Beth Schneider is a surface pattern designer located in the suburbs of Chicago. Beth creates surface pattern designs ready for licensing on various products throughout the home decor, stationery, housewares, fabric, gift, and fashion industries.
Today I’m super proud and excited to introduce Puzzle! It is an athletic/travel dress manufactured by an all female company called Nuu Muu. I was very fortunate that they sent me a few samples of the dress and I must say it is outstanding! The quality of the fabric as well as the manufacturing is top notch. I’m really honored to have my design featured on one of their products. Not only is it a great product, it’s a great company in all that it stands for…
The whole point of having this company is to support and celebrate women being their best selves and living their most satisfying lives, and doing it in an inspired and encouraging community.
We believe in strong girls & women.
We believe in real bodies & real friends.
We believe in trying really hard.
We believe in having fun along the way.
We believe that you can too.
Being a solo woman entrepreneur I can definitely relate with Nuu Muu’s philosophy. It’s hard work. But I believe in myself and my business, trying really hard (even on the days that I don’t want to!) and most definitely, having fun along the way! Puzzle comes in 3 different styles, the Classic, the Ruu Muu, and the Scoop. You can shop by clicking on each link or through the Shop icon in the sidebar to your right. Now that spring is finally here, it makes me excited to get out and enjoy the fresh air. What a better way than to do it fashionably with Puzzle!
Last summer I was asked to design some paper plates and napkins with coral as the main color and I'm happy to say they are now for sale at...wait for it...Party City!!! And wouldn't you know it, Living Coral is the Pantone Color of the Year! Funny how those things work out ;) Anyway, the flower plates were hand painted in watercolor as well as the plaid napkin and the others were hand drawn including the boho style plate, diamond napkin, and dotted dessert plate. I hope you have a Party City nearby and can go check them out in person. If not, you can find them online here!
Wow. It was ten years ago today that I officially started my own business. I can’t believe it! Even though it feels like yesterday that I took the plunge, A LOT has happened over the past ten years. In case you don’t know my story, here goes…
I was planning on working as a part time graphic designer after I had my son. I had it all figured out. I was going to be the best mom and still work and have it all! Well, the company I was planning on working for didn’t “do” part time. So I figured, no better time than now to start freelancing. Thanks to some contacts that I had from my corporate days, I started designing brochures and catalogs for businesses and eventually filed the proper paperwork to become an official LLC! Just for fun I started to create birth announcements and birthday party invitations for friends and family and decided it was a good idea to open my own stationery website. How cool, right?! If any of you sell your own products you know how hard it is to compete with the big guys and it takes a massive amount of time to market your products and get your name out there. I came to a crossroads. I figured the best way to introduce my brand and gain some wholesale customers was to exhibit at the National Stationery Show in New York. It was a HUGE investment and thankfully, my financially sound better half said - “why don’t you go walk the show first and see what it’s like.” So that’s what I did and thank goodness! I found Surtex, the art and licensing show which runs concurrently with the National Stationery Show, and realized that THIS is where I belonged!
Long story short, (kind of), I shut down my stationery website, started working on designing patterns, researched and submitted my work to (what feels like a million) companies, took an online class specifically for surface design and the business end of it all like reading contracts, etc., and here we are! I have exhibited at Surtex twice, once at Blueprint, have been SO fortunate to have worked with some fantastic companies and have had products for sale on many websites as well as in major stores like Anthropologie, Hobby Lobby, Home Depot, Michaels, Party City, Target and many boutique shops across the world. My designs have been published in a few different publications like HGTV Magazine and I have been featured in the Pattern Euphoria book as well as many online blogs. It’s kind of crazy how it all works. I remember when I first got in to surface design and hearing the phrase “it’s not a sprint, it’s a marathon”, over and over. It’s definitely true. It takes time. It’s hard. You will get rejected. But that’s ok. Everything that happens shapes you in to the person you are. And at the end of the day I can truly say that I love what I do. When you see a product that you designed for sale in a store, there’s nothing like that sense of pride and accomplishment that YOU did that! It’s pretty cool.
So as I reflect back on the last ten years, I wonder where I’ll be ten years from now?! I have a bunch of new products coming out this year which I can’t wait to share with you! And we’ll see where this year takes me. I always have goals of companies I want to work with or styles of art that I’d like to explore, etc, but I still allow myself to meander a bit and see where this business takes me. So far it’s been a pretty darn good ride! :)
Since May is right around the corner and it's graduation time across the country, I thought it would be a good time to blog about my Neo Geo Grad collection I collaborated on with Design Design. It includes two sizes of napkins, a gift bag, greeting card, and boxed thank you notes. I was really thrilled to work on this project. I love how they put the designer's information on the actual products, which is a big deal for us! And they've included Neo Geo Grad in their 2017 Graduation advertising campaign! I've also designed Confirmation and Communion greeting cards which are great quality. They are printed on beautiful paper and the text is in real gold and silver foil. Some of the products are available on Design Design's website but mostly found at retailers across the country.