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I subscribe to quite a number of “babyboomer” sites, newsletters and articles.

When I find really good, informative articles about our “health challenges”, I make sure I get the news out to as many of my subscribers as possible.

This is a great article by Anna Lamnari and one that you should follow through with.

Both Bev, my wife and I take our daily dose of Magnesium with great results.

You should too…

Why should we care whether we take enough magnesium?

Magnesium has been called a ‘master mineral’ for a good reason. It is involved in over 300 different enzymatic reactions in our body, affecting most of our tissues and organs. Alas, magnesium levels start drifting down with age, mainly due to dietary deficiencies and problem with absorption.

These days we talk about taking trips to Mars, but we haven’t yet quite figured out how to reliably measure magnesium levels. You might have had your magnesium level checked. Unfortunately, this number doesn’t tell us the whole story. 

Because this mineral is so critical to proper functioning of our muscles, heart, vessels and nervous system, our bodies tend to be pretty strict about regulating serum magnesium level.

Yet, up to 99% of body magnesium is stored inside the cells, not in the blood stream, which is why the level of magnesium in the blood does not tell us much. In time of need, the body will leech significant amounts of magnesium from its storage in the cells and you might remain none the wiser.

That is, if not for some pesky symptoms.

What Are the Signs of Magnesium Deficiency?

Think of magnesium deficiency if you suffer from hypertension, arrhythmias (abnormal heart rhythms), migraines, depression, anxiety, confusion, sleep problems, premature hearing loss, fibromyalgia, unspecified diffuse muscle pain, muscle twitches and cramps, osteoporosis and constipation.

What Else Can Cause Magnesium Deficiency?

You may be at increased risk of low magnesium if you are suffering from diabetes, chronic diarrhea and hyperthyroidism.

Alcohol, caffeine and some medications – most notably proton pump inhibitors, acid reducers from the group of omeprazole and the diabetes drug – metformin – can deplete the body’s magnesium.

Are You Experiencing Chocolate Cravings?

Chocolate cravings might just be a symptom of low magnesium. Chocolate happens to be one of the foods rich in magnesium – and the cravings may go away after proper supplementation. And then, of course, there is nothing wrong with a little piece of dark chocolate.

What Do I Use Magnesium for?

Magnesium is my go-to for insomnia, particularly associated with anxiety – racing thoughts as soon as you put your head down. It is phenomenal for muscle pain and tension. Do you carry the weight of the world on your shoulders? Definitely try magnesium.

Osteoporosis is another big indication, even though many physicians forget to mention magnesium along with calcium.

How Do I Supplement Magnesium?

When looking for a magnesium supplement, you will notice there are different forms of it. There is magnesium oxide, citrate, gluconate, malate, taurate etc. Which one do you choose?

Unless your main problem is constipation, a good rule of thumb is to stay away from magnesium oxide which does not absorb well into the body and usually has a massive laxative effect.

Magnesium citrate is often used for muscle pain, particularly in patients with fibromyalgia. Another form worth trying for fibromyalgia is magnesium malate, containing malic acid.

Magnesium taurate seems to have more affinity for nervous system and is a good choice for preventing migraines. I tend to use a lot of magnesium citrate, as it tends to be versatile and relatively inexpensive.

Start with 200 mg of magnesium, and make sure you check for elemental magnesium, not total compound like magnesium citrate.

If you perceive no improvement in few days, you may increase the dose to 400 mg for short periods of time. The Upper Tolerable Level for magnesium is set at 350 mg, but you may take more when treating deficiency.

Your body will let you know if you’re overdoing it. If you develop diarrhea – you are taking too much. And, as always, when in doubt, run it by your doctor.

Magnesium is relaxing and as such usually best tolerated at bedtime.

Any Other Problems with Magnesium?

Overall, magnesium seems to be well tolerated and pretty safe. Aside from abdominal cramps and diarrhea it may rarely cause low blood pressure, dizziness, irregular heart rhythm and slowed breathing.

Can I Get Magnesium from Food?

The best sources of magnesium in the food are seeds and nuts, particularly pumpkin and sesame seeds, cashews, almonds, black beans, spinach and okra. And then, of course, there is dark chocolate!

How do you include magnesium naturally in your diet? What foods do you eat to get the benefit of magnesium? Do you take a magnesium supplement? Please share your choices in the comments below.

Anna Lamnari, MD is an internist, geriatrician and integrative medicine practitioner with over 20 years of clinical experience. She is passionate about healthy, vibrant aging and natural ways to improve memory. Follow her at her website, Aging Like a Boss, and on her Facebook page.                      

The post A DOCTOR EXPLAINS THE IMPORTANCE OF ADDING MAGNESIUM TO YOUR DIET AFTER 60 appeared first on Baby Boomer Advice.

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I can write blogs to my heart's content about things, subjects and news of the day…but the articles may have little or no interest to you and your family.

My blog (and the topics I choose to write about) is not for me…it's for you!

I recently have included a number of articles about social media and marketing…an area that I have a growing interest in…as I see it as my “future wealth creation” machine!!

BUT…it may not interest you.

So…what I need to know is – WHAT INTERESTS YOU?? WHAT ARE YOUR MAIN CONCERNS?

IS IT YOUR HEALTH, YOUR WEALTH (CHALLENGES), AGEING, RETIREMENT, RETRENCHMENT, SELF ESTEEM OR ANYTHING ELSE THAT KEEPS YOU AWAKE AT NIGHT???

Please make comments (below) or feel free to email me at : jim@babyboomeradvice.com

I want my blog to be OUR blog. I want it to be all and more that you want to read about, comment about and use to hopefully make your life a healthier and wealthier one.

I look forward to hearing from you.

My personal regards to you,

Jim

“Make every day your best day ever…”

The post So…what’s on your mind?? appeared first on Baby Boomer Advice.

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My sincere thanks to Jieranai Maier of “Boomers International” (Facebook Group) for allowing me to “share” (reproduce this article) from Wingate at Weston.

Whilst this article was written about the plight of the ageing population in the USA, it holds true for all of us Babyboomers here in Australia as well.

The term “Elder Orphan” has become the new way of describing so many of our age group as our close loved ones pass away , our families grow up and have their own life and agenda to pursue, literally leaving us on our own to become “Elder Orphans”.

I must admit, I do not like the term.

But also have to admit, it's becoming far too prevalent in our aging society today.

More's the pity.

Read the entire article thoroughly and please add your comments at the bottom of my post.

As always, I am here both through my blog and on a personal “one to one” basis to discuss your particular situation and see where I can help and provide advice.

Here is a link that will take you to the Facebook Group: Orphan Elders”.

I urge to visit the site and join the group for ongoing support.

Are you an “elder orphan?”

Also called unbefriended adults, they are people aging alone, without kids.

But now, they have a Facebook group with about 5,000 users since it began last year. You have to be 55 or over, live without a spouse and not have children. Or, if you do, they have to either be estranged or live far away.

Regards

Jim

“Make every day your best day ever…”

“Elder Orphans”…

An increasing number of baby boomers are aging alone. These baby boomers, commonly referred to as elder orphans, do not have a spouse, children or other relatives to rely on as they enter their retirement years. Data from the 2017 U.S. Census show that almost one-fourth of seniors over the age 65 are already living as elder orphans.

U.S. Census data also predicted that close to 33 percent of baby boomers age 45 to 63 may eventually become elder orphans. With more Americans today choosing to focus on their careers and personal lives rather than marrying and starting families, that percentage is only expected to increase in coming years. Elder orphans face unique challenges when it comes to aging, so it’s wise for single and childless baby boomers to begin preparing for their senior years now.

Elder orphans are at high risk of isolation and loneliness, which is why one of the most important decisions baby boomers need to consider is where they will live as retirement nears. Continuum of care communities can be a wonderful option for elder orphans because they offer social programming as well as long-term care services for future health needs. However, senior living communities aren’t the only viable option. Choosing to live in a city or town that’s walkable, has a good public transportation system, and has a wealth of community and health care resources is another good idea.

To further reduce the risk of isolation and loneliness, baby boomers should build up their social circle now. For baby boomers still in their working years, it’s important to maintain and create new friendships outside of work. Joining a club or social group is an easy way to meet people with similar interests, as is attending classes or events at a local community center or library.

Creating a support system

Baby boomers should talk with their friends about their situation early on so they can have a basic support system in place. Preparing wills and advanced directives ahead of time is advisable. A trusted friend or professional can be named a power of attorney in the event of a health crisis.

Elder orphans may choose to leave their possessions to a friend or donate them to a charity or organization that’s close to their heart – there is no right or wrong answer. An attorney can help decide what’s best. Once completed, wills, advanced directives and other important documents should be given to friends, doctors, lawyers and anyone else who may need the information down the road.

Living alone can be empowering earlier on in life, but can present difficulties during retirement years. A healthy diet and regular exercise will help elder orphans stay active, mobile and independent, leading to a better quality of life as they age. Maintaining a positive mindset is important as well. As we age, it’s important to practice self-love and acceptance, and speak confidently about the choice to age alone.

Just like at any other stage in life, as a senior, it’s important to continue to focus on activities and hobbies that bring joy to life. Though aging alone may not sound ideal, a positive aging experience is more than possible for elder orphans.

NOTE:  Rodney Gonsalves is regional vice president of operations at Wingate Healthcare, a local senior living provider, which includes Wingate at Weston. He has served as an administrator of nursing home and assisted living communities for over 15 years.

The post Aging Alone -We are Elder Orphans appeared first on Baby Boomer Advice.

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It's been so long since I've posted a blog on my site…

I am very embarrassed to simply admit that I've been lazy!!

I allowed other distractions…like Christmas to get in the way…which was just fantastic by the way.

There is nothing better than celebrating that time of the year with all our family and also our friends.

Other distractions…spending two beautiful sun-drenched weeks visiting my sister and her husband in their new home in Queensland. They really turned on the best weather. A great way to “chill”, basking in the warm Queensland sun.

Then, back to the grind…back to work…

I was so used to “doing nothing” for a month, I found I came home from work both physically and mentally tired. And, of course, I used this as an excuse to stop doing the work that I really love.

So…I'm back and looking forward to the rest of what will be an exciting 2018 for all of us.

I'm also looking forward to extending my personal services to open up to more coaching and mentoring opportunities, to help my fellow “Babyboomers” have a wonderful, healthy and wealthy year.

I have lots of exciting ideas and I'm just busting to see how I can help you:

“Make every day your best day ever…”

So, please add your comments at the bottom of my post and reach out to me for help and guidance.

It's what I know best and love to do.

Can't wait to hear from you.

Regards,

Jim

The post No excuses..just plain lazy!! appeared first on Baby Boomer Advice.

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Hashtags are useful for helping people discover your social media posts. Twitter was one of the first social networking sites to make good use of hashtags. But, they’re now an important part of all social networking sites, including Facebook, Pinterest, and Instagram.

While hashtags are useful, they can also have a negative impact on your marketing efforts. You need to be careful with how you use hashtags in your posts. So, with that in mind, you should learn how to properly use hashtags for social media marketing.

The Basics of Hashtags for Social Media

First, let’s make sure you understand what a hashtag is and isn’t. You can think of hashtags as keywords. That’s a hashtag in a nutshell. It’s a keyword or keyword phrase without any spaces and it includes the pound sign at the beginning of the phrase.

The reason that you should use hashtags is that they’re used by social media search engines. When a user performs a search, the site finds relevant posts based on hashtags. And, hashtags are now used by almost every major social media site, including:

  • Facebook
  • Twitter
  • Instagram
  • Google Plus
  • Pinterest
  • Tumblr
  • Flickr

So, you know the basics. Next, find out how to properly include hashtags in your posts.

The Correct Way to Use Hashtags

If you can remember what hashtags are used for, it should be easy to use them properly. Here’s a quick look at the correct use of hashtags:

  • Use up to 3 hashtags per post
  • Make sure they’re relevant to your post
  • Use local terms to increase local marketing

Generally, you’ll only use 2 or 3 hashtags per post. Adding too many hashtags shows that your posts don’t have a clear focus. Instagram is an exception to this rule. For example, Instagram posts with the highest engagement typically have 4 or 5 hashtags.

When choosing hashtags, make sure that they’re relevant to your post. Don’t include a hashtag simply because you think it’ll attract more users. You can take a look at trending hashtags to find examples, but don’t add them to your post unless they actually make sense in your post.

You can also use local terms to help increase local marketing. For example, when posting about an event, you can include the name of the city where the event will take place. The same applies to posts about local businesses.

The Incorrect Way to Use Hashtags

It’ll also help to learn the incorrect way to use hashtags. These are methods that you should avoid:

  • Using too many hashtags
  • Including hashtags in your message
  • Using the same hashtags every time

Remember, don’t use too many hashtags. Unless you’re using Instagram, you should only use up to 3 hashtags. Otherwise, they’re no longer helpful.

Also, don’t include hashtags in your message. Don’t use them to replace words. This makes it hard to read your message. For example, you wouldn’t say, “check out our latest #SEO #service.” Place them at the end of the message.

The final tip is to avoid using the same hashtags every time. Mix it up. Using the same hashtags will only help you continue to attract the same people. Do you use the same keywords on every single page of your website? No. So, use a variety of relevant hashtags to appeal to more people.

As long as you follow these tips, hashtags should help you gain more followers and improve your social media marketing. In addition to these tips, if you’d like even more marketing suggestions, as well as a way to generate conversion-ready marketing prospects each month, then click here to learn about my done-for-you system.

The post How to Properly Use Hashtags for Social Media Marketing appeared first on Baby Boomer Advice.

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Now that we have all the Christmas celebrations behind us and the excitement dies a little…until we get to New Years Eve…and more celebrations, I'm not sure about you, but it gives me time to reflect on 2017, which is fast disappearing.

Has it been the year you wanted it to be? Did you achieve the goals you set yourself in the beginning of the year? Or…did they get the…oh well…”maybe next year” response/excuse?

I'll save talking about personal goal setting (and achievement) for another time, but it is one of my favorite topics to explore.

So, here we are…staring 2018 down the barrel…wondering, will it be just another year of struggles…whether that means financial struggles, health challenges, family issues, retirement considerations, “older” family members “relocating decisions and so much more???

As we “progress” in age, I'm sure we all find the challenges about our lives, the lives of our older family members, then our sons and daughters lives and the lives of their children, all come into play. We will seem to spend an inordinate amount of time discussing the “what if's” of our daily lives and what plans we need to put into place to (try) to make it happen.

History has told us, it's not that easy. Something always seems to crop up to (potentially) dash our plans for our family…whether it be health considerations, or most likely…wealth (or lack thereof) challenges.

I really admire those people who set themselves specific goals for the coming new year and actually work towards achieving them. After all, why set a goal if you don't commit to it!?

So, I urge you, as my wife and I will do in the coming days in the lead up to 2018, to sit down, discuss your wants, needs, desires for next year, then write them down, plan out how you are going to achieve your plans, the effect their achievement will have for your family and your own self esteem…and then commit to them.

Make sure you write your new year's resolutions (goals) down and put them somewhere prominent so that you are reminded daily of your commitment to them. Where possible, shorten the goal to a single word, or short sentence so you can read them each day as your “affirmation” for a positive day ahead!

Given that this time last year, I was in “recovery mode” from my cancer challenge, 2017 needed to be a year of reflection of my personal health journey and what it meant to be/stay healthy so I could get on with what I really wanted to achieve. Did I succeed?? In some ways…NO…but in a great way YES…my doctors have given me the “all clear”, describing me as being in “long term remission”!!

Does this give me a burn to make 2018 an absolute winner??? You bet it does…!

So…what are you going to plan for and achieve in 2018?

Please write back to me and let us all share our life challenges together.

I always say: ” Make every day your best day ever…”

Let's make 2018 our best year ever.

Hear from you very soon.

Regards,

Jim

The post How exciting is 2018 going to be for you?? appeared first on Baby Boomer Advice.

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I read this very important article on Facebook from Maddy Butcher.
She has a site called:  “Maddy at home Seniors Sixty Plus”.
Go check it out. Makes for some really good reading.
Maddy reproduced the article from the “Baby Boomer Bliss” blog.  (Babyboomerbliss.net)
Check it out too. Some really good stuff to read.
And, while you're at it, here's some great Facebook sites that I'm a real fan of.
They have lots of really good posts from the members.
Look up and join:
Babyboomers in Business
Baby Boomers Making Money Online
Baby Boomer Online Entrepreneurs
Baby Boomers Jukebox
And of course…my favourite: BABYBOOMER ADVICE GROUP

Please visit Facebook and type in Babyboomer Advice Group. Make a comment. Add a like and share it with your friends. I'm working to develop this group to become worldwide to address and meet all the challenges we face every day in our busy lives.

So, with permission of the Baby Boomer Bliss group…

Don’t shoot the messenger, but baby boomers are hitting the bottle at alarming levels.

Just this week, baby boomers received new warnings about alcohol as people aged 50-plus deaths linked to alcohol soared. The number of deaths attributed solely to alcohol has increased 45% since 2001, according to a report published by the Office for National Statistics (ONS) on Tuesday.

While this study was based in the UK, baby boomers in America don’t fare any better. One out of every eight Americans has an alcohol disorder, according to a study published in August 2017 in the Journal of the American Medical Association’s Psychiatry. While the survey showed alcohol disorders increased for the US population in general, some of the sharpest increases were among baby boomers. For example, high risk alcohol use increased 65.2 percent  and alcoholism rose 106.7 percent for the over 65 crowd during the last decade.

By 2020 the number of people receiving treatment for substance misuse problems is expected to double in Europe, and treble in the US, among those aged over 50.

This is bad news for baby boomers since alcohol is linked to more than 60 illnesses and diseases including heart disease, liver disease, cancer, and dementia.

Why Are Baby Boomers Drinking Too Much?

We were the generation famous for drinking a martini or Manhattan after work as often shown on the TV show Madmen. But is there more to this growing problem of alcohol misuse? Probably.

This blog was inspired by reports that baby boomers, especially those in their 50s and 60s, are statistically the unhappiest age group. Many boomers face stressful events such as declining health, raising teenagers, looming college tuitions, adult children moving back home, caring for aging parents, menopause, the loss of a loved one, and social isolation.

Add to that financial stress. According to a poll by AARP, baby boomers are more worried than any other age group about retirement security. Many boomers confess they didn’t put enough money aside for retirement and find themselves heading toward their golden years with mortgage and credit card debt.

All of this worry, stress, and depression can easily trigger the misuse of alcohol if not kept in check.

Another factor may go back to the disappointment of our generation that expected a better world. “What does alcohol mean to our generation?” asks Christina Fraser, a relationship counselor with Coupleworks and herself a baby boomer. “We drink to fill a void. Our parents had a job, retired and dropped dead two years later. They worked hard and had fewer opportunities. The baby boomers were given the promise of a world that was full of possibilities. Instead, we are seeing that world close in.”

What is Considered Over-Drinking?

Baby boomers who love wine o’clock may be shocked to hear what is considered over-drinking.  Moderate drinking is one drink a day for women and two drinks per day for men. So maybe you’re thinking you don’t drink everyday, mostly just on weekends.

Do the math. Women are considered “heavy drinkers” if they have eight or more drinks a week, according to the Centers for Disease Control and Prevention. Men can have 14.

A standard “drink,” by the way, is not that big wine glass filled to the tippy top, a huge frosty mug, or giant Hurricane glass. The CDC says a drink is 12 ounces of beer, 5 ounces of wine, or 1.5 ounces of hard liquor. If you pour more than these standard serving sizes, it counts for more than one drink.

While studies show that moderate alcohol consumption can be part of a healthy lifestyle for many people, those benefits quickly turn into health risks. These dangers include an increased risk of cancer, heart, and liver disease.

In fact, on the heels of the new study warning baby boomers to stop over-drinking, comes another statement from the American Society of Clinical Oncology (ASCO) that “even light drinking increases your risk of cancer.” ABC News’ chief medical correspondent, Dr. Jennifer Ashton, said that alcohol has been a known human carcinogen, or known to cause cancer, for a long time within the medical community.

Moderate drinkers nearly double their risk for mouth and throat cancer and more than double the risk of esophagus cancer compared to nondrinkers. They also face elevated risks for cancer o the voice box, breast cancer and colorectal cancer.

The risk for heavy drinkers is much higher and downright sobering (excuse the pun). Heavy drinkers face roughly five times the risk of mouth and throat cancers and squamous cell esophageal cancers than nondrinkers, nearly three times the risk of cancers of the voice box, double the risk of liver cancer, as well as increased risks for breast cancer and colorectal cancer.

Ways to Cut Back

So we baby boomers have been put on notice. How can we scale back on alcohol use?

  • Cut down the number of days you drink alcohol. In fact, you may want to abstain for a week or a month to see how you feel physically and emotionally without alcohol in your life.
  • Reduce the amount of alcohol you drink at one sitting. If you normally drink two glasses of wine, make it one instead.
  • If you are drinking too much, avoid people, places, things and certain activities that trigger an urge to drink. For example, baby boomers love to splurge on dining out, but this luxury often prompts people to drink more. If this is the case, consider going out to dinner less often.
  • Find healthy alternatives for coping with stress, loneliness, or anger. For example, if you’re tempted to reach for a drink take a walk, garden, or take a long bubble bath.

Experts say that alcohol misuse among older people isn’t a problem that will simply disappear on its own. This new data should serve as a wake-up call to all baby boomers to examine their drinking habits.

Image courtesy of tiverylucky at FreeDigitalPhotos.net.

The post Baby Boomers Warned About Over-Drinking as Alcohol-Related Deaths Soar appeared first on Baby Boomer Advice.

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I was reminded by a work colleague and friend today just how precious life is…
Unfortunately, she just lost a very close, dear friend…far too soon in their life.
Remember, every day, how much you must value your own life and the lives of your family and friends.
Don’t take the chance…never leave it left unsaid…tell them…every day, how much you love and respect them for just who they are…
Make every day your best day ever…

The post Remember…just how precious life is… appeared first on Baby Boomer Advice.

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The idea of a funnel is used to illustrate the process a potential client goes through as they become familiar with your products or services.

Visually, clients enter the funnel at the widest part, the top, then proceed to descend, stage by stage, leaving at the level they lose interest.  What you end up with at the bottom are the final few who have purchased and love your product or service.  These are the clients that will keep coming back

Your goal is to raise the number of potential clients that enter the top and lower the number that loses interest at each stage.

To accomplish this, you will need to have a conversion tactic for each stage.

There are a few different Funnel maps out there that vary in their vocabulary but each basically means the same thing, for the sake of this article, we’ll go with the following terms:

  • Awareness
  • Interest
  • Conversion
  • Loyalty
  • Advocacy

Using Email Marketing to Get a Client All the Way to the Bottom

Now that you understand how a marketing funnel works, let’s discuss email marketing plans for each.

Awareness

The top of your marketing funnel is awareness.  This is when the potential client finds out you exist but doesn’t know anything about your product yet. At this level, you should start showing them the value of your product or service.  This can be done with free informative content, such as a free eBook on product related subjects.

Interest

At this level, potential clients are starting to show an interest in your company and products and want to know more.

You also know more about the client, which allows you to send them more targeted content that can relate how your product or services can help them.  This email could include specific items that you believe will be beneficial to them and even include an invitation to a free consultation or demonstration.

Conversion

Now you potential client is aware of the value of your product or service and it’s time for them to decide if they are ready to purchase.

Here, you start communicating to the client why your product and service is better than your competitors’ and perfect for them.

Loyalty

OK, you’ve made the sale, your potential client has graduated to the title of actual client.  Your work is not over, however, not even close.

Now you need to implement your plans to keep them.

Repeat and long term clients are a wonderful asset for any business. Help keep these valuable assets by continually engaging them with fun and useful content such as educational emails related to upcoming products or surveys asking them their opinions on potential changes coming. Make them feel like their opinion really matters to you.

Advocacy

Advocacy happens when your clients turn into your biggest fans.

They’ve probably purchased or used your services several times because they adore you. The best part?  They start telling everyone about your and how great your products or services are!

Word of mouth, still the best way to gain more potential clients that will stick.

Now, as you start to recognise these special clients, you can start sending them special requests like emails asking them to refer you to their friends. You could even create a version of your initial email sent to the Awareness level that they can forward to friends and family they think would most benefit from your products or services.

Now you have the information you need to plan your own email campaign and begin to channel your potential clients all the way to being actual clients.

By developing your email strategy with the marketing funnel in mind, you’ll convert more prospects into customers and more customers into fans, which means more money for your business. Yay!

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access

to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

The post What is a Marketing Funnel? appeared first on Baby Boomer Advice.

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Email marketing has become more and more challenging over the last few years. With people signing up for multiple email accounts, Gmail changing where your messages go, and more people deleting your emails than opening them, running a successful email marketing campaign requires a lot of work.

There are a few ways that you can take your email marketing to the next level. This can helps you send better emails to the right people at the right time. Once you strategize and streamline your email marketing, you will see a measured improvement in how your email marketing performs.

Here are a few ways that you can improve your email marketing this year.

Send emails only to the people who want them

 A lot of the reason that your email marketing may be looking like it is failing is because you are probably sending your emails to people who don’t want them. People who get your emails, but don’t want them usually end up deleting them without opening them or marking them as spam. These are not the people you want on your email lists.

Whenever you continue to send emails to people who don’t want them, your domain reputation is hurt. This can leave you scrambling to clean up your domain reputation for months.

Avoid this by scrubbing your email lists once a month. Take out all of the people who haven’t opened an email from you or haven’t engaged with one of your emails and send them one reactivation campaign. Getting them out of the general email list helps keep your domain reputation healthy and your email marketing profitable.

If the subscribers still don’t open or engage with your emails after the reactivation campaign, take them off the list. This leaves a lot less clutter for you to clean up later.

Give each email a goal

 If you are not sending each and every email with a goal, stop sending them. You have to have a clear goal laid out for each email before you send them. You want to cue your email recipients with the action they should take with each email.

Make sure that there are multiple ways for your email recipients to achieve the goal of your email. Add buttons with links, photos, video, and good subject lines. You want the point of the email to be clear right when they open the email.

Sending an email just to send an email isn’t going to help you or your customer. It wastes everyone’s time and makes your customers less likely to engage when you really want them to. Give each email a goal and you won’t have this problem.

Personalize the emails

 Email personalization really works. When you stick with the basics like the subscriber’s name or company, they are more likely to engage with the email.

Email personalization is relatively simple now with email marketing platforms. Above all, do not send a “dear customer” or “dear client” email. It won’t get read and you will have wasted your time.

Test sending your emails on different days

 There is a ton of data out there that says that sending your email on Tuesdays or Thursdays are the best days. While that may have been true at one point, it’s not the case anymore.

In order to send emails that people will engage with, you have to test sending your emails on different days. Find out what works for you and your company. What matters isn’t when the most people are sending emails; what matters is when most people are engaging with your emails.

Test sending on different days and at different times. This will help you develop the most optimal plan and get your email engagement rates up.

If you want to learn more about how to send emails effectively, look into my done-for-you system now.

The post How to Improve Your Email Marketing appeared first on Baby Boomer Advice.

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