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Calling all students! Looking to up your social media game? We are happy to share that the first ever Philippine Social Media Week (PSMW) will be taking place on August 1 & 2 at the Marquis Events Place, Bonifacio Global City, Taguig City, Metro Manila.

Philippine Social Media Week aims to equip professionals and students with best practices and resources for making an impact using today’s advanced technologies. This national conference brings together people who have the passion to influence audiences, drive to innovate ideas and curiosity to disrupt the market.

If this sounds like you, come join the region’s top influencers, celebrities, social media gurus, brand managers, digital marketers, communications specialists and other professionals who have built their career through multiple media channels. At this summit, attendees will understand the role of social media in modern society, gain tips on becoming a social media star and learn progressive trends and movements in the virtual space.

Registration details

Don’t miss out on the opportunity to learn from industry experts! Go buy your tickets now (PHP 5,000 for a single two-day pass) at https://socialmediaweek.com.ph/. Edukasyon is also pleased to extend a 20% discount to our community, just use the code: psmwEdukPH

This event is organized by MY Events International with Gushcloud and in cooperation with Blogapalooza.

The post Level Up Your Social Media Skills at Philippine Social Media Week 2019 appeared first on Edukasyon.ph.

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There is no such thing as a free lunch, but there are free train rides… and tbh, that’s just as awesome!

If you’re a student who regularly takes a train to school, the Department of Transportation (DOTr) has some good news! Save up your daily commute allowance by availing DOTr’s Student Free Ride Program. Yup, you read that right!

In line with DOTr’s Malasakit campaign, the initiative hopes to build better habits for students (read: punctuality) and help stretch every centavo of your daily baon. Plus, this program could also lessen road congestion for other commuters. Win-win situation!

Excitement aside, here’s everything we know so far about the awesome news a.k.a. the answers to the questions you might have. Happy commuting!

When can students avail the free train ride?

Students can start riding on the LRT 2, MRT 3, or PNR for free on July 1, 2019 (Monday). That’s just around the corner!

Can I avail the free train ride?

If you’re a student, definitely! To be specific, DOTr provides free train rides to students from nursery/kindergarten to college (undergraduate level). You can also avail of the service if you’re studying in art, technical, trade, or vocational school!

What’s included in the free train ride?

All government-operated railways are at your service! These include the Light Rail Transit Line 2 (LRT 2), Metro Rail Transit Line 3 (MRT 3), and the Philippine National Railways (PNR).

P.S. The Light Rail Transit Line 1 (LRT 1) is excluded from the program since it’s privately owned and operated by the Light Rail Manila Corporation. (Prepare your commute fare when riding the LRT 1, please.) 

What’s the schedule of the free train ride?

The Student Free Ride Program runs on weekdays, from Monday to Friday, excluding holidays. Take note of the free train ride schedule so you can go to school early, and go home early! (Assuming that you don’t have after-school hangouts, of course.)

LRT 2

  • 4:30 AM to 6:00 AM
  • 3:00 PM to 4:30 PM

MRT 3

  • 5:00 AM to 6:30 AM
  • 3:00 PM to 4:30 PM

PNR

  • 5:00 AM to 6:00 AM
  • 3:00 PM to 4:00 PM
How can I avail the free train ride?

Given that you really are a bonafide student, DOTr just needs one thing from you: proof! More than just wearing a school uniform (and probably holding your exam handouts on one hand and your school project on another), you will be required to present your valid school ID to get a free ride.

Since the program is still gradually being implemented, a school ID will be enough for now. However, moving forward, you’ll have to apply for a student ID/pass online through the DOTr website or through the application centers in major stations of LRT 2, MRT 3, and PNR.

The online registration for student ID/pass starts on June 28, 2019 (Friday).

Important reminders for the student ID/pass:

  • The student ID/pass is non-transferrable.
  • The application for the student ID/pass can only be done at the start of the school year, semester, or training period.
  • The student ID/pass is only valid throughout the duly-approved school year, semester, or training period. (Yes, you’ll have to re-apply after every term.)
Am I excluded from the free train ride?

Only when you’re done with your undergraduate studies, technically speaking. 

As much as DOTr wants to give everyone a free ride (fingers crossed!), the Student Free Ride Program can only cater to some students for now. Sadly, this means hardworking students who are taking up postgraduate studies, seminar-type short courses, and driving schools cannot avail the free ride. Maybe for the next program!

But wait, there’s MORE!

Just when you thought a free train ride saves the day, DOTr also implemented student exemptions for terminal fees at airports and seaports operated by the Civil Aviation Authority of the Philippines (CAAP) and Philippine Ports Authority (PPA). That means more savings from your student allowance!

Just like the free student ride for railways, you’ll have to present a valid school ID or an enrollment registration card with your photo to enjoy the waived terminal fees. Start availing the student privilege on July 16, 2019 (Tuesday) for the PPA seaports and on August 1, 2019 (Thursday) for the CAAP airports.

There are a gazillion concerns every student face in a school day, and a free train ride to and from school is one less problem to think about. Go ahead and take advantage of these student perks. And don’t forget to set your alarm early!

Enjoying the blog? Register on Edukasyon today!

The post Students! All Aboard DOTr’s Free Train Ride appeared first on Edukasyon.ph.

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Edukasyon, the largest education technology platform for Filipino Gen Z youth, continued its year-long partnership with ASUS Philippines by hosting a graphic design workshop with the Polytechnic University of the Philippines (PUP) Communication Society. The event featured actor, singer and digital animator Tom Rodriguez as the session’s guest speaker on June 25 at the PUP campus in Sta. Mesa, Manila.

The workshop was attended by 50 college students, who participated in a hands-on experience of creating digital art using ASUS laptops. To help bring their creative visions to life, Rodriguez guided students in learning what and how to draw, and in amplifying their talents through the use of new technology.

This initiative is part of the Share Campaign, which technology giant ASUS launched in 2017 along with free gaming sessions, gadgets displays and other exciting activities as a way of giving back to its customers. Earlier this year, ASUS partnered with Edukasyon to extend the online and offline campaign to Edukasyon’s growing community of 10 million students who are visiting the platform each year. The partnership helps engage with young creative minds through the support of seasoned professionals in digital-focused disciplines such as graphic design, photography and videography, and through the use of ASUS devices such as ASUSPRO, Republic of Gamers (ROG) and Zenbook notebooks.

George Su, ASUS Philippines Country Head for Systems Business Group, underscores how ASUS’s partnership with Edukasyon allows them to reach and empower more students through the Share program.

“The Share Campaign, through our collaboration with Edukasyon, enables us to support many young Filipinos in upgrading their creative skill sets. We are excited to offer engaging online content, lectures and unique demonstrations that will be valuable for their personal and professional development,” Su said.

Rodriguez, a US-trained animator, stressed the importance of story conceptualization, character development and the juxtaposition of design elements. He shared that despite his hectic schedule, his passion for continuing his craft is constantly reignited by exceptional work from renowned animation studios.

Rodriguez told students, “The medium of design may evolve, but knowing the essence of the art, the idea you are trying to communicate – for me, that’s the biggest inspiration.” He expressed his gratitude to ASUS and Edukasyon for this opportunity to share his knowledge and encourage the younger generation to pursue their design ambitions just as he did.

JV Valderama, a journalism student from PUP College of Communication, said, “Mr. Tom Rodriguez taught us the importance of story development and the value of collaborating in teams for proper design execution. In terms of technical skills, I gained hands-on experience in applying elements like colors, shapes and accessories, using tools from ASUS.”

Edukasyon and ASUS will continue to empower the Filipino youth through specialized trainings, experiential learning and other activities that will be rolled-out to more schools in the metro in the coming months.

Henry Motte-Muñoz, CEO and Founder of Edukasyon, said “With ASUS, we share a common goal of enhancing students’ technical capabilities and helping boost their employability. We look forward to our continued collaboration so that more Filipino youth can be inspired and can leverage modern technology in building their future career paths.”

The post Edukasyon and ASUS PH Bring ‘Share Campaign’ to PUP College of Communication appeared first on Edukasyon.ph.

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Today, Edukasyon announced its partnership with 11 schools led by the oldest and largest Filipino Catholic congregation, Religious of the Virgin Mary (RVM). These RVM Education Ministry schools join more than 500 local and international institutions that actively use Edukasyon to engage with more than 10 million students who visit the platform each year.

The 11 RVM schools that have signed on to the Edukasyon platform are St. Mary’s Academy of Pasay, St. Mary’s Academy of Caloocan, St. Mary’s College of Meycauayan, St. Mary’s College of Baliuag, St. Mary’s Academy of Sto. Nino Meycauayan, Bulacan, St. Mary’s Academy of Capiz, Roxas City, St. Mary’s Academy of San Nicolas, Cebu City, St. Mary’s Academy Cagayan De Oro City, Lourdes College Cagayan de Oro, St. Mary’s College of Tagum and University of the Immaculate Conception, Davao City.

By partnering with Edukasyon, each school now has a dedicated profile on Edukasyon.ph and FindUniversity.ph, offering senior high school and college students information on its programs, courses, application requirements, tuition fees, scholarships, and student life. Students will be able to browse, inquire and apply to these RVM schools directly online, and at no cost, saving time and effort on travel. Each school also has the capability to receive, manage and track student inquiries and applications directly using the technology platform.

S. Ma. Marissa R. Viri, RVM, Chair of the RVM Education Ministry Commission and President of the University of the Immaculate Conception, said, “We recognize that technology has changed the landscape for both schools and students, especially for gathering information and processing applications. The RVM Education Ministry provides valuable learning opportunities and we are pleased that Edukasyon will now enable some of our schools to reach and interact with a broader pool of student applicants.”

Edukasyon aims to empower more than 20 million Gen Z youth (age 13-23) to make better-informed education, career and life choices. In addition to serving its partner schools, the platform lists information on more than 13,000 schools, 20,000 courses, and 4,000 scholarships, and offers engaging multimedia content through its blog and other social media channels. Recently, Edukasyon has boosted efforts to partner with corporations on youth-targeted content, and to extend its reach through its growing teams in Davao and Cebu.

Edukasyon CEO and Founder Henry Motte-Muñoz said, “Our team is dedicated to supporting the needs of our school partners and translating them into offerings on our technology platform. Above all, we understand Filipino students as their behavior and preferences continue to evolve, and work to ensure they are meeting the right education opportunities online.”

The post Edukasyon Welcomes 11 Schools from the RVM Education Ministry to its Platform appeared first on Edukasyon.ph.

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Last April, Edukasyon teamed up with adobo magazine to host a casual and intimate roundtable discussion on Gen Z, the generation of 14 to 24-year-old Filipinos – also known as the most digitally connected generation ever. The event was held at the adobo creative hub with dinner and drinks keeping the lively chat late into the evening.

What’s all the Gen Z buzz about?

In today’s world of social media and influencers, the spotlight has zeroed in on Gen Z – natives to the internet and all things mobile. According to McKinsey, this context has produced a “hypercognitive generation very comfortable with collecting and cross-referencing many sources of information and with integrating virtual and offline experiences.”

In the Philippines, they are young decision-makers, students, consumers and the new wave of jobseekers. By 2021, over half of Gen Z will be 21 or older, becoming a highly influential demographic for the future of our country and society.

The experts

Sharing their insights on engaging with Gen Z were leading creative and marketing agency experts including Abi Aquino (Executive Creative Director at MullenLowe Philippines), Poma Malantic (Strategic Planning Director at PHD Media Philippines), Teeny Gonzales (President of Seven A.D.), Bia Famularcano (Creative Director at Publicis JimenezBasic) and Charlene Sapina (Head of Marketing Operations at Max’s Group).

Also joining the discussion were Henry Motte-Muñoz, CEO and Founder of Edukasyon – the leading Gen Z platform in the Philippines – and Edukasyon’s Rianna Puno as moderator.

The takeaways

What are some helpful tips and considerations for connecting with this audience? Our experts shared their words of wisdom:

Leverage the data

This generation spends so much time online, there’s a lot of behavior you can analyze. There just wasn’t a lot of data before but now with Google it’s an open field. Ninety percent of our content [on Edukasyon] is tailored to the questions that Gen Zs ask themselves online. – Henry Motte-Muñoz

Don’t let all these data intimidate you; you see how they behave, what they’re thinking, but the question to ask is ‘why?’ Why are they searching this? What’s driving them to do this? You have to get insight to connect. – Teeny Gonzales

As an industry now, we’re very spoiled with the amount of information and data. Which gives us the responsibility to interpret it properly to be able to translate it into something that’s good. – Poma Malantic

It’s easy to drown with so much data. The challenge really is to find the gem. The one that makes sense for you and your brand. And work from there. – Charlene Sapina

Go the extra mile

Gen Z grew up in the digital world and experience more stimuli. They can be bombarded with messages, feelings, and so you have to be comfortable with pushing the envelope. – Abi Aquino

[In crafting and marketing stories], there’s fun and non-sensical, [and then there’s] socially relevant, authentic, deep. If you’re not in either spectrum, you run the risk of being just noise. But, you have to anchor it with insights. – Poma Malantic

It’s a challenge because they are easily unimpressed, although they are not demanding. They are just exposed to so much content that they have developed high standards. – Bia Famularcano

Lean into issues

With Gen Z, it’s much more socially acceptable to discuss mental or social issues. They seem to be less judgmental of each other; they are more critical of brands and companies. – Henry Motte-Muñoz

They’re not self-conscious or self-centered. They look at the world with a sense of community and a high sense of purpose. – Teeny Gonzales 

They aren’t shackled by traditional marketing. Luxury is tied to purpose and sustainability. – Abi Aquino

Be thoughtful and authentic

Communicate something that makes sense; it can’t be something that’s not honest – they see right through it and they’re not going to support you.” – Charlene Sapina

When you try to connect to Gen Z, the tone and what you’re saying has to be true. You can’t overcomplicate and over-mask it. – Teeny Gonzales 

For creatives, not much has changed [in our process]. When I was working with a mom brand, I wasn’t a mom. When I was working for a car company, I wasn’t driving. So whenever I talk to a new audience, there is the same research and approach that goes into how to best communicate with them. – Bia Famularcano

Don’t try to influence the influencers

When you work with influencers, you have to be able to give up some control. You have to be flexible in letting them say whatever they want to say – but make sure it’s aligned with your brand’s message. – Charlene Sapina

As a brand, you have to open yourself. You can’t dictate what these influencers will do. They need to have a sense of ownership. – Poma Malantic

The final word

At the end of the day, digital or otherwise, the rules have not changed. Insight, common sense, honesty, authenticity, purpose – these are important values that transcend generations, and will continue through the next waves of young thinkers and doers.

Stay tuned for more discussions with Edukasyon – and join us for the next!

The post Edukasyon and Adobo Magazine Co-host Roundtable on Gen Z appeared first on Edukasyon.ph.

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Last May, Edukasyon hosted a media event to launch its Mindanao-based operations. Reporters in Davao City learned about Edukasyon’s unique technology platform and how it is helping more than 1 million students each month find the path to their potential, through its services and guidance on education, career and life decisions.

The expansion to Mindanao allows Edukasyon to actively engage with Mindanaoan youth and its growing network of educational and institutional partners. More than 20 local schools including Ateneo de Davao University, University of the Immaculate Conception and Philippine Women’s College of Davao, have already joined Edukasyon’s community 500+ schools locally and abroad.

Leading the event were Edukasyon’s Head of Mindanao Charmaine Vanta and Head of Public Affairs Rianna Puno, together with the rest of the local team: Dave Laurentz Alvarez, Vanessa Combate and Camille Petallo.

Gian Carlo Tancontian, Promotions Manager at Ateneo de Davao University, shared his experience on partnering with Edukasyon. He noted that up to 40 percent of incoming student applications from February to May 2019 were coursed through the online platform.

Vanta shared more about Edukasyon’s upcoming projects in other local cities, including General Santos City and Cagayan de Oro, where the team is headed in June.

According to Edukasyon CEO and Founder Henry Motte-Muñoz, “In 2018 alone, more than 2 million students from Mindanao visited the Edukasyon platform. We look forward to building up our presence and partnerships in the region to enable us to empower even more Filipino youth.”

The post Edukasyon Launches in Mindanao appeared first on Edukasyon.ph.

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On May 22, 2019, the Philippine Women’s Economic Network (PhilWEN), through the Philippine Business Coalition for Women Empowerment (PBCWE), and Edukasyon launched a digital platform for STEM Internships, called STEM Forward.

This initiative helps Senior High School (SHS) students by exposing them to the STEM environment to improve their chances of pursuing careers in STEM, helping them build critical skills needed in the workplace of the future. It allows them to be trained in actual workplaces by STEM executives, and gives them the opportunity to easily explore and apply online for an immersion program and company they feel will help them in their chosen career.

Edukasyon Chief Technology Officer Jason Townes French introducing the tech platform at the launch event

Likewise, this initiative helps tech companies and startups by giving them an avenue to test the competencies and see the employability of Senior High School graduates, and allowing them to engage educational institutions in the development of future-ready individuals who will soon be part of the workforce.

Launch event attendees exploring the STEM Forward platform

Call for partners

PhilWEN, PBCWE and Edukasyon encourage companies and startups to be part of the STEM Forward initiative. Interested companies can reach out to Isabel Monasterio, Partnerships Manager: imonasterio@edukasyon.ph.

Article and photos courtesy of PBCWE Facebook Page

The post Edukasyon Launches STEM Forward Digital Platform for SHS Internships appeared first on Edukasyon.ph.

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MANILA, PHILIPPINES As the leading authority on Filipino Gen Z youth students, consumers and future job-seekers aged 13-23 Edukasyon hosted a series of pocket events aimed to help its education and institution partners understand and effectively engage with this market. 

The most recent events were held at Edukasyon’s new headquarters, located at WeWork coworking space in Uptown Bonifacio, BGC.

Primer on Gen Z

In the second installment of the Edukasyon Gen Z Primer workshop, held last February, more than 30 agencies and brands including Havaianas, MContent and [24/7].ai got an exclusive glimpse of the 2018 Education Report – research commissioned by Edukasyon and leveraging its technology and network to gather insights on student preferences and online behavior. The event was piloted by Edukasyon last November.

Edukasyon shared that among its users, mobile is now the gadget of choice (almost 50% more than PC use), highlighting the value of mobile-friendly platforms. Based on year-on-year data from FindUniversity.ph and Edukasyon.ph, the startup also shed light on educational fields that gathered the highest interest among Gen Z youth (teacher education, business administration, HRM, engineering) but cautioned on the importance of factoring in growth, consistency and relevance of data.

Analyzed against a growth index, Edukasyon found that top three fastest and most consistently growing fields on the platform from 2015-2018 (and predicted to grow further) were psychology, nursing and medical/healthcare.

“Leveraging real data from millions of students using multiple platforms, we will be better equipped to understand the mind of the youth – not just through what they say or do inside the classroom,” said Edukasyon CEO and Founder Henry Motte-Muñoz.

Edukasyon Business Development Manager Martin Asuncion added, “We are excited to be providing our partner brands, schools and agencies this type of information, which they can use as tools in refining and targeting their own youth initiatives and campaigns.”

Marketing and Content Creation in the Digital Age

As part of the Gen Z primer, Edukasyon also presented an overview of digital behavior in the Philippines – undoubtedly a normal part of daily life for young Filipinos. According to We Are Social, internet penetration in the Philippines is expected to be at 90% by 2030.

There is vast potential to speak to the generation of digital natives, and Edukasyon showed by example how to do this effectively in the language that Gen Z speaks.

A second event in February was the first of Edukasyon’s EduTalks, a seminar on how to gain reach, connection and trust among students through digital marketing. More than 30 partner schools and institutions including Central Colleges of the Philippines, De La Salle University Dasmariñas and Trinity University of Asia attended.

Sam Santos, Edukasyon’s Digital Engagement Manager, emphasized that when creating a digital marketing campaign, brands should define objectives, understand who their consumers are, and use digital marketing tools to reach the objectives they’ve set.

He highlighted tools such as search engine optimization (SEO), search engine marketing (SEM), display and social media ads, and email marketing – all of which, when used strategically, can help brands increase traffic and reach a broader audience.

Dale De Jesus, Edukasyon’s Head of Content and Community Engagement, shared best practices in engaging with Gen Z through content. Among her tips: understanding their user persona (Gen Zs are go-getters!), utilizing mobile and video platforms, and promoting positive messages.

Guest speaker Andie Javelosa, a content creator for multiple lifestyle/fashion/beauty brands and celebrities, talked about the importance of building your brand’s story, focusing on customer insights, gaining customer trust, and using different platforms to connect to different types of audiences.

Javelosa said, “Brand identity is the combined message transmitted via brand name, logo, style, and visuals. A brand identity is the face of your business, and it should help fulfill your key business goals.”

Stay tuned for more events and workshops brought to you by Edukasyon, the leading EdTech Gen Z platform in the Philippines.

The post Edukasyon Hosts Free Gen Z Workshops for Education and Institution Partners appeared first on Edukasyon.ph.

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MANILA, PHILIPPINES – Edukasyon, the leading education technology startup in the Philippines, today announced its acquisition of FindUniversity, an online directory of colleges, universities and academic programs offered across the country. The deal was completed in 2018.

Under Edukasyon’s ownership, FindUniversity is rolling out an updated website, including a new logo and homepage. Students browsing higher education options on FindUniversity.ph can now also access a comprehensive platform of resources, tools and content on Edukasyon.ph.

Edukasyon allows students to directly inquire and apply to schools, browse thousands of higher education programs and courses locally, abroad and online, apply for scholarship opportunities, and access engaging and relevant content, including advice on career and life choices. Edukasyon.ph can be accessed for free from any device.

Henry Motte-Muñoz, Edukasyon CEO and Founder, said, “We are very impressed with FindUniversity’s online visibility and robust database of schools, programs and rankings. We are excited to bring added value to its student users by integrating Edukasyon’s tools, resources and content, and to our partner institutions by offering an additional gateway to prospective applicants. For us at Edukasyon, it’s all about meeting students where they are, so that we can help make a meaningful difference in their lives.”

FindUniversity, launched in 2010, enables access to over 20,000 academic programs offered in more than 900 higher education institutes across the Philippines. Together with Edukasyon’s listing of 20,000 programs, 13,000 schools, 500 partner institutions and 4,000 scholarships, the platforms reach a community of more than 10 million senior high school and college students each year.

“FindUniversity’s legacy product and wealth of analytics are complementary to Edukasyon’s innovative technology and engagement mediums,” said Jason Townes French, Chief Technology Officer at Edukasyon. “With our combined reach, we can now play an even bigger role in helping students make informed decisions, and we look forward to building continued improvements to both platforms.”

The post Edukasyon Acquires FindUniversity, An Online Search Engine for Philippine Colleges appeared first on Edukasyon.ph.

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MANILA, PHILIPPINES – Youth platform Edukasyon sealed a partnership with tech giant ASUS Philippines for a year-long collaboration.

The partnership deal was signed at ASUS Headquarters in Pasig City by Edukasyon CEO & Founder, Henry Motte-Muñoz, and ASUS Philippines Country Manager, George Su, who both expressed their desire to work together for the benefit of the Filipino youth through the Share Campaign.

“Education is one of ASUS’ top priorities worldwide, and we are proud to be collaborating with Edukasyon PH in our continued pursuit of this advocacy,” said Su. “This platform will allow us to deliver carefully crafted learning experiences to students that will be helpful to their future career paths, at the same time nurturing their interest in technology.”

The collaboration initially began with ASUS engaging with Edukasyon’s users during the latter’s nationwide senior high school fairs. Now on its third year, ASUS and Edukasyon are expanding their partnership through offline and online initiatives thanks to the Share Campaign.

The said campaign will encourage Gen Z students (specifically students born between 1996 and 2010) from various schools around Metro Manila to upgrade their current skill set through a series of engaging lectures and unique demonstrations.

With the use of ASUS devices, students will undergo experiential and a fully interactive type of learning taught by industry experts on gaming, multimedia arts, and other digital-first careers. To test these newly acquired skills, the student attendees will then create specific outputs and present them to an audience and a panel.

Motte-Muñoz adds, “We are very eager to collaborate with value-driven brands like ASUS Philippines on this exciting new venture. We aim to further engage with our community of 10 million students and 500 educational institutions by offering a clear path of mutually beneficial engagement for students. And it will definitely be interesting to see what these students want to learn, and most importantly, what they can create and share through the resources that Edukasyon and ASUS will be offering them.”

The post Edukasyon, ASUS Team Up for Gen Z Campaign appeared first on Edukasyon.ph.

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