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Our shelf dedicated to awards is filling right up. Why? Because we’ve won the Glossy Awards Europe for our shared case study with LuisaViaRoma! This award holds a special place in our hearts since this is the very first time the prestigious ceremony was organized with European fashion innovators in mind. 

Glossy Awards, and the Pursuit for For True Innovators

I’m sure most of you are familiar with the Glossy Awards. The gala recognizes companies that act as conduits for the transformation of the fashion and beauty industry. However, 2019 is special in the sense that the US-based ceremony has branched out to Europe for the first time. 

On July 9, the very first edition of the Glossy Awards Europe was held – the winners of the 13 categories were announced online. Among them was Antavo, who, together with LuisaViaRoma, won in the “Best Loyalty Program” category.

Other honorees of the Glossy Awards Europe include revered companies like Coty Luxury and Spring Studios.

On a Winning Streak

This is the third time our tag-team with Italian-born luxury fashion retailer LuisaViaRoma has previously won a trophy. In 2018, the two companies won the eCommerce Awards for Excellence in London. 

And just recently in May, our efforts were recognized at the Drapers Digital Awards. The judges also complimented Antavo and LVR for showing a clear vision, bravery and great results. But what’s the reason for so much recognition?

Antavo in the spotlight at the Drapers Digital Awards. The lucky ladies on stage: VP of UK, Rohini Contractor (left) and International Sales Executive, Jessica Mizerak (right).

A €16m Increase in Revenue for the Italian Luxury Giant

Back in 2017, LuisaViaRoma decided to create a simple earn & burn style program to strengthen the relationship with its customers. But after partnering with Antavo, the focus shifted towards a more sophisticated solution that changes customer behavior and gives back to the community

After two years, the results were more than impressive. Almost 4 million new website visits, a 59% increase in customer retention rates, just €1.1 million in reward costs and above all, €16m in additional revenue were all attributed to the loyalty program, LVR Privilege. For a detailed rundown on the features and solutions in the award-winning loyalty program, check out our case study.

Taking Customer Loyalty to the Next Level

It’s really humbling that not one, but several outlets found us praiseworthy. We pour all our effort and knowledge into our projects, helping brands and retailers from various industries find a loyalty program that fits their image and drives their KPIs

Interested in launching a loyalty solution with gamification elements, or one that helps you increase footfall in your stores? Our platform is flexible enough to cover all business needs, so you can step beyond the discount culture and foster true engagement. 

Sign up for our newsletter to receive up-to-date information about the latest customer retention trends, or book a demo now so we can start a conversation.

The post Antavo Nets the First European Glossy Award with LVR Case Study appeared first on Antavo.

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If you’re a CMO or CRM head like me, then there’s no doubt you’re always on the lookout for new ways to keep customers engaged and happy. For me, nothing beats receiving practical info and meeting industry peers at a customer loyalty conference, compared to larger conferences where there are just too many people.

Attending a summit or conference dedicated to loyalty is a great opportunity to hear other people’s perspectives and exchange ideas. And let’s not forget that you learn while also having fun! Most events include interactive workshops, client success stories, and other engagement activities. 

To help you navigate the world of customer loyalty conferences, I put together a list featuring the top 7 loyalty events you should keep an eye on in 2019 and 2020. (Hint: one of them is organized by Antavo.)

#1. Loyalty Conference by the Australian Loyalty Association

The Australian Loyalty Association prides itself on closely following the ever-changing nature of customer retention and brand loyalty.

This is what you should expect for the Melbourne Loyalty Conference:

  • 16 keynote speakers 
  • A whole day chock-full of programs
  • Barista coffee

The venue for the conference is a contemporary masterpiece, called the Glasshouse. To match the modernity of the location, the event schedule is focused on relevant topics in customer retention.

Attendees of the Melbourne Loyalty Conference can learn about the pitfalls of revamping an existing loyalty program and utilizing the full potential of influencers.

#2. Customer Loyalty Summit Europe 2019

If you’re looking for a progressive customer loyalty conference that introduces state-of-the-art loyalty solutions then look no further. The Customer Loyalty Summit Europe is for marketers, CMOs and CRM heads who come from retail, e-commerce, fashion, beauty, and lifestyle brands

So prepare for a whole new conference experience:

  • 15+ speakers from Google, LuisaViaRoma, Beer Hawk & Missguided
  • Knowledge-focused keynote speeches and roundtable talks
  • 8 different workshops
  • Dinner reception
  • #CLSE2019 Party with a DJ and fun guided tours on the following day
  • Exciting venue on the riverbank of the Danube

The workshops inspect loyalty programs from different angles. Attendees can find out which type of program best fits their business, how to build a loyalty program from A to Z, how to calculate the ROI for the program, and learn about the best approach to an omnichannel loyalty strategy. 

All sessions of the Customer Loyalty Summit Europe are hands-on, giving you personalized insight.

#3. Loyalty Summit

As this conference proudly proclaims, “The Loyalty Summit is where loyalty leaders meet.” In order to live up to this statement, the event invites attendees to discuss all aspects of loyalty, from a technology standpoint to future opportunities. 

If you plan to visit, expect the following:

  • 15 speakers
  • Partner panels and fireside chat
  • Free access to the Frequent Traveler Awards Ceremony

As you can see from the highlights, the Loyalty Summit emphasizes conversation instead of simply presenting facts. For instance, mingling and networking are highly encouraged by the organizers. 

The numerous fireside chats between panels allow attendees to discuss their thoughts and present their own ideas.

#4. Customer Loyalty Summit Mumbai

A truly dynamic entry on the list, the Customer Loyalty Summit in Mumbai aims to inspire marketing leaders and CMOs to helm their CRM team and focus on building a superior service culture. The whole event is one big workshop that introduces best practices and shows attendees how to improve the customer experience. 

During its 12-year run, the Customer Loyalty Summit has garnered:

  • 400+ attendees
  • 125 speakers 
  • 350+ award nominations

As of yet, the exact date and keynote speakers for the 2020 event haven’t been revealed. In 2019, the workshop was headed up by Ron Kaufman, author of the book “Uplifting Service”. He held a keynote speech on staying competitive by tapping into the power of service culture.

The Customer Loyalty Summit in Mumbai is paired up with its own award ceremony.

#5. Loyalty & Awards

Unlike the other entries on the list, the Loyalty & Awards is a conference geared towards the travel industry. From airlines and hotels to booking platforms and vehicle rental services, any company linked to the travel industry is welcome. The 2019 event has already passed, but registration will soon open up for the 2020 event. 

The conference has a long history behind it, with the 16th iteration coming next year. What you can expect:

  • 3 days of colorful programs
  • 30 speakers from the travel industry
  • 250 attendees from 43 countries

What makes this event worth your attention is the titular award ceremony. Companies that are innovators in the travel industry can be nominated in five categories, like ‘Best loyalty partnership’ or ‘Best Marketing Campaign’.

If you work in the travel industry, the Loyalty & Awards event is a great opportunity to learn about new solutions.

#6. Loyalty Academy

The Loyalty Academy is a prime opportunity in the US to learn about the latest loyalty trends. Representatives of airline companies, card marketers, hoteliers, retailers, and B2B providers are all welcome to attend. 

The 4th edition of the Loyalty Academy was held in March 2019. If you missed it, it’s worth looking at next year’s event. Why? This year, there were:

  • 8 highly qualified speakers
  • A whole day full of C-level presentations
  • Quality networking opportunities

Each year, the event schedule at Loyalty Academy is based on a different theme. In 2019, the key topic was ‘change’, with the biggest takeaway being that brands should redesign their old loyalty strategies to better engage with customers.

The Loyalty Academy streams its events to attendees in five different countries.

#7. Loyalty Expo 

Dedicated to helping marketers listen to the voice of the customer, the Loyalty Expo is both a customer loyalty conference and award ceremony. This event is known for “viewing loyalty under a different lens”

Highlights from Loyalty Expo 2019:

  • 50+ Speakers
  • Over 25 sessions, including keynote speeches and roundtable talks
  • Presentations from the finalists of six award categories
  • Cocktail reception

Beside evergreen subjects such as shopping experience, relationship management, and social media engagement, the Loyalty Expo also focuses on often overlooked topics, such as the adoption of new payment technologies. 

The Loyalty Expo also hosts an award show, called the Loyalty360 Awards. The organizers aim to recognize companies that have deepened the relationship with their customers.

Let’s Meet in Person!

I hope I managed to showcase at least one customer loyalty conference that’s close to your location. If not, let me know! We can give you advice on other channels as well. 

We regularly host seminars across the globe and webinars catering to specific regions. If you are in learning mode – and that may be the reason you’re reading this article to begin with – here are some ebooks and case studies on topics related to customer loyalty programs.And since you made it all the way to the very end of my article, I have a little secret to share: you can still request a VIP code for a special discount toward the Customer Loyalty Summit Europe 2019.

The post Top Customer Loyalty Conferences in 2019-2020 appeared first on Antavo.

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There’s no industry where the concept of loyalty rings truer than in hospitality – especially for beverage retailers. Think about it: bars live and die on the premise of being a second home for their patrons. But how can this possibly carry over to the e-commerce world, where the clientele primarily orders online or on their phone? I’ll show you the solution using Beer Tokens, Beer Hawk’s omnichannel loyalty program, as an example.

The Challenge of Building a Community

The food & beverage industry is characterized by frequent purchases with a relatively small basket value. This has led to cutthroat competition, so it’s absolutely necessary for brands to convince people to become regulars.

Making an impactful first impression is vital to laying the foundation for a long-lasting commitment, but companies need to keep members hooked with a strategy that rewards all kinds of brand engagements – not just purchases – otherwise people will eventually head for the hills. 

To illustrate the effectiveness of such an approach, I’ll use Beer Hawk’s loyalty program as an example. The company has not only seamlessly connected its online and offline stores, but has also introduced innovative features to engage their customers. 

Meet the Specialty Beer Retailer

Beer Hawk is the UK’s leading online retailer of specialty beers and ales. It launched in the summer of 2012 and was acquired by AB InBev in 2016. The company now stocks more than 1,000 different beers and has a string of high-street bars, so people can enjoy their beer both in-store and at home.

Beer Hawk has an online store at beerhawk.com and two bars in London where customers can redeem their points, even if they initially earned their points online.

A Loyalty Program for Beer Lovers

Beer Hawk set out to bridge the gap between its virtual and physical stores so that all customers can enjoy the same experience. The idea was to turn its existing Beer Tokens program into a more comprehensive omnichannel solution while also being able to identify loyalty members both online and in their bars.

The craft beer retailer’s other priorities included having a modular environment that allowed them to reward customer interactions in multiple ways. Lastly, Beer Hawk wanted to build a program flexible enough to integrate with their ecommerce platform and marketing automation solution, Magento and dotdigital.

So Beer Hawk’s loyalty program checklist looked like this:

  1. Move beyond transactions
  2. Implement an omnichannel strategy
  3. Enhance email performance with loyalty data

Even though they already had a loyalty program, Beer Hawk decided to use Antavo’s technology to make the program more relevant across all their sales channels. Download the full case study here.

Beer Tokens Solution #1: Loyalty Mechanics that Go Beyond Transactions

Beer Hawk launched an introductory program with a comprehensive list of features. The company’s loyalty program uses a special point-based currency that resonates with its target audience: Beer Tokens.

The initial launch rewarded customers for purchases as well as non-transactional activities:

  • Each £1 spent (online or at the bar) is worth 1 Beer Token
  • Purchases, friend referrals, reviews, and empty draft keg returns are rewarded with a set amount of Beer Tokens
  • Every Beer Token is converted into a £0.05 discount on the next order

The unique nature of this approach comes from the fact it doesn’t just focus on rewarding purchase transactions. By including innovative elements in the loyalty program such as friend referrals, leaving reviews, and rewarding customers for returning their empty kegs, Beer Hawk has been able to motivate customers to engage in ways that are valuable to their brand.

The updated Beer Tokens loyalty program has brought along invaluable benefits, including positive word of mouth, increased customer acquisition, and higher purchase frequency.

Beer Tokens Solution #2: A Loyalty Program With Seamless Omnichannel Functionalities

Beer Hawk needed a loyalty platform that allowed customers to earn Beer Tokens for both online and offline purchases.

  • Antavo integrated with Beer Hawk’s POS system so that the customer’s Epos Now profile is connected to the newly-created loyalty account.
  • Participants receive a digital loyalty card as either a barcode in their beerhawk.com profile’s Loyalty Section or a mobile pass, which can be downloaded and stored in Google Wallet or Apple Pay. Members are now able to use their digital loyalty cards at the bar to earn Beer Tokens with their orders.

Digital loyalty cards are a 21st century way to identify customers – similar to plastic cards, except they are always in your pocket or handbag. These can be updated in real time (i.e. when your account balance changes), and you can stack together multiple digital coupons under one loyalty card.

After scanning the customer’s digital loyalty card, the point balance is instantly refreshed both in the POS and on the loyalty card, allowing patrons to redeem points multiple times a day, if they please.

Beer Tokens Solution #3: Building a Flexible Loyalty Platform That Supports Other Technologies

The loyalty platform needed to integrate perfectly with Beer Hawk’s ecommerce platform and marketing automation solution:

  • The loyalty interface is embedded into Beer Hawk’s Magento website, allowing customers to access both services with single sign-on.
  • Antavo was integrated with Beer Hawk’s marketing automation solution, dotdigital. All customer loyalty data, such as loyalty status, purchases, and available Beer Tokens, are pushed to Beer Hawk’s dotdigital account in real time, powering up the company’s email campaigns with information that’s up-to-date and personalized.

Loyalty-related content and seasonal events raise interest, as customers are more likely to react when there are limited-time benefits on the line. This is one of the emails Beer Hawk sent to their customers.

Use Case: Rewarding In-store Purchases via POS Integration

By uniting the online and offline channels, in-store and online purchase history is stored in one place, so customers can enjoy the same experience no matter where they buy their beer. 

  1. After registration a barcode is assigned to the new loyalty program member, which corresponds to their Loyalty ID. The barcode is displayed on the Loyalty Section of Beer Hawk’s website.
  2. The customer downloads the digital loyalty card on their smartphone, in a mobile pass format. It’s the same technology that airlines use to provide mobile boarding passes.
  3. Upon visiting a Beer Hawk bar and ordering a drink, the customer opens up the mobile loyalty pass and the bartender scans it.
  4. Since the barcode contains the customer’s Loyalty ID, Epos Now looks up the corresponding member profile. At this point, customers have the option to redeem their tokens and receive a discount on their order.
  5. Following the purchase, Epos Now sends the transaction details, coupled with the customer’s loyalty ID, to Antavo. The correct amount of Beer Tokens is calculated and added to the customer’s balance in real time and is immediately displayed on the customer’s account.

Beer Hawk’s omnichannel strategy helped both the ecommerce team and the bartenders in the bars, who could also recommend beer based on the customer’s taste profile.

A Fitting Loyalty Solution for Beverage Retailers

Antavo is dedicated to providing next-gen loyalty solutions custom-tailored to help drive your company’s KPIs. If you’re interested in a more detailed breakdown on how we helped Beer Hawk build their omnichannel loyalty program, check out the full case study

The post Beer Tokens: How Beer Hawk Runs Their Omnichannel Loyalty Program Using Antavo appeared first on Antavo.

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There’s no industry where the concept of loyalty rings truer than in hospitality – especially for beverage retailers. Think about it: bars live and die on the premise of being a second home for their patrons. But how can this possibly carry over to the e-commerce world, where the clientele primarily orders online or on their phone? I’ll show you the solution using Beer Tokens, Beer Hawk’s omnichannel loyalty program, as an example.

The Challenge of Building a Community

The food & beverage industry is characterized by frequent purchases with a relatively small basket value. This has led to cutthroat competition, so it’s absolutely necessary for brands to convince people to become regulars.

Making an impactful first impression is vital to laying the foundation for a long-lasting commitment, but companies need to keep members hooked with a strategy that rewards all kinds of brand engagements – not just purchases – otherwise people will eventually head for the hills. 

To illustrate the effectiveness of such an approach, I’ll use Beer Hawk’s loyalty program as an example. The company has not only seamlessly connected its online and offline stores, but has also introduced innovative features to engage their customers. 

Meet the Specialty Beer Retailer

Beer Hawk is the UK’s leading online retailer of specialty beers and ales. It launched in the summer of 2012 and was acquired by AB InBev in 2016. The company now stocks more than 1,000 different beers and has a string of high-street bars, so people can enjoy their beer both in-store and at home.

Beer Hawk has an online store at beerhawk.com and two bars in London where customers can redeem their points, even if they initially earned their points online.

A Loyalty Program for Beer Lovers

Beer Hawk set out to bridge the gap between its virtual and physical stores so that all customers can enjoy the same experience. The idea was to turn its existing Beer Tokens program into a more comprehensive omnichannel solution while also being able to identify loyalty members both online and in their bars.

The craft beer retailer’s other priorities included having a modular environment that allowed them to reward customer interactions in multiple ways. Lastly, Beer Hawk wanted to build a program flexible enough to integrate with their ecommerce platform and marketing automation solution, Magento and dotdigital.

So Beer Hawk’s loyalty program checklist looked like this:

  1. Move beyond transactions
  2. Implement an omnichannel strategy
  3. Enhance email performance with loyalty data

Even though they already had a loyalty program, Beer Hawk decided to use Antavo’s technology to make the program more relevant across all their sales channels. Download the full case study here.

Beer Tokens Solution #1: Loyalty Mechanics that Go Beyond Transactions

Beer Hawk launched an introductory program with a comprehensive list of features. The company’s loyalty program uses a special point-based currency that resonates with its target audience: Beer Tokens.

The initial launch rewarded customers for purchases as well as non-transactional activities:

  • Each £1 spent (online or at the bar) is worth 1 Beer Token
  • Purchases, friend referrals, reviews, and empty draft keg returns are rewarded with a set amount of Beer Tokens
  • Every Beer Token is converted into a £0.05 discount on the next order

The unique nature of this approach comes from the fact it doesn’t just focus on rewarding purchase transactions. By including innovative elements in the loyalty program such as friend referrals, leaving reviews, and rewarding customers for returning their empty kegs, Beer Hawk has been able to motivate customers to engage in ways that are valuable to their brand.

The updated Beer Tokens loyalty program has brought along invaluable benefits, including positive word of mouth, increased customer acquisition, and higher purchase frequency.

Beer Tokens Solution #2: A Loyalty Program With Seamless Omnichannel Functionalities

Beer Hawk needed a loyalty platform that allowed customers to earn Beer Tokens for both online and offline purchases.

  • Antavo integrated with Beer Hawk’s POS system so that the customer’s Epos Now profile is connected to the newly-created loyalty account.
  • Participants receive a digital loyalty card as either a barcode in their beerhawk.com profile’s Loyalty Section or a mobile pass, which can be downloaded and stored in Google Wallet or Apple Pay. Members are now able to use their digital loyalty cards at the bar to earn Beer Tokens with their orders.

Digital loyalty cards are a 21st century way to identify customers – similar to plastic cards, except they are always in your pocket or handbag. These can be updated in real time (i.e. when your account balance changes), and you can stack together multiple digital coupons under one loyalty card.

After scanning the customer’s digital loyalty card, the point balance is instantly refreshed both in the POS and on the loyalty card, allowing patrons to redeem points multiple times a day, if they please.

Beer Tokens Solution #3: Building a Flexible Loyalty Platform That Supports Other Technologies

The loyalty platform needed to integrate perfectly with Beer Hawk’s ecommerce platform and marketing automation solution:

  • The loyalty interface is embedded into Beer Hawk’s Magento website, allowing customers to access both services with single sign-on.
  • Antavo was integrated with Beer Hawk’s marketing automation solution, dotdigital. All customer loyalty data, such as loyalty status, purchases, and available Beer Tokens, are pushed to Beer Hawk’s dotdigital account in real time, powering up the company’s email campaigns with information that’s up-to-date and personalized.

Loyalty-related content and seasonal events raise interest, as customers are more likely to react when there are limited-time benefits on the line. This is one of the emails Beer Hawk sent to their customers.

Use Case: Rewarding In-store Purchases via POS Integration

By uniting the online and offline channels, in-store and online purchase history is stored in one place, so customers can enjoy the same experience no matter where they buy their beer. 

  1. After registration a barcode is assigned to the new loyalty program member, which corresponds to their Loyalty ID. The barcode is displayed on the Loyalty Section of Beer Hawk’s website.
  2. The customer downloads the digital loyalty card on their smartphone, in a mobile pass format. It’s the same technology that airlines use to provide mobile boarding passes.
  3. Upon visiting a Beer Hawk bar and ordering a drink, the customer opens up the mobile loyalty pass and the bartender scans it.
  4. Since the barcode contains the customer’s Loyalty ID, Epos Now looks up the corresponding member profile. At this point, customers have the option to redeem their tokens and receive a discount on their order.
  5. Following the purchase, Epos Now sends the transaction details, coupled with the customer’s loyalty ID, to Antavo. The correct amount of Beer Tokens is calculated and added to the customer’s balance in real time and is immediately displayed on the customer’s account.

Beer Hawk’s omnichannel strategy helped both the ecommerce team and the bartenders in the bars, who could also recommend beer based on the customer’s taste profile.

A Fitting Loyalty Solution for Beverage Retailers

Antavo is dedicated to providing next-gen loyalty solutions custom-tailored to help drive your company’s KPIs. If you’re interested in a more detailed breakdown on how we helped Beer Hawk build their omnichannel loyalty program, check out the full case study

The post Beer Tokens: How Beer Hawk Runs Their Omnichannel Loyalty Program Using Antavo appeared first on Antavo.

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Loyalty programs are like cars: from an outsider’s perspective, there’s not much difference between them. Cars get you from point A to point B, while loyalty programs help you retain customers, right? The truth is, however, that the small details are what make the experience different. While some people prefer a speedy sports car, others need a trusty family car to get the kids to the school. In the same vein, retail reward programs differ greatly from brand-focused loyalty programs. 

So if you wish to succeed as a retailer, it’s absolutely pivotal to understand which loyalty features are most effective for driving your company’s KPIs. But first, let’s start with the obvious…

What Is a Retail Reward Program?

A retail reward program is a type of loyalty program that’s built from the ground up to answer the industry-specific challenges that most retailers face. This market has an inherently high purchase frequency since customers have access to a large catalog of products from various brands. 

Imagine a customer going into an electronics store. Initially, they intend to purchase a new laptop, but in the process they decided to buy a new headset and a mouse. That’s three products in their basket, from three different brands. But what if that customer had decided to choose a different outlet? Then the retailer would’ve missed out on an opportunity with a large basket value.

The bottom line: retail reward programs are meant to help companies in a high-stakes market where the competition is fierce. After all, retailers are selling the same things as their competitors. Being able to stand out promises a significant increase in revenue – and a loyalty program is one tool that helps you stand out.

Retail Reward Programs Vs. Brand Loyalty Programs [Customer Loyalty Minutes] - YouTube

For a more detailed breakdown on the best practices for loyalty programs, check this episode of Customer Loyalty Minutes. In it, Zsuzsa Kecsmar, Co-founder and CMO of Antavo, and Jörn Roegler, VP of Strategy & Insight, discuss how brands and retailers use their loyalty programs.

What is in this video?

Brands and retailers’ priorities:

  • Retailers see higher purchase frequency and face tougher competition. Retail customers are generally working with a larger basket value, which makes the competition between retail companies especially fierce. 
  • Brands seek to engage customers & drive word of mouth. Brands differentiate themselves by nature, but they need to get their name out. Because of this, they tend to focus more on building advocacy.  

How brands and retailers approach loyalty:

  • Retailer loyalty programs are often transaction-focused. Their rewards generally focus on making the buying process easier with free shipping or extended return periods.
  • Brand loyalty programs build long-term engagement. Brands want customers to consume content and engage with them on social media in order to generate hype and positive word of mouth. 

Unique solutions that cater to brands and retailers:

  • Learning more about customers helps businesses target them directly. Brands started to borrow ideas and strategies from retail businesses to further solidify their position on the market. 
  • Loyalty programs boost the debut of an online store. The best way to advertise the launch of a new store is to pair it with a loyalty program, ensuring new customers stick around. 
Innovating in a Cutthroat Industry

According to RetailMeNot, 51% of U.S. retailers planned to offer loyalty programs in 2018 to lift their sales growth. In other words, the competition is so fierce that simply having a loyalty program isn’t a unique selling point anymore. Therefore you must really knock it out of the park with the reward program in order to stay afloat

Unlike brands, retailers are more likely to focus on transaction-based rewards with their loyalty program. Discount, vouchers, cashback offers, you name it. However, Chain Store Age pointed out that only 22.5% of millennials indicated that price is more important than a loyalty program. So what’s the takeaway? People want to be engaged and have a meaningful relationship with their favorite store instead of just receiving good deals. 

Contrary to retailer loyalty programs, brand reward programs have a higher focus on customer experience and long-term engagement.

The Winning Formula for Loyalty

This new trend of customers resisting the price war is something savvy retailers can capitalize on. To give you another perspective, think about customer loyalty as friendship. Buyers who are also brand advocates will stick with you even when the competition is offering a bigger discount. 

But what are the factors that play a role in developing friendship? According to the Friendship Formula, there are four aspects: proximity, frequency, duration and intensity. Let’s see these in the context of a loyalty program.

  • Proximity: In order to be easily reachable by members, a loyalty program should be present on all available channels – on the website, on social media, on their mobile, in the store and even in the customers’ daily life. Moreover, these channels should be seamlessly tied together with a sound omnichannel strategy.
  • Frequency: One big takeaway from customer lifecycle marketing is that true loyalty cannot be formed if people are only engaged when they buy something. Step beyond transactions and develop touchpoints outside of the buying cycle.
  • Duration: Design your loyalty program with longevity in mind. Launch with a solid MVP, and add some spice later down the line with gamification, customer profiling and holiday campaigns. This is a strategy proven by Antavo’s client case studies, as all of them started out with a more basic loyalty program, which was then expanded. 
  • Intensity: Make sure that the incentives are memorable. Forget the discounts; people want experiences. These can be experiential rewards, VIP perks, special interest groups, etc.

The four aspects of the Friendship Formula, displayed by Lifehack. Excelling at each of them helps companies develop an emotional bond with customers.

Best Loyalty Features to Stand Out as a Retailer

Another strong trend in retail reward programs is that incentives are geared towards making transactions quicker and easier. Free shipping, extended return periods and vouchers are the staples, and people love them. Still, the competition can easily copy these features, nullifying your advantage. 

With a more complex approach — like the concept of Recognition Loyalty — other companies will find it difficult to offer the same rewards without losing money. On the other hand, you receive value from customers as they are repeating useful actions in order to gain access to the benefits. Here are a few examples:

  • Tiers: A loyalty program based on tiers is often synonymous with status. Customers—especially affluent ones—go crazy for the perks associated with higher levels. 
  • Rewarding hobbies and values: With the help of modern technology, fashion retailers—selling sport and fitness apparel in particular—are able to reward customers who go for a run via Fitbit, or use smart tagging to identify members who actually wear the product. This is one of our strengths and we can help you with that.
  • Personalization: According to Oracle, 56% of consumers value personalized offers in the retail shopping experience. Book stores and home decor companies can really benefit from enhancing their email communication with loyalty data.
  • Badges & Challenges: These loyalty features are great for driving small but incremental actions. Just like tiers, badges symbolize status, while challenges prompt members interact more with the loyalty program.

Let your customers challenge themselves constantly. Start by setting up easily completable actions and then set higher and higher goals to achieve. This way you can continually motivate your customers and engage them in the long run.

Uncover a Whole New Layer of Customer Loyalty

It doesn’t matter which part of the retail industry you come from, a well-designed loyalty program will no doubt help strengthen your position on the market. At Antavo customer retention in retail is one of our fortes and we are more than happy to share our knowledge with you. For more information on running a successful loyalty program, check out our ebook. We also don’t shy away from proving our aptitude, so feel free to book a demo and we’ll show how our loyalty logic works for your business.

Retail reward programs will be a hot topic at the Customer Loyalty Summit Europe 2019! You can still book Super Early Bird tickets – don’t miss out.

The post A Guide to Retail Reward Programs appeared first on Antavo.

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Focusing on keeping your existing customers instead of acquiring new ones is more beneficial than you might think. Repeat customers are not only 130% more valuable than first-time buyers, but they also generate as much as 40% of revenue for brands and retailers. That’s why customer retention is so important. So, to help you develop the best retention strategy, I’ll show you how customer lifecycle marketing, alongside the right loyalty program, will maximise the results of your efforts. But first…

What Is Customer Lifecycle Marketing (CLM)?

Customer lifecycle marketing — or simply lifecycle marketing — is a seamlessly integrated marketing strategy that aims to target, convert and retain shoppers throughout every stage of the customer journey.

In order to achieve the highest possible customer lifetime value, marketers need to lay out a well-crafted roadmap of touchpoints. The overall goal is to provide a quality shopping experience from the window-shopping stage to the point where people become brand advocates.

Based on the surveys of Sumall and GlobeNewswire, it’s clear that purchase history clearly influences the chance of another purchase.

What Are the Stages of Customer Lifecycle Marketing?

InfusionSoft, who popularised the term, describes customer lifecycle marketing in three stages:

  1. Attract
  2. Sell
  3. Wow

This structure is quite simple, but gives you a solid understanding of how lifecycle marketing works. Still, we decided to expand on it using the study of Sterne and Cutler, authors of Business Metrics For The New Economy.

  • Reach & Acquire (Attract): Get customers’ attention and lay down the foundation of a long-lasting relationship. This involves specifying your target audience and attracting them on a multitude of platforms (website, social media, influencers, etc.)
  • Convert (Sell): First, you need to educate customers and convince them that they need to buy the product from you. Then comes the targeting phase when you extend relevant (and preferably personalised) offers to them. Only then can you seal the deal.

Retain & Reward (Wow): Having a new customer on board is great, but keep your eyes on the repeat purchase! This is the stage where reward fulfilment, remarketing and earn & burn loyalty systems do a great service, keeping people invested in your brand.

Reaching the point where customers become brand advocates is a long process. It requires companies to start building loyalty from the very first touchpoint.

Taking Customer Lifecycle Marketing to a New Level

If you take a look at the graph, you’ll notice the downward slant at the end of the third stage. This is because customer retention inevitably falls short if all touchpoints are linked to a purchase. Just think about it: if people only feel appreciated when buying something, they eventually get bored between purchases and forget about your brand.

So I hereby introduce the fourth stage: Recognise & Reactivate. It’s meant to prevent customer churn and contribute to a higher purchase frequency by engaging customers outside of the buying cycle. Being able to connect with members when they are living their best lives keeps them invested, ensuring that they’ll choose you for the second, third and umpteenth purchase.

By adding a fourth stage that focuses on recognising customers, brands and retailers are able to forge a relationship that persists even when people aren’t buying something at the moment.

Flavouring Your Lifecycle Marketing With a Loyalty Program

Since we rounded up the four stepping stones of lifecycle marketing, it’s time to see how a loyalty program fits into the picture. I use Tokyo Otaku Mode as an example to show how a well-implemented reward program can add value to each of the stages, and go even beyond…

Stage 1: Target and Acquire

When it comes to piquing the interest of new customers, existing loyalty program members are your most valuable assets. Incentivise friend referrals and product reviews to get positive word of mouth!

In this sense, Tokyo Otaku Mode relies on a tried-and-tested behavioural trick, called ‘The first one’s free’. Since the loyalty program is subscription based, friends or family members can pre-purchase a loyalty currency bundle and gift it to their loved ones. The recipients then redeem the currency for benefits like free gifts, daily manga tickets or extra tokens to win a prize in the crane-style minigame.

Since gifted members get to enjoy the premium perks for free, they are compelled to engage with the program. And once they’re hooked, they are more likely to renew their subscription to keep enjoying the privileges.

Stage 2: Convert

In this phase, leads are just browsing your site, but aren’t members yet. But did you know that 72% of customers are persuaded into choosing one brand over another because of a loyalty program? So make it clear for visitors that you have one.

Tokyo Otaku Mode displays the positives of a loyalty membership the moment you look at the product. Below the price tag, customers see how much of a discount they would receive as a loyalty member. Moreover, unregistered visitors are reminded that opting for premium membership rewards them with a $10 discount that applies to the first purchase. And to sweeten the deal even more, the company throws in a 30-day free trial as well.

By showcasing on the product page how tantalising the subscription perks are, customers are motivated to join the program in order to make the most out of the experience.

Stage 3: Retain and Reward

This step is quite obvious since most loyalty-related features take effect at this point. Still, here’s a tip: let customers redeem their hard-earned points for something more meaningful than a discount or gift card.

Tokyo Otaku Mode falls a bit short in this case, as the company primarily focuses on price-related incentives. There’s a cashback bonus for both the premium subscription and the actual purchase, plus a promise for free shipping once the overall order value reaches $150. In case you wish to truly stand out, think outside of the box! Come up with reward ideas that are truly irresistible, like uniquely designed gifts, invitations to community events or exclusive access to upcoming products.

5 Ways Successful Loyalty Programs Stand Out [Customer Loyalty Minutes] - YouTube

There are multiple approaches to ensure the success and popularity of your loyalty program. In this video, our CMO & co-founder Zsuzsa Kecsmar discusses the top strategies with Jörn Roegler, our VP of Strategy & Insight.

Stage 4: Recognise & Reactivate

The concept of reactivating customers who are churning is fine on paper but how does it look like in action? For a truly unique loyalty experience, consider implementing any of the following:

  • Gamification: Probably the craziest feature of Tokyo Otaku Mode is its crane-like minigame. Loyalty members receive free game tokens each day, and they can purchase them with points, too. And this isn’t a sweepstake: players have to actually put their skills on the line in order to win.
  • Exclusive content: Tokyo Otaku Mode not only allows premium members to read their officially licensed manga — something their community goes bonkers for — but they also provide insider access to staff happenings and secret events, which is a great way to build an emotional connection with the community.
  • Surprise & Delight: Personalised birthday messages that come with bonus points is not only a nice gesture, but also a positive sensation. Recipients feel appreciated and are likely to make an unplanned purchase just to redeem their gift.

Recognition Loyalty: With a 21st century customer retention solution like Recognition Loyalty, you have the tools to reward customers for everyday activities such as going for a run, wearing your products (thanks to smart-tagging chips) or participating in online/in-store treasure hunts.

Tokyo Otaku Mode integrates the minigame from a third party site, who modelled it after the popular catcher game found in many Japanese arcades. To win a plushie or gift, players have to drop the balls in precisely the right slots.

A Successful Cycle Never Ends

See? Moving customers up through the lifecycle stages is a piece of cake with the right incentives. If you know how to keep them invested in all circumstances, they’ll never let you go. So it’s truly a win-win to run a next-gen loyalty program. If you’d like to use Antavo’s world-class loyalty programs to power up your customer lifecycle marketing, then request a demo or subscribe to our newsletter.

The post Customer Lifecycle Marketing – How To Create Enticing Loyalty Offers appeared first on Antavo.

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The fastest way to someone’s heart is through their stomach, right? So it’s no surprise that brands in the food and beverage industry are going gourmet with next-level customer loyalty programs, like Chipotle Rewards – something that fills your pocket and belly at the same time.

Consumers love rewards but most programs aren’t up to snuff. Brands that are on the top of the food chain have designed their loyalty programs with high levels of convenience, engagement and longevity in mind.

Such programs succeed by reinforcing brand loyalty with frequent customers through exclusive discounts, VIP access to products, preferential treatments, and more. Let’s grab a seat at the table with four companies that are serving up exceptional loyalty programs for their customers. Bon appétit!

1. Starbucks Rewards: Showering Customers With Stars

One of the most influential and well-known loyalty programs in the food and beverage industry, Starbucks Rewards, boasts nearly 17 million users. And for good reason: the coffee giant made sure that engaging with the program is fun, convenient and provides a unique experience.

  • Participants earn 2stars for every $1 spent using either the mobile app or registered gift card.
  • There are five different reward categories, each granting a freebie depending the stars spent.
  • For 25 stars you get an extra shot syrup, while 50 stars will earn you a good ol’ cup of coffee or a baked good.
  • On the top of the pyramid is the 400-stars offer, with an enticing signature cup.

Starbucks Rewards plays on people’s desire to receive a freebie with their order. The concept is further elevated with a hint of personalisation, as customers can choose between several food and drink variations on offer in each gift bracket.

The reason this loyalty program feels so rewarding is that customers can earn stars at a satisfying pace. Regular purchases are worth even more during Double Star Days and seasonal events, for instance. Plus, members receive further stars for engaging with the app.

However, Starbucks faced a bit of an uproar from the community when introducing the latest iteration of the program. It raised the base price of a popular offer from 125 stars to 150, and people felt that they were forced to pay more for the same value.

Throttling customer progression is always a risky move. If you’re determined to change the reward redemption structures, make sure to offer members alternative ways to earn some extra loyalty currency. For instance, emphasise social proof by offering points to customers who write a review or share a selfie on Instagram while enjoying their meal.

2. Chipotle Rewards: Free Treats on Milestones

To reward customers in a fresh way, Chipotle ditched the traditional punch card in favour of a fully mobile experience called Chipotle Rewards.

  • By using the dedicated app, members of Chipotle Rewards can easily reorder their favourite Mexican dish and earn loyalty points.
  • The company rewards in-person orders, too. Scanning a receipt credits the same amount of points as an online purchase.
  • The exchange ratio for the loyalty currency: users earn 10 points on their virtual card per $1 spent.
  • Every time a customer reaches the 1250 point milestone, they’re eligible for a free meal. Then the cycle starts anew.

But to spice things up a little, Chipotle fans can earn 50% more points during promotional events, or receive 100 bonus points for ordering something different — remember, the mobile app keeps track of the customer’s orders. The restaurant chain even gives customers bonus points for their birthday. And you know you’re dealing with a true brand loyalist if they find time on their birthday to stop by your restaurant!

There’s just one downside to Chipotle Rewards, though: it takes 1-2 days for the system to add the points to your account. You can’t just turn around after paying for a family dinner, claiming you have enough points for a free steak-filled burrito bowl. These days there’s just no excuse for delays. Loyalty programs should work in real time – as technology already allows – just like in the following example.

By ordering in advance from the app, customers can also skip the line and pick up their meal immediately.

3. Beer Hawk: Maxing out loyalty tokens

The UK-based craft beer retailer has redesigned its loyalty program in an effort to provide customers with a truly omnichannel experience. Beer Hawk’s primary platform is its ecommerce store, but they also have two bars in London, so connecting the in-store and online experience makes perfect sense.

Members of the loyalty program—which is powered by Antavo—receive one Beer Token for every £1 spent. This applies to both online and offline purchases. Then the whole balance can be redeemed in one go, where each token is converted into a £0.05 discount.

There are two aspects that make Beer Hawk’s loyalty program stand out. First of all, it engages members outside of the buying cycle, giving them the option to earn points for rating beers, referring a friend, and returning their draft kegs.  

Secondly, member accounts are updated instantly. Bartenders can scan each user’s unique mobile pass ID when they go to the bar for a drink, and that customer’s account is immediately updated with the correct amount of tokens based on their purchase. The system is like a perpetual motion machine, where you can keep earning and spending points throughout the evening.

Unlike in Chipotle Rewards, members of Beer Hawk’s loyalty program receive their tokens instantly, thanks to a combination of mobile loyalty cards and EPOS technology.

4. Chick-fil-A One: Tiers & Experiential Rewards

As the originator of the classic, pickle-filled chicken sandwich, Chick-fil-A needed a loyalty program to match its image. It pretty much sums up all the neat little features we listed above: loyalty points that can be exchanged for free meals, birthday rewards, and an app that handles both orders and the loyalty currency.

However, Chick-fil-A One goes even further by implementing some truly next-gen loyalty program elements. The most notable is their tier system: by default, customers earn 10 points per dollar spent, but once a customer hits the annual quota of 1,000 points, they become eligible for the Silver Membership tier.

The fact that Chick-fil-A increases the amount of points you receive per dollar means it takes less time for higher level members to earn a free meal.

Silver members get 11 points per dollar spent, plus they have access to extra perks, such as gifting their free meals to friends or family members. But the really good stuff is reserved for Red Members, which requires customers to earn 5,000 points per year.

Those who stuff themselves with enough chicken nuggets to earn this rank are granted insider access to up-and-coming menu items and exciting rewards, such as free entry to the College Football Hall of Fame in Atlanta.

Most loyalty programs in the food or beverage industry are earn & burn style, with the added bonus of receiving a free meal on your birthday. One possible way to stand out is to create a VIP circle with a high entry fee, because members crave exclusivity. As Forrester pointed out, 80% of customers wish to receive special treatment that’s not available to everyone. Another solution is to start offering experiential rewards—one-of-a-kind incentives that are memorable.

The Last Bite

Loyalty programs are superb assets for food industry leaders who want to drive repeat purchase and increase advocacy. If you’re interested in how Antavo can help you create a loyalty program custom-tailored to your brand’s identity, then contact us right now, or check out one of our case studies.

The post Chipotle Rewards: Loyalty Program Strategies for Food and Beverage appeared first on Antavo.

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I’m excited to bring you the news about the latest achievement of the luxury fashion retailer LuisaViaRoma and Antavo: winning the award at the Drapers Digital Festival 2019 in London. We were nominated as finalists for our shared case study with LuisaViaRoma, proving the capability of our loyalty solution and the flexibility of LVR’s customer engagement strategy.

Being recognised by such a venerable outlet in the industry proves that we are on the right track when it comes to improving customer experience and customer lifetime value. Still, fashion isn’t the only focus of Antavo, as the concept of Recognition Loyalty helps other industries as well, such as retail, beauty and hospitality.

An Award for Outstanding Innovators and Disruptors

The Drapers Digital Festival has always been an esteemed platform that highlighted fashion brands and tech companies that not only survive the waves of digital transformation in fashion, but thrive in it. In 2019, the event was held at The Brewery in London on the 15th of May.

There were 14 award categories in total at the illustrious Drapers Digital Awards, and the judges were elected from companies such as Facebook, TheCurrent, Coded Futures and Muscle Food. LuisaViaRoma and Antavo were announced as winners in the category “Best Digital Customer Engagement & Retention Strategy”.

Antavo was represented by our VP of UK, Rohini Contractor, and International Sales Executive, Jessica Mizerak.

Being Recognised for Customer Engagement & Retention

LuisaViaRoma’s case study has served as the entry for the Drapers Digital Awards. It details the company’s loyalty campaign that led them to an 8% increase in revenue, a 151% increase in purchase frequency and 1.2 million visits from social shares.

LuisaViaRoma’s loyalty program also featured a mix of Recognition Loyalty elements and surprise & delight mechanics, which made the birthday email their highest performing email campaign which generated more than 65% open rate and a 20% extra CTR.

According to the judges, LuisaViaRoma’s approach highlights how it can adapt its retention strategy as it continues to grow. They also said the company showed a clear vision, bravery and great results.

Building a 21st-Century Loyalty Solution

I believe customer engagement and customer retention are the strongest weapons a company can wield in order to meet its goals. But today’s hyper-aware customers cannot be shackled, only engaged with a meaningful loyalty program, as 77% of shoppers state that it’s a loyalty program that makes them faithful to a brand, according to Bond.

The other lesson we learned from LuisaViaRoma’s success is that customers are indeed hungry for novelties and willing to follow a company that offers incentives that go beyond transactions. Therefore the best way to make members of your program feel appreciated is by engaging them outside the buying cycle.

Rewarding interactions that aren’t just tied to a transaction — gamification, rating products, participating in an Instagram campaign or completing a gamified quiz — will keep people hooked, leading to a higher CLV. LuisaViaRoma’s Sneakers Club is a great example of that.

Reaching the Next Level With a Loyalty Program

There are numerous ways to make your loyalty program feel unique and stand out from the competition: create loyalty tiers and perks to give members a permanent sense of progression; offer experiential rewards that are truly memorable; and establish the single customer view by collecting information through gamified profiling.

Our Customer Loyalty Management Platform is capable of delivering all of this, and even more. If you already have a loyalty concept and you are looking for a company to implement it, then contact us so we can discuss the details.

Still new to the idea of a loyalty program, and looking for a tool that solves retention issues? Our loyalty experts are more than happy to discuss the possibilities during a free mentoring session.  

The post LuisaViaRoma & Antavo Wins Drapers Award for Customer Engagement appeared first on Antavo.

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E-commerce marketers are always on the hunt for the “killer app”, an application that kicks customer experience up a notch and increases sales in the process. But not so fast: the marketplace is chock full of aspiring programs – and this is especially true for Magento apps.

Don’t worry, this post is here to help! Our team compiled a list of the most prevalent Magento-related solutions — with a sparkling track record of improving the online experience — that enhance a certain area of your marketing activity.

We published the original list in 2016, but the software landscape has changed so much in the past years that we decided to revise (and seriously expand) it. We curated the best apps in their category based on Magento’s suggestion, their rating, customer feedback and our personal opinion.

So let’s go through our list of 25 top Magento apps. If you are in a hurry though, use this index to quickly navigate to an app of your choice.

1. Sailthru: Personalisation-heavy communication

Personalisation is a driving factor for today’s marketing automation campaigns. Offering customers relevant content is absolutely necessary to build a long and meaningful relationship with them. Automated email campaigns go hand-in-hand with personalisation, giving you the ability to react to certain customer actions with custom-tailored messages.

The Sailthru Customer Retention Cloud seamlessly combines email marketing and personalisation tools into one convenient package. The app collects information about people’s shopping habits and uses the information to deliver an individualised experience on all channels — including emails.

We share clients like Anine Bing with Sailthru, and we know that they do a great job serving them!

Get this Magento app from the Marketplace.

Whether you wish to reduce cart abandonment rate or increase customer lifetime value, Sailthru’s tool helps you big time.

2. dotdigital: Omnichannel Engagement

dotdigital (formerly known as dotmailer) is a customer engagement platform and the go-to choice of fans of omnichannel marketing. The company’s solution empowers marketers to connect customer data, surface powerful insights, and automate intelligent messages across email, SMS, social, and more.

By seamlessly integrating your store with the Engagement Cloud app, a wide array of customer data can be synced (including order data, wishlist, and social profile). Further features include dynamic content personalisation, extended reporting and strong support for omnichannel integration.

Beerhawk and Represent are both clients of dotdigital and Antavo, testifying the effectiveness of our respective services!

Get this Magento app from the Marketplace.

dotdigital is a jack of all trades for marketers, offering them multiple tools to automate and improve their work.

3. Listrak: Reaching customers at the right time & place

One way to retain shoppers and prevent cart abandonment is to trigger an effective counteraction. Displaying an exit-intent popup message or sending an email reminding them of the unfinished business: these are just a few creative examples.

Listrak Retail Solution acts as a digital marketing platform that’s tied directly to your Magento store. The app gives CRM teams the tools necessary to build engaging marketing campaigns and optimise the performance of existing ones. Listrak is also an invaluable tool if you are looking for accurate analysis and real-time product recommendations.

Listrak and Antavo count Jimmy Jazz among their shared clients, and we know that they do an excellent job!

Get this Magento app from the Marketplace.

Targeting customers at the right time and on the right channel is quite the challenge, but Listrak makes the task much easier.

4. Eyemagine: A backdoor to HubSpot

HubSpot is an unavoidable force when it comes to inbound marketing. If you are using this extremely potent CRM tool, you surely wish to connect it to as many systems as possible in order to be even better at tracking and segmenting customers. This begs the question: can I integrate HubSpot with Magento? Thanks to Eyemagine’s handy little app, the answer is yes!

After activating the module, all the available customer information, order data, sales history, abandoned cart data and more will be automatically synced from your Magento cloud to your HubSpot portal. Plugging HubSpot into your Magento-powered store can greatly boost the workflow of your CRM team.

Get this Magento app from the Marketplace.

Although HubSpot integration is the sole focus of the company, Eyemagine still sports some benefits, proven by its case studies.

5. MageWorx SSU: Search ranking dominance

A well-designed website and an arsenal of retention tools is worth nothing when you’re at the bottom of the search list. In order to make people aware of your offers, ensure that the on-page SEO is spotless. You can start by getting rid of duplicate content and working on the internal link system, but steps such as improving the site infrastructure require a refined toolkit.

Cue in SEO Suite Ultimate from MageWorx: an all-in-one SEO extension for Magento. The app has a wide array of capabilities, from spotting duplicate content to enhancing site indexation and optimising URLs. This out of the box solution turns SEO management into a simple task instead of a chore.

Get this Magento app from the Marketplace.

SEO Suite Ultimate also features advanced breadcrumbs, extended rich snippets and a reporting system to spot issues in time.

6. WebKul: A far-reaching affiliate network

Affiliate marketing has long been a cornerstone for accelerating online sales. It allows other sites, bloggers and influencers to partake in your advertisement campaign and carry your brand name to audiences you never dreamed of reaching before.

In this sense, The Affiliate System module of WebKul ticks all the boxes: it brings a complete management platform coupled with the option to create personalised commissions for different affiliates. On one hand, companies enjoy advanced configuration options and detailed statistics, while participants can track all the information related to how much traffic and how many transactions were generated.

Get this Magento app from the Marketplace.

Convenience is the main selling point of WebKul’s app because setting up affiliate campaigns is a breeze for the admins.

7. Antavo: A loyalty program that goes beyond transactions

Reward programs come in all shapes and sizes these days, but I’ve got some insider info for you: you don’t need to compromise your profit margin with discounts in order to foster loyalty. Next-generation customers want to be rewarded for more than just buying things.

That’s where Antavo comes in. With Recognition Loyalty — a concept tailored to the 21st-century customer — members can be rewarded for referring friends, using your product or even if they work out!

Furthermore, we offer unique features you won’t find anywhere else, such as gamified profiling that unlocks a whole new level of customer data in an engaging way, and ‘special interest groups’ that give exclusive access to those who would like to get early access to their favourite product.

Get this Magento app from the Marketplace.

With Recognition Loyalty you can go beyond discounts and offer memorable incentives – exclusive experiences, access to the latest products, and many more.

8. Mirasvit: Exposure through product feeds

The concept of product feed marketing is quite interesting: by sending detailed information regarding your online store’s inventory to comparison shopping engines, you receive free exposure. Raising awareness of your top products is always a great move, therefore it’s essential to have an app that makes the process easier.

That’s where the Advanced Product Feeds from Mirasvit enters the picture. The main forte of this app is the balance between manual and automated feed generation. It comes with more than 50 pre-made templates that are customisable to fit your individual needs, and product attribute patterns can be combined for even more possibilities.

Get this Magento app from the Marketplace.

Mirasvit offers multiple apps, including Advanced Product Feeds that offers the highest feed generation speed.

9. MageWorx GC: The perfect gift (card)

Gift cards are a tried and tested way to keep customers around. Consider this: 82% of millennials are willing to redeem their loyalty currency for a gift card, making it just as tantalising as discounts or experiential rewards.

The Gift Cards module from MageWorx is a must-have if you seek to drive extra revenue and get your brand noticed via a tangible incentive. The app offers variety in terms of price and card type. Plus, you can set an expiration date or alert, playing on people’s FOMO.

Get this Magento app from the Marketplace.

Gift cards are a nice addition to any loyalty program, but even on their own they are a powerful motivation.

10. CedCommerce: Selling on Facebook Store

In the world of e-commerce, stores are aiming to represent themselves on as many marketplaces as possible. Naturally, the fight for brand visibility has extended to social media, too. So it comes as no surprise that there’s an app dedicated to connecting your online warehouse with the de facto king of social media, Facebook.

The app in question is the Facebook Store Integration, courtesy of CedCommerce. I choose to highlight it because of the feature list. The app boasts the ability to target trusted customers, effortlessly manage multiple product lists, and have the whole advertising deal done in as few clicks as possible.

Get this Magento app from the Marketplace.

Just like Facebook, Instagram also has a storefront for selling products, called Checkout. It’s only a matter of time until we see a Magento app dedicated to that channel as well.

11. SmartOSC: A bridge between online and in-store

One of the main reasons why stores are looking for an omnichannel solution is because they wish to bridge the gap between their brick-and-mortar store and webshop. Point of Sale technology is the perfect candidate for solving this problem, as it connects the two channels in real time.

ConnectPOS, presented by SmartOSC, enables users to display all sorts of product data on the screen by pulling all of it to the POS. Store attendants can effortlessly manage the inventory, check the stock and search for wishlist items using various attributes.

Get this Magento app from the Marketplace.

ConnectPOS by SmartOSC prides itself on speed: it calculates figures, especially tax, both quickly and accurately.

12. Fresh Relevance: Supercharging personalisation

Personalisation is like the holy grail of CRM teams. It can be used in so many ways, yet utilising its full potential is oftentimes difficult.  For this reason, it’s highly recommended to add a Magento app that’s an all-in-one profiling tool.

Fresh Relevance is one such solution. It works with any email marketing platform and offers a satisfying range of features, ranging from personalised product recommendations to social proof web widgets. If you are looking to perform profiling and segmentation real-time, it’s definitely worth a look.

Get this Magento app from the Marketplace.

Fresh relevance helps CRM teams and marketers manage the personalisation of both email and web content.

13. Magenest: Breadcrumbs leading to your store

Location, location, location – this mantra is shared not only by real estate agents but also by omnichannel brands and retailers who own both a brick-and-mortar and an online store. Ensuring that customers set out on the journey to the physical store hinges on whether they know the fastest route. And this is where a store locator embedded in your website can be a great asset.

The Store Locator and Map List from Magenest is a simple yet extremely helpful app that allows you to add a map – or multiple maps, if you are present in more than one location – to your website, showcasing all the available store locations. Even better, customers are guided to the nearest brick-and-mortar via their preferred mode of transportation.

Get this Magento app from the Marketplace.

Magenest offers apps other than the Store Locator to help the work of CRM teams.

14. iPhone-centric view

We live in an age where smartphones are increasingly dominating the e-commerce world. In fact, 56% of customers in the U.S and 6% in Europe shop from their iPhone. If you wish to cater to your mobile-loving audience – especially the ones who use iPhone – then the first step should be to design a mobile-friendly view. And to have the job done right, pick an app like the iPhone Theme by Aheadworks.

As the name suggests, this module lets you see through the eyes of your iPhone-using customers. It’s more than just a basic mobile view that adjusts the borders, as it redefines the whole experience with a few..

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