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Is the data prepared for mailing? What is your dedupe strategy & match criteria? Common Deduping Strategies: One per Person: ..read more
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What data will I use? Cleaning your house list will save you time and money. Here are steps to help make sure your data is as clean ..read more
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If you haven’t already…it’s time to integrate your print and social media marketing!  Social media is an effective tool for ongoing ..read more
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Are your customers loyal? It’s such a small question, but the answer has a big impact. It comes as no surprise that consumer loyalty ..read more
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How is your to-do list looking this week? With the range of offline and online channels to manage, marketing tasks have grown ..read more
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Most people think “recycled paper” when they think about printing in a socially responsible way. Using paper with recycled content can ..read more
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Alumni — They’re one of your institution’s most important groups. Not only can alumni be your school’s loudest supporters, but ..read more
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Writing – especially writing well – is difficult for most people. And when it comes to writing marketing copy, the task can be an even ..read more
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