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Marketers are being asked to do more with less whether your marketing department has a multi-million dollar budget or barely one at all. For some marketers, this can present a huge challenge. For the brave and adventurous, this presents an excellent opportunity. This gives you the chance to rise to a level you never thought possible. Want to increase your email campaign open rates? Perhaps try testing out different days and times to send out your emails. Want to see an increase in search traffic to your website? A link outreach campaign might be in order.

However, at some point you’ll maximize the ROI for each individual marketing tool leaving you to wonder if you can come up with any creative twists to squeeze out just a bit more. Perhaps there is another creative avenue worth exploring. What is it? Text message marketing combined with retargeting. This may sound like a crazy combo similar to pickles and ice cream (don’t knock it until you try it!) but it makes perfect sense. How?

Text message marketing 101

Text message marketing has incredibly high engagement rates. How high? It has been shown to have 98% open rates smashing email open rates which average around 20%. In fact, it has been reported that 29% of recipients click on links with 47% of those going on to make a purchase leading to a 14% conversion rate. Those stats are nearly unheard of for other tools as long as you’re using the right SMS marketing software to manage and track your campaigns.

Why do we have such high engagement rates? Because our mobile phones are always within an arm’s reach combined with the fact the average person spends 4 hours per day on their phone. This makes it imperative for brands to use text message marketing to make sure they’re always in front of their customers.

Retargeting 101

That take cares of one side of the equation but now let’s take a look at the other: retargeting.

When used properly, retargeting can serve as a great 2nd chance to market to customers who were not yet ready to buy when first engaging with your brand. Why? It has been found that 70% of retargeted customers are more likely to complete a purchase compared to cold-traffic visitors to your website. This is usually because a customer simply needs more convincing to spend their hard earned money so retargeting provides you with that second chance.

Still not convinced? A few additional stats show how effective remarketing can be:

3 out of 5 people notice ads for products they just viewed

  • 147% increase in conversion rates
  • 26% of retargeted customers come back to complete a purchase

But when it comes to retargeting, most people typically think of website and display networks which can pose a challenge if you want to bring text message marketing into the mix.

Text message plus retargeting!

The challenge now becomes how to marry these two tactics. Remember the stat about how 29% of text message recipients click on links? That is the key because any link you include in a text message must be shortened to track performance and conserve on precious character space. Using a tool like RetargetLinks lets you retarget every link you share giving you the ability to create powerful synergy between these two powerful tactics.

Want to create even an even higher impact? You can turn those retargeting links into branded links enhancing your brand recognition with customers which leads to more clicks to your intended destination.

In order to make SMS marketing and link retargeting as effective as possible, you need to remember a few tips:

  • Segment Your Database – Customers do not have uniform tastes and preferences. Therefore, you need to segment your customer database by gender, age, personal preferences, etc. This will ensure not only are your messages better received but any ads shown through link retargeting are more impactful.
  • Create Persona-Based Ads – If you are not showing the right ads to your customers through link retargeting then the hard work you put into segmenting your database will be for nothing. Therefore, it is important to create ads that contain verbiage and images that speak to the different audiences since this will pay dividends in terms of conversions i.e. sales.
  • Collect Metrics – Famed management consultant Peter Drucker famously said, “You can’t manage what you can’t measure”. The same holds true for text message marketing and link retargeting. This means analyzing data points the number of SMS recipients, how many messages were delivered, and URL clicks. Afterwards, you will want to see how many ad impressions were delivered, the number of clicks, and what sales were made. However, make sure you first have goals in place so you can accurately put these any data in context to determine if your campaigns were a success or if there is a need for improvement.
Case study: $4,220 in revenue from 1,000 text messages sent

With all that being said, let us walk through how this may look like in the real world by using a retail store as an example.

Assume you have a text marketing database with 5,000 individuals. In addition, you have gathered data showing females between the ages of 18 – 25 are your best customers generating 70% of your store’s revenue. You’ve segmented your SMS marketing database and have found 1,000 individuals who fit this profile.

In addition, you want to run a holiday promotions campaign and send out a text message to this segment of 1,000 individuals with a branded retargeted link urging them to buy a new scarf priced at $20.

Based on the previously stated statistics, you could see the following engagement:

1,000 text messages sent

980 recipients read your message

290 individuals clicked on your retargeting link

136 individuals make a purchase

$2,720 in direct revenue generated

75 individuals come back to make a purchase through retargeting

$1,500 in revenue generated through link retargeting

$4,220 in total revenue generated

Not too shabby, huh? What kind of campaign ideas could you come up with for your business by marrying text message marketing and link retargeting?

Guest blog post by Daniel Wagstaff

Daniel Wagstaff founded Pocketstop to focus on solving an organization’s largest communications issues by using proven technologies in unique ways ensuring solutions are simple, efficient and delivering measurable business results. Daniel has 20 years of experience working with clients to ensure their B2B and B2C communication strategy motivates and drives the desired behavior. Before Pocketstop, Daniel worked at Aerotek, the largest private recruiting firm in the world.   

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The post How to retarget on text messages? appeared first on RetargetLinks Blog.

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You can’t. However, as the Tourego team demonstrated, there is an elegant way-around to do retargeting on app-store pages that is allowed, easy and efficient.

The Company

Tourego is a Singaporean app that allows its users to easily apply for tourist refunds in an efficient and secure manner without paper refund tickets. Tourego takes a percentage of the total refunds that a user collects at the airport before the user departs for their home destination.

There has been a consistent growth in the Singapore tourism scene (4% growth in Q1 2017) and a ton of tourists come into Singapore predominantly for shopping!

The Tourego team knew that they would have to advertise in order to reach this audience. However, they were unsure on how to target users that were planning an upcoming trip to Singapore in the near future so that these users could download the app before the landed in Singapore and take advantage of the tourist refunds!

The Problem

To dive a little deeper, the biggest struggle that the Tourego team was dealing with, which is not uncommon, was not being able to capture or retarget any of the users that they were sending to the app store.

Additionally, trying to build an audience that is as specific as the one that Tourego was targeting can be time consuming and expensive – a luxury not readily available in the startup world. They needed a method that was more intuitive, real-time and easy to use.

The Solution

With Link Retargeting, Tourego was able to eliminate the first problem they were facing of not being able to retarget users on their app store page by retargeting everyone that clicked on their links directing them to the app store.

Link retargeting not only helped them broaden their audience, but also be creative about how they built their audience.

The Tourego team shared interesting third-party articles about Singapore such as the hawker centres in Singapore that have won Michelin stars! All the users that clicked on the shortened link were automatically added to Tourego’s retargeting audience.

They were able to tag 21,458 unique users within a span of four months!

The Results

Every user that clicked on the links saw Tourego’s ads in high authority sites including Fast Company, CNN, Forbes, Vogue and Cosmopolitan.

The Tourego team displayed 19,198 ads and directed 376 people over to the Tourego landing page (80 users directly clicked on the ads and 296 users went to the Tourego website after clicking on one of their short links but did not click on an ad). They had 91 users download the app – which is a 24% conversion rate!

Retarget your app-store users with link retargeting today!


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If you’d like to see your story here, get started by shortening your first link!

Have questions on where we might fit into your strategy? Let’s chat.

The post How To Retarget On The App-Store – The Tourego Story appeared first on RetargetLinks Blog.

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The answer to this question is simple. You can’t. However, as the CrunchCup team demonstrated, there is an elegant way-around to do retargeting that Kickstarter allows.

Kickstarter provides an incredible platform for entrepreneurs to assess product-market-fit for concept or idea before investing time and money into production. If enough people back the product then it is obvious that there is a need for the product and that’s when the product goes into production!

Why retarget on Kickstarter?

Because most people don’t kiss on the first date! Before backing a project, they are going to do some research, compare alternatives… think about it… and then forget it or simply consciously move onto something else.

Kickstarter campaigns suffer from the same issues as most e-commerce markers: 95% of your campaign page visitors will not back your project. This figure seems abysmally low but, as it is a more niche platform formed of crowdfunding enthusiasts willing to take some risk, the conversion to paying is still twice as high as found in traditional e-commerce.

Retargeting is a way for the campaigner to be able to keep the campaign top of mind by displaying ads to all those that visited the campaign page. With retargeting, about 15 ads are displayed to each user in high-authority websites such as Forbes, Cosmo, Elle, Wall Street Journal, Facebook and many others, for a period of usually 2-4 weeks following the first visit to the page.

Why does Kickstarter not allow retargeting?

We are not entirely sure but, as strange as it sounds for someone that believes so much in retargeting, it kind of makes sense for Kickstarter not to allow retargeting on their pages.

Before getting into the subject, we need be unveil some technical details. In order to retarget on a Kickstarter page, a campaigner must create a retargeting account on Google, AdRoll, Facebook or another provider and then insert a script of code onto the Kickstarter project page. This script of code drops an anonymous cookie to all traffic to this page.

Secondly, it is important to understand where the traffic, that will be retargeted, comes from. In big part, this is traffic that results from the campaigner’s promotion: email marketing, Facebook ads, AdWords etc.

Another large source of traffic that can be considerable, however, is the traffic sent by Kickstarter itself. Kickstarter, in fact, heavily promotes projects that are trending or projects that Kickstarter knows that a backer has affinity with. As you have noticed if you have backed a project, each update email from a campaigner advertises other campaigns at the bottom of the email. This is the same for every page in Kickstarter.

And here is where the problem lies – Retargeting that traffic will allow a campaigner to market their own homepage (outside of Kickstarter) or even the campaigner’s page on another crowdfunding platform. In a physical world, this would be akin to allowing someone to distribute flyers from BestBuy, inside Walmart. If you are Walmart, you will of course never allow this to happen.

So how can you retarget on Kickstarter?

There is a source of traffic Kickstarter will not mind you to retarget and one that Kickstarter can’t do anything about: the traffic that you, yourself, send to your own Kickstarter page.

When you share your Kickstarter page with friends and family or when you promote it online via social media or email marketing, you can use link retargeting to retarget all the traffic to your Kickstarter page.

This is how CrunchCup did it. They were able to raise 95% more money that they initially intended on and retarget every user that clicked on a link to their Kickstarter page with RetargetLinks.

How CrunchCup implemented “Link” Retargeting

Here is how CrunchCup retargeted all the traffic they were sending to their Kickstarter page:

1) Retargeted everyone that they were in touch with: In order to start making some noise, the CrunchCup team reached out to their network initially to generate some organic traffic. They sent out emails to their friends and family and people they had in their network.

They also shared their concept via social media and redirected users to press articles that talked about them on Forbes, Digital Trends, Product Watch and more! You can check out their Forbes article (and be retargeted by their campaign – assuming it is still live) by clicking here: https://re.tc/forbes-crunch-cup

Every one that clicked on these links, on email or social media, were added to their retargeted audience that they could display ads to later on.

2) Retargeted via Facebook ads: Once they maximized earned and organic media, the team then ran a Facebook ad campaign. They targeted people who might be interested in cereal and cereal brands (users who liked the Kellogs Facebook page or had interacted with cereal related pages in the past). They also went broader and targeted users that had kids! Each user that clicked on the Facebook ad was automatically added to the retargeting audience in RetargetLinks.

With RetargetLinks, CrunchCup was able to drop cookies on 86,916 unique users. This is a lot of people, like a medium sized town they can then show banner ads to. This is important as 95% of these visitors will not do any pledge and there is no way to reach them again except for displaying a dozen ads over the next 2 weeks.

3) Launched the ad campaign: CrunchCup then displayed almost 56,000 ads within the span of a week. Their ads were shown on high authority sites including Forbes, CNN, Vogue, Cosmopolitan and more. They also displayed ads in Facebook to be also present there.

They had a click-through-rate of 0.23% (4X higher than industry average) and close to a 129 clicks on the ads which, including view-throughs (this is people that see the ads, don’t click on them but go to the website), they were able to bring 258 users back to the Kickstarter page. The results of the campaign can be seen below:

4) Saw incremental conversions from the campaign: Based on our experience, the link retargeting campaigns have a 25-33% conversion rate. As Kickstarter doesn’t allow any scripts to be added to their page, there is no sure way to know the exact number but since everything is higher in the crowdfunding world, we think it is safe to assume a 33% conversion ratio.

This means that 85 of the 258 users that clicked on the ads, ended pledging for the CrunchCup campaign. Since we don’t know what user pledged what amount, we calculated a range taking the minimum and average pledge.

Taking the average pledge of $60, we can safely assume that CrunchCup made up to $5,100 in pledges from their retargeting efforts. Since they spent only $335.81 in total, this yielded them a ROI of 15.2X. They made +15% in pledges on top of what they had made to date ($30,113).

5) What is next? Once the crowdfunding campaign is over, the campaigner can still leverage the existing cookies as they remain live for about 6 months.

Since they were able to tag 87,000 unique people clicking the links (and being cookied) and each user would have seen about 15 display ads, the CrunchCup team is able to display up to 1,250,000 ads in addition to the 56,000 that were already shown.

With their click-through-rate of 0.23% and save view-through rate, they would have directed almost 5,750 people over to their Kickstarter page. With a conversion rate of 33%, about 1,900 out of the 5,750 visitors would have completed a purchase after the campaign was over.

This would have yielded them up to $114,000 (vs the $5,100 they made to date) assuming the same $60 average purchase. The cost of displaying the ads at $8 CPM would be $10,000 over a period of 2-3 months.

Want to be our next success story?

If you’d like to see your story here, get started by shortening your first link!

Have questions on where we might fit into your strategy? Let’s chat.

The post How To Retarget On Kickstarter With Link Retargeting appeared first on RetargetLinks Blog.

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The Challenge that Olay Faced

When we were a part of the Brandery accelerator, we got the amazing opportunity to work for a well-known P&G brand – Olay. Olay is a brand that truly believes in and has invested in the power of influencer and affiliate marketing. When we worked with Olay, they were looking to solve one main problem:

Olay used Native advertising to promote influencer content in order to garner more attention and clicks. When a user clicked on the native ad, they landed on the influencer’s web site. The issue? if the user did not end up clicking on the promoted links within the influencer blog post, then the traffic that the native ad had created was lost. Olay did not own the influencer site and hence had no way of retargeting the users that it was sending to the site! They wanted a way to leverage third-party content along with their native advertising efforts and own the traffic that the ads were sending to the third-party blog posts.

The Solution

Olay worked with an agency called Hearts and Science. In order to solve the above problem, Hearts and Science used RetargetLinks with 1.3 million native ads that Olay had running in different publishers across the US. Here is an example of a native ad leading to a blog post from a blogger that tried out Olay’s 28 day challenge:

Before, when a user clicked on the native ad, they were redirected to Bethany (the blogger’s) and Olay had no way to access the traffic that was getting redirected. Now, every user that clicked on the native ads, and hence on a retargeting link, was tagged with a cookie and was automatically added to Olay’s retargeting audience. So, if the user does not click on the promoted links within the blog post, they would still be able to see Olay ads when they surf the net.

The Results

407,953 consumers clicked on the native ads and were redirected to 7 different, third-party blog posts written by Olay influencers. Olay, via retargeting links, was able to drop a retargeting cookie on 220,456 consumers (this was 54% of those that clicked on the retargeting links).

RetargetLinks increased Olay’s retargeting audience by 73% (+ 220,000 consumers retargeted from link retargeting vs. 300,000 from Olay website visitors).  A total of 532,032 Olay Whips ads were displayed to the pilot audience. This resulted in a clickthrough rate of 0.17% which is 4x the industry average for non-targeted ads as well as other Olay campaigns using the same ads!

Want to be our next success story?

If you’d like to see your story here, get started by shortening your first link!

Have questions on where we might fit into your strategy? Let’s chat.

The post How Olay Increased Their Retargeting Audience by 73%! appeared first on RetargetLinks Blog.

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The Challenge that Third Door Media Faced

They were three months away from the Martech conference and Third Door Media was looking for a way to hit the home run for their clients and sell out the conference for the year. They were not terribly far behind but with their current marketing plan to reach this goal, they would have needed more time – a luxury they did not have.

When Third Door Media started using implementing Link Retargeting for the Martech Conference, they were looking to solve one key obstacle:

How could they leverage and segment users based on the marketing content that they had produced? Martech owns multiple domains where they publish valuable content and they wanted a quick and easy way to leverage and retarget all the users that were reading this content.

The Solution

Uniting all domains and creating one retargeting audience with Link Retargeting

Third Door Media converted all of the links that Martech was sharing and had published on their multiple domains (martechconf.com, chiefmartech.com and martechtoday.com)  into retargeting links. They then shared these via all of their media channels (predominantly email).

What was interesting about Martech was that they they had the followers, they had the content and they had the awareness – what they needed was a way to convert users leveraging these three assets. This is exactly what Link Retargeting helped them achieve.

1) Every link that was shared via social media or in the Martech newsletters was now a powerful tool to build highly segmented retargeting audiences for the Martech Conference. With organic methods (no paid strategies) alone, Third Door Media was able to tag 24,709 marketers that would be keen on potentially buying a ticket for the Martech conference. It is important to note here that Martech has a strong brand presence and has the ability to reach a lot of their target audience organically.

Don’t have a funnel yet and looking to gain more brand awareness? Check out this case study from WineAlign on how they grew their marketing funnel with RetargetLinks. We would also recommend checking out this helpdesk article – I want more link clicks: What do I do?

2) They then targeted all of these users with ads for the Martech Conference. The ads had a clear call-to-action to ‘View the Agenda’ and navigated them to a landing page with the full agenda of the marketing conference.

The Results

Martech received 24,709 clicks on their custom short links and displayed 46,871 ads. They had a 0.52% click-through-rate (5 times the industry average) and 360 landings on their landing page (people that landed on the page without clicking on an ad).

94 people bought a ticket to the Martech Conference and with that, Martech achieved a 26% conversion rate, $141,000 in revenues and 376X ROI!!

Want to be our next success story?

If you’d like to see your story here, get started by shortening your first link!

Have questions on where we might fit into your strategy? Let’s chat.

The post How Martech used Link Retargeting to Sell Out Their Conference appeared first on RetargetLinks Blog.

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The Challenge that Tend Skin Faced

Tend Skin is a small brand that sells after-shave lotion for women. They predominantly sell through Amazon and have been built their brand on the platform. When Tend Skin started using Link Retargeting, they were looking to solve two main problems:

  1. Only a small proportion of people that they were sending to their Amazon store were converting. Since their product is very niche, they were looking for a way to pre-segment users and send the right target market to the Amazon store.
  2. They were sending users to their Amazon store but had no way to retarget users that did not end up purchasing. They wanted to reach the users that they were losing after the first touch point.
The Solution Pre-segmenting users and sending the right target market to the Amazon store

Tend Skin was running a Google Adwords Search campaign to promote their product. However, they were not getting a lot of clicks on their ads. In order to attract more people, Tend Skin switched their self promotional ads into content-based ads. This was a super cool way to get to the top of the Google search results page while providing their users with content that they love to read!

Tend Skin chose three third-party articles:

  1. An article from As Is called “17 Underrated Products For Hairy Women That Actually Work”. Not only was it from a reputed and popular source, they were featured as the fourth underrated product on the list.
  2. An article from Buzzfeed US called “7 Gross But Satisfying Products That Will Get Rid Of Ingrown Hair”.  Again, popular and reputed source with them being the first featured product!
  3. The last article was from Cosmopolitan called “7 ways to get rid of ingrown hairs for good”. While they were not featured in this article, this was undoubtedly one of the most popular sources for their target market and was definitely something they would pay attention to.

Tend Skin then converted each third-party link into a retargeting link and added it to their Google search campaign. They ran each ad and here are the results:

Now, not only did they have a brand new audience of 7,292 people that they could target with retargeting ads, this audience was also pre-segmented and was interested in products for in-grown hair.

Here are the results from their awareness campaign:

They had a click-through rate that was 50% higher than the industry average, clicks that were at least 3X more than their regular search campaigns and a cost-per-click that was 40% less than before!

Retargeting on Amazon and improving conversions

While Tend Skin had a website, this was not their primary source of sales. They wanted to send people over to the Amazon store where they had credibility. However, they had no way of reaching out and retargeting the users that did not buy in the first go.

In order to retarget users that were visiting the Amazon store, Tend Skin converted their Amazon store URL to a retargeting link. Now, every time they shared the link to their store, they were automatically adding every user that clicks on the link to their retargeting audience.

They shared these links in their email marketing blasts, through social media and through all of their other media channels- tagging a whopping 196,890 people for their retargeting campaign.

The Results

Every user that had clicked on Tendskin’s links and was part of their retargeting audience was able to see ads such as the ones below. They appeared in high authority sites including Forbes, CNN, Fast Company, Vogue and Cosmopolitan.

Their click-through rate (0.37%) was 3X the industry average, they had a 19% conversion rate at a pretty modest cost of $6000. Why we say that’s modest? Because Tend Skin made $71,600 in revenues!

This was a 11X ROI!

Want to be our next success story?

If you’d like to see your story here, get started by shortening your first link!

Have questions on where we might fit into your strategy? Let’s chat.

The post An Amazon Store That Achieved 11X ROI? The Tend Skin Story appeared first on RetargetLinks Blog.

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Bryan McCaw, the Head Wineaux and President at WineAlign has had a strong focus on going digital. He runs a successful, free, online service that provides Ontarians a guided wine map through the province. His model is freemium to a premium subscription that gives users immediate access to the latest scores and reviews, top recommendations in the Vintage Buyers’ guides and other such perks that would definitely entice a wine lover.

The problem that Wine Align was facing? Low conversions.

They needed people in Ontario to not only know about the service, but they also needed more users to sign up for a free subscription.

Wine Align integrated RetargetLinks into their marketing strategy earlier this year and experienced a commendable 233% increase in their click-through rate, massively increased brand awareness, attracted more site traffic and boosting online subscriptions. Supriya, our marketing manager, sat down with Bryan to understand how RetargetLinks helped him in achieving his goals.

3 Questions with Bryan McCaw

Supriya: Could you tell us a little bit about how RetargetLinks fits into your marketing strategy?

Bryan: We were previously advertising on Facebook and via Google Adwords but we were not retargeting any of those users. RetargetLinks was the most effective way to form a retargeting list out of our current efforts and has become the core of our advertising strategy. We add in the shortlinks as the ad click-through destination in our Facebook and Adwords ads. This way we are able to retarget every single user that clicks on our ads. It really helps to stay on top-of-mind via retargeting and the repeat exposure does help increase conversion. It has been, by far, the most effective way to spend advertising dollars!

Supriya: What do you do to maximize link clicks in your campaigns? 

Bryan: I think the most effective strategy on increasing clicks on our shortlinks has been the ability to add in a vanity (branded) URL for free. We use the shortlink in all of our marketing efforts, specifically our social media channels and our newsletter that yields us 5000-6000 link clicks alone. When users see the branded shortlink, it increases trust and click-through rates are considerably higher.

Supriya: What are the three of the most significant changes you have seen from implementing RetargetLinks as a solution?

Bryan:

  1. Our click-through-rates are definitely higher (233% higher to be exact) since everyone that lands on the retargeting ads is highly qualified
  2. We are able to retarget our Facebook ad audience with display ads – which we were never able to do before.
  3. We are able to show our ads on legitimate websites (Forbes, CNN etc) which has been the key differentiator. This is definitely something we could not have achieved ourselves.

Looking to increase click-through-rates and your marketing ROI like Bryan?

Get started with RetargetLinks today ->

The post A Wine Company Crushing the Retargeting Game appeared first on RetargetLinks Blog.

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The Problem: how to leverage third party content

Sheraton shares a lot of third-party, user generated content on their social media channels. From local event updates to customer reviews, their social media is filled with posts that do not lead to their own site.

This makes sense not only because it is the easiest way to post content (as the is no need to write it again) but also it is the most valuable to customers as it is of high quality and also because it is perceived as unbiased.

Additionally, the Sheraton Wall Centre website is owned by Marriott – giving little opportunity to customize and optimize for digital marketing efforts. Sheraton needed a way to grow their audience through user-generated content without having to tweak and play around with their web properties (website).

The Solution: retarget traffic to third party sites

With Link Retargeting, Sheraton had a quick and efficient way to use third-party content and build a retargeting audience. They did not have to tweak the website or experiment with pixels. Here is how Sheraton built a retargeting audience through social media and got an average of 176 clicks per link:

1) Since the Sheraton Wall Centre focused on people coming to Vancouver for their next holiday or business trip, they shared content that was about upcoming events in Vancouver or helpful information that could help visitors on their trip

2) They also included retargeting links in the Facebook ads to reach more people that were looking to visit Vancouver for their next business trip or their next holiday destination!

3) They then retargeted all the users that clicked on the links with targeted banner ads

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Did you know that 3 million businesses actively advertise on Facebook? More importantly, 65 million businesses have a Facebook business page. It is clear that Facebook is an important part of a business’ advertising strategy – including yours. However, a ton of businesses struggle with increasing their Facebook conversion rates.

So, how do you leverage your Facebook traffic to the max and get more than just a website visit? How do you continue engaging with your Facebook referral traffic and encourage conversions?

Don’t worry – we don’t intend to just leave you with questions. We have answers!

Get a crash course on Link Retargeting from our CEO Serge Salager!

Here is how RetargetLinks can transform your Facebook advertising game to a whole new level: 1) Retarget people that are actually interested in your product

When you build a Facebook audience from your website visitors, you are targeting everyone that visits your site – whether they are interested in your products or not. Let’s say a 100 people clicked on a Facebook post and visited a page on your site. 60% of them were genuinely interested in that content. That’s 40 people that will see your targeted ads but are not interested in your brand or your products. Why waste 40% of your traffic?

If only there was a way to build an audience based on the content people click on…

BAM! Enter RetargetLinks (yes, we had to make it dramatic).

Build custom audiences with RetargetLinks

When you create a Facebook post or an ad, and use a custom RetargetLinks URL, you can build a custom Facebook audience based on the content that the URL relates to. For example, let’s say you put out a Facebook post about maintaining curly hair. Presumably, most people that would be interested in your post would have curly hair! By adding a custom RetargetLinks URL to your post, you can not only build a custom audience of people that are interested in your content, you can build a list of people that have curly hair and are interested in your brand and products related to curly hair! 

Now, that’s segmentation!

Bonus benefit: In order to build the above custom audience, you need to spend 0 dollars. While usually you would need to run Facebook ads to build a custom audience (hence spend $$$), you can insert a RetargetLinks URL into any regular post on your page and start building your audience for free! Just make sure you have added your Facebook Pixel to your RetargetLinks account!

Super Bonus Benefit: Creating a custom RetargetLinks URL is also free!

2) Show Display banner ads to your Facebook audience

You spend time and effort building and tweaking your Facebook custom audience However, since there is no easy way to export a Facebook audience, outside of Facebook, this audience is useless.

Not anymore! With RetargetLinks, you can show your search engine banner ads to the exact same highly segmented audience – no Facebook hacking required!

Here is how it works: When you add the Facebook pixel to your RetargetLinks account, Facebook drops a cookie every time a user clicks on your custom URL. Every browser with the cookie gets added to the custom audience you built in your Facebook account. While this is happening, RetargetLinks also drops a RetargetLinks cookie on the browser, building a list within the program that you can show banner ads to! Sweet right? Now you can engage with your highly-targeted, custom Facebook audience via banner ads on major search engines like Google!

When a user clicks on your custom RetargetLinks URL on any social media post, you can retarget them through Facebook ads and through display ads on Google. 3) Retarget people that you send to third-party websites

One crucial rule of social media advertising is to follow the Rule of Thirds: ⅓ of your social content should talk about your brand, ⅓ of your content should promote your products and services and ⅓ of your content should be the latest news from industry leaders or business partners.

Does this mean that the ⅓ of content that you share from other businesses and partners is lost? Do you just wait for them to come back and engage with your brand? With RetargetLinks, you can take control and build a retargeting list even from the people that you send to third-party websites.

Yes – you heard that right. You just gained back 33% of your social referral traffic that you had no way of tracking before AND you built a custom audience with this traffic that you can advertise to. Talk about upping your Facebook advertising game to a whole new level – am I right?

Check out this example from Pampers:

Step 1: Pampers wanted to share an article by the Parenting Magazine because they found the content to be useful for their customers. However, instead of just redirecting the customers to the Parenting Magazine site, they shortened the link using RetargetLinks so that they could build a retargeting list out of everyone that clicked on the link. Step 2: The people who clicked on the link were added to a retargeting list in RetargetLinks and were shown banner ads on trustworthy sites like USA today. These ads were highly targeted for new parents that were interested in the article they had previously shared on Twitter!

In conclusion, with RetargetLinks, you get three amazing ways to up your Facebook advertising game (TL;DR):

  1. Retarget to a highly targeted audience that actually cares about your brand and your products
  2. Export this audience and display banner ads to them on Google (or other search engines) – this is currently not easily possible without RetargetLinks.
  3. Retarget to people that click on third party links through your Facebook profile and gain back a third of your traffic!

Welcome to advanced Retargeting!

Want a more detailed guide to Facebook advertising? Check out this extremely detailed guide by Oberlo (it is one of our favourites): The Definitive Guide to Facebook Advertising

Have questions? Email us at hello@retargetlinks.com and we would be happy to help! Ready to advance your retargeting game? Register for a free account here.

The post 3 Ways To Up Your Facebook Advertising Game With RetargetLinks appeared first on RetargetLinks Blog.

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We offer the ability for you to use your own branded short link for free!

Check out this helpdesk article to start setting up your branded links today.

Need help? Please contact us at hello@retargetlinks.com and we would be happy to help. Now, read on for the benefits of using branded short links!

Have you ever seen a link that looks particularly tailored to a company or business and thought, “How did they get that special link made just for them?!” If so, you were probably looking at a branded link.

Branded links are shortened links that can be customized to match a site or company, and they’re a great way to draw new people to your site and turn them into paying customers.

So, what is a branded link?

A branded link is simply a shortened link that helps infuse a little bit of the company into the link. Branded links are shorter than normal links — and exist as personalized, customized versions of a normal URL you would share online.

ESPN is a great example of a company who has created a custom shortlink to reflect the brand, as shown above.

You can create a shorter, branded link using a range of specialized link shorteners that exist online. Some of the most popular link shorteners, both branded and non-branded, include sites like Bit.ly, Branch.io and Clkim.

Why are branded links important?

You may be thinking — is it even worth it to spend time infusing branding into my links? Don’t people just click on your link quickly and then go spend time on your page? In reality, branded links are important and can help you more easily build your brand.

First, branded links help make the content you share online stronger and more cohesive. Putting well-executed content out into the world is a great way to build your profile as a knowledgeable, valuable thought leader and convince more people to become your customers.

Next, branded links are easily readable and they clue people in to what your content is about right away. This not only draws a large crowd to your content – but also the RIGHT crowd, which can help you generate better-qualified leads.

Finally, branded links show that your company is tech-savvy and aware of what Internet users like. This can generally help improve your reputation and encourage people to recommend your brand via worth of mouth.

Using branded retargeting links

One good place to use branded, shortened links is in your retargeting links. Retargeting links are the links you’ve created in your RetargetLinks dashboard to help share content and “cookie” users who are interested in the content you share.  This then allows you to show targeted ads as they continue to browse the web. Ensuring that your brand stays top of mind encourages these visitors to investigate more and ultimately become your customer.

When you create a retargeting link with your brand in it, you replace the “re.tc” domain with your branding. (See the es.pn example shown above). People are clued in to what they’re about to see. They also know that the content they’re about to see is valuable.

The best part is that you will still “cookie” the people clicking the link because the retargeting functionality is preserved within the additional link shortener.

As an example, we’ve turned our blog link into a bit.ly link. Because many people recognize bit.ly as a link shortener, they will click on the link. The same is true for the es.pn/app example shared above.

You may be worried that a branded retargeting link might tip off a reader that they’re being advertised to and discourage them from clicking on the link. Fear not! You can easily tailor your retargeting links to better reflect something general or desirable for your brand. You can even use a standard short link (like bit.ly) so that they will be encouraged to investigate further to see what you have to offer.

Here are the steps to turn your retargeting links into branded links (free service)

Ultimately, adding your brand to your retargeting links is not necessary to helping you build your brand exposure . It is an added bonus to really give your brand a memorable experience for your readers. By doing so, you’ll make it easy for your leads to click, read and then buy.

Want to turn your retargeting links into branded links? You will need to buy a short link domain first and then drop us a line at hello@retargetlinks.com or talk to Carole in our help desk in order to switch all your short links from re.tc to your own short link. This is a free service.

The post Turn Your Retargeting Links Into Branded Links appeared first on RetargetLinks Blog.

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