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Adding a mobile app to enhance a salon experience is good business as it keeps clients informed about special offers, sends reminders, and tempts them to try new services.

Mobile apps enhance our smartphone experience, and a growing number of Americans live on their phones. In fact, many of us spend up to five hours each day peering at what’s happening on the small screen in our hand. Advertisers have capitalized on this trend by urging businesses to amplify their brand recognition by using apps that customers can download. Since projections show that over 321 billion downloads are expected by 2021, now is the time to get onboard utilizing what you’ve learned in cosmetology continuing education to polish your brand.

What Is a Branded App?

A branded app is one that provides relevant and compelling information that make the user’s life easier and invigorating. Usually, user-friendly and indispensable, the apps are seen as powerful ways of giving the customer something that will be engaging, helpful, or fun. An example would be an auto insurance app that helps the customer remember when it is time for car maintenance.

Salons Jump on the Branded App Trend

Your clients will be appreciative of your efforts to make their life easier. For instance, using your app, they can book an appointment, check up on when they were last in, and receive promos of events or news of items your salon is offering. All these tempting offers and information arrive on their cell phones without having to go to your website. The immediacy of this is a primary reason for establishing your branded app and putting it in all its efficient splendor on their phone.

Mobile apps are useful inside the salon so that clients can choose hairstyles, color treatments, and more.

Use Push Notifications

Push notifications are an expedient way to communicate with your clients. It is a basically a message that flashes on a person’s screen, announcing something of interest. For instance, if your salon is offering discounts on certain products or a percentage decrease in specific salon services on a particular day, the notification will announce that.

Your Branded App Can Be a Salon Showcase

Make your clients part of the salon’s progress as you showcase your favorite styles. Show them before and after pics without the need for them to search your site. Other ways to entice clients is to give them an idea of how the stylists are taking steps such as cosmetology continuing education courses or attending shows around the country or the world to hone their craft, which draws the client into your orbit. By showing them a particular makeover, they may want to try that look even sooner than their next scheduled visit. With the app, they can book their appointment immediately.

Make your branded salon’s app fun by adding games offering discounts, pricing deals, and other coupons.

Incorporate Games Into the App

MyDash has a new game you can incorporate into your app. It allows the user to spin and possibly win a salon giveaway. The gifts could be coupons, discounts, or a price decrease on a particular service such as hair color or haircuts. You customize the game of spin for “prizes” any way that suits you and your salon’s needs.

Living on the Go

Like most of your customers, you live on the go. Whether it’s using your cell phone to shop around for the best deal or advertising your salon, you probably do it online. Add your continuing cosmetology education courses to the list. With Beauty Academy’s online courses, you don’t have to worry about getting to a brick and mortar classroom ever again.

Instead, download our course material, and study whenever and wherever it is convenient for you. You can just download the test too, and submit your answers online. You’ll also receive your certificate of completion online. Call us if you have any questions, and our representatives are waiting to answer.  Check out our courses to find the easy way to complete your educational requirements.

The post Do You Need a Branded Salon App? appeared first on Beauty Academy.

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Offering a salon services menu can introduce your clients to new options that might appeal to them.

Salon price lists are a great way to introduce your services to new clients. While cosmetology courses teach you the tools of your trade, inviting new clients to become customers is part of what keeps you in business.

For many cosmetologists, the trickiest subject is telling clients what they charge. There are different ways to achieve this without angst. One way is to utilize price lists. This up-front approach is something that clients enjoy immensely. What is the best way to present a price list to clients?

How to Present a Price List

While you can always wait for the client to ask what they owe you, this approach leaves something to be desired. Rather, post your price list at the front desk or have flyers created. One benefit of a flyer is that it can serve a dual purpose. You can give clients extra flyers as they leave the shop to hand out to friends, or you can put them on car windshields if you wish. Getting the word out that your shop is the go-to place for getting a multitude of services helps draw new clients or entices old ones to try new things.

Check Over Your Price List Before Reordering

Maybe you’ve been using the same price list for quite a while and have just been reordering automatically when you get low on your supply of flyers. Before ordering, take the opportunity to look over your list and make changes, so it will be more appealing to current and potential clients. Not everything has to be in simple typeface and stay the same year to year. In short, jazz it up.

Specialize in great coloring? Feature this option in your price list.

Incorporate Salon Menu Templates

One of the wonders introduced over the internet is templates for everything you can think of and this includes salons. Why not go a little wild with a new design, that pastel pink you love everywhere or cute descriptions of your services. While including the price for a particular service, add a little extra information like the amount of time it takes to color hair, do a manicure, or another service.

Improve the Price List Design

If the bulk of your trade is haircuts, then why not place this service at the top of your list instead of halfway down? You can even highlight your special services such as those for bridal parties to bring attention to them by adding a colored border or another enticement to make it stand out. If you have a high male clientele, it might be a good idea to use colors and schemes that are attractive to both sexes.

Many salons are unisex, so don’t go overboard on the pink frills if you also cater to males. Make your color and design appealing to them too.

Don’t Get Too Wordy

Of course, you want to be able to get a little creative when designing your salon services menu. However, if you get too chatty, it can be a turn off to clients. If they wanted a book or magazine, they would buy one. Informative but short is a better idea, and clients are more likely to keep the copy instead of tossing it in the trash at home.

Get a Little Creative With the Title

Using “Suzie Q Salon Price List” gets the point across but isn’t the most creative way you could phrase it. Listing your salon name and referring to your price list as a “Salon Menu” or “Menu of Services” can be combined with stylish graphics, color, and fonts to create an appealing list of options.

Learning New Ways to Improve Your Salon

At Beauty Academy, we offer the continuing classes you need to stay on top of the beauty business. Our cosmetology courses take the stress out of continuing education and are pre-approved and offered for various states. Whether it’s cosmetology, barber, nail tech courses, or massage therapy, we’ve got you covered with reasonable prices and good service.   Check out our courses to see what we have to offer.

The post How to Optimize Your Salon Services Menu appeared first on Beauty Academy.

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Making your salon male-friendly can bring in additional clients. 

Running your own salon business is something for which your cosmetology education likely prepared you, at least partially. In short, it means providing your clients with the services they want and doing it in a way that says you are are the go-to place for the perfect look.

One important facet of running a business is bringing new clientele to the door, and salon owners should put out the welcome mat for both men and women. Men have become more comfortable receiving fashionable grooming. As this trend continues, the shops that cater to both men and women are likely to thrive financially.

Advertise Services for Both Men and Women

Advertising is important whether it is on your website pages, brochures you offer, or in hard print. It starts with the shop itself. Making men and women comfortable in the salon is one way to advertise that your services are not just available to women but that you offer an atmosphere that men will find appealing. Choosing interior wall colors is the first step. Vivid pink shouts women only, while neural colors are inviting to both men and women. An air of urban sleek, whether your shop is located in the big city or a small town, attracts clients with the financial ability to afford top-notch services and products.

Do Not Put the Men on Display

Men are looking to the vast services a salon offers to look better and younger and are comfortable going to a salon to do it. However, they may be uncomfortable being on display. One way to avoid this is to have male treatment rooms. In addition, offer couple’s rooms if your space allows it. Men will feel better coming for the first time this way.

Put Services for Men on the Menu

It is a good idea to have a list of all services you offer for men. This can range from hairstyling to color treatments as well as facials, face and neck shaves, and both pedicures and manicures. Don’t mix these services in with those offered to women. The average male will not want to peruse the list to find out what is meant for them. Learn to compartmentalize your menu, so your male clients can find their own section easily. They’ll appreciate it.

Having a list of services offered for men lets them choose what they want without having to ask.

Make Waiting Areas Male-Friendly

It almost goes without saying there are few men who would feel comfortable paging through a magazine geared toward women. Make sure your waiting area has men’s fashion and style magazines for them to look at while they are waiting.

Odors Can Chase Men Out the Door

If there is one odor that most men do not appreciate, it is the smell of nail care products, particularly acrylic nails. If your shop offers this service, perhaps it is worth it to rearrange things a bit and separate the nail salon part of your business. Truth be told, it might be easier on female customers too. Having good ventilation also helps.

Retail Products

Successful shops usually have a good product inventory. Men are no strangers to accepting advice on products that can help them look their best. Make sure you carry a good product line. Offer advice on what products best suit their needs. Men are not opposed to spending money on things that will make them feel and look better.

If men are pleased with a salon’s services, they may recommend it to their friends and family.

Getting Referrals

Getting started with offering men’s salon services may seem slow at first. Speed it up with referrals. Your female clients have brothers, boyfriends, spouses, or business associates who they can encourage to give your salon a try. You might offer a welcoming coupon they can pass on to a friend or relative. After a recommended customer finds their way to you, offer the referrer a coupon for beauty products. It’s a win-win situation.

Keeping Your Cosmetology Education Alive

After the long days of training are over, cosmetologists still need to take continuing education courses to stay abreast of new trends and keep their license up-to-date. Doing it online makes it easier for cosmetology professionals who have little spare time between long hours at work and family pressure at home.

Just go online at Beauty Academy, and download material for selected courses. After you are done reviewing it, download the test and submit it. You’ll be able to download your certificate of completion too. If you have any questions, just give us a call, and our experienced representatives will provide you with the information you need.  Click this link to check out our courses.

The post 7 Ways to Attract Male Clients to Your Salon appeared first on Beauty Academy.

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After you have completed your cosmetology education and gotten some experience under your belt, you might buy your own salon. Many cosmetologists purchase existing salons to build the business quickly, but you have a lot to think about before you do this. Take caution and consider these factors before signing a contract.

Profitability

Before you buy an existing salon, ask for statements prepared by an accountant displaying at least two year’s worth of financial information. If the reports show the business is not profitable, you need to know why before you decide whether to go through with a purchase.

Whether you specialize in spa services or makeup application, the right location makes a difference.

You should also be able to glean the point at which you will break even each month based on financial reports. Examine revenue and expenses associated with the salon to determine what steps you need to take to see a profit.

Staffing

Buying an existing salon might mean the business comes with staff members in tow. Get to know the individuals working at the salon and if any staff needs to be let go, ensure that you follow local and federal law pertaining to employee termination. If the salon is part of a franchise, you may want to have human resources professionals to guide you.

Business Model

While you are pursuing cosmetology education, you might think about whether you would like to run a franchise or an independently-owned salon. While owning a business is fantastic with creative freedom, operating a franchise allows you to garner support for operations and marketing.

Only you can decide which business model is right for you, but talking to other salon owners and a business lawyer can help you carefully analyze the pros and cons of each type of salon.

Location

Even if you offer the best salon services, a bad location cannot do you any favors. The location should be convenient for customers, optimally allowing for some foot traffic besides appointments. In addition to welcoming foot traffic, you should also assess the location to determine if any changes to the area are coming. What should you expect in terms of potential clientele? Can you do anything to create a more welcoming location?

Buying an existing salon allows you to build a home where you feel comfortable fulfilling your passion.

Potential for Success

You cannot make a thoughtful decision without first assessing why the business is available. Was the prior owner bad at marketing? Is the current staff not up to par? Does the interior need a redesign? Factor all of this into your analysis to determine if buying the existing salon is a wise choice. The financial aspects of running a business are important, but so are these often overlooked features.

Part of your cosmetology education includes learning how to be professional in addition to building cosmetology skills. Are you ready to learn more before buying a salon? Check out our cosmetology courses to learn more about skills that help you run a thriving business.

The post Should You Buy an Existing Salon? appeared first on Beauty Academy.

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Making the most of your salon includes building the business.

You’ve paid your dues, worked hard during your cosmetology education and own your own salon. Now, it is time to concentrate on building your business. So far, you’ve made all the right moves, hired a great staff, picked a thriving location and have a steady clientele. But, we’re talking about profit. Profit is more than how much you take in. It’s what is left after you’ve paid the bills, your staff and yourself.

It’s important to take stock of your business on a regular basis. Whether your profits are solid and you can see a rising trend or if you need to work at it a bit, there is always room to grow. Let’s look at some ways to increase your profits and have the security of knowing that the business is working the way it should.

Goals Are Important

It is important to set goals for your business. Unlike personal goals, those related to your business have different parameters. For instance, your business may seem robust, but are you seeing a predefined quota of new clients regularly? Setting a client goal each week or month is one way to keep track of where the salon is heading. It helps to share that goal with your stylists and front-end people since they are the ones directly involved in making appointments. Remember, the shop’s profitability affects everyone, so it makes sense to share the responsibility of meeting the goals you set.

It’s Not Enough to Have Goals – You Need to Track Them

While having goals for your shop is the first step toward increasing your profitability, making sure it is happening is essential. Depending on what works out best for you, you might have weekly meetings to go over the numbers. Some shops find working on a set goal and tracking it on a daily basis is the way to go. Sending out emails to all staff members letting them know how far away you are from a goal on Tuesday gives them time to work toward meeting that goal by Friday.

An established clientele will stay with you if you have to make necessary, small increases to keep up with inflation.

Raise Your Prices to Keep Up With Inflation

Inflation generally rises at a rate of 3 percent every year. That increase is passed on to clients no matter what type of business the owner has. This is true of restaurants and beauty salons. Clients will not be turned away because of a small percentage increase each year. Make sure to be open about it, and they’ll be comfortable with your candor. Let them know that the cost of bringing better or new services to the salon is partially responsible for the increase as well as the costs that are passed on to you by your suppliers. Anyone who shops knows this is true. Another reason is that your stylists are working hard to bring the best techniques to their customers by taking part in continuing cosmetology education. However you approach it, be honest, and clients will understand.

Question Discounts

When you open a salon, your goal is to get customers, pure and simple. One way owners do this, particularly in the beginning, is to offer discounts. However, the benefits of that are short-sighted. Over time, you are losing more money than you are gaining. Set a price structure and stick to it. Give your customers great service and a cordial atmosphere, and you’ll see that even without a discount, they’ll keep coming.

A convenient, easy-to-use website can make it easier for clients to make appointments.

Make Your Website as User-Friendly as Possible

It is important to increase the convenience level for your customers, so accepting credit payments online is common. So is allowing them to make online appointments. While setting an appointment online can be a cost-saving strategy, using a merchant account to accept payments in the shop or online may not be. Having a merchant account is necessary. The account you have does not have to be carved in stone. Shop around and find the best merchant account for you. Check out the fees they charge you as well as whether they provide free equipment and no-penalty cancellation fees.

Give Yourself the Gift of Time

Running a business can be taxing, and time always seems to be in short supply. That’s true for your stylists too. One way to save time is to take online cosmetology education courses. At Beauty Academy, we know having online courses that are easy to take makes a difference. So, we’ve worked out a way that you can download your course online, and do the same with the test after you’ve read through the material. You can even download your certificate of completion. Pay when you’re done, and give us a call if you have any questions. We have knowledgeable representatives waiting for your queries.  Click this link to look over our cosmetology courses today!

The post How to Boost Profits for Your Salon appeared first on Beauty Academy.

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Pricing can depend on the area where you work as well as other factors.

Hairstylists work hard at developing their skills and attend cosmetology continuing education to learn how to stay abreast of the newest trends. Some even open their own shops. Running a business means making many decisions, and one of the most difficult is deciding what to charge customers. Seems easy, doesn’t it? It isn’t. It means you have to take a hard look at what the business needs to stay alive and how to get there. Let’s look at what you need to do.

Establish Your Price

Sit down and figure out how much it costs per client (stylist salary, paying someone to clean up after each client, etc.), the amount of traffic you need on a daily basis, and how much profit you will make. Once you’ve done that, you have a working amount. Now do it for all the services you provide. Don’t forget to check the competition in your area, and make sure you are competitive.  This gives you a price list with which you can work.

Make Down Time Work for You

There are particular days of the week or hours of the day when the flow of traffic is slow. Use that to modify your price per service. For instance, if Mondays from 10 a.m to 1:00 p.m are slow, give clients a discount during that time period. This lets you draw in new clients who appreciate the discount and keeps revenue flowing.

One suggestion to increase traffic and bring in new clients is to cut prices during off hours.

Use a Tiered System

This may be a little tricky, but it helps you in two ways. It lets clients choose a stylist who is talented but just starting out to get a lower price. It also gives the stylist a goal. If, for example, the stylist builds up a customer base that keeps him or her busy 80 percent of the time, give the stylist a reward by increasing their tiered pricing by 10 percent. Post the price for each stylist, so clients can make educated choices.

Pricing Examples

Starting out, it is a good idea to look at what other stylists charge for different services. Of course, the price you settle on will be dictated by location.

Here are a few ideas:

  • Updos: These are styles commonly used for formal events such as chignons. Generally, there is one price for formal styles; however, it can differ for longer or thicker hair. One shop in Los Angeles charges $120 for an updo and raises that to a maximum of $140 for thicker or longer hair.
  • Blowouts: This refers to shampooing, conditioning, and styling. Prices in L.A. usually start at $85 with a higher rate for thick and long hair.
  • Extensions: This is a popular way to make hair look thicker and fuller. There are two types: temporary ones that are clipped in and more permanent ones that are woven. Additional differences are between human and synthetic ones as well as whether or not the client has their own. Such styles start at $175 for a full weave down to $20 for an extension clip.
  • Haircuts: A haircut can range from $35 to $150 in L.A. Some stylists will charge slightly more if the person’s hair is thick, long, or requires additional touches.
  • Bridal Groups: Many times, a bridal party will settle on a stylist or shop to take care of everyone from the bride to the mother of the groom. Since the bride’s hairstyle is the focus of attention, it usually costs in the range of $80 to $95. Other members of the bridal party such as the mother of the bride or the groom are usually quoted at about $50 to $55.
  • Discounted Services: Sometimes, services for a group such as a bachelorette party are provided at a discounted price. This is an excellent opportunity to show off your services and perhaps gain a few new customers in the process. The amount that is discounted varies from one shop to another.

By increasing services and providing special prices for weddings or other groups, you can add to your regular clientele.

Cosmetology Continuing Education

Taking advantage of online continuing education is one way a cosmetologist can save time. Beauty Academy makes it easy to do just that. Simply download the coursework, and read it over when you have time. Then, download the test, and submit the answers online. You’ll be able to download your certificate of completion too. You don’t have to pay until after you’ve done the work. If you have any questions, look over our website or call one of our well-informed representatives.   Check out our courses to find out more.

The post Are You Pricing Your Hair Styling Services Correctly? appeared first on Beauty Academy.

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Both traditional salon and rental booths have their advantages and disadvantages. Stylists have to choose what works best for them.

Earning a cosmetology license is the first step in what will be a long and successful career. Today stylists have more options than they ever did in the past. To be sure, hair stylists have always had the choice of opening their own shop or working for a salon. For many, the salon setting made it easier to learn the ropes, enjoy the camaraderie and the assistance of other stylists as well as having the basic business functions handled.

However, as time goes by, salon stylists often yearn to be their own boss. The expense of opening their own shop is an obstacle for some of these new entrepreneurs. Today, there is another way to meet the goal of being your own boss. It is called booth rental. Let’s take a look at the pros and cons of booth rental versus working in the traditional salon structure.

Booth Rental vs. Traditional Salon

In the present salon market, booth rentals account for roughly 47 percent of salon structure and bring in 36 percent of the revenue. While certain clients favor the professional, traditional salon, a move is underfoot to allow stylists to rent their own chair or suite and work for themselves.

That is a big departure from what it was up to now. This evolution is on the upswing as strict salons where all the stylists work for the owner are on the decline. In fact, a representative of Professional Consultants and Resources, a strategic consultancy for the salon industry, said that the majority of the salons will move toward a hybrid structure with some private stylists mixed into the traditionally structured salons.

Pros of Booth Rental

One positive facet of booth rental makes a strong case for business-minded stylists in that the business is theirs to mold. They decide when they are going to see clients, something that works for stylists with busy lives. It also makes it possible to control the products they want to use without an employer’s influence.

In addition, if the booth stylist has a new idea on how to increase their clientele or other changes they would like to see implemented, it is up to them. No waiting for approval. For those who prefer to work alone and be in total control of their shop, renting a booth or suite could be the right choice.

Rental booths can make a stylist feel like a real boss; however, that can become a problem if the stylist becomes ill or faces another situation where he or she cannot work.

Cons of Booth Rental

The downside is that a lot of extra work is necessary to make a business work. From ordering products they need to paying taxes on the business, the booth renter is responsible for it all. Other necessary aspects of the business include upkeep on the suite or booth plus training and marketing. There is no more leaving the shop when the last customer for the day is finished.

The trouble with having your own booth is that you might find it difficult to provide clients with the ambiance they are accustomed to. Since an operator runs their booth from start to finish, clients may feel less catered to when they are waiting without the support staff they are used to in salons.

Also, if the stylist is ill or has a family situation they must attend to, their clients will be left hanging as there may not be another stylist that can fill in. The stylist won’t be able to use sick time and protect their salary in this scenario. Continuing education becomes the stylist’s responsibility without any input from the salon.

Traditional Salons

Stylists who work in traditional salons reap other benefits such as leaving the business end of their work to the employer. In short, when the day is done, they are done. However, traditional salons are able to structure the stylists’ hours and days off to suit the business, not the other way around.

The salons also provide continuing education that stylists need to keep their cosmetology license and stay up-to-date with new techniques. Some stylists also enjoy the input of other stylists working at the salon have when it comes to using a different color or envisioning a new hairstyle on a client.

The stylist also knows that someone will be available if they are running late, and the color needs to be rinsed off. In addition, if a stylist has a family emergency or becomes ill, another stylist at the shop can take over for them, keeping customers happy.

Working in a traditional salon does not have the freedom of a booth, but does offer some advantages.

Cons of Working in a Salon

The negative aspect of working in a traditional salon is the lack of freedom booth rental provides. For some stylists with a strong business sense, a booth rental may equal a higher take-home pay.

Continuing Education for Cosmetologists

Whether you work in a salon or rent a booth, you need to take continuing education classes to maintain your license. Beauty Academy makes it easy to do that. Download the course online, and read through the material in your spare time. When you are finished, just download the test if you are required to take one and submit the answers. You can even download your certificate of completion. For busy cosmetologists, this is what they need.

Call us if you have any questions. Our experienced representatives are waiting to answer your questions.  Check out our courses to learn more.

The post What is the Difference Between Booth Rental vs. Traditional Salons for Stylists? appeared first on Beauty Academy.

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Providing a convenient way for clients to connect improves revenue and builds clientele.

In the past ten years, the world has changed, particularly from a technological standpoint. We’ve emerged from a paper and pen society to one that relies on ways to communicate that include tablets and cell phones. Convenience has taken center stage as consumers can use their phone to find a commercial establishment, check the map to see where it is located and inquire about a product or business hours.

This is just as true for salons around the country. As you might have learned in cosmetology school, making the salon convenient for customers is what drives revenue along with service from great stylists. Let’s take a look at how you can use technology to build your salon’s clientele and revenue.

How Can Technology Help Set Up Appointments?

Let’s face it; people are accustomed to two things: quick turnaround and easy accessibility. In the past, when it was time to remind clients to make an appointment, hours were dedicated to calling clients every day. Now with the advent of artificial intelligence, salons can contact customers using text.

This is an improvement in two main ways. It allows the customer to check the text when they have time. Secondly, it gives the client time to check their schedule and set up an appointment that works for them. Artificial intelligence even confirms the appointment and is ready and waiting to make changes if the client wants to modify the appointment. Beyond that, it saves valuable and costly staff-hours, freeing employees to do other vital tasks.

Clients find it easy to make their own appointments to avoid scheduling conflicts.

How Well Does It Work?

For the most part, texting over calling or emailing works very well. Statistics show that people will read a text message within three minutes 90 percent of the time. Not only will they read the text but about 80 percent will respond, unlike with telephone calls and even emails. Some salons have said that this reduces the time salon employees spend on the phone every day by almost 40 percent.

What About Walk-Ins?

Many salons rely almost exclusively on a walk-in clientele. Using AI makes it easier for busy people who might decide to go to the salon at a moment’s notice. Using the salon’s website, customers are able to check how busy the salon is at any given time, see if their preferred stylist is available and check in online. This eliminates sitting in the salon until a stylist is ready and gives clients the chance to catch up on other errands or grab a bite to eat while waiting.

In addition to scheduling clients, walk-ins are more likely to drop in if they know the wait time is short.

Will AI Boost Your Business?

The answer to this is a resounding “yes.” Salons that have switched over to a technology-driven format are able to book more clients than ever before. In fact, for some, revenue has increased by 20 percent or more.

Artificial intelligence is able to answer routine questions from clients by assimilating the knowledge the owner feeds it as well as gleaning answers from Yelp and other sites. If a question requires human input, the new system will turn the customer over to an employee. Using AI makes your salon more user-friendly and keeps clients happy.

How to Save Time Online at a Cosmetology School

Use technology to complete your continuing education needs as a cosmetologist. Instead of attending brick and mortar schools, it is possible to take online courses. This saves time since you can complete the course whenever it is convenient for your busy schedule.

At Beauty Academy, just go to our website and download the course. You can even download the test and your completion certificate once you are done. If you have questions, just dial our toll-free number to speak to one of our knowledgeable representatives. We have you covered! Check out our courses to see how easy and convenient it is to complete your educational requirements.

The post How Your Salon Can Leverage Technology for Success appeared first on Beauty Academy.

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An eco-friendly salon shows that the salon is interested in the welfare of its patrons and employees.

People are bombarded throughout the day with chemicals included in their foods and their home products. One idea that is fast taking hold and becoming popular is the eco-friendly salon. With concern about the climate and sustainability, going eco-friendly is something that clients will appreciate as a salon reduces their exposure to potentially harmful products.

Just as keeping up with what clients want and need is essential, cosmetology education helps increase skills and knowledge of the industry that is so vital for success. If your salon intends to be more friendly to Mother Earth and safeguard the health of its clients, there are several ways that you can accomplish this goal.

Switch to Sustainable Products

With all the plastics being buried in landfills and ending up in the oceans, it is only practical to switch to products made from sustainable materials or that can be recycled for other uses. Some salons are switching to glass instead of plastics because these are non-toxic, have many uses, and can be recycled.

Decor Can Be Eco-Friendly

Decor and furniture constructed of recycled plywood, energy-saving lights, and sustainable flooring such as bamboo and VOC-free paints can spruce up a salon and save money at the same time while also being eco-friendly. If your salon needs a little boost, a few green plants can improve the air quality while bringing a touch of nature indoors. However, stay away from flowering plants for those with allergies.

Recycled, sustainable decor is not just cheerful and practical. It saves money and helps the planet at the same time.

Use Refillables

Shampoos, styling products, and conditioners can be more expensive when they are purchased in disposable plastic bottles. Purchasing in larger quantities and using refillable bottles not only saves money but also helps protect the environment at the same time.

Save on Water and Energy

Drippy faucets and air leaks around windows can cost extra money and are not energy efficient. Even a slow leak can cost a surprising amount of money, so having leaks fixed is just good sense both economically and environmentally. Eco-friendly shower heads for shampoo bowls can help to reduce both cost and water usage.

Leaky windows and can cause problems with higher energy bills, and any excess is environmentally unfriendly. A little weather stripping or caulk can take care of that problem, lower bills, and make clients and employees more comfortable.

Save water by getting rid of drips and switching to eco-friendly shower heads.

Ditch Products That Contain Ammonia

Not only are products with ammonia and other chemicals unhealthy to use, but they also release nasty smelling fumes that are neither eco-friendly nor welcoming to clients. There is a wide range of hair products on the market now that are both eco-friendly and non-toxic while nourishing the scalp and hair at the same time. A quick internet search for green products can show you the wide range of choices that are available.

Wash Towels When the Load Is Full

Washing partial loads can consume a lot more energy and water than if the washer is full. Salon owners can either wait until there are enough towels for a full load or buy more eco-friendly towels, which will make the ones you have last longer. If a newer, more energy-efficient, washing machine is out of the question due to cost, then try eco-friendly detergent, which is mild but effective. Since some clients are sensitive to chlorine bleach, using a mild detergent can be a good choice.

Cosmetology Education Is Vital

It is essential to complete your continuing education each year. Cosmetologists have a busy schedule, and being able to fulfill this requirement online makes it easy to do. Just come over to Beauty Academy and download the courses you need, read through the material and even download the test. When you’ve finished, you will be able to pay and download your certificate of completion. Check out our courses to find out more.

The post What Steps Can You Take to Create an Eco-Friendly Salon? appeared first on Beauty Academy.

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The Code of Ethics for massage therapists helps build a professional business, which inspires confidence in both employees and clients.

All massage therapists are expected to follow a code of ethics. These are the standards of conduct that a massage therapist must follow in order to be a member of the American Massage Therapy Association.

Massage therapy is a rewarding career, but it can also be challenging since a therapist is working with a wide range of people by helping them relieve stress or providing relief from illnesses or injuries. One of the advantages of taking cosmetology continuing education courses is that a massage therapist can keep up with the latest helpful information.

Demonstrating Commitment

Massage therapists should strive to be the best they can be by providing high-quality massage therapy services. By taking continuing education classes and studying the different types of massage therapy, this helps expand skills and knowledge that can be offered to clients.

Practicing Non-Discrimination

Being prejudiced against some clients or exhibiting discrimination is unacceptable under the AMTA standards of conduct. Anyone who needs the relief a massage therapist can deliver should be considered a viable client. However, if the therapist is fearful that providing service could be dangerous in some way, he or she may decline.

Taking continuing education courses is not only required for a massage therapist but allows the therapist to learn about changes in the industry.

Performing Self Assessments

Taking cosmetology continuing education courses, along with training, is an essential part of the massage therapist’s code of ethics. This guarantees the client that the therapist is trained in the latest techniques, safety measures and laws that affect this area of cosmetology. Since this a hands-on position, it is vital that the massage therapist complies with all the regulations associated with safety.

Keeping a Commitment to Client Privacy

Clients sometimes come in for a massage and spend that time talking about private matters. It is a massage therapist’s obligation to keep information shared by a client confidential. Spreading this information may not only damage the client’s reputation but does not demonstrate a reputable or ethical way to run a business.

Being Professional

An essential part of the code of ethics of the AMTA is professionalism. This means that the massage therapist acts professionally at all times. Individuals seek out the services the massage therapist can offer when they are in pain or under undue stress. They expect and should be provided the services in a professional manner.

Being professional, responsible, and attuned to the needs of clients is an important part of being a massage therapist.

Being Responsible

An ethical massage therapist maintains the highest standards of the profession. This means that you uphold the physical, emotional, and mental well-being of clients, others working with you, and yourself. By maintaining these standards, the massage therapist will draw even more clients for their services.

Obeying the Rules of Ethics

Professional conduct by members of the AMTA is mandatory. Those who go outside the Rules of Ethics may be subject to disciplinary measures.

  • Obey regulatory and legal requirements expected of a massage therapist.
  • Do not engage in sexual activities or sexual conduct during a massage therapy session.
  • Be honest when advertising, and make no misrepresentations as to the price of services, experience, training, services offered, or credentials.
  • Do not use your AMTA membership in an inappropriate manner such as anything that is misleading, unauthorized, or inappropriate.
  • Do not engage in activities that might violate any person’s or organizations proprietary rights or confidentiality.

Continuing Education

To be the best the best massage therapist possible, it is mandatory that you participate in cosmetology continuing education. Since your schedule is usually heavy and every moment you can save is precious, taking an online continuing education course is the best way to go.

Simply log on to the Beauty Academy and download your desired course. When you are done reading the material, download the test and send it back. You will receive a certificate of completion when it is finished. If you have any questions, just reach out to us by phone or email. We have representatives waiting to answer your questions. Click here to learn more about our massage therapy courses.

The post What is the Massage Therapist’s Code of Ethics? appeared first on Beauty Academy.

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