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Introducing the New Office App for Windows 10

Microsoft has been looking for ways to simplify the ways users log into Office and find their documents via its Office.com portal. Company has introduced something i.e. the Office app for Windows 10. 

Microsoft has made new office app available for its users by recently introducing an App called Office app for Windows 10. This new office app has replaced the office app. This office app is a free version that will be pre installed in with windows 10 and hence there is no need to take office subscription to use this app.

Office app for Windows 10

Previous version had many features but this version essentially focus on free online version. Many customers do not have the knowledge of the free version app and they do not know about the free version of the office i.e. Word, PowerPoint, Excel, and Outlook. Renaming this app will certainly help its users to know about Office and surfacing online versions of office apps. 

By introducing this app Microsoft has simplified ways to use the app and it ultimately aims to extend simplified ways to provide office services. 

This office app can be used in concurrence with any office variant. Office 365 commercial, Office 365 consumer, Web based office online and perpetual version of office app helps its users to use this app easily and to quickly switch between the various office apps.

Features of Office app 

This new office app will simply help its users to find the list of apps as well as services available to them. It also helps to install office locally. This new version is fast and easy to use. Here we are listing few reasons to use this app:

  • Quickly switch between apps: Now you can see all your office apps at one place and with that you can easily switch in between these apps. 
  • Get back into your work: with the help of this recent apps you can quickly jump to your favorite app. You also have the option to jump on to the document you used previously, pinned documents as well as documents shared with them. 
  • Find what you need:  With the Microsoft search, you have the ease to quickly find the apps, people, sites, documents etc. hence, it helps to complete your work quickly. 
  • Tailor it to your organization: Office app assist you to complete you to apply company branding and you can also integrate other line business applications in it. 

You can simply download this office app if you do not have one. Otherwise, you will get the updates in coming month by automatic updates. New windows 10 devices will automatically come with the office app. 

The post Introducing the New Office App for Windows 10 appeared first on British International School of Digital Marketing.

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Ways to Use Social Proof to Enhance Your Brand’s Credibility

Internet has brought a number of marketing resources and plenty of information in few clicks. Now, the availability of data is more. Stack of information is rapidly increasing. But, these suitability and accessability has put question mark on the reliability of the data. 

We don’t know whether the data available on the internet is reliable and authentic or not. It brought fake advertisement, forged news, and many other related things at the same time. 

Social media is considered as one of the  most powerful resources that were affected by incidences of forged news and updates. 

The social proof is an app that boost the credibility of the resources of brands, social media as well as of business. But, you must be thinking about how to use this and how to incorporate this to improve your credibility of business. 

In this blog we have come with the few ways that you can incorporate in your social media marketing.

Advertise Top Industry Association  

If you’re getting positive feedback from all business giants such as Facebook, Linkedin, Google then it is suggested  that you should enable your users to trust your brand. 

It is suggested to mention awards, your collaborations with other business on your social media posts. You should also share your clients as well. Ad images of your business, awards as well as your logos to make it authentic.

Highlight Feedback and Testimonials

It is considered as a healthy practice to share testimonials, reviews, and feedback of your customer. As positive reviews helps other customers to know about your services and hence, will help to make a positive impact on potential customers by influencing their mindsets. Therefor, it will improve the engagement of your brand. 

You can also motivate your customers to share products by tagging on your websites. We all know that everyone does not love sweets but we also know that a large part of the population love sweets and hence we should not fear from negative comments that might be posted by few users.

Show Industry Influencer and Brand Ambassadors Relationships

You can help your brand to improve considerably by simply joining hands with the industry influencers. These influencers, can turn up the tables. These recommendations will help you to grow your business. Celebrities can render value to your company by recommending your products. These recommendations can help your brand to showcase your virtuosity and ability with more confidence.

Conclusion

Social proof helps you to gain the trust of your potential as well as current customers. So, you simply need to incorporate above social media strategies to help your business grow and prosper.

The post Ways to Use Social Proof to Enhance Your Brand’s Credibility appeared first on British International School of Digital Marketing.

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Proven Content Marketing Checklist to Skyrocket Your Monthly Traffic
About content marketing

Content marketing is a type of marketing approach that involves creation and distribution of online content. One should note that the content should be clearly defined and relevant to retain and attract customers. Content marketing ultimately aims to drive profitable customer action.

Have you Identified the needs of your target audience?

Do you know the ultimate needs of your customers? Knowing all about your customer’s requirements and needs is critical to your success. If you do not know what your customers needs are? Then it will be very tough for you to survive in the long run. As, without customers there is no business. So, to succeed you need to know about your customers’ needs, preferences and all related things.

Have a clearly defined strategy on how to market content you create

some content marketing strategies that are useless for your customers will do nothing more than cluttering there inbox. Make a clearly defined marketing strategies that ultimately serves your purpose and help your consumers to keep intact and satisfied. You can do many things to do that, like you can make online contests, make strategies, run online campaigns to market your content. Before starting you need to make sure to make a well defined strategy.

Have a clear target audience 

Always keep in mind your target audience. Do not write randomly, start writing after keeping in mind your ultimate customers. Do not go with the flow, write something different and subject specific. The more specifically you will write the better it will be for your consumers as well as for your customers.

Make content that help to answer the questions of your target audience

Always make audience specific content that ultimately fulfill the needs of a specific category. Know your customers categorize them accordingly and then try to find out there needs their problem and solutions they might be looking for. Help them in your own way, make them feel that your business wants to make a difference in there lives.

Spy on your competitors 

Always keep an eye on your customers do, start with the keywords i.e. look for the high ranking keywords of your competitors. Best traffic sources and related stuff. This will also be helpful to know the strategies of your competitors.

Write engaging content

If you are creating a content that is simply attracting customers but not engaging them then your more than half of your efforts will go in vain. So, it is suggested for you to make content that is not only relevant but engaging as well. Put subheadings, allow your content to breathe and make it catchy.

Ask to share your content

There are a number of ways you can go about asking others to share about your content. You can contact them using different mediums. Share your content via different mediums is not complicated. You can ask others to share your content. You can contact via email as well.

Conclusion

Though, it is true that these  content marketing strategies is the best to advertise your business. But, how you use it, will decide the ultimate results.

The post Content Marketing Strategies appeared first on British International School of Digital Marketing.

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Ecommerce Email Marketing Tips to Boost Your Sales

Marketing automation can be considered as a software that allows companies to target its customers effectively with marketing messages that are automated across channels including websites, email, text messages as well as social media to generate sales leads. 

It could be hard to know your customers if you are running an online business. Its genuine that one cannot no about customers who visit our stores online and buy online. But, it is essential to the root that you should know about your customers if you want to know more about them, their preferences, their like, dislikes, amount that they are willing to pay for your services. So. question here arises that how you will be successful? How to increase interaction?

Simply sending emails and waiting for customers to change their behaviour will not suffice you are required to make efforts to attract customers. For this you will require ecommerce marketing strategies. These ecommerce strategies are mentioned below:

Reward your loyal subscribers

No one can deny the fact that our loyal customers plays significant role to stimulate our sales. But, do we reward them for their honesty? If yes, then how often. We should definitely think about them and hence should give them rewards and discounts to keep them intact and happy.

Run personalize ecommerce campaigns 

Cluttering the inboxes will simply make negative impact on your customers. Send them relevant and specific information. You can personalize your contents in groups such as Gender Age group, tradition, social preferences etc. sending emails that are ultimately meant for the ultimate customers will not make them happy but will also push them forward to purchase the product.

Take advantage of special occasion 

Who do not love festive seasons? Festive seasons come with the tags of shoppe more, and no one can deny this fact. You can go occasion specific and can boom your sales by providing on demand stuff.

Optimize preview texts and subject line

Subject line and preview texts plays an important role to decide whether someone will proceed further to read your mail or not. No one will go a step ahead to know more about your content if introduction part is not good. So, you need to make sure that you are making the first good impression.

Give your customers plenty of chances to subscribe your business emails

You should share them informative and quality content. It is ok to provide your customers a business oriented email. But you should also keep in mind that you should make them feel that you care. Never miss an opportunity to get leads by subscribe to your list of emails.

Implement ecommerce marketing tools to follow up with leads 

Online marketing ultimately aims to have meaningful communication with your customers at a great scale, and one of the best ways to start that is to achieve this through automation

Online marketing will ultimately help you to make genuine relationship with your customers by sending them genuine and relevant messages. Some of the examples to do this are:

Send emails regarding the carts that are abandoned and remind them to shoppe

Check for those customers who are unengaged and remind them to purchase

Send mails of new and attractive offers to attract them and make sure that they still want to receive these emails. 

This list is not exhaustive, you can implement as many ideas and creativity to make it happen.

Conclusion

Though, it is true that there is no hard and fast rule to follow but you can make it happen by applying above tactics and by perceiving and understanding your customers.

The post Ecommerce Email Marketing Tips appeared first on British International School of Digital Marketing.

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How is Digital Marketing a perfect guide in today’s Digital World?

Word “Digital marketing” is no longer a taboo, people are more keen towards the topic these days as this world is growing superfast.To know how digital marketing is a perfect guide in today’s digital world let’s understand what digital marketing is? Digital marketing is the new form of marketing where businessmen and marketers use digital medium and the internet as the source to target the customers or audiences for their branding and advertising. At a high level,digital marketing refers to advertising delivered through digital channels such as search engines,website,social media,email,and mobile apps.It is a universal platform.

Since Digital marketing guide us  through worldwide web i.e. online; it can be easily accessible to a greater audience which can also be categorized into geographical area and people interest. It also allows reaching international audiences through effective means. A properly planned and effectively targeted Digital Marketing strategies can reach the right customers at a much lower price than any other traditional marketing methods. You can have full control over investing on online marketing campaigns with proper personalization top your company website.

The best thing about Digital marketing is it’s cheap and user friendly. Mobile and social platforms are no mumbo jumbo any longer.people the digital word is targeting are not only highly educated ones but with minimal knowledge too. In conclusion digital marketing is a universal platform with low cost investment which are accessible to large numbers.

We can describe digital marketing as marketing of services and products via different forms of digital marketing. Now, you must have wanted to ask why we should use digital marketing? As we have mentioned earlier that in order to survive in the market we need to constantly upgrade ourselves as well. Now, technologies are evolving at a very fast rate in order to survive, grow and thrive.

The post Digital Marketing a perfect guide appeared first on British International School of Digital Marketing.

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How to Raise Your Instagram Engagement Rate

Raise Instagram Engagement is not a difficult task. Social media marketing has become an inherent part of our life. Now, social media is not limited for personal use and chit chatting. Currently, social media is helping businesses to connect with the clients and get leads. But, simply joining social media by making account on different platforms will not suffice. You are need to make efforts to connect with people through social media. So, what measures you need to take if your Instagram engagement is down? What is the good rate of engagement on Instagram?

In this blog we will be sharing tips that will ultimately help you boost your Instagram engagement rate.

Use hashtags and captions

To raise instagram engagement is recommended to use hashtags and captions in your posts as posts with hashtags get almost double engagement and hence it will help you to get more engagement. But, you need to make sure that you use relevant hashtags and captions. Mismatch tags will not help to get engagement. It is advised to use hashtags that are famous and in your field.

Post effective content

You are required to post content that is attractive, unique and relevant. Post images that are attractive. Make them shine by your creativity. Use the content that ultimately influence users to like your post, to follow you and to eagerly wait for your next post. Quality of your post will be defined by the number of likes you get. So, you need to make sure that you are using all the tactics to make content shine out.

Maintain consistency

Be consistent, you are required to post in a consistent manner. Make sure that you post regularly on a timely basis. One thing you should remember is that, you should post in the evening as most of the users used to be online at that time, you can also choose afternoon shift of 12 to 4. Consistency in your post will make you more genuine and reliable.

Write longer captions 

We will recommend you to post longer captions posts. You should use captions that are able to describe the complete story. With the help of these captions you can describe the experience of your customers, can discuss new launched products and many more things that you can share using long captions.

Engage with other Instagram users 

You need to connect with your followers. Actively reply and return comments as it will help your followers to connect with your content. You can like their posts as well as comments on their posts. Your activities will encourage your followers to actively connect with you and to engage with your content.

Wrapping up

Getting engagement is not an easy task, but you can make it happen by using the above tactics. You can also buy likes, which will ultimately improve your followers engagement. Though, there is no hard and fast rule for the same. You can be more creative and unique in your style to increase Instagram engagement.

The post Raise Instagram Engagement appeared first on British International School of Digital Marketing.

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Ways to Use Email Automation to Increase E commerce Revenue

but require lots of efforts to send emails manually as your business will grow it will be harder for you to manage that. So we can say that it is not sustainable long term and hence you need to incorporate automated methods that will help you to increase E commerce revenue. 

So before starting let’s know what is Email Automation 

Unlike email newsletters, email automation is setup once and then automatically sent to a particular person at some point of time or when he/she meets a certain trigger. So, Let’s jump into it and discuss in deep. But, first let’s discuss that how to use best Software for Your online store

Email automation tools are created equally, there are certain aspects you should look for when choosing the perfect software. Choose according to your requirements and you can keep below mentioned points before making a decision 

  • You need to make sure that your app will send an automatic welcome emails when a someone creates an account or subscribes to your newsletters. 
  • It allows to make behavioral trigger such as browsing a certain product or abandoning a cart.
  • Create triggers at or after a specified time to re-engage customers who are inactive.   

Now, Let’s discuss the workflows of email automation that you can use for your business

Welcome your new customers

Welcome your subscribers with a welcome mail. It is suggested to use the email automation to send mail when a user triggers a specified point, subscribes your mails or make an account.

Produce recommendation 

It is suggested to produce recommendations that aims to gauge the interest of your customers. Send the recommendation or content with the informational stuff.

Provide timely discounts 

It is suggested to provide timely discounts or interesting offers to reward your customers. You need to pay back to your loyal customers as a token of loyalty.

Send emails to remind your customers

You need to remind your customers about abandoned carts i.e. send emails to those customers who have abandoned your cart or haven’t visited your site since a long time.

Winding up

We all know that automation always help us and it’s up to us how effectively we are going to utilize it. So, make efforts to apply new and creative ideas to extract more out of it.

The post appeared first on British International School of Digital Marketing.

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Ways to Use Email Automation to Increase E commerce Revenue

but require lots of efforts to send emails manually as your business will grow it will be harder for you to manage that. So we can say that it is not sustainable long term and hence you need to incorporate automated methods that will help you to increase E commerce revenue. 

So before starting let’s know what is Email Automation 

Unlike email newsletters, email automation is setup once and then automatically sent to a particular person at some point of time or when he/she meets a certain trigger. So, Let’s jump into it and discuss in deep. But, first let’s discuss that how to use best Software for Your online store

Email automation tools are created equally, there are certain aspects you should look for when choosing the perfect software. Choose according to your requirements and you can keep below mentioned points before making a decision 

  • You need to make sure that your app will send an automatic welcome emails when a someone creates an account or subscribes to your newsletters. 
  • It allows to make behavioral trigger such as browsing a certain product or abandoning a cart.
  • Create triggers at or after a specified time to re-engage customers who are inactive.   

Now, Let’s discuss the workflows of email automation that you can use for your business

Welcome your new customers

Welcome your subscribers with a welcome mail. It is suggested to use the email automation to send mail when a user triggers a specified point, subscribes your mails or make an account.

Produce recommendation 

It is suggested to produce recommendations that aims to gauge the interest of your customers. Send the recommendation or content with the informational stuff.

Provide timely discounts 

It is suggested to provide timely discounts or interesting offers to reward your customers. You need to pay back to your loyal customers as a token of loyalty.

Send emails to remind your customers

You need to remind your customers about abandoned carts i.e. send emails to those customers who have abandoned your cart or haven’t visited your site since a long time.

Winding up

We all know that automation always help us and it’s up to us how effectively we are going to utilize it. So, make efforts to apply new and creative ideas to extract more out of it.

The post appeared first on British International School of Digital Marketing.

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Proven Ways to Boost Your Content Marketing

If we talk about content then, we all know that it plays a significant role in ranking of the website. Content not only educate consumers but it also help them to become aware. More than half of the marketing is purely dedicated on the content. Without content the amplification of the website will not be possible. There are a number of ways to boost your content marketing strategies  and rank your website on the search engine. But, apart from mediums of shares, do we really have a number of ways to make our customers to share our content. 

Let’s dig into deep and find out the ways that we can apply to share our content and help to monetize the efforts that we put on contents. Here we will be discussing about organic shares and the strategies that will help you to get your content share in different social platforms.

Customize social meta tags

By default, social networks will automatically pull data from your web page’s meta values whenever you share it in different social media accounts. This type of tag goes directly above or below the keyword tags. It contains a brief information about the content. Hence, it is suggested to use it to enhance the quality of the content.

Educate your audience

Simply thinking to monetize each and every effort of yours will repel the customers, instead of attracting them towards you. Tell them something unique and valuable. Educate them by providing them with information that might be useful for them. Make them think about your service or product by letting them know that you care. Tell them why they should prefer your service or product instead of others.

Customize meta tags 

If you will use meta tags then by default web page of your social media will pick data and will show data. Therefore, it will make your content more attractive and easy recognizable. It will make your content stand out.

Conduct A/B Testing

You can use A/B testing to know whether your piece of content resonates with readers or not. A/B testing is used to compare two versions of a web page to compare against each other. 

So, you can simply use that to  know you are doing good or not. With the help of this you can measure click through rates, open rates and conversion rates.

Establish a style guide

Now a days people have become more sensitive when it comes to brand awareness. You need to understand that customers do focus on your goals, styles and beliefs and hence they can tell you tell when your messages conflicts with them. So, you need to focus on your tone of voice, spelling and grammar specifics, logo styles and colors, link preferences, your overall goals as well as your image preferences. Your style guides should be up to the market so that it can inspire your readers to know more about your company.

Optimize your content 

You are required to use SEO techniques, SEO has optimized in past years, so you need to optimize too to make a content SEO friendly. Choose keywords that are specific and actionable. Do not use those keywords that are already in high competition. Try to make your content perfect do not stuff keywords without any purpose.

Conclusion

If you still hadn’t tried your hands on it, then you need to start with this. You can apply the above ways to boost content marketing to increase your ROI. Though, these steps do not guarantee success, but, you can apply them to help content to optimize and improve shareability of your content.

The post Boost Content Marketing appeared first on British International School of Digital Marketing.

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How to build an email list and turn it into a perpetual sales machine
About Email Marketing

Email marketing is a process of sending email with the business purpose to bulk of customers. Email marketing is the leading channel that will help you to connect with the customers. You can improve your ROI with the help of email marketing. 

Building a list of emails is not a difficult task. You can get the whole list of email via different mediums. You can get these emails using number of tactics but, turning your emails into emails is not a cup of coffee.

Here we have that will help you to build an email list and will also help you to turn that list into a perpetual sales machine. Let’s start without any delay. 

Upgrade your content 

Content is indispensable for your website. Upgrade your content on timely basis. Make content that is catchy, readable, and effective. So, here we have listed how you are supposed to do:

  • Write blogs
  • Create a valuable and knowledgeable content
  • Always send an upgraded email to all those who have subscribed or has opened an account

Once a reader has clicked on a blog to read it then you need to make sure that you then you can simply send them more related stuff of their interest.

Free exit Demo Pop ups 

A free exit Demo Pop ups can be utilised to show Demo of your products that you provide to your users. You can send pop-ups according to the preferences of the customers. It is helpful to inform about new as well as existing products.

Blog subscription pop ups

You can send pop-ups of blog of your website. These pop-ups will not only help you to advertise your website, but it will also help them to know more about your company. Hence, it will help you in a number of ways.

Host giveaways 

Chances of signing up your emails will be more if you will give more chances of interaction and to introduce your customers and to provide them information that is essential for them. You can also host giveaways to engage people. Provide them free giveaway and it will enhance your credibility as well. Entice your customers with new discounts and giveaways. You need to make sure that you provide good offers to your customers.

Understand the needs of consumers

Do not clutter inboxes of your subscribers. You need to understand the needs of your customers. This is the crucial stage where you can attract as well as repel your customers. Quality of your product, attractive discounts and a well written mail will not help you to turn your subscribers into your customers unless and until you will not understand their real problems and help them to solve them. So you are required to understand your subscribers and should consider following points:

  • Challenges and problems 
  • Their needs
Turning your Email List Into a Perpetual Sales Machine

So till now we have email marketing tips from the remarkable methods above. Now, our next step is to turn this list into sales machine to drive your business. But how you will make it happen? Let’s discuss this as well.

First and foremost, you need to understand that email list is not everything, it’s a first step and sales machine is next step. It will take efforts to turn your list of emails into a perpetual sales. 

So, first of all, you need to make segment your email list according to customers and their preferences. Once you are done with this step, you need to send them emails according to the specified customers and to location, needs, age group, region, gender and according to any other specified group.

Create an auto responder description

Once you are done with the above step, you need to create an auto responded description that will respond automatically to the customers and hence it will help you to define and describe the content. Responding to your subscribers or customers will not only build trust but it will also help to make raport of your company. These customers will also stay loyal to you. Although, if you have a long list of subscribers then you can make an automatic mechanism that will help you to save your time and this mechanism called email marketing.

Build a sales funnel

Now, you are done with the above steps, after this you need to go for the final step i.e. Build a sales funnel. Building a sales funnel is an important step, in this step you need to make sure that your subscribers have converted into your customers. This is convincing stage. An ideal sales funnel generally consists below given stages.

Final Words

With the help of email marketing tips you can make a list of Email Marketing and then can also turn it into perpetual sales machine. Though, we have mentioned all of the necessary points that you need to understand. But, you should understand the fact that we it is not an easy task unless you put your efforts. So, pull up your socks and start your work by starting your work to complete it.

The post How to build an email list and turn it into a perpetual sales machine appeared first on British International School of Digital Marketing.

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