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Credible Instagram statistics for 2019 that your team can use for content marketing, social media, and campaign planning

Bookmark this article now, and you won’t have to spend any more time searching for  Instagram statistics in 2019.

Tracking down current, accurate stats for your articles, social media posts, and marketing strategies can eat up a ton of your valuable time.

Now, you can put that energy into creating valuable content and writing better marketing plans instead.

Because we did the research for you.

We’ve scoured dozens of Instagram reports and white papers to uncover the most credible statistics available in 2019.

They’re organized for quick searching, and every piece of data is linked to its proper source.

Who’s using Instagram?

How do people use Instagram?

How are other brands using Instagram?

What leads to high engagement rates?

At some point this year, you’ll want answers to all these questions.

Bookmark this article or download the free PDF to save your most valuable resource – your time!

TIP: Subscribe to our email list to find out when new statistics are added!

Why Use Instagram for Business?

1. 500 million people use Instagram Stories every day.

2. Instagram generates more than 4X more engagement than Facebook.

3. The majority of Instagrammers (80%) use the platform to decide whether to buy a product or service.

4. The majority of Instagram users (83%) say they discover new products and services on the platform.

5. Most Instagram users (80%) follow a business.

6. Over 200 million Instagram users visit a business profile daily.

7. Instagram is the 3rd most widely-used online platform among adults in the United States (but is still dwarfed by YouTube and Facebook).

8. Instagram has the 5th highest traffic ranking in the world.

9. Instagram is the 6th most popular social network in the world.

Source: Pew Research Center
9 Reasons to Use Instagram for Business
All About Instagram Users

In the United States, the more educated a person is, the more likely they are to use Instagram.

10. 29% of U.S. adults with no college education use Instagram.

11. 36% of U.S. adults with some college education are Instagram users.

12. 42% of U.S. college educated adults in the U.S. are Instagram users.


Find more statistics at Statista

People from all income brackets use Instagram.

13. 60%  of people with a household income of over $100,000 use Instagram.

14. 46%  of people with a household income between $80,000 – $100,000 use Instagram.

15. 55%  of people with a household income between $70,000 – $80,000 use Instagram.


Find more statistics at Statista

How old are Instagram users?

16. 71% of people using the Instagram app are under 35.

17. 33% of global Instagram users are between 25 and 34 years old.

18. 64% of U.S. adults under the age of 30 in the U.S. use Instagram (Jan 2018, Statista)

19. 40% of U.S. adults ages 30 – 49 use Instagram  (Jan 2018, Statista)

20. 21% of U.S. adults ages 50 – 64 use Instagram  (Jan 2018, Statista)

21. 10% of U.S. adults ages 65 and older use Instagram  (Jan 2018, Statista)


Find more statistics at Statista

What country are Instagram users from?

22. The U.S. has the most Instagram monthly users (Jan 2019) – 120 million people.

23. India has the 2nd-largest number of monthly Instagram users – 75 million people.

24. Brazil has the 3rd-largest number of monthly Instagram users – 69 million people.


Find more statistics at Statista
Who are Instagram Users?

How much activity is normal for Instagrammers?

The average Instagram user:

  1. Has 156 posts
  2. Has 648 followers
  3. Follows 359 accounts

28. Over 45% of Instagrammers have less than 1000 followers.

29. 2.8% of Instagram users have between 50,000 – 100,000 followers.

30. Only 56 Instagram users have more than 10 million followers.

How People Use Instagram

31. 1 billion Instagrammers are active every month. That’s 25% more people that used the platform than in 2018!

32. 500 million Instagrammers accounts are active every day.

33. The average engagement rate on Instagram is 1.2%.

34. The average Instagram visit is 6 ½ minutes.

Source: SimilarWeb

35. People view an average of  14 pages per Instagram session.

36. Instagram’s average bounce rate is 35%.

37. Almost 12 % of IG traffic comes from other social sites like YouTube, Facebook, and Twitter.

Source: similarweb

How people create posts

38. The average Instagram post contains 1.014402684 hashtags.

39. The most popular hashtags on Instagram are:  “#love” “#instagood” and “#fashion” (Mention report, 2018).

40. 42% of Instagram users visit the site several times a day.

41. 21% of Instagram users visit the site once a day.

42. 37% of Instagram users visit the site less than once a day.

Source: Pew Research Center
How to Boost Engagement, Growth, and Conversions

43. The length of a user’s Instagram bio has no effect on the number of followers.

44. Videos get up to 21% more engagement than other posts.

45. Videos get 18.6% more engagement than carousels.

46. Video posts receive more than 2x more comments than other types of posts.

47. Carousels get about 2% more interaction than images.

Source: Quintly Instagram Study Nov 2018

About Instagram captions

A recent Quintly study of over 8.9 million posts discovered these facts about Instagram captions:

48. Over 30% of Instagram posts contain 300 or more characters in the captions.

49. 29% of Instagram posts contain between 50 – 150 characters in the caption.

50. Brands with 1 million followers or less got the most interaction from posts with 1 – 50 characters.

Wondering how many emojis to include in your Instagram captions? Here’s how many emojis-per-post got the highest number of interactions:

51. Brands with 0 – 1,000 followers: 1-3 emojis

52. Brands with..

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Can brands still grow a massive audience and drive a ton of conversions using Facebook?

You bet!

Even since the devastating Facebook newsfeed update of 2018?

Heck yea!

Plenty of brands are thriving on Facebook, and yours can be one of them.

Facebook advertising gives brands a way to boost their growth, traffic, and conversions in massive numbers.

There’s a small catch, though.

Facebook offers so many choices that it can be overwhelming when you’re just getting started.

We’ve got you covered.

This Facebook ad handbook gives you the 3 most important Facebook advertising tips that all brands MUST know.

Then, we walk you through all the different types of ads, using examples to show you how it’s done.

Finally, we explain the different goals you have to choose from and show you what type of ads you can use to achieve them.

Save this handbook! It’s packed with tons of detail that you can refer back to later, and we’ve made it super-easy to find your way around.

3 Facebook Advertising Tips All Brands Must Know About

Review these 3 tips before you invest your advertising $$$ on Facebook. These tips will help you get more for your Facebook advertising $$$.

1. Research Your Competitors’ Ads

Before you invest in Facebook advertising, find out what’s working for your competitors. Here are a few ways you can learn from your competitors’ Facebook advertising.

Follow your competitors.

Following the Facebook pages of successful companies in your industry lets you in on some of the ways they’re using advertising. Plus, you can gain ideas and inspiration about the types of campaigns that are working for your industry.

Check out their Facebook ad history.

Brand advertising is public, and you can gain some valuable insights by checking out what your competitors have done and are doing with Facebook advertising. The ads and info section of any company page show you:

  • Current advertising
  • Past advertising
  • Political advertising

To view your competitors’ ads, go to their home page.

If you’re using a desktop or laptop, select the ads information tab in the left-hand column.

Source: Facebook

From a device using the Facebook app, look for the section titled “Page Transparency.”

Source: Facebook

This opens a section that lets you browse the ads they’ve placed.

For more insights, visit the “ads related to politics and issues” page to learn what social causes the company invests in. This page also reveals some of the ad spend information related to the social cause.

Source: Facebook

Use paid advertising research tools.

Tools like Social AdScout and AdSpy are some of the best ad research tools available and can offer valuable insights about how ads work in your industry.

Source: Social Ad Scout

Ad research tools help you learn from other’s experience by accessing millions of pieces of data worldwide to offer insights that help you get a step ahead.

Researching your competitors by following them, investigating their previous Facebook ads, or using paid tools will help you create more successful Facebook advertising.

2. Create a Facebook Ad Funnel

Tailor your Facebook ads to the different stages of audience intent, creating different ads for people in different stages of the purchase process.

Below is one example of how you might approach creating sales funnel advertising. Tailor the ideas to your own industry and experience.

Stage 1 – Begin with a lookalike audience: Create a lookalike audience based on people who’ve purchased from you before.

Stage 2 – Target interested visitors:  Retarget website visitors who are close to buying. For example, you can retarget people who’ve added something to their cart on your website but haven’t made a purchase yet.

Stage 3 – Target visitors who are closer to purchasing: Target people who are one step closer to purchasing. For example, you could create an audience of people who have begun the checkout process but never completed it.

Source: Shopify
3. Use Event-based Custom Audiences to Create Lookalikes

Event-based lookalike audiences are the most effective way to target new people, according to a report by Social Media Examiner.

What’s an event-based audience? To be clear, it’s not about people who attend your parties, webinars, or in-store events!

The term “event” refers to the interactions users have with your brand. For example, an event might be a purchase, email signup, or engagement with your brand.

Using the Facebook Pixel and custom conversions, you can create an audience of people who’ve taken specific action on your website, such as purchasing a product.

Once you’ve created this event-based custom audience, then create a lookalike audience to mirror it. Advertising to that group of people expands your reach to an audience more likely to convert.

Guide to Facebook Ad Formats

In this section, we’ll show you all the different formats you can use for Facebook advertising, We’ll also share tips and recommended marketing goals for each format.

Scroll to view the most popular ad formats, or jump to:

Photo (Image) ad format

Video ad format

Carousel ads

Slideshow ads

Collections ads

Photo (Image) Ads

Also called “image ads,” Facebook photo ads are a simple 1-image format that are quick and easy to produce.

Source: Facebook

Photo ads are excellent when your goal is to:

  • Drive people to your website
  • Raise product awareness
  • Create an ad quickly

Photo Ad Tips

According to Facebook Business, the following tips will help your photo ads become more successful:

  • Show people using your product
  • Use minimal amounts of text
  • Create a focal point
  • Keep multiple ads visually consistent
  • Use high-quality, high-resolution images

Where to Use Image Ads

Image ads can be used for:

  • Feed ads
  • Right-column
  • Facebook Marketplace
  • Facebook Stories
  • Audience Network, Native, Banner, and Interstitial
  • Sponsored Message ads
  • Messenger Inbox ads

Facebook image ads are a popular format, and they work for almost any type of message. Use your best, most stunning images to catch attention in the newsfeed!

Video Ads

Show off your brand message or offer with sound and motion. Facebook video ads allow you to use a variety of lengths, depending on the ad placement.

Source: Facebook

Video ads are great for:

  • Expanding your reach
  • Boosting engagement
  • Increasing video views
  • Driving conversions

Video Ad Tips

  • Shorter videos have higher completion rates.
  • Longer videos allow you to share more in-depth messages.
  • GIFs can also be used as videos!
  • Lead with your most compelling elements. According to Facebook, nearly half of a video’s value happens within the first 3 seconds of a video.

Videos can be used in almost every type of Facebook ad, including:

  • Feed ads
  • Instant Articles
  • Facebook Marketplace
  • Facebook Stories
  • Audience Network, Native, Banner, and Interstitial
  • In-stream video ads
  • Messenger inbox ads
  • Suggested video ads

Facebook claims that nearly 80% of all mobile data will be video by 2021.

Facebook users say they watch videos on Facebook to feel connected to their friends and family (41%), and because it gives them something to talk about (39%).

Create videos that give people something to talk about, and you’re sure to win over your audience on Facebook!

Carousel Ads

Carousel ads show several images or videos (up to 10) that users can right-click through.

Below is an example of a Carousel ad.

Source:Facebook

You can use Carousel ads with the following goals:

  • Increase brand awareness
  • Boost conversions
  • Expand reach
  • Increase store traffic
  • Boost site traffic

Carousel ads can be placed in the following areas:

  • Newsfeed
  • Right-column
  • Instant Articles
  • Facebook Marketplace
  • Audience Network, Native, Banner, and Interstitial

Carousel ads are a great way to tell a story or show off your best products!

Slideshow ads

Slideshow ads combine images, video, and text into one ad. Each slide fades out and into the next quickly for a hard-to-resist video experience.

Below is an example of a Slideshow ad from Jasper’s Market.

Source:Facebook Business

When to Use Slideshow Ads

Slideshow ads are great for people with slow internet connections or old computers. They use less data than regular video ads, so they load quicker and play easier.

The slideshow format is also great for showing different angles of the same product.

For example, Felix Gray eyeglasses uses a slideshow ad to show a pair of glasses from 2 different angles.

Source:Facebook..
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Learn everything you need to know about the different kinds of Instagram ads, plus find out about the new branded content ads.

Want to speed up your success on Instagram?

Instagram advertising gets you where you want to go faster.

Need more sales? Bigger audience? Better brand recognition?

Instagram gives you GLORIOUS ad options that let you reach people who are looking for a products or services just like yours.

The only catch is — you have to read through scores of Instagram business pages to get a grip on how all the different ad options work.

Until now.

In this guide, we show you everything you need to know about Instagram advertising.

You get examples, tips, and design spec for every type of ad option Instagram offers.

Plus, we have 2 surprises for you….

Branded content ads are rolling out right now, and we’ve got details!

PLUS…

Checkout in Instagram just hit beta testing, and we’ll tell you all about that, too!

Why Advertise on Instagram?

In The Ultimate Guide to Instagram Marketing, we showed you how to promote your brand’s presence on Instagram.

In this article, we take it a step further and show you exactly how to advertise on Instagram to meet your biggest goals. You’ll learn how to use paid Instagram advertising to:

  • Grow your audience
  • Engage your followers
  • Sell your products

But first, let’s talk about why Instagram is such a big deal for brands.

Why Does Instagram Matter to Marketers?

The world loves Instagram, and its one billion+ active users love brands! The platform has grown by 25% since 2018.

  • 200 million Instagrammers visit at least one brand profile daily
  • The majority (60%) of users say they discover new products on Instagram
  • 80% of Instagrammers follow at least one brand
  • A full ⅓ of the most popular Stories on Instagram are from businesses, and
  • 1 out of every 5 Stories results in a direct message

Instagram offers a ton of support to help brands build a following, engage their audience, and convert Instagrammers to customers.

Sources: Hubspot Instagram Engagement Report 2019, Instagram Business blog 2019
Is Instagram A Good Fit For Your Brand?

Instagrammers are a diverse bunch. Many of them are Gen Z’ers and millennials, and most of them have money to spend.

Here’s Where Instagrammers Are From

The largest group of Instagram users are in the U.S., but the platform is also popular in India, Brazil, and Indonesia.
Click To Tweet


Find more statistics at Statista

All Ages Love Instagram, But Younger Generations Love It Most
Click To Tweet

Here’s who uses Instagram regularly, according to a 2019 report by Statista,:

  • 70% of Americans ages 18-29
  • 60% of Americans ages 30 – 49
  • 25% of Americans ages 50 – 64

71% of American Gen Z’ers (ages 18-24) use Instagram, according to a 2019 Instagram engagement report by Hubspot.
Click To Tweet

Annual Household Income of Instagrammers

  • 60% of people earning $100,000 a year or more use Instagram.
  • The majority of people who earn over $70,000 a year use Instagram.

Find more statistics at Statista

If your target audience is under the age of 40, then Instagram might be a great fit for your brand.

Many Types Of Businesses Call Instagram “Home”

Best-known for its food and fashion, Instagram has now grown so large that all kinds of businesses are succeeding on the platform.

For example, Beats by Dr. Dre enjoyed a 29% brand lift and 11X boost in website traffic from Instagram advertising.

Samsung, Appsee, and Virgin Media brands have also seen web traffic and profits rise through Instagram ad campaigns.

If you sell any type of product, you belong on Instagram!

Instagram works hard to help brands succeed.

Maybe the reason brands are doing so well on the platform is Instagram’s commitment to supporting its brands.

The features and tools available to help grow your audience, engage your followers, and convert users to customers are unparalleled by any other social media channel.

Source: The Ultimate Guide to Instagram Stories
Instagram Stories Ads

Instagram Stories is used by 500 million people daily, and 96% of U.S. marketers say they plan to over the next 6 months.

Source: Instagram Business

Stories Ads are a good match for any of your Instagram objectives, whether you’re hoping to expand your reach, increase engagement, or sell products.

Instagram offers fullscreen support for Stories Ads. Last year, Instagram added a fullscreen support feature to Stories Ads. Now, when you upload Feed creative in the ads manager, your content is automatically converted into fullscreen stories format.

Source: Instagram Business

You can use video or image format for your Stories Ads. Below are the requirements for each.

Specs – Size Requirements for Instagram Stories Ads

The following design requirements apply to all Instagram Stories ads.

Image-based ads for Stories

    • File type: .jpg or.png
    • Maximum file size: 30MB
    • Recommended resolution: 1080 x 1920
    • Minimum resolution: 600 x 1067
    • Images show for 5 seconds by default
    • Dimensions supported: 1:91 to 4:5

Video ads for Stories

    • Accepted formats: mp4 or .mov
    • Maximum video size: 4GB
    • Maximum length: 120 seconds
    • Supported Video Codecs: H 264, VP8
    • Supported audio codecs: AAC, Vorbis
    • Recommended resolutions: 1080 x 1920, minimum 600 x 1067
    • Dimensions supported: 1:91 to 4:5
Instagram Feed Ads

Feed ads show up in users’ news feeds instead of Stories. There are many types of feed ads to choose from, including:

  1. Photo Ads
  2. Video Ads
  3. Carousel Ads
  4. Collection Ads
  5. Branded content Ads

In the following section, we’ll explain the 5 types of Instagram feed ads.

1. Image Ads

Use photo ads to tell your story with images.

Source: Instagram

In the infographic below, you’ll find a list of all the design specs for Instagram image ads.

Instagram Image Ad Specs Source: Facebook for Business
2. Video Ads

You can use landscape or square video format for feed video ads.

Instant Experience ads are a type of video ad that offers an immersive, dynamic experience.

Instant Experience ads have many components and can include headers, buttons, text blocks, videos, and more. To learn more about Instant Experience ads, visit Instagram Business..

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Faster than original content. More powerful than Google. Able to persuade 90% of consumers to make a purchase.

It’s simple. It’s effective.

It’s the superhero of Instagram content – Regramming!

Reposting on Instagram (“regramming”) only takes a few seconds.

In this article, we show you exactly how to repost other users’ content to your brand’s Instagram account.

We’ll also show you how to inspire user-generated content that sparks engagement – and conversions – from your audience.

You’ll reap the rewards (click. click. click.) immediately.

Here’s what we cover in this article:
Why Repost On Instagram?

Regrammed posts by brands get more interaction than original posts, help cultivate a deeper connection with Generation Z, and allow you to share user-generated content.

Facebook does it. Twitter Loves it.

Instagram doesn’t make it easy, though.

Re-sharing on social media is a mainstay for many platforms. On Instagram, however, there’s no button that lets users repost content other peoples’ accounts.

In this article, we’ll show you exactly how simple it is to repost (regram) on Instagram.

We’ll also show you what types of regrammed content work best for brands, and share tips and examples to kickstart your Instagram reposting.

For Brands, Regrams Perform Better Than Original Posts

Reposts receive an average 6 ½ percent more engagement from Instagrammers than original posts, according to a study by Social Bakers.

Source: Social Bakers

The study found that regrams resulted in more interaction for brands than original content, in all industries except software, travel, industrial, sporting goods, and auto.

Reposting on Instagram Lets You Share User-Generated Content

User-generated content (UGC) is the holy grail of social media content. The #1 reason you must learn to regram is so your brand can share UGC.
Click To Tweet

What is user-generated content? UGC includes images, videos, reviews, and any other type of non-paid content your followers and customers create about your brand.

Why is UGC so important? A report by Turn To Networks found that user-generated content is the #1 most influential factor in online purchase decisions.

90% of people surveyed (all of whom made an online purchases within one year prior to the survey), claimed that UGC is what helps them make a final decision on what to purchase.

Source: Turn To Networks

Even Google isn’t as mighty as user-generated content.

Search engines fall behind UGC’s influence by 8%, and email marketing is a full 13% less-influential than user-generated content.

Reposting on Instagram engages Generation Z.

Gen Z matters because they will account for 40% of all consumers by the year 2020. Currently, over 90% of them consume brand content on social media. They also brings an estimated $143 billion in annual direct spending power to the market.

Gen Z is more interested in your worth than your products
Click To Tweet
. They have little tolerance for self-promotion and expect their brands to support social causes.

Regramming is a reliable way to connect with consumers of all ages and gives your brand an edge in connecting with Generation Z and their millennial parents and friends.

The Instagram Reposting Dilemma

Curating other people’s’ content is easy on platforms such as Facebook and Twitter that have built-in share and retweet buttons.

On Instagram, there’s no reposting button.

To be fair, Instagram does provide a function that allows you to share content off the platform.

Facebook, Twitter, Messenger, Email options pop up when you select “share” from the 3-dot menu within a post. Plus, it offers a “copy” or “embed” link you can use.

Reposting content from Instagram to Facebook is easy, and the quality is excellent. Instagram even provides full credits for you at the bottom.

Try sharing from Instagram-to-Twitter and you’ll embarrass yourself.
Click To Tweet

Twitter shares include a link but no picture. Plus the default message says “See this Instagram photo.”  Put them together, and you get “See this Instagram photo by @sharelovapp instagram.com/p/BpZ7vf6fDmQ/…”

The Instagram-Twitter share contains no image. It also makes you look like a robot.

Techcrunch news reports that Instagram recently added a feature for IOS users allowing them to regram content to their other Instagram accounts.

We don’t advise sharing the same content to multiple accounts, though. Except in rare circumstances, content should be unique to each target audience.

Also, regramming to your other accounts means followers may see the same post show up multiple times from different companies.

The good news is that you CAN repost content on Instagram (without breaking any rules)! In the next section, we’ll show you exactly how it’s done!

Here’s Exactly How To Repost Content On Instagram

Step-by-step instructions on how to regram content

In this section, we’ll show you exactly how to regram content.

There’s no share button to help you repost on Instagram, but that’s not a barrier. Regramming is simple. Here’s how to do it in 4 easy steps:

Step 1: Get Permission From The Instagram Account Holder.

Instagram’s copyright guidelines are different (much more strict) than Facebook and Twitter. On other platforms, sharing is a built-in function that people agree to when signing up.

On Instagram, sharing is not part of the initial agreement. You must ask permission and get approval from the user to share his/her posts and images. This falls under “copyright law” and no matter how small your business, you must abide by the rules or you could face hefty consequences.

Getting permission to repost is easy, and ensures that your Instagram account remains in good standing.
Click To Tweet

All you need to do is post a comment asking for permission and wait for the “okay” from the owner.

Most people and brands LOVE having their content regrammed. Expect a positive response on most of your requests!

Two more ways you can request permission are:

  • Direct message the original account holder on Instagram
  • Contact the person by email for a more detailed conversation

Once you receive permission from the account holder, you’re ready for step #2.

Step 2: Take A Screenshot

Since there’s no share function, you do need to take your own clip or screenshot to create a copy of the image.

Apps like Repost for Instagram and RepostWhiz can manage sharing for you, but you may find it simpler to do it manually.

Below is the screenshot I took of the image I want to repost.

Step 3: Upload Your Screenshot

Create a new Instagram post and upload your image, just like you do with any other picture.

Like any other post, you have the chance to write a personal description before hitting “publish.”

Step 4: Credit the Original Poster in the Image Description

Be sure to give credit to the original account holder in your post description.

For brands that do use a third-party app, it’s common practice to use hashtags such as #Regram or #Repost. This indicates to followers that the content has been taken from another source.

Include the account holder’s Instagram handle, link, and a personal description about why you’re sharing it.

This method is quick, and it produces beautiful, high-quality reposts on Instagram.

Now that you can see how simple it is to regram content, let’s take a look at what types are most powerful for brands.

The 3 Best Types of Content for Brands to Regram

Take a look at the infographic to find out what types of regrams work best for brands. Or, read the full details below.

1. Repost Trending Topics

Whatever your industry, there are probably trending topics that relate to your audience. Reposting trending news is a great way to entertain and relate to your audience.

For example, one user regrammed an image of Rami Malek, lead actor in Bohemian Rhapsody, after he won an Award for best lead actor.

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Congrats, you’ve been verified on Instagram!

Imagine waking up one morning with a little blue badge on your Instagram profile and triple the follower count you had the day before.

It happened to one small brand, and we’re going to show you how they did it.

You don’t have to be a celebrity of famous corporate brand to get verified.

We’ll answer all your questions, show you a couple legit alternate paths to approval, and give you 27 tips to help increase your chances of obtaining that coveted blue tick.

We also tossed in a few talking points so you can impress your friends and colleagues.

Not sure if it’s worth your time?

We promise this piece is a great way to spend your coffee break!
Click To Tweet
Because everything you do to get verified helps grow your social media audience into a bigger, better, and more engaged crowd.

Instagram Verification FAQ’s

Before diving into tips, tricks, and case studies, let’s address the questions circling above your head.

You know the ones… What is “Instagram verified?” Why should my brand get verified? Will that little blue badge earn me cash and followers?

What Does it Mean to Get Verified on Instagram

Getting “verified” by Instagram means that IG has personally confirmed that you are who you say you are.

Verified accounts get the coveted blue verification badge, also called the “blue tick,” next to their profile name.

Source: Oreo on Instagram

The badge also shows posts.

Source: Beyonce on Instagram
Why Does Getting Verified On Instagram Matter?

Getting your Instagram account verified lends trust and authenticity to your account and to your brand.
Click To Tweet
Verification lends power and influence for two reasons:

  • It’s hard to get, which makes it more prestigious.
  • Verification is handled personally by Instagram staffers, so it lends a solid reputation.

It’s as if the CEO of Instagram personally floated down from a cloud and said: “This business is legit.”

Does Instagram Verification Translate To Cash?

No. And yes.

Take advantage of its influence to expand your reach and build your audience.

Then, establish a connection through meaningful conversations and high-quality content. Finally, poise your account to convert those followers to leads or customers.

That translates to cash.

Verification can mean a wider audience and more success for your business if you have the right social media marketing strategy in play.

Who Can Apply to Get Verified?

Anyone can apply to be verified on Instagram.

Instagram changed the rules in August 2018 and now they allow anyone to submit a request for verification. What was once reserved for celebrities, public figures, and giant brands is now open to small businesses and entrepreneurs.

But there’s a catch.

The chances of a small business getting verified are slim. According to Instagram, you must represent “a well-known, highly searched for person, brand or entity” to get verified.

We’ve got you covered, though.

The team at Sharelov found a small business with only 300 followers and a barely-engaged audience that got verified by Instagram.

We’ll show you how they did it, and help you understand how your business might get verified, too.

What Requirements Do I Have to Meet to Get Verified?

Let’s start by taking a look at the status quo. Here’s what Instagram says you need to get verified:

Source: Pixabay

You must be:

Your account must be:

  1. Authentic – representing an actual business or person
  2. Unique – the only account representing your business (except language-specific accounts)
  3. Complete – publicly accessible and includes bio, profile photo, and at least one post.
    Your account must not contain any “add me” type links that send users to a different social media channel.
  4. Notable – represents “a well-known, highly searched for person, brand or entity,” according to Instagram.

Instagram verification can be revoked, and your account may be deleted if you give them false or misleading information during the application process.

While Instagram only verifies people considered well-known or highly-searched for, they do review accounts featured in multiple news sources.

How to Request Verification from Instagram

Instagram verification is free, and no one will request payment to submit your application.

To request an Instagram verification for your brand or business:

  1. Log into the account you’re requesting verification for.
  2. Tap the menu icon on your profile.
  3. Go to: Settings > Account > Request Verification
  4. Enter your name and provide your acceptable form of I.D. (usually a government-issued photo I.D.)

What happens after you apply?

Instagram will notify you about the status of your verification once they make a decision.

If Instagram rejects your request, you can try again in 30 days.

In the next section, we’ll show you how some non-famous businesses got verified, even though their Instagram accounts were small.

How The Shopify Stockroom Got Verified by Instagram

Entrepreneurial products store The Shopify Stockroom got verified by Instagram even though it had only 300 followers and no active posting or engaged followers at the time.

The Shopify Stockroom more than tripled its number of followers overnight when they received the blue verified badge.

Two years later, the company remains verified and has nearly 6000 followers.

The folks at Shopify Stockroom believe they got approved because they had achieved some notoriety on YouTube.

This put them at risk of being impersonated on Instagram.

By establishing popularity on a different social media channel, the company created a motive for Instagram to verify. The possibility that Shopify Stockroom might convert its YouTube followers to Instagram followers perhaps tipped the scales for the unknown IG account.

Thus, the verified badge assured that users coming from YouTube could find, follow, and engage with the brand on Instagram.

The Stockroom believes that their affiliation with well-known brand Shopify was also a contributing factor in its approval.

Even though your Instagram following is small, your brand could still get approved if you’ve built a healthy following on other social media channels.

More Ways for Small Businesses to Get Verified

In an article on Forbes, one writer (Tom Ward) launched an investigation into how he might get himself verified, even though he’s not famous.

After interviewing some people he knew who got verified, Ward determined that working through a digital agency might give you an edge.

According to Ward, agencies and publicists have access to an exclusive digital portal called “Media Partner Support.” He learned that having a media partner submit a request on your behalf may give you a better chance of getting verified.

For example, professional makeup artist Rachel Levin tried getting verified on her own without success. After about a year, she started working with a publicist and was verified by Instagram shortly after.

Source: Instagram

Hiring an agency may help if you’ve established a brand and a following online. Rachel already built a sizable following at the time her publicist submitted the application.

Writer Tom Ward never did get himself approved.

20 Tips To Increase Your Brand’s Authenticity and increase your chances of getting verified on instagram

To improve the authenticity of your brand and increase your chances of getting verified by Instagram, promote your account, create strong branding, build authority, and establish authenticity behind-the-scenes.

Here are 20 tips to help your business achieve a higher level of authenticity.

5 Ways To Promote Your Instagram Account
  1. Include a profile link from your other social media channels to your IG account.
  2. Promote your IG account from your website.
  3. Embed IG content into your blog posts when appropriate.
  4. Promote your IG account to your email list.
  5. Include your IG account link in your email signature
5 Ways To Create Strong Social Media Branding

Different social media channels have different personalities, but your branding should remain consistent. This builds trust because it shows you are who you say you are. It also helps people find you easier.

  1. Keep the following assets the same across all your social media profiles:
  • Company name
  • Profile image
  • Logo
  1. Keep the same buyer personas in mind when writing and creating content for each channel.
  2. Stick to your brand’s writing style guidelines when sharing posts, images, and videos across all networks.
  3. Respond consistently and quickly to questions and customer service inquiries.
7 Ways To Build Brand Authority
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Want to bypass the Instagram algorithm and shoot straight to the top of your followers’ feeds?

You can be the center of attention – as often as you like – by using Instagram Live.

Quickly build meaningful connections with your audience using techniques so simple — your kids could master them in minutes.

In this article, we’ll show you everything you need to know about Instagram Live:

  • How to create quality broadcasts that get noticed – with minimal effort and expense
  • How to use Instagram Live and its features (step-by-step)
  • How to turn followers into relationships

If you’re working hard to boost your brand’s engagement rates, maybe it’s time to work a little less.
Click To Tweet
We’ll show you how to use IG Live to build the engaged and loyal audience you dream of, with minimal effort.

What is Instagram Live?

Instagram Live is a feature of Instagram Stories that lets you livestream videos (up to 60 minutes in length) to your followers.

Instagram Live offers a few sweet perks for businesses.
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Instagram Live Gives You Premium Visibility – No Algorithm Involved!

Live videos are pinned to the top of your followers’ newsfeeds for 24 hours after broadcast.

Normally, your content shows up in the news feed based on Instagram’s algorithm. How high up your content appears is based on factors such as relationship, timeliness, and interest.

When you stream on Instagram, your broadcast gets bumped to the top of the newsfeed.
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Plus, your followers receive a push notification of your livestream, and your profile image is highlighted with a LIVE icon to make it stand out.

Instagram Live is a golden opportunity for brands struggling to get noticed because it bypasses the algorithm and gets your broadcast in front of all your followers.

Instagram Live Lets You Chat With Your Audience While Broadcasting

Your followers can say hello, ask questions, or chime in with comments during your livestream.

For example, the image below shows a Sephora livestream with a chat conversation in the lower left corner of the screen.

Source: Sephora on Instagram

During the broadcast, you’re able to acknowledge your followers, say “hello” back, and answer their questions in real-time.

The boost in visibility and audience participation make Instagram Live a “must” for brands seeking visibility and engagement.

Instagram Live Audiences – Who are They?

About one-third of all internet users and more than half of 13 – 34 years olds watch live stream broadcasts.

On Instagram, live videos are a feature of Stories.

Instagram’s one billion active users love Instagram Stories. 400 million of them interact with Stories daily, usually giving videos twice the engagement than that of photos.

Instagram Live offers businesses a chance to create a sense of urgency with ephemeral content. Combined the way Instagrammers embrace brands and love to engage with live broadcasts, it’s an ideal platform for brands.

How to Create High-Quality Live Videos for Instagrammers

Take advantage of the visibility and engagement  you get from Instagram Live by creating high-quality content for your broadcasts.

Live videos don’t have to be fancy or big-budget to be exceptional. You can create an outstanding video with good planning and an inspired creative team.

Here’s a list of suggestions for video formats that work great for brands. As always, tailor your content to the personality and interests of your audience.

Breaking news

When there’s new in your industry, turn it into opportunity by getting in front of the camera to announce it to your Instagrammers. Live video doesn’t have to be 60 minutes long! Take 5 minutes to update your followers, and your video goes to the top of the feed for 24 hours.

Industry events

If your audience is business-to-business, try streaming from an industry convention, conference, or workshop is a winner. Taking them inside an industry event gives them a chance to “be there” when they can’t break away in person.

Behind the scenes

Users love to get to know the people in your organization and the care that goes into your products. Behind-the-scenes videos take your followers into the real-life world of your brand and help to form a human connection.

Weekly Chat

Talk it up! Scheduled weekly broadcasts give you a chance to promote your broadcasts and build upon your audience over time. Use weekly chats to offer advice, share news, or answer questions that engage your followers.

Product demonstrations

Build excitement for your product with livestream demonstrations. Get creative! Whether you’re showing how to use the product or walking a live customer through it, make it fun. Product videos can help sell products and retain customers.

Influencer videos

Hire a social media influencer to take over for streaming session. This gives your audience the chance to interact with someone they look up to or admire.

Partner Up!

Pair up with another brand for broadcasts, so you can both expand your reach through a 2nd audience.

For example, champion rally car driver Piotr Fetela shares a video that combines and tags multiple brands.

Source: Instagram

Interviews

Interviews are an excellent way to capture your audience. You might interview your own team members, industry experts, or even customers. Interviews are another way to gain a 2nd audience since the interviewee’s followers will also take an interest.

There are many ways to create high-quality content that captures the attention of your followers and encourages interaction. Look to your analytics and your competitors to discover what types of videos are most engaging.

How to Use Instagram Live

Instagram Live is simple to use and has a couple of features that help engage your audience. In this section, we’ll show you how to live stream and use some of its helpful features.

How to Create High-Quality Live Videos for Instagrammers
  1. On Instagram, tap the camera icon in the upper left corner or swipe right from anywhere in your feed.
  2. Next, tap “Live” to go to the IG Live landing page.
  3. Tap the white “Start Live Video” button.A pink “Live” icon light ups in the upper left corner to let you know you’re broadcasting.
    Once you begin streaming, Instagram will highlight your profile picture and notify your followers.
    Viewer count: Next to the pink “Live” icon is your viewer count. This shows you how many people are tuned in.
  4. Tap the “end” button to stop broadcasting.
How to Use Instagram Live Stream Features
  1. New! Pin Comments to VideosInstagram’s new “Pin to comments” feature helps you retain followers who join in the middle of a livestream.

Now, when people join in after you’ve already begun the conversation, they can view important messages and comments.

Using pinned comments can help you make your audience feel welcome, so they’re not left behind if they join in mid-conversation.

How to pin a comment: Tap on a comment, then tap “Pin Comment.”

When you pin a comment, it’s pinned to the bottom of the comments feed for the duration of the broadcast.

  1. Invite a Friend To Join Your Live Stream (Split screen)

You can tag a friend to join you in a livestream once it’s begun. This is helpful when you want to interview someone or even invite a follower to join you.

How to Invite a Friend to Join You in a Split Screen Live Video:

  1. First, tap the camera icon in the top left corner of your screen.
  2. Next, tap “Live,” then “Start Live Video” to begin live streaming.
  3. Tap the double happy-face icon, then tap on a person’s name to invite them. The person must be viewing your live video at the time you invite them.
  4. Your friend then appears in a split-screen view, unless they decline the invitation.

How to remove a friend from your live video: Tap “x” in the right corner at any time to end the split-screen sharing.

  1. Disable Comments

If you prefer to livestream without viewer comments (although – why?!?), you can disable them.

How to disable comments: Tap the 3-dot menu and select  “Turn Off Commenting.”

  1. Save Your Video After the Livestream (or it will disappear!)

Live videos are ephemeral content that disappears at the end of your broadcast — unless you share a replay.

A replay disappears after 24 hours unless you highlight it, which adds it to your profile.

  • How to share a replay (saves for 24 hours): Tap “Share” at the bottom of your screen after you end the broadcast. Your reply includes likes and comments. Viewer Count reflects both the audience that watched your live stream and everyone who watches the replay.
  • How to highlight a replay (permanent until you remove): Highlights are Stories that are permanently pinned to your brand’s profile page until you remove them. To pin your live stream replay to your profile:On your brand’s profile, tap “Stories Highlights.”Then, tap the plus (+) sign.Next, select the Story with your replay video in it and tap “Next.”FInally, choose a cover photo and name for your highlight, then tap add/done.
  • How to share to your camera roll: Tap “Save” in the upper right corner, after your broadcast, to save your video to your camera roll.
  • How to delete your live video:  Discard your live video by tapping the blue button, then select “Discard.”

Now that you know the basics of how to use Instagram Live, you’re ready to discover how to market them. In the next section, we’ll show you how to get started promoting your live broadcasts.

Tips for Success with Your IG Live Broadcasts

Make the most of your Instagram Live broadcasts with these expert tips.

  1. Pin your title.

Pin the title of your live video by typing it into comments, then highlighting the comment.

  1. Remove trouble-making trolls.

Be prepared for internet trolls, just in case you have problems. If anyone joins you for the purpose of making trouble, you can mute them from the chat by clicking the “x” next to their name.

  1. Encourage users to direct message you after the broadcast.

If you can’t get to everyone’s questions, or if someone needs a bit more help than you can offer at the time, ask them to DM you. It’s a great way to make a personal connection with people and will help keep the show moving along.

  1. Use Instagram Insights for max viewing potential.

Plan your live streams for times when the largest number of your followers are normally online. Your Instagram Insights will show you when your audience is online.

If there are 2 popular times during the day, try the first one. Then, the video will still be fresh when the second audience comes around.

  1. Keep track of how many viewers you have during the broadcast.

Take a screenshot after your broadcast so you can record the number of viewers.

  1. Greet your followers by name when possible.

One of the best parts of Live is the opportunity to make connections with your followers. Try to greet them by name, especially as you’re getting started. Remember the most active audience members so you can give them a special “hello” next time.

  1. Make Space for Questions.

Create breaks in your content to allow for questions from the audience. This encourages engagement and creates meaningful connections with your followers.

  1. Promote your live broadcast on other social media channels.

Use your other social media channels, plus your email list, to promote upcoming live streams.

For example, auctioneer Nick Davies encourages his Twitter followers to stop by Instagram for special content.

Isla @Fieldings_Ltd is now on #Instagram follow her adventures @islafieldingsdog she gets a treat for every ten followers ! pic.twitter.com/YhrS58KDzK

— Nick Davies (@nick_davies66) February 19, 2019
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2018 was a year packed with scandals, updates, and emerging technologies across all social media channels. As a result…

2019 will bring big changes to your favorite social media platforms.

Are you ready?

Get a step ahead of your competition with this list of MUST-KNOW marketing trends for 2019.

We take you straight to the changes and opportunities that will shape your day-to-day strategies over the coming year.

PLUS we’ve included enough tips to kick-start your social media strategies on 7 different channels!

Get ready for your most successful year ever!

Top Trends & Tips for Facebook 2019

Facebook had more than its fair share of changes and challenges in 2018.

Many experts predict a looming decline in Facebook’s popularity, but despite the privacy violations, data breaches, and fake news – the platform is still the #1 social media network as 2018 comes to a close.

Here are Sharelov’s predictions for the top trends to pursue on Facebook 2019:

1. Prepare for Augmented Reality

Facebook kicked off 2018 with a major algorithm change that slashed organic reach for brands, severely impacting many businesses.

Expect 2019 to continue leaning toward “pay to play” for brands on Facebook.

The good news is that Facebook is experimenting and releasing augmented reality tools that will allow brands to highly-personalize the user experience and greatly increase brand engagement.

For example:

  • Augmented reality tools will enable newsfeed ads that allow users to try on items such as eyeglasses and makeup. These are already in beta and being used by brands like Warby Parker, Nike, and Sephora.
  • Facebook has released an augmented reality tool, “AR Studio,” for developers. Expect to see AR used in innovative ways that go beyond what we’ve seen so far!

During 2019, you can expect to see augmented reality touch every area of Facebook marketing from videos to Messenger communications.

Augmented reality is a trend worth investing in for 2019.

TIP: Learn how brands are using AR in innovative ways so you can brainstorm ideas for enhancing your content with AR in 2019.

2. Use Brief Vertical Videos to Catch Attention

When court documents revealed that Facebook knowingly published inaccurate video statistics, many marketers were relieved to have their suspicions validated. Its fake video statistics led to the failure of many businesses who went “all in” on long-form videos due to the fake stats.

For long-form videos, stick to YouTube.

Facebook videos should always be less than 2 minutes long. A recent in-depth study by Buffer/Buzzsumo found that videos between 30 – 120 seconds received the highest engagement in 2018.

USE VERTICAL VIDEO FORMAT ON FACEBOOK

From the same study, we gained some valuable insights about video formatting:

  • Almost everyone (95%) uses a mobile device to access Facebook.
  • The majority of people (79%) find vertical videos more engaging.
  • People think companies who publish vertical videos are more innovative.

Thanks to the rise of mobile device usage, vertical videos are gaining in popularity. They’re easier to view because the user doesn’t have to turn their phone sideways to watch.

Tips:

  • Balance your content formats. Do – publish more video than ever before, but back it up with high-quality written content for users in the consideration and decision stages of the buyer’s journey.
  • Browse Instagram or IGTV to discover how innovative brands are using vertical video to make an impression with their audiences. Then, pack your content with engaging videos that both entertain and serve your target audience.
  • Try vertical videos that look great on mobile devices, then review your insights to find out if the format is more effective with your audience.
3. Build Trust With Your Audience

Early 2018 ushered in congressional hearings on Facebook’s privacy protection, lack of diversity, and other integrity-related issues.

It all didn’t seem so bad as the hearings played out and viewers watched the live stream, because the hearings kept us entertained with plenty of hilarious viral moments.

However, a never-ending stream of privacy violations, data breaches, and political mishaps throughout 2018 left experts pondering the network’s future.

Worse, many Facebook users lost trust in the platform. According to a December 2018 survey, Facebook is the least-trusted company when it comes to protecting personal information.

Source: Statista

While an estimated 54% of users adjusted their privacy settings in 2018, nearly 70% of U.S. users took a break from Facebook altogether, or deleted the app from their phones.

Source: Statista, Share of Facebook users in the United States who have taken following steps to reframe their relationship with the social network

As a result, Facebook brands must work harder to build trust in 2019 than they ever have before.

Facebook 2019 Marketing Tips
  • Engage, engage, engage! Respond to all user comments as quickly as possible.
  • Invest in social media customer service and address all problems swiftly.
  • Create special-interest closed groups to support your audience. Offer open discussions and support on topics relevant to your products or industry.
  • Post and publish on a consistent schedule.
  • Represent your brand with a consistent personality across all social media channels.
  • Maintain GDPR compliance on your website and in your email marketing.

Building trust with your audience in 2019 is no longer an option.

In the upcoming year, brands must make heroic-level efforts to build customer trust if they want to keep and grow their audiences.

Top Trends & Tips for Instagram 2019

A new Instagram emerges on the cusp of 2019 as brands settle into a broad spectrum of the new social media tools and features released last year.

From cosmetic profile improvements to shoppable product stickers and algorithm transparency, Instagram released what seemed like a never-ending stream of innovative updates during 2018.

Some of its most popular new features include:

  • Pin Stories to profiles
  • Shoppable products in Instagram Stories
  • Instagram Explore page
  • Question Stickers
  • Instagram TV

As marketers become more comfortable with the new features, expect to see them used in more innovative ways. Here are some of the Instagram trends to watch for in 2019.

1. Focus on Engagement Over Promotion

Instagram is on its way to becoming the #1 platform for brand engagement in 2019, according to a recent report by Social Bakers.

Brands that are still focused on creating self-promotional content should take a sharp turn in the other direction, toward a primary goal of increasing customer engagement.

Instead of investing in content that promotes brands and products, expect to see Instagram brands shift to videos, posts, and Stories whose main goal is to engage viewers.

Look to high-engagement brands such as Top Pockets, Mene, Nature Valley, and The Crown for innovative ideas on how to spark brand engagement.

2. Launch an E-commerce Store on Instagram

Social commerce will step into the spotlight in a big way during 2019.

Shopping on social media platforms is positioned to become the “new normal,” and product-driven brands should prepare immediately.

Instagram now lets brands include shoppable product stickers in Stories and posts.

There’s an approval process you must pass before your businesses can create a catalog and product stickers. It’s not a long or complicated routine, but it does make a good argument for getting started sooner rather than later!

Instagram 2019 Tips
  • Use question stickers, emoji sliders, and polls to boost engagement in Stories.
  • Study the tactics of brands that dominated Instagram engagement in 2018.

    Every brand on Instagram will compete for engagement in 2019, so pursue proven, innovative, and interactive ways to keep your audience engaged.
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  • If you sell products, launch your Instagram catalog as soon as possible. Create your product catalog on Facebook, link it to Instagram, and start adding shoppable posts and product stickers to Stories.
Top Trends & Tips for Twitter 2019

Despite lousy press over fake followers, fake influencers, and election manipulation, 2018 was Twitter’s best year ever. February saw the announcement of Twitter’s first profitable quarter since going public in 2013.

The New York Times reports that, as a business, it looks like Twitter is finally beginning to work.

Of its 326 million active users an estimated 40% are millennials, according to a current report by Statista. As we approach 2019, there are a handful of trends to watch that will help your brand succeed on the Twitter.

1. Fully Engage with Twitter in 2019

Twitter’s made an extreme effort this year to authenticate followers. The social media platform vowed to remove tens of thousands of accounts for an estimated 6% drop in overall followers.

Now that Twitter’s going legit, it’s time for real brands to step up and participate. Instead of dropping in on occasion or spamming self-serving posts, consider tips from Twitter’s business blog on how to grow your audience and increase engagement:

  • Use eye-catching images, videos, and GIFS in your tweets.
  • Incorporate relevant, researched hashtags.
  • Encourage engagement with questions and polls.
  • Engage on the platform by curating, retweeting, and replying to followers and other businesses.
Source: Statista
2. Enhance Your Customer Care Strategies

Social care and customer service are becoming more personalized, and your 2019 Twitter strategy should adapt.

Now that most brands offer customer care through social media, consumers are expecting higher levels of personalization alongside rapid response times.

While the prospect of stellar customer service on Twitter might seem overwhelming, it’s actually more cost-efficient than call centers. A report by the Online Marketing Institute reveals that it costs only $1 to solve a customer service issue on social media.

Twitter Tips

  • Alongside improving your customer service, track mentions of your brand on Twitter and reply to positive and negative comments swiftly.
  • If you’re marketing on Twitter, go “all in” instead of standing on the sidelines. Follow tips from the Twitter Business Blog to expand reach and boost engagement.
Top Trends & Tips for Pinterest 2019

Despite Pinterest’s smaller numbers (just 250 million active users), Facebook and Instagram are scrambling to catch up with the mighty browsing network when it comes to social commerce.

  • 55% of all people who shop products on social media prefer Pinterest over all other platforms.
  • 90% of Pinners are on the platform browsing for ideas on what to buy next.
  • 55% of those browsing make a purchase.

Pinterest is #1 with shoppers and drives 3.8X more sales than other types of digital campaigns.

Product-Driven Brands Should Invest in Pinterest for 2019. Period.

Pinterest is the #1 choice for people shopping fashion and beauty products, according to an in-depth study by Social Bakers.

Auto, retail, sporting goods, electronics, and services are also popular categories on Pinterest.

Men now make up 40% of all pinners and account for 50% of all new signups.

Yet only 1.5 million businesses are on Pinterest!

If you sell products but aren’t actively marketing on Pinterest, you’re missing out a chance to reel in some very high returns from a low-competition platform.

Pinterest 2019 Tip: Invest in micro-influencers and paid advertising as a way to boost your reach, engagement, and ROI in 2019.

Top Trends & Tips for YouTube 2019

Gen Z is made up of people ages 21 and younger, and by 2020 they’ll make up 40% of all consumer spending.

1. Cater to Gen Z with Uplifting, Entertaining Content

By 2020, Generation Z will account for 40% of all consumers.

Contrary to popular belief, Gen Z’ers do not have short attention spans. Instead, they’re able to process digital information and make value decisions quicker than any generation before them.

One remarkable difference between generation Z and all others is their choice of social media platforms.

YouTube is the #1 social media channel for everything Generation Z.
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2019 is the year you should get to know Generation Z better, so your brand is prepared for the shift in consumer personalities.

2. Get to Know Generation Z

Gen Z’ers are online constantly and often overwhelmed by the high expectations of other social media channels, according to a recent report by Google.

When they want to relax and cheer up -- Generation Z heads to YouTube.
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  YouTube videos help them relax and de-stress, and they’re drawn to videos that help them:

  • Learn or become more knowledgeable on a topic
  • Feel more connected to the world around them
  • Connect with other generations
  • Unplug through pure entertainment

TIP: To keep Gen Z’ers engaged on YouTube, create videos that are authentic, uplifting, or purely entertaining.

Avoid messaging that puts any type of social or academic pressure on them, since they’re getting plenty of it on platforms like Instagram and Facebook.

Social causes are also a high priority, so consider adopting a cause or purpose if you’re looking to connect more closely with Generation Z.

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It takes time to build a successful ad campaign on a new platform.

Or does it?

Instead of spending months in a learning curve, get straight to ad campaign success on Pinterest with this 4-step guide.

Cut through the long “how-to” process with straightforward information that gets your brand in front of people ready to buy right now.

There’s a ton of information available on Pinterest advertising – you could get lost in it for days!

Instead, let us help you get the edge on your competitors and soak up some of that pinner love as quickly as you can.

Ready to reel in the $$$? We’ve got you covered!

Scroll to step #1 below to get started with Pinterest advertising.

Why use Pinterest Advertising?

More than 250 million people turn to Pinterest for ideas on what to buy next.

Pinterest advertising offers sophisticated audience targeting, robust analytics to measure your ad and content performance, and a variety of ad formats to choose from.

People on Pinterest like to take action, and this gives your brand a chance to get out in front of people who are ready to buy.
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Pinterest is highly effective for campaigns that hope to build brand awareness, sell products, or drive app installs.

Pinterest advertising is an excellent choice for brands that wish to reach shoppers who are ready to purchase.
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Follow the 4 steps below to get your brand advertising effectively on Pinterest.

Step 1: Get Ready to Advertise on Pinterest

There’s 3 steps you need to take before creating your Pinterest advertising.

A. Create a business account.

If you haven’t opened a Pinterest business account, then you’ll need to do this before you take any other steps toward advertising.

B. Get familiar with Pinterest Analytics.

Once your business account is open, you need to open your Pinterest Analytics account. This is a simple process that opens up free insights about the content you post and share on Pinterest.

Most importantly, Pinterest Analytics offers valuable information about your audience that will help you build your ad campaigns.

C. Install the Pinterest tag button.

The Pinterest tag button is a bit of code that you add to your website. It offers insights about your traffic and conversions by showing you what people do after they interact with your paid ads.

Source: Pinterest

This data helps you measure the results of your campaigns and target audiences that are most likely to engage with your ads.

To install, visit the Pinterest tag generator, which will generate your code and walk you through how to install it on your website.

How to set up the Pinterest Tag - YouTube

Once you’ve created a Pinterest business account, become familiar with Pinterest Analytics, and installed the tag button, your advertising prerequisites are complete.

Now you’re ready to begin planning your ad campaign.

Step 2: Plan Your Pinterest Ad Campaign Like A Pro

Before you begin choosing formats and creating ad copy, take time to define your campaign goals and key performance indicators (KPI’s).

What types of goals can Pinterest advertising help you achieve?

The 3 best objectives for Pinterest paid advertising are:

  • Build brand awareness
  • Drive consideration of your products
  • Increase sales

Before you begin creating ads, choose one campaign objective. This goal will help guide your creative efforts and placement decisions as you move forward.

Set goals with KPI’s that are measurable, such as email signups, sales, or app installs. This will let you monitor the results of your campaign along the way.

Step 3: Choose Your Pinterest Ad Format(s)

Pinterest offers 4 different types of ad formats to help you meet your objectives. You can choose one format or mix up the different types of adds you use in a single campaign.

Below is an explanation of each ad format with examples and tips for creating successful ads.

Pinterest Ad Format #1: Promoted Pins

Promoted pins are Pinterest’s most basic ad format.

When you pay to promote a pin, it gets shown to people outside your current audience.

How To Promote a Pin

A. Tap the “promote” button on any of the pins that you’ve created.

Source: Pinterest for Business

B. Fill out the information in the form that pops up.

The promoted pin form will ask you for the following information:

  • Destination URL
  • Daily budget
  • Campaign duration
  • Select keywords to target your audience

How Promoted Pins Helped 57 Design Thrive on Pinterest

Design/Manufacture/Retail company 57 Design is a huge fan of Pinterest promoted pins.

Pinterest is responsible for at least 35% of our revenue. We get very, very good traffic at a fraction of the cost of other platforms.” – Sam Devonport, Founder of 57 Design

Promoted pins are best for: 

Use promoted pins to expand your reach, build brand awareness, or drive sales
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TIP: Try promoting your most successful pins.
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Pinterest Ad Format #2: Promoted Video Pins

Pinterest’s video ad format is perfect for those occasions when you want to grab attention or inspire people to try new things.

Source: Pinterest for Business

Pinterest offers two different formats for promoted video pins – standard width and max width.

Source: Pinterest for Business

Max width video format is plus because it spans the entire width of the feed on mobile devices — so it’s hard to miss!

When you promote a video, it shows up in Pinners’ home feeds, search results, or “more like this” sections.

When you place a promoted video, you have many audience targeting options. You can choose from a long list of audience, keyword, and interest options.

How To Place Promoted Video Pins

You can place promoted video pins by visiting the Ads manager on Pinterest.

Why Cheetos Brand LOVES Promoted Video Pins

Cheetos brand used autoplay video pins to share a funny video and pinners loved it.

People who viewed the ad said they were 51% more likely to buy Cheetos after seeing the promoted video ad.

Promoted video pins are best for: Use promoted video pins to increase brand awareness.

TIP: Follow Pinterest reporting on your videos ads – closely! The reporting helps you learn things like whether people are watching part of all of your videos. This helps you create more effective videos in the future.

Pinterest Business Success Story: Cheetos - YouTube
Pinterest Ad Format #3: Promoted Carousels

Pinterest carousel ads let you combine up to 5 images into one ad.

Carousel Preview: REI - YouTube

How to Place a Promoted Carousel Ad

You can create a Pinterest carousel ad by visiting the Pinterest Ad Manager, where you’ll be able to target your audience with a wide selection of options.

Source: Pinterest for Business

Here’s Why REI Loves Promoted Carousels

Outdoor coop REI likes that carousels allow them to showcase various products and experiences in a way that inspires engagement.

“Our Carousel campaign showed strong engagement and boosted our click-through-rate by 32%. ” Jaclyn Ruckle, Social Media Manager, REI

Promoted Carousels are Best for: Use promoted carousels to boost traffic and conversions and increase brand awareness.

TIP: Use the different images in carousel ads to:

  • Show off different product features
  • Display multiple products
  • Incorporate storytelling into your ad campaigns
Pinterest Ad Format #4: Promoted App Pins

Promoted app pins help your brand get more mobile app downloads. This type of ad format lets pinners install your mobile (IOS or Android) app directly from Pinterest.

The install process is simple and quick, saving the user a trip to the (often overwhelming) app store.

Source: Pinterest for Business

How to Place Promoted App Pins

To place a promoted app pin, visit Pinterest Ad Manager.

Here’s Why Fitness Brand 8fit Is Thrilled With Pinterest Promoted Apps

Fitness and nutrition brand 8Fit gets up to 50% higher subscription rates on Pinterest than on any other platform.

Using Pinterest promoted app pins, 8Fit was able to drive app installs and increase paid subscriptions significantly.

Best for: Promoted app pins are best for helping people discover and download your app.
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TIP: Take a pointer from 8Fit’s success. Start by targeting a narrow audience, then widening your reach once you get a sense of what’s working.

Step 4: Create Pinterest Ads That Get Noticed

Once you’ve chosen your campaign objectives and ad formats, you’re ready to begin the creative process.

Here are a few tips for creating Pinterest ads that get your brand noticed.

Make Your Visuals Pop!

Don’t let your ads go unnoticed! Use imagery that stands out.

Let’s take a look at some of the eye-catching imagery examples Pinterest includes on its business blog.

Designer Shoe Warehouse uses stunning colors that pop.

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