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Nearly a quarter of the global online population are thinking about purchasing a car in the next 3 to 6 months. With this stat alone, ..read more
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Reach and frequency analysis has always been a crucial part of campaign planning and media buying. But when it comes to international ..read more
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It’s been a good year for food porn. Kraft Heinz’s Super Bowl slot depicted a man addicted to watching frozen food heat up, while ..read more
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A target persona should be personal – the clue is in the name. The more detailed your persona, the clearer the picture of who the ..read more
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Lately, brands have been facing criticism for displaying false purpose, or ‘woke washing’. But in the heat of this backlash, one ..read more
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The way we recieve and engage with news has become almost unrecognizable. Not just to individuals of the past, but even in relation to our ..read more
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Instagram is loved by fans globally for its image-centric aesthetic. It’s simple to use, and still gives people the chance to share the ..read more
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QR (quick response) codes are the business cards of today. And now, they’re being used on a scale and in ways unforeseen by their ..read more
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Media strategists don’t have it easy. This strange undertaking that’s part art, part science means taking control of a client’s ..read more
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It’s obvious; people who have a positive customer experience will be more likely to spend more with that supplier, pay a premium price ..read more

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