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Serums made from leaves and seeds of the Tanzanian Moringa tree, optimized using other natural oils to achieve targeted skin health benefits…

Margaret Ackah-Yensu, British-trained aesthetician and Co-Founder of Tulii Skincare (an all natural, organic, ethical, fair trade skincare serums that work) joins Abby Wallach and Stephanie Flor.

  • Form treating burn victims with different oils
  • Moringa (from tree) used in Africa for centuries for many reasons-miracle plant
  • Distill in oil from the leaves, one of the most potent parts of the plant
  • Tanzania
  • How Margaret and her partner Rose felt like they had known each other all their lives, having the same agenda from different perspectives
  • A passion for skin care
  • Transition from Africa to the US
  • The process of starting a product company
  • Important to have a brand name that matters and refers to the brand’s ethos, Tulii, respecting the integrity of skin, means “all of us” (it is for all of us)
  • Distilling oil to keep nutrition in it
  • The tree of life, a miracle tree, the only plant on planet you could survive on it
  • An oil serum
  • Helps boost immune system oil skin, and high levels of sulfur which stimulates the production of collagen in skin, only plant that has amino acids
  • Molecules are so small, penetrates into the skin on a deeper level on its own (clinically tested)
  • The challenging of mobilizing
  • Margaret as an aesthetician working on women on men, and how the products she uses have changed, moving more and more into natural, become all natural because of long term effects
  • Working on an exfoliant—because a pain point is that so many are too harsh for the skin, dry it out
  • Supplying ingredients to other companies
  • Wanting it be like a fashion entrepreneur  — the approach, business thinking
  • Finding the tools to enhance what we find to be beauty, engaging in your own beauty for yourself

The post Margaret Ackah-Yensu of Tulii Skincare – Beauty Serums from the Tree of Life appeared first on Beauty Is Your Business.

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Hiring and development issues for beauty companies, how to build and design online experiences for beauty and scent…

Valerie Hoecke, Chief Digital Officer of LVMH Perfumes and Cosmetics, joins Rob Sanchez on location at eTaiL West in Palm Springs, CA.

In this episode:
  • How LVMH’s mission at conferences like eTail West is to recruit digital talent—raising visibility and connecting with vendors
  • Speaking about humanizing brands, personalization and then social media in beauty
  • Why influencers are so important in b beauty
  • Mining data and social listening
  • Creating inspired products and keeping that while being more data-driven in all ways
  • Cracking the ownership of data
  • Rich opportunities and tools becoming marketplace sand media platforms
  • Waiting for Smell-o-vision?
  • Augmented reality could make many things possible in beauty and for LVMH brands
  • The psychology of scent
  • LVMH’s many amazing brands with wide diversity

The post Valerie Hoecke of LVMH Perfumes and Cosmetics – Building Talent, Building Experiences appeared first on Beauty Is Your Business.

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Diving deeper into Wander Beauty with Divya Gugnani…

About a year ago, we heard from Divya Gugnani—one of the co-founders of Wander Beauty, the first travel-inspired, luxury color cosmetics experience, with deluxe products made of high performance and cruelty free formulas. The conversation focused on Wander Beauty’s fewer, better, multitasking beauty essentials to keep consumers beautiful on the go. Recently, MouthMedia Network CEO Rob Sanchez (who actually was one of the original hosts of Beauty Is Your Business), caught up with Divya in Palms Springs CA at eTail West to have a conversation focused about innovation, solving pain points, and psychology in growing a beauty brand, along with the relationship between content creation and brand — plus how the business accomplished product testing with Wander Beauties. 

Note: you will also soon be able to hear from Divya and her cofounder Lindsay Ellingson about their full entrepreneurial journey as female founders on an upcoming episode of the Entreprenista podcast presented by Socialfly on MouthMedia Network.

In this episode:
  • Why Wander Beauty sees value in eTail West, powering more personalized and mobile commerce
  • Content creation and brand
  • Divya on watching her mother transform from a stay-at-home mom to “glamorous diva” in ten minutes
  • Clean beauty and diversity should be a constant
  • Loving travel and beauty and wanting real women to feel good about themselves with clean beauty to be able to do that
  • Challenges to building the products and understanding the process and regulatory around beauty multitaskers
  • Anything you create and put it out there it should be 360 innovation
  • Finding pain points and innovated around those through extensively involving clients in the journey with them
  • Why its tough to innovate in beauty, how chemists want to do it in the easiest possible way, and why Wander Beauty did a lot of product development in Korea
  • Owning all pieces of the supply chain so it is transparent and the company can refine the process
  • Testing with real women – Wander Beauties
  • Being a “grass roots” company
  • How it is actually largely psychological, and how consumers are being tied to brand psychologically because of sharing values
  • The importance of not rushing it, doing it at a pace with which you can control quality
  • Thoughtful packaging and formulas that keep ingredients fresh
  • Authentic creative and empowering existing customers and influencers
  • Creating a “wanderland” moment of luxury and good feeling

The post Divya Gugnani of Wander Beauty – Catching Up at eTail West appeared first on Beauty Is Your Business.

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Transitioning between mass and prestige beauty brands, translating a brand across the globe into booming markets like China, and driving home the lasting impact of the original beauty pioneers…

Kiva Silberfeld, Vice President of Global integrated Marketing for the global beauty brand Elizabeth Arden, joins April Franzino, Karen Moon, and Abby Wallach in the MouthMedia Network studio powered by Sennheiser.

In this episode:
  • Kiva on playing working with some of the biggest brands, going to law school, having a mother in the business, and how her sister is a beauty editor
  • How she started with Estee Lauder
  • Working in two different segments off the market
  • Getting consumers excited over and over again for a product that has such longevity and staying power
  • Growing into one of the biggest markets — China
  • Longevity of brands marks the quality of brand and the innovation
  • How more and more younger women are discovering and liking the Elizabeth Arden brand
  • Starting with red lipstick, why Kiva wears it every day, and the connection of red lipstick for equal rights
  • Pink lipstick this year, for women gender equality
  • A desire to share the history of brand, and why Reese Witherspopon was a good choice as a spokesperson
  • How Elizabeth Arden is the only beauty conglomerate in the world with a female CEO
  • Different cultures use a different number of steps in beauty regimens
  • The change in the Chinese opportunity
  • The importance in being current on mobile in Asia
  • In China, better performance when a woman is with a man vs. a woman alone
  • Beauty on Amazon – strategy and opportunity
  • Counterfeiting the biggest issue with fragrance
  • A daily bath as meditation

The post Kiva Silberfeld of Elizabeth Arden – Red Lipstick, Celebrating Women, and China appeared first on Beauty Is Your Business.

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A former stand-up comedian sees how blowouts happen backstage so fast, and an opportunity to bring that quality and speed to any girl on the go with Glam&Go.

Erika Wasser’s company is disrupting the fast lane for beauty blowouts with a nationwide chain of hair salons. She’s putting her product in front of some of the most heavily trafficked area in New York, from health clubs to hotels, and wherever women might be looking for a fast bit of glam.

Erika Wasser, Founder/CEO of Glam&Go, joins Abby Wallach and guest host Stephanie Flor (Around the World Beauty) in the MouthMedia Network studio powered by Sennheiser.

In this episode:
  • How Erika’s past working in standup and as a TV host gave her the inspiration to start Glam&Go
  • Building a brand from a paper sign up sheet in a gym locker room to a chain of stores
  • How a writeup in The New York Times gave the business the expose necessary to move to the next step
  • Learning to listen to client demands to offer new services
  • Erika walks us through Glam&Go’s subscription-based service, and what led to this business model
  • Erika’s pragmatic approach to deciding which cities the brand has expanded into
  • Things Erika wishes she knew when she started the company
  • Erika’s shares some of her other endeavors, including a Rosé brand
  • What about Glam&Go has made it possible for them to open so many locations in such a short period of time
  • The team behind Erika that has helped make all this possible
  • Erika’s vision for Glam&Go’s future
  • Hiring employees for the first time, and how Glam&Go has managed to have such low turnover
  • The excitement of building out in new locations that are wildly different
  • Plus, Erika’s favorite restaurants and her favorite travel destinations

The post Erika Wasser of Glam&Go – Living Your Best Life with a Fast Bit of Glam appeared first on Beauty Is Your Business.

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Imagine being the face of a highly successful beauty brand–and then taking on a new frontier by starting a new brand, from scratch, solo. Dr. Robb was the founder of Clarasonic, and is now preparing to launch his own super secret brand, a new device with a new formula.

Dr. Robb Akridge (a.k.a. Dr. Robb) co-founder of Pacific Bioscience Laboratories, joins April Franzino, Abby Wallach, and guest host Stephanie Flor (Around the World Beauty) in the MouthMedia Network studio powered by Sennheiser.

In this episode:
  • Dr. Robb’s background in researching vaccines to cure AIDS, to working for Phillips and Clarisonic
  • How Dr. Robb’s restless need to solve problems has led to his many career changes, and what about Clarisonic has made it his longest ongoing job
  • The issues in the skin care industry that need to be addressed
  • The lessons Dr. Robb learned working the floors at trade shows
  • The process of developing the Clarisonic
  • Dealing with knockoff products
  • Dr. Robb’s new venture, REA Innovations, and what it’s like starting a new company in 2019 versus when he was working on Clarisonic
  • The long road ahead to develop a new, exciting, and effective product
  • The difference between the old retail pyramid model of sales and the current climate REA Innovations will be entering into
  • How to position your product towards educated consumers
  • Dr. Robb’s biggest “aha!” Moment
  • The similarities between the food and beauty industries
  • Plus, we get personal and learn Dr. Robb’s favorite foods, and what music he loves

The post Dr. Robb – Super Secret Skin Care appeared first on Beauty Is Your Business.

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Why the iconic New York City apothecary is anything but old-fashioned, focusing on consumer experience, partnerships with beauty brands, and keeping up with changes in the industry…

Ian Ginsberg, President of C.O. Bigelow Apothecaries (the oldest apothecary in America) joins Abby Wallach and guest host Kelly Kovack (Beauty Matter) in the MouthMedia Network studio powered by Sennheiser.

In this episode:
  • A musician who went to pharmacy school
  • Focusing on what happens when you walk in the door, and the consumer experience
  • Focusing on beauty ay Bigelow Apothecary
  • Making a catalogue
  • Developing a brand
  • Using ingredients and recipes from the 1800s
  • Decisions on which brands carry, and How Ian is fascinated by stories and other multigenerational companies
  • Keeping with changes in the industry
  • More volume per brands because of fewer brands
  • Great brands have passion great story, packaging
  • It is a marriage with brands — working together and help them with tools and support
  • People are not loyal in face care—a lot of work to create any success
  • Why the idea of an indie beauty trend may be laughable
  • A passion in music

The post Ian Ginsberg of Bigelow Apothecary – Is The Oldest Apothecary the Future of Beauty Retail? appeared first on Beauty Is Your Business.

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A natural born writer rose from staff to editor chief and publisher to one of the first online beauty magazines…

B. Kim Taylor, Publisher of BeautyNewsNYC.com (the “first online beauty magazine”), joins Karen Moon and Abby Wallach in the MouthMedia Network studio powered by Sennheiser.

In this episode:
  • The first online beauty publisher
  • How beauty media industry has changed
  • How she became an owner of Beauty News
  • Bringing in more indie and natural brands, whole body beauty, looking at a broader definition of beauty
  • More native advertising
  • More USA vs. international
  • Liking things made locally in NYC
  • How to stand out as a brand for coverage when pitching, starting with benefit
  • The current state of journalism
  • Celebrating accomplished women
  • Books coming up, and a play about homelessness
  • Different contributors that have their own tone and voice
  • Many publications turning toward a more conversational tone
  • How journalism might change in the future
  • Footnotes, fact-checking and advice for aspiring writers
  • Favorite books and the screenwriting process

The post B. Kim Taylor of Beauty News NYC – Beautiful Stories appeared first on Beauty Is Your Business.

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A veteran beauty expert and author shares insider secrets on what women want and how to look beautiful inside and out…

Andrea Pomerantz Lustig, Author of HOW TO LOOK EXPENSIVE; Contributing beauty editor, GLAMOUR Magazine, joins Abby Wallach, April Franzino, and Regina Gwynn in the MouthMedia Network studio powered by Sennheiser.

In this episode:
  • Andrea as an early beauty blogger, worked at Glamour and Cosmopolitan, Sephora.com
  • How skin care and wellness both huge
  • Aging has changed so much that there’s a new way to look old
  • Making friends and doing secrets in a newsletter that became popular and evolved into a blog
  • Agelessness, and aging in the public eye
  • Little secrets on how to look expensive
  • Hair color, and the Blush Sandwich
  • When you’re comfortable in your own hair,  you’re comfortable in your own skin
  • Glow older not grow older
  • The ability to express yourself in ways you couldn’t before
  • How beauty is power
  • A tip for lashes
  • What getting your money’s worth really meant
  • The rules of beauty are changing
  • Andrea Lustig
  • How to look expensive

The post Andrea Pomerantz Lustig – Beauty Is Power appeared first on Beauty Is Your Business.

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A lawyer’s perspective on the legal issues facing the beauty industry today, and what the Kardashian Empire, intellectual property, and the beauty industry have in common…

Jenny Odegard, Attorney at Law and Founder of Odegard Law (a boutique New York law firm specializing in consulting with creative professionals), joins Karen Moon and Regina Gwynn in the MouthMedia Network studio powered by Sennheiser.

In this episode:
  • Odegard Law’s focus, boutique law firm, two partners
  • Intellectual property protection
  • Why Odegard went into law, and how it is a really powerful tool set
  • How it is important to learn about landscape you are in
  • Re-entering and finding impartial professionals when you go into something you don’t understand
  • Often conventional wisdom may not actually apply
  • Why Odegard may discourage S-Corps for many smaller companies
  • The Kardashian “empire” as a general case study in intellectual property law
  • Laws regarding testimonials and truth in advertising
  • Being in an all-women’s space

The post 074 – Jenny Odegard, Attorney at Law – A Powerful Tool Set for Creative Entrepreneurs appeared first on Beauty Is Your Business.

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