Discover the towns and cities of Victoria, experience a range of activities and adventures, enjoy food and wine and great scenery. From its beaches to rivers, mountains and snow fields, Victoria has it all. A range of content for either travellers, visitors to Victoria and Melbourne and for those working in the tourism industry.
Tourism businesses and event organisers may spend a significant amount of money and time on promotional activities, but did you know there are many high exposure opportunities on the internet where they can be promoted for free?
There is always plenty going on in Victoria. From community festivals to markets, concert, sports tournaments, shows and international events, there is always something happening, no matter what day of the week or time of the year it is.
Promoting events can be a costly and time consuming exercise, but when it comes to exposure on the internet, Victoria 365 should be your first priority. This website presents a huge collection of events that are happening 365 days a year in Victoria. All listings are free of charge and there are self-serve facilities so you can instantly register and update your listing as often as you like. Simply go to the list your event page to get started.
One of the exciting features of Victoria 365 is that your listing is stored in the Australian Tourism Data Warehouse (ATDW). This national database is used as a source of content by over 100 distributor websites, which means that not only is your event featured on Victoria 365, but it will also appear on other websites which publish event information without you having to do a thing. It offers a fantastic opportunity for wide exposure on the internet for minimal effort and zero cost.
Australians love their pets, and dogs are the most common of them all. It is estimated that there are close to 5 million pet dogs in Australia, with around 40% of households owning a dog.
As Australia becomes more dog-friendly, people are increasingly taking their pooches with them when they leave home, providing company and sharing a common experience. Whether it is a coffee or meal at a cafe, a trip to the beach, or even a holiday away from home in dog-friendly accommodation, dogs are being welcomed in more and more places.
If you operate a dining establishment in Victoria that has areas where dogs are permitted, you can list your business for free with Dogs On Holidays. That website is a comprehensive guide to enjoying Victoria with you dog and includes listings of dog-friendly accommodation, restaurants, beaches, parks, activities and events. While the accommodation listings require a small cost to list, all restaurant and cafe listings are completely free of charge. It’s a great way to gain good exposure for your dog-friendly business. Simply fill in your details on the advertising page and your listing will be published promptly.
Dogs On Holidays
Tourist attractions, tours, wineries, markets, restaurants and pubs
Visitors to Victoria are spoilt for choice when it comes to finding interesting things to see, enjoying fascinating experiences and indulging in the amazing food and wine that Victoria is renowned for.
Many businesses which cater for tourists, day-trippers or visitors are able to be listed for free with Travel Victoria. The Travel Victoria website is a valuable resource and features many thousands of listings including tourist attractions, scenic tours, cruises, wineries, breweries, markets, restaurants, cafes, pubs, farm gates, public sporting facilities and accommodation. All listings (except for accommodation) are free, and submissions for inclusion can be made on the advertising page.
Beechworth is quickly becoming a trending holiday destination for Victorian families. There’s little wonder why, with the town known for its picturesque views, scenic bike paths and country atmosphere.
Located 270 kilometres or a three hour drive north-east from Melbourne’s CBD, Beechworth plays host to many fun events for the whole family during the 2018 Easter holiday period. Enjoy sun filled warm days, cooler evenings and the first peek of the autumn colours.
If you are heading to Victoria’s high country during the 2018 Easter school holidays, make sure to check out some of the events listed below that are happening in Beechworth and nearby Yackandandah.
High Country Hops Festival: 24 to 25 March
The High Country Hops Festival is a growing event that showcases the wonderful brew ers of the North East region and its famous locally grown hops. Held at Bridge Road Brewery in Beechworth, the event promises to be fun for the whole family, with jumping castles and a petting zoo for the kids, and unique beer tastings for the adults.
Discover the fascinating world of bees in this immersive hive-to-home experience near the historic town of Beechworth. Part of the Melbourne Food and Wine Festival, ticket holders will be invited to become a “beekeeper for the day” and explore an active beehive site, where you will get a hands-on honey extraction experience before being treated to a picnic morning tea.
Get ready to listen to some international and local folk acts and join the greenest festival in Australia at the Yackandandah Folk Festival. This festival is perfect for all ages and is sure to have the whole family up and dancing.
From the Hive – Swarming to Yackandandah Art Exhibition: 23 March to 5th of April
The latest exhibition at Yackandandah’s Turntable Gallery features work by artist Marjike Gilchrist. Gilchrist is known for her mixed mediums paintings, which involves using a combination of beeswax, resin and pigment.
The Golden Horseshoes Festival is Beechworth’s biggest event during the Easter period, and prides itself on having something for everyone including an abundance of local music performances, a fun run, markets, a gala dinner and of course an Easter egg hunt.
The Wooragee Primary School is holding their annual Easter Monday market fundraiser with over 65 stall sites featuring local craft, cakes and trash & treasure. Open from 10am to 2pm, the market will also be hosting various activities to keep the little ones entertained.
Businesses in Australia who have registered a trademark are currently being hit by a scam that originates from a company that calls themselves WOTRA – World Organization for Trademarks. Their website is located at wotra-register.com.
An example of one of their letters, which strongly resembles an invoice that requires payment, is shown below.
Registering a trademark is not an instant process. The registration is done through the government agency IP Australia. After lodging an application and paying the appropriate fees, it can take up to 3 months before the trademark can be formally examined and accepted. If accepted, it will then be advertised in the Australian Official Journal of Trade Marks. There will then be a period of 2 months during which anyone can oppose the registration. If there are no objections after 2 months, IP Australia will then shortly register the trademark for you.
As registering a trademark is usually a very infrequent process people go through, and as trademarks are renewed every 10 years, a number of organisations have sprung up that attempt to take advantage of this and potentially defraud trademark owners of significant sums of money.
One common type of scam occurs when an organisation contacts you before your trademark renewal is sent out to you by IP Australia, offering to conduct the very simple renewal process at cost typically many times more than the cost of doing this yourself. An example of this is PTMO – Patent & Trademark Organisation.
Another type scam, as perpetrated by WOTRA – World Organization for Trademarks, involves contacting owners of new trademarks during that 2 month period where people can object to your trademark, just before it is formally registered.
How this scam works is that trademark owners are posted a letter which has this sender listed on the envelope:
World Organization for Patents and Trademarks
Inside this envelope is a single page letter with the heading “Important Notification Regarding Your Trademark“. The letter looks very official, listing the trademark owner’s name and address, a colour picture (if applicable) of the actual trademark, the correct trademark number and the correct date that the application was lodged.
The letter strongly resembles an invoice, with a “balance due” and detailed payment instructions. One could be forgiven for thinking this is a payment required for a trademark to be recognised world-wide, given that it is sent out by the very official sounding “World Organization for Trademarks”.
The particular sample here has an amount due of $2,719, with a note that if it is not paid by the due date, it will be regarded as being “late”, thus a $60 late fee applies, taking the amount due to an eye-watering grand total of $2,779.
In small print on the page is a sequence of very long sentences that includes this:
“…the publishing of the public registration of your trademark is the basis of our offer…we offer the registration of your trademark dates in our private database…the contract is irrevocable and legally binding for one year…this private registration hasn’t any connection with the publication of official registrations, and is not a registration by a government organisation…(this) is not an invoice but a solicitation without obligation to pay…”
So basically you are paying WOTRA – World Organization for Trademarks the very significant sum of $2,719 just to list your trademark’s registration date in their private database which has no benefit other than allowing people to see it on the website wotra-register.com. Also worrying is the fact this co-called contract is only for one year, so if you do end up paying, you may end up being billed $2,719 every year.
While WOTRA do say the letter is not an invoice, it does strongly resemble one. There is a “balance due” section, a “due date” listed, and a section devoted to the penalties incurred if payment is late.
Two payment options are listed. One is by cheque, which is to be sent to:
P.O. Box 221
9002 Gyor 2
Or you can pay by bank transfer:
Beneficiary: WOTRA Kft.
Bank name: NHB Bank
IBAN: HU55 1140 0040 0300 3292 4210 0013
BIC / SWIFT: KULBHUHB
Bank address: 1118 Budapest
If you receive a letter from WOTRA, it is strongly advised that you do not pay the $2,719 they request, as they have nothing to do with your trademark registration. Having a listing with WOTRA does not in any way mean your trademark is registered for world-wide use.
If you have received an unsolicited letter from WOTRA requesting payment, you are encouraged report it via the ACCC’s ScamWatch page.