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Ready to grab some quality backlinks and boost your site’s Google ranking?

Awesome!

This post contains 9 proven link building strategies that are working GREAT right now.

(In 2019)

Let’s get started!

1. Be The Source

In one of my recent guides I covered how to use HARO to become a source for reporters.

And that’s something you should DEFINITELY be doing.

But HARO connects you with journalists who are planning features in advance.

And what else do reporters do? They report the news of course! And news doesn’t work on a set schedule.

So… if there’s breaking news related to your niche, that’s a HUGE opportunity to pick up mentions and links.

Here’s what to do:

1. Monitor the news for new mentions of your site’s main topics

The easiest way to do that is by setting up a Google alert or BuzzSumo Alert.

2. Reach out to reporters with added VALUE

If you’re going to get a link from a news site, you’re going to have to put in some work.

You have to provide real value to the reporter. And ideally, make their life easier.

Reaching out and saying “I see you wrote about this, I wrote about it too.” will quickly get you flagged as a spammer.

How do you provide value? Here are some ideas:

  1. Give them a quote with personal insight from your industry. Include your credentials.
  2. Offer unique data or statistics.
  3. Offer an alternative take.
  4. Create an infographic or custom visual that they can embed in their story.

Whichever way you go, there’s one thing that’s SUPER important…

You need to act FAST.

Today’s newspaper is tomorrow’s recycling. So ideally you want to reach out the same day that the news is breaking.

Pro tip: Create a personal black book of journalists who cover your industry. Then ping them as soon as you see a story breaking. That way you might catch them while they are still working on an article for publication.

2. Scale The Skyscraper Technique

Yup, skyscraper content is still my #1 go-to tactic for building high quality links.

In fact, this piece of Skyscraper Content that I published last year has already racked up 1,200 backlinks:

The best part? This approach is SUPER simple. In fact, it’s so simple, I can boil it down to just 3 steps:

  1. Find a popular piece of content in your niche. Hint: popular = lots of backlinks.
  2. Make something even better.
  3. Promote the heck out of it!

With that, here are a few extra tips to help you scale this strategy.

Find Popular Content

Your first point of call is Google. Search a popular keyword in your niche, and it’s a safe bet that the page ranking at #1 will have backlinks powering that #1 ranking.

But say you’re not sure which topic is going to be best for attracting links. Is there a way to take out the guesswork?

Yup.

(note: you’ll need an Ahrefs, Majestic or Moz account for this)

Ahrefs and other link analysis tools have a report called “Best by links”. This will show you the most linked to pages on any site. For example you can see that my Google Ranking Factors post has picked up links from over 3K domains!

So plug-in a competitor’s site, find their most popular pages, and you’re set. Easy peasy.

Make Something (a LOT) Better

Found a page to skyscraper? Great. Your next step is to create something even better.

But…

…making your page “a little” better isn’t going to cut it.

If you REALLY want to pull in those links you’re going to have to make something a LOT better.

In fact, I try to make my skyscraper content 5-10x better than the current top page.

How do I do it?

Easy. I work out what’s missing. Then, fill in those gaps.

Here are a few tips from my personal checklist:

  1. Does the ranking page go in-depth on the topic? If not, I’ll make sure I cover EVERYTHING it skipped.
  2. Is the ranking page text heavy? If so, I’ll include TONS of high quality images in my post to make it more visually appealing.
  3. Does the ranking page include video? If not I’ll add one to mine. In fact, I’ll probably do that anyway!
  4. Does the ranking page include 10 tips? Then I’ll include 20. Doubling is a good starting point.
  5. Does the ranking page include links to related resources? If not, I’ll make sure mine does.

I’ve yet to find a page that I can’t 10x with a little thought and a lot of hard work.

For example, a few months ago I noticed that most posts about “how to get more YouTube subscribers” sucked.

Specifically:

  • They were written by people that don’t have successful YouTube channels
  • They cited outdated strategies, techniques and features
  • They didn’t have any visuals to show you how to implement each strategy
  • They all regurgitated the same tired strategies

So I set out to create something WAY better.

Unlike the other posts that I read, my post had:

  • Real life examples of how I used the tips to grow my channel
  • New strategies that you couldn’t find anywhere else
  • Lots of screenshots and visuals to make the techniques easy to understand (and use)

Promote The Heck Out Of It

Reaching out to people you featured in your content is a good place to start with content promotion.

Besides that, here are some other tips:

  1. Reach out to people who linked to your competitor’s page.
  2. Reach out to people who commented on your competitor’s page.
  3. Reach out to people who shared your competitor’s page on social.
  4. Reach out to people who linked to other pages in the top 10.

Build a big prospect list… and go nuts!

Pro tip: Check out Skyscraper 2.0 to find out how to take this thing to the next level!

3. Moving Man Method 2.0

Nailed “The Moving Man Method”?

Here’s another way to nab quality links from outdated content.

(Moving Man Method 2.0)

This time… instead of focusing on businesses that have gone pop or rebranded, we’ll leverage outdated information.

Why? Because things change!

Here’s a super simple example.

Let’s say we had a page that ranked the most popular websites in the world.

Well, YouTube recently overtook Facebook as the second most visited website on the planet.

And guess what happened? Suddenly there were a TON of pages that contain outdated information:

Over 11,000 of them to be precise!

(and that’s just one query)

So, we’ve now got a perfect “in”.

We can:

  1. Reach out to all the sites with the old info.
  2. Let them know that it’s changed.
  3. Point them to our own page while we’re there!

Pro Tip: If something has changed recently in your industry, then use Google’s date function to find articles published prior to the change.

4. Double Down on Effective Content Formats

When it comes to creating content that will attract quality links I don’t like to rely on guesswork. And neither should you.

There are a number of proven content formats that people LOVE to link to:

  • List Posts
  • Quizzes
  • “Why” Posts
  • “How to” Posts
  • Infographics
  • Videos

That said, every industry is different. In your space videos might work best. And for others, it’s list posts.

So I recommend trying out a few different formats… and seeing what works best for you.

Then, double down on those formats.

Pro tip: Combine two or more of these formats into one piece. Hint: A “How To” post in list format, or a “Why” post with an infographic or video would do the trick.

5. Podcast Link Building

A few months ago I was checking out where one of the sites in my niche got their backlinks from.

And I noticed that a big chunk of their backlinks came from going on podcasts.

So I decided to become a guest on as many podcasts as I could.

In fact, I appeared on over 50 podcasts over the next year and a half.

Not only did these podcasts send some serious traffic my way…

But they resulted in tons of backlinks.

So:

How do you find podcasts to go on?

First, grab a headshot of someone in your niche that goes on a lot of podcasts. Then, put their headshot into Google reverse image search.

And you’re set:

6. Resource Page Link Building

What’s the purpose of a resource page? To link out to other useful pages!

And that’s a link builders dream.

All you gotta’ do is:

  1. Find em’.
  2. Make sure you have something that’s worthy of a link.
  3. Reach out.

I’ll be honest:

Finding them is probably the hardest part. So here are 10 advanced Google searches that will help:

  1. “{your keyword}” + inurl:resources
  2. “{your keyword}” + inurl:links
  3. “{your keyword}” + inurl:recommended
  4. “{your keyword}” + “top websites”
  5. “{your keyword}” + “top sites”
  6. “{your keyword}” + “recommended websites”
  7. “{your keyword}” + “recommended resources”
  8. “{your keyword}” + “further reading”
  9. “{your keyword}” + “recommended reading”
  10. “{your keyword}” + “useful sites”

Pro tip: Flipping this round, a well curated, super helpful resource page on your own site can be great for picking up quality links. You can even try reaching out to OTHER resource pages to suggest they link to YOUR resource page. Sounds a bit like Inception… but it works!

7. Unlinked Brand Mentions

If someone mentions your brand in an article, but doesn’t include a link, that’s a HUGE opportunity.

All you gotta do is reach out…

…and 9 times out 10 you’ll get a link.

I recommend setting up an alert for your brand name.

That way you’ll get a notification any time your business is mentioned on the web.

Pro tip: Got a branded technique like “The Moving Man Method”? Then set-up an alert for that too!

8. Name Your Strategies

Heard of “The Moving Man Method” or “The Skyscraper Technique”?

Well… both those terms were coined by yours truly 🙂

Which means whenever someone is writing about them…

…I get another quality backlink!

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I’m SUPER excited to announce the release of the SEO Marketing Hub.

This free resource library covers over 35 key topics — including Schema, sitemaps, SEO software, content audits, link bait, rich snippets, and lots more.

You can check out the brand new SEO Marketing Hub right here:

Visit The SEO Marketing Hub

All in all, this resource library contains over 50,000 words, 700 screenshots, as well as 150+ custom-designed diagrams, charts and visuals.

Needless to say, this is the biggest content project my team and I have ever worked on.

I’m really happy with how The SEO Marketing Hub turned out.

And I hope you get a ton of value from it.

Check out the SEO Marketing Hub.

Here’s The Full Breakdown

The SEO Marketing Hub is broken down into 7 core topics:

  • SEO Fundamentals – Here’s where you catch up on the basics of search engine optimization. You’ll learn what SEO is, how it works, strategies for finding keywords, tips for SEO-friendly web development, and more.
  • Content Optimization Strategies – Learn exactly how to optimize your site’s content in 2019. You’ll also see how to take advantage of “SERP Features”, like Rich Snippets.
  • Technical SEO – Sitemaps. Crawl Budget. Website Architecture. They’re all important for making sure that Google can crawl and index your entire site. And in this section you’ll learn how to improve your site’s technical SEO.
  • Link Building Techniques – Here’s where you’ll learn how to build links to your site using white hat link building techniques like Broken Link Building, evergreen content, original research, and more.
  • User Experience Signals – Learn how to optimize your content for “UX Signals”, like bounce rate, dwell time, searcher intent and organic CTR.
  • SEO Tools and Software – Here’s where you’ll learn how to make your SEO campaigns more effective using popular SEO software platforms like Ahrefs, Moz Pro and SEMrush.
  • Advanced SEO Strategies – Learn how to take your SEO skills to the next level. You’ll see how to build an SEO team, do a content audit, and measure results like a pro.

Visit The SEO Marketing Hub

What Do You Think?

I’d love to hear what you think about the new SEO Marketing Hub.

Specifically, I’d like to know:

What’s the #1 thing you want to learn about SEO right now?

Also, I plan on adding more resources to the hub soon.

So let me know if you have any topics that you want me to cover.

The post Introducing: The SEO Marketing Hub, A Free Library of SEO Resources appeared first on Backlinko.

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Today I’m going to show you a VERY effective SEO strategy for 2019.

(Step-by-step)

In fact, I recently used these exact steps to rank #1 in Google for “Video SEO”.

And “keyword research tool”.

Let’s dive right in…

Step #1: Find an “Opportunity Keyword”

Let’s face it:

A #1 ranking isn’t what it used to be.

That’s because Google keeps adding stuff to the search results.

For example, look at the keyword “SEO Tools”:

Like most search results, you’ve got ads at the top of the page.

Plus, a Featured Snippet:

A “People also Ask” box:

THEN you get to the #1 result:

That’s why you want to focus on Opportunity Keywords.

Opportunity Keywords are keywords with a high organic click-through-rate (CTR).

How about an example?

I recently created a post optimized around the term “SEO Audit”:

And “SEO Audit” is an Opportunity Keyword.

Sure, there are ads:

But that’s actually a good thing.

(More ads=higher commercial intent)

Other than ads, there isn’t a lot to distract people from the organic results:

You can also estimate organic CTR with Ahrefs.

For example, when I put “SEO Audit” into Ahrefs, it says that 61% of searchers click on a result.

Not bad.

Which leads us to…

Step #2: Analyze Google’s First Page

OK, so you found an Opportunity Keyword.

Now it’s time to see what’s already working for that keyword.

To do that, just type your keyword into Google.

Scan the top 10 results:

 

And jot down any patterns that you notice.

For example, the first page for “SEO Tools” is PACKED with lists of tools:

So you’d want to jot down: “lots of list posts”.

Then, move onto step #3…

Step #3: Create Something Different… Or Better

When it comes to content, you’ve got two options:

Option #1: You can create something different.

Option #2: You can create something better.

Here’s how…

Different

Sometimes you want to create something bigger and better than what’s out there.

(aka The Skyscraper Technique)

But sometimes you’re better off with content that’s completely different.

Why?

Because it helps your content STAND OUT.

For example:

A few months ago I sat down to write a piece of content optimized around: “Mobile SEO”.

And I noticed Google’s first page was littered with list posts, like: “X Ways to Mobile Optimize Your Site.”

Now:

I could have created a BIGGER list post like: “150 Ways to Mobile Optimize Your Site”.

But that wouldn’t make any sense.

Instead, I created something totally different.

Specifically, I published an ultimate guide to mobile optimization.

And because my content stood out, it got a ton of shares:

Comments:

And most important of all, backlinks:

Better

This is a lot more straightforward.

All you need to do is find out what’s working…

…and publish something WAY better.

For example:

A while back I noticed that most content about “SEO tools” only listed 10-20 tools.

And I knew that publishing another list of 20 tools wouldn’t work.

So I decided to create a list of 188 SEO tools.

And it did GREAT.

In fact, it now ranks in the top 3 for the keyword “SEO Tools”:

Step #4: Add a Hook

Here’s the deal:

If you want to rank in 2019, you need backlinks.

Question is:

HOW?!

First, you need to figure out WHY people link to content in your industry.

(“The Hook”)

Then, include that “Hook” in your content.

For example:

Last year I noticed more and more bloggers writing about voice search.

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This is the most complete list of link building strategies on the Web. Period.

In fact, you’ll find 178 strategies, tips and tactics on this page.

So if you’re looking to build powerful backlinks, you’ll really enjoy this list.

I want strategies that are:

  1. Beginner
  2. Intermediate
  3. Advanced

Show only Brian's favorite strategies:

  1. Yes
  2. No
Beginner techniques
Alumni Lists and Directories
BeginnerNo

Most college sites (or standalone alumni websites) have a section of their site dedicated to their alumni. And some of them link out.

For example, here’s a business listing (with a link) on the SMU Alumni site.

Ask People You Know for Links
BeginnerNo

This can be friends, relatives, employees, colleagues, business partners, clients… just about anyone.

More and more people are creating their own sites and blogs (or know people that do).

That said: you really only want to get links from relevant websites. If it’s not relevant, it’s not going to have much of an impact. Plus, these people might be (rightly) hesitant to link to your jewelry store from their football blog.

Be Specific With Your Outreach
BeginnerYes

Don’t be afraid to (gently) let your outreach targets know exactly where you want your link to go.

This isn’t being pushy: it’s considerate. Otherwise you force them to figure out where your link should go.

Here’s a real life example of a very specific outreach email:

Better Business Bureau
BeginnerNo

Links from the BBB are now all nofollowed. And Google has said that getting listed on the BBB doesn’t directly help your SEO. That said, if you believe that getting listed on the BBB website itself has some SEO value, it might be worthwhile.

The price of a BBB listing is determined by region and by number of employees. For example, St. Louis BBB ranges from $370 for 1-3 employees all the way to $865+ for 100-200 employees. Anything over that, as well as additional websites, constitutes as additional charges.

Either way, you are SUPPOSED to get a link of some kind out of all of this. You need to check on your listing once it is published as each region has their own rules regarding their directory. There have been some instances where a business’ website URL in the directory listing was NOT a live link, only text. All you have to do is contact your BBB representative and ask for that to be changed.

Blog Commenting
BeginnerNo

Do blog comments directly lead to dofollow links? No.

But they’re an awesome way to get on a blogger’s radar screen… which CAN lead to links.

For example, in the early days of Backlinko, I’d comment on marketing and SEO blogs all the time:

And this helped me build relationships with bloggers in my niche. And weeks or months later, I noticed some bloggers spontaneously linking to me. And others ask me to guest post on their site.

Blog Directories
BeginnerNo

If you have a blog, you can submit it to various blog directories.

For example, here’s a link to my blog from AllTop:

Chamber of Commerce
BeginnerNo

Getting a link from your Chamber of Commerce is a guaranteed link just waiting for you to get. In some cases, though, it takes a little bit of time to find the right person to get in touch with.

Company Directory Submissions
BeginnerNo

Just like general web directories, you can submit your site to general company directories.

Just like with most submission-based tactics, focus on getting links from highly-relevant sites. For example, are you startup in NYC? Then this business directory would be a solid link.

Contribute to Crowdsourced Posts
BeginnerYes

Unless you’re insanely busy, always say “YES!” to crowdsourced post invites. They usually ask you stuff you already know. So it should only take you 5-10 minutes to write a response.

For example, here’s a link that I got from a crowdsourced post a while back:

Create an RSS feed
BeginnerNo

If your blog runs on any popular Content Management System (like WordPress) you probably already have an RSS feed. If you don’t, create one.

How does an RSS feed help with link building? it’s simple. There are sites out there that will scrape your content (stealing it without permission). And they find your content via your RSS feed. Just make sure to include internal links to other pages on your site in your content. That way, even if the scrapers don’t link to your original post, they’ll at least copy your internal links.

Here’s an example of a scraper site that scraped my content… including my internal links:

Create Shoulder Niche Content
IntermediateYes

In a boring niche? Well, it’s still possible to get links. You just need to be creative.

For example, one industry study found that “tangential content” (content not directly related to what a site sells) resulted in 30% more links and 77% more social shares:

Crowdfunding
BeginnerNo

Use sites like Kickstarter and Indiegogo to find projects that need funding and are willing to give links to those who contribute. Here’s an example:

Fair warning: This is definitely a grey area in terms of “paid links”. Use this strategy at your own risk.

Discounts
BeginnerNo

Discounts are a great way to get mentions in lists like this one.

Just reach out to writers that curate discounts. And let them know about your discount or coupon.

Donate to Charities & Non-Profits
BeginnerNo

Charities and non-profit organizations usually have a donors page, like this:

Unfortunately, this is one of the most overused link building strategies on the planet. In fact, Google has come out and classified donation links as “paid links”.

Email People That You Mention
BeginnerNo

This is simple. But it works.

Whenever you mention or link to someone in your content, let them know:

Email Signatures
BeginnerNo

If you send out 100 emails a day, having an email signature with a link back can drive an extra 50+ people a month to your website. It’s not much, but it requires zero effort.

Event Resources
BeginnerNo

Create a resource that helps attendees get the most out of their experience at a popular event or conference.

For example, this SXSW survival guide last year has picked up 29 backlinks:

Fix Grammar and Spelling
BeginnerNo

This is just like Broken Link Building. But instead of broken links, you’re looking for spelling and grammar mistakes.

Obviously, most people aren’t going to add your link just because you pointed out that they used “your” instead of “you’re”. But it’s an easy way to get your foot in the door.

Getting Links From Scraped Content
BeginnerNo

If your content gets scraped, and the scraped piece of content doesn’t have a link back to you, contact the webmaster and ask for one.

Just like images and infographics, scraping content without attribution is copyright infringement. So you’ll find that sites that want to avoid DMCA complaints are willing to add your link (or delete the scraped content).

That said, most scraper sites aren’t that great anyway. Which means a link from that site isn’t going to do much for you.

Guest Blogging
BeginnerNo

Guest blogging doesn’t work as well as it used to for two main reasons:

First, bloggers are sick of guest blog pitches.

Second, Google

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There’s a new SEO strategy that’s crushing it right now.

(“Skyscraper Technique 2.0”)

I recently used this strategy to increase organic traffic to one of my pages by 652.1%.

(In 7 days)

This same approach helped my brand new post hit the #1 spot in Google… within weeks.

And today I’m going to show you exactly how I did it, step-by-step.

My Content Was a Smash Hit… Then It Flopped

On July 26th, 2016 I published this post:

My post got a huge spike in traffic in its first week:

Lots of shares:

And people quickly started linking to it:

Sure enough, my page cracked the top 10 for my target keyword (“SEO checklist”) a few weeks later.

All good right?

Well… not really.

You see, my posts usually get more traffic from SEO over time.

Not my SEO checklist page.

In fact: organic traffic to that page decreased as time went on.

It got so bad that my post averaged only 4-5 visitors per day.

And my rankings dropped to the middle of the second page:

That’s When I Wondered: “What Happened?!”

On paper my content had everything going for it:

200+ backlinks.

Lots of comments (which Google likes).

And social shares out the wazoo.

What was missing?

User Intent.

User Intent + SEO = Higher Rankings

Remember:

Google’s #1 goal is to make users happy.

Which means they need to give people results that match their User Intent.

Never heard of User Intent? Here’s a simple explanation:

UI
User Intent

noun

Definition

The main goal behind a user's Google search.

And Google is REALLY good at figuring out User Intent.

In fact, a big part of Google RankBrain is to give users “results that it thinks searchers will like the most”.

And the 2018 Google Quality Rater Guidelines has an entire section on User Intent:

Google has even started asking users about their User Intent:

That’s when it hit me:

My post was getting buried because it didn’t satisfy user intent.

Here’s what happened next:

Skyscraper Technique 2.0: (An SEO Strategy That Works GREAT In 2018)

After I optimized my page around User Intent, organic traffic shot up like a rocketship:

And my rankings went from #11 to #5:

(And these improved rankings have stuck 4+ months later)

With that, here are the steps for The Skyscraper Technique 2.0:

Step 1: Figure out User Intent

Step 2: Satisfy User Intent

Step 3: Optimize for UX signals

To be clear:

The original Skyscraper Technique still works GREAT.

For example, this list of SEO tools is classic Skyscraper Content.

Most SEO tools posts list 10-20 tools. So I decided to review over 180:

And because my page is bigger and better, lots of people have linked to it:

That said:

This page also satisfies User Intent.

Which is why it ranks in the top 3 for my target keyword:

In short:

Ideally, you want to use Skyscraper Technique 1.0 AND 2.0.

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Backlinko by Brian Dean - 4M ago

Today I’m going to show you 9 SEO hacks that very few people know about.

In fact, one Backlinko reader recently used these exact techniques to rank #1 for his target keyword.

So if you’re sick of reading the same old strategies, you’ll LOVE these little-known tips.

How I Went From “Oh Crap” to “Heck Yeah!”

I’ll be honest with you:

When I launched my first website, I had no idea what I was doing.

So I hired a random marketing agency to “SEO my site”.

#facepalm

Needless to say, that didn’t work out.

That’s when I decided to learn SEO myself… through trial and error.

It look 3 long years, but I eventually figured out how to do SEO the right way.

Specifically, I uncovered a handful of strategies that no one else knows about.

And thanks to my proven strategies I now rank in the top 5 for some insanely competitive keywords.

And Inc recently called me “one of the world’s most sought-after SEO experts”.

Wit that, let’s get into the SEO hacks.

SEO Hack #1: Use These Words In Your Title Tag, Get More Traffic

Last year SEO pro Ross Hudgens decided to run an interesting experiment.

Ross analyzed 7,999 pages that ranked on the first page of Google.

What did he find?

Ross discovered that top ranking pages tended to use these 7 words in their title tags.

What’s going on here?

Well, Google upranks websites that get a high organic click-through-rate.

According to Ross, these terms tend to attract clicks from Google searchers.

And because pages that use these words in their title get more clicks, they also get higher rankings.

Besides the terms that Ross found, here are a few others that I personally use to maximize my organic click-through-rate.

  • Today
  • Right now
  • Fast
  • Works quickly
  • Easy
  • Simple
  • Quick
  • Step-By-Step
  • New

I’ll have another strategy that you can use to boost your click-through-rate later in this article.

But for now, let’s jump right into our second SEO hack…

SEO Hack #2: Find Long Tail Keywords with “Searches Related To…”

Here’s how to execute this technique.

First, type a keyword into Google.

Next, scroll to the bottom of the search results until you hit the “Searches related to…” section.

This section is where Google shows you keywords that are similar to the one you just searched for.

And because these terms come straight from Google, they can make GREAT long tail keywords for you to target.

SEO Hack #3: Use These Little-Known Sources of Awesome Keyword Ideas

You’ve probably already used Google Suggest to find long tail keywords.

This is where you type a phrase into Google and see which keywords Google suggests.

This tactic is pretty cool.

But there’s one problem with this approach:

Everyone and their mom knows about it!

That’s why I recommend using untapped sources of suggested keywords.

I’m talking about places like YouTube, Amazon, Wikipedia and Bing.

For example, let’s say that you were going to write an article about the paleo diet.

But you didn’t have a keyword for it.

Instead of typing the phrase “paleo diet” into Google, try YouTube.

And you’d get a whole new set of suggestions.

You can get even more awesome keyword ideas by doing the same thing in Bing.

That’s all there is to it.

SEO Hack #4: Reduce Your Bounce Rate. Get Higher Rankings

I recently analyzed 1 million Google search results to figure out why certain pages rank higher than others.

One of our findings was that pages with a low bounce rate tend to outrank pages with a high bounce rate.

Now:

It’s not clear if Google uses bounce rate as a direct ranking signal.

Our findings could be the case of correlation not always equaling causation.

For example, pages with a low bounce rate might have straight up better content. And that’s why Google ranks them so highly.

Or it could be that Google uses bounce rate as a direct ranking signal.

Either way, I recommend finding pages on your site with a high bounce rate…

…and improving the content so people stick around.

SEO Hack #5: Use Google Ads to Optimize For Click-Through-Rate (CTR)

Look:

I already showed you how a higher CTR can help you get higher rankings.

And now it’s time for me to reveal one of my favorite ways to boost CTR:

Google Ads.

In case you’re not familiar with how Google Ads works, it’s basically a big auction.

But unlike most auctions, Adwords also takes into account an ad’s click-through-rate.

If an ad has a really high CTR, it gets a steep discount on every click.

Needless to say, every ad you see in Google is optimized like crazy to maximize clicks.

And when I realized that I could use these ads to help write my page’s title and description tag, a light bulb went off.

With that, let me walk you through the step-by-step process.

First, search for your keyword in Google.

And keep an eye out for Adwords ads that appear at the top and bottom of the first page.

If you notice a word or phrase in lots of ads…

…sprinkle them into your title and description tag.

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This is the most comprehensive guide to backlinks on the planet.

The best part?

I’m going to show you techniques for getting backlinks that are working right now (in 2018).

In short: if you want higher Google rankings, you’ll love this guide.

Let’s get started.

The post Backlinks: The Definitive Guide (2018) appeared first on Backlinko.

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