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As you may know, it’s been around 10 months since we first launched our loyalty program, which is as a gift from us given to our valuable customers. From that time on, this program has provided more than 7 thousands of our users with the opportunity to use our paid apps for free. Literally!
We at Beeketing even in many times, witness that a number of the retailers had been using 3 paid apps of ours to generate thousands of dollars without losing any initial costs for those apps, thanks to Beeketing loyalty program.
You can see below some achievements what store owners have got with our paid apps, for example:
Sounds interesting, right? So let us walk you through how to earn loyalty points and get these compelling apps for yourself.
Let’s get started:
1. What are loyalty points? Why should I earn that?
Beeketing loyalty points are our rewards for users based on their activities with our apps. They are a type of credit which users can use to subscribe Beeketing paid apps.
You can check your points by clicking on the right top corner of the backend of any Beeketing apps > My rewards:
The exchange rate is 10 points = $1. So, if you want to use Boost Sales app for free in a month with its Starter plan, you should earn at least 250 points.
The more interesting is, you can also spend your reward points flexibly like real money on your app subscription. Back to the example with the Starter plan of Boost Sales app above: What if you have only 200 loyalty points to redeem while its Starter plan costs 25$? Just simply spend only 5$ more, then you’re good to go. It’s cool, isn’t it?
2. How to earn more points in the loyalty program?
I bet that you might once have experienced other loyal customer programs, in which you have to spend a lot of money on the products to be able to earn reward points.
With Beeketing program, you won’t have to do that! By participating in an abundance of relatively simple events (what we’re sure you’ve already done every single day) like registering an Beeketing account or logging into our system, it’s enough to bring more loyalty points to you. Gaining more and more Beeketing points has never been such easier!
Below is the table listing all the actions you can take to earn more loyalty points:
Let we do a math for you:
If you are a new Beeketing user, you can take these 4 actions below effortlessly yet immediately:
Sign up a Beeketing account = 10 points
Install the first Beeketing app (any apps) = 10 points
Create the first order of Checkout Boost app (free) = 20 points
Create the first cross-sell & Upsell offer with Boost Sales app (free): 30 points
SUM = 110 points
Tah dah! You would get 110 points = $ 11 from Beeketing immediately without any initial investment! Easy money, right?
3. How to redeem Beeketing points?
What makes our loyalty program stand out is that you can freely redeem your earned points to subscribe the new paid apps, or to spend on the next recurring subscription of your current apps.
Redeem to subscribe a new paid app:
When installing any paid app, you can choose “Use my Beeketing points” in the confirm payment step to redeem those points in the first month of the subscription.
Redeem for your recurring subscription:
In My Rewards dashboard, click “Redeem my earned point” to redeem your points for the monthly/ yearly recurring subscriptions.
You can choose to use points for any of these apps: Mailbot, Boost Sales, Checkout Boost. If you have installed the chosen app, your points will be redeemed for the next month’s subscription of this app.
FAQ: “If I cancel the app before the subscription starts, will my points be refunded?”
Answer: I’m afraid not. If you cancel the app before the subscription, your points WILL NOT be refunded.
Being trusted by more than 330,000 store owners across the world, we at Beeketing are always trying our best to celebrate our customers no matter that they are free or paid ones. Beeketing loyalty program is as one of the presents we want to give to our beloved users in order for them to have the chance to try our cutting-edge paid apps, as well as boosting their revenues without losing any dimes. If you have any concerns or questions related to our loyalty program, please shoot us an email to email@example.com. We will be right back!
You have to set up a meeting, strategize your marketing, plan your budget, monitor your sales, do networking, etc. Do they ring a bell? Daunting, right?
As entrepreneurs, you are your own boss. It may sound exciting but honestly, it also means that you have to manage your resources accordingly. And one of the most important resources that we often neglect is time.
Time is gold. We only get 24 hours a day, thus, maximizing every second is formidable, especially for entrepreneurs who are busy scaling growth for their businesses. But, how can you be effective with time management if there are so many things that require your attention?
Can you really have enough time as a business owner? The answer is not having more time but your attitudes and actions in managing it. So, let’s not waste any more of that precious time. Here’s a list of highly effective time management tips for every busy entrepreneur like you:
1 – Schedule, if possible, everything!
You can’t trust your memory. Even if we believe we are keeping in mind all the things that we need to do accurately, most often than not, we might have forgotten something or misremembered an important detail.
For busy entrepreneurs, you can’t diminish the value of writing down, if possible, every task at hand. Find what works for you. You can either be more traditional by keeping a pocket notebook that you can always carry around or keep an online calendar. There are plenty of time management and scheduling calendar services online.
We all know the popular Google Calendar. But there are more cool hacks and under-the-radar features that you can use to make your life in Google Calendar much easier to organize. Below are 16 of our favorites.
2 – The 2-Minute Rule
Procrastination is a very common time wastage. For some entrepreneurs, delaying or postponing a task is sometimes because of the lack of focus or thinking that they still have plenty of time. But, most of the time it’s just that you don’t want to start.
The 2-Minute Rule can help overcome your procrastination and laziness. Here’s how: for any of your task that you’re delaying, start just devoting two minutes of your time. If you need to craft a letter, just write two or three sentences in two minutes, and you’ll find yourself finishing the entire letter. Want to finish your budget and expense report? Try logging your records, and you’ll end up completing it in no time.
The 2-Minute Rule doesn’t always have to be finishing the task entirely, it’s more on the process of actually starting doing your work. Don’t waste your time figuring out when to start, but rather use this time in taking action.
3 – Attention Management
We have said earlier that in time management, the key is not about getting more and more time. It’s mostly regarding how you change your attitude to manage your time. In managing your time, attention and focus are very crucial.
Why? This is because even if you allocate a portion of your time for a specific task but actually spend it switching from one task or another, it will be more likely that you will end up with a mediocre result.
The way you control your focus and attention impacts directly your productivity. If you are too distracted by different internal and external affairs, your productivity will deplete and the quality of your work will suffer. This creates more error and eats up more time fixing them. Thus, you’ll already be wasting more time than usual.
4 – The Prioritization and Delegation Matrix
Briefly above, we’ve tackled how distractions can negatively impact your quality and productivity. Distractions can be anything from small to big things or from within or outside your control. Anything that disrupts your work schedule is a distraction.
This is when prioritization and delegation come in. Prioritization is learning when to say “no” to the things that don’t really need your attention. While delegation is transferring those non-priority things to the more appropriate individuals.
If you can, getting a personal assistant is the best way to delegate your scheduling and other administrative tasks and routines that eat up most of your time which prevent you from focusing on the most important aspects of your business.
The Prioritization & Delegation Matrix above will help you sort your tasks according to the following:
Must Do: tasks that require your full attention and have serious repercussions when not completed immediately.
Should Do: tasks that only require your monitoring so you can delegate. These tasks have serious repercussions when not completed immediately.
Would Do – tasks that require your full attention and have moderate to no repercussions when not completed immediately. Usually, they can be done at a later time.
Could Do – tasks that you don’t have to do so you can delegate. These tasks have moderate to no repercussions when not completed immediately.
5 – Allocate Unstructured Time
Unstructured time is exactly what it looks like, it is a time allocated for nothing. By “nothing”, it’s anything aside from a work agenda or a personal meeting. Unstructured time is your “me time”. But, you’ll probably be thinking: “I’m already busy, why do I have to allocate a time for nothing”?
However, your unstructured or “slack” time is an important aspect of effective time management. Why? The more time you put into your schedule, the busier you get. And the busier you get, the more you push yourself into physical and mental exhaustion, and ultimately, burnout or even sickness.
As an entrepreneur, your health is your wealth. Your unstructured time can be used for a one to two hours nap time. It can be weekly or every other day. The point is it’s the time when your brain is free to wander which allows you to be more imaginative, refreshed, and stressed-free. Thus, having more energy, attention, and focus on work.
6 – Conduct a Time Audit
Do you really know how much time you spend on a particular task? Do you follow your schedule or do you always find yourself extending a meeting so the rest of your schedule is messed up? Time audit enables you to pinpoint which task eats up more time than allocated.
You can conduct a time audit using this form below to identify potential drains on your time. Answer as honest as possible and put all your tasks and actions that you’re normally doing daily. Include anything from work schedule to personal actions like social media or phone usage. Then, categorize them according to the Prioritization & Delegation Matrix.
The ‘Saved Time’ portion allows a glimpse of how much time you are saving or wasting. A negative number means the task has been performed longer than allotted. You can also sum up the ‘Time Spent’ column and do a pivot of the category to identify which category you’re spending most of your time with.
For instance, the chart above shows that ‘Should Do’ tasks and activities topped the most time spent in a day. This means that you’re not really managing your time accordingly because these activities can be delegated.
7 – Find Ways to Automate
Working hard doesn’t equate to the number of hours spent. Instead, working hard means working effectively and smarter. Smart entrepreneurs don’t have to spend manual laborious hours to get things end. They use technology to their advantage.
Gone are the days when you have to manually input or extract your data before you can try and analyze your store’s performance. There are already readily available platforms that can automate your store’s analysis using various types of analytics. What you need to do is find what processes or activities you can invest in automation to help you save time.
Spend your time wisely
No matter how trivial or important a task or activity is, they all affect your overall time management. What’s more crucial in effective time management is not about how much time you have, but how you make use of that time. That’s why we’ve shown your different tips to spend your time wisely.
Facebook messenger and live chat are a winning combination when it comes to customer support. Providing live, instant and personalized customer support is extremely effective to not only increases customer satisfaction but also boost up conversion rate.
If you are looking for a free and efficient tool to communicate with your customers from Facebook Messenger right on your store, Beeketing proudly introduce Facebook messenger live chat – a major revamp of Quick Facebook Chat. The app allows your customers to chat directly with you without leaving your online store. This enables you – the store owners to have a continuous chat session, regardless of whether your customer is on Facebook Messenger or the store’s website.
For customers, it means the conversations with the stores can be carried out in a similar way to friends, and the history can be retained for context. Whether they have a pre-sales question or need to resolve an issue, they can initiate a conversation through Quick Facebook Chat widget on your websites directly and seamlessly.
Step 1. Install Quick Facebook Chat with just one click – no coding work needed
Step 2. Whitelist your domain to specify a list of third-party domains that are accessible in the Messenger webview. In order to set or update the domain whitelist, you must have the ‘Administrator’ role for the Page and do the following to update your domain whitelist
Click Settings at the top of your Page
Click Messenger Platform on the left
Edit whitelisted domains for your page in the Whitelisted Domains section. Type in both the HTTP:// and HTTPS:// variants of your domain to ensure it works for 100% of users. Click the SAVE button.
Step 3. Connect Quick Facebook Chat with your page by adding Facebook Page URL into the app admin dashboard
Put this URL into Quick Facebook Chat to connect the app to your page
That’s it – All are set. Quick Facebook Chat is ready to satisfy your customers and lift up your conversions.
Again, if you have not installed Quick Facebook Chat yet, install app now to leverage the power of Facebook Messenger live chat.
Facebook Messenger live chat offers a convenience and effectiveness communication channel to your online store. Whether they want to learn about a new product or have any request, you can tailor your interactions to meet their specific needs – and get closer to your eCommerce goals – boost up your sales.
With half of the world’s online users, we hope that Facebook Messenger live chat will help you maximize the opportunity to communicate at scale with your existing and potential customers.
I shared this astonishing fact a little while ago on our Beeketing Blog: 69.23% of WooCommerce shopping carts are abandoned before the customer completes an order. The huge number like that is exactly why the WooCommerce abandoned cart issue needs to be minimized in every possible way. The question is: Where-and-how do we start?
I knew you’d be lost in the weeds with how to do it. So I’m going to put together a list of on-page and off-page tactics + tutorials of WooCommerce plugins you need to combat the shopping cart abandonment.
On-page tactics: Convert shoppers before they leave your door
Tactic #1: Keep the cart notification noticeable
Based on an infographic by KISSmetrics, 24% of people who abandon their shopping cart want to save their items for future consideration.
So, if you want to have them come back and complete purchasing, it is really important to keep the cart noticeable. Otherwise, it will be out of sight and out of mind.
This could be something as simple as making the cart icon on the right corner bigger and catchier with the number of items inside the cart in hot red color. See how Amazon does it right:
How you can do this:
Simply use the plugin called WooCommerce Menu Cart. It helps display a customized shopping cart icon with the number of items added and total cost in your navigation bar. It looks like this:
Don’t want to use a plugin and enjoy playing with codes?
I’m going to share the code extracted from the WooCommerce Menu Cart plugin here. It functions exactly like the plugin mentioned above. Simply add this code into your theme’s functions.php and you’re ready to go.
This is the most frequently objection that online shoppers usually have when they’re on the fence about buying something.
And good news is – it’s also one of the easiest objections to overcome when you can offer them a discount code if they have intend to leave your site. This is where exit-intent popup comes in.
Exit-intent popups work by examining online shoppers’ mouse movements and detecting when they are about to leave. It then sends a popup message that encourages them to stay by offering a deal or presenting more information.
Takeaway: Beeketing is a marketing platform that provides 10+ marketing & sales tools for WooCommerce, such as upselling & cross-selling, product recommendations, email marketing, sales & stock countdown, etc. Click here to install Beeketing for WooCommerce.
Tactic #3: Enable guest checkout on WooCommerce
“Are you new here or a returning customer?” (log in or create a new account?)
A lot of checkout processes start with this redundant question. It’s not a good idea to require customers to create an account prior to checkout. In fact, Kissmetrics once pointed out that account creation is one of the most common factors that will “kill conversions”. This not only slows down the checkout process, but also makes customers bounce.
The reason is quite easy to understand: you’ve indirectly disconnected the potential customer with their initial goal – buying products on your store.
However, once you don’t require to create an account, you’ll lose a lot of data and potential opportunities to follow up with them later.
You can allow users to quickly order with the WooCommerce guest checkout, and ask them all the information used to create an account at the end, when their email, address, and phone number,…will be gathered for shipping. This will allow you to keep in touch with your customers and build a relationship with them for future orders.
How you can do this
Just check one box to enable guest checkout in the WooCommerce Dashboard:
When a shopper lands on your site, they don’t know whether your product is good or bad. However, you can earn their trust by adding various different types of social proof.
Wait…remember your customers are smarter than you think. Any attempts at trying to fool them can lead to side effects and loss of sales. So I put together here some clever ways that you can steal to leverage social proofs:
1. Customer reviews:
You should reach out to your happiest customers and ask them for a nice review that you can post on your site. Here’s the one I got after purchasing a tablet on Lazada:
How you can do this
Yotpo is the most suitable plugin will help you do this. This plugin will send a review request email to customers after each completed order, then display their reviews in a beautiful and customizable format on your site.
Big bonus of Yotpo social reviews:
Create a minisite to increase your SEO with User Generated Content
Allow customers to share their reviews on their social networks
Import pre-existing reviews
Fully customize your widget’s look and feel.
Connect your store’s social pages to Yotpo, to automatically notify your followers of new reviews.
Probably the easiest way to add social proofs is by showing what other customers are buying on your site. This little sales hack is one of the must-have elements on every WooCommerce site from way back.
Do you know how these live sales notifications are generated?
They built a system of algorithms that analyse all store’s sale data and customer behavior patterns (browsing, adding to cart, completing order…) to generate sales pop ups automatically. Besides, you also can create “fake” notifications to promote any items you want in the same dashboard.
Off-page tactics: Keep shoppers coming back after they leave your door
Tactic #5: Send WooCommerce abandoned cart emails
Using WooCommerce abandoned cart emails is a big opportunity for store owners to recover lost revenue. According to SaleCycle, nearly half of all abandoned cart emails are clicked and over a third of clicks lead to a purchase back on site. The cart recovery email even has a higher open rate than other marketing emails.
Why? You need to know that 77.3% customers often abandon their carts without meaning to do so. For example, this might because the store crashed, because the process was complicated, or because they have to quit unexpectedly.
Here’s a quick example of a WooCommerce abandoned cart email:
Take a look at how MailBot by Beeketing can help you win back lost sales:
One huge bonus is that this plugin is super easy to use. You simply drag-and-drop element blocks to the position where you want to present them, then design will put it in place for you. If you’re familiar with codes, you can even change the template the way you want to make it feature your brand.
When customers left your site, it’s crucial to reminding them of what they’ve left behind. Using web push notifications is another tactic that is more simple, more instant and more direct than the cart recovery email above. Because it increases the brand awareness of shoppers about your products – the same way ad retargeting does but of course, much cheaper and easier.
Push notification will send a reminder instantly to let them know they forget something on their cart. These notifications are clickable so they can bring them back to complete the purchases immediately.
How you can do this
There is no way to implement this in the basic setting of WooCommerce. So consider trying Push Notifications by PushAssist to improve customer retention for your online store. This plugin will do exactly what you need to set up the push notifications system and win back lost customers.
Wrap things up
I hope this list has helped you find some interesting ideas to recover WooCommerce abandoned carts that you might not have been aware of before.
There is only one thing you need to keep in mind that – whether you use many tactics or don’t do anything, the reality is that there’s no specific way that works better than the others. That’s because every WooCommerce store is different. So what worked on other sites may not work at all on yours.
But no matter what you do – don’t stop testing, measuring and analyzing. It’s the only way to know if the tactics you’re doing are helping or not.
Not only does Shopify make it easy to sell online, it also provides what online stores need the most to achieve eCommerce success. The Shopify app store is a valuable resource for you if you are looking for a solution to boost up your sales, and we know you always are.
You might find it a bit overwhelming to navigate the enormous app store and test over 2,000 apps to find the best ones for your online store, that’s why we’ve separated the gold from the dross for you to find 15 best free Shopify apps. They are your efficient choices to lift up your leads or conversions without having to spend a penny.
Here is the list of 15 best Shopify apps which will keep your store up and grow, at no cost.
Web push notifications – the messages sent through a web browser — are turning websites into even more powerful sales and marketing channel for online store owners. The unique advantage of this channel is that it builds real-time connections with your prospects and customers. No need to wait for the customers to check emails or even be on your website, they’re delivered right on their desktops. It eliminates the spam filter or never-read email risk and has a much higher click-through rate.
If you haven’t used push notifications before, get excited about Recover Cart Pusher – the Shopify app that automates abandoned cart notifications. By doing this, it saves your time and improves the chances of recovering the lost sales from abandoned carts.
The app can literally be up and work in minutes — for free.
Kit is the extra set of hands you’ve been looking for to help with marketing your store. As your FREE virtual employee, Kit will automatically recommend the marketing activities that are most likely to drive sales.
With a few quick messages to Kit over SMS or Facebook Messenger, you can create a discount code and promote it, start a retargeting campaign to bring visitors back to your store, send thank you emails to customers, and much more!
Kit helps you manage your Instagram and Facebook ads, email marketing, and social posts to drive sales and grow your business—all for free. The return on investment you get from Kit will be in the sales you make and the time you save by having Kit handle your marketing.
When a person thinks that something is running out, they want it more. It’s all about the human inner psychology. If you know how to create a strong sense of urgency and scarcity for your Shopify store, you are making big money.
Have no idea how to achieve that just yet? Countdown Cart is the perfect tool for you! Immediately adds a countdown timer, a stock countdown, and a social proof widget to your product pages after being installed, provides a nice prompt to nudge shoppers towards a purchase, the app can remarkably increase your conversions.
As one of the most trending apps in 2017, it’d be a big mistake if Sales Pop is not included in the list of the best Shopify apps. First launched in January 2017, Sales Pop has been one of the most popular Shopify free apps, with 60,000 active users and more than 8,000 reviews, moving to the top as the No.1 Sales app after just 1 week.
Displaying live and dynamically updating notifications that show what products other users have recently purchased, the app creates credibility, motivate purchasing and boost up the conversion rate for your Shopify store.
Once installed, the app automatically syncs with store’s data to retrieve your latest orders and turn them into notification popups, like this:
Smile.io allows you to quickly set up and run your own rewards program that is equally engaging, fun, and motivating for your customers whether they are on both mobile or desktop. When you reward your customers they are more loyal, more likely to return, and more likely to make repeat purchases.
You can easìy create a reward program for purchases, customer referrals, account registrations, social shares/follows and birthday rewards in just a few clicks.
Approximately half of the world’s online users are on Facebook. If only there were a free messaging service, that everyone already knows how to use, powered by one of the world’s biggest tech company, isn’t it Facebook Messenger?
Born with the idea to leverage Facebook Messenger to create a friendly and instant communication with your customers and prospects, Quick Facebook Chat is your key to customer satisfaction. Whether your customers have a pre-sales question or need to resolve an issue, they can initiate a conversation through Quick Facebook Chat widget on your websites directly and seamlessly without losing the conversation’s history and context.
This enables Shopify store owner to have a continuous chat session, regardless of whether a customer is on Facebook Messenger or the store’s website. It works across devices — something key since so many customers do everything on mobile these days.
Snapppt is designed to help you better utilize your Instagram account to get more sales. It bridges the gap between your Instagram account and your store, via your Snapppt profile page, which displays your curated Instagram images, and allows the customer to go directly to where the product can be purchased. This means the service allows you to import images from your Instagram account into your Snapppt profile, and then specify where the image should then lead the customer to.
Also, Snapppt offers an embed which allows you to place your Snapppt profile into any page of your store or website – creating a more seamless experience.
With Snapppt, you can make Instagram become your next customer acquisition, make it easy for your followers to buy the product they see in your Instagram posts.
Mobile traffic surpassed desktop traffic years ago but sadly the conversion rates for mobile still lag way behind desktop conversions. It’s simple that shopping on desktop brings a much better experience than on the small screen devices. So how to improve mobile conversion rate? Just by making the product pages easier to navigate, and more clear, you will be able to significantly boost conversions and revenue from your mobile customers.
Searching for a solution? Mobile Converter is strongly recommended! The app eliminates the disadvantages, satisfies your customers and drives their actions while they are browsing your online stores on the smartphones. Free, simple but unexpectedly effective: these are the accurate words to describe Mobile Converter.
If your business is spread across multiple countries, you would always want the visitor to be able to see the displayed price in their home currency. Seeing displayed prices in one’s home currency save your foreign customers from Pain of mathematical gymnastics. The customer can also change the currency from the currency selection box. The checkout remains in the shop currency.
The app increases the comfort level of a foreign customer and increases your global sales.
Analyzing the unique preference of every visitor to your store based on their browsing behavior and sales history, this app displays the most relevant product recommendations across your site and creates more personal and more inspiring shopping experiences for your customers.
Smart upsell popup to lift up your add-to-cart rate and boost more sales. When customers add an item from recommendations widget, a nice & clean upsell popup will come up to suggest them more related items they most likely want to buy.
Besides, if you are interested in upselling and cross-selling, you can take a look at Boost Sales, a marketing app that focuses on building advanced upsell and cross-sell offers. See Boost Sales review
With Facebook Shop you can sell products directly on your Facebook Page. When you activate the Facebook sales channel on your Shopify store, a Shop tab will be added to your Facebook page that displays your Shopify products. The great thing is customers can checkout quickly without leaving Facebook on desktop or mobile. Product, inventory and order management can be done in Shopify.
This app lets you grow your reach on a channel where your customers already are and only takes a few clicks to get started with.
Not a full email marketing solution, this super simple but awesome app helps you send customers welcome email after the first purchase order of signing-up. What’s special is, the emails are sent out from the Founder’s email (or anybody’s email you’d like to set up), automatically after 30 minutes. The engagement between the customers and your online store will be uplift by initiating such a personal connection at the beginning.
Image optimization is an essential part of any online business. Bulk Image Edit set meaningful Alt Text and optimize sizes to product and theme assets images; Increase your website rank in Google search, and generate more traffic and sales.
This is an efficient app for you if you want to build up your email/follower list and boost up your sales at the same time. Basically, Better Coupon Box helps you offer a special discount in exchange for new followers or subscribers. The discount incentive helps encourage a purchase which helps convert customers who were only on your site to browse while the emails/subscribers collected can be used to build a highly targeted sales funnel.
The greater the value you give your customers, the more they will trust you when they give you their email address or subscribe to your social pages and the more likely they can be converted to customers.
The last one in the list of the best Shopify apps 2018 is Custom Options. If you are frustrated by the limited amount of 3 customizations on each product page, then this free app is definitely for you. To give you customers more product choices and increase the chance of selling successfully, this app helps you add unlimited personalizations to any product for any reason, thus create unlimited product options for customers to choose from.
Shopify stores of all scales can take advantage of these apps, as long as you use and implement them appropriately, they will get your stores up and grow. Spending $0 and get an immediate boost in sales, what stop you from installing the apps right now?
That’s our list of the best Shopify apps for 2018. Drop us a line in the comment if we missed any great ones. This post will be updated periodically, so your suggestions might be included in the next update.
With 1.2 billion users, Gmail operates as the second largest email service provider accounting for 21% of the email market share in the world. The richness of audience in Gmail alone makes it a favored go-to marketing channel for many eCommerce stores.
Unfortunately, Gmail’s inbox now has several tabs to organize the incoming messages. The tabs separate messages according to their intended purpose. The autopilot tab is called the “Primary” tab which most eCommerce sellers would intend to land.
For promotional messages like email newsletters sent out by eCommerce stores, these are all grouped into the “Promotions” tab which poses a real challenge since Gmail users would exert more effort to actively look for these promotional messages.
Now, the question as to whether or not the tabbed Gmail inbox has negatively impacted the performance of email marketing arises. Has it dwindled the engagement? Are users opening the “Promotions” tab? If not, are there best practices to work around this challenge?
Today, you’ll learn some observational data that reveal the real impact of this Inbox classification and why your eCommerce store needs to shift strategies to arm up with this challenge. Ready?
What is Gmail’s Inbox classification and how does it affect eCommerce email marketing?
In May 2013, Google introduced an Inbox classification which sorts your emails into five tabs: Primary, Social, Promotions, Updates, and Forums.
The goal of Gmail’s tabbed inbox is to help users with an easy organization of their email and entirely build an email ecosystem that safeguards its users from spam and other potential abuse.
These tabs cannot be customized but Gmail users can enable or disable any one of them anytime.
The “Promotions” tab is where all email marketing campaigns fall under which is a bit of a headache for eCommerce owners because it lands most (68.4%) of the total email volume but receives the lowest read rate at 19.2% only.
So, in a sense, nobody really wants to land their emails in the Promotions tab because it means that their efforts will just go unnoticed.
Now, you are maybe wondering what exactly you can do to avoid landing in the mostly volumed Promotions tab?
But before that, let us see what specific factors and elements that can cause an email to be classified in the Gmail Primary tab.
Basic Factors affecting the Gmail Primary tab classification
Overall Content: In email classification, content does matter. Obviously, what you say in your email will highly impact its classification. What looks like a promotion will go in the Promotions. The idea here is not to sell at all. So, if you’ve been trying so hard and too obvious to sell, now is the time to be more subtle.
Trigger Keywords: Avoid using the words that have been reported as promotional or spam as they trigger exclusion from the Primary tab. A few examples of these trigger keywords are:
As seen on
The best rates
See for yourself
Why pay more?
Will not believe your eyes
You can read more about these trigger keywords in our infographic HERE.
Images: Have you seen an email body from your co-worker or a friend with tons of images? Clearly not. Most of ‘authentic’ emails from someone you know are in plain texts. This is why Gmail knows that it is probably not an important message that the user needs to read. Cut the images to one or remove them altogether if not necessary.
Links: The abuse of links is similar to the overuse of images in the emails. An email with tons of links is a signal of promotion. Make sure to tone it down to a logical number like only 1 or zero image.
HTML: You will not be possibly receiving an email with the use of HTMLs from a friend, right? HTML use triggers Gmail to think that you’re not a person. You will learn more about this as we go on the best practices below.
Authentication: Email authentication helps your message to be accurately classified. The lack of authentication will likely cause the rejection and spam or promotions placement of your emails. We also recommend signing messages with DKIM and publishing an SPF record and a DMARC policy. Learn more about email authentication.
And now, here is a list of best practices to increase your probability of landing the exclusive Gmail Primary tab:
Best Practices to Land in the Gmail Primary Tab
1 – Ask recipients to completely place you in the Primary tab
If you really want your emails to land on the Primary tab, why not just ask for it? There is no harm in asking. There are two ways do this: first is for them to add you to their contacts or move your email to the Primary tab.
Adding you to their Contacts
When a website visitor subscribes to your mailing list for your future newsletters, this will not automatically place you to the Primary tab which is why you need to ask an email subscriber to add you to their Gmail Contacts list.
To do this, you can send a newsletter to all your subscribing urging them to include you in their contacts for a higher chance of landing in the primary tab. This is also an almost guaranteed method for your emails not to end up in the spam folder. You can show this process in your email:
Moving or dragging your email to the Primary tab
Did you know that only one email after being moved or dragged to the Gmail Primary tab will make all your future messages always end up on this tab? This is because the recipient has given outright consent for you to do so.
Here is a visual guide to move or drop one of your emails into the Primary folder:
2- Make plain and light emails
Although HTML emails provide an easier way for readers to digest your messages because they can just scan an email through, you will never really expect to receive a visually appealing HTML email from someone you know.
Plus, HTML emails do not really add value to you. In a study conducted, HTML templated emails significantly reduced open rates by 25%. So, why not make things simpler?
Send plain text emails as an alternative. While plain text email may not be as appealing as heavy HTML emails, they appear to be more logical to receive and act as your safeguard to make sure you do not seem too promotional.
The main objective of HTML emails is to provide life to your plain text email such as images, colors, fonts, etc. And, if you can’t avoid spicing up your email, you can opt for a light HTML email instead.
3 – Sound and act like a human
We have told you earlier that content matters if you want your email to land in Gmail Primary tab by sounding like a real human. For the longest time, email works because it is intended to be a personal two-way communication medium. And, in email marketing, making it personal is more engaging.
By sounding like a human, avoid things that most humans do not usually do and include in their images. If you want to b more realistic, do these best tips:
Follow the Traditional Letter Form
Think of writing your email in the traditional letter form. Keep your messages as simple and as organic as possible. Make your readers will that you are talking directly to them. Plus, it makes Gmail think that you are not a marketing ploy ready to be placed on the Promotions tab.
Address the Recipient by Name
What’s more personal than calling the person by name? A simple greeting accompanied by the first name of the recipient sounds more natural. To add the recipients’ names to your emails, you have to gather them via email signups first, and then you may use them by simply adding variables descriptions such as customer names.
Avoid the use of images, links, and price tags altogether
In a conversation email with someone you know, you will not normally see price tags, images, and links all at once. In fact, the number of elements affects the overall email performance of a campaign. For instance, it was found out that increasing the number of images in an email has a negative correlation to the email click rate.
Short subject line
You will not also expect a heavily composed subject line from a friend, let alone a full sentence. If you haven’t noticed, most of the people you know care less about the subject line, to be honest. So, avoid sounding all so sales-pitchy and keep it as short as possible.
4 – Email from a real person
If you want your email to appear non-robotic, send it from a real person. Typically, your own Gmail account is the best way to get higher chances to land on the Primary tab. However, it is the hardest thing to employ and practice every single time.
One practice is to set up a mail merge in Gmail for your personalized mass emails. But, this method only sets you to send a maximum of 500 emails per day. The other practice is to utilize the Gmail API, but it only allows you to send emails to 3000 unique recipients per day.
Fortunately, you can send via email gateway services such as Mailbot for a reliable email delivery. The problem is it will not guarantee you to land on the Primary tab every time. To improve email deliverability, Mailbot recommends its users to configure their domain’s DNS settings to show ISP and let Gmail grant the permission to send emails to you.
Verifying your domain will also make you appear natural. Normally when you send an email via an email software provider, the default will look like this:
If you haven’t been testing your emails, then this should be your reminder that email testing is very crucial for a variety of reasons like deliverability, security, quality, and yes, you’ve got it right Gmail inbox placement.
If you really want to know where your email will likely end up to, then sending test emails to see whether your email will land in the Primary or Promotions tab is the key. Do not rely on luck on this matter because the thing is you have all the factors above to consider.
You can do A/B testing to understand which elements affect your Gmail inbox classification. Try isolating some factors like images, links or price tags. The idea is for you to identify which elements to reduce or drop.
Email like a pro
It is important to note that Google changes its Gmail Inbox classification algorithm every time. To keep you ahead of it, you need to understand how it works first and then constantly plan and evaluate your email deliverability. We have provided you with the basic factors above to monitor when executing your email campaigns.
While there is a variety of reasons why an email is classified in the promotions tab, you can use our best practices above to get your next emails land in the coveted Primary tab. It is always a matter of constant planning, prior testing, and thorough evaluation so you can email like a pro every time!
Valentine’s Day – the holiday of love, is rapidly approaching. As a matter of fact, people all over the world spend a lot on this special day to send gifts to their loved ones. Last year, Valentine’s Day sales reached a record $19.5 billion worth of products only in the US, with one in four Americans buying their gifts online. In addition, apart from traditional presents such as a box of chocolates or flowers, people these days also splurge on a wide range of products for this romantic day, from fashion items to even pets!
For the reasons above, there is no denying that Valentine’s Day is one of the most potential opportunities for retailers to increase their revenue. It would be definitely a big mistake if you don’t have few of brilliant Valentine’s Day marketing ideas in hand to take advantage of this potential occasion.
In this blog post, we are giving you 7 top-notch marketing tactics to bring your online stores’ sales this Valentine’s Day to a higher level. Unlike many other tips which are too generic for e-stores, these 7 ideas are specific, proven-effective, and easy to execute without having to hire any tech guys (because we’re suggesting the helpful tools for you).
Let’s check it out:
Make your store a merry place to shop!
1. Create a romantic look for your storefront
This is probably one of the most all-time things that store owners would think of during the preparation for holiday sales: decorating the store to make it have the look and feeling of this romantic day. Showing people the spirit of Valentine’s Day on your store will enhance customer buying experience and stimulate them to buy more, especially when your design layout is eye-catching.
However, we don’t recommend creating a totally new site theme just for the Valentine occasion. It would be charming but very costly, time-consuming and may be troublesome for your site’s back-end, especially when it is only temporary for a couple of days.
Our suggestions for your store’s decoration:
Welcome coupon pop-up: design a romantic welcome popup that appears when a customer first enters your store to catch their attention, impress them with a catchy Valentine image and an enchanting message.
Banner on homepage slider: If your homepage has a slider, make a Valentine banner and add it to the slider. It is also a good position to promote any promotions, contest or giveaway for Valentine’s Day as well, because most of new visitors will first lay eyes on your banner to see if there’s anything trendy on the store. You can utilize Canva, which is a simple design tool for everyone with thousands of free holiday templates to create a banner on your own.
Header bar + Call-To-Action (CTA): If you don’t have much available space to decorate on your website, placing a small banner on the header bar isn’t a bad option. Message and CTA copies can also do the trick when being put in the right place. The meaningful or funny messages make customer happy and keep your brand in mind longer than the other ones. Instead of the normal text “We offer X% discount on every order”, change it to, for example, “Please take our petite gifts and let us be your Valentine :* ”.
2. Facilitate the gift giving with holiday e-Gift card buttons
Unlike other holiday occasions like Christmas or Black Friday, which are more likely to encourage personal purchases, Valentine’s Day is a high-yielding time for gift giving. Shoppers usually browse through various websites to find the perfect gift for their loved ones, friends, and family. Why not allow your shoppers to directly send the products to their loved-ones with an e-Gift card? By doing this, you make the shopping easier for the gift senders, so they are able to rapidly send the gift to their friends in a couple of clicks.
Gift Wizard is an eCommerce marketing app that lets you run an e-Gifting solution. You can integrate an e-Gift card sharing button directly displayed on your product page.
Once a gift recipient’s email information has been filled out, the e-Gift will be directly sent to the recipient. Gift Wizard also allows the gift recipient to modify the product’s size and color to match his or her preference.
In short, Gift Wizard’s alternative checkout not only enables shoppers to send their holiday gifts with ease, but also allows gift recipients to choose their favorite item’s size and color, which helps prevent possible returns and exchanges to maintain your profitability.
Available on: Many platforms
Pricing: From $0.00/month. FREE trial for 7 days
3. Create daily deals and time-sensitive offers
You may have heard us saying this a couple of times, but we still have to reiterate that creating sense of urgency can significantly enhance site conversion rate by 25 percent. That is because many of the problems that affect conversions are issues of cognitive friction: people think too hard, wait too long, or simply don’t respond to our call-to-action. Raising the urgency level cuts through a lot of this delay to create a significant improvement to conversion rates.
This is why when shoppers enter your site, it is recommended that you generate urgency to prompt them to make purchases immediately.
How do you create that sense of urgency? Offer a special Valentine promotion with a countdown timer using Checkout Boost, as online shoppers are usually urged to make an instant purchase if they have a limited time to qualify for a sale or a special offer. This is why flash sales and time-limited promotions can be extremely helpful during this occasion.
You can easily build flash sales and time-pressured deals with Checkout Boost’s countdown timer to drive shoppers to complete their Valentine purchases before time runs out. Plus, Checkout Boost is highly customizable so you can decorate a festive mood using its Valentine icons:
Available on: Shopify, WooCommerce, Lightspeed, BigCommerce
Pricing: $20.00 – $29.00 / month. Try it for FREE
4. Offer anonymous gift delivery and free gift wrapping
Everyone wants to make their loved ones surprised on Valentine’s Day. Thus, offering your customers an anonymous gift delivery showcases how thoughtfully you treat your customers. Imagine if a person wanting to confess his love to someone but doesn’t have enough courage to give her the gift personally, this Valentine’s Day marketing idea would truly a ‘lifesaver’. It, thus, helps kick your customer engagement into high gear.
Besides, brick and mortar stores usually offer free gift wrapping service to their customers during the holidays, which is a very valuable gesture for shoppers who want to give gifts to their loved-ones.
Did you know that you can implement the same marketing strategy to your online store? With Gift Checkout, you can allow your shoppers to select a gift wrapping option. Plus, they can also include a greeting card in their package. Now that’s a perfect value-added service for the holiday gift giving spirit!
Available on: Shopify
Pricing: From $0.00/month. FREE trial for 14 days
Promote your holiday deals, offers or campaigns
5. Re-engage with your past holiday shoppers
According to a research by Bain & Company consulting group, selling more to current customers is 67% easier than acquiring new ones. Therefore, it would be relatively cost-efficient when retargeting the customers who made purchases with you during previous holiday season, sending them a thank-you email and informing them of your collections or promotion this Valentine’s Day.
Re-engage by email marketing: For sure, email marketing cannot stay out of the list of must-have Valentine marketing channels you should concentrate on. A lot of well-known brands, such as Amazon, Mango, Uniqlo, The Body Shop, Sephora,etc. send numerous newsletters to their list when their holiday promotions take place.
With email automation app Mailbot, it is like a piece of cake to re-engage with your previous customers by uploading their email addresses, shooting them some emails to remind of the store’s promotion. Try it for FREE now!
Tips to optimize your email automation strategy this Valentine’s Day:
When promotion starts: send a captivating email to introduce your promotion, with a code to apply and a clear CTA that redirects to your store so customers can start shopping right away
During promotion: Send product recommendation emails to customers every day, highlight the discount and the date when your promotion ends
To those who abandon carts even when you give them discounts: send cart recovery emails with an additional bonus (as long as it does not hurt your profit margin) to get them back to finish purchasing.
Before promotion ends: Send a reminder (and try to create a sense of urgency, such as “Last 12 hours to grab 50% OFF all items”) to get customers back. Consider giving additional bonuses/discounts/free shipping if you want to sell out quickly on the last day
Re-engage by Facebook Ads: Facebook Retargeting Ads is also one of the most effective channels you should think of to connect with your customers on the Valentine’s Day.
Facebook allows store owners to upload an email list, as well as the phone number of their current customers to retarget them via Facebook Ads. Go to Facebook Ads Manager, create a Custom Audience and upload your user list.
Besides, you don’t need a crazy budget either, because this custom audience will likely be small, so retargeting ads generally perform well with a small budget of $5-$10 a day.
You may also want to learn more about Facebook Ads with our guide here.
6. User-generated content – let every customer be your brand ambassador
Another Valentine’s Day marketing idea you should consider to build a stronger brand for your business is using User-Generated Content (UGC). One simple example of UGC is that during “Share the Coke” campaign in 2014, Coca Cola encouraged their customers to share pictures of themselves enjoying the drink on social media. Getting customers to join actively in building up your content will not only arouse their love and trust towards your brand (because they feel themselves a part of it) but also spread your brand to a much wider pool of potential customers.
In regard to the UGC on the Valentine’s Day, Travelex has encouraged couples around the world to send their most romantic travel photos with the hashtag #TravelexKiss. By allowing people to upload from Twitter, Facebook, or directly through their websites, Travelex has leveraged all of their major outlets to raise the brand awareness towards thousands of people with a tiny budget.
For this Valentine’s Day, consider these UGC marketing ideas:
Host a Valentine photo contest on your Facebook page
Host a Valentine video contest on your Facebook page or Youtube channel
Social media content generation: Give away a favorite product your customer likes, if they write a caption about their idea of how to turn that product into a Valentine gift, share it on Facebook and get at least 50 likes from their friends.Make sure it can be viewed and shared on social media easily, and become viral so that you can reach potential traffic from social platforms.
7. Launch Google Adwords Ads
People love Google Adwords advertising for the simple fact that it can lead to massive sales in a short period of time. Unlike other traditional digital strategies – like social media and SEO that typically take time to pay off – Adwords can get almost instant results as long as you do it right.
Furthermore, this method of advertisement usually brings an impressive cost per conversion back, because you only have to pay once people, who are already interested in a specific product like yours, click on your ads and enter your website.
According to Google Keywords Planner, the needs of buying gifts on the Valentine occasion is reasonably high, with hundred thousands of search terms every single month.
Therefore, it would be definitely a good idea for shop retailers when allocating a budget to skyrocket traffic from Google Adwords channel on this Valentine’s holiday as a number of stores are doing right now.
There are tons of Valentine’s Day marketing ideas out there to promote your sales campaign this special occasion, but not all of them are practical, easy to implement and cost-efficient for eCommerce websites. We hope this article, with detailed instructions and suggested tools, will be of great use to you this special occasion.
To be honest, I’m a big fan of Amazon. Not a single time that I go on Amazon to order something would I check out with just what I intend to buy at first. They always manage to sell me 1 or 2 more related products via their upsells, cross-sells and bundles. Yep, that’s what I like most about Amazon.
How Amazon upsells
What upsells mean is simple and straightforward: upgrade customer’s cart level by selling them more. How Amazon does it, though, is intuitive and effective. I remember one time that I looked for some ceramic kitchen bowls and dishes for my sister who is crazy about marine animals, I was struck by their upsell popup. The popup caught my attention immediately with many alternative options for what I’m looking at. What’s worth noticing is the recommended alternatives are more highly priced, but you wouldn’t know that until you click to view each item. Brilliant, isn’t it? They want to make sure you’re captivated by the product image first, not intimidated by the higher price.
Another way that Amazon smartly upsells customers is suggest add-on plans to the main product. Look at the example below:
You pay $150 for your favorite electric guitar, why bother saving $20 for protection coverage in 3 years? To me, this is such an irresistible deal and paying a little $20 more seems not a big deal. See how amazing upselling is?
How Amazon cross-sells
If you shop on Amazon, you must be familiar with the related product sliders presented densly on any product page. If you’re looking for a shampoo for treating hair loss, chances are that you need special supplements or products to prevent hair fall. Amazon predicts what you need based on your browsing behaviors and suggest options to you even before you search for them. That’s how that nail the cross-selling tactic.
How Amazon sells product bundles
You might be a bit confused between cross-sells and product bundles because both tactics give recommendation of relevant offerings to the main product. While cross-sells list out all related options and let customers choose what they want to buy, product bundles set up the whole package and sell as combos.
In the case of an electric guitar, customers are highly likely in need of some cables to connect the guitar to other devices, and a sound amplifier. Amazon pairs these items up nicely for a total price of $225 and encourage customers to add all to cart.
I would suggest enticing customers with a small discount on the total price, but Amazon actually doesn’t need to do so as what they recommend to customers are perfectly relevant and necessary.
Could you set up WooCommerce related products, upsells and cross-sells for free?
Upsell more expensive or higher-quality products on the product page under the description of the currently view product
Cross-sell related items in cart only
Recommend related products (that share the same tags or categories as the current product) on the product page
What you cannot do:
Set up WooCommerce upsell in interactive popup forms just like Amazon, for example like this:
Create WooCommerce product bundles of relevant items to offer a total discount
Generate WooCommerce cross-sell of best sellers, featured products, or cart recommendations
Leave all things above to the recommendation algorithms to generate personalized offers automatically. Instead, you have to handpick every offer in WooCommerce. What if you have 2,000 products in your catalogue?
How can you create out-of-the-box WooCommerce product bundles, upsells, cross-sells that really convert?
Fortunately, there are a few third-party plugins that can help you curate these strategies with more poweful control. Try out Yith’s plugin for product bundles, Woocommerce Products Slider for related product cross-selling, or Checkout Add-Ons to offer upgrade plans to the main product at checkout step.
However, if you ask me whether there is an all-in-one plugin that empowers all 3 upsells, cross-sells and product bundles tactics for WooCommerce, I would recommend Beeketing plugin.
Take a look at how Beeketing plugin can help you create upsells, cross-sells, and product bundles in your WooCommerce store:
One-click upsells of alternative products:
Bundle up products and sell the whole package at a discount:
Recommend related products, best sellers, features items, or recommendations based on cart:
The settings is intuitive and easy because the plugin is intent on creating an effortless user experience for even non-tech store owners.
They also gather things up in a real-time updated report of your sales, conversions, and best performing offers so you know where to improve:
My opinions? I like their well-designed popups because they catch attention quickly and highly motivate customers to click the CTA button.
I also like the gamification idea of adding a cart level progress bar that lets customers know how much more they should spend to get a reward discount code:
Feel like you have to give away some discounts to compete with your competitors, though your markup is already too small? Increasing average order value with this small game will help you sell more to each customers, thus generate greater profit per month. Not to mention that you can interact and engage with customers more with this interesting experience.
Remember I mentioned about automated recommendations that WooCommerce’s built-in feature doesn’t yet support? Beeketing plugin allows you to turn on upsell & cross-sell automation if you don’t have time to manually set up offers for all products.
Curious how these recommendations are generated? They built a system of algorithms that analyse all store’s sale data and customer behavior patterns (browsing, viewing, adding to cart,…) to generate relevant items that customers most likely want to buy. ConversionXL even pointed out that automated upsells and cross-sells can increase revenue from shopping carts 30-70%. I believe in the power of AI, do you?
Trust me, this plugin is nothing like other things you’ve found on the directory. I like to call it the “marketing jetpack” for WooCommerce stores. There are 10+ different apps packed in this plugin, all focusing on improving a step in the conversion funnel of an eCommerce store. Use Boost Sales and Personalized Recommendation apps to create the WooCommerce upsells, cross-sells and product bundles as I showed you above.
If you have time, explore other apps built in Beeketing plugin. They have sales countdown timer, recent order notifications, even a badass email marketing engine. Some are totally free, some are premium apps that require a monthly fee to maintain. Don’t worry, you have a 15-day free trial to try the premium ones out before actually investing.