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We’re going to help streamline your Sales and Marketing process, every step of the way If you’re a B2B sales and marketing consultant, you’ve probably already got some pretty strong insights into what works and what doesn’t. But you likely also know that poor alignment is one of the most common causes of an underperforming […]

The post Take your Sales and Marketing Processes to a whole new level appeared first on align.me.

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We’re going to help streamline your Sales and Marketing process, every step of the way If you’re a B2B sales and marketing consultant, you’ve probably already got some pretty strong insights into what works and what doesn’t. But you likely also know that poor alignment is one of the most common causes of an underperforming […]

The post Take your Sales and Marketing Processes to a whole new level appeared first on align.me.

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Build vs Buy, and some Surprise Benefits from Aspose.Slides We’re all in. Funnel Plan has gone from being a great tool to help our consultants to build sales and marketing plans for clients, to a ‘bet the farm’ investment in a self-contained software product licensed as a software service (SaaS) model. Our clients have built […]

The post Build vs Buy, and some Surprise Benefits from Aspose.Slides appeared first on align.me.

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If you’re not testing, you’re not improving. But, tests can not only fail, they can actually tell you lies. Here are 6 tips I’ve learned to avoid errors in A/B testing. 6 Tips To Avoid Errors In A/B Testing 1. Fail to test The first failure is easy: failing to test at all. You should […]

The post Avoid these 6 Common Errors in Marketing A/B Testing appeared first on align.me.

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When is outsourced marketing a good idea? When should you do it in-house? Here’s my experience… Evolve your approach to outsourced marketing I’ve managed outsourced marketing for hundreds of businesses – and operated as the outsourced group Chief Marketing Officer for many of them. So, I have got a pretty good handle on what works […]

The post How to know when you should outsource marketing appeared first on align.me.

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What do you need to ask yourself before quitting on a failed tactic? Don’t get me wrong, I’m a firm believer that if a tactic isn’t working, you should stop. In fact, we base our whole outsourced marketing business on the idea that one tactic may not work, and if you hire an agency who […]

The post Failed Tactics: 5 Questions to ask before Quitting appeared first on align.me.

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If you had four products or services, how much money should you spend on each? Should you double-down on the one product or service that’s making all the money? It may not be obvious, but the answer is no. Allow me to show you why. Where should your money be going? Let’s start by analysing […]

The post Where to Direct your Marketing Spend appeared first on align.me.

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In every market there’s a go-to provider – normally, that’s the biggest provider on the market. So, how do you become the go-to-provider and absolutely dominate your market? The answer is to focus. It’s hard to gain traction in a big market Imagine you hold 6% of your market – certainly the market is big […]

The post Using Focus as a Strategy to Dominate your Market appeared first on align.me.

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What does it mean to have a buyer-centric strategy? When it comes to strategy, everyone has an opinion. People will say to you “all you need to do is…” – and that’s your cue to tune out completely. But what should you tune into? In a buyer-centric strategy, pay attention to product life cycle needs […]

The post How to Build a Buyer-Centric Strategy around Product Life Cycle Needs appeared first on align.me.

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