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One resource that HR managers often feel they never have enough of is time. Companies can easily receive hundreds of applications when they post a job. Sorting through them all to figure out which applicants are qualified and may be the right fit can be an extremely tedious and time-consuming task. That’s why any tool that can save significant time in the recruiting process would be a welcome addition to any HR manager’s arsenal.

If you’re interested in a way to save hours of time normally spent pre-screening candidates and answering the same questions over and over, we’ve got the solution for you! Facebook Messenger chatbots have the power to completely revolutionize and streamline your company’s recruitment process. We’ve collected our best tips and case studies on recruitment bots for Messenger so you can harness their power for your HR team or agency.

Types of businesses that can benefit from an HR Messenger bot

A Messenger bot can be highly impactful for any type of business that ever hires new employees, regardless of size, type, or industry. If you handle human resources for a large company or multiple clients, for example, your main struggle is likely the sheer, overwhelming volume of applicants. Not only can a bot help you sort through them quickly and efficiently, but its ease of use for applicants can help you stand out in the highly competitive recruitment market.

If you work for a smaller company, you may not even have an HR manager. Having a bot to help with the recruitment process will allow you to return your attention to the many other tasks you have on your plate.

Whether you hire specialists or generalists, in-house, outsourced, or remote employees, professionals in the creative sphere or a technical one, you still face the same basic challenge. Finding enough time and energy to sort through so many applicants and find the winners is the hard part of recruitment for every business. A bot can be instrumental in filling the gaps! Not only can it help you attract the right people, but it can help screen and convert them, too.

How a chatbot can streamline your HR processes

There are all kinds of chatbot functions that can positively impact the way your company handles recruitment. Not only can bots automate top-of-funnel recruiting tasks, but they can also speed up time to hire and improve the applicant experience. HR chatbots can:

  • Collect information from candidates. It’s easy to equip your bot to accept contact information and a resume from those who apply to an open position. All this data will populate in your People tab in Chatfuel, which you can learn more about in the Segmentation section below.
  • Ask screening questions.Your bot can ask applicants any number of qualifying questions, such as those related to experience, skills, or location.
  • Rank candidates. Once your chatbot gathers all this data from candidates, it’s easy to then sort or rank them based on their responses. You can do so according to qualifications, engagement, recent activity, etc.
  • Answer FAQs 24/7.Gone are the days when HR managers have to spend endless hours answering the same questions about a job and the application process over and over. Providing responses to FAQs is a function bots do very well—and they’re available to assist users 24/7.
  • Schedule interviews. Your bot can do all the work right up to the candidate’s in-person interview—including scheduling the meeting! It’s easy to set your bot up to allow clients to schedule appointments with you.
Chatbot for HR and recruitment - YouTube
An example of how your HR bot can talk to the userHow to build a bot for recruitment

Here’s the best news for busy HR professionals: Building a recruitment chatbot doesn’t require special skills or training. We’ve got plenty of resources to help get you up and running on our free, bot-building platform! Start with our intro video, or browse our helpful how-to articles. You can even find a pre-built template on our site to get you started. If you get stuck, Chatfuel also offers an active Facebook community as well as a robust support team.

Once you’ve designed the framework of your bot, there are two especially helpful Chatfuel features to focus on:

  1. Segmentation. Chatfuel allows you to easily segment the users that interact with your bot, which you’ll want to take advantage of. All data your bot gathers about applicants is stored in Chatfuel’s People tab, which works like a mini CRM system. From there, you can export the collected data to a spreadsheet. You can then analyze it to get a better idea of trends among your candidates, like location, qualifications, etc. Furthermore, if you then save that data to User Attributes, you can use it to send Broadcast messages, improve your bot’s question flows, or analyze user activity.
  2. Sequencing. Since your bot has all the user input stored, it’s easy for you to sort, filter, and narrow down your pool of candidates. For example, you could set up your chatbot to send a message to all applicants who lack X qualification or don’t live in the required city, kindly informing them that they don’t meet the job requirements. This feature ensures that every single person who applied will receive an answer from your company without you having to spend the time to send out individual messages. It increases efficiency and builds a positive reputation for your company with applicants!
Use Chatfuel to easily segment users who apply for a job via your chatbot. Save them to User Attributes so you can then sort and analyze them in other waysTips for optimizing your recruitment chatbot

Follow these best practices to maximize the efficiency of your HR bot:

  • Get creative.Your recruitment bot will form the first impression of your company for applicants. Design it for the type of applicant you want to attract, and ensure your bot will also represent the company culture and make you stand out from other employers. Give it a name and persona and make it friendly! You can also include pictures, gifs, emojis, and a bit of humor if appropriate to create a more engaging and welcoming experience.
  • Provide tailored experiences for different applicant types. Maybe entry-level applicants have an extra task to do before making it to the interview process. Or perhaps senior-level applicants get a direct invitation to call and interview sooner. Make sure that you build your bot to accommodate applicants of however many different levels you’ll be expecting.
  • Include all common FAQs. Take note of the questions applicants most commonly ask in your current recruitment process, and make sure to equip your bot with answers to those. Include as much helpful information as possible for candidates, including the office address, notes on team culture, the work schedule, details about perks and benefits, salary information, etc.
  • Be ready to step in. Depending on your company or number of clients, you may want to consider offering a window of time each day when there’s a human HR agent available as well. The agent can answer unique or specialized questions, or step in to help the bot if it gets stuck with an inquiry it’s not equipped for.
  • Connect your bot to Facebook ads. Simply put, Facebook ads that lead to a well-designed bot rather than a static landing page are shown to perform better. Find out how to integrate the two with Chatfuel. Plus, remember that your HR bot is only effective if it has users, so it’s important to continue promoting your company’s open positions even once your bot is built and active.
  • Consider other uses. Although chatbots are very effective for the recruitment functions we’ve already discussed, their uses don’t end there. You could also use them to help with onboarding, training, and employee retention. Set them up with FAQs about the employee handbook, or team- or company-wide alerts and reminders about things like holidays and meetings.
HR bot success stories from Chatfuel clients

Looking for inspiration for your HR bot? There are plenty of Chatfuel client success stories to choose from! One of our favorites is an agency, who used Chatfuel to build a recruitment bot for their client. The bot is geared towards users looking for truck driving jobs in the US. It allows them to get answers to FAQs about openings and the application process, and to search available positions more quickly.

“We set this up for recruiters so they don't have to waste time. They can streamline to the top leads faster,” says the Social Media Advertising Manager of the agency.
A glimpse into the help and support functions of the recruitment bot 

The agency connected the bot to a Facebook ad campaign, and the results were explosive. As you can see in the screenshot below, the bot allowed them to assist thousands of candidates and save hundreds of hours in the recruitment process overall.

The agency built an incredibly successful bot. The proof is in the numbers!

Looking for even more inspiration? Chat with the HR bots other Chatfuel clients have created, like Rosa Recruits and Neh Thit.

Streamline your recruitment process with a Messenger bot

Building a human resourcesbot isn’t as intimidating a task as you might imagine. When you build your bot with our free platform, you don’t need a credit card or any specialized tech knowledge to get started. Use Chatfuel to build your own HR chatbot today!

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Since the beginning of time, customers have always asked us: “Can my support agents use our existing CRM (e.g. HootSuite) to interact with people who are talking to my Chatfuel bot?” Our standard response was always “no” — unless you wanted to develop some crazy API integrations. But today, with the release of our new Conversation Handover plugin, that all changes.

You can think of Conversation Handover like our Live Chat plugin on steroids. Both plugins serve the same general purpose: to hand over the conversation from bot to human. While both plugins flag bot conversations that require human attention, Conversation Handover lets you integrate with the third-party CRMs you’re already using. This way, your customer support team doesn’t need access to Chatfuel and, therefore, can avoid the learning curve of a new workflow.

The new plugin lets you use our app as the “Primary Receiver,” meaning Chatfuel is responsible for automating general conversations. The Secondary Receiver is HootSuite, for example. This app takes over the conversation only in specific circumstances you choose, such as when a human agent is needed for live support. A new ticket will be created in your Secondary Receiver app whenever a chatbot user triggers the Conversation Handover plugin during a conversation.

We’re thrilled to finally release Conversation Handover! We know it will save you valuable time and prevent a few headaches. You can follow this simple, 5-step guide to get Conversation Handover up-and-running in your Chatfuel bot today!

Start building your bot now
No coding or previous experience needed.
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As a real estate agent or broker, your business relies on obtaining and qualifying new leads. That’s why we’re diving into the world of real estate chatbots today. If you’re unaware of this new lead-gathering method that’s highly effective yet easy to build, you’ll want to listen up!

We’ve gathered all the information you need to know about how to reduce time wasted with fruitless cold calls, and increase quality leads and conversions with a Facebook Messenger chatbot—no technical knowledge required!

How a chatbot can impact your real estate business

The uses of Facebook Messenger chatbots for real estate agents and brokers are many! A bot can initiate conversations with prospects for you, which can lead to a subscription, an appointment, or any other call-to-action you want. They can engage users and draw them into your sales funnel automatically, bringing you more warm leads, more opportunities to close sales. Besides this central, business-boosting benefit, a bot will also allow you to:

  1. Conserve resources. Bots are well known for their ability to automate certain tasks, saving you time. Basically, you’ll need fewer human agents on staff, because a bot can handle such a large percentage of common inquiries. The human employees you do have, then, will be freed up to handle other matters that only a human can. In other words, bots can save your real estate business time and money.
  2. Attract a younger audience. Offering a chatbot for your prospects to converse with demonstrates that you’re striving to create a simple and convenient experience for them. Providing a chatbot they can use to do things like browse listings and book viewings in just a few taps sets you apart from the competition. You’re offering a quicker, easier way to do things that used to require phone calls, voicemails, and lots of waiting around. Younger, more tech-inclined generations especially will appreciate this move.
  3. Qualify leads and gather prospect data. You can easily design a bot to ask a set of questions that will qualify leads for you, so you can avoid wasting time following up on unqualified prospects. Plus, a bot will gather information about how prospects behave and what they’re looking for. If a user tells your bot that they’re in the market for buying a property versus renting, for example, you can add that data to your CRM system of choice and use it for future outreach. In a conversational and unobtrusive way, bots can gather a wealth of prospect data for you to utilize to improve future marketing efforts.
  4. Integrate with and improve performance of ads. In the highly competitive and saturated real estate market, you should seize any opportunity to make your Facebook ads stand out. When you design ads to take users to your bot instead of to a static landing page, you can exponentially increase ROI and drastically reduce CPL (cost per lead).
  5. Keep prospects engaged. A bot interacts with users in an informal, back-and-forth style, just as if they were conversing with a real person. As a result, a bot offers a far more engaging way to get information and answers to questions than if a prospect were to simply browse your website or FAQs page. Plus, gathering their details is easier too. There’s no longer a need for cumbersome web forms that turn prospects off. Bots can access information from the user’s Facebook profile if granted permission, and can easily collect any additional details from them in that engaging, conversational style.
  6. Provide consistent, 24/7 service. Bots never need a break! Unlike human agents, chatbots can provide service to customers and prospects of your real estate business at any time of day or night. Plus, their performance need not be monitored as with human teams. You can be sure they’ll consistently provide the exact same caliber of service every time.
What a conversation with a real estate bot looks like

So chatbots for real estate agents sound great, don’t they? If you’ve never interacted with a chatbot before, however, it might be hard to imagine what they’d look like in practice. Simply put, they’d follow the same kinds of steps a human agent would with a prospect, and in the same conversational style. They’ll start by presenting your agency details and contact information.

Once they learn from the prospect what they’re searching for, they can show the appropriate information. For example, if the user is in the market for a new home, your bot can show your current listings, including images, in a beautiful and engaging carousel format.

After your bot has given the user the information they’re looking for, it can guide them into your desired final step. It’s easy to equip a bot to allow prospects to schedule a meeting or showing with you, all within the Messenger app.

Finally, you, the human, can nurture and convert prospects your bot has gathered from there. It’s a convenient, seamless experience for your leads and customers, and it brings fantastic results for you. Ready to learn how to build your own? Read on to find out how to get started in three simple steps.

Step 1: Do your homework

Before you begin building a chatbot for your real estate business, you’ll need to do a little research.

First, analyze your current Facebook audience and how they behave. Study your existing Messenger conversations and talk to your sales or support teams to look for patterns and trends. Find out what prospects are inquiring about most often, and what keywords or phrases they’re using. Once you have this data, you’ll be able to design your bot to cover those topics.

Next, you’ll want to spend some time mapping out the experience you want users to have with your bot. Start by choosing your desired end goal for them, like scheduling a viewing. You can then design the steps to get them there. Make sure to streamline the process by equipping your bot with lots of information and a clear, linear way to provide it. That way, you’ll minimize the number of times your bot will get stuck with an inquiry and need you to intervene.

Finally, make sure to segment your audience before you start building, as this will help you create a bot that will be helpful to each type of user. Consider the needs of new prospects, returning Page visitors who want information about your expertise or listings, and existing clients who prefer to communicate via Messenger. Once you’ve organized your audience into categories, it’ll be easier to create more personalized, helpful bot experiences that bring each of them to your desired end goal.

Step 2: Begin building your bot

Chatfuel is the platform to use if you want to build the best real estate chatbot. It’s free to get started, and you don’t need any coding knowledge either. If you’re not sure where to begin with how to build a real estate bot, not to worry! We have two pre-built flows  designed specifically for businesses in this industry that you can use to quickly get your bot up and running. As we like to say at Chatfuel, #AnyoneCanBuildABot! Once you’ve loaded the framework of your bot from one of our templates, you’ll need to customize a few basic elements.

  • Offer several options for your welcome message, or the first message a user will see when they arrive at your bot. You can use the work you did segmenting your audience to help you decide which options to offer. A few ideas might be “Get an estimate on my home,” “Browse homes for sale,” “Browse homes for rent,” and “Why choose [your business name]?”
  • You’ll then need to create next steps for each of these options. If the user selects “Browse homes for sale,” for example, you’ll then want to ask about preferred square footage, number of bedrooms, budget range, neighborhood, etc.
  • Once you’ve asked them the appropriate qualifying questions, you’ll want your bot to collect their email address and phone number. You’ll be able to export this data from your bot directly to an organized spreadsheet. From there, you can easily decide which leads are qualified, and reach out to them directly. For those that aren’t qualified, you can set your bot to send them additional listings, the link to your blog, or other helpful information.
Step 3: Optimize your bot

Once your bot is equipped with the basics, you can maximize its efficiency by taking a few tips and best practices into account.

  • Give your bot a personality. The most successful real estate bots are those that provide the most natural conversation experience. To achieve this, give your bot a name and a persona. Let users know this persona is a bot, not a human agent, but do everything to make it as friendly and humanlike as possible.
  • Offer response options. For example, don’t require that prospects who are looking for a new home type in the number of bedrooms they want. Instead, offer them pre-set options to choose from, like 1 bedroom, 2-3 bedrooms, or 4-5 bedrooms. This method will lead to far higher conversion rates than if you expect the prospect to type in their own custom response. You want to make it as easy as possible for the user to continue through the chat, and not give them any opportunities to drop off because they had to do too much work!
  • Connect your Facebook ads to your bot. As we mentioned above, Facebook ads that lead to a well-built bot instead of a standard landing page tend to see far greater success and engagement. Learn how to do this in a few simple steps.
  • Monitor your bot’s success. The work isn’t over once your bot has been built. It’s important to continue monitoring its performance. Regularly check in the conversations your bot is having with prospects. Analyze where potential leads are dropping off, or at which point you’re having to intervene when your bot gets stuck. The best real estate chatbots are those that are regularly monitored and improved.
Begin growing your real estate business with a chatbot

If you don’t have an effective, efficient way to attract and qualify leads, your real estate business will struggle to thrive. With a platform like Chatfuel, you’ve got nothing to lose when it comes to trying out a bot for this purpose! Get started today for free—no credit card or coding knowledge required.

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What would you say if we told you that, in a single afternoon, you could easily set up a new, powerful tool for your business that could increase sales, cut costs, and vastly improve the customer experience?

Welcome to the world of Facebook Messenger bots! If you haven’t already heard, bots are the most effective new tool that your business is missing. The best part: With the Chatfuel platform, you can build a bot quickly and easily to start reaping these benefits — no coding required.

If you’re interested in learning more about what a bot can do for your business, you’ve come to the right place. We’ve gathered a list of the top ten reasons why you should consider building one today! With a Facebook Messenger bot, you can:

  1. Optimize your business page real estate. If you already have lots of prospects and customers messaging your Facebook business page, it would be a waste to not gather their data for future outreach. When you set up a bot — even if you haven’t yet loaded it with content — it will automatically begin capturing that data. Not only will this allow you to contact these users in the future, but it will let you do so en masse rather than having to manually start an individual thread with each person. That way, you can easily reach out to these users later, as a group or segmented groups, to notify them of new product announcements, giveaways, etc.
  2. Provide instant responses. You can easily equip your Messenger bot to provide users with appropriate replies to common questions. First, automating FAQs will improve the user experience by giving them the information they need instantly. It will also add a green badge denoting the “Very responsive” rating on your business page, so even more people will be inclined to message you. Finally, it will turn your inbox into an automated sales funnel, allowing you to close more deals. Users who message your page don’t need to wait around for business hours when a human can handle their inquiry. A bot will instantly give them the information they need, meaning it will be effortlessly closing sales for you day and night.
  3. Improve your return on ad spend. Metrics like cost per click and cost per conversion tend to drop dramatically when businesses switch their Facebook ad destination from a website to Messenger. Rather than directing them to a landing page, these ads keep the user within the Facebook ecosystem by directing them to Messenger instead. Here at Chatfuel, we’ve seen customers get great rewards for making the switch to this seamless ad experience for users. Take Beauty Player for example, a Taiwan-based cosmetics company who cut their cost per conversion in half, from $8 to $4, using these ads.
  4. Convert page commenters into bot subscribers. Without a bot, there’s no easy way to gather data from or send messages to users who comment on posts on your Facebook business page. With a Chatfuel bot, however, you can set up the feature to convert these users into subscribers in minutes. In no time, you’ll have a brand-new and incredibly effective organic growth strategy that allows you to turn users engaging with your page into paying customers. One Chatfuel client, a Mexico-based baby furniture brand called DECEN Muebles Infantiles, used this feature to generate over 4,000 qualified leads from a giveaway post, turning a huge number of their commenters into bot subscribers.
  5. Capture leads with one click. The traditional method of capturing lead information involves bulky web forms that take time and effort for users to manually fill out. With a bot, this process now takes no more than a click. Your bot already has access to the user’s data on their Facebook profile; it simply has to ask permission to access it. From there, you can use Chatfuel features like the one-click email plugin and the user phone plugin to populate this contact information with the click of a button. This frictionless method for gathering user data is a simple yet powerful way to increase your lead generation efforts.
  6. Achieve higher open and click-through rates than email. It’s a pair of statistics about bot messages that never ceases to impress: They offer 80% open rates compared to email’s 20%, and 20% click-through rates over email’s 2%. Just imagine what 4xing your open rates or 10xing your CTRs could do for your business! When you have your bot send mass or segmented messages to users, known as broadcasts, these are the kinds of results you can expect. Why? Because Messenger is an intimate space where people are talking with their family and friends. There’s no junk folder, and messages are short and sweet, fun and engaging.
  7. Reduce your operational costs. There are certain customer interactions you can easily instruct your bot to handle automatically. One of the most significant is lead qualification. A bot can do the preliminary legwork to figure out which leads are most promising, and then direct only these prospects to human agents who can close the deal. Ensuring that unqualified leads no longer take up the precious time of human agents can significantly cut costs. Take Tarot & Astrologia Brasil, for example, a Chatfuel client who reduced their operational costs by $25,000/month with this technique!
  8. Launch quickly, without investing thousands of dollars. We designed the Chatfuel platform to be super simple — no coding required. The process of prototyping and launching a Chatfuel bot for your own business can be done in a day’s work, so you can start building your subscriber list immediately.
  9. Integrate with thousands of third-party services. If you think bots are limited to only sending simple text messages and images, think again! Chatfuel allows you to integrate all kinds of software into your bot, so you can supercharge the experience for your users. For example, if you use Shopify for your e-commerce business, you can use your bot to send cart abandonment emails in the form of Messenger messages instead. As you might expect, users are far more likely to see and engage with these messages than if they received the same information via email.
  10. Delight users with a fun, personalized experience. Forget boring your customers and prospects with lengthy marketing emails of huge paragraphs of text. With bots, messages are concise. This more informal, conversational style of communication can also include engaging touches like GIFs and images. You can even customize these messages with personal information like the user’s name, gender, or current time to make them all the more attention-grabbing. There’s no question about it; engaging with Messenger messages is simply more enjoyable than consuming long-form, static emails.

It’s hard to turn down a tool that’s so easy to build and implement, yet so incredibly effective for your business. Why not get started for free today? No coding, no credit cards, and no registration is required to begin. Build your bot now!

Start building your bot now
No coding or previous experience needed.
Get started now for free
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It’s no secret that the beauty industry is a highly competitive space. With so many brands vying for customer attention and dollars, your business simply must stand out to be successful. On top of that, clients in this space are savvy and demanding. They’ve come to expect a personalized, high-quality experience every time, so your brand has no room for error. What’s the one tool that will check all of these boxes and give your business that competitive edge it needs for success? A Facebook beauty chatbot!

Not only are Messenger chatbots an ideal tool for beauty businesses, but they’re easy to build and implement. Ready to make your beauty business stand out from the crowd? Here’s why a chatbot is your best bet, plus helpful tips for building your first one.

Types of beauty businesses that can benefit from chatbots

The benefits of chatbots apply to all players in the beauty industry. Brick-and-mortar businesses like salons, spas, and beauty schools can find success with a Facebook chatbot just as an online business like a cosmetics brand can.

Chatbots are helpful for beauty businesses of any size, too. Larger brands who are inundated with Facebook messages can employ a beauty chatbot to automatically answer FAQs. It can also help them gather data about prospects and customers, and send out newsletter-style message blasts to users.

While smaller brands won’t need bots to deal with a full Messenger inbox, they can get rewards in other ways. Their bot can convert users who comment on Facebook posts into leads. It can also function as a mini CRM to collect, filter, and export data about customers who have engaged with the bot. Learn more about how businesses of all sizes can benefit from online chatbots.

How a chatbot can boost your beauty business

At the most basic level, a beauty live chat on Facebook can provide important information about your business, but in a more engaging way. It can share details about your products or services, your hours, directions, or prices, and your reviews and examples of your work.

However, that’s not all a beauty bot can do. While they were initially used only to handle these simple customer-service inquiries, they’ve now evolved into savvy virtual assistants with even more robust functionalities. Use them to:

  • Send news and updates to subscribers. One of the most helpful features of Facebook chatbots for business is the ability to broadcast, or send mass messages to groups of subscribers. Although you must take care to not overuse this highly impactful communication method, it can be a game-changing tool for your beauty business. You can share information about new products, sales, coupons, and more to engage prospects and customers en masse.
  • Provide 24/7 support. The beauty of chatbots—pun intended!—is that they have no off hours. It doesn’t matter which time zone the user is in, or when they try to book an appointment or request information. The bot will always be available to chat with them and offer help, day or night.
  • Schedule and book appointments. A chatbot makes appointment scheduling for brick-and-mortar businesses quick and simple. Clients can access this feature instantly and at any time, without having to leave the Messenger app or fill out any cumbersome web forms. If your beauty business revolves around accepting bookings for any type of service, this feature will have a major positive impact.
  • Sell products. Similarly, a beauty bot makes product sales for online businesses much easier. Just as with appointment booking, sales can be completed 24/7 directly through the Messenger app. Combine this functionality with a bot’s ability to send promotional messages about sales or new products to users, and you’ve got a streamlined, highly effective new sales funnel in place.
  • Provide personalized, expert advice. It’s in the best interest of any beauty business to position themselves as an authority in their niche—and chatbots are great for this. By pre-loading your bot with helpful tips, tricks, and advice, you can provide users with the useful and engaging experience of chatting with a beauty expert. Questions about the customer’s hair type or eye shape, for example, can be used to generate hairstyle recommendations along with the opportunity to book an appointment, or suggest makeup products with links to buy them. It’s a simple but high-value way to promote trust in your brand and promote sales, too.
  • Entertain, educate, and inspire. Chatbots offer other functionalities to help your brand build credibility with users, too. Though the broadcast feature does allow you to send directly promotional messages, you can also use it to send content designed to entertain, educate, and inspire. For example, you could offer a fun quiz that will recommend a nail color or face-mask type based on mood. Users tend to respond well to this type of creative, engaging content, and it can lead to increased brand loyalty and sales for your brand.

For an example of one of the best beauty bots out there, check out the story of Beauty Player, a Chatfuel client. First, they solved the immediate problem of being overwhelmed with Facebook messages by setting up their bot to handle FAQs. Then, they equipped their bot to offer quizzes about the user’s skin type, and then recommend products along with coupon codes. Thanks to these creative functions, they attributed a whopping 40%($250,000)of their next month’s sales to their clever beauty bot!

How to build a bot for your beauty business

Fortunately, it doesn’t take lots of money or technical know-how to build a beauty bot for your business. It’s both easy and free to get started with Chatfuel! Learn how to build a bot from scratch with our how-to articles or our getting-started video. If you prefer to start with a chatbot template designed specifically for beauty brands, try Chatfuel’s beauty template one or template two.

To ensure you’re providing the best beauty chat experience to your customers and prospects via Messenger, we recommend following a few best practices.

  1. First things first; make sure the chatbot for your beauty salon or brand is equipped with a friendly and personalized welcome message. It also helps to create a persona for your chatbot, complete with a name and even a photo to give it that authentic, human touch. The key is to provide an experience that shows your brand truly cares about the beauty needs of your users.
  2. Next, you want to ensure that your bot is designed around the needs of your users. Talk to your customer support team and study your most frequently asked questions to ensure you set up your bot to solve your customers’ most pressing questions or issues. A bot that’s designed to look impressive but doesn’t give users what they need won’t bring you results.
  3. Be creative. The beauty of Messenger is that it’s a more informal, casual platform—so take advantage of that! Use emojis, pictures, and gifs. Think outside the box when it comes to content, and stay up-to-date with the latest beauty-bot trends. It’ll make your brand memorable, and can promote users recommendations by word of mouth, too.
  4. Finally, make the most of the more intimate, personal style of the Messenger platform to give users a behind-the-scene look at your business. Offer stories and bios about your team members, and share news about both your successes and setbacks. This insider perspective will make customers feel like part of the family, building trust and loyalty. Natulique, another Chatfuel client, is one example of a beauty brand whose bot does this extremely well.
It’s easy to get started building your beauty bot!

Though Facebook Messenger bots are equipped to benefit businesses across most every industry, brands in the beauty space are especially prime candidates. If you’re ready to start improving the customer experience, building brand credibility and loyalty, boosting sales, and more for your business, why not get started with your own beauty bot today? It’s free and simple to start building your bot with Chatfuel—no registration, coding skills, or credit cards required.

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F8 is Facebook’s annual, two-day developer conference in San Jose, CA — and 2019’s was one to remember! The Chatfuel team was thrilled to attend this year, and we have lots of exciting news and insights to share from our time there.

Let’s get one thing right: Facebook knows how to put on an incredible event! From a mashed potato bar and dozens of food stations to an after-party with a DJ, Skeeball, and Dance Dance Revolution, the atmosphere of the entire conference was electric and exciting. Facebook spoils its attendees with a free gift each year, too — this year’s was a coupon code for an Oculus Quest VR headset!

A glimpse into the high-energy after party of the F8 2019 conference

One of our favorite parts of the entire conference was the opportunity to network and spend quality time with other teams. The Messenger team, for starters, was incredibly generous with their time and encouraged our questions. Shoutout to Asha, Albert, Jorge, Martha, and Vivien! It was fantastic to be able to chat with them face to face.

We also had the chance to interact with lots of different Chatfuel customers — always a treat! Fash and Janet, who built the Beauty Player bot, Natasha and Kyle from School of Bots, and Amanda and Dmitry from Master of Code just to name a few. Networking in person with so many different teams sparked many thought-provoking and insightful conversations, which made F8 an even more valuable experience for us.

Chatfuel team posing for a photo with Fash Chang and Janet Chiang of GoSky AI

Messenger was the first topic brought up after Mark Zuckerberg’s keynote speech at this year’s F8, which isn’t typical. This shows us that Messenger is at the forefront of future plans for Facebook — great news for us here at Chatfuel! It also means there are lots of exciting new and upcoming Messenger features to explore and take advantage of. If your business uses or is considering using bots, you’ll want to hear about these!

#1: Lead Generation Templates for Ads

This reveal was perhaps the most exciting! These templates will allow businesses that run Messenger ads to automatically populate industry-specific lead generation questions (or create their own).

For example, a real estate business could utilize Facebook’s pre-set questions about budget, neighborhood, number of bedrooms, etc. Users will be taken to the questions directly from a Facebook ad, and will be able to enter their information or select their answers seamlessly, without leaving the app. Once they’ve done so, it’s easy to export that data to any CRM that Facebook’s native lead-ad objective supports, such as Salesforce.

Facebook introduces the Lead Generation Templates for Ads Manager

Though we heard some bot agencies expressing concern that this highly accessible feature will render their services obsolete, we at Chatfuel disagree! We see this as something that will benefit the bot industry as a whole, as we expect it will bring bots to the attention of even more businesses.

Plus, consider this: For every useful, accessible tool out there, there will always be businesses who prefer to hire an expert. Think of a website-building tool like Wix, for example. Many businesses choose to hire a specialist to create a custom website instead of opting for a pre-built template — and bots will be no different.

#2: Appointment Booking API

Did you know that booking appointments is the number-one use case for businesses on Messenger? That’s why Facebook is developing their new Appointment Booking API. It will allow businesses to frictionlessly integrate with many major scheduling services, like Calendly, in order to schedule appointments directly in Messenger.

Another bonus: Businesses will be able to send automatic, push-notification reminders from Messenger about these appointments! So whether it’s a day before or an hour before, you’ll be able to remind your client that their slot is coming up. This feature will encourage more people to show up, improving your conversion rates. Think, for example, about a car dealership that allows people to schedule a test drive this way. Sending them a push-notification reminder 24 hours before their chosen time should increase the chance that they’ll actually show.

Facebook debuts the Appointment Booking API for Messenger#3: LightSpeed Project

Facebook also announced they’re rewriting the code for the Messenger app from the ground up to improve its load time on all devices. This news is especially fantastic for Messenger bot builders in developing countries. Many of their subscribers are currently using Messenger Lite, a lighter, limited version of the app that lacks functionalities such as galleries and quick replies.

As a Facebook employee shared with us, this announcement means that Messenger Lite will eventually be phased out around the world. That way, everyone will be able to use regular Messenger and seamlessly enjoy the full functionalities of the bot experience, regardless of where they live.

Facebook compares LightSpeed load times to other industry-leading apps#4: Messenger Desktop App

Facebook also announced their planned release of a desktop app for Messenger. This update won’t change the functionality much, but it will definitely provide a more visually appealing interface and make the platform even more accessible.

We see this development as Facebook’s attempt to compete with other desktop messaging apps like iMessage, which allows people to send texts from their computers. The best part about this new feature, in our opinion: It shows, once again, that Facebook is continuing to invest in Messenger!

Mark Zuckerberg shares Facebook’s plans for the release of its Messenger Desktop app#5: Interoperability

The fifth of the main announcements at this year’s F8 was about interoperability. We didn’t hear many details on this front, but we did learn that users will eventually be able to message friends from any of Facebook’s platforms (Messenger, Instagram, WhatsApp) with ease. The analogy Facebook shared to illustrate the point was how cell phone users with different carriers can still call each other just as easily as if they had the same provider. In the future, it sounds like it’ll be no different with Facebook’s family of apps.

One interesting observation from this point is that it seems Facebook is trying to attract a younger audience back to its ecosystem. Even the imagery, music, and language used in many of the videos at F8 seemed to be geared towards millennials and Gen Z. Since one concern about Messenger marketing is that it’s not ideal for reaching younger people, this apparent shift in focus could change that.

Head of Messenger, Asha Sharma, discusses integration between Messenger, Instagram, and WhatsAppOther Updates
  • The Chatfuel team attended two of roughly a dozen breakout sessions about Messenger over the course of the conference. Why only two? The lines for every session snaked out the door and down the hall. Many reached capacity, so they had to turn scores of people away! It’s a great illustration of the fact that the demand for Messenger and its new features is bigger than ever.
  • The key refrain from Zuckerberg and other Facebook representatives on stage was: “The future is private.” They told attendees that, if they could rebuild Facebook from the ground up today, they’d focus on messaging because it’s more intimate and provides a powerful connection. That’s more great news for us here at Chatfuel!
  • The last point was not a new announcement, but Facebook reiterated at F8 that businesses will have to start paying to send Subscription broadcasts, which are messages you send to people who haven’t interacted with your bot in the past 24 hours. Promotional messages, which use the Update tag to reach people who have interacted with your bot in the last 24 hours, will still be free. Though there was some upset about this news originally, we believe it will be a positive change. The beauty of Messenger is that it’s used for intimate and meaningful conversations. That’s why it’s great to hear that Facebook is working to prevent spam messages and unsolicited, sales-focused content — like many businesses now send frequently via email. Because businesses will have to pay to reengage subscribers, you can bet they’ll only send their most important, valuable content.
F8 2019 in San Jose, CA was a great learning opportunity for the Chatfuel team!Conclusion

Learning about the newest features Facebook has planned for Messenger was exciting, and the chance to interact face-to-face with their team and many of our own clients was even more so. Our key takeaway from the entire F8 conference was this: There’s more forward momentum for Messenger than ever before. Messenger and its business applications are growing — fast.

More and more businesses are taking an interest in Messenger and its marketing capabilities, and Facebook has noticed. They made it clear that Messenger is a key component of their strategy for the future, and we at Chatfuel are thrilled to continue building tools that move the Messenger ecosystem forward!

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Does your company or marketing agency manage multiple locations? We will use a hotel chain as an example. Let’s say the company owns hotels in three cities: San Francisco, New York City, and Washington, DC.

In the past, if you were building a Messenger bot for the hotel chain, you would need to create three separate bots. You could build a bot for the San Francisco location, then easily clone it for the other two Facebook pages. Not a big deal, right?

Well, a problem would arise if you wanted to make changes to all three bots. Imagine that you want to add a “live chat” button to the main menu where bot users can speak with the concierge. You would need to manually go into each bot, one by one, then create a block and add the button. For more complex updates, such as a room-booking feature, this would be very time consuming.

Today we’re proud to introduce a time-saving solution: Synced Cloning.

Put simply, the changes you make to a Synced Clone will be automatically reflected in any other bots you choose to connect to it.

Synced Cloning Tutorial - YouTube

So, how would you use this feature in the real world?

Let’s say you want to add a “contact us” button to the main menu of each bot, without recreating the block for every hotel location.

Simply add the “main menu” block to a new group, hover over the group name, click the “…” button, click ‘Sync Copy,’ then choose another bot (location) where you wish to sync the update.

“Sync Copy” feature, as shown within the group menu

Now, any changes you make to this group will be reflected in the bot you just synced.

If you want to use the same contact information — such as a generic, 1-800 phone number — for all locations, then you should include the “contact us” block in the same group you chose to sync. This will prevent you from modifying the block at the individual location level; you can only change the content from the Synced Clone.

But if you wish to use location-specific contact information for each hotel bot, then you should add the “contact us” block to a different group that is not synced. Instead, you can just use the normal “copy” feature to clone this block to your other bots.

Normal“Copy” feature, as shown within the group menu

When you’re ready, take Synced Cloning to a more advanced level by setting attributes for all location-specific information (such as address, website, and phone number) on the Welcome Message. This way, you can easily input the unique data in one place and dynamically replace it throughout the chatbot, rather than wasting time searching for what blocks you need to change.

Setting location-specific attributes on Welcome Message block

So, how do you plan on using Synced Cloning? Think about how they can save you time, allowing you to focus more energy on your broader business strategy.

Try Synced Cloning today by upgrading to our Premium tier of service, which includes a dedicated account manager at Chatfuel.

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Does your company or marketing agency manage multiple locations? We will use a hotel chain as an example. Let’s say the company owns hotels in three cities: San Francisco, New York City, and Washington, DC.

In the past, if you were building a Messenger bot for the hotel chain, you would need to create three separate bots. You could build a bot for the San Francisco location, then easily clone it for the other two Facebook pages. Not a big deal, right?

Well, a problem would arise if you wanted to make changes to all three bots. Imagine that you want to add a “live chat” button to the main menu where bot users can speak with the concierge. You would need to manually go into each bot, one by one, then create a block and add the button. For more complex updates, such as a room-booking feature, this would be very time consuming.

Today we’re proud to introduce a time-saving solution: Master Templates.

Put simply, the changes you make to a Master Template will automatically sync with any other bots you choose to connect to it.

Master Templates Tutorial - YouTube

So, how would you use this feature in the real world?

Let’s say you want to add a “contact us” button to the main menu of each bot, without recreating the block for every hotel location.

Simply add the “main menu” block to a new group, hover over the group name, click the “…” button, click ‘Sync Copy,’ then choose another bot (location) where you wish to sync the update.

“Sync Copy” feature, as shown within the group menu

Now, any changes you make to this group will be reflected in the bot you just synced.

If you want to use the same contact information — such as a generic, 1-800 phone number — for all locations, then you should include the “contact us” block in the same group you chose to sync. This will prevent you from modifying the block at the individual location level; you can only change the content from the Master Template.

But if you wish to use location-specific contact information for each hotel bot, then you should add the “contact us” block to a different group that is not synced. Instead, you can just use the normal “copy” feature to clone this block to your other bots.

Normal“Copy” feature, as shown within the group menu

When you’re ready, take Master Templates to a more advanced level by setting attributes for all location-specific information (such as address, website, and phone number) on the Welcome Message. This way, you can easily input the unique data in one place and dynamically replace it throughout the chatbot, rather than wasting time searching for what blocks you need to change.

Setting location-specific attributes on Welcome Message block

So, how do you plan on using Master Templates? Think about how they can save you time, allowing you to focus more energy on your broader business strategy.

Try Master Templates today by upgrading to our Premium tier of service, which includes a dedicated account manager at Chatfuel.

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