced a feature where you can “link” different tweets together into one comprehensive story, so that when a user is interested they can click on the thread to read more.
To do this, open a new tweet. As soon as you begin typing, you will see the + button appear next to the “Tweet” button, as shown below:
When this appears, you can use it to create a second (or third, or fourth and so on) tweet that is connected to the first.
Many users also add the word “THREAD” in the initial tweet, so that their audiences know to clickthrough and read more.
Within the feed, you can spot a thread by the words “Show this thread”.
By clicking on this, your audience can view the full set of tweets that are joined, plus any related comments, likes or retweets.
Threads are a great way to tell a story outside of the traditional means such as video or imagery, and to grip users enough to make them want to read each message.
Twitter threads can be used to:
Create a mini-blogpost
Start a series: for example “social media tip Tuesday” to share your best insights
Give details about an event, product or service you offer
3. Use Twitter moments
Another way to create stories on Twitter is to use, and become part of, Twitter Moments. According to Twitter, “Moments are curated stories showcasing the very best of what’s happening on Twitter”. To view daily Moments, click on the “search” icon within the Twitter app. Underneath “Trends” you will see “Today’s Moments”. These are collections of tweets that have been curated into a single story by Twitter.
On desktop, they can be accessed using the “Moments” tab in the navigation bar.
As you can see here, Moments are often split into different categories such as “News” or “Sport”. These will also be organised by any content that’s timely or trending at that moment in time.
By selecting “Create New Moment” you can create your own Twitter story using the Moments feature. This allows you to add a title, description and specific tweets such as those you have liked or tweets from your own feed.