Why do businesses listen to and analyze what’s happening on social media? Marketers, customer experience teams, and data analysts in companies, big and small, are investing in social media intelligence tools. And they have already reaped multiple benefits for their business. What is social media intelligence? This term refers to all activities and processes relating […]
If you work in a marketing or communications agency, then you’re probably familiar with the late nights and weekends spent working on pitches… on top of your day-to-day tasks. Pitches are tremendously taxing on teams – who are required to come up with new and innovative ideas to showcase a new product or a company […]
The Market Intelligence function is undergoing profound changes. Web data has become multi-faceted and its volume continues to grow, and at the same time numerous business tools have been widely adopted by business users. Market Intelligence departments must respond to these new challenges in order to deliver even more value to their business departments, and […]
Every PR practitioner knows an up-to-date media list is one of the most important things to getting your story in front of the right target audience. Here are a few tips on how you can use social media listening tools to build and maintain a targeted media list.