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You may have noticed a gold badge on templates throughout Spark’s Inspiration Wall. Well, typophiles, font enthusiasts, stylish communicators–allow us to formally introduce you to your new favorite Spark feature: Premium templates, featuring bespoke fonts from the world’s leading type foundries. 

Adobe Spark subscribers now get unlimited access to the complete Adobe Fonts library–that’s thousands of fonts at your fingertips. Not only that, but our crack team of Spark designers are adding these bold typefaces to new premium templates so you can tell your story in style with a just a few taps. No endless searching or masters in typography required: Just find a design to fit your mood and remix!

If you have a Creative Cloud plan or any standalone Adobe Spark plan, you automatically have access to an ever growing number of premium templates. Still on the Spark Starter plan? Don’t worry–hundreds of new free fonts have now landed in Spark’s font picker and we’re adding new free templates everyday. But if any of the premium templates catch your eye, you can upgrade in just a couple of minutes by tapping the template you want to use and selecting upgrade. 

Bold Type for a Bold Social Media Presence

To celebrate this new burst of expression, we’ve curated the trendiest fonts and templates taking social media by storm lately. Get ready for your mic drop moment by diving into groovy retro-inspired type. Say it in style with fonts that come with a bespoke flourish. And stop thumbs in their tracks with chunky sans serifs. Behold bold type for your boldest statements. Just tap to make them your own!

How to Access Premium Templates and Fonts
  • Look for the gold badge on the Inspiration Wall to remix the templates featuring premium typography from the Adobe Fonts library. Or get started with the templates we’ve curated for you below.
  • Add any font from the Adobe Font library to your design by tapping “font” then scrolling over to Adobe Fonts, clicking the plus sign and then the cloud download icon. You can also find even more options by tapping “add” to access the entire Adobe Fonts library. We took care of the licensing, so you can use these fonts for personal or work projects and simply type to stand out. Here’s a quick video on adding Adobe Fonts in case you need some more help. 

Tag #AdobeSpark on social and we’ll re-share our favorites!

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It’s nearly that time of year, (yes, again) to celebrate and recognize the dads or father figures in our lives. Wish your pops a Happy Father’s Day with this cute collection of customizable templates. Whether your dad tends to skew toward sentimental and loves thoughtful cards, tells dad jokes like a boss, or is more into playful social media posts, you’re sure to find one that fits your father best. Try your hand at creating a crafty card, awesome ad, silly social post, or pleasing poster. Get started by remixing any of the templates below or check out more choices here.

For the Father’s Day Event

Create a fun dad approved invite or poster to get attendees excited.

For the First Time Papa

Celebrate new papas with a sweet card or social post.

For the Silly Daddy Who Likes a Giggle

Give your Daddy-o a few guffaws with a punny card or post.

For the Sentimental Father (and sometimes crier)

Let your padre know how much he means to you with a thoughtful card meant to bring him all the feels.

For your Dad’s Day Marketing

Make your dad’s themed ads or social posts stand out from the rest with playful fonts and fun imagery.

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June ushers in Pride Month celebrations all over the U.S. and the world. Pride Month not only celebrates the vibrant and diverse LGBTQ+ community but marks the anniversary of the Stonewall riots that occurred in June 1969 in Greenwich Village of New York City, which kicked off the gay rights movement in the United States. 2019 marks the 50th anniversary of this dynamic revolution. This year Spark’s Pride theme is “Better Together” because we believe that being part of the LGBTQ+ community as a cohesive, inclusive, and diverse place for everyone makes us so much better.

We’ve created these five new templates, expertly designed to make you sparkle either as an ally or a member of the community. You can also find more awesome options by searching “Pride” in the Spark app or on the web. Whether you’re planning an event or want to show the love on social, Spark will help you look like the brilliant diamond you already are. Get the remix party started by clicking any of the links below. Include the hashtag #Sparkyourpride for a chance to be featured on our social channels. 

Want to see what else Adobe is doing to celebrate Pride? Get the skinny in our Spark story here. 

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Want to grow your business through Instagram? Having an Instagram scheduling strategy can boost your engagement, grow your followers and help you reach more customers online. But it’s not just about knowing the best times to post on Instagram — the right scheduling strategy also helps you understand how often you should post and how to measure your success through analytics.

Here are the 4 steps to creating an Instagram workflow and scheduling strategy to grow your business:

Instagram Scheduling Strategy Step #1: How Often Will You Post on Instagram?

One of the biggest challenges a business faces when it comes to structuring their social media scheduling strategy is balancing quality and quantity. Being over-ambitious with the amount of content you plan to share could risk impacting the overall quality and real value of each post for your audience. And in the competitive world of Instagram, quality trumps quantity every time.

Tip #1: Determine Your Team’s Capacity

First things first: how much high-quality content is your team able to realistically produce? You may have a ton of great ideas for Instagram content, but you also need to account for the time it will take to create it, post it, reply to comments, and report on it.

If you’re an online store selling products, then most of your Instagram content will likely be original content. You’ll want to have product shots and lifestyle content, and you can also supplement your feed with user-generated content from your customers too!

If you don’t have the resources to create original content, you can tailor your Instagram strategy to the content that you are able to create. For example, you can design your own Instagram quote posts in Adobe Spark Post to fill your feed with on-brand content.

View this post on Instagram

PSA.

A post shared by Casper (@casper) on Aug 13, 2018 at 6:56am PDT

Spend some time analyzing how much time you and your team have to comfortably start building a stronger Instagram scheduling strategy, and then brainstorm feasible content ideas from there!

Tip #2: Brainstorm for Each Instagram Channel Separately

Instagram has evolved over the years to become more than just about posting photos to your feed. Now your Instagram strategy needs to include your Instagram feed (photos and videos), Instagram Stories (images or short videos), and your IGTV channel (longer-form content). When you’re coming up with ideas for your Instagram account, you should think about these three channels separately — Instagram feed posts, Instagram Stories, and IGTV. Depending on your business goals on Instagram or content styles, you may want to dedicate more time to content creation for Instagram Stories than feed posts, or vice versa. Plus, this gives you a chance to brainstorm for any regular content features you’d like to produce each week or each month.

For example, Later regularly posts to their feed with the #LaterFeature hashtag to showcase brands and businesses who are creating great Instagram content for their followers.

Similarly, Everlane does a “Transparency Tuesday” series on their Instagram Stories each week where they answer questions from their followers in a exceptionally transparent way. Having a regular series for your Instagram can also help you save time from constantly coming up with new ideas!

Tip #3: Consider the Types of Posts You Create

While you’re brainstorming around your content ideas, you should also plan for creating a balance with the type of content you produce, like photos, videos, carousel posts, collages, and GIFs. For example, did you know that engagement rates on videos are growing faster than images? To have an engaging and healthy content mix, you’ll want to have diversity in the type of content you produce. So while your brand aesthetic may favor flat-lay product images or video content, you don’t want to post the same thing over and over to your Instagram or you’ll risk losing followers. If you have different types of content — like carousel posts, videos, IGTV videos, or shopping posts — within your Instagram scheduling strategy, you’ll be able to maintain a higher engagement with your followers.

Also, try to avoid posting too many product or shopping posts in succession. While the Instagram Shopping Sticker and product tags are great drivers for converting followers into customers, you want to make sure that you’re maintaining a balance between inspirational posts, great imagery, and sales opportunities.

Take a look at how Create & Cultivate manages to curate a feed that harmoniously integrates photography posts, alongside videos, carousels, graphics, and GIFs — all while maintaining its recognizable and robust aesthetic.

When you include different types of content into your feed, your followers will be more likely to keep scrolling through the  content and engage with more across your profile! Once you’ve nailed down how much time you can dedicate to Instagram content and focused on your content plan, you can start to think about your posting frequency and your Instagram scheduling.

Instagram Scheduling Strategy Step #2: Find Your Best Time to Post on Instagram

Finding your best time to post on Instagram is the best thing you can do to optimize your scheduling strategy and get more engagement on your posts. Why? The Instagram algorithm prioritizes “new” content on people’s feeds, which means that if you post when the majority of your followers are scrolling through the app, you can hack the algorithm to increase your reach and get more likes. In a study of over 12 million Instagram posts, Later found that the best time to post on Instagram is between 9am and 11am EST.

But every account has a different audience, in different time zones, so it’s crucial that you find your personal best time to post. There are 3 main ways to find your best time to post on Instagram in 2019:

  1. Use Later’s Best Time to Post feature to automatically calculate your top 7 posting times
  2. Find your top time zones and see when your followers are online in the insights section of your Instagram account
  3. Experiment with different posting times and measure your progress

Instagram has its own native analytics, Instagram Insights, and it offers up some great data on your audience’s behavior patterns. Just keep in mind that to access Insights, you’ll need to set up an Instagram business profile.

Using the Audience tab, you can see where your followers are located, their gender, their age, and, most importantly, when they’re most active on Instagram. From here, you’ll be able to pinpoint the time slots that your audience is most engaged on Instagram and build your content calendar around these windows. You can then experiment with different posting times, track your engagement in a spreadsheet, and after a few weeks you will have a good idea of what times perform best for your account. If you don’t want to do any testing or calculations, Later’s Best Time to Post feature automatically calculates your 7 top posting times based on your best performing posts from the recent month.

Once you know your best times to post, this will be the foundation for your Instagram scheduling strategy.

Instagram Scheduling Strategy Step #3: Schedule and Post Your Content for the Week Ahead

When it comes to managing an Instagram profile, you should be scheduling Instagram posts in advance — one or two weeks is enough, as it gives you time to plan, prepare, and schedule your posts for your audience. Scheduling Instagram posts can also help you create more engaging content because it gives you more time to sit down to create captions that convert!

Here are some things to keep in mind when planning out your content for the week ahead.

#1: Save Time by Uploading Instagram Posts from Your Desktop

Just because Instagram is a mobile app, doesn’t mean that you have to do everything on your phone. Using a free Instagram scheduler like Later that lets you upload Instagram posts from your desktop will save you a ton of time when trying to get your photos from your computer to your phone.

#2: Create Better Instagram Captions

A good Instagram caption is key to inspiring your followers to take action from your Instagram post, whether that’s tapping to shop your product or clicking the link in your bio to visit your website. But coming up with quality Instagram captions can be a challenge — especially if you’re writing them on the fly from your phone. Instead of trying to come up with new captions every day, you can sit down at your computer and plan out all of your captions for the week at once when you’re feeling creative or in the “writing zone.”

#3: Pay Attention to Your Aesthetic

Are you thinking in “grid format” when you’re scheduling your Instagram content? You should be! For many brands and businesses on Instagram, maintaining their Instagram aesthetic and their overall look and feel on their profile page is essential. So it’s important to start looking at your posting schedule as a “grid” and not as a stand-alone post.

When you schedule Instagram posts, you can plan out the look and feel of your Instagram profile ahead of time using a drag-and-drop visual planner.

This way, you’ll be able to easily see what your images look like side-by-side, on top of, and below one another, and even diagonally across! Thinking in “grid terms” is the best way to nail your Instagram aesthetic and make sure you’re always delivering a cohesive style.

#4: Optimize Your Instagram Post with Hashtags

Instagram hashtags are still an effective way to get more eyes (and engagement!) on your Instagram posts in 2019. A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag, so adding hashtags into your Instagram strategy can help you get more followers and likes on your posts.

When scheduling your posts, take the time to do Instagram hashtag research and customize your hashtags for each individual post, instead of just adding the same group of hashtags to all your posts.

Instagram Scheduling Strategy Step #4: Analyze Your Engagement Metrics to Plan for the Future

Over time, your Instagram scheduling strategy will evolve and grow, and you may find that you’ll need to change things up every once in a while. But every change to your Instagram strategy should be based on facts and data to help you better reach your goals. It’s crucial that you regularly check in on your Instagram analytics and monitor the patterns and changes in your profile’s performance.

We recommend keeping a monthly Instagram report document to regularly check and manage your stats, and see how you’re progressing towards your goals. With regular monitoring, you can find key learnings based on your scheduling strategy and your performance. Then, you can confidently adjust and improve your Instagram scheduling strategy for the future! A robust and optimized Instagram scheduling strategy is one of the best assets you can have for your brand or business.

With strong content plans, high-engagement scheduling time frames, and a regular reporting method in place, you’re bound to see growth on your Instagram profile. Just start by following these 4 steps to improving your scheduling strategy, and you’ll soon find it’s easy to continuously enhance your Instagram marketing for the future!

Taylor Loren is the Head of Content Marketing at Later, the #1 Instagram marketing platform. She was named a LinkedIn Top Voice for social media marketing, and you can follow her on Instagram at @taylor.loren for more Instagram tips and a look inside life at Later.

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Welcome back sunny skies, congrats grads! Graduation season has finally arrived and a celebration is certainly in order. About-to-be grads can make this milestone more memorable using Spark to create fun and unique graduation announcements, impressive invitations, and spread the stellar news on social media. All these options are sure to make them surprise and delight, not snooze! Let inspiration spark with this cool collection of grad themed designs. Click on any of the templates below to get started personalizing them. 

Shout the Milestone on Social with Fun

You earned it, brag a little! Show off your achievement with playful posts to share with your social media community.

Honor the Graduate with an Announcement

Recognize and celebrate your amazing achievement with a cheerful announcement, perfect for saving or showcasing on social.

 

Get the Grad Parties Started with Easy Invites

Impress the crowd with quick, easy, creative and colorful invitations, customizable for any occasion from high school to law school graduation parties.

 

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Hailed as the “Internet’s highest honor” by The New York Times,The Webby Awards recognizes excellence across websites, video, advertising, apps, social, podcasts, games and more. This year’s awards were the biggest yet, with nearly 13,000 entries from all 50 states and 70 countries worldwide. That’s why we’re thrilled Spark earned both a Webby and a People’s Voice award in Apps, Mobile, and Voice: Best Use of Machine Learning!

If you’ve used Spark, you’ve experienced our system’s subtle AI and machine learning in a number of ways. Our goal is to bake design intelligence right into the product. So when you’re creating content in Spark, it’s like working with a trusty graphic designer who knows all the design principles and offers mental shortcuts so you always end up with professional-looking results. Ultimately though, Spark runs on your creativity – rapidly responding to your creative choices so that you can spend more time focused on your message and less time on tedious tasks.

We know we’ve done our job when our technology fades into the background and your creativity takes center stage. So you may not have noticed the stealth ways we’re leveraging AI and the power of Adobe Sensei, our artificial intelligence and machine learning technology.  

Here are some ways we use machine learning and design intelligence to enhance your creativity and empower your content velocity.

  • You pick a favorite color while setting up your brand; Spark generates tints and shades to apply to your themes and templates. Or you choose a font, and Spark does a bunch of mathematical calculations to make sure type renders correctly across all your branded content.
  • You snap the perfect shot for a graphic; Spark Post detects where the most interesting parts of your image are and suggests intelligent cropping, framing, and text placement via Content Aware Layout and Auto Crop and Zoom, powered by Adobe Sensei.
  • You type your brilliance into a web story; Spark Page automatically chooses the relevant font size for different text types – like headers, paragraphs, and captions – in order to create a pleasing and effective visual hierarchy.
  • You design once; Spark automagically adapts your graphic, web story, or video for any social network or screen size.
And we’re just getting started!

We’re honored to win this award so early in Spark’s development. We launched just three years ago with the mission to empower anyone to create. And since then you’ve blown us away with tens of millions of Spark projects. But this is just the beginning.

Our team is laser focused on how our technology can enhance and empower the human need to create. What does the future hold? How about smart recommendations based on your personal goals and style, design assistance that guides you through the creative process, even generative design that lets you be the idea generator and Spark the content generator?

No matter what the future looks like, one thing’s for sure: it depends on your creativity.

Illustrations by Spark designer Verna Bhargava

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Don’t let the magical day of May 12th pass by without acknowledging the love and appreciation for the moms in your life. Celebrate a mama you admire with these free, customizable designs that will have her oohing and awwwing. Find your Mother’s Day personality below and click into any of the templates to make them your own!

For the Social Savvy Madre

If your Mom is already a social media diva with her own fabulous coterie of followers, we’ve got you covered. These fun greetings are a quick and easy way to give her a shout on social.

 

For the Honoraries

Sometimes Moms take a different form, whether it be two dads, two moms, an aunt, a sister or even a friend. Honor the figure who cares for and supports you in their own special way.

 

For The Funny Mom

There are the mothers that make you laugh until you cry all day, every day, and the ones that know how to land a clever one-liner with the perfect amount of sarcasm. Make her LOL with these silly options. #LikeAMother

For the Fur Mama

Many moms are proud to have babies in fur form, from a cuddly cat to a love-able dog. Shout-out your favorite love-bug with an adorable card or post that are sure to make for wagging tails and appreciative purrs.

For Mothers to Give Themselves

You Moms sure sacrifice a lot. Treat yourself to a little self love shoutout with the cute cards. They’re perfect for sharing with friends and family so they can recognize your fabulousness.

For Expecting and First Time Moms

Warm the heart of your favorite mom-to-be or new mom with an adorably charming and thoughtful note.

For The Single Mamas

Single Mamas have a really tough job. Give props to your She-ro and let her know what she means to you.

For A Super Sweet Mom

Make your mommy swoon with these cute and thoughtful cards. After all, she is the one that made it possible for you to be here today right?

  

For Kiddos To Give To Mom

There is no excuse for not finding a card for your mom. Check out there adorable options for kids of any age.

For Your Brand

Give your biz an extra boost for mother’s day special events or sales. You can also pump up engagement with fun hashtags, contests with user generated content, and emojis.

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Billie Eilish is kind of a unicorn–and not just for her electric blue hair and piercing, otherworldly stare. On top of being a genre-bending musician, the 17-year-old superstar is a multi-hyphenated artist who’s creative directing her stardom. From designing her own merchandise to laying bare her creative process on Instagram to curating an immersive pop-up experience that takes fans on a trippy ride through her mind, she’s ushering in a layered aesthetic movement along with her highly quotable and #relateable lyrics. And it’s causing fans of all ages to literally weep over her debut album “When We All Fall Asleep, Where Do We Go?,” which dropped March 29.

So how do you describe Billie’s #lewks? You might call it “’90s revival,” “horror core,” “new trap art,” or “neo-emo.” The New York Times dubbed it “Hot Topic by way of hypebeast.” It may be hard to put her brand aesthetic into words, but ultimately it’s undeniably Billie or @wherearetheavocados, if you’re one of her 15.4 million Instagram followers. And to celebrate her debut album she’s hooking her hyperventilating fans up with some of her signature style–literally.

At her pop-up experience running through the weekend in downtown L.A., fans can immerse themselves in Billie’s inspiration, visiting 14 rooms designed to bring her synesthesia-fueled creative process to life. Then to top it off, fans visit a replica of her bedroom, where Billie does most of her songwriting, to join in on the creativity by Sparking notes to Billie in her style. Give her brilliant album a listen and then spark your fandom with templates below featuring Billie’s signature fonts, pngs, and inspiration.

Check out @AdobeSpark on Instagram for an inside look at the #BillieEilishExperience and tag your fan art #adobespark #billieeilishexperience — we’ll re-share our favorites!

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