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You spend months growing traffic to your company’s website. You run ads, you publish content, and you promote the brand on social media. ..read more
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When B2B software company MailShake decided to dive into content marketing, they knew they wanted to go big. Not in a 2,000-word ebook ..read more
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Então você tem uma equipe de consultores de vendas faminta por mais clientes potenciais. Você já conta com alguns canais que ajudam ..read more
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Quando o assunto são ferramentas analíticas de sites, vários profissionais de marketing pensam imediatamente no Google Analytics – e ..read more
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Existem muitas formas diferentes de gerar clientes potenciais de qualidade para sua equipe de vendas. Marketing por e-mail, cold outreach, ..read more
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For marketers trying to better understand which key performance indicators (KPIs) matter for their business, there’s plenty of content ..read more
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Regardless of how you go about inbound lead generation, marketers know that the quality of leads matters as much as (or more than) the ..read more
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There’s a lot of content out there ready to sell you on basic marketing and sales tactics and how they can get you more leads. But what ..read more
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Many articles focus on giving textbook definitions of inbound and outbound lead generation, then encourage marketers to choose one for ..read more
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Lots of marketing articles promise information on B2B marketing strategies…and then deliver a list of tactics. While that can be useful, ..read more

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