Loading...

Follow SEOprofiler Blog | Search Engine Optimization on Feedspot

Continue with Google
Continue with Facebook
or

Valid

On Twitter, a webmaster asked whether it was a good idea to split one website into two. Google's John Mueller said that you won't be twice as visible in search if you make 2 websites out of one. If you make 2 websites out of one, you're not going to be twice as visible in search.— 🍌 John 🍌 (@JohnMu) May 23, 2019 So you'd say any website split into two will have more traffic? Why not 4, 16, or 2048 sites? There are always edge-cases (how many authority sites are there?), Read the full article...
Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

On Twitter, a user noticed that Google stopped indexing the web: Looks to me as if Google stopped indexing (news?) an hour ago. Noticed at first with our pages but seems to be true for everyone (see screenshot) @searchliaison @JohnMu can you confirm this? pic.twitter.com/UlSCI5LVi7— Valentin Pletzer (@VorticonCmdr) May 22, 2019 Google has confirmed the bug: We're currently experiencing indexing issues that may cause stale search results in some cases. We'll update this Read the full article...
Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Microsoft announced in their official blog that they are releasing AI tools that are used in Bing's ranking algorithm to the general public. "Microsoft has made one of the most advanced AI tools it uses to better meet people’s evolving search needs available to anyone as an open source project on GitHub. [...] The algorithm, called Space Partition Tree And Graph (SPTAG), allows users to take advantage of the intelligence from deep learning models to search through billions of pieces Read the full article...
Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

In a webmaster hangout on YouTube, Google's John Mueller said that you shouldn't rely on TF-IDF to optimize your web pages for high rankings. What is TF-IDF and what are better ways to optimize your web pages? What is TF-IDF? TF-IDF is short for term frequency–inverse document frequency. It's a value that is intended to reflect how important a word is to a document in a collection or corpus. In the case of the term frequency, the simplest choice is to use the raw count of a term Read the full article...
Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

In a webmaster hangout on YouTube, Google's John Mueller said that Google tries to pick the most relevant anchor text if you link with different texts to the same page on your website: "It's not always the case that there's only one link to one URL within a website or on a page. With regards to the anchor text, we try to pick the one that is the most relevant for that link to understand the context of that link best. That's something where I wouldn't blindly focus on like 'the first one on Read the full article...
Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Search engine optimization is important if you want to get high rankings on Google. But is search engine optimization the same as following Google's advice? Of course, it's advisable to follow most of Google's recommendations. However, you should do more than that. Here are four things that you should consider. 1. Google is not your friend Google wants to make money and they tell webmasters to do things that work best for Google. That isn't necessarily the same thing as the things that Read the full article...
Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Some webmasters are not sure when to use the nofollow tag. Should you use it in links to your own website? Can it help you with 'crawl prioritization'? When should you avoid the nofollow tag? What is the nofollow tag? The nofollow tag enables webmasters to tell search engines not to count some of their links to other pages. Search engines won't use these links as 'votes' in their ranking algorithms then. The nofollow tag has been introduced by Google, Yahoo and Microsoft to fight comment Read the full article...
Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Google has published a new blog post in which they recommend to add structured data to your website. Structured data can make your website stand out on Google's search result pages. What is structured data? Structured data enables you to provide information about your web pages and their content. Google recommends schema.org vocabulary in JSON-LD format. For example, web pages with structured data for recipes can look like this in Google's search results: Google does not guarantee Read the full article...
Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

In a webmaster hangout on YouTube, Google's John Mueller explained how Google uses web page content and links to rank web pages. Both are important if you want to get high rankings on Google. Web page content is important John Mueller said that some pages with good links do not rank well simply because the content of these web pages isn't focused enough: "We do look at a lot of different signals so it's not just links that make it so that we can pick up content and show it in search. It's Read the full article...
Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Separate tags by commas
To access this feature, please upgrade your account.
Start your free month
Free Preview