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Casey Carroll is really, really good at Facebook ads. And it can be a complicated, overwhelming world.

In this episode, we dissect how to figure out what is important for you to get started with Facebook ads for your small business.

By the end of the episode, you will have a six-step guide that you can follow to tackle this seemingly daunting task.

You are good at learning things…learning this will transform your business!

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If you have any questions or comments about today’s episode, please leave them below.

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It’s almost March, and hiring is about to ramp up for the Spring!

The Groundhog saw his shadow, or didn’t…and I am pretty sure one of those means that warmer climate, patio hangouts and sunlight are coming our way.

A few weeks ago I asked people to submit their favorite interview question.

We got some great submissions…here the top 3:

1. Ashley at The Fairmont asks Housekeeping candidates:

Does clean have a smell to you, and if so what does it smell like?

I love that question because it is somewhat subjective, but it also helps you learn about how they see the world. Ashley said that she prefers when people say “the absence of any smell,” but some folks say that clean to them smells like a particular cleaning product (Pine-Sol, anyone?).

You can apply this to any kind of job. It is basically an opinion questions with a number of “right answers” that helps you figure out how someone views the world (and whether that aligns with your organization).

2. Betsy at Ingold Veterinary asks candidates:

If you could be anyone else, past or present, who would you be, and why?

Again, this is a very subjective question that can reveal a lot about someone’s values. Most answers to this question can’t really be wrong (with good taste and common sense exceptions), but they do reveal how someone sees the world.

Use it as a way to open up the right-brain emotional side of the conversation. Ask follow-up questions….if they say “Teddy Roosevelt,” ask whether it would be before or after he got shot the chest (the bullet was partially stopped by a folded up speech). If they say “Britney Spears,” ask them if they would bring up the head shaving incident. Have fun with it…and pay attention to the reasons they give to support their choice.

3. The ladies at Three Babes Bakeshop ask candidates:

Describe a mistake you’ve made that had unfortunate consequences. What happened?

This is a great question, because you are asking people to describe a specific instance, not some B.S. like “tell me your biggest weakness.” Everyone makes mistakes…you can learn a lot about someone by the way they handle those mistakes, and by the lessons that they take away.

Do you have a favorite question? Let us know!

Happy Hiring!

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Tara Dawn Chapman went from being a CIA agent to cold-emailing a bee farm. The email included her squat and deadlift numbers (beekeeping is hard work!).

The rest, as they say, is history. Tara launched Two Hives Honey by putting hives in people’s backyards. She then partnered with the hosts by harvesting the honey while teaching them beekeeping.

Always wanted to know about bees? Are you interested in a badass female entrepreneur making her vision happen? Tune in!

Listen to the podcast:

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If you have any questions or comments about today’s episode, please leave them below.

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Today’s episode is nothing short of magical.

I sat down with Daniel Whittington, the new Chancellor of The Wizard Academy.

We talk storytelling, business, and what it means to run a business school that tackles business from the right side of the brain.

What is The Tower? Why are there statues of Don Quixote everywhere? What exactly are the Magical Worlds of Communication?

All of this and more in today’s episode.

Listen to the podcast:

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If you have any questions or comments about today’s episode, please leave them below.

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Mick Whitcomb takes old objects like typewriters and scales and makes funky awesome light fixtures out of them. His wife Paige makes beautiful tintype photography.

Mick and Paige spend 300 days on the road with their dog, going to different art shows, setting up their booth, and making a living.

They are based out of Springfield, Missouri, but their customers are nationwide.

This is a fascinating story, and a business model that I had not seen yet.

We cover what it’s like to be a traveling artist, how to get accepted into art shows, and what it’s like to travel and work with your spouse.

Don’t miss this episode…it’s packed to the brim with unique stories!

Listen to the podcast:

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If you have any questions or comments about today’s episode, please leave them below.

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Film cameras? Who shoots film cameras?

It turns out an increasing number of people are becoming interested in film as an art medium and as a way to slow down an appreciate photography.

Jeremiah Flynn talks about his store where he sells all kinds of film cameras and supplies, from the common to the exotic.

We also discuss how he does tintype (or wet plate collodion) photography as a way to supplement his income and keep the business going.

Don’t miss the part near the end where we discuss how people can create content and lessons that can provide them with a passive income stream.

Listen to the podcast:

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If you have any questions or comments about today’s episode, please leave them below.

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What would happen to your guitar if it got run over by a truck? Nothing, as long as it was in Calton case. Robert Steel tells us exactly what happened and what the guitar and the case looked like after it was all said and done.

Robert is awesome, and he tells a lot of stories, from rock and roll celebrity stories to what it’s like to manufacture in the US in the 21st Century. Don’t miss this episode!

Listen to the podcast:

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If you have any questions or comments about today’s episode, please leave them below.

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Paul Jarvis just wrote a book called “Company of One” and sent me a copy.

I read it cover to cover and found it really compelling, so we hosted him on the show. 

Paul talks about a different kind of business philosophy, where more is not always better.

How do you build a Company of One to fit your lifestyle and goals? Why and how should you resist the envy that comes when you see others constantly growing their business?

This and more in today’s episode!

Listen to the podcast:

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If you have any questions or comments about today’s episode, please leave them below.

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Kara is amazing. Do you want to learn how you can take your art and turn it into a business that makes $100k annually within one year?

Kara has the blueprint! She is also writing a book about it, and we get a bit of a preview.

Kara has a successful ceramics business in Austin, Texas, but this episode is about so much more than that….we cover art, business, manifesting your outcomes, the power of positive thought and intention (backed by consistent action) and more!

Unmissable episode if you are looking to take the leap on your own in 2019 and beyond.

Listen to the podcast:

Subscribe to Small Business War Stories

If you have any questions or comments about today’s episode, please leave them below.

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