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Business to Business (B2B) eCommerce can be extremely profitable, but faces an additional set of challenges on top of typical retail. Bulk orders, variable pricing, freight management, and other B2B essentials can present endless difficulties for an unprepared business, so specialized tools are crucial for smooth operations. And of course, B2B buyers have a strict set of requirements you'll need to anticipate in order to recruit them as customers.

Managing all this can be an incredible drain on a business's budget and personnel. Fortunately, with B2B eCommerce on the rise, many high-quality solutions have come about to help handle these tasks and keep your business organized and efficient. On the other hand, no solution can be of help if you can't get it to work with your eCommerce website — or if it's priced out of your business's range.

That's why 3dcart is introducing our new B2B eCommerce plan: a complete, affordable solution that includes everything you need to create a B2B website out of the box, whether you're a manufacturer, distributor, wholesaler, or other supplier.

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SEO for eCommerce is an efficient marketing practice used by all top marketplaces to decide the product ranking in the search results. As one of the league leaders of eCommerce, Walmart is also following this marketing trend. SEO for Walmart’s search results is somewhat similar to other marketplaces and is generally based on the most searched keywords by customers.

But, is it easy to climb to the top of the Walmart product ranking? Easy is really not an appropriate word while describing the competition to rank on the top of Walmart search result bar. Walmart Sellers fight tooth and nail to achieve this spot and the majority of successful sellers have achieved this by listing their products through Walmart SEO.

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Dropshipping can be a highly lucrative and relatively inexpensive way to start and operate an eCommerce business. It is no wonder that online entrepreneurs, especially those who do not have much or any start-up capital, are increasingly turning to this business model. While not every business is cut out for it, the many benefits of this method definitely make it worth at least considering and learning more about.

Having said that, the dropshipping model — as with any other business model — presents its own barriers to entry. Anyone wishing to start their own dropshipping business must get past these hardships if they want to start, let alone succeed. Here is some information on how to accomplish one of the most significant tasks in this process: finding your dropshipping suppliers.

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You want to grow your ecommerce business, and that means you need to increase revenue without drastically increasing your overhead or workload. How can you do that?

I’m going to show you five ways to create extremely loyal customers, increase revenue, and grow your ecommerce business - all through text messaging.

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This last decade we’ve witnessed the internet revolution grow almost exponentially. It seamlessly seeped into every aspect of our lives. I think we could unanimously agree that the Internet has simplified things on many fronts, be it shopping, banking, investing, entertainment, and many more. And we seem to have kept up with this change quite remarkably. But so did the criminals. Harassing, fooling and cheating someone in real life is a concept from the past. Today, it is the internet where most crimes, now called cybercrimes, take place. This is further corroborated by the following statistics.

According to Australian government’s scam statistics, the number of reports logged for online frauds in 2019 is 75,645, and it is only six months down the year. Out of the 75,645 reports, a large share was against phishing. Besides phishing, the other threats that were listed in the top 10 list included investment fraud, false billing, identity theft, online shopping scams, lottery scams, hacking, identity theft, etc. Here, in this article, we aim to discuss these crooked ways of fraud and warn you well in advance about the ugly truth that the web sometimes hides. Shall we begin?

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Finding the right payment processor is a crucial part of successful online business, and Authorize.Net has been an innovator in this space since 1996. Today, the company continues its reputation as an industry leader handling payment processing for over 430,000 businesses, to the tune of one billion transactions and $149 billion in payments each year.

Now, 3dcart and Authorize.Net have come together to offer a special promotion to new online stores. New small businesses that sign up for both services within the promotional time period can qualify for 3 free months of select 3dcart plans, for a savings of up to $237.

Read on to learn more about the value Authorize.Net and 3dcart can bring to your small or medium business, and find out how to claim your 3 free months of the world's best SaaS eCommerce platform.

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When you consider which method of bringing people to your eCommerce business can net you the greatest ROI, which sounds like the most likely champion? Conducting a digital marketing campaign may seem like the obvious answer. After all, the whole purpose is to get your business’s name out there and hammer random users with the benefits.

However, there is another method that requires even less investment and can bring even greater returns: search engine optimization, or SEO. With the right tools and the skills to use them, you can boost the number of visitors to your site, experience serious growth, and leap over your competitors. Any entrepreneur, whether new or experienced, can only benefit from an education on this practice. Here is some information on eCommerce SEO services.

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Product variations are one of the cornerstones of eCommerce, and it's impossible to shop for certain products without them. Apparel comes in multiple sizes and colors, furniture comes in different wood finishes, bed linens come in different patterns; the list goes on and on. All these variants are great for giving customers more choices, but sometimes product variations can be difficult for online sellers to deal with — especially if you have a large number of them. If you don't manage your product variants properly, your online store can quickly get bogged down.

This guide will explain product variations in depth and how to set them up in your online store, including special cases where a particular variant needs different pricing, has a significantly different weight, or must be tracked separately from the rest of that product's inventory. Product variations are a crucial part of your online store, so it's important to understand them and set them up properly.

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Let us get one thing straight! Google alone considers more than 200 different factors before deciding the ranking of websites in a search engine result page, or SERP. One of the most important factors in this category is the security of the website. Your website’s SERP will depend on how much secure your online platform is for the users. The search engines like Google have been very intuitive in this aspect. It checks whether the website is safeguarded or not before so that the SEO ranking cannot be manipulated.

The website ranking depends on many factors, as mentioned earlier. In fact, search engines will pick up those websites which are secure and safeguarded for users first. It has been found that two websites with similar infrastructure, one having SSL certification and the other does not, the first one will get a better advantage in terms of SEO rankings.

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Email marketing is effective only if you can tap on the right pulse of the subscriber. You must adhere to the email marketing triad—that is, sending the right message to the right person at the right time. Now, just imagine you have to pick up individual subscribers, draft separate emails for them and then send them one by one. Tedious, right? That’s where email automation comes into picture.

It helps to send behavior-based emails triggered according to the subscriber activity, thereby enhancing the user engagement and conversions. It not only saves time; it also facilitates the creation of more targeted emails that perform better. Automated emails are sent in real-time to specific subscribers who meet some pre-defined criteria set in the email service provider, or ESP.

Before we delve deeper into the emails included in an automation workflow, let’s understand the factors that influence the performance of your automated emails.

  1. Customer journey
  2. The competence of your ESP
  3. Deliverability score
  4. Segmentation parameters
  5. Analysis of the subscriber activity
  6. Lead capture forms and landing pages

You ought to work on these parameters to ensure successful email automation workflow.

That said, we shall now move on to the different stages in email automation.

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