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Hashtags are useful for helping people discover your social media posts. Twitter was one of the first social networking sites to make good use of hashtags. But, they’re now an important part of all social networking sites, including Facebook, Pinterest, and Instagram.

While hashtags are useful, they can also have a negative impact on your marketing efforts. You need to be careful with how you use hashtags in your posts. So, with that in mind, you should learn how to properly use hashtags for social media marketing.

The Basics of Hashtags for Social Media

First, let’s make sure you understand what a hashtag is and isn’t. You can think of hashtags as keywords. That’s a hashtag in a nutshell. It’s a keyword or keyword phrase without any spaces and it includes the pound sign at the beginning of the phrase.

The reason that you should use hashtags is that they’re used by social media search engines. When a user performs a search, the site finds relevant posts based on hashtags. And, hashtags are now used by almost every major social media site, including:

  • Facebook
  • Twitter
  • Instagram
  • Google Plus
  • Pinterest
  • Tumblr
  • Flickr

So, you know the basics. Next, find out how to properly include hashtags in your posts.

The Correct Way to Use Hashtags

If you can remember what hashtags are used for, it should be easy to use them properly. Here’s a quick look at the correct use of hashtags:

  • Use up to 3 hashtags per post
  • Make sure they’re relevant to your post
  • Use local terms to increase local marketing

Generally, you’ll only use 2 or 3 hashtags per post. Adding too many hashtags shows that your posts don’t have a clear focus. Instagram is an exception to this rule. For example, Instagram posts with the highest engagement typically have 4 or 5 hashtags.

When choosing hashtags, make sure that they’re relevant to your post. Don’t include a hashtag simply because you think it’ll attract more users. You can take a look at trending hashtags to find examples, but don’t add them to your post unless they actually make sense in your post.

You can also use local terms to help increase local marketing. For example, when posting about an event, you can include the name of the city where the event will take place. The same applies to posts about local businesses.

The Incorrect Way to Use Hashtags

It’ll also help to learn the incorrect way to use hashtags. These are methods that you should avoid:

  • Using too many hashtags
  • Including hashtags in your message
  • Using the same hashtags every time

Remember, don’t use too many hashtags. Unless you’re using Instagram, you should only use up to 3 hashtags. Otherwise, they’re no longer helpful.

Also, don’t include hashtags in your message. Don’t use them to replace words. This makes it hard to read your message. For example, you wouldn’t say, “check out our latest #SEO #service.” Place them at the end of the message.

The final tip is to avoid using the same hashtags every time. Mix it up. Using the same hashtags will only help you continue to attract the same people. Do you use the same keywords on every single page of your website? No. So, use a variety of relevant hashtags to appeal to more people.

As long as you follow these tips, hashtags should help you gain more followers and improve your social media marketing. In addition to these tips, if you’d like even more marketing suggestions, as well as a way to generate conversion-ready marketing prospects each month, then click here to learn about my done-for-you system.

The post How to Properly Use Hashtags for Social Media Marketing appeared first on Baby Boomer Advice.

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Now that we have all the Christmas celebrations behind us and the excitement dies a little…until we get to New Years Eve…and more celebrations, I'm not sure about you, but it gives me time to reflect on 2017, which is fast disappearing.

Has it been the year you wanted it to be? Did you achieve the goals you set yourself in the beginning of the year? Or…did they get the…oh well…”maybe next year” response/excuse?

I'll save talking about personal goal setting (and achievement) for another time, but it is one of my favorite topics to explore.

So, here we are…staring 2018 down the barrel…wondering, will it be just another year of struggles…whether that means financial struggles, health challenges, family issues, retirement considerations, “older” family members “relocating decisions and so much more???

As we “progress” in age, I'm sure we all find the challenges about our lives, the lives of our older family members, then our sons and daughters lives and the lives of their children, all come into play. We will seem to spend an inordinate amount of time discussing the “what if's” of our daily lives and what plans we need to put into place to (try) to make it happen.

History has told us, it's not that easy. Something always seems to crop up to (potentially) dash our plans for our family…whether it be health considerations, or most likely…wealth (or lack thereof) challenges.

I really admire those people who set themselves specific goals for the coming new year and actually work towards achieving them. After all, why set a goal if you don't commit to it!?

So, I urge you, as my wife and I will do in the coming days in the lead up to 2018, to sit down, discuss your wants, needs, desires for next year, then write them down, plan out how you are going to achieve your plans, the effect their achievement will have for your family and your own self esteem…and then commit to them.

Make sure you write your new year's resolutions (goals) down and put them somewhere prominent so that you are reminded daily of your commitment to them. Where possible, shorten the goal to a single word, or short sentence so you can read them each day as your “affirmation” for a positive day ahead!

Given that this time last year, I was in “recovery mode” from my cancer challenge, 2017 needed to be a year of reflection of my personal health journey and what it meant to be/stay healthy so I could get on with what I really wanted to achieve. Did I succeed?? In some ways…NO…but in a great way YES…my doctors have given me the “all clear”, describing me as being in “long term remission”!!

Does this give me a burn to make 2018 an absolute winner??? You bet it does…!

So…what are you going to plan for and achieve in 2018?

Please write back to me and let us all share our life challenges together.

I always say: ” Make every day your best day ever…”

Let's make 2018 our best year ever.

Hear from you very soon.

Regards,

Jim

The post How exciting is 2018 going to be for you?? appeared first on Baby Boomer Advice.

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I read this very important article on Facebook from Maddy Butcher.
She has a site called:  “Maddy at home Seniors Sixty Plus”.
Go check it out. Makes for some really good reading.
Maddy reproduced the article from the “Baby Boomer Bliss” blog.  (Babyboomerbliss.net)
Check it out too. Some really good stuff to read.
And, while you're at it, here's some great Facebook sites that I'm a real fan of.
They have lots of really good posts from the members.
Look up and join:
Babyboomers in Business
Baby Boomers Making Money Online
Baby Boomer Online Entrepreneurs
Baby Boomers Jukebox
And of course…my favourite: BABYBOOMER ADVICE GROUP

Please visit Facebook and type in Babyboomer Advice Group. Make a comment. Add a like and share it with your friends. I'm working to develop this group to become worldwide to address and meet all the challenges we face every day in our busy lives.

So, with permission of the Baby Boomer Bliss group…

Don’t shoot the messenger, but baby boomers are hitting the bottle at alarming levels.

Just this week, baby boomers received new warnings about alcohol as people aged 50-plus deaths linked to alcohol soared. The number of deaths attributed solely to alcohol has increased 45% since 2001, according to a report published by the Office for National Statistics (ONS) on Tuesday.

While this study was based in the UK, baby boomers in America don’t fare any better. One out of every eight Americans has an alcohol disorder, according to a study published in August 2017 in the Journal of the American Medical Association’s Psychiatry. While the survey showed alcohol disorders increased for the US population in general, some of the sharpest increases were among baby boomers. For example, high risk alcohol use increased 65.2 percent  and alcoholism rose 106.7 percent for the over 65 crowd during the last decade.

By 2020 the number of people receiving treatment for substance misuse problems is expected to double in Europe, and treble in the US, among those aged over 50.

This is bad news for baby boomers since alcohol is linked to more than 60 illnesses and diseases including heart disease, liver disease, cancer, and dementia.

Why Are Baby Boomers Drinking Too Much?

We were the generation famous for drinking a martini or Manhattan after work as often shown on the TV show Madmen. But is there more to this growing problem of alcohol misuse? Probably.

This blog was inspired by reports that baby boomers, especially those in their 50s and 60s, are statistically the unhappiest age group. Many boomers face stressful events such as declining health, raising teenagers, looming college tuitions, adult children moving back home, caring for aging parents, menopause, the loss of a loved one, and social isolation.

Add to that financial stress. According to a poll by AARP, baby boomers are more worried than any other age group about retirement security. Many boomers confess they didn’t put enough money aside for retirement and find themselves heading toward their golden years with mortgage and credit card debt.

All of this worry, stress, and depression can easily trigger the misuse of alcohol if not kept in check.

Another factor may go back to the disappointment of our generation that expected a better world. “What does alcohol mean to our generation?” asks Christina Fraser, a relationship counselor with Coupleworks and herself a baby boomer. “We drink to fill a void. Our parents had a job, retired and dropped dead two years later. They worked hard and had fewer opportunities. The baby boomers were given the promise of a world that was full of possibilities. Instead, we are seeing that world close in.”

What is Considered Over-Drinking?

Baby boomers who love wine o’clock may be shocked to hear what is considered over-drinking.  Moderate drinking is one drink a day for women and two drinks per day for men. So maybe you’re thinking you don’t drink everyday, mostly just on weekends.

Do the math. Women are considered “heavy drinkers” if they have eight or more drinks a week, according to the Centers for Disease Control and Prevention. Men can have 14.

A standard “drink,” by the way, is not that big wine glass filled to the tippy top, a huge frosty mug, or giant Hurricane glass. The CDC says a drink is 12 ounces of beer, 5 ounces of wine, or 1.5 ounces of hard liquor. If you pour more than these standard serving sizes, it counts for more than one drink.

While studies show that moderate alcohol consumption can be part of a healthy lifestyle for many people, those benefits quickly turn into health risks. These dangers include an increased risk of cancer, heart, and liver disease.

In fact, on the heels of the new study warning baby boomers to stop over-drinking, comes another statement from the American Society of Clinical Oncology (ASCO) that “even light drinking increases your risk of cancer.” ABC News’ chief medical correspondent, Dr. Jennifer Ashton, said that alcohol has been a known human carcinogen, or known to cause cancer, for a long time within the medical community.

Moderate drinkers nearly double their risk for mouth and throat cancer and more than double the risk of esophagus cancer compared to nondrinkers. They also face elevated risks for cancer o the voice box, breast cancer and colorectal cancer.

The risk for heavy drinkers is much higher and downright sobering (excuse the pun). Heavy drinkers face roughly five times the risk of mouth and throat cancers and squamous cell esophageal cancers than nondrinkers, nearly three times the risk of cancers of the voice box, double the risk of liver cancer, as well as increased risks for breast cancer and colorectal cancer.

Ways to Cut Back

So we baby boomers have been put on notice. How can we scale back on alcohol use?

  • Cut down the number of days you drink alcohol. In fact, you may want to abstain for a week or a month to see how you feel physically and emotionally without alcohol in your life.
  • Reduce the amount of alcohol you drink at one sitting. If you normally drink two glasses of wine, make it one instead.
  • If you are drinking too much, avoid people, places, things and certain activities that trigger an urge to drink. For example, baby boomers love to splurge on dining out, but this luxury often prompts people to drink more. If this is the case, consider going out to dinner less often.
  • Find healthy alternatives for coping with stress, loneliness, or anger. For example, if you’re tempted to reach for a drink take a walk, garden, or take a long bubble bath.

Experts say that alcohol misuse among older people isn’t a problem that will simply disappear on its own. This new data should serve as a wake-up call to all baby boomers to examine their drinking habits.

Image courtesy of tiverylucky at FreeDigitalPhotos.net.

The post Baby Boomers Warned About Over-Drinking as Alcohol-Related Deaths Soar appeared first on Baby Boomer Advice.

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I was reminded by a work colleague and friend today just how precious life is…
Unfortunately, she just lost a very close, dear friend…far too soon in their life.
Remember, every day, how much you must value your own life and the lives of your family and friends.
Don’t take the chance…never leave it left unsaid…tell them…every day, how much you love and respect them for just who they are…
Make every day your best day ever…

The post Remember…just how precious life is… appeared first on Baby Boomer Advice.

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The idea of a funnel is used to illustrate the process a potential client goes through as they become familiar with your products or services.

Visually, clients enter the funnel at the widest part, the top, then proceed to descend, stage by stage, leaving at the level they lose interest.  What you end up with at the bottom are the final few who have purchased and love your product or service.  These are the clients that will keep coming back

Your goal is to raise the number of potential clients that enter the top and lower the number that loses interest at each stage.

To accomplish this, you will need to have a conversion tactic for each stage.

There are a few different Funnel maps out there that vary in their vocabulary but each basically means the same thing, for the sake of this article, we’ll go with the following terms:

  • Awareness
  • Interest
  • Conversion
  • Loyalty
  • Advocacy

Using Email Marketing to Get a Client All the Way to the Bottom

Now that you understand how a marketing funnel works, let’s discuss email marketing plans for each.

Awareness

The top of your marketing funnel is awareness.  This is when the potential client finds out you exist but doesn’t know anything about your product yet. At this level, you should start showing them the value of your product or service.  This can be done with free informative content, such as a free eBook on product related subjects.

Interest

At this level, potential clients are starting to show an interest in your company and products and want to know more.

You also know more about the client, which allows you to send them more targeted content that can relate how your product or services can help them.  This email could include specific items that you believe will be beneficial to them and even include an invitation to a free consultation or demonstration.

Conversion

Now you potential client is aware of the value of your product or service and it’s time for them to decide if they are ready to purchase.

Here, you start communicating to the client why your product and service is better than your competitors’ and perfect for them.

Loyalty

OK, you’ve made the sale, your potential client has graduated to the title of actual client.  Your work is not over, however, not even close.

Now you need to implement your plans to keep them.

Repeat and long term clients are a wonderful asset for any business. Help keep these valuable assets by continually engaging them with fun and useful content such as educational emails related to upcoming products or surveys asking them their opinions on potential changes coming. Make them feel like their opinion really matters to you.

Advocacy

Advocacy happens when your clients turn into your biggest fans.

They’ve probably purchased or used your services several times because they adore you. The best part?  They start telling everyone about your and how great your products or services are!

Word of mouth, still the best way to gain more potential clients that will stick.

Now, as you start to recognise these special clients, you can start sending them special requests like emails asking them to refer you to their friends. You could even create a version of your initial email sent to the Awareness level that they can forward to friends and family they think would most benefit from your products or services.

Now you have the information you need to plan your own email campaign and begin to channel your potential clients all the way to being actual clients.

By developing your email strategy with the marketing funnel in mind, you’ll convert more prospects into customers and more customers into fans, which means more money for your business. Yay!

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access

to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

The post What is a Marketing Funnel? appeared first on Baby Boomer Advice.

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Email marketing has become more and more challenging over the last few years. With people signing up for multiple email accounts, Gmail changing where your messages go, and more people deleting your emails than opening them, running a successful email marketing campaign requires a lot of work.

There are a few ways that you can take your email marketing to the next level. This can helps you send better emails to the right people at the right time. Once you strategize and streamline your email marketing, you will see a measured improvement in how your email marketing performs.

Here are a few ways that you can improve your email marketing this year.

Send emails only to the people who want them

 A lot of the reason that your email marketing may be looking like it is failing is because you are probably sending your emails to people who don’t want them. People who get your emails, but don’t want them usually end up deleting them without opening them or marking them as spam. These are not the people you want on your email lists.

Whenever you continue to send emails to people who don’t want them, your domain reputation is hurt. This can leave you scrambling to clean up your domain reputation for months.

Avoid this by scrubbing your email lists once a month. Take out all of the people who haven’t opened an email from you or haven’t engaged with one of your emails and send them one reactivation campaign. Getting them out of the general email list helps keep your domain reputation healthy and your email marketing profitable.

If the subscribers still don’t open or engage with your emails after the reactivation campaign, take them off the list. This leaves a lot less clutter for you to clean up later.

Give each email a goal

 If you are not sending each and every email with a goal, stop sending them. You have to have a clear goal laid out for each email before you send them. You want to cue your email recipients with the action they should take with each email.

Make sure that there are multiple ways for your email recipients to achieve the goal of your email. Add buttons with links, photos, video, and good subject lines. You want the point of the email to be clear right when they open the email.

Sending an email just to send an email isn’t going to help you or your customer. It wastes everyone’s time and makes your customers less likely to engage when you really want them to. Give each email a goal and you won’t have this problem.

Personalize the emails

 Email personalization really works. When you stick with the basics like the subscriber’s name or company, they are more likely to engage with the email.

Email personalization is relatively simple now with email marketing platforms. Above all, do not send a “dear customer” or “dear client” email. It won’t get read and you will have wasted your time.

Test sending your emails on different days

 There is a ton of data out there that says that sending your email on Tuesdays or Thursdays are the best days. While that may have been true at one point, it’s not the case anymore.

In order to send emails that people will engage with, you have to test sending your emails on different days. Find out what works for you and your company. What matters isn’t when the most people are sending emails; what matters is when most people are engaging with your emails.

Test sending on different days and at different times. This will help you develop the most optimal plan and get your email engagement rates up.

If you want to learn more about how to send emails effectively, look into my done-for-you system now.

The post How to Improve Your Email Marketing appeared first on Baby Boomer Advice.

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Search engines are powered by the words users enter when they conduct searches.

These are called “keywords.”

Google and other search engines use keywords to provide the links to websites they think the user will find most helpful. These results are then ranked according to Google’s search engine algorithm.

By discovering the best keywords for your internet marketing niche and including them in strategic places on your web pages, you can improve your ranking on the Search Engine Result Pages (SERPs) for those keywords.

Conducting Keyword Research

Keyword research means finding the best keywords for your product niche. When you optimize your web pages with the best keywords, search engines like Google and Bing will index your pages and rank them higher, ideally in the top three spots.

If you use bad keywords or don’t optimize them correctly within your web pages, your pages will be ranked so low that nobody is going to find them.

The first step is to create an initial list of possible keywords. Basically, you will be brainstorming ideas. For example, if your product is a dog obedience course–which happens to be an evergreen niche–your initial list might include keywords like:

Dog obedience

Puppy house training

Canine obedience

How to train your dog

Dog training

Puppy obedience

Write down all the main categories of your niche and any other words or phrases that might fall under each of those categories, and then create as many variations as you can of those keywords.

Come up with the best list of both general and specific keywords that you can. You will test them later to see which ones are the most effective.

Make sure you pick between two and five words within your keyword phrases. Anything longer than that and the likelihood that people will type them into the search engine goes down. An exception to this rule is when you include “How do I …” or “Top 10 Ways to …” as part of your keywords. These tend to work pretty well. However, in most cases, your keyword phrases should be brief.

Finding the Most Successful Keywords

Ideally, the keywords you choose should be overripe and underexploited. In other words, they should be keywords that describe things that have a lot of people looking for products in that sub-niche, with not a lot of other people offering them. Find these and you can virtually print money.

Now you want to do monthly searches in keywords for your niche, and also find out how much competition each has. Google has a free Adwords Keyword Tool you can use to search for various keywords. Because Google has the biggest and most popular search engine, it makes sense to use its tools to find the best niches–especially when they’re free!

The next step is to find within this general niche those sub-niches that are overripe and underexploited.

Long Tail Keywords

Long tail keywords are the words and phrases users type in to search for a particular niche. They make it easier for you to hone in on the specific target audiences within your niche.

For example, they can be geographically based–such as “Atlanta dog obedience schools”–to make them more specific. Keep track of all the long tail keywords you find so you can focus on these secondary ones that still get a lot of searches but aren’t already being used by other marketers.

Keyword Placement

Where you place the keywords is really important. Search engines prefer to see your keywords and phrases in the headline, in sub-headlines, and in the first and last paragraphs.

Your primary keyword also should be included in your URL, or web address name.

WordPress has a handy All-in-One SEO Pack plug-in that automatically includes keywords in your metadata, which are the little descriptions beneath each link on Google. You also can use

“and”

to break up your page with headings and to let search engines know which keywords are important on your pages. Type one or more keywords into your image file name and also include it in the ALT text for the image for extra measure.

Keyword Saturation

In the remaining part of your page content, where you distribute them isn’t as important as long as you have the proper saturation level.

Include keywords within your content the optimal number of times, known as keyword saturation. Search engines give a higher ranking to pages that have keyword saturation of about 2%. If your web content is 500 words, your keywords should be included about 10 times:

500 (Total # of Words) x .02 (Optimal KW Saturation Rate) = 10.

To learn more techniques like these for improving the profitability of your business, check out our lead generation system by clicking this link now

The post Using Keywords to Improve Your Page Rankings appeared first on Baby Boomer Advice.

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It’s easy to let your internet marketing strategies get away from you. As your business expands and you get busy with various tasks, you might begin to pay less attention to your specific strategies. After a while, you’re just going through the motions of marketing to your customers.

When this happens, you’ll likely notice a decrease the effectiveness of your internet marketing strategies. You might see a decline in conversion rates, an increase in bounce rates on your site, and less revenue coming in.

If your internet marketing strategies no longer seem to have the same effect they previously had, you don’t need to start over from scratch. There are ways to breathe new life into your marketing campaigns.

Here are 5 strategies for refreshing your existing internet marketing campaigns.

1. Review Your Past Strategies

The first step in refreshing your internet marketing is to look at what worked in the past. Review your old strategies and consider the strategies that were most effective. It may turn out that all you need to do is implement a couple of key strategies that you’ve recently overlooked.

How do you review old strategies? This depends on what you are reviewing. You can start by looking at your website traffic using Google Analytics. Go back to a date when you still received a lot of traffic. Compare this date against your blog posts, social media posts, email marketing campaigns, and any other strategies that you have used in the past.

2. Rethink Your Social Media Networks

The next step is to rethink the social media networks that you use. Perhaps you’ve spent too much time posting to LinkedIn instead of focusing on Facebook—or vice versa. Look at the number of followers that you have on each social media network where you are active.

Also, look at the amount of inbound traffic coming from these sites. If one of the networks isn’t contributing to your website traffic, then drop the website. Stop using it and focus your attention on your other social media profiles.

3. Review Your Most Popular Content

Take a look at your most popular content, such as blog posts or social media posts. If you need help, again, use Google Analytics, in order to find out which posts were most popular. Perhaps you’ve lost some of your focus or haven’t been putting out quality articles lately.

Carefully review your most popular content. Write down the top reasons why you think these posts were so popular. Then, compare these notes to your most recent content. Are you still living up to the standard that you previously set? If not, you may have found the reason for your drop in sales.

4. Find Ways to Reuse Existing Content

As you review your most popular content, you may find ways to reuse this content. For example, you could convert popular blog posts into animated videos or slides. You could update existing content and re-release it. This will save you some time and money.

5. Consider the Frequency of Your Marketing Efforts

A final way to breathe new life into your existing marketing campaigns is to consider the frequency of your marketing efforts. You could be posting blog articles or sending emails too frequently or not frequently enough. If you’re losing subscribers or followers, you’re likely posting too frequently. If your numbers stay the same, but you’re not gaining new followers, you might not be posting enough.

Put these tips to use and begin refreshing your existing internet marketing campaigns. Along with these useful tips, you can gain additional help by clicking on the following link to learn more about my done-for-you system.

The post Strategies for Breathing New Life into Your Internet Marketing appeared first on Baby Boomer Advice.

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So, it's certainly been an “interesting” journey, so far…into the online world of internet marketing…

After having met and beat my “Big C” challenge, this time last year, it was time to re-evaluate my life and start to look seriously at my future and Bev, my wife's future…just how were we going to survive and thrive in our “golden years” (of retirement).

I'm still working full time as I write this blog, but am certainly looking at the  “near future”  and planning out the years ahead…and boy, do Bev and I have some great plans and special items in our bucket list that we want to tick off.

It doesn't take a genius (and I'm certainly not one of those), to work out that the old age pension (as we call it in Australia) was not going to provide an adequate enough income to allow us to do the things we wanted, especially supporting our children and our grandchildren in the future, as well as a little self indulgent travel etc.

It was time to take stock and put our action plan into practice.

We searched long and hard to find something that would provide us with a great future income and at the same time, give us the freedom to travel, see the world and spend more time with our loved ones. Of course, this meant a complete change of my working habits…something I couldn't do in one move. It had to be and is being done, gradually.

We looked at so many online programs…all which promised us everything and (as we found out) gave us nothing!!

I am indeed fortunate that a close friend recommended an online program that Bev and I investigated thoroughly before we decided to go ahead. We are so pleased that we ignored our natural scepticism and boldly marched forward. We really have now seen the light at the end of a financial future tunnel.

But, rather than me tell you all about the program , follow the link below to discover a whole new world of financial optimism… read the EBook…you owe it to yourself and your family…

Check it out here

I look forward to hearing of your online success!

Remember: Make every day your best day ever…

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The marketing landscape is constantly changing and evolving. If you want to get noticed, you need to employ multiple tools and resources in your marketing strategy. This includes the use of social media.

There’s plenty of advice on how to boost your social media marketing. Though, it’s not uncommon for your marketing strategy to grow stale. You might notice positive results after you start your marketing campaign, only for it to die off.

The following 5 solutions will help you revitalize your social media marketing strategy. You don’t need to scrap your campaign and start over. Just remember these 5 steps.

Become More Social on Social Media

It’s easy to use a mechanical approach to marketing. You’ve got a schedule and you stick to it. You’re consistent and reliable. But, you need to be personable when sharing content on social media.

Don’t use the same phrases and wording in every post. When you introduce curated content, don’t use the default message. Create something original. You want to sound like you’ve read the content that you’re sharing.

Being more social also means interacting with your followers. Don’t be afraid to ask a question or encourage feedback from your followers. Thank them for their input and get a conversation going. This will make your brand feel more approachable.

Let Your Followers Know What You Care About

If you’ve got a cause that you’re actively involved in or care about, let people know. This also helps humanize your brand. But, don’t promote a cause simply for the marketing appeal. It’s easy to detect phony compassion.

Use Video in Your Marketing Strategy

People like watching videos. This is especially true with the rise in mobile device usage. When people are on the go, it’s easier to watch a video than read an article. So, if you want to get noticed, record more videos.

If you’re having trouble coming up with content for your videos, simply look at your most popular blog posts. Convert these posts into individual videos. Rewrite the content into a script and record your voice. Add this to a slideshow or a live presentation and post it to social media.

Become the Top Curator of Content in Your Niche

The next step is to focus more on curated content. About 80% of the content that you share should come from other sources. This shows your followers that you care. It helps build a relationship with your followers.

Sharing curated content also allows you to have a continuous flow of content. If you’re relying on your own original content, it’s hard to have something new to post every day of the work week.

Browse the top news sites in your niche market or industry. Use multiple sources and find beneficial content that you believe your followers will appreciate. This should comprise the largest portion of your social media marketing.

Actively Listen to What Your Followers Are Saying

The final tip for revitalizing your social media marketing is to actively listen. Listen to what your followers are saying. Learn from their comments. You can gain valuable insight into the type of content that they enjoy based on what they say and what they share.

If no one is saying anything, then you’re not sharing the right content. Or, you’re not actively engaging your audience. Review your content, add more curated content from other sources, and talk to your followers. If this doesn’t spur more input, then you need to rethink your market.

If you’re ready to breathe new life into your social media marketing, start using these tips. For even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

The post 5 Ways to Revitalize Your Social Media Marketing Strategy appeared first on Baby Boomer Advice.

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