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AdNabu : AdWords and PPC Blog by Mantha Sai Praveen - 5M ago

<adwords new interface>

Google first announced about AdWords new interface in 2016. Since then, the internet has been flooded with speculations and predictions which involved top industry leaders. News centers and PPC agencies used this buzz to churn out trending content, some true, some false. And in October 2017, Google formally made AdWords new interface available to all advertisers.

Even though the word is out, and loud, I noticed that some, if not many, advertisers are not acquainted with the AdWords new interface. I was discussing AdWords Ad Suggestions with a client. Neither were they aware of this new update; they haven’t even seen the recommendation page which is exclusive to AdWords new interface. They were still using the previous version of AdWords.

I thought it is best that I write a blog explaining all the features of AdWords new interface and why it is time to start using it.

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Google has promised a faster and aesthetic AdWords experience for a while now. And as said, it delivered a relatively quicker and much merrier AdWords new interface.

AdWords new interface comes with many exclusive features, and some previous features got a makeover. Google explicitly states that all this effort is to provide a more fruitful experience for the user. Be it a quick skim through your account or detailed scrutiny, AdWords new interface helps you find the right data with extra ease.

Exclusive features of AdWords New Interface:

Let me start off with the “overview” page. The overview page is easily my favorite of all the features of AdWords new interface. It is the first page you see when you log in to your AdWords account. As the name hints, overview page shows you curated information of your account performance. You will find account-level data, campaign-level data and more. The video below is a tour of the overview page.

Get performance overviews in the new AdWords experience - YouTube

The overview page is made up of two types of cards, summary cards, and insight cards.

Summary cards show you your performance data for the dates you selected.

Insight cards highlight observations that are important. These observations aren’t specific to the dates you selected.

Summary cards:

Overview pages come with summary cards that have line charts. Using these line charts, you can compare up to four different metrics for dates of your choice. Different summary cards are available for overall account performance, campaign performance or ad group performance. Summary cards include the following data:

  • Auction Insights data
  • Audiences for Display and Video networks
  • Most significant changes to your campaigns and ad groups
  • The geographic location of people who interacted with your ads
  • Keywords for Display and Video networks
  • Most-shown ads
  • Performance by day of week and time of day
  • Performance by device
  • Performance by keyword
  • Placements for Display and Video networks
  • Remarketing reach
  • Status review
  • Top products for Shopping
  • Top performing campaigns and ad groups
  • Top search terms on Google.com that caused your ads to display
  • Top videos
  • Topics for Display and Video networks

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Insight cards:

Insight cards show you patterns of your performance data. Google records and reports these observations automatically. There are different insight cards that you would see. And each of these cards has a specific takeaway. Types of insight cards are as follows:

Hourly performance pacing card:

This card gives you information about the number of clicks you get based on the time of the day. If you get 1k (average) clicks on Fridays around 6 pm, hourly performance pacing card tells you if clicks on Friday are about or below that average.

Hourly performance pacing cards show until the end of the day or till when you get your average number of clicks for the day.

Using this insight from hourly performance pacing cards, you can decide on adjusting (higher or lower) your bids and budgets.

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New words:

New words card helps you discover new words that triggered your ads on Google. New words are search terms that aren’t in your keywords list. This card is especially relevant for users who use broad match keywords in their campaigns.

You can either add these new words to your keywords list or to your negative keywords list depending on what impact they have on your business.

The insight from new words card also helps you adjust the match type of your existing keywords. If a broad match keyword is generating irrelevant clicks, change it to modified broad or phrase match types. Or, you can add those search terms as negative keywords if you don’t want to change the keyword match types.

Device shift card:

Device shift card appears when there is a significant shift in the device type from where your ad impressions come. If a majority of your ad impressions come from desktops, and it changed recently to mobile devices, device shift card informs you on this.

Device shift card insight helps you capitalize on this change. Using device bid adjustments, you can bid more for the device that is getting more impressions. You can spend less for the device whose performance dropped.

Top vs. Other card:

Top vs. other is a metric which indicates where your ads appear on Google search results page. The top position is above the organic results. Other places are anywhere else but on the top of search results page.

Top vs. other card tells you if there is a change in where your ad impressions are happening. If your ads regularly appear on the top of Google search results page and that has changed, top vs. other card warns you.

You can consider increasing your bids using this insight.

Call Bid Adjustments:

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Even though industry experts and leading marketing agencies have raised their concerns about this feature, it is necessary that we understand what call bid adjustments are.

Call bid adjustments let you bid more or less on their ads with call extensions. These bids determine whether a call button appears with your ads or not.

Companies like Extra Store Space, Medical Guardian, Vitality, etc. are a few companies who saw positive results after implementing call bid adjustments. They have seen a significant increase in the click-to-call conversions and decrease in average cost-per-call.

You can adjust the bids from -90% to 900%. You can view your call data and set bids under “interactions” under “advanced bid adjustments” in the AdWords new interface.

The concerns about the call bid adjustments feature (as I mentioned earlier) are that how Google is charging advertisers for features that were once free. The debate is still on whether paying to show call extensions more often is wise.

Learn how to set call bid adjustments in AdWords new interface.

Showcase Shopping Ads:

Showcase Shopping Ads are an interesting inclusion to AdWords new interface. These ads let you group similar products and show them when users search for a related product. In simple words, when a user searches for one product, showcase ads display a collection of similar products that you sell. See the image below.

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Showcase shopping ads have various advantages over regular shopping ads. While regular shopping ads are specific to a user search term and a closely related product, showcase ads can influence buyers intent as they help them discover more than just one product through these ads. You are in charge of what products you want to group and show together. Showcase shopping ads follow cost-per-engagement bidding.

Learn more about Showcase Shopping Ads.

Audience Manager:

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Audience Manager in AdWords new interface is a revamp of “interests and remarketing” tab from the previous version. New audience manager consolidates all the audience-related actions such as audience sources, audience lists, and insights. Audience manager saves time and makes it easy for advertisers to create new lists, edit existing ones or skim through the data.

You can access Audience Manager under “Shared Library” when you click on the tool icon on the top right corner.  You will see three tabs, namely, audience sources, audience lists, and audience insights.

Audience Sources are the basis of remarketing campaigns. You can define from where you want to collect user data to make audiences. Some available options are AdWords tag on your website, Google Analytics, YouTube, Google Play, and App Analytics. Other than these options, you can also upload customer data that you collected. Based on these audience sources, you create remarketing lists.

Audience Lists is where you create new audiences for your remarketing lists.

Under Audience Insights, you will find your all audience-related data. You discover opportunities and critical patterns of audience-based campaigns. You will also see audience segregation based on affinity, in-market categories, different demographic categories, age, gender, devices they use, etc.

Promotion Extensions:

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Promotion Extensions, as the name suggests, let you add promotional offers such as discounts, cash-backs, coupons, reward points, etc. to your text ads.

You can use promotion extensions during holiday sales or other occasions to attract buyers on Google Search Page. You can also schedule promotions extensions and choose whether you want them shown on mobile devices or not.

Learn more about Promotion Extensions.

Ad Variations:

Ad Variations are one of the exciting features of the AdWords new interface for me, but it sure deserves mention.

Ad Variations let you test different versions of your ads to understand which performs the best. You can check multiple ads across different campaigns or your account as a whole.

Note: You can only test headlines and descriptions of ads using ad variations. Final URLs can’t be checked.

Learn more about Ad Variations in AdWords new interface.

Not just this, you can also review previous versions of your ads and their performance reports. This version history of ads feature is available when you edit any of your ads.

Target CPA Bidding for App Campaigns:

You must be well aware of target CPA bidding in AdWords. It is an automated bidding strategy which helps you get the most conversions at the target cost-per-acquisition you set. Using advanced Machine Learning algorithms, Google automatically adjusts your bids for every AdWords auctions you are eligible.

While Target CPA was limited to Search, Display and Shopping campaigns, with the introduction of Universal App Campaigns, Target CPA bidding is available for App Campaigns too.

Learn more about Target CPA bidding.

Outstream Video Campaigns:

When we all thought video campaigns were limited to reaching the audience on YouTube, Google introduced Outstream Video Campaigns.

Firstly, outstream video ads are tailor-made for mobile devices and tablets. They play on mute on Google partner placements such as apps and mobile websites. Users can unmute these ads, scroll past them or close them.

Next, outstream video ads follow viewable cost-per-thousand impressions (vCPM) bidding.

Note: An ad is counted viewable only if 50% of the ad screen size is visible to the user for 2 seconds or more.

Learn more about Outstream Video Campaigns.

TrueView for Action Campaigns:

TrueView for Action Campaigns let you add a compelling Call-to-Actions (CTAs) and headline overlays to your video ads on YouTube. They follow in-steam ads format. These ads play before, during and after a video on YouTube. Viewers also get an option to skip the ad after five seconds. You also need to provide the final URL (landing page URL) when you create these ads.

Learn more about TrueView In-Stream Ads.

Goal-optimized Shopping Campaigns:

Did I mention that Google Shopping Ads are trending in 2018? I am not making a statement here, but I believe that goal-optimized shopping campaigns did play a part in this development. And yes, these campaigns are brand new and exclusive to AdWords new interface.

Advanced machine learning algorithms power goal-optimized shopping campaigns. These campaigns include product listing ads and display ads (remarketing ads as well). Automated bids and placements are one of the fundamental features of goal-optimized shopping campaigns. Using your product feed, Google automatically creates and tests different versions of your ads. The best and most relevant ads are shown on Search and Display networks, YouTube and Gmail. The bidding will be for maximum conversion value, and it is automatic too. However, you have to set a budget of your choice.

Learn more about Goal-optimized Shopping Campaigns.

These features are exclusive to AdWords new interface. There were some more changes incorporated in the new Adwords Interface; some old features also got a makeover.

They are as follows:

Old Features in AdWords New Interface:

First things first, if you have customized any reporting features such as creating filters you in the old interface, they won’t be carried forward to the new interface. Google recommends you to make these changes in the AdWords new interface again.

However, if you have created any tables and charts using the Report Editor, they will be available on both AdWords new interface and the old.

Ad Gallery:

Ad Gallery aka display ad builder is an AdWords ad-creation tool. It was a standalone tool in the old interface. However, in the AdWords new interface, this tool is integrated to Display campaign creation. You can create Gmail ads, responsive ads as well as lightbox ads under display campaigns.

Display Planner:

Just like Ad Gallery, Display Planner is no longer a standalone tool. Estimated reach and performance data from display planner is available during the campaign creation itself.

Gmail Ads:

Another exciting feature about Display campaigns in AdWords new interface is related to Gmail ads. Google added “Gmail campaign” as subtype under Display campaigns.

Learn more about Gmail Ads.

Auction Insights:

Auction Insights reports have competitive data using which we can evaluate our performance against other advertisers eligible for the same auctions. Though the reports still provide the same data; auction insights are much more accessible in the AdWords new interface.

We had to select the campaigns and find “auction insights” under “details” tab in the old interface. However, in the AdWords new interface, every campaign page, ad group page, and keyword page has “auction insights” on the top of the page.

Audience Lists for Search Campaigns:

Audience Lists for Search Campaigns is one of the handy features for advertisers on AdWords new interface. This feature gives advertisers an option to select target audiences with their Search Campaigns during campaign creation. You can set target audiences when you choose campaign settings.

Google introduced Similar Audiences for Search, and Audience Lists for Search Campaigns makes it easier to select these targets. Similar Audiences are equivalent of “lookalike audiences” in Facebook.

Note: Similar Audiences for Search are different from Remarketing Lists for Search Ads.

Audiences Targeting:

You must be aware of the audiences targeting options. Google offered two possibilities, and we called them “Target and Bid” and “Bid Only” previously.

While the scope of both of these options remains the same, in the AdWords new interface, “Target and Bid” is just “Targeting” and “Bid Only” is “Observations.”

Learn more about Audiences Targeting.

Reports under Dimensions tab:

All the data which was previously under the “dimensions” tab is now called “predefined reports.” They are available under the “reporting icon” on the top right of AdWords new interface.

Shared library, bulk actions, measurement and set up tabs are now all under one hood. You can find them under the “tool” icon on the top right of AdWords new interface next to the “reporting icon.”

Search Network with Display Select campaigns:

When you are creating Search campaigns in AdWords new interface, you can “add display network” too. However, Google no longer supports image ads on Search with Display select campaigns. Instead, you can use responsive ads.

Learn more about responsive ads.

These are the features that changed significantly in the AdWords new interface. Now let’s see the features that are no longer available in AdWords.

Features removed from AdWords:

The columns and segments listed below will no longer be available in the AdWords new interface.

Conversions:
  • Click assisted conversions.
  • Impression assisted conversions.
  • Click assisted conversion value
  • Impression assisted conversion value
  • Click-assisted conversion/last click conversion
  • Impression assisted conversion/last click conversion
  • Phone call conversions column
Cost:
  • Phone cost
  • Avg CPP
  • Total cost
Social:
  • +1s
  • Shares
  • Comments
  • Follows
  • Earned impressions
  • Earned social actions
Segment:
  • +1 Annotations
Video:
  • View type
Other:
  • Experiment
  • Network

Note: Network (with search partners) is still available in AdWords new interface.

Migration of Saved Reports:

Google has facilitated a smooth transition for users to move from old interface to AdWords new interface. However, some previous data (like saved reports, etc.) can’t be accommodated in the new interface. You can modify and migrate some of the reports, but you have to let go of a few.

Reports that can’t be migrated:
  • Destination URL performance report
  • Managed placement performance report
  • Automatic placement performance report
  • Placement report
Reports that can be moved, but with changes:
  • Performance reports that contain columns that AdWords new interface doesn’t support.  However, the rest of the report can be migrated except for that column.
  • Reports which have data from child accounts that you no longer manage.
  • Google will transform all the reports in .XLSX to .CSV format.
  • Filtered reports that use definition or values which changed in the new AdWords (for example, the possible values for search term match type), will have these filters removed.
  • All the reports that have columns which aren’t supported by Report Editor yet.
    • Historical quality score
    • Landing page experience
    • Exp CTR
    • Ad relevance
    • Campaign/Ad Group details report
  • Google will modify report filtering for some accounts/campaigns to retain account-level filters only.
Reporting-Filter Changes:

Some filters that you created in the old AdWords interface can be moved to the AdWords new interface if you created them in the following places:

  • Audiences
  • Campaign
  • Ad Group
  • Ads
  • Keywords -> Search Terms
  • Keywords -> Keywords
  • Shopping

However, if any of these filters have reference to the columns or segments we discussed above, or if they fall under any of the below conditions, such filters will not be available in the AdWords new interface.

  • Campaign subtype
  • Ad group type
  • Campaign type (Search Plus only)

We have come to an end of the changes individuals are going to see in the AdWords new interface. However, this is not all. Google’s AdWords new interface also has some exciting features for Manager (MCC) accounts too. Let’s take a look at them.

Manager Accounts in AdWords New Interface:

While most of the features of manager accounts stay the same, the following features are new additions to MCC accounts on AdWords New Interface:

Accounts Page:

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You will find consolidated information of all your client accounts under “accounts” page. “Accounts” page has performance reports and budget details of all child accounts under your manager account. You can also manage these accounts and see relevant notifications from them.

Overview Page:

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Overview page for MCC accounts also has summary and insights cards. You will see data like most significant changes in your child accounts, devices where interactions are happening, new keywords, etc.

Recommendations Page:

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Recommendations” page shows cross-account recommendations.

Currency Converter:

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If your child accounts use different currencies, Google converts their conversion values to manager account’s currency.

Hierarchy View:

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Hierarchy” view lists all the accounts in a pecking order. You can view the complete structure of your manager account.

You can now also cancel managed accounts from your MCC account.

Closing Note:

You have reached the end of this exhaustive article on the features of AdWords new interface. I would like you to explore the new interface and let me know how well it gels with your requirements. If you find some features I missed out on, please send us an email or leave a comment. And also let us know how you like the experience of AdWords new interface.

PS:Google rebranded AdWords, and it is now called Google Ads. Learn more.

The post AdWords New Interface appeared first on AdNabu : AdWords and PPC Blog.

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Advertisers (in America) are spending up to 80% of their Search Campaign budgets on Shopping Campaigns. This resulted in Google Shopping Ads crowding the Google Search Engine Results Page (SERP). And, just when we thought we would run out of positions for Shopping Ads, Google found new placements. Welcome, Smart Shopping Campaigns.

Smart Shopping Campaigns are a combination of regular Shopping Campaigns and Remarketing Campaigns. In this article, we learn more about Smart Shopping Campaigns in detail.

What are Smart Shopping Campaigns?

Smart Shopping Campaigns are a new type of Google Ads (AdWords) campaigns which are powered by Machine Learning. Google uses your product feed from the Merchant Center and other resources to create an array of ads and shows them on different Google advertising networks.

Smart Shopping Campaigns will have image and text ads suitable for Search, Display, YouTube and Gmail networks.

All the ad placements and bidding are all taken care of by Google automatically. However, Google will take your budget into due consideration.

What are the requirements for Smart Shopping Campaigns?

The very first requirement of Smart Shopping Campaigns or any Google Ads (AdWords) campaign for that matter is to have a functioning conversion tracking. Conversion tracking is the key to understanding whether your efforts are returning the value that you desire. It is necessary to understand which ads lead to sales and which don’t. Google insists advertisers use traction-specific values for Smart Shopping Campaigns.

The second requirement for advertisers who want to use Smart Shopping Campaigns is that they need to have a minimum of 20 conversions (sales) in the last 45 days. These conversions should be specific to existing shopping campaigns in your account.

The third requirement for Smart Shopping Campaigns is a global site tag on your website and a remarketing list. Remarketing lists help you to target users who have visited your website with personalized ads. You must have at least 100 users on your remarketing list who actively visit your site before you can start using Smart Shopping Campaigns.

Note: If you have an Analytics account, you can use tags from there instead of using global site tags. You don’t need to tag non-commercial pages, if any, on your website.

Last but not the least, you will have to reconsider and make sure you stick to all the policies Google laid for Shopping Ads. For example, selling narcotics and weapons are banned entirely from Google Shopping. However, some products like alcohol and pharmaceuticals are allowed, but with extra scrutiny. Targeting the right audience with the right products is a must. Read more about Personalized Advertising Policies to avoid Google disapproving your ads.

For your Smart Shopping Campaigns to perform as per your expectations, you need to fulfill the requirements Google introduced for conversion count and remarketing list. If these requirements are not met with, Google doesn’t allow you to start Smart Shopping Campaigns.

What are the types of ads in Smart Shopping Campaigns?

As we have discussed earlier, Smart Shopping Campaigns have both regular product listing ads (shopping ads) as well as display ads which include remarketing ads. Smart Shopping Ads will be shown to users on Google Search, Display, YouTube and Gmail networks.

Google automatically creates ads for you using your product feed like regular shopping campaigns, but Google’s advanced Machine Learning algorithm is a bonus. Machine Learning makes the ads much more effective. Not just that, Google also ensures that your ads appear in the places where they will have the best interactions. Automated bids mean that Google will set your bids to provide maximum conversion values.

Google will analyze user search queries and predict their intent to select which of your products to show when a user searches on Google Search. Similarly, Google creates personalized display ads based on user’s engagement with the content on your website when they are on Google Display Network.

What are the different reports available for Smart Shopping Campaigns?

Two of the most important metrics you should be looking at when you evaluate your Smart Shopping Campaign’s performance are Conversion Value and Return-On-Ad-Spend (ROAS).

Google also provides different predefined reports which include product attributes such as product type, product category, and custom labels (if you have created them). You can access predefined reports by reports icon>predefined reports>shopping.

Smart Shopping Campaigns also have regular metrics like clicks, conversions, and impressions. They are available on the campaign page.

How to create good Smart Shopping Campaigns?

At one point or the other, we all tried to figure out ways to maximize the performance of our Google Ads (AdWords) campaigns. As Smart Shopping Campaigns are new, I suggest we first understand what practices experts have put forward.

Set the right budget:

As Smart Shopping Campaigns are a combination of regular shopping campaigns and remarketing campaigns, the decent budget would be the sum of your shopping and remarketing campaigns.

Look at your historical daily spend to find the budget that is appropriate. If you minimize your spend to experiment, the results might not be promising.

Note: Google will prioritize Smart Shopping Ads over regular shopping and remarketing ads.

Understand the bidding:

Smart Shopping Campaigns follow Maximize Conversion Value bidding.

Maximize Conversion Value is a new automated bidding strategy wherein Google tries to achieve the maximum total conversion value for your campaign while sticking to your budget. This bidding strategy is only available for Smart Shopping Campaigns currently.

Google uses your historical campaign information and the contextual signals during an auction to decide the best CPC bid. As this is all automated, your bids might vary for each auction, given, there is a chance that your conversion value might change. However, your monthly budget will always be considered.

If you are already using a Return-On-Investment goal for your campaigns, you can select Target Return-On-Ad-Spend (ROAS) for your Smart Shopping Campaigns. Target ROAS tells Google to optimize your bids so that they meet your targets.

Example: If your ROI goal is to make $5 for each $1 you spend, you can set your target ROAS at 500% in the Smart Shopping Campaign.

Note: When you set high target ROAS, Google might limit your spend, i.e., all your daily budget might not be spent; which means you might see a decline in your overall conversions (sales).

Pick the right products:

Smart Shopping Campaigns are product-based. The more products you add, the better chances you have to make these campaigns profitable. While this strategy to add as many products as possible is correct, there is a better approach. From your data pull out a list of products that have good conversion history. This approach helps you in maintaining good overall ROI.

Having many products is necessary because Dynamic Remarketing ads show multiple products. Having fewer products might lead to a repetition of products when showing these ads.

Rich resource requirements:

Google insists advertisers use high-quality resources for all the campaigns that involve images and logos. Similarly, Google once again reminds advertisers to follows the same practice when creating Smart Shopping Campaigns. The resources you need to submit are as follows:

Logo: You need to set a business logo in your Merchant Center. Chances are you have already done this when you first set up your merchant center account before creating your first shopping campaign. However, it is best if you can verify it and ensure it is a high-resolution image.

Images: Generic high-resolution business images are necessary as Google creates responsive remarketing ads for those audiences who have visited your website but they didn’t show any interest in particular products.

For viewers who have browsed specific product pages, Google pulls data from your product feed to create ads.

Note: Google Display Network and YouTube support Responsive Remarketing Ads.

Create Custom Parameters:

Google collects relevant insights about your web visitors and products they browse using Custom Parameters. Smart Shopping Campaigns need not necessarily have custom parameters. Google’s machine learning algorithm is capable of pulling data from your Google Analytics account and Global Site Tag to match products and user intent. However, Google recommends you set up custom parameters to improve campaign performance; especially if you are running retail (as opposed to wholesale) stores.

Evaluate your Campaigns:

It takes some time for machine learning algorithms to optimize your campaign performance. Google recommends waiting for 15 days before you can get an idea on how your bid strategy for your Smart Shopping Campaign is working.

In 15 days, the system will also give you enough relevant data for you to interpret and evaluate your campaign performance.

It is also essential for you to consider different external factors such as holidays, weekends, special events, changes in your product data feed (if any), and most importantly, the price benchmark (what your competitors are bidding).

The correct metric to consider when evaluating Smart Shopping Campaigns is the conversion value. Your click count will decline under maximize conversion value bid strategy. This is because Google’s algorithm will reduce bids for clicks that don’t have high conversion value. Google will bid higher for clicks that the system identifies to return higher conversion value. You will also notice a fluctuation in the cost-per-click under maximize conversion value bid strategy.

Google also declares that there might be a delay in conversions. This is because some clicks don’t convert right away. Depending on the conversion window that you set, there might be clicks that are as old as 90 days converting now. Learn more.

Should you pause your old campaigns?

Smart Shopping Campaigns promise better results than regular shopping campaigns. That is evident from all that you have read above. However, now the question is whether you should pause your old campaigns and put all your eggs in one basket (smart shopping campaigns) or not.

Let us look at this objectively.

Google explicitly states that Smart Shopping Ads will be given preference over regular shopping ads if you have the same products in both the campaign types. This means that your regular shopping ads will enter the auction whenever they are eligible, but, your Smart Shopping Ads will outbid them. This is a classic case of internal competition. This might lead to instances where your bids will be higher than required.

Google’s machine learning algorithms will bid higher to get you a conversion whose value is high. You might be manually bidding for the same conversion as well using regular shopping campaigns.

Moreover, this might hamper the progress of machine learning algorithms. This situation could result in reduced performance of Smart Shopping Campaigns. Hence, I recommend you pause your old shopping campaigns. Alternatively, you can use different products (which you are not using in regular shopping campaigns) to test your Smart Shopping Campaigns first.

Setting Smart Shopping Campaigns is not very difficult either. Learn how to set up Smart Shopping Campaigns.

The post 6 Things You Need to Know about Smart Shopping Campaigns appeared first on AdNabu : AdWords and PPC Blog.

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We have compiled a list of highlights, pricing plans and also some relevant additional information about the best Shopify apps of 2018.

First of all, Shopify is the world’s leading eCommerce promoter. Using Shopify, you can set up online businesses and manage them. And Shopify not only enables you to bring your offline stores online, but it also allows to optimize your products, advertise your businesses, increase sales and help keep in touch with your customers with ease.

And various in-house and third-party application help Shopify users in setting up, managing and promoting their businesses.

Furthermore, Shopify has over 1200 apps.  There are paid Shopify apps as well as  free Shopify apps. It is difficult for users, especially who are new, to find the best Shopify apps that best fit their requirements.

Which is why I have compiled a list of some of the most reputed and useful apps that every Shopify user should at least give a try.

Below is a list of the best Shopify apps of 2018 sorted by category:

Marketing1

Marketing (AdWords, PPC, and Social Media): AdWords Optimisation App developed by AdNabu AdWords Optimization App for Shopify stores by AdNabu

Google Adwords offers versatile marketing solutions for all marketers without a bias. However, for a new Shopify store owner, it can be a bit of a task to get started with AdWords. From choosing between Search, Shopping and Display campaigns, to selecting the right keywords, then structuring the campaigns as per the best practices and of course, optimizing bids so that you don’t spend too much unnecessarily, it is all as important as running your store.

AdNabu offers the perfect solution to your AdWords woes. AdWords optimization app by AdNabu also takes a majority of AdWords responsibilities off your hands. Thus, you can concentrate on your store, products, and customers while AdNabu ensures that your AdWords campaigns are running profitably. This app is one of the best Shopify apps of 2018. And it is a paid Shopify app.

Highlights:
  • Easy integration. Link your AdWords and Merchant Center account to AdNabu in less than a minute.
  • View all your AdWords metrics along with Search Term Analysis Reports, Audit Reports and Maintenance Job Reports that are exclusively available only on your AdNabu dashboard.
  • Create Single Keyword Ad Groups for Search campaigns and Single Product Ad Groups for Shopping campaigns.
  • You can also set automatic bid optimization for goals like Conversion Rate, Cost-per-Conversion and Sales Value by Cost.
  • App also automatically sync new products in Merchant Center and create SPAGs for them.
  • Segregate high-performing search terms from low-performing search terms for Shopping campaigns.
  • Negative keywords discovery for Search and Shopping campaigns.
  • A/B testing for landing pages and ad copies for Search campaigns.
  • Long-tail keywords and negative keywords creation for Search campaigns.
  • Besides, get all your performance reports on your email.
MailChimp for Shopify Email marketing app for Shopify

MailChimp is a free email marketing app for Shopify. You can integrate your Shopify store with MailChimp and run seamless email campaigns targeting customers with various intent.

Firstly, one of the fundamental features of this app is that it adds new customers to your MailChimp email list automatically at the time of the checkout. This is one of the best Shopify apps of 2018.

Highlights:
  • Synchronize email lists and customer purchase data.
  • You can also set up email automation to remind shoppers about the products in the cart, products they viewed and follow up with them for product reviews post-purchase.
  • Showcase merchandise recommendations.
  • Track and segment buyers based on shopping history and purchase frequency.
  • View your email marketing performance on MailChimp Dashboard.
  • You can also discover new customers, reconnect with existing ones, and direct them all to your website using Facebook and Instagram ads.
  • Easy-embed pop-up forms to converts website visitors into subscribers.
  • Add discount and promo codes created in Shopify to emails and avoid the content block.
  • You can also create free, rich landing pages with product highlights, sales, and giveaways.

Secondly, MailChimp is a free Shopify app. However, you will have to buy a custom plan with MailChimp to use all the features.

AdWords Dynamic Remarketing App developed by AdNabu Dynamic re-marketing app by Adnabu

Dynamic Remarketing takes your remarketing efforts a step closer to success. Your dynamic Remarketing targets customers based on their activity on your Shopify shops thereby showing them ads about products that they browsed.

You have to set up dynamic remarketing campaigns for your Shopify store in AdWords. You need a merchant center which links your products list and AdWords. But this isn’t the toughest part. Implementing dynamic remarketing code and creating audiences to target, this is where it gets difficult. The dynamic remarketing tracking should be present on every page of your website, and standard implementation of the code might be prone to errors.

However, you can tackle these problems with one of the best Shopify apps of 2018, AdNabu’s dynamic remarketing app. This app generates the code and implements it on all your web pages. It also creates audiences for your remarketing campaign in AdWords. And you can create your remarketing campaigns using AdNabu’s app which is optimized following the best practices. This is a paid Shopify app.

Highlights:
  • 3-step installation. Just download the app, connect your AdWords and Merchant Center and create your dynamic remarketing campaigns.
  • App installs dynamic remarketing tags on all your Shopify shop web pages.
  • App also automatically creates audiences in your AdWords.
  • You can create AdWords dynamic remarketing campaigns using the app.

AdNabu offers a 3-day trial on this app. Regular pricing is $9.99 per month.

Try the easiest way to create Dynamic Remarketing for eCommerce stores on Shopify.

Referral Candy Shopify app for Referral program by Referral Candy

Referral Candy is one of the best Shopify apps of 2018. Brands like BlueSmart, Reebok, and Uniqlo, are customers of this Customer Referral Program service, and Referral Candy has been around for nine years now.

ReferralCandy incentivizes customers on your behalf to share your shop with their friends and acquaintances with appealing referral programs.

You can set up either cash or coupon referral program with ease. Even though it is a paid Shopify app, you get a 30-day free trial!

Highlights:
  • Automatic email reminders.
  • One-stop dashboard for all insights.
  • Rewards your customers automatically.
  • Customise either cash-type or coupon-type incentives.

The best part is, Referral Candy also offers a 30-day free trial followed by which you have to pay $40 a month.

AdWords Conversion Pixel & Tracking Code developed by AdNabu Conversion tracking app by Adnabu

COMMON CONVERSION TRACKING ISSUES IN ADWORDS

Installing a conversion pixel to your Shopify shop is a hassle. Just the fact that you have to include the tracking code to every page of your website is exhausting. This conversion pixel and tracking code app automatically install the tracking code to all your Shopify webpages and also sets up a conversion pixel in your AdWords where you can see your shop’s actual conversions. And by far, AdNabu’s conversion pixel & tracking app is one of the best Shopify apps of 2018 that does this.

Handling common conversion settings & tracking issues

Highlights:
  • The simplest solution to all conversion tracking problems. And, you don’t need any knowledge of coding.
  • One-click install. Your conversion pixel will be live in your Adwords account once you download the app and link your account.
  • The app also eliminates duplicate conversions, valueless conversions and fixes broke tracking pixels.

This is especially relevant to every Shopify store owner because it is a free Shopify app.  Just plug it and play.

Here are the steps to increase the conversion rates of  your shopping campaigns

Loyalty Points, VIP, Referral Programs, developed by Smile.io Shopify app for Loyalty, Referral and VIP programs by smile.io

Loyalty programs work in a twofold manner, to retain existing customers and to gain new customers. Smile.io helps you chalk such exciting plans and execute them to keep your customers happy and leverage their connections to increase your sales.

You can device various personalized reward programs for your customers. One such initiative is offering premium points when customers sign up. Rewards for following and sharing on social media, surprise giveaways on special days, etc. are some examples. You can get creative with your loyalty programs, and smile.io will help you implement them.

Highlights:
  • Different reward programs to choose from.
  • Advanced customization (visual) with provision to attach logos, custom images, and brand-based color schemes.
  • VIP programs to encourage customer loyalty and segmentation.
  • Also get API access to synchronize your data with other tools such as Facebook, Instagram, Twitter, Hubspot, MailChimp, etc.

Smile.io is free Shopify app if your program is limited to 500 members or less. However, if you want to extend the limit, paid Shopify app plans start from $59 per month.

Yotpo Reviews developed by Yotpo Customer content management app for Shopify by Yotpo

Yotpo calls itself a customer content marketing platform. Are you wondering what customer content marketing is? Customer content is a combination of those reviews, photos, and feedbacks that your customers share. Leveraging this content to help promote your brand and sales is nothing but customer content marketing. It is one of the few and the best Shopify apps of 2018 which focuses on leveraging customer content.

Yotpo has been helping various brands use customer content to build their businesses for over five years now. Yotpo is also a Shopify Plus Technology Partner. Therefore, it has earned an excellent reputation over these years.

It is very often a problem when users don’t leave a review for our products. Reviews not just encourage new visitors to make a purchase, they also help us in improving our products and services. And yet, not all users leave a review. They either are busy, or they just forget. Either way, what if you can send our emails requesting their valuable feedback?

Yotpo does just that, along with more features such as adding widgets your web pages with customer reviews, photos and other content that is relevant to users.

Highlights:
  • Review Request Emails – Collect reviews with just one request.
  • Reviews Widget, Reviews Tab & Star Ratings – Increase conversion rate with product reviews and rating exhibition.
  • Advanced Moderation & Commenting – Decide what content to publish and where to post. Comment on reviews either publicly or personally.
  • Social Push & SEO Page – Direct traffic from Facebook and Twitter. Also, leverage social impact on SEO to show higher in search results.
  • Full Social Integration – Share your best reviews and ratings on your Facebook & Twitter pages. You can either choose reviews manually, or Yotpo’s smart algorithm can do the work for you.
  • User-Generated Photos – You can also collect customer photos to create catchy visuals.
  • Community Q&A – Answer consumer queries directly on the product page. You can also assign questions to previous users and request them to answer.
  • Shoppable Instagram – Direct traffic from Instagram to your website. Turn your followers into buyers.
  • Push to Pinterest – Pin customer photos on your Pinterest boards. Leverage Pinterest’s traffic.
  • Product Recommendations – Upsell and cross-sell using product recommendations.
  • Yotpo Ads – You can also use customer reviews to create ads on Facebook & Instagram.

Yotpo has a free Shopify app as well as a paid Shopify app.  Visit their pricing page for more details.
Sales1

Sales, Sales Channels, and Customer Success Boost Sales – Upsell and Cross-sell developed by Beeketing Upsell and Cross-sell app by Beeketing

Boost Sales by Beeketing is a cross-selling and upselling app for Shopify users. And it is undoubtedly one of the best Shopify apps of 2018.

Upselling and cross-selling are one of the sales tactics made famous by big eCommerce stores like Alibaba, Amazon, eBay, Flipkart, Jet.com, Rakuten, etc.

With Beeketing’s Boost Sales, you can also implement this efficient technique to entice your customers into buying more from your store.

Boost Sales pops up alternatives and related products when a customer adds products to cart. You can customize the pop-ups manually or let the app do it for you.

Boost Sales also uses your user data to recommend especially relevant products that best suit their interests.

Highlights:
  • Upsell: Suggest better (high-end) alternatives during “add-to-cart” and “checkout.”
  • Cross-Sell: Recommend related products and combo-offers.
  • Quick View: Show product previews on the same page.
  • Smart Recommendations: AI-powered product recommendations.
  • Sales Motivator: Video game-inspired smart coupon notifications on your website.
  • Last Step Upsell: Targeted also upsell on the checkout page.

Beeketing is a paid Shopify app, but it offers a 15-day trial of Boost Sales app. Regular pricing starts from $30 per month.

Recart – Messenger Marketing & Abandoned Cart Toolbox developed by Recart Messenger marketing & abandoned cart tool for Shopify

Recart’s Messenger Marketing & Abandoned Cart Toolbox is the Captain Planet of Facebook for Shopify. It is a combination of seven apps in one.

  • Facebook Messenger Marketing
  • Add to Cart Popup
  • Abandoned Cart Campaigns
  • Push Notifications
  • Email Capture
  • Form Autofill
  • Abandonment Analytics

As you can see, this app uses Facebook Messenger as the platform to market products. Therefore, Recart boasts of 85% increase in the open rates.

Using Recart, you can also leverage Facebook Messenger push notifications to reach out to cart abandoners and convey different marketing dialogues to your customers.

Recart’s Abandonment Analytics gives you real-time information on your losses due to cart abandoners and the list of them for you to remarket.

Highlights:
  • Automated Facebook Messenger campaigns.
  • Add to cart pop-ups to help capture emails.
  • Push notifications and user/login tracking.
  • Also, send Abandoned cart email and create Messenger campaigns.
  • Email capture from all your software.
  • Form autofill (Only available for Shopify Plus).
  • Recart also offers Abandonment Analytics.

Recart is a paid Shopify app, but offers a 28-day free trial for new users. After that, Recart’s regular pricing is variable depending on the amount of money you make per month.

Facebook APP developed by Shopify Facebook business solution app developed by Shopify

Using Facebook by Shopify, you can transform your Facebook business page into a Facebook shop.

This app adds a “show now” button on your Facebook business page which allows visitors to make purchases directly from Facebook. This app is one of the best Shopify apps of 2018.

Highlights:
  • Easy: Hassle-free setup using your Shopify account.
  • Save time: Product changes on Shopify automatically updates on Facebook.
  • Stay organized: Manage your Facebook inventory and sales directly on Shopify.
  • Customize collections: Customize what products you want to list on your Facebook page.
  • Onsite checkout: Customers can buy on Facebook itself. *
  • Save and share: Customers can also spread the joy by sharing your products on their Facebook pages.

*(only if they are paying in USD)

Facebook by Shopify is a free Shopify app.

Pre-order Manager developed by SpurIT Pre-order management app for Shopify stores by SpurIT

SpurIT has some twenty apps on Shopify; each serves different user requirements. Pre-order Manager helps you track out-of-stock products. You can add a “pre-order” button for products that aren’t available. Users can order those products, and you deliver them as and when they are back in stock. Learn more about the app here. SpurIT offers one of the best Shopify apps of 2018 that does pre-order management.

Tidio Live Chat developed by Tidio Ltd. Live chat support app for Shopify stores by Tidio Chat

Tidio Live Chat is one of the favorite chat support applications on Shopify. Constant support throughout the customer journey is essential. Most customer, when they run into a situation, expect a prompt response. Otherwise, seven on ten customers leave your shop.

Tidio Live Chat app helps you help your customers in such unfortunate situation. You can define a trigger point as to when a chat window pops up. You can include a custom message. For instance, if your customer searches for a product which is out-of-stock, a chat window saying “We are sorry, we sold the last piece of the product you are looking for. Can I show you more such products?”. You can then swoop..

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At the Search Marketing Expo Advanced, Google announced new Google AdWords features. These features include expansion of affiliate location extensions, competitive pricing insights and updates on Google Shopping Actions program.

Below are the new Google AdWords features announced at SMX Advanced 2018: Expansion of Affiliate Location Extensions to YouTube

Affiliate Location Extensions help manufacturers and marketers show retails stores that sell their products to users on Google. This extension was available for Search and Display campaigns earlier. But now, affiliate location extensions can also be seen on YouTube. Yes, you can use these extensions with TrueView in-stream ads and bumper ads to target users on YouTube.

When users click on affiliate location extensions, they see a map with highlights of all the stores where your products are available.  See image below.

Affiliate Location Extensions

Not just that, you can also measure in-store visits using affiliate location extensions if these ads accumulate enough data. Moreover, Google suggests an increased CTR of 15% or more for YouTube ads that have affiliate location extensions.

Learn more about AdWords ad extensions.

Mobile friendly Local Catalog Ads on Display Network

Google announced that by the end of June, advertisers would be able to use Local Catalog Ads. Local Catalog Ads are interactive mobile-friendly ads that consist of a “hero image” and cards with your products details.

The hero image is a header image or a cover image. The cards are made up of a product picture, price and availability (in-stock). Users can scroll through the ads with ease. See image below.

Local Catalog Ads on mobile device

Google ran beta tests for Local Catalog Ads with different advertisers, and they published reports of French appliance retailer Boulanger. The results are promising.

Boulanger ran a promotional event for Spring 2018. And what better than testing a Google product that promises user engagement and sales? So they used local catalog ads.

Boulanger featured a lively lifestyle “hero image,” a message embracing the season and products curated thoughtfully for local in-store promotion.

This campaign resulted in more than 20 thousand store visits and 42x ROAS for Boulanger.

Learn more about Store visits.

“This new format (Local Catalog Ads) can complement your traditional print campaigns — including catalogs, flyers and circulars — with the added audience and measurement benefits of digital ads,” says Surojit Chatterjee during the new Google AdWords Features announcement at the SMX Advanced.

Local Feed Partnership Program

Local inventory feeds are mandatory for advertisers who run local inventory ads and local catalog ads. And as we are all well aware, setting up local inventory feeds is a bit of a task.

To ease the strain, Google announced the launch of a new Local Feed Partnership Program as a part of new Google AdWords features.

“The new program allows point-of-sale or inventory data providers, like Cayan, Pointy, Linx and yReceipts, to provide sales and inventory data to Google on behalf of merchants, so they don’t have to create their own local product feeds,” says Surojit Chatterjee during the new Google AdWords Features announcement at the SMX Advanced.

Not just that, retailers can show their local products inventory on “See What’s In Store” feature for free. This feature is available on the search knowledge panel. See image below.

Google Search Knowledge Panel Price Benchmarks for Google Shopping/ Product Listing Ads

We all understand that the price of products has an impact on how well they sell. Often, we might be offering the best prices, yet, shoppers might see it as expensive. The way around here is when users get to compare the prices of products from different retailers.

Google announced the launch of product price benchmarks as one of the new Google AdWords features at SMX.

Reference image for Price Benchmarks

Price benchmarks show you how other sellers are pricing the same products. These pricing insights can help you adjust your bidding strategies, product pricing and also to understand how your product performance fluctuates as competitor pricing changes. Price benchmarks will be available for advertisers on AdWords reports very soon.

Status Report of Google Shopping Actions

Surojit Chatterjee also shared a report on Google Shopping Actions along with new Google AdWords Features at SMX Advanced. Google launched Google Shopping Actions in March. Shopping Actions help shoppers make purchases when they are on Google platforms like Google Search, Google Assistant or voice device Google Home. See image below.

Shopping via Google Assistant and Google Search page

Google shared an interest form through which retailers can join Shopping Actions program. While many thousands of retailers showed enthusiasm, only 70 are live at the moment. Google is still testing the platform.

However, data suggests that advertisers see an increase in total clicks and conversions at a lower cost-per-click and cost-per-conversion after joining Google Shopping Actions. Google compiled this data from February to June 2018. Not just that, Google Shopping Ads are tending in 2018 already.

Learn more about Google Shopping Actions.

To summarize, new Google AdWords features introduced at SMX Advanced on 11th June are as follows:

  • Affiliate Location Extension on YouTube, Local Catalog Ads, and Local Feed Partnership Program help you highlight your physical location to direct customers to your brick-and-mortar stores.
  • Price Benchmarks provide competitive pricing insights using which you can adjust your bids, strategize your product pricing and understand your product performance trends concerning competitor pricing patterns.
  • The report on Google Shopping Actions suggests that advertisers have seen better conversions and clicks at reduced costs.

Here is a compilation of all AdWords updates of 2017.

Visit our AdWords and PPC blog for more informative content. And if you have something to say, write to us.

The post New Google AdWords Features Announced at SMX Advanced 2018 appeared first on AdNabu : AdWords and PPC Blog.

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This article shares the highlights, pricing plans and also some relevant additional information about the best Shopify apps of 2018.

First of all, Shopify is the world’s leading eCommerce promoter. Using Shopify, you can set up online businesses and manage them. And Shopify not only enables you to bring your offline stores online, but it also allows to optimize your products, advertise your businesses, increase sales and help keep in touch with your customers with ease.

And various in-house and third-party application help Shopify users in setting up, managing and promoting their businesses.

Furthermore, Shopify has over 1200 apps, paid and free. It is difficult for users, especially who are new, to find the best Shopify apps that best fit their requirements.

Which is why I have compiled a list of some of the most reputed and useful apps that every Shopify user should at least give a try.

Below is a list of the best Shopify apps of 2018 sorted by category: Marketing (AdWords, PPC, and Social Media): AdWords Optimisation App developed by AdNabu AdWords Optimization App for Shopify stores by AdNabu

Google Adwords offers versatile marketing solutions for all marketers without a bias. However, for a new Shopify store owner, it can be a bit of a task to get started with AdWords. From choosing between Search, Shopping and Display campaigns, to selecting the right keywords, then structuring the campaigns as per the best practices and of course, optimizing bids so that you don’t spend too much unnecessarily, it is all as important as running your store.

AdNabu offers the perfect solution to your AdWords woes. AdWords optimization app by AdNabu also takes a majority of AdWords responsibilities off your hands. Thus, you can concentrate on your store, products, and customers while AdNabu ensures that your AdWords campaigns are running profitably. And this app is one of the best Shopify apps of 2018.

Highlights:
  • Easy integration. Link your AdWords and Merchant Center account to AdNabu in less than a minute.
  • View all your AdWords metrics along with Search Term Analysis Reports, Audit Reports and Maintenance Job Reports that are exclusively available only on your AdNabu dashboard.
  • Create Single Keyword Ad Groups for Search campaigns and Single Product Ad Groups for Shopping campaigns.
  • You can also set automatic bid optimization for goals like Conversion Rate, Cost-per-Conversion and Sales Value by Cost.
  • App also automatically sync new products in Merchant Center and create SPAGs for them.
  • Segregate high-performing search terms from low-performing search terms for Shopping campaigns.
  • Negative keywords discovery for Search and Shopping campaigns.
  • A/B testing for landing pages and ad copies for Search campaigns.
  • Long-tail keywords and negative keywords creation for Search campaigns.
  • Besides, get all your performance reports on your email.
MailChimp for Shopify Email marketing app for Shopify

MailChimp is a free email marketing app for Shopify. You can integrate your Shopify store with MailChimp and run seamless email campaigns targeting customers with various intent.

Firstly, one of the fundamental features of this app is that it adds new customers to your MailChimp email list automatically at the time of the checkout. This is one of the best Shopify apps of 2018.

Highlights:
  • Synchronize email lists and customer purchase data.
  • You can also set up email automation to remind shoppers about the products in the cart, products they viewed and follow up with them for product reviews post-purchase.
  • Showcase merchandise recommendations.
  • Track and segment buyers based on shopping history and purchase frequency.
  • View your email marketing performance on MailChimp Dashboard.
  • You can also discover new customers, reconnect with existing ones, and direct them all to your website using Facebook and Instagram ads.
  • Easy-embed pop-up forms to converts website visitors into subscribers.
  • Add discount and promo codes created in Shopify to emails and avoid the content block.
  • You can also create free, rich landing pages with product highlights, sales, and giveaways.

Secondly, MailChimp app is free. However, you will have to buy a custom plan with MailChimp to use all the features.

AdWords Dynamic Remarketing App developed by AdNabu Dynamic re-marketing app by Adnabu

Dynamic Remarketing takes your remarketing efforts a step closer to success. Your dynamic Remarketing targets customers based on their activity on your Shopify shops thereby showing them ads about products that they browsed.

You have to set up dynamic remarketing campaigns for your Shopify store in AdWords. You need a merchant center which links your products list and AdWords. But this isn’t the toughest part. Implementing dynamic remarketing code and creating audiences to target, this is where it gets difficult. The dynamic remarketing tracking should be present on every page of your website, and standard implementation of the code might be prone to errors.

However, you can tackle these problems with one of the best Shopify apps of 2018, AdNabu’s dynamic remarketing app. This app generates the code and implements it on all your web pages. It also creates audiences for your remarketing campaign in AdWords. And you can create your remarketing campaigns using AdNabu’s app which is optimized following the best practices.

Highlights:
  • 3-step installation. Just download the app, connect your AdWords and Merchant Center and create your dynamic remarketing campaigns.
  • App installs dynamic remarketing tags on all your Shopify shop web pages.
  • App also automatically creates audiences in your AdWords.
  • You can create AdWords dynamic remarketing campaigns using the app.

AdNabu offers a 3-day trial on this app. Regular pricing is $9.99 per month.

Try the easiest way to create Dynamic Remarketing for eCommerce stores on Shopify.

Referral Candy Shopify app for Referral program by Referral Candy

Referral Candy is one of the best Shopify apps of 2018. Brands like BlueSmart, Reebok, and Uniqlo, are customers of this Customer Referral Program service, and Referral Candy has been around for nine years now.

ReferralCandy incentivizes customers on your behalf to share your shop with their friends and acquaintances with appealing referral programs.

You can set up either cash or coupon referral program with ease. And you get a 30-day free trial!

Highlights:
  • Automatic email reminders.
  • One-stop dashboard for all insights.
  • Rewards your customers automatically.
  • Customise either cash-type or coupon-type incentives.

The best part is, Referral Candy also offers a 30-day free trial followed by which you have to pay $40 a month.

AdWords Conversion Pixel & Tracking Code developed by AdNabu Conversion tracking app by Adnabu

Installing a conversion pixel to your Shopify shop is a hassle. Just the fact that you have to include the tracking code to every page of your website is exhausting. This conversion pixel and tracking code app automatically install the tracking code to all your Shopify webpages and also sets up a conversion pixel in your AdWords where you can see your shop’s actual conversions. And by far, AdNabu’s conversion pixel & tracking app is one of the best Shopify apps of 2018 that does this.

Highlights:
  • The simplest solution to all conversion tracking problems. And, you don’t need any knowledge of coding.
  • One-click install. Your conversion pixel will be live in your Adwords account once you download the app and link your account.
  • The app also eliminates duplicate conversions, valueless conversions and fixes broke tracking pixels.

This is especially relevant to every Shopify store owner because AdNabu provides the app free of cost. Just plug it and play.

Loyalty Points, VIP, Referral Programs, developed by Smile.io Shopify app for Loyalty, Referral and VIP programs by smile.io

Loyalty programs work in a twofold manner, to retain existing customers and to gain new customers. Smile.io helps you chalk such exciting plans and execute them to keep your customers happy and leverage their connections to increase your sales.

You can device various personalized reward programs for your customers. One such initiative is offering premium points when customers sign up. Rewards for following and sharing on social media, surprise giveaways on special days, etc. are some examples. You can get creative with your loyalty programs, and smile.io will help you implement them.

Highlights:
  • Different reward programs to choose from.
  • Advanced customization (visual) with provision to attach logos, custom images, and brand-based color schemes.
  • VIP programs to encourage customer loyalty and segmentation.
  • Also get API access to synchronize your data with other tools such as Facebook, Instagram, Twitter, Hubspot, MailChimp, etc.

Smile.io is free to use if your program is limited to 500 members or less. If you want to extend the limit, plans start from $59 per month.

Yotpo Reviews developed by Yotpo Customer content management app for Shopify by Yotpo

Yotpo calls itself a customer content marketing platform. Are you wondering what customer content marketing is? Customer content is a combination of those reviews, photos, and feedbacks that your customers share. Leveraging this content to help promote your brand and sales is nothing but customer content marketing. It is one of the few and the best Shopify apps of 2018 which focuses on leveraging customer content.

Yotpo has been helping various brands use customer content to build their businesses for over five years now. Yotpo is also a Shopify Plus Technology Partner. Therefore, it has earned an excellent reputation over these years.

It is very often a problem when users don’t leave a review for our products. Reviews not just encourage new visitors to make a purchase, they also help us in improving our products and services. And yet, not all users leave a review. They either are busy, or they just forget. Either way, what if you can send our emails requesting their valuable feedback?

Yotpo does just that, along with more features such as adding widgets your web pages with customer reviews, photos and other content that is relevant to users.

Highlights:
  • Review Request Emails – Collect reviews with just one request.
  • Reviews Widget, Reviews Tab & Star Ratings – Increase conversion rate with product reviews and rating exhibition.
  • Advanced Moderation & Commenting – Decide what content to publish and where to post. Comment on reviews either publicly or personally.
  • Social Push & SEO Page – Direct traffic from Facebook and Twitter. Also, leverage social impact on SEO to show higher in search results.
  • Full Social Integration – Share your best reviews and ratings on your Facebook & Twitter pages. You can either choose reviews manually, or Yotpo’s smart algorithm can do the work for you.
  • User-Generated Photos – You can also collect customer photos to create catchy visuals.
  • Community Q&A – Answer consumer queries directly on the product page. You can also assign questions to previous users and request them to answer.
  • Shoppable Instagram – Direct traffic from Instagram to your website. Turn your followers into buyers.
  • Push to Pinterest – Pin customer photos on your Pinterest boards. Leverage Pinterest’s traffic.
  • Product Recommendations – Upsell and cross-sell using product recommendations.
  • Yotpo Ads – You can also use customer reviews to create ads on Facebook & Instagram.

Yotpo has a free plan and a paid plan. Visit their pricing page for more details.

Sales, Sales Channels, and Customer Success Boost Sales – Upsell and Cross-sell developed by Beeketing Upsell and Cross-sell app by Beeketing

Boost Sales by Beeketing is a cross-selling and upselling app for Shopify users. And it is undoubtedly one of the best Shopify apps of 2018.

Upselling and cross-selling are one of the sales tactics made famous by big eCommerce stores like Alibaba, Amazon, eBay, Flipkart, Jet.com, Rakuten, etc.

With Beeketing’s Boost Sales, you can also implement this efficient technique to entice your customers into buying more from your store.

Boost Sales pops up alternatives and related products when a customer adds products to cart. You can customize the pop-ups manually or let the app do it for you.

Boost Sales also uses your user data to recommend especially relevant products that best suit their interests.

Highlights:
  • Upsell: Suggest better (high-end) alternatives during “add-to-cart” and “checkout.”
  • Cross-Sell: Recommend related products and combo-offers.
  • Quick View: Show product previews on the same page.
  • Smart Recommendations: AI-powered product recommendations.
  • Sales Motivator: Video game-inspired smart coupon notifications on your website.
  • Last Step Upsell: Targeted also upsell on the checkout page.

Beeketing offers a 15-day trial of Boost Sales app. Regular pricing starts from $30 per month.

Recart – Messenger Marketing & Abandoned Cart Toolbox developed by Recart Messenger marketing & abandoned cart tool for Shopify

Recart’s Messenger Marketing & Abandoned Cart Toolbox is the Captain Planet of Facebook for Shopify. It is a combination of seven apps in one.

  • Facebook Messenger Marketing
  • Add to Cart Popup
  • Abandoned Cart Campaigns
  • Push Notifications
  • Email Capture
  • Form Autofill
  • Abandonment Analytics

As you can see, this app uses Facebook Messenger as the platform to market products. Therefore, Recart boasts of 85% increase in the open rates.

Using Recart, you can also leverage Facebook Messenger push notifications to reach out to cart abandoners and convey different marketing dialogues to your customers.

Recart’s Abandonment Analytics gives you real-time information on your losses due to cart abandoners and the list of them for you to remarket.

Highlights:
  • Automated Facebook Messenger campaigns.
  • Add to cart pop-ups to help capture emails.
  • Push notifications and user/login tracking.
  • Also, send Abandoned cart email and create Messenger campaigns.
  • Email capture from all your software.
  • Form autofill (Only available for Shopify Plus).
  • Recart also offers Abandonment Analytics.

Recart offers a 28-day free trial for new users. After that, Recart’s regular pricing is variable depending on the amount of money you make per month.

Facebook APP developed by Shopify Facebook business solution app developed by Shopify

Using Facebook by Shopify, you can transform your Facebook business page into a Facebook shop.

This app adds a “show now” button on your Facebook business page which allows visitors to make purchases directly from Facebook. This app is one of the best Shopify apps of 2018.

Highlights:
  • Easy: Hassle-free setup using your Shopify account.
  • Save time: Product changes on Shopify automatically updates on Facebook.
  • Stay organized: Manage your Facebook inventory and sales directly on Shopify.
  • Customize collections: Customize what products you want to list on your Facebook page.
  • Onsite checkout: Customers can buy on Facebook itself. *
  • Save and share: Customers can also spread the joy by sharing your products on their Facebook pages.

*(only if they are paying in USD)

Facebook by Shopify is a free app.

Pre-order Manager developed by SpurIT Pre-order management app for Shopify stores by SpurIT

SpurIT has some twenty apps on Shopify; each serves different user requirements. Pre-order Manager helps you track out-of-stock products. You can add a “pre-order” button for products that aren’t available. Users can order those products, and you deliver them as and when they are back in stock. Learn more about the app here. SpurIT offers one of the best Shopify apps of 2018 that does pre-order management.

Tidio Live Chat developed by Tidio Ltd. Live chat support app for Shopify stores by Tidio Chat

Tidio Live Chat is one of the favorite chat support applications on Shopify. Constant support throughout the customer journey is essential. Most customer, when they run into a situation, expect a prompt response. Otherwise, seven on ten customers leave your shop.

Tidio Live Chat app helps you help your customers in such unfortunate situation. You can define a trigger point as to when a chat window pops up. You can include a custom message. For instance, if your customer searches for a product which is out-of-stock, a chat window saying “We are sorry, we sold the last piece of the product you are looking for. Can I show you more such products?”. You can then swoop in and recommend them some alternatives. This is one of the best Shopify apps of 2018.

Highlights:
  • Data of visitors who are on your website such as browser and language they are using.
  • With mobile-friendly chat support, you can be in constant touch with your customers. They will also find it easy as they can access your support from all devices.
  • Customers can also fill in their details on the contact form if your support is offline.
  • Automated messages are customizable as per your requirement.
  • Messages are shown in the language of visitors browser even if your language is different.
Facebook Chat developed by Beeketing Shopify app for Facebook chat by Beeketing

Facebook Messenger is now the most used..

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