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Keyword analysis has always been a vital element in every SEO strategy. You’d typically use it to identify what words people are typing into search engines to find your business and your products or services. But this application of keyword analysis is very one dimensional. You only get a fair idea of what people are […]

The post How to Use Keyword Analysis to Understand Your Customers appeared first on The Daily Egg.

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Let’s face it: Your website traffic has an indirect impact on the profits of your business. Poor traffic generation will typically lead to poor conversions. And as we know, poor conversions generate low revenue, leaving your business with little to no profit. The major misconception about generating website traffic is that you need to create […]

The post How I Increased My Website Traffic by 80% in 6 Months [Case Study] appeared first on The Daily Egg.

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Are you disappointed with your company’s search ranking? Have you tried a video strategy yet? Nobody can deny that video is the king of content: a billion hours of video are watched on YouTube every single day. And YouTube is the second-largest search engine. With numbers like that, it stands to reason video content could help you improve your ranking.   But with 400 hours being uploaded to YouTube every minute, it’s easy for any one video to get buried in search. Be aware that not just any video will drive up your ranking. You need to create the perfect...

The post How to Improve Your Search Ranking With Video appeared first on The Daily Egg.

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If you want to get more traffic and sales to your ecommerce website, then on-page SEO is a critical first step. There are multitudes of how-to articles and tutorials on the web offering general SEO advice, but far fewer that specifically address the needs of ecommerce entrepreneurs. Today, we’d like to give you a basic understanding of on-site search engine optimization for ecommerce. It will be enough to get you started, make sure you’re sending all the right signals to Google, and set you up for SEO success. Let’s dive in. What is Ecommerce SEO? Definition Ecommerce SEO is the...

The post Ecommerce SEO Guide: SEO Best Practices for Ecommerce Website appeared first on The Daily Egg.

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As a marketer, there are only so many conferences I can attend in a year — and this year all three happened to fall within two weeks of each other. By far the best one I attended was Klaviyo: BOS, a two-day summit focused on growth tactics and business strategy for online merchants and ecommerce brands. By the end of Day 1 my notebook was swimming with underlines, stars, and arrows with multiple circles around ideas and topics I wanted to explore once I got back to my co-working space. By the end of Day 2 I was so inspired...

The post Expert SEO and CRO Tips From Klaviyo’s Ecommerce Summit, Part One appeared first on The Daily Egg.

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In the wake of Google’s Hummingbird update (and all the other animal-related updates too), there’s one question that needs to be revisited… What exactly is high-quality content? To answer that question, you can’t simply talk about content marketing. You have to understand Google’s ultimate aim for search. Let take a deeper look at search, how it’s evolving, and how that affects us as marketers. Then we’ll review the challenges you face as a content creator and what you need to do to create higher quality content on a consistent basis. Google’s apparent anti-SEO stance Hummingbird wasn’t the only major change...

The post The Essence of SEO: What Is High-Quality Content? appeared first on The Daily Egg.

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I don’t think anyone would argue that I’ve written a ton of content over the years about how to get traffic to your website. Still, it’s one of the most important skills to learn. Optimizing your website for conversions won’t matter if you don’t have any traffic to begin with. It’s like expecting to sell merchandise when nobody visits your brick-and-mortar store. Once you know how to get traffic to your website, you can optimize your content and pages based on patterns among your target audience. That’s step two. But as they say, you have to walk before you can...

The post How to Get Traffic to Your Website (Neil Patel’s Ultimate Guide) appeared first on The Daily Egg.

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