Marketers from leading international and local brands & agencies, including Macy’s, PepsiCo., LinkedIn, Diageo, AMC Networks, J&J, and many more joined us for a lovely morning of insights and delicious brunch to network and learn about maximizing digital marketing efforts using digital listening and social media. It’s been an exciting month here in New York […]
Brand reputation is critical to success and sales, and this could not be more true for luxury brands. But as the world of luxury retail is no stranger to controversies and challenges, how can the industry’s leading players stay aspirational and desirable to consumers?
How can international brands like Google, Amazon, Apple, Lenovo, and others increase the adoption of smart home technology in Asia Pacific? What features and updates should product teams prioritize to make smart home devices more appealing and in turn, a common fixture in households?
In fact, Over 100 high level marketers from Jakarta’s leading local and international brands, including Bank Mandiri, Bulakapak, MNC Media, Nestlé, Kanmo Group, Tata Motors, and more gathered for an evening of networking, food, and chats on how to use social intelligence to inform marketing strategies and campaigns. In this day and age, data is […]
Valentine’s Day is all about spreading the love, whether that be with a handwritten card or a social media shoutout. This year’s sharing of affection was no different, and using our social listening tool, Digimind Social, we were able to gather data from Valentine’s Day mentions to depict trends, sentiments, and much more. We’re breaking […]
Why do businesses listen to and analyze what’s happening on social media? Marketers, customer experience teams, and data analysts in companies, big and small, are investing in social media intelligence tools. And they have already reaped multiple benefits for their business. What is social media intelligence? This term refers to all activities and processes relating […]
If you work in a marketing or communications agency, then you’re probably familiar with the late nights and weekends spent working on pitches… on top of your day-to-day tasks. Pitches are tremendously taxing on teams – who are required to come up with new and innovative ideas to showcase a new product or a company […]