Sharelov is a marketing collaboration platform with tools for Brands and Agencies to easily manage all their marketing campaigns, from social media to traditional. The Sharelov Blog provides actionable tips to help marketing teams work smarter together and produce better campaigns.
3 Facebook Advertising Tips All Brands Must Know About
Review these 3 tips before you invest your advertising $$$ on Facebook. These tips will help you get more for your Facebook advertising $$$.
1. Research Your Competitors’ Ads
Before you invest in Facebook advertising, find out what’s working for your competitors. Here are a few ways you can learn from your competitors’ Facebook advertising.
Follow your competitors.
Following the Facebook pages of successful companies in your industry lets you in on some of the ways they’re using advertising. Plus, you can gain ideas and inspiration about the types of campaigns that are working for your industry.
Check out their Facebook ad history.
Brand advertising is public, and you can gain some valuable insights by checking out what your competitors have done and are doing with Facebook advertising. The ads and info section of any company page show you:
To view your competitors’ ads, go to their home page.
If you’re using a desktop or laptop, select the ads information tab in the left-hand column.
From a device using the Facebook app, look for the section titled “Page Transparency.”
This opens a section that lets you browse the ads they’ve placed.
For more insights, visit the “ads related to politics and issues” page to learn what social causes the company invests in. This page also reveals some of the ad spend information related to the social cause.
Use paid advertising research tools.
Tools like Social AdScout and AdSpy are some of the best ad research tools available and can offer valuable insights about how ads work in your industry.
Source: Social Ad Scout
Ad research tools help you learn from other’s experience by accessing millions of pieces of data worldwide to offer insights that help you get a step ahead.
Researching your competitors by following them, investigating their previous Facebook ads, or using paid tools will help you create more successful Facebook advertising.
2. Create a Facebook Ad Funnel
Tailor your Facebook ads to the different stages of audience intent, creating different ads for people in different stages of the purchase process.
Below is one example of how you might approach creating sales funnel advertising. Tailor the ideas to your own industry and experience.
Stage 1 – Begin with a lookalike audience: Create a lookalike audience based on people who’ve purchased from you before.
Stage 2 – Target interested visitors: Retarget website visitors who are close to buying. For example, you can retarget people who’ve added something to their cart on your website but haven’t made a purchase yet.
Stage 3 – Target visitors who are closer to purchasing: Target people who are one step closer to purchasing. For example, you could create an audience of people who have begun the checkout process but never completed it.
3. Use Event-based Custom Audiences to Create Lookalikes
If your target audience is under the age of 40, then Instagram might be a great fit for your brand.
Many Types Of Businesses Call Instagram “Home”
Best-known for its food and fashion, Instagram has now grown so large that all kinds of businesses are succeeding on the platform.
For example, Beats by Dr. Dre enjoyed a 29% brand lift and 11X boost in website traffic from Instagram advertising.
Samsung, Appsee, and Virgin Media brands have also seen web traffic and profits rise through Instagram ad campaigns.
If you sell any type of product, you belong on Instagram!
Instagram works hard to help brands succeed.
Maybe the reason brands are doing so well on the platform is Instagram’s commitment to supporting its brands.
The features and tools available to help grow your audience, engage your followers, and convert users to customers are unparalleled by any other social media channel.
Source: The Ultimate Guide to Instagram Stories
Instagram Stories Ads
Instagram Stories is used by 500 million people daily, and 96% of U.S. marketers say they plan to over the next 6 months.
Source: Instagram Business
Stories Ads are a good match for any of your Instagram objectives, whether you’re hoping to expand your reach, increase engagement, or sell products.
Instagram offers fullscreen support for Stories Ads. Last year, Instagram added a fullscreen support feature to Stories Ads. Now, when you upload Feed creative in the ads manager, your content is automatically converted into fullscreen stories format.
Source: Instagram Business
You can use video or image format for your Stories Ads. Below are the requirements for each.
Specs – Size Requirements for Instagram Stories Ads
The following design requirements apply to all Instagram Stories ads.
Image-based ads for Stories
File type: .jpg or.png
Maximum file size: 30MB
Recommended resolution: 1080 x 1920
Minimum resolution: 600 x 1067
Images show for 5 seconds by default
Dimensions supported: 1:91 to 4:5
Video ads for Stories
Accepted formats: mp4 or .mov
Maximum video size: 4GB
Maximum length: 120 seconds
Supported Video Codecs: H 264, VP8
Supported audio codecs: AAC, Vorbis
Recommended resolutions: 1080 x 1920, minimum 600 x 1067
Dimensions supported: 1:91 to 4:5
Instagram Feed Ads
Feed ads show up in users’ news feeds instead of Stories. There are many types of feed ads to choose from, including:
Branded content Ads
In the following section, we’ll explain the 5 types of Instagram feed ads.
1. Image Ads
Use photo ads to tell your story with images.
In the infographic below, you’ll find a list of all the design specs for Instagram image ads.
Instagram Image Ad Specs
Source: Facebook for Business
2. Video Ads
You can use landscape or square video format for feed video ads.
Gen Z is more interested in your worth than your products Click To Tweet . They have little tolerance for self-promotion and expect their brands to support social causes.
Regramming is a reliable way to connect with consumers of all ages and gives your brand an edge in connecting with Generation Z and their millennial parents and friends.
The Instagram Reposting Dilemma
Curating other people’s’ content is easy on platforms such as Facebook and Twitter that have built-in share and retweet buttons.
On Instagram, there’s no reposting button.
To be fair, Instagram does provide a function that allows you to share content off the platform.
Facebook, Twitter, Messenger, Email options pop up when you select “share” from the 3-dot menu within a post. Plus, it offers a “copy” or “embed” link you can use.
Reposting content from Instagram to Facebook is easy, and the quality is excellent. Instagram even provides full credits for you at the bottom.
Try sharing from Instagram-to-Twitter and you’ll embarrass yourself. Click To Tweet
Twitter shares include a link but no picture. Plus the default message says “See this Instagram photo.” Put them together, and you get “See this Instagram photo by @sharelovapp instagram.com/p/BpZ7vf6fDmQ/…”
The Instagram-Twitter share contains no image. It also makes you look like a robot.
Techcrunch news reports that Instagram recently added a feature for IOS users allowing them to regram content to their other Instagram accounts.
We don’t advise sharing the same content to multiple accounts, though. Except in rare circumstances, content should be unique to each target audience.
Also, regramming to your other accounts means followers may see the same post show up multiple times from different companies.
The good news is that you CAN repost content on Instagram (without breaking any rules)! In the next section, we’ll show you exactly how it’s done!
Here’s Exactly How To Repost Content On Instagram
Step-by-step instructions on how to regram content
In this section, we’ll show you exactly how to regram content.
There’s no share button to help you repost on Instagram, but that’s not a barrier. Regramming is simple. Here’s how to do it in 4 easy steps:
Step 1: Get Permission From The Instagram Account Holder.
Instagram’s copyright guidelines are different (much more strict) than Facebook and Twitter. On other platforms, sharing is a built-in function that people agree to when signing up.
On Instagram, sharing is not part of the initial agreement. You must ask permission and get approval from the user to share his/her posts and images. This falls under “copyright law” and no matter how small your business, you must abide by the rules or you could face hefty consequences.
Getting permission to repost is easy, and ensures that your Instagram account remains in good standing. Click To Tweet
All you need to do is post a comment asking for permission and wait for the “okay” from the owner.
Most people and brands LOVE having their content regrammed. Expect a positive response on most of your requests!
Two more ways you can request permission are:
Direct message the original account holder on Instagram
Contact the person by email for a more detailed conversation
Once you receive permission from the account holder, you’re ready for step #2.
Step 2: Take A Screenshot
Since there’s no share function, you do need to take your own clip or screenshot to create a copy of the image.
Apps like Repost for Instagram and RepostWhiz can manage sharing for you, but you may find it simpler to do it manually.
Below is the screenshot I took of the image I want to repost.
Step 3: Upload Your Screenshot
Create a new Instagram post and upload your image, just like you do with any other picture.
Like any other post, you have the chance to write a personal description before hitting “publish.”
Step 4: Credit the Original Poster in the Image Description
Be sure to give credit to the original account holder in your post description.
For brands that do use a third-party app, it’s common practice to use hashtags such as #Regram or #Repost. This indicates to followers that the content has been taken from another source.
Include the account holder’s Instagram handle, link, and a personal description about why you’re sharing it.
This method is quick, and it produces beautiful, high-quality reposts on Instagram.
Now that you can see how simple it is to regram content, let’s take a look at what types are most powerful for brands.
The 3 Best Types of Content for Brands to Regram
Take a look at the infographic to find out what types of regrams work best for brands. Or, read the full details below.
1. Repost Trending Topics
Whatever your industry, there are probably trending topics that relate to your audience. Reposting trending news is a great way to entertain and relate to your audience.
For example, one user regrammed an image of Rami Malek, lead actor in Bohemian Rhapsody, after he won an Award for best lead actor.
Imagine waking up one morning with a little blue badge on your Instagram profile and triple the follower count you had the day before.
It happened to one small brand, and we’re going to show you how they did it.
You don’t have to be a celebrity of famous corporate brand to get verified.
We’ll answer all your questions, show you a couple legit alternate paths to approval, and give you 27 tips to help increase your chances of obtaining that coveted blue tick.
We also tossed in a few talking points so you can impress your friends and colleagues.
Not sure if it’s worth your time?
We promise this piece is a great way to spend your coffee break! Click To Tweet Because everything you do to get verified helps grow your social media audience into a bigger, better, and more engaged crowd.
Here’s what we’ll explain about Instagram verification:
Instagram changed the rules in August 2018 and now they allow anyone to submit a request for verification. What was once reserved for celebrities, public figures, and giant brands is now open to small businesses and entrepreneurs.
But there’s a catch.
The chances of a small business getting verified are slim. According to Instagram, you must represent “a well-known, highly searched for person, brand or entity” to get verified.
We’ve got you covered, though.
The team at Sharelov found a small business with only 300 followers and a barely-engaged audience that got verified by Instagram.
We’ll show you how they did it, and help you understand how your business might get verified, too.
What Requirements Do I Have to Meet to Get Verified?
Let’s start by taking a look at the status quo. Here’s what Instagram says you need to get verified:
Log into the account you’re requesting verification for.
Tap the menu icon on your profile.
Go to: Settings > Account > Request Verification
Enter your name and provide your acceptable form of I.D. (usually a government-issued photo I.D.)
What happens after you apply?
Instagram will notify you about the status of your verification once they make a decision.
If Instagram rejects your request, you can try again in 30 days.
In the next section, we’ll show you how some non-famous businesses got verified, even though their Instagram accounts were small.
How The Shopify Stockroom Got Verified by Instagram
Entrepreneurial products store The Shopify Stockroom got verified by Instagram even though it had only 300 followers and no active posting or engaged followers at the time.
The Shopify Stockroom more than tripled its number of followers overnight when they received the blue verified badge.
Two years later, the company remains verified and has nearly 6000 followers.
The folks at Shopify Stockroom believe they got approved because they had achieved some notoriety on YouTube.
This put them at risk of being impersonated on Instagram.
By establishing popularity on a different social media channel, the company created a motive for Instagram to verify. The possibility that Shopify Stockroom might convert its YouTube followers to Instagram followers perhaps tipped the scales for the unknown IG account.
Thus, the verified badge assured that users coming from YouTube could find, follow, and engage with the brand on Instagram.
The Stockroom believes that their affiliation with well-known brand Shopify was also a contributing factor in its approval.
Even though your Instagram following is small, your brand could still get approved if you’ve built a healthy following on other social media channels.
More Ways for Small Businesses to Get Verified
In an article on Forbes, one writer (Tom Ward) launched an investigation into how he might get himself verified, even though he’s not famous.
After interviewing some people he knew who got verified, Ward determined that working through a digital agency might give you an edge.
According to Ward, agencies and publicists have access to an exclusive digital portal called “Media Partner Support.” He learned that having a media partner submit a request on your behalf may give you a better chance of getting verified.
For example, professional makeup artist Rachel Levin tried getting verified on her own without success. After about a year, she started working with a publicist and was verified by Instagram shortly after.
Hiring an agency may help if you’ve established a brand and a following online. Rachel already built a sizable following at the time her publicist submitted the application.
Writer Tom Ward never did get himself approved.
20 Tips To Increase Your Brand’s Authenticity and increase your chances of getting verified on instagram
To improve the authenticity of your brand and increase your chances of getting verified by Instagram, promote your account, create strong branding, build authority, and establish authenticity behind-the-scenes.
Here are 20 tips to help your business achieve a higher level of authenticity.
5 Ways To Promote Your Instagram Account
Include a profile link from your other social media channels to your IG account.
Promote your IG account from your website.
Embed IG content into your blog posts when appropriate.
Promote your IG account to your email list.
Include your IG account link in your email signature
5 Ways To Create Strong Social Media Branding
Different social media channels have different personalities, but your branding should remain consistent. This builds trust because it shows you are who you say you are. It also helps people find you easier.
Keep the following assets the same across all your social media profiles:
Keep the same buyer personas in mind when writing and creating content for each channel.
Stick to your brand’s writing style guidelines when sharing posts, images, and videos across all networks.
Respond consistently and quickly to questions and customer service inquiries.
Want to bypass the Instagram algorithm and shoot straight to the top of your followers’ feeds?
You can be the center of attention – as often as you like – by using Instagram Live.
Quickly build meaningful connections with your audience using techniques so simple — your kids could master them in minutes.
In this article, we’ll show you everything you need to know about Instagram Live:
How to create quality broadcasts that get noticed – with minimal effort and expense
How to use Instagram Live and its features (step-by-step)
How to turn followers into relationships
If you’re working hard to boost your brand’s engagement rates, maybe it’s time to work a little less. Click To Tweet We’ll show you how to use IG Live to build the engaged and loyal audience you dream of, with minimal effort.
Normally, your content shows up in the news feed based on Instagram’s algorithm. How high up your content appears is based on factors such as relationship, timeliness, and interest.
When you stream on Instagram, your broadcast gets bumped to the top of the newsfeed. Click To Tweet Plus, your followers receive a push notification of your livestream, and your profile image is highlighted with a LIVE icon to make it stand out.
Instagram Live is a golden opportunity for brands struggling to get noticed because it bypasses the algorithm and gets your broadcast in front of all your followers.
Instagram Live Lets You Chat With Your Audience While Broadcasting
Your followers can say hello, ask questions, or chime in with comments during your livestream.
For example, the image below shows a Sephora livestream with a chat conversation in the lower left corner of the screen.
Source: Sephora on Instagram
During the broadcast, you’re able to acknowledge your followers, say “hello” back, and answer their questions in real-time.
The boost in visibility and audience participation make Instagram Live a “must” for brands seeking visibility and engagement.
On Instagram, live videos are a feature of Stories.
Instagram’s one billion active users love Instagram Stories. 400 million of them interact with Stories daily, usually giving videos twice the engagement than that of photos.
Instagram Live offers businesses a chance to create a sense of urgency with ephemeral content. Combined the way Instagrammers embrace brands and love to engage with live broadcasts, it’s an ideal platform for brands.
How to Create High-Quality Live Videos for Instagrammers
Take advantage of the visibility and engagement you get from Instagram Live by creating high-quality content for your broadcasts.
Live videos don’t have to be fancy or big-budget to be exceptional. You can create an outstanding video with good planning and an inspired creative team.
Here’s a list of suggestions for video formats that work great for brands. As always, tailor your content to the personality and interests of your audience.
When there’s new in your industry, turn it into opportunity by getting in front of the camera to announce it to your Instagrammers. Live video doesn’t have to be 60 minutes long! Take 5 minutes to update your followers, and your video goes to the top of the feed for 24 hours.
If your audience is business-to-business, try streaming from an industry convention, conference, or workshop is a winner. Taking them inside an industry event gives them a chance to “be there” when they can’t break away in person.
Behind the scenes
Users love to get to know the people in your organization and the care that goes into your products. Behind-the-scenes videos take your followers into the real-life world of your brand and help to form a human connection.
Talk it up! Scheduled weekly broadcasts give you a chance to promote your broadcasts and build upon your audience over time. Use weekly chats to offer advice, share news, or answer questions that engage your followers.
Build excitement for your product with livestream demonstrations. Get creative! Whether you’re showing how to use the product or walking a live customer through it, make it fun. Product videos can help sell products and retain customers.
Hire a social media influencer to take over for streaming session. This gives your audience the chance to interact with someone they look up to or admire.
Pair up with another brand for broadcasts, so you can both expand your reach through a 2nd audience.
For example, champion rally car driver Piotr Fetela shares a video that combines and tags multiple brands.
Interviews are an excellent way to capture your audience. You might interview your own team members, industry experts, or even customers. Interviews are another way to gain a 2nd audience since the interviewee’s followers will also take an interest.
There are many ways to create high-quality content that captures the attention of your followers and encourages interaction. Look to your analytics and your competitors to discover what types of videos are most engaging.
How to Use Instagram Live
Instagram Live is simple to use and has a couple of features that help engage your audience. In this section, we’ll show you how to live stream and use some of its helpful features.
How to Create High-Quality Live Videos for Instagrammers
On Instagram, tap the camera icon in the upper left corner or swipe right from anywhere in your feed.
Next, tap “Live” to go to the IG Live landing page.
Tap the white “Start Live Video” button.A pink “Live” icon light ups in the upper left corner to let you know you’re broadcasting.
Once you begin streaming, Instagram will highlight your profile picture and notify your followers. Viewer count: Next to the pink “Live” icon is your viewer count. This shows you how many people are tuned in.
Tap the “end” button to stop broadcasting.
How to Use Instagram Live Stream Features
New! Pin Comments to VideosInstagram’s new “Pin to comments” feature helps you retain followers who join in the middle of a livestream.
Now, when people join in after you’ve already begun the conversation, they can view important messages and comments.
Using pinned comments can help you make your audience feel welcome, so they’re not left behind if they join in mid-conversation.
How to pin a comment: Tap on a comment, then tap “Pin Comment.”
When you pin a comment, it’s pinned to the bottom of the comments feed for the duration of the broadcast.
Invite a Friend To Join Your Live Stream (Split screen)
You can tag a friend to join you in a livestream once it’s begun. This is helpful when you want to interview someone or even invite a follower to join you.
How to Invite a Friend to Join You in a Split Screen Live Video:
First, tap the camera icon in the top left corner of your screen.
Next, tap “Live,” then “Start Live Video” to begin live streaming.
Tap the double happy-face icon, then tap on a person’s name to invite them. The person must be viewing your live video at the time you invite them.
Your friend then appears in a split-screen view, unless they decline the invitation.
How to remove a friend from your live video: Tap “x” in the right corner at any time to end the split-screen sharing.
If you prefer to livestream without viewer comments (although – why?!?), you can disable them.
How to disable comments: Tap the 3-dot menu and select “Turn Off Commenting.”
Save Your Video After the Livestream (or it will disappear!)
Live videos are ephemeral content that disappears at the end of your broadcast — unless you share a replay.
A replay disappears after 24 hours unless you highlight it, which adds it to your profile.
How to share a replay (saves for 24 hours): Tap “Share” at the bottom of your screen after you end the broadcast. Your reply includes likes and comments. Viewer Count reflects both the audience that watched your live stream and everyone who watches the replay.
How to highlight a replay (permanent until you remove): Highlights are Stories that are permanently pinned to your brand’s profile page until you remove them. To pin your live stream replay to your profile:On your brand’s profile, tap “Stories Highlights.”Then, tap the plus (+) sign.Next, select the Story with your replay video in it and tap “Next.”FInally, choose a cover photo and name for your highlight, then tap add/done.
How to share to your camera roll: Tap “Save” in the upper right corner, after your broadcast, to save your video to your camera roll.
How to delete your live video: Discard your live video by tapping the blue button, then select “Discard.”
Now that you know the basics of how to use Instagram Live, you’re ready to discover how to market them. In the next section, we’ll show you how to get started promoting your live broadcasts.
Tips for Success with Your IG Live Broadcasts
Make the most of your Instagram Live broadcasts with these expert tips.
Pin your title.
Pin the title of your live video by typing it into comments, then highlighting the comment.
Remove trouble-making trolls.
Be prepared for internet trolls, just in case you have problems. If anyone joins you for the purpose of making trouble, you can mute them from the chat by clicking the “x” next to their name.
Encourage users to direct message you after the broadcast.
If you can’t get to everyone’s questions, or if someone needs a bit more help than you can offer at the time, ask them to DM you. It’s a great way to make a personal connection with people and will help keep the show moving along.
Use Instagram Insights for max viewing potential.
Plan your live streams for times when the largest number of your followers are normally online. Your Instagram Insights will show you when your audience is online.
If there are 2 popular times during the day, try the first one. Then, the video will still be fresh when the second audience comes around.
Keep track of how many viewers you have during the broadcast.
Take a screenshot after your broadcast so you can record the number of viewers.
Greet your followers by name when possible.
One of the best parts of Live is the opportunity to make connections with your followers. Try to greet them by name, especially as you’re getting started. Remember the most active audience members so you can give them a special “hello” next time.
Make Space for Questions.
Create breaks in your content to allow for questions from the audience. This encourages engagement and creates meaningful connections with your followers.
Promote your live broadcast on other social media channels.
Use your other social media channels, plus your email list, to promote upcoming live streams.
For example, auctioneer Nick Davies encourages his Twitter followers to stop by Instagram for special content.
Facebook had more than its fair share of changes and challenges in 2018.
Many experts predict a looming decline in Facebook’s popularity, but despite the privacy violations, data breaches, and fake news – the platform is still the #1 social media network as 2018 comes to a close.
Here are Sharelov’s predictions for the top trends to pursue on Facebook 2019:
1. Prepare for Augmented Reality
Facebook kicked off 2018 with a major algorithm change that slashed organic reach for brands, severely impacting many businesses.
Expect 2019 to continue leaning toward “pay to play” for brands on Facebook.
The good news is that Facebook is experimenting and releasing augmented reality tools that will allow brands to highly-personalize the user experience and greatly increase brand engagement.
Augmented reality tools will enable newsfeed ads that allow users to try on items such as eyeglasses and makeup. These are already in beta and being used by brands like Warby Parker, Nike, and Sephora.
Facebook has released an augmented reality tool, “AR Studio,” for developers. Expect to see AR used in innovative ways that go beyond what we’ve seen so far!
During 2019, you can expect to see augmented reality touch every area of Facebook marketing from videos to Messenger communications.
Augmented reality is a trend worth investing in for 2019.
TIP: Learn how brands are using AR in innovative ways so you can brainstorm ideas for enhancing your content with AR in 2019.
2. Use Brief Vertical Videos to Catch Attention
When court documents revealed that Facebook knowingly published inaccurate video statistics, many marketers were relieved to have their suspicions validated. Its fake video statistics led to the failure of many businesses who went “all in” on long-form videos due to the fake stats.
For long-form videos, stick to YouTube.
Facebook videos should always be less than 2 minutes long. A recent in-depth study by Buffer/Buzzsumo found that videos between 30 – 120 seconds received the highest engagement in 2018.
USE VERTICAL VIDEO FORMAT ON FACEBOOK
From the same study, we gained some valuable insights about video formatting:
Almost everyone (95%) uses a mobile device to access Facebook.
The majority of people (79%) find vertical videos more engaging.
People think companies who publish vertical videos are more innovative.
Thanks to the rise of mobile device usage, vertical videos are gaining in popularity. They’re easier to view because the user doesn’t have to turn their phone sideways to watch.
Balance your content formats. Do – publish more video than ever before, but back it up with high-quality written content for users in the consideration and decision stages of the buyer’s journey.
Browse Instagram or IGTV to discover how innovative brands are using vertical video to make an impression with their audiences. Then, pack your content with engaging videos that both entertain and serve your target audience.
Try vertical videos that look great on mobile devices, then review your insights to find out if the format is more effective with your audience.
3. Build Trust With Your Audience
Early 2018 ushered in congressional hearings on Facebook’s privacy protection, lack of diversity, and other integrity-related issues.
It all didn’t seem so bad as the hearings played out and viewers watched the live stream, because the hearings kept us entertained with plenty of hilarious viral moments.
However, a never-ending stream of privacy violations, data breaches, and political mishaps throughout 2018 left experts pondering the network’s future.
Brands that are still focused on creating self-promotional content should take a sharp turn in the other direction, toward a primary goal of increasing customer engagement.
Instead of investing in content that promotes brands and products, expect to see Instagram brands shift to videos, posts, and Stories whose main goal is to engage viewers.
Look to high-engagement brands such as Top Pockets, Mene, Nature Valley, and The Crown for innovative ideas on how to spark brand engagement.
2. Launch an E-commerce Store on Instagram
Social commerce will step into the spotlight in a big way during 2019.
Shopping on social media platforms is positioned to become the “new normal,” and product-driven brands should prepare immediately.
Instagram now lets brands include shoppable product stickers in Stories and posts.
There’s an approval process you must pass before your businesses can create a catalog and product stickers. It’s not a long or complicated routine, but it does make a good argument for getting started sooner rather than later!
Instagram 2019 Tips
Use question stickers, emoji sliders, and polls to boost engagement in Stories.
Study the tactics of brands that dominated Instagram engagement in 2018.
Every brand on Instagram will compete for engagement in 2019, so pursue proven, innovative, and interactive ways to keep your audience engaged. Click To Tweet
If you sell products, launch your Instagram catalog as soon as possible. Create your product catalog on Facebook, link it to Instagram, and start adding shoppable posts and product stickers to Stories.
Top Trends & Tips for Twitter 2019
Despite lousy press over fake followers, fake influencers, and election manipulation, 2018 was Twitter’s best year ever. February saw the announcement of Twitter’s first profitable quarter since going public in 2013.
Of its 326 million active users an estimated 40% are millennials, according to a current report by Statista. As we approach 2019, there are a handful of trends to watch that will help your brand succeed on the Twitter.
1. Fully Engage with Twitter in 2019
Twitter’s made an extreme effort this year to authenticate followers. The social media platform vowed to remove tens of thousands of accounts for an estimated 6% drop in overall followers.
Now that Twitter’s going legit, it’s time for real brands to step up and participate. Instead of dropping in on occasion or spamming self-serving posts, consider tips from Twitter’s business blog on how to grow your audience and increase engagement:
Use eye-catching images, videos, and GIFS in your tweets.
Incorporate relevant, researched hashtags.
Encourage engagement with questions and polls.
Engage on the platform by curating, retweeting, and replying to followers and other businesses.
Now that most brands offer customer care through social media, consumers are expecting higher levels of personalization alongside rapid response times.
While the prospect of stellar customer service on Twitter might seem overwhelming, it’s actually more cost-efficient than call centers. A report by the Online Marketing Institute reveals that it costs only $1 to solve a customer service issue on social media.
Alongside improving your customer service, track mentions of your brand on Twitter and reply to positive and negative comments swiftly.
If you’re marketing on Twitter, go “all in” instead of standing on the sidelines. Follow tips from the Twitter Business Blog to expand reach and boost engagement.
Top Trends & Tips for Pinterest 2019
Despite Pinterest’s smaller numbers (just 250 million active users), Facebook and Instagram are scrambling to catch up with the mighty browsing network when it comes to social commerce.
55% of all people who shop products on social media prefer Pinterest over all other platforms.
Promoted video pins are best for: Use promoted video pins to increase brand awareness.
TIP: Follow Pinterest reporting on your videos ads – closely! The reporting helps you learn things like whether people are watching part of all of your videos. This helps you create more effective videos in the future.
Pinterest Business Success Story: Cheetos - YouTube
Pinterest Ad Format #3: Promoted Carousels
Pinterest carousel ads let you combine up to 5 images into one ad.
Carousel Preview: REI - YouTube
How to Place a Promoted Carousel Ad
You can create a Pinterest carousel ad by visiting the Pinterest Ad Manager, where you’ll be able to target your audience with a wide selection of options.
Source: Pinterest for Business
Here’s Why REI Loves Promoted Carousels
Outdoor coop REI likes that carousels allow them to showcase various products and experiences in a way that inspires engagement.
“Our Carousel campaign showed strong engagement and boosted our click-through-rate by 32%. ” Jaclyn Ruckle, Social Media Manager, REI
Promoted Carousels are Best for: Use promoted carousels to boost traffic and conversions and increase brand awareness.
TIP: Use the different images in carousel ads to:
Show off different product features
Display multiple products
Incorporate storytelling into your ad campaigns
Pinterest Ad Format #4: Promoted App Pins
Promoted app pins help your brand get more mobile app downloads. This type of ad format lets pinners install your mobile (IOS or Android) app directly from Pinterest.
The install process is simple and quick, saving the user a trip to the (often overwhelming) app store.