The field of Real Estate marketing is hard and making through to the top ones is not that easy either. In Delray Beach, the competition is fierce…well the right term would be cutthroat. Unfortunately, it is also boring and monotonous. But this is a matter worth discussing with the entire team: How to liven up to the image of the perfect real estate company and make an impressive footprint on the market? If you got excited at the part where we mention extraordinary businesses require extraordinary content, then full-fledged services from a drone company are for you. You need to opt Drone Photography in Delray Beach.
To beat the competition, you have to be better. Your content needs to speak volumes and your style needs to be unique. This brings aerial photography to the mind. How about some mind-blowing shots of your properties from several feet up in the sky? The edge you need to survive and succeed is aerial photography. If a buyer googles properties in his budget, then he will get thousands of answers and he’ll check probably all ten or only a couple but what will truly get him imagination is content and images that are high quality, sufficient for informing about the location and budget friendly. This is a technique that not only grabs the attention of potential clients but also keeps this attention for a long time.
Earlier helicopter, kites, etc were used but now Drones have taken over. And indeed, they offer a perfect solution for some unique striking Real Estate photography. The whole point of inventing Drone photography was that it will add a new dynamic to visual approach of marketing. It will give you the content you need to stay one step ahead of your competitors and might as well make you a pioneer.
To run effective marketing solutions, you need to be able to attract and retain your buyer’s attention. Drone photography helps in giving your business some unique concepts and improve the visibility of the listings.
Long time back, it was considered highly costly but times have changed. When helicopters were an essential part of aerial photography, that’s when people couldn’t afford the cost but drone photography has made it comparatively cheaper. The high costs also limited the exposure of aerial photography to only rich and well-to-do clients. But now, things are different. The cost is so budget-friendly that anyone can hire a drone company and get the services they need.
Why Our drones?
A Drone photographer in Delray Beach is much more than a photographer. The job is to create the content and deliver it with finesse and on time. Informally, we often refer our photographers as the directors and pilots as their job includes a lot of skills being put to use. At AccuTour, you will find classy images brilliantly shot without a chance for a mistake.
We follow routine for better functioning
Every project is just as important to us and as a video production company; we never get tired of the discussions and steps that repeat with every new project. This is what we do when we take a project:
Understand the requirement
Plan the shoot (Angles, shots, etc)
Actually do the shoot
Edit the output
Deliver the output
So, you see the process is fairly simple and quick.
Make Your Real Estate Business Count with Drone Photography In Miami
Real Estate industry might sound boring but they suffer from an amazing level of competition. Even in Miami where the competition is harsh, a lot of people suffer from non-visibility setbacks when they don’t follow the trends. A recent trend has been aerial photography. A lot of people are getting familiar with Drone companies as they are choosing aerial photography as a means of marketing from feet up. One reason might be that aerial photography is more popular and a visual way of attracting new clients. While the traditional practices in marketing contribute to boredom and monotony, we recommend aerial photography. This is the edge that you need to add to your business. It won’t only help you survive but also succeed in the eyes of the buyers as these will give you more attention. The simple rule of marketing is that you need to stay abreast of all the changes and trends that are taking place and cover and master the forms of marketing options you have available. Aerial photography and videography are two options that will really help you in the area of marketing your content and listings better.
Earlier, helicopters along with kites were used but Drones have taken over. So if you are looking to get a shot from several feet up, you can try aerial photography and videography.
Why Our drones?
A Drone photographer in Miami is a performer. Photographers take their jobs really seriously and focus on getting high-quality output. They are experienced, they know their job and they have done it several times before so you know your project is in good hands. At the AccuTour, we take pride in informing you that we have taken some of the steadiest and high quality, shots. Our job is to make you stand apart in a group of real estate companies and other companies with content that will provoke and invoke. Taking pictures is what we excel at and that’s what we do exclusively so you can trust our photographers with your work.
We Follow a Special Process to Take the Perfect Shots
We are also a video production company and to complete projects on time with sophistication, we follow a process which gives us the world-class output. Here is what we do as part of the process:
The first thing we do when we receive a requirement is speaking with the client at length regarding the project to confirm what the client expects from us. Then we decide exactly what we offer to the client.
Then comes the planning of shoot part. This part is completely technical and involves technical planning of the shoot with the identification of angles and shots.
Then comes the shooting part where our photographers actually start shooting.
This part involves editing of the video and photo segments which might or might not involve a voice over. So we finish up the task in step four within our in-house labs.
The final step is the delivery. This is when we deliver the work within days in your chosen format.
Everything You Need To Up Your Marketing Game With Aesthetics & Drone Photography in Brickel
Brickel’s Real Estate industry is seeing enough competition. The usual marketing strategies may be old but they are tested when it comes to generating revenue. Using the same old marketing strategies gets monotonous. You can add zing to your marketing campaign with high-quality aesthetics. With this, you can stand out in a crowd with just a single aerial shot. Moreover, to survive and succeed, you need to be better than everyone else. For this, you need to follow techniques to enhance your business so it catches the eyes of potential clients. To be one in a million, you will have to follow similar measures that are one in a million. Yes, we are talking about Drone Photography in Brickel.
Drones for aerial Real Estate photography is a great idea that gives you the option of offering high-quality content to your buyers and engaging them. Whether the buyer is checking you out online or in person, you need to follow a designer’s approach to showcasing your best listings. Think of them like an exhibition as the best looking listings catch more attention and a number of details that you can post in an aesthetically pleasing way are what will decide promotion extent for you. The buyer will spend more time on your website checking a property out if it has more pictures associated. Drone aerial photography will help you in posting vivid data of your listings in a more acceptable form.
A Drone photographer in Brickel is not your average photographer. He is the pilot, the planner and the shooter and amidst all this shooting, he also envisions the output. We are proud to announce our AccuTour team of professionals that takes breathtaking photographs through our state of the art equipment.
For us, technology goes hand in hand with aesthetics and with time, we have mastered the science of shooting and the craft of photography. We click amazing aerial pictures and cater to client demands with finesse. Our drones are high quality, dynamic and well functional and our photographers are highly experienced.
We Cater to Your Photography Needs with Personalizing and Perfection
We believe in customizing services and perfection. Our primary aim remains to offer world-class services and we follow an all-inclusive method to make sure we do it right. Our method involves:
Identifying the requirement
The first thing we do is identify requirement. We discuss the ideas in-depth and understand what the requirement is. We understand the purpose of marketing activity and plan the shooting as per client needs.
Once we are clear on what the needs of the clients are, we move on to the scouting stage where we check the location and plan shots.
This stage involves the actual shooting part and as a video production company in Brickel, we also shoot videos by using a drone. Undertaken by our experienced photographers, this part involves the use of drones for capturing aerial footage and photographers of the listed properties.
The final stage is called the delivery but before we deliver, we make sure that output reaches the clients in full edited form. We complete the footage with voice-overs and music and complete it as per the vision of the client and then deliver.
High-Quality Drone Photography in Parkland for Real Estate
Parkland is home to numerous Real Estate companies. With the competition going high in promotional terms, the companies need to up their marketing game. Moreover, the area is competitive and cut-throat and marketing strategies might get monotonous. But one thing that doesn’t go out of style ever is aesthetics. To survive and succeed, you need something that is substantially better than your competitors. You need to follow such marketing strategies that yield you quick and real results. If you are looking for something that adds a little edge to your real estate listings, then videography and Drone Photography in Parkland are an appropriate option. Gone are the days of helicopters, the future belongs to drones. These days, professional photographers are optimizing the use of Drones for shooting accurate and high-quality aerial footage and photographs.
A Drone photographer in Parkland is more than just a photographer. He is the pilot and the director. You must think with all the available equipment, the photographer has to just click the picture by pressing the shutter button. But photography is more technical than that. The angles, distances, aperture, shutter speed, white balance, etc all matter. It might appear like an easy task that only requires pressing a button. But composing an aerial shot is harder than you think. What you need is high-quality equipment with perfect settings and an experienced photographer who knows what he is doing. With talent, an experience is a must have need for the photographer. So, at AccuTour, we have the perfect combination available. Moreover, our drone pilot is not only talented with all sorts of photography but also has experience in achieving steady and mind-blowing shots. He is also the owner of high-quality equipment that yields High-definition photographs.
What Do We Do?
We shoot videos, photographs and just about anything else you need. With our high-definition video footage, we complete your marketing solution with our aesthetics. As a result, our Drone Companyin Parkland is counted among the top companies for a reason. Because We promise high-quality work and deliver the same.
We follow routine and customize everything you need
What sets us apart is that we follow procedure and have an interesting and highly professional method of working. Moreover, we deliver accurate and sophisticated solutions with our state-of-the-art equipment and our passion speaks volumes with our high-class work.
There are some steps we follow to properly complete our routine:
The first thing we do is understand the requirement. We are highly experienced and a professional aerial photography and video production company in Parkland. This means we speak with the client at length, understand their requirement completely. We further develop solutions based on their marketing strategy so the photography work is in sync and complements their advertising and promotional needs.
The second step involves the team identifying angles and shots suitable for accurate shooting and recording footage.
The third step involves the actual shooting work where our team travels to the site and finishes the task.
In addition to being real-estate photographers, we also run our video production company. We make sure that correct, properly edited, sophisticated footage reaches you so we completely edit the video and photo segments, give voice-overs and add music to complete the task.
We offer flexibility with numerous options available for turning in the output. Also, we will give you your needed photography and video material in different formats as per your marketing needs.
Make Your Properties Hot With Drone Photography in Miami Beach
Selling properties in Miami Beach? Do you know how to make a name for self with extraordinary steps? A seller knows the true value of promotion and marketing strategies and among these, one is aesthetics. Visuals sell faster than usual. Most people prefer visual information and grasp more from photographs and videos than textual information. So if you are looking to give your real estate business the edge it needs, adding a segment for Aerial photography and making your listings visually appealing will help. While the industry stays competitive and cut-throat, you can up your promotion game with Drone Photography in Miami Beach.
How to Make a Place for Self In This Cut-Throat Market of Real Estate?
What all businesses understand that they have to fare better than their competitors and the only way of reaping more benefits is by upping their game. You need to be better at real estate than your competitors, you need to stay in touch with the rising trends and communicate with your clients in a special way that boosts more space for dealings and transactions. Aerial photography and videography can help you achieve the extra little something that you are aiming to get with your business.
If aerial photography brings a helicopter to your mind then there is an update you need: Drones. A new way of clicking aerial shots is through our drone that helps in getting steady shots without the excessive noise and money.
Why Our Drones?
Our drone photographers are highly experienced and professional and they are not only photographers but they are magicians. Shooting aerial footage and photographs is not easy, especially given the natural barriers like climate, height, distance, angles, etc. But our professionals offer what you need and yield output with finesse and sophistication. We believe in flexibility, accessibility and when it comes to your marketing efforts, we make sure that our services pack the punch you are looking for. AccuTour offers a team of professional photographers who know their job and are capable of offering steady and high definition composition with zero noise and blur. Our professional services leave no stone unturned to offer comprehensive and high-quality videography and photography services.
What Do We Do?
At AccuTour, we follow a highly sophisticated protocol to make sure that our clients receive superlative results. We take pride in stating that our as a noted video production company in Miami Beach, our services stay unmatched. We follow a cycle of steps whenever starting with a new project:
Identifying the requirement
This part involves discussions and brainstorming regarding the role we play in your marketing strategies. At this initial stage, we communicate requirement and the way of completing it. Our job is to understand the requirement and needs of the client and figure out a customizable way of doing it. All of our services are personalized for higher feasibility.
Scouting the location
This step involves scouting the location for identification of angles and shots so we can shoot seamlessly on the final day with drones.
We finally shoot on a decided day and complete the shooting work to obtain accurate footage and shots of the listed property from client stated angles.
Delivery of the output
The final stage involves proper editing of the footage and the photos through our high-quality photo-editing professionals. Once editing part is over, we deliver the output in different formats so clients can take their pick regarding which format they want to receive the files in.
Real estate is a very rewarding yet competitive branch. Especially in places like Boca Raton, the competitive edge is at its peak. The multitude of elements makes you stand out from the rest of your competitors in the real estate business. Moreover, the quality of pictures and videos you display on your site make the real difference. Drone Photography in Boca Raton is the right solution to this!
Aerial photography is the method to opt for in order to get the best results. Furthermore, aerial photography can capture those high ceiling and those peculiar angles that are impossible to capture manually.
The best outcome comes from aerial Photography. But this kind of photography always stems up the question “whether the heavy investment is worth it?”
Well now wonder no more because Drone photography in Boca Raton just got very feasible and affordable. Drone photography is a better and inexpensive alternative for aerial photography. Furthermore, Drone photographers are properly trained to work these drones to get the best results.
Back in the days helicopters and choppers were the only way to get great quality pictures. But now we have drone companies that provide drone photography.
About AccuTour – Drone Photography in Boca Raton
AccuTour is one of the drone companies that provide great drone photography in Boca Raton. Our company provides some of the best drone photographers who are highly skilled and trained in their field. The drone photographers at AccuTour in Boca Raton are known to churn out great results. Our drone photographers are highly artistic and have an eye for detail, they will capture your estate in the precious way you picture it.
Along with quality pictures, drone photographers at AccuTour in Boca Raton will make aesthetically pleasing video clips of your estate and display it in the most nurturing way.
At AccuTour we give you a complete package for your marketing strategy and help you in displaying your estate in a rosy yet realistic picture.
What makes AccuTour stand out from the rest of the drone companies is our experience in this field. We are well aware of all the governmental regulations. Moreover, our team of drone photographers puts their hearts in their job.
Our Methodology of Work
The process of carrying out work at AccuTour is very systematic. We follow a complete procedure to deliver the best results to our clients.
Drone photography is a good investment but it only works when there is a proper communication between the client and the drone company. We make sure we properly understand what our client wants and work accordingly.
No organization can function without unity and communication amongst the team. So we properly allot the task amongst our team and tell them what the client is expecting out of the project.
Every drone photographer focuses on capturing their respective area. We usually take extra shots in case the shots and clips taken seem inadequate.
The final touch-up happens with editing those pictures and videos. The pictures and videos taken are already HD quality but a little editing can change the entire outlook of the marketing project.
We at AccuTour at Boca Raton run one of the best and customer satiated drone photography and Videography Company. Our client’s vision becomes our vision and no other drone company will provide you with such commitment and flexibility.
The Edge You Need – Drone Photography in Ft Lauderdale
Real Estate marketing in Ft Lauderdale is competitive and cutthroat. At the same time, it is very monotonous. Making a place for yourself is not possible unless you have something your competitors don’t. You need an edge to survive and succeed. You need techniques that can grab the attention of potential clients. Your property listing needs to stand out. And Aerial videography and Drone Photography in Ft Lauderdale can do that!
Drones are the perfect solution for eye-catching Real Estate photography. Drone photography was invented so that a new dimension could be added to marketing. It will provide you with the content your competitors won’t be able to match. You have a unique concept for your business; your listings are exactly what your client needs, but it’s ShowTime. To make your marketing compelling, you need the ability to attract and retain the attention.
There was a time when drone photography was very expensive and was done by helicopters. It was reserved for people who can afford to do that. But today, the times have changed. You don’t need helicopters for taking the aerial views. We have drones to do that. Drones have reduced the cost of aerial photography and videography significantly. And the cherry on the top is that it makes the final outcome so beautiful, every penny is worth it.
Why our drones?
A Drone photographer in Ft Lauderdale is not just a photographer; he is a pilot. Taking pictures and videos from the sky is not an easy task. The angles and distances matter a lot. And that is why only talented drone pilot is not enough. Experience is also necessary along with talent. And we have the right combination. The AccTour’s talented drone pilot is capable of achieving extremely steady and breath-taking shots in High-definition. Combined with our high-definition video footage, we can provide you the complete marketing solution. No other Drone Companyin Ft Lauderdale will be able to provide you the quality at which we work.
We have a strong knowledge of the technology as well as the aesthetics. We have mastered the art of capturing amazing views while following every safety regulation laid out by the government. Our drones are safe and highly maintained. Our drone photographer is a passionate person who enjoys working.The time and patience, we devote to a particular project are unmatched.
We have a process
We have a comprehensive working method developed to deliver world-class results. Whenever we start working on any project, we follow these steps like a military rule.
Our first task is always to understand in depth what our clients want. We sit with the clients and understand their goal behind the entire marketing activity.
After that our team identifies the angles and shots for shooting and recording.
Now comes the time for appearing on the site and doing the actual shooting work.
We are not just real-estate photographers; we are a video production company. Before delivery, we properly edit the video and photo segments with proper voice-overs and music to make it how you envisioned it in the first place.
You will receive the material in various formats to suit your marketing needs. No other video production company in Ft Lauderdale will be able to give you the flexibility like us.
Real Estate Photography Ft Lauderdale
Real Estate Photographer
Wilton Manors, FL 33305
Set Up Tips for a Professional Real Estate Photography Shoot!
A recent survey by the National Association of Realtors® found that 89% of potential homebuyers who shop online first look at the photos when searching for a home. Are your photos making a great first impression that keeps prospective buyers on your listing? If not, hiring a professional photographer can ensure that your listing stands out!
Professional real estate photography may cost you a little money but it will generate a high ROI. With planning and some advance work, you can prepare your home so that their photography will show it in its best light and get the most out of hiring a professional photographer. A faster sale and higher cost will result in a better return on investment.
Whether you’re an agent preparing a listing, or a homeowner going it alone, here are some tips on how to get your home ready for professional real estate photography.
Prepare Your Home Inside and Out
Today, professional home staging firms are used by Realtors to make empty residential listings ready for photo shoots and open houses. You can benefit from their knowledge. Here are some tips for preparing the inside of your home for a professional real estate photography.
Inside – Architectural Photography
De-Clutter – Get rid of as much clutter as possible. Put away toys, clothing towels, etc. It’s often cheaper and easier to solve the problems on the set than to deal with it in Photoshop after the shoot.
De-Personalize – The object of the exercise is to stage your home so that potential buyers can see themselves in the space. While everyone’s tastes in furniture are different, removing personal photos, any potentially offensive art, and other personal objects can make your home easier to visualize for a buyer.
Dust, vacuum, make the beds, fluff the pillows and smooth the carpet fibers with a broom or squeegee!
Clear the Kitchen Counters – remove all appliances like toasters, toaster ovens and coffee makers, etc. Clean the sink and put away the dishes. Wipe down the counters. If you have natural stone countertops, give them a good cleaning and make them shine!
Clear Personal Items from the Bathrooms – Clean vanity tops of personal items, put away shampoo, conditioner, and body washes, etc., from the shower. Put out the good guest towels and put all the toilet seats down (after cleaning the toilets of course!).
Replace any burned out light bulbs.
Consider decorative dining room and kitchen tables or islands with your best place settings.
Got pets? Hide the food and water bowls, pet beds and toys.
Consider putting vases with fresh flowers.
Hide all trash cans, close toilet seats, and shower doors,
Outside – Landscape Photography
Have lawns professionally cleaned. Rake leaves, prune and shape trees and bushes and apply fresh mulch.
Clean up after any pets.
Put away garbage cans, hoses, sprinklers, garden tools, bikes, etc.
Hide garden gnomes and other “cute” yard decorations.
If the home has a pool or hot tub, open your security gate, uncover them and mare sure they are clean!
If you’re planning on Twilight photos, replace all the broken lighting on the exterior; don’t forget landscape lights and the pool.
Open any patio umbrellas, uncover the grill and clean patio furniture.
Consider addition pots of brightly colored flowers to your landscape.
Take a final look around, if it’s dirty, clean it, if there’s something laying around, put it away out of sight!
The Day of Your Real Estate Photography Shoot
Before the photographer arrives, there is some last minute preparation you can do to make their job easier. Start by turning on all of your interior lights, including under-cabinet lights in the kitchen, and interior lighting in any curio cabinets or shelves. Turn off ceiling fans, open the blinds and curtains throughout your home. Natural light is great. If you have lots of light, show it off!
If you have a fireplace, light it, light any decorative candles as well. Clean up outside, move vehicles away from your home, out of the driveway, and clear the street in front of the house if possible. If you have pets and they are potentially aggressive, put them in a safe location away from any rooms being photographed.
One last tip, keep valuables in a secure location while the home is on the market. Professional real estate photography is shown to increase the numbers of people who request a walk through. With a lot of prospects viewing the MLS listing, you will need to plan for higher numbers of people walking throughout the home. Keep your valuables safe, secure and put of sight!
Professional real estate photography can help you sell a home faster. With a little preparation, you can make your photo shoot go seamlessly and show your home in it’s the best light. Take the time, do the work and it will pay off in the end!
Matterport Is Changing the Way South Florida Realtors Market Homes
Virtual reality and 3D listing tools are changing the way real estate agents are marketing their client’s properties. Technological advances are allowing consumers the ability to have an in-person, lifelike view of property without having to visit the physical location or ever having to step foot inside the home!
Imagine presenting your listing clients with an “always” open house! This is the strength of virtual reality. Technology like the Matterport Pro 3D Camera is providing agents the ability to create photorealistic virtual tours which can be experienced with immersive technology like the Oculus Rift headset, or delivered to consumers through their smartphone or tablet. You can now provide potential buyers the “physical” and emotionally bonding experience of a walk through from the comfort of their couch.
A Matterport camera sits on a tripod and rotates 360-degrees scanning a room and collecting data that is used to create a 3D display. Several sweeps from different locations may be necessary to capture the full image and character of the space. Once you’ve got your scans, you upload the information to Matterport’s cloud server, where the images are organized, and a 3D tour of the home is assembled.
Matterport stores the rendering on their server and a portal allows you to share your 3D renderings with your clients and potential buyers. You can upload a player onto your listings page, and users can click on it to see the 3D tour (3D glasses not required!). The tour is viewable on any device from smartphones and tablets to laptops, desktops and if you have them, VR headsets like the Oculus, Samsung Gear VR or Google cardboard.
The Benefits of Matterport Technology
3D virtual home tours can be shared on any device through your existing marketing channels. Buyer can experience your home tour as if they were physically in the property. VR can help you generate momentum for not only your listing but also your business. This technology captivates buyers and motivates sellers. Matterport allows real estate agencies to:
Expand Your Market
3D imagery and multi-device delivery allows you to provide international or out of town buyers the ability to experience your listing in an immersive environment that makes it feel like they are physically present in the home. The experience is so “real” that potential buyers can develop an emotional attachment to a property.
The international market for U.S. property is red hot! Economic conditions in certain economies are creating tremendous buying opportunities for overseas buyers. Many urban and resort areas like South Florida are experiencing massive growth with international customers. Being able to deliver a photorealistic, immersive virtual experience, gives international buyers the opportunity to view properties from afar, experience them as if they were there, and can save them the time and expense of traveling to a site to tour a home.
Address Seller’s Privacy Concerns
3D technology offers sellers more privacy with less foot traffic through their home. It also can act as a qualifying media. For example, buyers who have experienced a virtual tour of a property can be qualified as more serious, if they request a physical visit. With 3D listings, buyers can get a better sense of a property before they tour the home in person. It can help them get a better sense of the property and know if it meets their needs. Having this knowledge helps them come to conclusions earlier in the process so that they can make a buying decision faster. 3D virtual tours help ensure that buyers requesting viewings are serious prospects.
Show and Rent Properties More Easily
It can sometimes be difficult to get access to a rental unit. Landlords may not be available, and homeowners who are renting space in their home can be hard to track down. 3D rental tours cut down on the number of access requests and can make it easier for everyone involved, the current tenant, the landlord and the prospective renter.
Realtors who are ahead of the curve in Florida and other urban and resort communities are adopting Matterport technology to sell their listings. Matterport’s technology is easy to use, and your 3D renderings are stored on the cloud making them accessible to anyone, anywhere, at any time. In fact, potential buyers of properties that use Matterport technology spend 3x the time to explore homes online and are up to 95% more likely to reach out for more information.
If you’re located in South Florida, and you’d like to speak with an expert on 3D imagery for real estate marketing, contact us. We not only have the image making skills but we know how to use 3D Virtual Tours as part of a marketing strategy that can help you win and sell more listings. At AccuTour we provide Florida-based real estate agents and homeowners the benefits of 3D marketing. We’re always glad to answer your questions or give you a quote.
Drone Real Estate Videos Help Sell More Properties, Faster
South Florida’s luxury real estate market is booming and the market for listings is more competitive than ever before. In the last ten years, the Internet has changed everything from the way we communicate to how we shop and buy for everything. It is a fact that most searches for both agents and homes begin online and both buyers and sellers are judging firms by the quality of the images that are used to sell homes.
As a result, your listing needs to truly stand out from the rest in order to generate the kind of traffic needed to sell a home. Differentiating your listing is crucial and the way to do that is with high-quality professional photography and increasingly with video. Whether it’s 360-degree video or a panoramic walk-through, high-quality dramatic drone photography and video tours are the newest tools in real estate marketing. In fact, some agents believe that drones are the most important new technology for real estate marketing since the Internet.
Real Estate Videos Create Excitement: Excitement Drives Sales
If a picture is worth a thousand words, a video is worth a million. In fact, Kissmetrics has found that adding videos to your homepage or product page can increase sales anywhere from 64-85%. While real estate videos are nothing new, adding video footage shot from a drone drastically changes the look and feel of an advertisement or walkthrough sequence.
Consider this: A company highlighted in the Kissmetrics as mentioned article earlier called StacksAndStacks.com reported that visitors were 144% more likely to make a purchase after watching a video that highlighted their products.
For the past few years, drone technology has been available, and use has been growing. Unfortunately, when drones became available to consumers, the FAA quickly made operating a drone for commercial purposes virtually impossible. However, in August of 2016 the FAA relaxed drone restrictions making it possible to use drones for real estate marketing, and since then drone video use has exploded!
Drones and Real Estate Marketing
Luxury real estate sales are driven by perception and emotion. To create excitement and drive passion, a property needs to be portrayed in a realistic, yet dramatic light. When it comes to luxury properties, it’s not only about the interior of the home; it’s about the neighborhood, the views, the home’s exterior and the outdoor living space and grounds.
Using flying cameras enable real estate photographers to produce a product that shows dramatic sweeping shots of ocean and mountain views, and seamless fly-arounds of a home’s exterior that still photography could never capture.
Camera drones and ground-based glide-cams are being used to create whole house tours in ultra HD that are impossible to duplicate with handheld video. As a result, it’s now possible to use HD 360-degree video as a marketing tool within a web listing.
If your buyer has a smartphone and a virtual reality headset, for example, a Google cardboard or Samsung Gear VR, they can visit your website and experience your listing as an immersive virtual reality experience creating the same emotional impact as a physical tour.
Benefits of Using Drones To Create Real Estate Videos
Drone real estate videos can help you to set your listing and your firm apart from your competitors. Marketing a property using drone footage can give you a leg up on the competition, allowing you to create a sense of space by showing the entire property. For example, if your listing has a huge 3-acre yard, but most of it is covered by trees. Still photography isn’t going to capture the sense of space. A drone can give a panoramic shot from 200 feet above the tree canopy that can show the roof line of the home and the entire lot allowing buyers to better visualize the entire property. Here are a few more benefits of creating real estate videos with drone technology.
Create more dramatic images – as shown in the above example, drones allow you to get creative with your video. Most high-end drones have GPS programmable flight paths and automatic point-of-interest camera targeting which allow the user to pre-program flight paths to better capture an entire property.
Create interesting virtual tours – Camera drones are highly maneuverable and can fly through the front door and travel from room to room creating a natural virtual tour that can’t be duplicated by station-based photography or video.
Highlight property features – Landscaping, pools, outdoor living spaces, and nearby amenities are important to buyers. Aerial videos showing these features can add to customers view of a property and can be easily accomplished using drone technology.
Generate new listings – Using the latest technology like drone video and photography shows prospective sellers that you are current with the latest marketing techniques. They understand that you can make their home stand out and look amazing. Basically, drone video offers your business competitive differentiation making your listings look better, and that means faster sales.
Using drone technology as a part of your real estate marketing strategy can offer tremendous benefits, from providing competitive differentiation to attracting new listings and selling properties more quickly than traditional real estate marketing techniques. Soon drone video and photography will become standard practice. Early adopters can reap the long-term benefits of attracting more listings and staking a larger claim to the south Florida real estate market.
Accutour is a South Florida business founded by two former Real Estate professionals who understood that high-quality professional imagery of all types would sell properties faster, increase a firms brand value and result in better listings and more of them. Boring property pictures on MLS are a thing of the past. Learn what professional drone imagery, photography, videography, virtual tours and 3D renders can do for your bottom line. Contact us today.