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Google does not like doorway pages. In a webmaster hangout on YouTube, Google's John Mueller gave is own definition of doorway pages.
"A doorway page would be if you have a large collection of pages where you're just tweaking the keywords on those pages for that. If you have one page that links out to a bunch of other pages and that's just like a kind of a sitemap page,something like that. [...]
If you focus on a clear purpose for the page that's outside of just 'I want to rank for this specific Read the full article...
In a Google webmaster hangout, a webmaster asked Google's John Mueller if it was okay to use one generic disavow links file that can be used for all sites that he manages.
John Mueller said that this was unnecessary work and that it's not recommended by Google. You can view the video here:
How to create individual disavow link files for your website
The Link Disinfection tool in SEOprofiler can help you to create individual disavow link files for your website. The Link Disinfection Read the full article...
Google has posted a blog entry about misleading event markup code. Appearantly, Google has been receiving feedback from users seeing non-events like coupons or vouchers showing up in search results where "events" snippets appear:
"We've seen a number of publishers in the coupons/vouchers space use the “event” markup to describe their offers. And as much as using a discount voucher can be a very special thing, that doesn’t make coupons or vouchers events or “saleEvents”.
Using Read the full article...
Some days ago, Google's Gary Illyes said that you do not have to submit a disavow links file to Google unless your website has a manual penalty. In a Google Webmaster hangout, Google's John Mueller revealed more details.
Disavow links if there is a manual penalty
If your website has a manual penalty, you should try to remove the artificial backlinks. If you cannot do that, you can submit a disavow links file to Google. Google will take that file into consideration. They expect an effort Read the full article...
At the Pubcon Search, Social Media, Marketing conference in Las Vegas, Google's Gary Illyes said that you do not have to submit a disavow file to Google if your website does not have a manual penalty:
"If you do not have a manual action then you do not need to submit a disavow!" @methode #Pubcon Great questions by @jimboykin— Brian McDowell (@brian_mcdowell) 8. November 2017
Google latest Penguin algorithm simply devalues artificial backlinks. There's no longer an automatic Read the full article...
If your website has been hit by Panda, it won't help to move your website to a new domain. Google Panda is part of Google's core algorithm. Websites with low quality content are downranked by Google's Panda algorithm.
On Twitter, Google's Gary Illyes has confirmed that it won't help you website if you move it to a new domain. As long as the content is still low quality, moving domains will not improve your rankings:
Don't think of Panda as a "penalty", it's part of core ranking Read the full article...
On Twitter, Google's Gary Illyes said that they can also ignore links from Forbes and Entrepreneur.com if these links are artificial:
First, I doubt they can actually pull that off. Second, we're pretty good at ignoring links, regardless of the site.— Gary Illyes ᕕ( ᐛ )ᕗ (@methode) 8. Juni 2017
Don't forget that Google also gets the paid link solicitations from dubious link vendors. If you know about a paid link scheme, chances are that Google with its thousands of employees Read the full article...
Some weeks ago, Google's John Mueller said that Google makes a difference between unnatural links and spammy links.
Gary Illyes has confirmed on Twitter that Google ignores unnatural links as long as it does not look like an 'egregious link manipulation scheme':
That depends on the purpose of that link really, but if it's not a egregious link manipulation scheme, we're more likely to just ignore them— Gary Illyes ᕕ( ᐛ )ᕗ (@methode) 2. Juni 2017
Automatically created Read the full article...
In a post on Google's webmaster central blog, Google reminded webmasters that they can get in trouble if they syndicate articles just to get links.
Lately we've seen an increase in spammy links contained in articles referred to as contributor posts, guest posts, partner posts, or syndicated posts. These articles are generally written by or in the name of one website, and published on a different one.
Google does not discourage these types of articles in the cases when they inform users, Read the full article...
On Twitter, Google's John Mueller said that links from spammy sites can be ignored as long as these links aren't unnatural:
@scottzi07791910 @methode If they're not unnatural links, just happen to be from a spammy site, I'd just ignore them. Save your time for bigger issues :)— John ☆.o(≧▽≦)o.☆ (@JohnMu) 9. Mai 2017
That means that not all links on spam sites are unnatural. You can have natural links that happen to be on spammy sites. According to John Mueller, you Read the full article...
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