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Google's Juan Felipe Rincon shared further information on Google's war on spam in Google's official blog. Google sent 6 million manual action messages last year Google's algorithms detect spam automatically. When Google's algorithms detect spam, Google takes manual action. According to Juan Felipe Rincon, Google sent 6 million manual action messages to webmasters in 2017. In addition to algorithmic penalties, Google also processed manual spam reports. In 2017, Google took action on Read the full article...
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Google penalties are bad. If Google penalizes your website, they have found out that you used spam methods to promote your site (see list below). It can be difficult to recover from a penalty. This article shows you how to do that. Things that Google does not like Google will penalize your website if you did something that Google does not like. Google says that you should avoid automatically generated content. You should not participate in link schemes, you shouldn't create pages with Read the full article...
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In a webmaster hangout on YouTube, Google's John Mueller talked about the influence of AMP on the rankings of your web pages. Your website will be listed differently on Google's search result pages (for example in the top stories carousel, but you won't get a ranking boost. "As far as I understand, AMP would not increase rankings, it just shows your site slightly differently. So of course, depending on how you track the rankings of your site, if your site is shown, for example, in the top stories Read the full article...
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Google does not like doorway pages. In a webmaster hangout on YouTube, Google's John Mueller gave is own definition of doorway pages. "A doorway page would be if you have a large collection of pages where you're just tweaking the keywords on those pages for that. If you have one page that links out to a bunch of other pages and that's just like a kind of a sitemap page,something like that. [...] If you focus on a clear purpose for the page that's outside of just 'I want to rank for this specific Read the full article...
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In a Google webmaster hangout, a webmaster asked Google's John Mueller if it was okay to use one generic disavow links file that can be used for all sites that he manages. John Mueller said that this was unnecessary work and that it's not recommended by Google. You can view the video here: How to create individual disavow link files for your website The Link Disinfection tool in SEOprofiler can help you to create individual disavow link files for your website. The Link Disinfection Read the full article...
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Google has posted a blog entry about misleading event markup code. Appearantly, Google has been receiving feedback from users seeing non-events like coupons or vouchers showing up in search results where "events" snippets appear: "We've seen a number of publishers in the coupons/vouchers space use the “event” markup to describe their offers. And as much as using a discount voucher can be a very special thing, that doesn’t make coupons or vouchers events or “saleEvents”. Using Read the full article...
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Some days ago, Google's Gary Illyes said that you do not have to submit a disavow links file to Google unless your website has a manual penalty. In a Google Webmaster hangout, Google's John Mueller revealed more details. Disavow links if there is a manual penalty If your website has a manual penalty, you should try to remove the artificial backlinks. If you cannot do that, you can submit a disavow links file to Google. Google will take that file into consideration. They expect an effort Read the full article...
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At the Pubcon Search, Social Media, Marketing conference in Las Vegas, Google's Gary Illyes said that you do not have to submit a disavow file to Google if your website does not have a manual penalty: "If you do not have a manual action then you do not need to submit a disavow!" @methode #Pubcon Great questions by @jimboykin— Brian McDowell (@brian_mcdowell) 8. November 2017 Google latest Penguin algorithm simply devalues artificial backlinks. There's no longer an automatic Read the full article...
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If your website has been hit by Panda, it won't help to move your website to a new domain. Google Panda is part of Google's core algorithm. Websites with low quality content are downranked by Google's Panda algorithm. On Twitter, Google's Gary Illyes has confirmed that it won't help you website if you move it to a new domain. As long as the content is still low quality, moving domains will not improve your rankings: Don't think of Panda as a "penalty", it's part of core ranking Read the full article...
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On Twitter, Google's Gary Illyes said that they can also ignore links from Forbes and Entrepreneur.com if these links are artificial: First, I doubt they can actually pull that off. Second, we're pretty good at ignoring links, regardless of the site.— Gary Illyes ᕕ( ᐛ )ᕗ (@methode) 8. Juni 2017 Don't forget that Google also gets the paid link solicitations from dubious link vendors. If you know about a paid link scheme, chances are that Google with its thousands of employees Read the full article...
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