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Optimizations are critical to the success of your Google Ads campaigns. If your campaigns are underperforming, it’s important to take corrective action to ensure you’re not wasting your budget. And if things are running smoothly, you’ll want to capitalize on that and keep the momentum going. If you’re short on time, I’ve compiled a list with four key areas to optimize when you’re managing your Google Ads.

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Microsoft Ads (formerly known as Bing Ads) is an excellent, yet often underestimated search engine marketing platform. While the majority of PPC ad dollars are being funneled to Google, there is a wealth of opportunity just waiting to be capitalized on by businesses of all sizes and industries.

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In the fitness industry, mindset plays a powerful role in helping someone push through challenging, physical exercise and evolve as an individual. When it comes to marketing your fitness business, that same mindset of determination and perseverance directly translates into your marketing strategy.

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Single Product Ad Groups (SPAGs) are one of the best ways to generate more sales in your Google Ads campaigns. They can be scary—they take a long time to set up, even longer to upload into the Google Ads interface, and the sheer volume of ad groups in a campaign can be staggering. But if you put in the time to create SPAGs properly, you will discover just how beneficial they can be for your campaigns. The level of granularity that comes with using SPAGs is unmatched and makes it easier than ever to see what products are performing well so that you can control the bids. Here, we break down what sets SPAGs apart and how you can use them to boost revenue.

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I worked in a client-facing role as a Paid Search Specialist (PSS) for the majority of my time at Logical Position, and last month I had the opportunity to transition to a writing position on our internal marketing team. This gives me a unique perspective since I have in-depth knowledge about paid search and pay-per-click advertising, and now I am able to write about these experiences firsthand. My role now is to figure out the best way to share my insights with diverse audiences. What better place to start than writing about my experiences as a PSS at Logical Position? Bear in mind, this was my experience as a PSS—and that doesn’t mean that every PSS will have the exact same journey that I did.

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Ever feel like your ads aren’t reaching the right audience? When you started your adventure with PPC advertising, did you feel like you were driving with a blindfold on? Audience targeting is a powerful tool, used to guide potential customers down the sales funnel, transforming them from passive internet searchers to brand-loyal regulars.

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The team at Logical Position (LP) is proud to announce our recognition by the Rotary Club of Portland at its 2019 Oregon Ethics in Business Awards. LP was honored for upholding high ethical standards and how well we integrate them into all aspects of the company.

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We’re thrilled to announce that Logical Position won three major awards at the 2019 Global Microsoft Advertising Partner Awards. In addition to being named Microsoft's Global Channel Partner of the Year and the Bing Innovation Partner of the Year, we won the Bing Channel Partner of the Year (N. America) for the second year in a row!

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Logical Position (LP) loves all of the clients we serve, both large and small. But since this is National Small Business Week, we wanted to highlight what makes our small business clients stand out.

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Getting your Google Ads account up and running is a feat in and of itself. So much so, that people often assume the default settings that are in place upon setup will automatically benefit them—that’s why they are there, right? The truth of the matter is that Google Ads default settings aren’t always the most appropriate options available to you. Understanding how these account settings influence ad performance and budget usage is an important step to take when reevaluating your Google Ads game plan.

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