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It is believed that there is only one chance to make a first impression in any relationship and this feeling also may last for a very long period of time. Once the feeling goes wrong, it may cost a firm a huge amount of money (and even time) to regain clients’ confidence. With an average of 50-60% open rate (based on Experian research), a welcome email acts as an effective mean of communication which conveys all of the marketing messages of the company.

Let’s dive in and see how you can optimize 5 most important elements that make an out-of-the-box Welcome Email.

If you don’t know how to quickly send your Welcome Email, Happy Email – Automated Thank You Email, is highly recommended because this free app can help your online store win the first impression of customers in just a blink of an eye.

Email Header:

Literally, a complicated welcome email header will confuse customers as they cannot recognize quickly who the sender is. Therefore, stay minimal, concise and appealing.

For instance, Conde Nast Traveler has made a plain header for their subscribers to get the brand image and slogan via a welcome email. By using two tools, you can effortlessly create your own simple but effective brand image and send it to your all customers:

  • Design your eye-catching and informative header with Canva in just a few minutes.

Thousands of free templates

CTA button:

Though each call-to-action is unique, they all share the same purpose: to encourage customers to take prompt action. Your aim is finding a creative way to make a striking CTA for your emails.

For Virgin America, the playful “Welcome Aboard” combined with a casual call-to-action “Grab a seat” make customers feel like they are joining a travel flight. Virgin America succeeds to position itself as ticket seller right off the bat.

There is an advantage for Shopify store owners as it possesses a feature that uses a shareable link to promote a discount. The default shareable link directs customers to your store’s home page, a specific collection or a product page. Also, customers will be able to get the discount automatically in the next checkout cart.

Social profiles:

Social media is a powerful method to not only build trust but also encourage customers to share your website with their friends and network.

Glossier was very intelligent while encouraging users to connect with them on Instagram by featuring some customers’ feedbacks. This is such a great way to make new customers understand more about your brand and also feel like they can contribute to creating your brand unique story.

Subject Line:

A welcome email performs best only when it is trustful and clear enough to grab prospects’ attention. And the subject line is the key element to improve it. To make your welcome email stand out of crowded inboxes, I listed out some tips that you can apply and optimize yours:

  • Avoid Spam words: If you don’t want your recipients to mark your email as spam and never read it again then watch your headlines for unwanted words, phrases. For the detailed list of spam words for not only welcome emails but also all marketing emails, you can check out our spam words to avoid in email marketing
  • Personalization: Obviously, adding personalization can help any email. By adding your reader personal name make them feel like they’re connected, it also builds a sense of sincerity. Luckily, you can easy to customize your email by adding {{ customer.first_name }} as a variable for Customer Name in Happy Email.
  • Not ridiculous long subject: Impression is needed in the subject line, however, you should not make it weird and long as an endless road. You only need less than 35 characters to attract a quick glance from readers.
Track of Email sent:

In this exceedingly competitive and crowded email environment, Email Tracking is the most necessary work that people should not forget. It not only gives you the power to build and maintain relationships but also provides with valuable insights by looking at customers’ interactions. Fortunately, Happy Email is always ready to start tracking your email performance whenever you sent it to your customers.

With these email interactions, you will be able to strengthen the relationships by specifically catering to individuals. Furthermore, the free application also allows you to track the interactions with your products so that you can deeply understand your customers’ behaviors and fit all their needs.

Final note:

Do not hesitate to create different versions of your creative email because testing is crucial. Analyze performance of each version by the data source to find which acquisition performs the most efficiently.

The post How to Optimize Welcome Emails for your eCommerce store with Happy Email appeared first on Beeketing Blog.

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Displaying products on a WooCommerce site can really be a nightmare for a WordPress beginner.

When I started creating my first online store, I thought it would be a no-brainer to place my products on the website. Just drag-and-drop and something else. But it turned out to be a real uphill struggle for me at that time.

It took me the whole month to learn all the things about WordPress, WooCommerce, plugins, shortcodes and more.

If you’re anything like me, you got lucky. Because I’m going to show you detailed reviews of 10 best WooCommerce plugins that I find them most helpful in displaying and navigating products. And above all, they’re easy to use and don’t require much knowledge of coding to implement.

These plugins will help you:

  • Display products in your Homepage, Category page and Product page
  • Filter products by categories, attributes, products tags, and prices
  • Generate product feeds for all your marketing channels
  • Improve overall user’s experience, make website easy to navigate and more.
The best WooCommerce product plugins
    1. Product Catalog
    2. Beeketing for WooCommerce
    3. WooCommerce Extra Product Options
    4. WooCommerce Customizer
    5. WooCommerce Product Filter
    6. WooCommerce Products Slider
    7. WooCommerce Product Feed Pro
    8. Customer Reviews for WooCommerce
    9. Advanced Woo Search
    10. Product Import Export for WooCommerce

Let’s begin.

1. Product Catalog

Active installations: 10,000+

Current Star Rating: 4.5 Stars (100+ reviews)

Plugin Creator: Etoile Web Design

The first top-rated plugin is Product Catalog by Etoile Web Design.

Product Catalog is widely popular for its minimalistic product catalog design and its multiple SEO-friendly options. In terms of style, minimalism is the hottest trend in the web design field today. This plugin is built to help display your products in a simple but sleek and easy to customize product catalog format.

KEY FEATURES

  • 3 default and fully customizable product catalog layouts
  • Set sale prices for products, easily toggle sale prices on and off for the entire catalog or individual products
  • Widgets to display new products, featured products on Homepage
  • Import products directly from a spreadsheet to your product catalog with the click of a few buttons

Best Additions: SEO product pages, custom permalink, drag and drop layout creation, product reviews section, and custom product tagging.

Click here for more information

2. Beeketing for WooCommerce

Active installations: 5,000+

Current Star Rating: 4.8 Stars (320+ reviews)

Plugin Creator: Beeketing

Beeketing is a multi-feature plugin that helps add tweaks to your website to customize product pages, make them look better and conversion rate is much higher.

KEY FEATURES

You’ll find at least 3 different ways to display recommended products for your customers:

  • In a popup form: each time shoppers add an item to cart, a popup that suggests some related products or higher-end items will show up to encourage shoppers spend more than they planned.

  • In a widget: group related products in a bundle so shoppers can purchase the whole set without browsing your WooCommerce store many times.

  • In a product slider: show Store Best Sellers / Featured products / Related items / … in a beautiful slider above page footer.

There are a number of different tools and features in Beeketing that I cannot list all here because a comprehensive review of all of them is beyond the scope of this article. Instead, you can visit the plugin page here for more detailed features.

Best Additions: It does everything automatically, taking a lot of work off your plate. You don’t need to learn about coding or spend money to hire a developer to code this directly into your store. Beeketing has got you covered.

Click here for more information

3. WooCommerce Extra Product Options

Total sales: 17,692+

Current Star Rating: 4.86 Stars (784+ reviews)

Plugin Creator: Themecomplete

This plugin provides a lot of flexibility to implement additional options on your WooCommerce product page. You can create different extra fields including checkboxes, radio button, date and time picker, etc.

In addition, you can conditionally display fields based on product, category and other field(s) values. The plugin is compatible with many popular plugins including WooCommerce Subscriptions and Catalog Mode, making it one of the best WooCommerce product plugin in the marketplace.

KEY FEATURES

  • Supports checkboxes, radio buttons, select boxes, text-areas, input boxes, upload, date, range picker and color picker.
  • Prices can change depending on the selected variation for per product options.
  • Image replacement for checkboxes and radio button on Global Options.
  • Choose the grid display for checkboxes and radio button for Global Options.
  • …so much more features.

They have tons of good reviews in Codecanyon everyday:

Click here for more information

4. WooCommerce Customizer

Active installations: 40,000+

Current Star Rating: 4.5 Stars (24+ reviews)

Plugin Creator: SkyVerge

You know WooCommerce includes tons of options to let you customize button text, labels, tags and more, but you have to write PHP code to use them. This plugin provides a settings page where you can adjust your customizations and save them without needing to write a single line of codes. This is very helpful and convenient for beginners or someone who wants to do quick A/B tests.

Here are some customizations you can make within the plugin:

  • Add-to-cart button text for different product types
  • Sales badge text for homepage or product pages
  • Arrange the number of products displayed per page
  • Heading text for the “Product Description” and “Additional Information” tab.
  • Checkout page coupon / login text
  • Checkout page “Create Account” checkbox default
  • Checkout page “Submit Order” button text
  • Tax Label text
  • Placeholder image source

To make all these changes, you just need to go to WooCommerce > Settings and view the “Customizer” tab.

Click here for more information

5. WooCommerce Product Filter (WOOF)

Active installations: 60,000+

Current Star Rating: 4.5 Stars (85+ reviews)

Plugin Creator: realmag777

This plugin is a really flexible tool to set up product filter options on your WooCommerce store.

Once you install WOOF, your shoppers can immediately filter products on your store based on categories, sub categories, tags, colors and prices, etc. You can freely customize the filters according to your needs by using WOOF extension API. However, it requires advanced coding skills to do such high-level customizations. If you’re not a PHP developer, don’t worry because its default options are quite enough for basic customization needs.

KEY FEATURES

  • Plugin creator provides products shortcode so you can paste it on any page: [woof_products per_page=8 columns=3 is_ajax=1 taxonomies=product_cat:9]
  • WooCommerce product searching by AJAX
  • Dynamic products recount
  • You can show taxonomies/ attributes in the search form as: radio, checkbox, drop-down, multi-drop-down, radio buttons in drop-down.
  • Different skins for radio and checkboxes in the plugin settings

They have a demo site which includes all features here so you can give it a try.

Click here for more information

6. WooCommerce Product Slider

Active installations: 20,000+

Current Star Rating: 4.5 Stars (55+ reviews)

Plugin Creator: pickplugins

This is a free plugin that enables you to place an unlimited number of sliders anywhere on your site.

You can customize the size of the slider and use one of the 3 available positions for navigation. There are options to customize the slider background color and to hide products that are out of stock. However, it does not provide option to hack-picked products that you want to promote like the Beeketing plugin does.

KEY FEATURES

  • Create unlimited number of sliders anywhere on your site
  • Custom number of slider for desktop & mobile devices
  • 3 slider positions to choose, 3 pre-built themes
  • Auto-play slider
  • Slider stop when hover
  • Custom speed for slider navigation & pagination.
  • Custom pagination Background Color & Text Colors

With all these features, this one surely is a great free option to try out.

Click here for more information

7. WooCommerce Product Feed Pro

Active installations: 3,000+

Current Star Rating: 4.9 Stars (75+ reviews)

Plugin Creator: AdTribes.io

WooCommerce Product Feed Pro is a brilliant plugin that saves online sellers time and effort on basic marketing tasks.

This plugin automatically generates a product feed to sync your products with your merchant center – including Google Shopping, Amazon Product Ads, Google Dynamic Remarketing, Facebook Remarketing, Bing Ads, and many more. You can quickly add all your products (no limitation) from your WooCommerce store to connected dealer shops with no extra work.

KEY FEATURES

  • There is access to over 100 different merchant sites and you can easily pick and choose which sites you would like to display your products on.
  • Pre-built templates available for the merchant sites.
  • You can choose to post your products manually or automatically.
  • The supported file formats include XML, TXT, and CSV.
  • Marketing and promo text, product codes, descriptions, and prices can be easily added.
  • Feed updates can be placed on a set schedule of your choice.
  • Automatic feed updates can be made through FTP.

Click here for more information

8. Customer Reviews for WooCommerce

Active installations: 4,000+

Current Star Rating: 4.8 Stars (99+ reviews)

Plugin Creator: ivole

Creating product reviews for your WooCommerce store requires a lot of time and hard work, especially when you want it custom made. That’s the reason why Customer Reviews plugin becomes mandatory for every WooCommerce store.

To cut a long story short, this plugin is built to help set up automatic review reminders for customers who recently purchased a product from your store. Reminder emails are sent to your customers inviting them to review the recent product(s) they purchased. Once customers leave a review, this plugin will automatically display them on your storefront / product pages as social proofs.

KEY FEATURES

  • Review reminder
  • Aggregated review form
  • Enhanced customer reviews
  • Review for discount
  • Display reviews on online stores

Click here for more information

9. Advanced Woo Search

Active installations: 20,000+

Current Star Rating: 4.6 Stars (53+ reviews)

Plugin Creator: ILLID

This is a free plugin that offers live search functionality on your WooCommerce store.

It also allows a search based on various parameters like title, description, categories, tags, etc. You can freely customize those parameters, toggle them on and off whenever you want. And, you can place the search form anywhere on the site using a shortcode.

KEY FEATURES

  • Products search – Search across all your WooCommerce products
  • Search in – Search in product title, content, excerpt, categories, tags and sku. Or just in some of them
  • Settings page – User-friendly settings page with lot of options
  • Shortcode and widget – Use shortcode and widget to place search box anywhere you want
  • Product image – Each search result contains product image
  • Product price – Each search result contains product price
  • Terms search – Search for product categories and tags
  • Smart ordering – Search results ordered by the priority of source where they were found
  • Stop Words support to exclude certain words from search.
  • Support for your current search page. Plugin search results will be integrated to your current page layout.

Best Additions: Advanced Woo Search provides an option to display product image and price in the search results.

Click here for more..

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Displaying products on a WooCommerce site can really be a nightmare for a WordPress beginner.

When I started creating my first online store, I thought it would be a no-brainer to place my products on the website. Just drag-and-drop and something else. But it turned out to be a real uphill struggle for me at that time.

It took me the whole month to learn all the things about WordPress, WooCommerce, plugins, shortcodes and more.

If you’re anything like me, you got lucky. Because I’m going to show you detailed reviews of 10 best WooCommerce plugins that I find them most helpful in displaying and navigating products. And above all, they’re easy to use and don’t require much knowledge of coding to implement.

These plugins will help you:

  • Display products in your Homepage, Category page and Product page
  • Filter products by categories, attributes, products tags, and prices
  • Generate product feeds for all your marketing channels
  • Improve overall user’s experience, make website easy to navigate and more.
The best WooCommerce product plugins
    1. Product Catalog
    2. Beeketing for WooCommerce
    3. WooCommerce Extra Product Options
    4. WooCommerce Customizer
    5. WooCommerce Product Filter
    6. WooCommerce Products Slider
    7. WooCommerce Product Feed Pro
    8. Customer Reviews for WooCommerce
    9. Advanced Woo Search
    10. Product Import Export for WooCommerce

Let’s begin.

1. Product Catalog

Active installations: 10,000+

Current Star Rating: 4.5 Stars (100+ reviews)

Plugin Creator: Etoile Web Design

The first top-rated plugin is Product Catalog by Etoile Web Design.

Product Catalog is widely popular for its minimalistic product catalog design and its multiple SEO-friendly options. In terms of style, minimalism is the hottest trend in the web design field today. This plugin is built to help display your products in a simple but sleek and easy to customize product catalog format.

KEY FEATURES

  • 3 default and fully customizable product catalog layouts
  • Set sale prices for products, easily toggle sale prices on and off for the entire catalog or individual products
  • Widgets to display new products, featured products on Homepage
  • Import products directly from a spreadsheet to your product catalog with the click of a few buttons

Best Additions: SEO product pages, custom permalink, drag and drop layout creation, product reviews section, and custom product tagging.

Click here for more information

2. Beeketing for WooCommerce

Active installations: 5,000+

Current Star Rating: 4.8 Stars (320+ reviews)

Plugin Creator: Beeketing

Beeketing is a multi-feature plugin that helps add tweaks to your website to customize product pages, make them look better and conversion rate is much higher.

KEY FEATURES

You’ll find at least 3 different ways to display recommended products for your customers:

  • In a popup form: each time shoppers add an item to cart, a popup that suggests some related products or higher-end items will show up to encourage shoppers spend more than they planned.

  • In a widget: group related products in a bundle so shoppers can purchase the whole set without browsing your WooCommerce store many times.

  • In a product slider: show Store Best Sellers / Featured products / Related items / … in a beautiful slider above page footer.

There are a number of different tools and features in Beeketing that I cannot list all here because a comprehensive review of all of them is beyond the scope of this article. Instead, you can visit the plugin page here for more detailed features.

Best Additions: It does everything automatically, taking a lot of work off your plate. You don’t need to learn about coding or spend money to hire a developer to code this directly into your store. Beeketing has got you covered.

Click here for more information

3. WooCommerce Extra Product Options

Total sales: 17,692+

Current Star Rating: 4.86 Stars (784+ reviews)

Plugin Creator: Themecomplete

This plugin provides a lot of flexibility to implement additional options on your WooCommerce product page. You can create different extra fields including checkboxes, radio button, date and time picker, etc.

In addition, you can conditionally display fields based on product, category and other field(s) values. The plugin is compatible with many popular plugins including WooCommerce Subscriptions and Catalog Mode, making it one of the best WooCommerce product plugin in the marketplace.

KEY FEATURES

  • Supports checkboxes, radio buttons, select boxes, text-areas, input boxes, upload, date, range picker and color picker.
  • Prices can change depending on the selected variation for per product options.
  • Image replacement for checkboxes and radio button on Global Options.
  • Choose the grid display for checkboxes and radio button for Global Options.
  • …so much more features.

They have tons of good reviews in Codecanyon everyday:

Click here for more information

4. WooCommerce Customizer

Active installations: 40,000+

Current Star Rating: 4.5 Stars (24+ reviews)

Plugin Creator: SkyVerge

You know WooCommerce includes tons of options to let you customize button text, labels, tags and more, but you have to write PHP code to use them. This plugin provides a settings page where you can adjust your customizations and save them without needing to write a single line of codes. This is very helpful and convenient for beginners or someone who wants to do quick A/B tests.

Here are some customizations you can make within the plugin:

  • Add-to-cart button text for different product types
  • Sales badge text for homepage or product pages
  • Arrange the number of products displayed per page
  • Heading text for the “Product Description” and “Additional Information” tab.
  • Checkout page coupon / login text
  • Checkout page “Create Account” checkbox default
  • Checkout page “Submit Order” button text
  • Tax Label text
  • Placeholder image source

To make all these changes, you just need to go to WooCommerce > Settings and view the “Customizer” tab.

Click here for more information

5. WooCommerce Product Filter (WOOF)

Active installations: 60,000+

Current Star Rating: 4.5 Stars (85+ reviews)

Plugin Creator: realmag777

This plugin is a really flexible tool to set up product filter options on your WooCommerce store.

Once you install WOOF, your shoppers can immediately filter products on your store based on categories, sub categories, tags, colors and prices, etc. You can freely customize the filters according to your needs by using WOOF extension API. However, it requires advanced coding skills to do such high-level customizations. If you’re not a PHP developer, don’t worry because its default options are quite enough for basic customization needs.

KEY FEATURES

  • Plugin creator provides products shortcode so you can paste it on any page: [woof_products per_page=8 columns=3 is_ajax=1 taxonomies=product_cat:9]
  • WooCommerce product searching by AJAX
  • Dynamic products recount
  • You can show taxonomies/ attributes in the search form as: radio, checkbox, drop-down, multi-drop-down, radio buttons in drop-down.
  • Different skins for radio and checkboxes in the plugin settings

They have a demo site which includes all features here so you can give it a try.

Click here for more information

6. WooCommerce Product Slider

Active installations: 20,000+

Current Star Rating: 4.5 Stars (55+ reviews)

Plugin Creator: pickplugins

This is a free plugin that enables you to place an unlimited number of sliders anywhere on your site.

You can customize the size of the slider and use one of the 3 available positions for navigation. There are options to customize the slider background color and to hide products that are out of stock. However, it does not provide option to hack-picked products that you want to promote like the Beeketing plugin does.

KEY FEATURES

  • Create unlimited number of sliders anywhere on your site
  • Custom number of slider for desktop & mobile devices
  • 3 slider positions to choose, 3 pre-built themes
  • Auto-play slider
  • Slider stop when hover
  • Custom speed for slider navigation & pagination.
  • Custom pagination Background Color & Text Colors

With all these features, this one surely is a great free option to try out.

Click here for more information

7. WooCommerce Product Feed Pro

Active installations: 3,000+

Current Star Rating: 4.9 Stars (75+ reviews)

Plugin Creator: AdTribes.io

WooCommerce Product Feed Pro is a brilliant plugin that saves online sellers time and effort on basic marketing tasks.

This plugin automatically generates a product feed to sync your products with your merchant center – including Google Shopping, Amazon Product Ads, Google Dynamic Remarketing, Facebook Remarketing, Bing Ads, and many more. You can quickly add all your products (no limitation) from your WooCommerce store to connected dealer shops with no extra work.

KEY FEATURES

  • There is access to over 100 different merchant sites and you can easily pick and choose which sites you would like to display your products on.
  • Pre-built templates available for the merchant sites.
  • You can choose to post your products manually or automatically.
  • The supported file formats include XML, TXT, and CSV.
  • Marketing and promo text, product codes, descriptions, and prices can be easily added.
  • Feed updates can be placed on a set schedule of your choice.
  • Automatic feed updates can be made through FTP.

Click here for more information

8. Customer Reviews for WooCommerce

Active installations: 4,000+

Current Star Rating: 4.8 Stars (99+ reviews)

Plugin Creator: ivole

Creating product reviews for your WooCommerce store requires a lot of time and hard work, especially when you want it custom made. That’s the reason why Customer Reviews plugin becomes mandatory for every WooCommerce store.

To cut a long story short, this plugin is built to help set up automatic review reminders for customers who recently purchased a product from your store. Reminder emails are sent to your customers inviting them to review the recent product(s) they purchased. Once customers leave a review, this plugin will automatically display them on your storefront / product pages as social proofs.

KEY FEATURES

  • Review reminder
  • Aggregated review form
  • Enhanced customer reviews
  • Review for discount
  • Display reviews on online stores

Click here for more information

9. Advanced Woo Search

Active installations: 20,000+

Current Star Rating: 4.6 Stars (53+ reviews)

Plugin Creator: ILLID

This is a free plugin that offers live search functionality on your WooCommerce store.

It also allows a search based on various parameters like title, description, categories, tags, etc. You can freely customize those parameters, toggle them on and off whenever you want. And, you can place the search form anywhere on the site using a shortcode.

KEY FEATURES

  • Products search – Search across all your WooCommerce products
  • Search in – Search in product title, content, excerpt, categories, tags and sku. Or just in some of them
  • Settings page – User-friendly settings page with lot of options
  • Shortcode and widget – Use shortcode and widget to place search box anywhere you want
  • Product image – Each search result contains product image
  • Product price – Each search result contains product price
  • Terms search – Search for product categories and tags
  • Smart ordering – Search results ordered by the priority of source where they were found
  • Stop Words support to exclude certain words from search.
  • Support for your current search page. Plugin search results will be integrated to your current page layout.

Best Additions: Advanced Woo Search provides an option to display product image and price in the search results.

Click here for more..

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While eCommerce giants, such as Amazon, enjoy 34% of its product sold from dropshipping products, finding the best products for your drop shipping business can be particularly challenging. This is because every year, around 250,000 new products are launched worldwide, but only about 5-15% survive.

Whether you’re a newly launched eCommerce store searching for drop shipping products or you’re veteran online stores revamping their existing drop-shipped product list, we’ve got everything covered.

Learn where to discover product ideas, find product niche, locate suppliers, and identify reasonable markup opportunities. This article outlines a step-by-step guide to help you find the best drop shipping products to sell online.

1 – Where to find product ideas

The first step is where brainstorming happens. Sit down with your team and list down the types of products you want to drop ship. Generally, 5 or more product ideas is a good starting point.

If you don’t know where to begin, you can check the following sources to get inspired and find product ideas:

Other Online Stores

You can find profitable products by analyzing what other online stores are selling, especially the big ones. The technique here is to browse other online stores’ best-selling products, trending items, and even the least selling items to gauge what to include and exclude in your drop shipping products list.

Understand why certain products are popular and why others are not. Use that analysis to your advantage. Here are some links from the most popular eCommerce stores to find drop shipping products:

Online Community Sites

Online community sites display relevant behavior, interests, and opinions that you can’t find elsewhere. This is why you need to browse and explore popular online community sites such as Facebook pages to find product ideas. Here are some online communities that you need to look at for drop shipping products:

Social Shopping Sites

Social shopping sites work typically like an online store but with consumer recommendations in a social network environment. It centers around communities of social network users who share similar interests and rely on other people’s opinions. You can get more product ideas from social shopping sites such as:

Local Communities

Don’t go somewhere else, look around your local neighborhood. There could be local stores waiting to be an online success. Begin by finding what the locals are raving about. Visit community bazaars, food parks or thrift stores. There could be products that are worthy for your drop shipping business.

2 – Determine the Perfect Product Price Range

When coming up with product ideas for drop shipping, determining your product price range is an essential aspect to consider. You have to find a balance between selling marketable products and being able to generate a profit.

Generally, the lower the price, the better the conversion rate is. Higher priced products like gadgets or digital items, for instance, would require more buying consideration from shoppers and entail more customer support.

Some eCommerce experts say that a price range from $100 to $200 or $75 to $150 will be a profitable range already. The reason behind is if you try to sell products lower than that price range, you need to sell more units. This means you need to attract more customers in order to generate a good profit.

However, your target location should also be a consideration. For instance, a $75 product may not be that expensive for people living in the US but it’s already a lot for some Asian countries. In any case, try to find a price range that for every sale, it will cover the cost of sourcing and marketing. Plus, it will return a nice profit margin.

3 – How to select the best products to dropship

Now that you’ve listed the product ideas for drop shipping, this step is where you will filter your ideas to decide which products are the most feasible to sell online.

Narrow Down Your Product Ideas

Based on your shortlisted product ideas, ideally 5 or more, you can trim down your product ideas by using Google Trends or Keyword Tools.

How to Use Google Trends to Compare Product Ideas

Google Trends is a platform used to determine the frequency of a particular search term parallel to its search volumes. By using Google Trends, you will get a visual representation of how particular products trend over time and how they are performing compared to other products.

Here’s a step-by-step product idea comparison guide using Google Trends:

1) Compare five product ideas: Google Trends only permits up to 5 search terms at a time.  

2) Customize comparison: Based on the available four filters above, you can customize how you want your product ideas to be compared to the following:

a) Country – Choose a global view by selecting ‘Worldwide’ or narrow down by a specific country. But, you can’t filter by region (e.g.: Southeast Asia) or continent (e.g.: Asia). However, you can explore results by subregion, see it on the next steps.

b) Time Range – Custom time range based on how recent or how old the archives you want to include. Pre-filled options include ‘Past 12 months’, ‘Past hour’, or ‘Past day’.

c) Category – Refine the data based on a specific category, such as Arts & Entertainment, Finance, Food & Drink, and a lot more. There’s also a category called ‘Shopping’. Under a category, there are also sub-categories.

d) Source – Filter the source of data where the user searched for the term. Available options are Web Search, Image Search, News Search, Google Shopping or Youtube Search.

3) Interest Over Time – The numbers represent search interest relative to the highest point on the chart for the given region and time. You can hover over the trend line to see the data points for each search term.  

4) Compared breakdown by subregion – The color intensity represents the percentage of searches for the leading search term in a particular region. Hover over a region to get more details on search volume in a region.

Find Your Niche

Still using Google Trends, you can find a specific product niche for your dropshipping store. Each of the search team will be presented with an in-depth analytics for you to help narrow down your product idea and find your niche. Here’s how:

Scroll down to your desired search term. Let’s take for example ‘sunglasses’.

The ‘Related Queries’ box will display the terms that users also looked for in relation to your search term. You can filter by ‘Top searches’ or ‘Rising searches’. It’s recommended to use the ‘Rising searches’ as these are the terms which had the most significant growth in volume in the requested time period. If you see “Breakout” instead of a percentage beside the related query, it means that the search term grew by more than 5000%.

Let’s take for example I am interested to learn more about ‘clout sunglasses’ because of its significant growth.  Click on the related query and then you will see the interest over time.

You can see that the interest for clout sunglasses is piquing tremendously. You can validate the search volume using a keyword tool such as Google Keyword Planner. As a rule of thumb, you should keep away from products that have little  (less than 500 monthly searches) or no search traffic at all. Find the right equilibrium between search volume and competition.

Evaluate the Competition

To effectively choose the best product for drop shipping, you also need to know what the level of competition looks like. Although you may be considering for niche products, don’t think that you’re the only one who can come up selling them.

Here’s what you can do to evaluate the competition: using Google Search, input your product in the search key and look at the results page. Say, for example, our clout sunglasses earlier.

Based on the results page, you can already identify your competitors which actively advertise the product. Alternatively, you can use the Image Search to look at how many online stores have the similar product for sale.

List down your possible competitors. This is also the best time to check their pricing strategy. Say, for instance, if you check the UVLAIK clout sunglasses in AliExpress, there are already more than 7600 orders made and it’s sold for just $3.06 per piece. But, if you check the same brand on eBay, it’s being sold for $8.79 + $2.49 shipping cost.

If you can be more competitive with your pricing, then consider the product on your list. But, if you can see that you have a huge competition for a product idea and they offer a much affordable pricing strategy that you cannot offset, then cross that out from your list.

4 – Where to locate drop shipping suppliers

With a drop shipping model, you will need an agreement with manufacturers or distributors that will drop ship your products on your behalf. At this point, you will need to locate for legit dropshipping suppliers. You can locate drop shipping suppliers through the following:

Contact the Manufacturer

Try to contact the manufacturer first. Starting at the source will give you the possibly lowest prices. For some products, you can buy them directly from the manufacturer. This is how traditional brick and mortar stores operate — they purchase from the manufacturer directly.

Some manufacturers have minimum order requirements. If you don’t meet this, ask if they have a list of distribution channels instead. The idea is the fewer supply chain you have to go through, the lower your cost will incur. This allows you to be more competitive when selling your drop shipped products.

Online Wholesalers/Distributors

Locate wholesalers or distributors online. A supplier’s online presence is a good sign for your online business. The following sites contain domestic or overseas directories.

  • Alibaba – has available regional suppliers from 17 countries.
  • AliDropship – with 100К+ trusted suppliers and 100 million products available.
  • Kompass – represented over 70 countries worldwide across industries.
  • Doba – with 165 suppliers and over 1.5 million products
  • Worldwide Brands – over thousands of wholesalers and over 10 million products

When deciding on the best suppliers, make sure that you check their reputation, quality, efficiency, and of course, pricing. Here’s how you can spot if you’re going to be profitable from a drop shipping supplier for a particular product.

Say, for instance, you want to sell elastic headbands. Check on Amazon for available products. Via Amazon’s site, you can check the demand for a particular brand by looking at their best sellers.

Now that you have a particular product, go to a supplier’s site. Let’s go to Alibaba, for example, and check if this bestseller elastic headband is available in its supplier’s list.

By doing so, you can already compare the prices of the supplier versus an online seller. You can see that the elastic headband is sold at $0.5-1.5 from the supplier while Amazon is selling the same product for $9.99. Do the math and you’ll see how much profit Amazon is generating for every product sold.

5 – Closing terms and deals with suppliers

Lastly, finding the best products for drop shipping includes the relationship you’ll have with your suppliers. This means that you have to close the terms of agreement first to gauge the fulfillment and delivery service. If you can’t agree with clear-cut terms with the supplier, it’ll be a headache in the future.

Request for quotation

You need to request for quotation, often called RFQ. It is a regular business process which serves as an invitation to suppliers to bid on particular products or services.

Your RFQ must include all important parameters in your drop shipping business. The most essential ones are the following:

  • Price per item or per unit of service
  • Quantities/Volumes/Minimum Order Values
  • Quality Levels
  • Delivery requirements
  • Terms and conditions

Visit the Project Management Hut to get a list of the most common contract types and negotiation terms.

Discover the best products for dropshipping

Figuring out what products to dropship online can be a daunting task. But, any aspiring online store owners must go through this because it’s a very important ingredient to your success.

Your drop shipping products will be the cornerstone of your online store. They are the reason why your customers will shop and purchase from you. Without the best products to dropship online, you can’t attract customers and be profitable with your drop shipping business.

Further reading: 8 Marketing Tips for a Successful Drop Shipping Business

The post How to find products for dropshipping – Step by Step Guide appeared first on Beeketing Blog.

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vYou might have heard that thousands of normal people out there are making millions by selling stuff online, yet still doing their 9-to-5 jobs. Sound simple like something anyone could do?

Long story short, making a success online with eCommerce doesn’t come as a stroke of luck over a night or two.

Let’s face the ugly truth: you have great products, a well-designed website, even a decent bugdet on ads to drive traffic. All of that added together does not necessarily mean you’re going to make sales.

You need conversion driving initiatives that actively convert your traffic into purchases. You need WooCommerce marketing & sales tips and tools. And you need to turn all of them into an automated money-making machine that does the job, so you’re out of the wheel.

Asking yourself where to start? Copy and paste from WooCommerce merchants who already thrived from successful marketing strategies.

In this article, we’ll show you 3 online marketing hacking tactics proven effective by 3 WooCommerce brands, that you can immediately copy and apply to boost your store’s growth.

Growth-hack email list from 3282 contacts in 2 months with coupon popups – proven by Monti Fashion

According to Emarketer, ROI of email marketing is 122%, more than four times higher than other marketing channels. “Email marketing is not dead, it evolves”. That’s the reason why you need to convert your hard-earned traffic into contact leads to reserve for email marketing campaigns. Building an evergreen email list is crucial to sustainable growth of online businesses.

Monti Fashion (monti-fashion.com) managed to successfully collect 3282 new email contacts into their list in less than 2 months by applying a simple tactic: incentivise new visitors to give away their email for a sweet voucher that can be immediately applied in the first purchase:

The coupon popup shows up 3 seconds right after a visitor enters the site for the first time. Using a nice product image as the popup’s featured background, Monti Fashion shows their meticulousness in even small details that capture customers’ attention and embed their brand into customers’ impression.

It’s much easier to ask new customers for their email than persuade them to make a purchase, and those eager to give away their email for your sweet coupon are much more willing to purchase. With this little catchy popup, you can easily convert new visitors into email subscribers in under 10 seconds, and motivate them to start buying with a discount coupon.

Monti fashion built this popup with Better Coupon Box app in Beeketing. It literally requires no CSS/HTML coding skills, which makes building website popups never that easy and quick.

Here’s how to do it like Monti Fashion

Install the Beeketing plugin and get access to Better Coupon Box.

On the popup editor, craft an engaging subject and callout text for your popup, and enter the discount coupon:

then choose whether you want to collect email subscribers or social followers, or even both:

To add your branded image into popup’s background, simply upload the image file from your computer:

In just 2 minutes, you can build a clean and beautiful coupon popup for your WooCommerce store just like Monti fashion. Your converted emails will be stored in Better Coupon Box’s subscriber list and automatically synchronised with your email marketing service (most popular services such as MailChimp, iContact, Constant Contact, Campaign Monitor, etc. are support).

Increase average order value by 37.5% with upselling & cross-selling – proven by Fig & Bloom

35% of Amazon’s revenue was directly accounted for by upsells & cross-sells, as declared by Amazon in 2007. Today, they still exploit the strategies heavily on every page of Amazon website, even after customers already complete the purchase. So, what’s hot about that?

Let’s interpret from the obvious facts:

  • It’s easier and less costly to sell more to existing customers than to attract new ones
  • Relevancy is the new king. Online shoppers are more willing to buy items that are relevant or go well with products they already bought.
  • Online shoppers love saving money by hunting discounts. Finding value bundles are like finding diamonds.

Fig & Bloom (figandbloom.com.au), an Australian online brand powered by WooCommerce wittingly applies upselling & cross-selling strategies on their products and has seen amazing success.  

Fig & Bloom mainly sells bouquets for events like weddings and corporate parties. The brand sells vases and chocolate as accessorised decorations and gifts.

When vistors start buying bouquets, they will see an upsell popup suggesting vases or chocolate that should be bought together with the bouquet:

The fact that prices of these additional items are pretty low compared to the bouquet’s price doesn’t make customers hesitate to go over their budget just a little bit to have a perfect gift package.

On average, a bouquet sold by Fig & Bloom is at $120. The average upsell value from these accessorised items is $45 per customer, which means Fig & Bloom is able to lift up their average order value by 37.5% with this upsell offer.

In this a month, Fig & Bloom has made an extra $6,250 from 133 success orders with upsell offers created with Boost Sales app by Beeketing.

With intuitive and energy-saving settings, Boost Sales app makes upselling & cross-selling strategies so automated and ready for WooCommerce merchants to boost average order value and genarate thousands of extra revenue.

Reduce cart abandonment rate to 27.6% in 27 days with social-sharing-for-incentive & exit-intent countdown offers – proven by WSJ Renew

The number 67% of cart abandonment is obsessive to most store owners. Roughly 7 out of 10 people who seem ready to pay for your stuff just abandon their order and leave right before checkout.

Imagine how much potential sales you might be able to save if you could reduce the cart abandonment rate to, less say, below 30 percent?

WSJ Renew (wsjrenew.com) tested a simple sales trick: they give customers appealing incentives to motivate checkout. Here’s how they do it:

Offer a free gift at cart page:

Those who reach the cart page are highly likely to complete checkout. What WSJ Renew needs to do is a little push that encourages these customers to proceed their orders. They offer a free gift if customers take a small challenge: share their order on Facebook.

The message title “Do you want MORE for the SAME price?” hits off when the offer pops up on the cart page, catching customer’s full attention. With just a few clicks in 10 seconds to share the order on Facebook, customers can have a free item automatically added to their cart.

A smart thing about this offer is, by leveraging the social sharing effect, WSJ Renew can gain social referral traffic from posts shared by their existing customers on the largest social platforms like Facebook and Twitter.

Offer exit-intent customers a discount taken in 5 minutes:

To prevent customers from leaving without completing orders, WSJ Renew also creates a countdown discount offer showing up at exit-intent detection. The idea is built from the fact that urgency drives spontaneous purchasing behavior effectively.

Leaving customers have the chance to take 5% off their order if they take this last-minute offer in 5 mins:

With Checkout Boost app by Beeketing, WSJ Renew can easily create this amazing exit-intent countdown offer without any complicated hard code:

By adding these 2 offers, in 27 days WSJ Renew has seen an decrease in their cart abandonment rate from 78.2% to 27.6%, made nearly $16,600.84 in extra sales from 100 successful orders, and gained 30 referral social visitors:

How can you start boosting conversion by learning from these successful stories?

Small tweaks can do surprising works, and you wouldn’t know if you don’t implement tests on your store. With Beeketing plugin – Marketing Automation for WooCommerce, it’s easy as a piece of cake to try these powerful WooCommerce marketing tactics and see results in short time, without hiring any developers.

Ready to replicate their success for your own business with Beeketing plugin?

The post WooCommerce Marketing Hack: How to Automate Sales Growth (Plus 3 Case Studies) appeared first on Beeketing Blog.

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We know it’s a bit overwhelming to start as online entrepreneurs. You definitely have so many associated tasks that you have to deal with when selling online. It seems like you never have enough time to handle everything no matter how much effort and time you put in: answering the phones, replying customers’ emails about new arrivals, manually processing orders, working on newsletters while managing the product deliveries, etc.

But here’s the thing…

You don’t even need to do all that stuff yourself. The truth is even when you do all the things manually, it’s hard to make sure that the outcome is equally worth it. The day-to-day operational tasks are tedious and sometimes are neglected unintentionally.

There is only one way out: Automation.

Plus, it’s such a waste if you don’t take out the most of a robust platform such as Shopify. Why? Because Shopify helps you to build a powerful store with various apps that can take the burden off your shoulder and tremendously help you automate your daily operations, marketing and customer support.

In this article, we will show you how to automate your Shopify store, which starts from automating your Marketing effort. Let’s take the most from Shopify’s existing resources to streamline your process and start to skyrocket your sales!

Here is the customer purchasing journey after they are aware of your store:

If you want to automate your operations to boost your sales to the next level, you should focus on every single step that a customer makes. At this point, Shopify provides you with some good apps that can function smoothly and optimize your sales at each step, following the purchasing journey.

1. Automate push notifications – Persuade customers to grab some items right away with real-time interactions

Right when customers land at your homepage, you have chances to intentionally introduce your products to them. By using social proof as push notifications to build credibility and create urgency and scarcity, you can bring visitors with real-time updates on your products and encourage them to buy those items right away. 

Sales Pop is such an example to help you do so. It builds trust on your brand with social proof by automatically showing recent sales popup notifications. Sales Pop can collect the sales data, sync the order information and display all recent sales popups of the orders that customers have made on your storefront.  It brings a real feeling to your site, which shows evidence that there are many happy customers already buying with you, thus customer engagement is increased and visitors are more likely to be converted into buyers. Our customers Skinnytan.co.uk got an average of 100 clicks per day on sales pop notifications, which means they have 100 extra times everyday to successfully draw viewers’ attention to their aimed products and create more sales with those 100 visits.

Not only should you bring customers a real feel of products’ popularity with Sales Pop, you also need to speed up the purchase process by making your customers feel like this is their ONLY CHANCE to grab the products and it’s TIME.  An effective tool that increases scarcity and urgency by automating countdown notifications is Countdown Cart. By automatically tracking your store’s stock and digging into the information of a product such as number of views on the product, the number of carts which has the product in, the number of the product purchasing orders that have actually been made, Countdown Cart helps to persuade customers to buy the products as QUICKLY as they can before you might run out of them.

Another powerful tool that also helps push out notifications, yet at the end of purchasing journey when customers tend to leave their carts is Recover Cart Pusher. With its smart algorithms, Recover Cart Pushers automatically detects cart abandonment and sends a push notification to customers on their desktop 15 minutes/1 hour/24 hours (up to your setup) after their carts were left. At this point, you don’t need any emails or SMSs to remind your customers to complete their orders, Recover Cart Pusher already automates those notifications even without having your customers’ contact details or having them stay on your sites.

Recover Cart Pusher also helps you push out notifications about your store’s best deals and latest arrivals by automatically collecting subscribers when they click on the Permission box. You don’t even need their private information yourself, yet the opt-in rate is much higher and the effectiveness is more significant than emails!

2. Automate product recommendations – Unlock your full sales potential with the right products recommended to the right persons 

Just showing visitors what you have on your store is not enough. Customers believe in references and experiences from other the previous buyers. That’s why product recommendations play a key part in building trust and converting visitors into sales. Hereunder we recommend two great product recommendation tools that can ease your pain from all of complicated or manual settings.

Developed from big data and AI machine learning, Personalized Recommendation collects data, analyzes it, then understands your customers’ behaviours to accordingly suggest the products that they might be interested in with “Bought this also bought” widget or a bundle of products based on their cart with “Cart recommendations” one. As its name says, it automates the product recommendation process and free your from all of tedious setups. With its smart learning process, Personalized Recommendation undoubtedly increases the average order value. You don’t even need to be a smart guy who records down your store’s data in order to follow up with your customers’ needs, or fumbles with an app’s setup to create such technically-correct widgets. With Personalized Recommendation, just install the app, and click on “Turn on widget”, that’s it!

No more than 3 minutes and everything’s perfectly set up for you and your customers!

With the help of Personalized Recommendation only, our customer Sparrow Hill Lane has made roughly $570,000 in sales in just 6 recent months, with 24,202 carts added and 3,072 successful orders. Is it just amazing?

Once you’ve got a chance to suggest potential products to your customers, how about getting them to pay more each time they purchase without planning at first? Based on your store’s historical data, Boost Sales can help you achieve that by its targeted upselling and cross-selling deals. It can automatically pick up the most appropriate products to recommend based on customers’ shopping behavior or bundle up items that go well together into an irresistible combo to suggest your customers. All you need to do is to activate these smart up-sell offers on your store!

One more great feature of Boost Sales is that it detects the last step of purchasing journey then suggests them more relevant items that customers might want to buy before checking out. Sounds cool, isn’t it?

Check out definite tips to take out the most of Boost Sales here!

Boost Sales automates all the process of selecting the right products and showing them to your customers, so you don’t have to set it up yourself. It’s completely not idle talk! You can track everything on the dashboard of how much sales your store’s made, number of carts, number of successful checkouts and then assess your store’s performance with current using upsell/cross-sell deals.

You can see hereunder is a real sales that one of our customers who has successfully made it to the top by taking the most out of Boost Sales! If they could made it, so can you.

Amazon boosted the revenue up to 35% with this upselling and cross-selling techniques. How many percents do you want to crack?

3. Automate your email marketing efforts – Nurture relationships with your customers and subtly uplift sales

You might feel like something is missing here. Yes, I’m talking about newsletters – email marketing, the most effective tool that automates email sending process to the next level and boosts ROI to its highest (every $1 spent in marketing can generate $38 in ROI, according to Campaignmonitor).

Data from Pewinternet shows that 92% of adults in the United States use email, and 61% of these email users are checking and sending emails on an average day. In addition to the huge amount of email users that you can leverage to reach your targeted market, the cost for email marketing is comparatively low yet it brings the highest ROI. Hence, keeping in touch regularly with your customers with email marketing campaigns even when they’re not shopping on your store drives intangible values to your business growth.

Keeping in touch regularly with your customers even when they’re not shopping on your store drives intangible values to your business growth.

Customers engagement can start from automatically sending them a lovely welcome email 30 minutes after their first visit to your store with the help of Happy Email to frequently keeping them engaged with the latest information from your store such as New Arrivals, Products-that-can-be-bought-in-cycle promotion or Cross-sell collection that might interest your buyers.

First, let us talk about sending a NATURAL 30-minutes-after email on behalf of you as a store owner. We both agree that making a first impression great to your customers is a crucial part to keep them with you for further orders. Yet you definitely don’t want to be too rush, which might be a bit annoying to your new visitors. To make the flow more natural, it’s recommended that you should wait like 15-30 minutes to send the welcome email after their first visit to your store.

With beautifully-written personalized messages, Happy Email automates welcome emails and seamlessly sends them 30 minutes after customers’ first visit. You can still enjoy your holidays while achieving the target of making your customers feel welcomed and connected.

First impression is important but not all. Keeping relationships and connections with your customers along the way is unsurprisingly crucial if you’d rather be their top-of-mind option. Developed with AI technology, Mailbot can be your email assistant which helps you send out perfectly prepared weekly newsletters to keep your customers updated about new products coming or automatically generate and cross-sell a new collection based on their previous purchase history. Even more, Mailbot can track your stock and analyze a products’ life cycle then create personalized emails to promote that product, just in time when your customers need to buy it again (for example: skin care items, house cleaning products, etc).

You need proof that Mailbot can really skyrocket your sales with those engagement and cross-selling emails? I got this statistic back for you. This shop started with Mailbot 6 months ago, and here is the performance that they’ve achieved so far. They got $5,115,126 in sales with ~ 169K emails sent. It’s undoubtedly that emails cannot be underrated.

However, don’t get me wrong that Mailbot is only powerful in terms of machine learning and automation, when it comes to customized themes or designs, Mailbot also provides you with multiple graceful options to make your emails stand out and attractive to your customers!

Checkout how to effectively use Mailbot to boost your sales here!

The coolest thing we found about the app is it also provides store owners with useful insights, thanks to in-depth Analytics & Optimization. All campaigns’ results are reported in 1 dashboard for you to keep track of your KPIs and how Mailbot’s helping you to reach them. You’ll have all details in your hand from the number of subscribers, orders, emails opened, slipping away customers who come back, orders by loyal customers to generated revenue with Mailbot. Everything is transparent and easy to track without any effort of setting up since all actions are automated for you.

Since automating your Shopify store can help you achieve an incredible sales goal, there is no reason to hold it back. These automatic apps are really a game-changer which makes you sell more and feel less stressed. Time is absolutely yours, and you deserve to have a work-life balance, spending time with families and friends instead of staying at home racing with the clock to support your customers.

Give automation a shot and let us know how much you’ll be achieving in the comments

The post How to automate your Shopify Store with Beeketing apps appeared first on Beeketing Blog.

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According to Olyo in 2017, engagement rate of Facebook Messenger Marketing is 12 times higher than those of other traditional channels.

What does this mean?

It means if you send your customers a message via Messenger, the chances are they will open, read and interact with your messages.

With over 1.3 billion users (and dramatically increasing day by day), Facebook Messenger Marketing is an untapped potential for online sellers. The businesses who early adopt this fast-growing trend are going to have huge advantages over their competitors to boost customer engagement and sales.

Today Beeketing proudly introduces to all Shopify merchants a brand-new Messenger Marketing Automation tool – Happy Messenger.

Happy Messenger – Grow Sales with Automated Facebook Messenger Marketing

Happy Messenger is an automated Facebook Messenger tool which allows to re-engage your customers in the blink of an eye. The app helps to send a thank-you message instantly from your Facebook page to shoppers’ messenger inboxes after they complete an order on your online store. You can insert a coupon code or product links into your messages to motivate them to come back, make them happy and buy more from your store.

Happy Messenger also provides an opportunity to connect with your customers via such an engaging and personal channel such as Facebook Messenger.

Customers can chat directly with you via Facebook Messenger by replying to your automated yet personal messages, without having to create a support ticket. After that, both you and your customer can follow up the conversation anytime, anywhere on mobile or desktop. Thanks to the app, it’s never been easier to get closer, build trust and establish the relationship with your customers like between real people, and what’s next, more sales are coming your way!

Take a look at Happy Messenger demo store to see how it works

How Happy Messenger works

After successfully installing and activating Happy Messenger on the store, you will see a permission box with a promotional message appear under Add-to-cart button on each of your product pages:

Notice: The position of the element may vary depending on your store’s theme.

After customers opt-in (tick off the permission box) and complete their order on your store, Happy Messenger will automatically send a thank-you message instantly from your Facebook page to shoppers’ Messenger inboxes.

How to use Happy Messenger 1. Install

Installing Happy Messenger for a store is a breeze within one click, no coding skill required

2. Connect your Facebook page to Happy Messenger

To activate Happy Messenger app, firstly you need to connect your page to the app:

  • Log in to your Happy Messenger app
  • On the Dashboard, click Connect Facebook Page

  • Sign in your Facebook account then click Select page
  • Select your store page you want to use from the list.

If you connect your page successfully, you will see your Facebook page displayed on the Dashboard like this:

3. Customize message you want to send to your customers

Scrolling down to the bottom of the Dashboard page, you can see many editable fields, where you can customize your page’s message.

4. Customize app interface on your product page

Now go to Permission Box page and write up the content of the element such as title, Intro message, etc. which will be displayed on your product pages.

You can also find out more about how to change permission box’s position on your site here.

Conclusion

We hope that thanks to our brand-new Happy Messenger app, you can leverage Messenger Marketing to grow the relationship with customers and instantly take your revenue to the advanced level. If you have any question about this tool, don’t hesitate to ask in the comment below or shoot us an email at hi@beeketing.com.

Happy Selling!

The post Introducing a new free Automated Messenger Marketing solution to grow sales on Shopify appeared first on Beeketing Blog.

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Every day, eCommerce stores try to figure out the next actions to increase their online sales and ultimately, grow their business. The good news is opportunities are everywhere. The challenge, however, is where to find them. This is where leveraging on customer data and keeping track of your eCommerce metrics will come in.

Without eCommerce metrics, it’s difficult to know where you are heading. But with the right eCommerce metrics, you’ll be making informed decisions based on data and current trends instead of relying on your guts.

But, with the vastness of data at hand and different metrics to consider, what eCommerce metrics do you need to prioritize? How do you find the right metrics for you? How do you transform your data into actionable insights?

Understanding Buyer’s Journey

We know that eCommerce metrics is a huge undertaking with complexities, so today, we’ll focus on what’s really important for your online store: your customers.

Your customers are your lifeblood. They’re keeping your business alive. This is why understanding your customers by looking at how they progress into the sales funnel will help you uncover the right eCommerce metrics to focus on first.

The concept of buyer’s journey maps a customer’s progression from research to purchase. To simplify the process, follow these 3 familiar eCommerce stages: Traffic, Conversion, and Retention. 

Each stage is combined with buyer’s journeys to ensure that you will cover all shopper’s steps into your eCommerce metrics.

7 eCommerce Metrics to boost sales and drive loyalty Traffic Metrics

Buyer’s Journeys: Awareness and Interest

Visitors have arrived at your online store, what’s next? The following eCommerce metrics will help you understand what you can do with your traffic or learn how to gain more.

1 – Marketing Channel Performance

Understanding how your online store is found by your customers is a key ingredient in making strategic decisions in your marketing efforts. A marketing channel metric allows you to identify where most of your traffic comes from. Depending on what tool you are using, they are commonly categorized as paid search, organic or referral.

Google Analytics has a Channel Report that gives you a general view of your marketing channel performance. This Channel Report has a straightforward dashboard that tracks which channels acquire more customers and how much revenue they are generating. Go to Acquisition > All Traffic > Channels. A dashboard similar to the one below will appear.

Alternatively, GinzaMetrics has an interactive Marketing Channel Performance dashboard. Its interactive charts let you hover over any graph and reveal additional information about it just like below:

Do not only focus on the volume of traffic you’re getting from a certain channel. You also need to look at the conversions you’re generating. After that, analyze why a specific channel returns a good conversion rate. Is it because of the demographics or the ad campaign you ran? Highlights the strengths and apply them in your underperforming channels.

2 – New vs. Returning Visitors

The New vs. Returning visitors metric is a great way to know if you are gaining new customers over time and to learn how many of your past customers actually come back to your site again.

It is also where you can understand how your returning visitors behave differently from the new ones. If there is a discrepancy in their behavior, you can gain insight as to why and what you can do to address any gaps.

Google Analytics has a predefined New vs Returning dashboard. Go to Audience > Behavior > New vs Returning. What it shows is a direct segmentation of new and returning visitors with their behavior (e.g. average session duration) and conversions (e.g. revenue) just like below.

Treat new and returning visitors differently. If you notice that bulk of your revenue comes from your returning visitors, put a strategy that entices them to come back and make a purchase again. For example, once you detect that you have a returning visitor, popup a discount coupon like the ‘welcome back’ coupon from Absolute Nutrition.

You can also create an entrance popup using Better Coupon Box to target first-time visitors asking their email addresses in exchange for a discount. By capturing their email addresses, you can send relevant contents in the future and nurture your relationship.

Conversion Metrics

Buyer’s Journeys: Consideration, Purchase

The following conversion metrics will give you insights as to how many are actually buying and what you can do to drive your visitors into a purchase.

3 –  Average Order Value (AOV)

Understanding your AOV will help you helps you examine how well you are performing at closing your deals. Say, for example, are your product listings generating enough interest to add more products? If you are selling earrings, have you not forgotten to cross-sell your necklaces and rings to go with them? Google Analytics has an ‘Avg. Order Value’ readily available at Conversions > Ecommerce > Overview link.

If you notice that your average order value is declining over time, make it compelling for customers to add more items to their carts by offering bundled items or upsell and cross-sell items at a discounted price. Boost Sales has upselling and cross-selling capability to help you sell more and increase your AOV.

4 –  Cart Abandonment Rate

The cart abandonment rate will help you track the number of visitors who have added items to their carts but left your site without going through the checkout process. If your visitors are abandoning your site after adding items to their carts, this might entail that you are showing the various reasons why shoppers leave their carts, such as unexpected costs, excessive payment checks or expensive pricing.

You can check your cart abandonment rate using Google Analytics. Go to Conversions > Ecommerce > Shopping Behavior and look for this:

If you are already in the average 68% shopping cart abandonment or nearing it, you have to examine why you are experiencing such cart abandonment rate. More importantly, create strategies to address this by using an exit-intent popup. What it does is when a visitor is about to leave the site, a popup message will appear convincing the visitor to proceed to checkout. You can do this by using the exit-intent technology of the Checkout Boost tool.  

5 –  Checkout Abandonment Rate

Similar to cart abandonment rate, you can also keep track of the number of users who have added something to their carts and have proceeded to the checkout process but later on did not complete the purchase.

It is also an important eCommerce metric because it understands why customers don’t buy even if they are already in the checkout process. Say, for example, you may have last-minute additional prices or your checkout process is too long.  There are various reasons why customers don’t complete a purchase. That’s why Google Analytics has an in-depth report using the Checkout Behavior Analysis.

Go to Conversions > Ecommerce > Checkout Behavior. It will display the below dashboard. You can see which part of the checkout process your customers are abandoning: Billing and Shipping, Payment or Review. If for instance, you have high ‘Payment Drop-off’, check your payment portion and understand any possible challenges that your customers are facing.

Retention Metrics

Buyer’s Journeys: Use, Advocacy

Learn the eCommerce metrics that will help you understand how you can encourage customers to make repeat purchase and become brand advocates.

6 –  Customer Retention Rate

Customer retention rate will help you analyze how long your customers remain active before churning. By your customer retention rate, it will give you insights to improve your customer acquisition and retention activities.

Customer retention rate analysis is always based on tracking a cohort of your customers over a period of time. Cohorts are unvarying and regular groups who are monitored over time.

You can use Google Analytics’ Cohort Analysis. This analysis segments your visitors from their acquisition date and their retention rate. The retention rate is the number of people in that cohort who returned in the nth period of time divided by the total number of people in that cohort. Using your Google Analytics, go to Audience > Cohort Analysis. This will display the report below.

If you look at the data above, you can look at the trend of your customer retention. The densest days are ‘Day 1’ and ‘Day 2’. This means that visitors are more likely to return on the first and second day after they visited your site. To take advantage of this, you can create discount coupons that can be redeemed on Day 1 or Day 2.

You can also amp your days with low retention rates. Say, most visitors will churn at Day 6 and above. You can trigger an email campaign targeting customers who visited your site after six or seven days from their last visit.

7 –  Customer Lifetime Value Analysis

The customer lifetime value (CLV) is a prediction model used to assess the financial value a business will generate from its entire relationship with a customer. Because it is normally tied up with the channel where the customer is acquired, it has similarity with the Marketing Channel Performance that we’ve discussed earlier.

The difference, however, is the performance that they are measuring. CLV is predictive in nature as it provides you with the spending value of a customer in its lifetime. With that information, you can allocate your marketing resources profitably. It encourages online store owners to focus on the long-term value of customers instead of investing resources in acquiring customers with low total revenue value in the long run.

Google Analytics’ Lifetime Value analysis will be come in handy for you. Here’s a sample dashboard:

The Revenue per User (LTV) and Revenue (LTV) columns will help you understand which acquisition channel generates the highest lifetime value. This way you will know where you can find the best customers with good spending value.

Metrics for Success

Without eCommerce metrics, you are just blindly selling. You cannot grow what you cannot measure. Find the right eCommerce metrics that suit your online store’s needs and objectives. Use the above eCommerce metrics to help you transform data insights into business actions.

The post What are the best eCommerce metrics I need to prioritize? appeared first on Beeketing Blog.

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Upselling and cross-selling techniques can maximize the benefit of both customers and online business owners. Forbes has mentioned these selling tactics for helping Amazon boost the revenue up to 35%.

I believe this number has gone up so far.

Wondering how to boost your online store’s revenue up like Amazon?

The reality is that acquiring new visitors costs you a lot of money and efforts. It means for better ROI, you should increase your average order value as much as you can. Thus, the real question is how to make people spend more on each order?

And in this post, we are going to show you how upselling and cross-selling can solve this question and help your online store grows to the moon.

Do upselling and cross-selling techniques really matter?

Did you know that the eCommerce conversion rate is just about 3%. It means with 100 visitors, probably 3 people will turn into your customers.

Thus, you should care about increasing the customer lifetime value by using upselling and cross-selling techniques.

With a focus on assisting your shoppers like a virtual salesperson, this selling strategy is giving your customers a chance to win something from your online shop. Everyone loves the winning feeling, it makes them happy.

And, happy customers are the ones who would be willing to spend more.   

Real examples that upselling and cross-selling helps online businesses sell more Amazon

Amazon is always the best example of using upsell and cross-sell to boost the revenue up.

As you can see in the image above, when I am browsing the Kindle Paperwhite product page, Amazon suggests me to upgrade my choice by buying the bundle with a better price. The feeling of saving money will encourage me to buy it.

Moreover, no problem if shoppers don’t want everything in the bundle, Amazon offers the customize function that enables buyers to choose what they want. Another way to make people spend more in a second.

Here’s another example about Amazon’s cross-sell.

When I check a drill, Amazon AI (artificial intelligence) with their data knows what I need and deliver me this “Customers who bought this item also bought”.

Just a simple sentence and a little social proof, shoppers will be convinced to take a look at them and buy more. How awesome it is!

To grow your eCommerce store, try to apply these techniques. You can employ your own “bought this also bought” block with the Personalized Recommendation app. This app will automatically recommend right products to your customers based on their browsing history or products added to their carts.

Best Buy

One more example comes from a big eCommerce business. Best Buy has many products on its website and they packaged items into a bundle to sell just like what Amazon does.

Tip: Create a bundle that benefits your customers and enable them to customize their own that suits their needs and budget.

Here’s another example from Best Buy. After people adding an item to the cart, a popup will show up promoting for some “on sale” products, it’s a good way to cross-sell other items.

To apply all of these upselling and cross-selling techniques to your online store, try Boost Sales which allows you to bundle up your products and create your own upselling and cross-selling strategy. This app definitely can help you to create best upsell and cross-sell offers that can convert.

Asos

The most common way to of products cross-selling is suggesting people buy other products. In this example, Asos uses “Buy the look” trick to encourage shoppers to buy more to get a perfect look with the original product.

Not only you are giving your shoppers some suggestions for their outfit ideas as a helper but also encourage them to buy the whole things in this look.

Sephora

Another way to apply this upselling and cross-selling technique is offering the supplementary products to your customers. Supplementary products are two or more items that have to use together.

For examples, take a look at Sephora, when I visit a beauty powder product page, there is a “use it with” block which shows me a sponge to use with this powder. A simple and easy way to convince me to add this sponge to my cart. The result is, I spent $15 more on Sephora. This is exactly how an one click upsell increases the profit for a ton of online stores.

What should you care when applying upselling and cross-selling techniques?

There are so many ways to do upsell and cross-sell but there is nothing called the best way. It’s all depends on your business model and your audience.

But at least, I want to give you some things you should notice when building your own upsell and cross-sell strategy.

  • Choose the right one:

This strategy is not just about how to increase sales, but also about how you treat your online shoppers. Thus, don’t offer them the irrelevant products.

Your potential customers will be confused if they are looking for a healthy product and you keep trying to cross-sell them some fast foods. It’s weird!

Take a deep research on your online store’s data such as sales history and build your own upselling and cross-selling strategy by making a bundle of what your customers frequently buy together.

  • Don’t overuse it:

I know that this tactic is powerful and effective but never overuse it.

Forcing your visitors again and again to see recommendation products is not a good idea. Let imagine that your customers are trying to purchase some products from your online store, but your checkout process still cross-sells other products again and again.

How would they feel? It’s annoying.

It feels like you are trying to take their money but not helping them. Your customers will leave your site and never come back.

Therefore, in the checkout process of your online store, just offer the upselling and cross-selling deal one time.

  • Care about copywriting:

You know why the phrase “customers who bought this item also bought” works like hell? Because it’s the easy way to prove that other people buy these items and the shoppers should buy them too. And people love social proof.

You can see that, most of the purchasing decisions are emotional. Choose the right words to touch customers’ feeling and you will be surprised with the result.

There are some powerful words that can help your eCommerce store sells like a machine. Try to apply “free”, “save”, “encourage”,”you”, “your”, “people like you love these items”, etc to your site and wait for a magic happens.

  • Use data analytics:

Try to analyze your online store’ data to understand your audience deeper, there are so much information you can use to upgrade your selling strategy. It’s the big advantage of eCommerce, use data analytics to grow your online business.

Wonder why data analytics involve upselling and cross-selling?

As I said above, with data analytics, you totally can bundle your items up in a package and sell it effectively. Moreover, with your data, you will know what bundle works best or what copy brings more sales for you.

Wrap up

If you aren’t using this upselling and cross-selling tactic for your online store, you’re leaving money on the table. With good process, they not only increase your online sales but also make your shoppers happy.

As an eCommerce store owner, making profit is always obviously important, but it’s even more in helping your shoppers achieve their goals. Do it naturally and your customers will spend much more than you think.

The post How to use upselling and cross-selling techniques to get more sales for your online stores appeared first on Beeketing Blog.

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Better pricing doesn’t always have to be dropping your prices instantly. It’s somehow psychological in nature. There’s a subtle art to make it appear that you’re offering a better price without sacrificing your bottom-line.

This is where presenting offers, discounts, and deals will help your online store achieve your revenue goals. In fact, 96% of consumers use coupons and 92% of consumers always look for a deal when shopping. As a general rule, most customers are attracted to buy a product if they see more value in it.

Now, we’ll look at some of the most popular ways you can use discounts to drive customer loyalty and conversions and, of course, how to most effectively use them.

Types of offers, deals, and discounts

Here are the most commonly used types by popular online stores:

  1. Cash Discount
  2. Percentage Discount
  3. Free Shipping
  4. Value added offers
  5. Member-exclusive rewards
  6. Product bundling

Cash Discount

A direct price-off incentive that an eCommerce store offers to a shopper in return for a purchase made, e.g. “Apply $5 Discount”. A price-off incentive can appear as a direct cash discount or with the use of a coupon code.

E-commerce stores often use cash discounts to take advantage of the principle of urgency, as these cash discounts are most of the time only available for a limited time. If shoppers won’t purchase the item now at a discounted price, chances are they’ll miss out saving money when they purchase at a later time.

Percentage Discount

A percentage-based incentive works the same as a cash discount/coupon, except that you are offering the incentive with a percentage reduction of the item’s value, e.g. “Apply 5% Discount”. The same principle of urgency applies, however, the effectiveness now becomes relative because of the customer’s perception.

Free Shipping

Free shipping is the number one option why shoppers checkout online. It even motivates shoppers to take an action just to qualify for free shipping. Just like 48% of shoppers add more items to their carts to qualify for free shipping and 41% of shoppers even search online for a free shipping promo code.

Value-Added Offers

Without discounting your product’s price, you can offer your shoppers with a value-added item, e.g. free gift, in exchange for their purchase. Most of the value-added offers can be complementary items or you can use your slow-moving inventories as a free item or offer a free service.

How to use offers, coupons, discounts, and deals to drive sales and customer loyalty

When it comes to applying offers, coupons, discounts, and deals you have limitless options. But, let’s explore some of the best practices in the eCommerce industry today coupled with the most creative ways and examples to use them to drive your online revenue and influence customer loyalty.

1 – Email Subscription Offer

Email seems a bit traditional but email marketing is still one of the most cost-effective marketing strategies with enormous ROI of $38 for every $1 spent. This means that growing your email subscribers list is a good investment for every dollar you spend on marketing.

By getting your shoppers’ email addresses, you have the avenue to build a relationship, drive sales, and foster customer loyalty in the future. You can entice your visitors to join your email subscription or newsletter by placing an email opt-in form together with a discount offer as an incentive.

For instance, this is an email opt-in form created by Better Coupon Box. You can offer a discount coupon for 5-15% off the shopper’s first purchase in exchange for his email address.

2 – Customer Loyalty Rewards

91% of consumers reported that they are a member of a member-exclusive loyalty program. They said they entered into a loyalty program because of member-only discounts or offers. There’s a willingness from customers to be part of an online store’s membership program because of the perceived exclusivity and access to rewards and deals.

An example of this is Target’s REDCard is a customer loyalty program which rewards its shoppers with additional 5% discount every time they shop. REDCard members also get early access to rewards and upcoming deals and discounts.

3 – Gamified Deals

Gamification is a fun and engaging activity that you can apply to your offers and deals. The element of surprise and entertainment will help attract your shoppers to participate. Gamification amplifies your customer engagement and helps you foster a positive customer experience. And a satisfied customer means a customer who comes back to your online store and makes repeat purchases.

A perfect example is the “Play! By Sephora”. The game mechanics are simple. Each month Sephora curates a whole new selection of their latest and best-selling products and then creates a game incorporating these products. The winners will receive free trials of the game’s featured products plus Sephora bonus points that they can use for their next purchase.

Another way to create a little fun for your offer:

Try gamification feature from Checkout Boost. This feature allows you to show offers only to customers whose order value reaches a goal amount. A heading bar will show up to encourage customers to spend a little more in order to receive a sweet offer.

It’s a win-win offer that both you and your customers will definitely love!

4 – Product Bundling

Product bundling is a type of upsell and cross-sell strategy that entices shoppers to order more items and enjoy the benefit of a bundled pricing. Product bundling works because shoppers will perceive that they will save more money by buying two or more items together rather than purchasing them individually. It’s also one of the most used strategies to increase a customer’s average order value.

Let’s take for example BaubleBar’s “Positive Vibes Special Pack!” product bundle which allows customers to select 3 bracelets for a lower bundled price.

The tool they’re using to create product bundles is Boost Sales.

5 – Influencer Offers

Influencer marketing has grown exponentially over the years because it generates 37% higher customer retention rate compared to other acquisition channels. To expand your reach and help you drive revenue, collaborate with influencers. Find the influencers that match your brand ideals and goals and then check their authority, reputation, and engagement.

What you can do is to provide your selected influencers with an exclusive discount code that they can share with their followers. Depending on your budget, you can ask these influencers to post the discount code via their social media sites. If you have more budget, you can sponsor a Youtube vlog with your chosen influencer.

Usually you can get product placements and mentions on the sponsored vlog just like how Native sponsored this influencer to feature their products. The viewers get a unique promo code which they can use to purchase the featured products. This unique promo code also helps your online store to monitor and track the redemption rate.

6 – Re-engagement Deals

You will encounter one-time customers who will go inactive and dormant after their first purchase. For some online stores, they will just let that relationship left unattended. Instead of wasting that relationship, you can still reignite that connection by presenting re-engagement offers.

For instance, you can use your online store’s app to send push notifications and app messaging to reach out to your inactive customers. You can also use SMS to send an incentive to your list of inactive and dormant shoppers just like how Zalora sent an 18% off deal to its inactive customers.

7 – Cart Abandonment Offers

The average worldwide cart abandonment is 68%. This means that there’s an alarming number of customers who leave your store without completing a purchase. You can still recover that seemingly lost opportunity by reminding the customers to complete their purchase with an exciting offer or discount.

Traditionally, popular eCommerce stores send out cart abandonment email as a reminder of the customer’s forgotten products without a discount or incentive. However, if you want a swift action from the shopper and drive the purchase, send a cart abandonment email including a tempting offer. For example, Toms sends a cart abandonment email with an exclusive free shipping offer.

8 – Exit Intent Offers

Online shoppers are sometimes still undecided when they visit an online store. If you want to quicken their path to purchase, you can employ an exit-intent popup that will trigger when the shopper is about to leave your site.

Make the exit intent popup more appealing by including irresistible deals and discounts. This exit intent offer is your last-second incentive to push your shopper to purchase. Gap has this exit intent offer in place so every time a customer leaves their site an 25% exit intent offer pops up.

9 – Customer Milestones Deals

Important customer milestones and moments such as birthdays and anniversaries can also be an avenue for you to drive revenue and customer loyalty. If you want to make your shoppers feel extra special then you can leverage on celebrating their birthdays and anniversaries.

For example, you can email them with a celebratory birthday email and then incorporate an exclusive birthday gift such as free product or an exclusive discount. Steal this strategy from Marks and Spencer wherein they send a birthday greeting email to its shoppers accompanied by a 25% discount offer.

10 – Referral Offers

A referral program is another way to reach more potential customers and drive your revenue. Also, one of the reasons why people remain loyal to a brand and begin referring it to their family and friends is because they want something in return.

To have an effective referral program, your store should present referral offers or incentives to drive your shoppers on inviting their loved ones to check your site. A referral incentive can be given both to the person referring and the person being referred to. Sperry’s “Give $20, Get $20” is a groundbreaking idea that demonstrates how you can drive more revenue by incentivizing both existing customers and new shoppers with cash discounts.

11 – Feedback Offers

Feedback is an important way to gauge your customer’s experience. It’s also a way to tell your shoppers that their opinions matter to you. Customers trust and stay loyal to online stores that make them feel important.

You can send an email asking for your customer’s feedback and at the same time, you can leverage this email to bring them back to your site and make a purchase. Motivate them by feedback offers such as coupon codes which they can use for their future purchase or a chance to win a raffle promo just like how Shaver Shop entices shoppers to leave a feedback in exchange for a chance to win $200 gift card.

A Profitable Business with Loyal Customers

If you want to drive revenue and customer loyalty, using offers, coupons, discounts, and deals should ensure that creativity and value proposition are applied in order for them to be effective and stand out from competition.

Customers begin their loyalty to online stores that provide a positive customer experience and a consistent excitement by providing the above examples of irresistible offers, coupons, discounts, and deals to accelerate sales and at the same time improve brand affinity.

The post 11 Creative Ways to Use Offers, Discounts, and Deals to Drive Sales and Customer Loyalty appeared first on Beeketing Blog.

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