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In any scenario, too many people in the room, and we could easily end up with a watered-down version of whatever we were trying to create together. Something with a little less integrity or vision. Something that plays it safer than it ought to.

The post Who Should Have a Say in Your Marketing Strategy? appeared first on Amy Jacobus Marketing.

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There are way fewer external deadlines to follow as you build and maintain your marketing plan. Here’s why you should make deadlines anyway.

The post Why Deadlines Matter in Marketing appeared first on Amy Jacobus Marketing.

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When you decide on the features of your website, it's incredibly important to keep in mind the sustainability of your strategy.

The post Make A Website You Can Actually Maintain appeared first on Amy Jacobus Marketing.

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I love eating healthy meals, but I hate making them. One deal I’ve made with myself is that if I’m going to make more healthy meals, I’ll get my groceries delivered. What does this have to do with web design? Read more to find out.

The post Your Web Design Grocery List appeared first on Amy Jacobus Marketing.

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I can’t tell you how many of my clients come to me with a complete disinterest in email marketing. They have all sorts of excuses for not emailing. And I have all sorts of reasons why they should do it anyway.

The post How to Reintroduce Email into your Marketing Mix appeared first on Amy Jacobus Marketing.

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Any creative process requires time, money, commitment to the cause and an open, collaborative spirit. Here are my top 4 tips for surviving your rebrand, along with some resources to help you through it.

The post My Top 4 Tips to Successfully Navigate Your Brand Redesign appeared first on Amy Jacobus Marketing.

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Your brand is more than your logo and colors and typefaces and tagline. It’s the accumulation of all these things (and more). And that becomes an overall feeling people have about your company, products and services. Your brand is how people perceive your work. So how do you go about building it?

The post How to Tell if it’s Time to Rebrand appeared first on Amy Jacobus Marketing.

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The sheer amount of data in Google Analytics can be intimidating. There are a few things you can and should keep an eye on to ensure you’re on track with your marketing this year. I'll take you through a few beginner analytics step by step.

The post What To Measure in Google Analytics This Year appeared first on Amy Jacobus Marketing.

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