Drive Targeted Traffic to Your events using social media
Live-tweeting events is a great way not only to gain new followers, but also to get people to your other social media links and website that is advertising your event. To do this, one of the quickest vehicles is your Twitter profile which needs to resonate with event attendees who are also tracking the event hashtag.
For starters you should Rewrite your Twitter bio to align with the event. For example, if the event is about a hair and beauty event, mention this in your bio and include the event hashtag.
Create a landing page for the event with a free download that complements the event. For example, offer a top-ten list of ways small businesses can master attracting more customers to there hair and beauty business or if you’re at a trade show, provide a code that attendees can use to collect a free prize at your exhibition stand. Put the link to the landing page in the website area of your Twitter, Instagram and facebook profile.
#Tweets that provides a link to the free download. Include the hashtag for the event and an eye-catching image so the tweet stands out to attendees.
On your website, create a Twitter wall of all tweets generated from the event. You can do this with tools like Tint, TweetWall Pro, Postano, Twitterfall, LiveTweetApp or Wall of Tweets. Embed the Twitter wall in a page on your site and include a sidebar with relevant information about what your event and how people can contact you, get a ticket, exhibit or advertise. Then tweet that link to other attendees.
1: Live-Tweeting Tips
Keep tweets concise.
Avoid splitting a thought into two tweets.
Remember to use @[name] when starting a tweet with a name.
Tweet your own content—photos, quotes and commentary.
Link to books or films mentioned.
Monitor other attendees who are tweeting. Retweet, favorite and reply to tweets and direct messages.
2: Showcase Your Services
There are a number of ways you can live-tweet about your services without spamming the event hashtag. I like to call this method the “sideways tweet.”
3: Generate Product Buzz
Use live-tweeting to generate interest for a contest or make an important announcement during an event. But make sure you’re not spamming the event hashtag.
In the tweet below, i3DCreatives announced the company was giving away a free 3D printer during an event and made sure to include the event hashtag.
Startups frequently benefit from live-tweeting at big technology events. You can build interest from people tweeting about your products and services throughout the event.
4: Capture the Attention of Journalists
Before the event, find out if any journalists or bloggers will be attending. Often, you can get a list of these people from the event organiser. Request this list a few days before the event.
Make sure you note their Twitter handles before the event and keep an eye on their tweets. Create a private Twitter list so you can track their tweets more easily. Be sure to retweet them when it’s relevant
If you’re launching a product or announcing important news at the event, let journalists know that you’re available for follow-up questions during and after the event. Create a digital press kit with high-quality photos and your press release and provide a link to your announcement page.
5: Connect With Influencers
One way to create relationships with influencers is to live-tweet their speeches. Make sure you’ve noted the correct Twitter handle for the speaker and then start tweeting important nuggets from the presentation. This provides valuable information not only for people at the event, but also for interested people who weren’t able to attend. Remember you can share to Twitter from I#nstagram, #snapchat, Google, #Pinterest #Facebook and LinkedIn
Your tweets also make speakers aware of you and your brand, and they may retweet them to their audience. This helps create a connection between you and the speakers.
You can even take it a step further and interview speakers to generate rich content for your followers and establish rapport with influencers. Forming meaningful connections with influencers can be a game-changing move for your event.
If you develop rapport with speakers for your event or exhibitors for your event, ask if you can interview them. In the video above.
To make a lasting impression, think about why you’re connecting with an influencer and what interests that person. If you’ve interviewed him or her on camera or recorded the audio, share the end product after the event. This then gives that person the opportunity to share it with others.
6: Establish a Reputation as an Expert
Depending on the event, you may be able to get transcripts of presentations ahead of time, as they’re sometimes included in press kits. If you maintain a blog that is relevant to the event, you may be able to get access to the press kit.
7: Create a e-press – influencer Press kit
The information in this kit can help you plan tweets that complement the presentation, such as relevant quotes, links to books, videos, movies or even images that you’ve branded with your company logo. Preparing tweets ahead of time helps you build your reputation with both attendees and non-attendees using the event hashtag. Try http://www.peopleperhour.com if your out of time and need laser support at affordable rate. Tip skroll down because the rates become more competitive.
8: Create Compelling branded Images
Because visually compelling images can go viral at events, creating branded visual content in advance can capture more attention for your brand. Also create blank-quote Twitter templates with your logo to capture important points from speakers.
Remember that graphics need to meet Twitter’s frame guidelines, so you’ll need more than one person to execute them quickly and effectively at an event. Try Canva you can download it to your phone.
9: How to Create a Brand Presence When You’re Not at the Event
You don’t have to physically attend an event to make an impact. If you’re unable to attend, you can still actively participate by reacting and responding to live-tweets from the event. Retweet, favorite tweets, ask relevant questions and create your own content, such as graphics of interesting quotes from the event.
If you’re lucky, most events are live-streamed over the Internet in real time, so you can follow the presentations as if you were in the room. This is a great option if don’t have the budget or time to travel to the event.
10: Create a Google alert to track whether any articles are written about your company. If you find one, live-tweet a link to the article with the event hashtag. Don’t forget to also share the article on other social networks to get the most mileage from the coverage.
Live-tweeting is only one of the main vehicle for streamlining information about an events. So if you create, manage or go to events go prepared with a tweeting strategy, you’ll likely increase your visibility with your target audience and also make valuable business connections.
What do you think? Have you live-tweeted any events? If so, how did that benefit your business? Please share your experiences live-tweeting in the comments below. I’d love to hear your tips, too!
Tags: event promotion, live tweeting tips, realtime social sharing, twitter, twitter tool, spotlightexpo, dianeshawe, exhibitions, eventbrite,
The Black Country ‘SPOTLIGHT EXPO’ Hair and Beauty Expo has arrived for the first time to help highlight and promote the regions buzzing Hair and Beauty Businesses. There are over 1.2 million residents in the Black Country.
Showing off their skills, talent, expertise to a localised community.
We have a range of digital and on-site sponsorship and promotional opportunities that can put your brand in front the general public, thousand of social media followers and exhibitors.
Some of our more exclusive opportunities are limited to one exhibitor, so act now to secure the right one for you, before someone else does!If your interested in becoming one of our sponsors, visit http://www.spotlightexpo.uk and download the info brochure.
Key Sponsors Package.
This is available to just one key sponsor. You’ll be in the forefront of consumers minds with branded items that are constantly in their view. show bags, daily hand out sheets, flyers and floor tiles videos, flyers and mentioned in any radio representation.Key Sponsor will be featured on the following:
Registration Area, Hospitality,Welcoming Show Listing, Demo Stage, Hair Show, Networking,promotional backdrops, leaflets, YouTube videos, Carrier bags and social media.
The Black Country #SPOTLIGHTEXPO’ Hair and Beauty Expo has arrived to help highlight and promote the regions buzzing Hair and Beauty Businesses. If you want more local customers exhibit with us by booking your stand today.
Highlight your company at the features of the show, making your brand not to be missed. Choose from the Speakers Networking section, Interviewing mic for videos, selfie or group photo backdrop, the Retailers Lounge, inserts in goodie bags, and more.
The prices vary for this, dependant on what you want the fees are listed in the B Sponsorship Packages which you can download at http://www.spotlightexpo.uk
Loyalty is not the same as it once used to be. People move on fast and forget faster and the best dis-loyality tool is the mobile phone because it pumps tempting offers and inform them of alternative and your competitor in seconds!
Admit it, we all use our mobile phone search tools like our life depended on it.
One of the problems many small businesses face is the challenge to stay current, modern and up to date. The temptations to scale up and expand instead of focussing on their core brand and what they stand for is often erased from any growth plans. For example, although I enjoyed the odd facial a this local beauty salon, I never quite figured out what they really stood for because they seem to offer all sorts of bits and bobs in the salon.. I take many felt the same way…
So I am going to focus on salons at the moment because I think they face a growing challenge each day from the swelling mobile provider.
How about your salon? Sometimes it is tempting to scale up by trying to innovate, hire more and invest in the next best computer systems, but if you take your eye off your brand’s core values, your clients will slowly start to move away from you.
That of course, does not mean you are not to leap from your current situation to the next stage (whatever that might be), but as you do, here are some things worth remembering…
If you don’t know what your salon brand stands for neither do your clients (we do hair is not enough) Perhaps you should consider another way that you can grow stronger and that could be by scaling back to basics.
If you don’t know where you are driving, chances of arriving anywhere is pretty slim
The latest computer systems do not mean higher sales, could have the opposite effect
Here are 5 tips to get you started on the right path to scaling back:
Ugly flyers can give you more than you need to get busy on a Tuesday afternoon and ultimately.
Every quarter, it is wise to unplug, review, reevaluate, then set in goals, visions, and targets.
It is wise to craft your salon message than learn how to communicate with your clients. Use Social media it can be cheaper andvery effective.
If you stop promotions and marketing you will cut the lifeline from your sales so don’t.
If you don’t understand your individual team member’s needs and aspirations you will always be having staff walkouts (their needs is not what you think they are) Keeping your staff happy can bring in more sales.
… so the moral of this message is, when you are thinking about scaling up, remember, it’s not always about expansions and latest technological innovations, think holistically, think outside the box and remember sometimes scaling back will give you the boost you need to eventually scale up.
After all, when you give a cat some cream they purr, keeping your customers and enticing them to sell your exceptional services is worth investing some quality thinking time each quarter and then acting upon it.
Happy scaling back and leaping from this to that onto making your clients happy.
Buying a franchise can be a life-changing experience. Make sure it’s a positive experience by doing your due diligence before signing a franchise agreement. A properly designed and executed franchise system can be an exceptional method of expansion, but franchise systems that are poorly designed or not well managed are to be avoided. Below are the top 7 reasons to consider investing in a hair extensions franchise.
An Existing Franchise Is a Turnkey Business
Many entrepreneurs have the skills to run an existing successful business but don’t have expertise in all it takes to get a business up and running, whether that’s obtaining financing or negotiating lease terms.
Buying an existing franchise in a well-designed system can eliminate much of the hard work: choosing a territory, finding a location, negotiating a lease, finding reliable contractors to complete a build-out on time and on budget, establishing vendor relationships, etc. You may also be able to start a business with trained staff already in place.
But, you will still need to do your homework – aside from the transfer fee, your fees and terms may be substantially different than the sellers.
Proven System in Place
When you buy a franchise, you buy a system – an entire method of doing business. Franchises have an established system in place that you must follow to distribute the franchisor’s products or services using the franchisor’s trade or service marks. Having a proven system already in place eliminates the guesswork and errors a common business owner would normally face.
In addition to exercising some control over franchising operations and the franchisee’s adherence to brand guidelines, the franchisor provides the franchisee with franchising leadership and support.
Get your copy from Amazon or Google Books
Corporate Image and Brand Awareness
If you buy into a franchise system that is already established, the corporate image and brand awareness is already recognised. Customers are usually more comfortable purchasing items they are familiar with and working with companies they already know and trust.
In the consumer’s mind, a franchisor’s brand equals the company’s reputation. Great franchisors want to ensure that their customers are satisfied every time they shop at a franchised location and that the franchisee delivers on the franchisor’s brand promise.
Higher Likelihood of Success
Buying a franchise is very different from starting a mom-and-pop business. Since there is an already established system in place, there is a higher likelihood of success. If you invest in a proven franchise opportunity and follow the system the franchisor has put in place, you should be on your way to running a successful business.
Easier to Obtain Financing
Lenders are usually very comfortable financing the purchase of a franchise because franchises already have a proven track record. Bankers usually look at successful franchise chains as having a lower risk of repayment default and are more likely to loan money based on that premise.
In addition, some franchise systems will provide in-house financing and/or leasing options. Many systems also offer special discounts for veterans, via the VetFran initiative.
Most franchise companies offer a training program that is typically held at their corporate offices, plus additional training that occurs at the actual franchise location before the grand opening. The franchisor will train you to run your franchise the same way their other franchised locations are run.
It will ensure that you are running your business efficiently, and will help to eliminate any common mistakes a new business owner usually faces.
When you buy a franchise, you have the support of the franchisor and the support of knowing you are part of a growing system. You will always be able to pick up the phone and ask questions of the franchisor or even other franchisees.
Established franchisors typically also have field staff who can visit your location to provide coaching and consulting if needed.
Do Hair Extensions, Hairloss and Beauty Franchises work?
It would seem that there is a blind spot towards innovation outside of technology as we forge ahead with directing where the investment opportunities are bedded.
We are living in a new economy—powered by technology, fueled by information, and driven by knowledge. And we are entering the new century with opportunities on our side saddled with huge problems that require new thinking. I believe a percentage of our system must focus on the areas where humans can outclass computers—such as in cognitive skills, interpersonal skills, fine motor skills, and perform tasks machine might currently find unprofitable.
More and more top fortune company’s are giving way to automation primarily to drive costs down, improve reliability, security and accuracy.
I believes that we need to make sure that the type of education and economical opportunity supplied can keep a population in work or self-employment, performing meaningful tasks relevant to todays and tomorrow needs.
In this post I’ll show you how to get some top quality back links (a hyper link from one site to another) from a variety of different sources, each source is completely unique and I hope to give you a little insight into some of the methods you can use to create back links . When linking to your website you should always try to focus the links using your keywords in the anchor text of the link if it’s possible.
The big G allows you to create your very own profile page on Google.com, use the link and create your own profile page, add a picture and some text about yourself and then add a few links to your websites. Save the page and your done.
Msn is updated everyday with news and articles on just about every subject you can think of, to get a backlink you just need to comment on an article leaving behind your thoughts, name & website link. I created a video on the process to see it use this link Using MSN for free traffic & backlinks
Yahoo answers takes a little bit of work initially before you can get your links on their site but once you have done this first bit of work your ready to reap the rewards. Just create a yahoo account, help others by answering questions, once you have answered about 10-20 questions you will be able to add link in your responses. You can see a more detailed article on how to use yahoo answers here
I’m sure you’ve heard of GoDaddy ? but I bet you didn’t know you can use the website to get backlinks to your website. All you need to do is visit the site and watch at least one of Bob Parsons videos. At the end of the video you can leave a creative comment and include a link to your website. Once again a more detailed on how to do this can be found here -> How to get back links from Godaddy
You can get a back link from this very page and lots of other too. All you need to do is leave a comment at the end of the article where it says comments.
Note:- I’ll allow most comments but please don’t blatantly leave a spammy comment or three words of text if you I’ll just hit the trash button. Please leave a creative, constructive comment or even a criticism. Just write what you think. I’ve also created a article where you can promote your website without having to spam just go and get a free backlink here
Big Backlink List) Credit goes to ideapro for creating the original list.
Hope you like the list, I’m sure it will help in your back linking efforts.
Leave your comment below or share your favorite backlink sources