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Filip is a mechanical engineer by training that has designed, tested and built products for over 12 years now for a broad range of companies – from Fortune 500 companies to start-up product brands.
He founded The Product Startup to provide a step-by-step blueprint to aspiring product creators wanting to bring their own ideas to market.

Product development is NOT a straight A to B shot
His core guiding principle for product development and going to market is to iterate quickly, run small tests, repeat the tests and alter your product.
He shares his DIY PRODUCT DEVELOPMENT framework on this show. An amazing guest.

———–

FACEBOOK GROUP…CONTINUE OUR CONVERSATION

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched.
It is a community…

for founders and experts passionately involved in eCommerce
for the truly ambitious wanting to make an impact in the markets they serve
for those willing and open to help and share with other members

Here is where to apply to join the Facebook group
>>http://bit.ly/ecommercefb<<

———–
—–

Timestamps

6:15 Filip intro
11:23 Advise on entrepreneurs manufacturing their products
14:20 Product development A – B shot
17:16 What is the magic number for product validation
24:14 Validate customer’s needs
26:42 Validation of Design
28:02 Functional Prototype Design
30:23 File Provisional Patent Application
38:26 Manufacturing and Marketing
44:28 Sell and Ship

Klaviyo
If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.
That’s why 10,000 innovative brands have switched to Klaviyo.
What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep momentum going year-round. Just head on over to klaviyo.com/beyondbf for more.

The post PRODUCT CREATORS’ BLUEPRINT – Step by Step to Turn Ideas Into Products with Filip Valica appeared first on 2X eCommerce.

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2X eCommerce Podcast by Kunle Campbell - 1w ago

On this episode I take you through KPIs I track daily, monthly and seasonally.

The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched.
It is a community…

for founders and experts passionately involved in eCommerce
for the truly ambitious wanting to make an impact in the markets they serve
for those willing and open to help and share with other members

Here is where to apply to join the Facebook group
>>http://bit.ly/ecommercefb<<

– – –

Timestamps

3:08 Ecommerce KPI you should be tracking
5:32 2 things for every Events
8:16 Importance of CPC
10:09 Retention rates
13:57 Cost of returns
14:31 Tools recommended

SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo
If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.
That’s why 10,000 innovative brands have switched to Klaviyo.
What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep momentum going year-round. Just head on over to klaviyo.com/beyondbf for more.

The post eCommerce KPI Tracking appeared first on 2X eCommerce.

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Molly is the Founder and CEO of Black Pearl Swimwear which creates luxury swimwear for diverse women with a fun, uplifting shopping experience that respects and empowers them to be confident, comfortable and sexy on their own terms.

She shares her experience of how Black Pearl Swimwear has collaborated with local boutiques in the Metro Atlanta area and has also recently completed a 5-week pop-up installation with Macy’s  ‘The Market’ in Florida and California.

We learn about the good, bad and ugly about pop-up stores. There is a lot to learn from this episode.

—–

Timestamps

5:05 Molly Stone / Black Pearl intro
10:03 Engaging with the market
13:13 Why did you decide to have pop-up stores?
16:14 Planning and Inventory
21:17 Do you get the interaction that you want on a daily basis?
30:43 Working with independent boutiques or go to direct to consumer boutique or both?

Lightning Round How do you hire people?

In person

What are your three indispensable tools for managing your business?

Mailchimp, Shopify, Quickbooks

What has been your ‘best’ mistake to date? i.e. a setback that has given you the biggest feedback?

Trying a partnership with Macy’s

What one piece of advice can you give re-tailers keen on using pop-up stores to grow their brands?

Find a good location and aligning yourself with someone who has the same vision and similar target customer

If you could choose a single book or resource that has made the highest impact on how you view building a business and growth which would it be?

Story brand

Klaviyo
If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.
That’s why 10,000 innovative brands have switched to Klaviyo.
What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep momentum going year-round. Just head on over to klaviyo.com/beyondbf for more.

The post eCommerce Swimwear Brand Running Brick And Mortar Pop-Up Shops – Black Pearl appeared first on 2X eCommerce.

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On this episode, I speak with the Founder of Family Office Club, Richard Wilson.
We talk about how to raise capital from Family offices, Richard’s 7-figure marketing funnel and wealth building.
—–

Timestamps

7:43 Family Offices
9:38 What is the right way to connect with high net worth individuals?
11:37 Build up leverage by maximizing one trust cover
12:14 What should be the first step towards successfully securing the deal from a family office?
13:14 What is the structure of a typical family office?
16:07 Who builds the structure of a family office?
16:40 Family Offices segment their investments into three different compartments
21:25 Strategies toward driving up work ethic
28:14 Thought leadership reverses the funnel
29:07 What’s the most important pillar in thought leadership initiatives?
48:03 Richard’s productivity hacks

Lightning Round How do you hire people?

By using LinkedIn

What are your three indispensable tools for managing your business?

Slack, Hubspot, and social media for client acquisition

What has been your ‘best’ mistake to date? i.e. a setback that has given you the biggest feedback?

Having someone in multiple roles they weren’t excellent at

What one piece of advice can you give re-tailers keen on looking to raise capital?

Have a very high integrity and the sense that everything needs to be integrated

If you could choose a single book or resource that has made the highest impact on how you view building a business and growth which would it be?

The 4-Hour Workweek

Klaviyo
If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.
That’s why 10,000 innovative brands have switched to Klaviyo.
What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep momentum going year-round. Just head on over to klaviyo.com/beyondbf for more.

The post Raising Capital from Family Offices w/ Richard Wilson appeared first on 2X eCommerce.

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On today’s episode, we talk about how to use domestic manufacturers as drop ship partners for high-ticket items.

High Ticket Drop Ship Model

  • $1,000 AOV
  • Local Suppliers
  • Quick Shipping
  • Do they enforce MAP (minimum advertised price)
  • Branding
  • Traffic: Google Ads
    —–
Timestamps

6:35 Dropship Lifestyle intro
10:48 Infiltrating Youtube and Facebook and other schemes
12:24 What do you promote at Srop Ship Lifestyle?
16:19 Ecommerce models
23:09 What kind of conversion rates should you expect at high AOV?
24:40 Creating a branding experience
26:17 Difference of Suppliers
31:05 Product – Supplier ratio
36:26 Tips on improving conversion rates
39:45 Must have shopify apps

Lightning Round How do you hire people?

Team does it for me

What are your three indispensable tools for managing your business?

Shopify, Slack, Basecamp

What has been your ‘best’ mistake to date? i.e. a setback that has given you the biggest feedback?

Paypal held over $50,000 for 6 months. Learning cashflow the hard way

What one piece of advice can you give e-tailers keen on building high ticket ecom business?

Focus on conversation rate optimization

If you could choose a single book or resource that has made the highest impact on how you view building a business and growth which would it be?

The 4-Hour Workweek

Klaviyo
If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.
That’s why 10,000 innovative brands have switched to Klaviyo.
What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep momentum going year-round. Just head on over to klaviyo.com/beyondbf for more.

The post High Ticket Domestic Drop Ship Model w/ Anton Kraly appeared first on 2X eCommerce.

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On this episode, I interview Greg Mercer, the founder of Jungle Scout, which is a data analytics tool used to reverse engineer Amazon businesses.

100 Fortune 500 companies use JungleScout and it has created 100s if not thousands of thriving Amazon businesses
I have a copy of JungleScout my self on my Chrome browser

It is a super interesting interview because you can now use the tool to reverse engineer supply chains – you don’t want to miss this one!
Here are six things I personally learnt from Greg on this interview:

  1. Thriving businesses understand their numbers and make data-backed decisions.
  2. You can use JungleScout’s data to find the factories of top brands
  3. The unit economics of Amazon has changed – work on a cost to sales price ratio of 1:4
  4. 3rd party selling is now 60% of Amazon.
  5. The new way to source for winning products on Amazon is to find top selling products (500 units per month or more) with bad reviews (3.5 stars or less)
  6. What drives sales on Amazon are reviews and the price of products.

Check out JungleScout here: http://bit.ly/2G315SL

—–

Timestamps

4:50 Greg Mercer intro
9:56 Amazon 2015 and now
14:50 Jungle Scout’s 2 new key products
16:35 Supplier database
23:43 Rules should people be aware of when selling products on Amazon
28:11 Ranking criteria in 2019 on Amazon
33:53 How can retailers use data to improve their business

Lightning Round How do you hire people?

Work on the recruitment pipelines

What are your three indispensable tools for managing your business?

Zoom, Slack and Airtable

What has been your ‘best’ mistake to date? i.e. a setback that has given you the biggest feedback?

Amazon changed some of their rules – hard hit at the time

What one piece of advice can you give e-tailers keen on getting into Amazon?

Be data-driven on decisions, products and go by the numbers and not by gut-feeling.

If you could choose a single book or resource that has made the highest impact on how you view building a business and growth which would it be?

Radical Candor

Klaviyo
If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.
That’s why 10,000 innovative brands have switched to Klaviyo.
What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep momentum going year-round. Just head on over to klaviyo.com/beyondbf for more.

The post Reverse Engineer Entire Supply Chains On Amazon – w/ Greg Mercer – Jungle Scout appeared first on 2X eCommerce.

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It begins today…

The seeds have been planted, and the roots firmly grounded.

The eCommerce GrowthAccelerator Mastermind Facebook Group has just been launched.
It is a community…

for founders and experts passionately involved in eCommerce
for the truly ambitious wanting to make an impact in the markets they serve
for those willing and open to help and share with other members

This is the first step, in bringing like-minded online retail entrepreneurs, experts and marketers together in a global community.

Mastermind Calls

The next layer in the eCommerce GrowthAccelerator Mastermind ecosystem will be our group mastermind calls.
They will be more intimate sessions, where members lay it all out by sharing their successes, challenges and failures.

I will be providing full details about the group mastermind calls in the Facebook group.
Here is where to apply to join the Facebook group
>>http://bit.ly/ecommercefb<<

And….Events

Beyond the mastermind group calls, we will have an in-person mastermind event in 2019 at a major city.

I am so excited this movement is just getting started.
We are going to deliver massive results by ‘brain-pooling’ together.

Join here: http://bit.ly/ecommercefb

Stay tuned!

– – –

Timestamps

2:36 Announcement!
3:55 Join the group
7:00 Mastermind calls
10:40 Creating a solid connection

SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo
If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.
That’s why 10,000 innovative brands have switched to Klaviyo.
What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep momentum going year-round. Just head on over to klaviyo.com/beyondbf for more.

The post eCommerce GrowthAccelerator Mastermind – JOIN Now appeared first on 2X eCommerce.

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CBO = Campaign Budget Optimisation

Sections in Depesh’s The 7-Figure BPM Method for Facebook Ads course cover CBO in detail.

Here is where to get his course: http://bit.ly/2uy1gQQ
Remember that it is open until April 2nd, 2019  and then closes.

Facebook Ads Account Structure

The Facebook Ads account structure is set up in a hierarchical order as follows:
Campaign > AdSet > Ads

We have typically tested at the AdSet and Ad Level

So the variables at the Adset level have been:

  1. BUDGET
  2. You more granular objectives such as LP views, Add-to-Cart, InitiateCheckout, Purchase
  3. Geo,
  4. Audience,
  5. Interest/Behavior/Demographic of Target Audience,
  6. Placement and Device Targeting
  7. Conversion Optimisation Window

For Ads: you manage and test all your creatives

CBO Structure

With the introduction of Campaign Budget Optimisation late last year,
We are now able to SET budgets at the Campaign Level and
Test a range of Adsets at a Campaign Level

From September 2019 you will ONLY be able to set Campaign level budgets.
So no ad set budget option.

MACHINE LEARNING

Facebook is leveraging machine learning to offer advertisers better opportunities.
It is a move towards AD ACCOUNT AUTOMATION.

WHAT IS WORKING NOW…

Here is what you need to know on what works right now for CBO (some of these tips are courtesy of Depesh):

  • CBO works best when you’ve tested audiences/ads before trying to scale
  • Generally best with 1-day optimization at the ad set level
  • use bigger budgets for CBO – ideally min $100 per ad set, ideally more (eg if 5 ad sets in a CBO campaign, min $500 budget)
  • Min 2 ads, max 4 ads running – but the more ads you run, the more budget you need
  • You can scale CBO more aggressively than ad set budgets. I’ve gone as wild as 500-1000% budget increases
  • As long as audience sizes are large enough, you’ve tested enough and its not too late in the day – but until you’re confident don’t go wild
  • Pause bad ads – ideally using rules, or manually. CBO can spend on bad ads quickly hence I prefer rules to cut ads on automation
  • I test using normal ad sets (though from Sept 2019 this changes as CBO becomes the only way to set budgets) then move to CBO
  • As your spends go up keep an eye on frequencies and performance, ad fatigue happens quickly at scale
  • Group lookalikes | group interests

– – –

Timestamps

6:24 Talk with Depesh
8:04 Background on where Facebook is headed
13:10 First principle on CBO
15:04 Setting up one day optimization window
15:29 Budget

SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo
If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.
That’s why 10,000 innovative brands have switched to Klaviyo.
What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep momentum going year-round. Just head on over to klaviyo.com/beyondbf for more.

The post Facebook Ads: Let’s talk about Campaign Budget Optimization – CBO appeared first on 2X eCommerce.

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Allen Brouwer is a co-founder of BestSelf Co, an ecommerce start-up selling journals and associated products to help customers to live a more fulfilling life while maximising their effectiveness and productivity.

As well as being an inspirational example of what’s achievable in ecommerce, Allen is also very good at breaking down complex information into actionable insights. Who knows? After listening to this podcast, you may very well come away with several practical tips that can instantly transform the fortunes of your business.

Introducing Allen Brouwer

“When we try to make things complicated, we fail”

Allen Brouwer’s story is nothing short of remarkable. In just 24 months he launched an ecommerce business, alongside co-founder Cathryn Lavery, which included a Kickstarter campaign that raised in excess of $322,000 in 24 days. Since then it has gone on to become an 8 figure company, winning the acclaimed Shopify Build a Business Competition in 2016 and the Shopify Build a Bigger Business in 2017.

He’s been personally mentored by the likes of Tony Robbins, Tim Ferris, Marie Foleo and Russell Simmons. In addition, he’s partnered with FUBU clothing founder and global entrepreneur superstar, Daymond John. As if that wasn’t enough, he’s also made it onto the Forbes 30 under 30 list for retail and commerce.

Today he’s telling his inspirational story and sharing some key insights into how he was able to rapidly scale his business.

Timestamps

1:33 – Allen’s Intro

3:14 – What makes a successful Kickstarter campaign

10:50 – Methods of sharing content

14:32 – The difficulties of delivering on a Kickstarter promise

17:15 – Building a fan base and the power of a Facebook Group

20:07 – Paid advertising vs content marketing for Kickstarter

23:50 – The power of a subscription model and customer acquisition

28:25 – Reinvesting profit to fund rapid growth

31:25 – Traffic sources and offer pages

41:45 – Managing CAC (Customer Acquisition Cost)

45:00 – Tactics to boost AOV (Average Order Value) and LV (Lifetime Value) of customers

51:54 – The 4 Pillars to successful growth

54:28 – Building systems and SOPs (Standard Operating Practices)

58:17 – Enhancing the customer experience

1:07:53 – Winning Shopify’s Build a Business and Build a Bigger Business competitions

While there’s no substitute for listening to the live podcast (over and over again if necessary) and taking notes, below are some of the key takeaways and excellent strategies that were discussed.

How to Launch a Successful Kickstarter Campaign

If you’re planning on launching a Kickstarter campaign, Allen is very clear about one thing: promote before you launch, not the other way round. He’s also an advocate of quality over quantity. While his initial database of 3,700 subscribers may not seem like a lot, 800 of those ended up supporting the campaign. Rather than getting as many signups as possible, Allen ensured his list was only made up of individuals who were interested in what he had to say.

If he were to do things over again, he would have utilised paid advertising via Facebook and LinkedIn posts, finding ad formulas that get results before putting money into campaigns. “Once you fine tune it, it’s almost like you can set it and now it just pumps in leads for you on a consistent basis.”

He would also use Jeff Walker’s Product Launch formula, whereby quality content is displayed over the course of three videos before a call to action (in this case, the Kickstarter campaign) is delivered at the end. He actually used this tactic the first time around – and it worked incredibly well!

The final piece of advice Allen gives is “If you launch a Kickstarter campaign, then promise a delivery date well into the future.” Potentially devastating problems with his shipping company almost delayed customer deliveries. That’s why he recommends giving yourself some breathing space after the campaign comes to an end to ensure you can comfortably fulfil your promises to your customers.

The Power of a Subscription Model

While any business model depends on the product your selling, Allen was quick to recognise that his journals were a consumable product. Therefore, he wisely set up a subscription model, offering website and Amazon customers a 10% discount by buying a subscription.

Facebook Groups & Facebook Ads

During the early days, Allen’s co-founder, Cathryn, would write quality content in the form of blog posts. It was then Allen’s job to get these distributed and in front of relevant audiences. His strategy was to share with relevant Facebook Groups, as well as on Reddit forums.

Rather than merely copying and pasting a generic message, however, he would already have an understanding of the language, interests and motivations for each and every group he was posting to. That way, he could write personalised comments and messages for each group or forum that would get his blog posts noticed by members.

Later on, Allen built his own Facebook Group for fans of his product. Not only did this allow him to stay in touch with customers about updates and new products, but members actually contributed user-generated content and suggested invaluable product improvements.

In fact, after spending a small fortune getting professional photoshoot images, Allen resorted back to using user generated content for his Facebook Ads. “What really drives the value and highest conversions are user generated content. Because it looks natural in the feed… Because we have the Facebook group”

Treat Product Pages as Landing Pages

Customising a product landing page was a top priority. Allen wasn’t content to go with one of Shopify’s templates, citing Apple’s landing pages as an aesthetic inspiration. Before coming up with the perfect page, he went through multiple split tests that included testing everything from headings to layouts. After he fine-tuned everything the landing page was then duplicated and utilised for all products.

How effective is this strategy? In one specific example Allen talks about a 22% conversion in add to carts that he attributes from inserting three customer reviews directly below the product images. Most businesses don’t prioritise reviews or testimonials and place them after the copy.

CAC and Boosting the AOV and LTV of Customers

While the general rule of thumb for customer acquisition cost (CAC) is for it to be below break-even, Allen will let it creep above this guideline for new products in order to gain valuable data, before tweaking certain variables that bring it down. After doing this job for over three years, he lets his intuition take over, rather than relying on specific stop-gaps

To boost his AOV and LTV he employed the following tactics, to great effect:

1. A post-purchase sales sequence was put in place, whereby customers were given a special offer on another product before being directed to a confirmation page. In order to make things simple, the customer merely had to click a single button for the special offer to be added to their order – no entering bank or shipping details a second time. While 6% of customers went for the upsell, Allen increased this to 13% by changing the offer from one product, to a choice between three products.

2. Allen has identified that if a customer hasn’t purchased in 72 days, then it’s likely that they’ve gone for good. To significantly reduce this drop-off rate, he implemented what he calls his “win back series” of emails which would initially be sent to the customer at 60 days. This gave them a chance of holding onto the customer by dripping out valuable content.

The Four Pillars for Building a Sustainable Business

So, how exactly do you grow to 8 figures within the space of two years? Here are four essential pillars to success that Allen has laid out:

1. Leveraging Your Dollars to Acquire New Customers

Taking money out of your business early can stifle your growth. As Allen puts it: “delay your gratification until a future date.” He paid himself a minimal salary for 18 months and now gets to enjoy a much better life than if he never reinvested his profits. He put his dollars to work by acquiring new customers – which generated even higher rates of profit.

2. Implementing Systems and Sops (Standard Operating Procedures) to Run on Autopilot

This doesn’t only refer to the use of tools but also creating your own SOPs that allow you to get reoccurring tasks completed efficiently. For example, if you have to do your book on a monthly basis, it helps to have a sequenced list that tells you what needs to be done every step of the way.

While Allen recognises that setting up SOPs can feel like a real chore, in his words “Just know that when you’re building out these systems and SOPs for your business, the beauty is, you’re just gonna do it once… And that’s what you have to keep reminding yourself. And then you have an asset.”

3. Finding and Retaining Top Talent

While the life of a start-up entrepreneur can be exciting, there will also be tasks that you aren’t naturally good at and dislike. It’s in these areas that Allen recommends focusing your recruitment efforts.

“Find the people who enjoy the things that you don’t like, and have them do that. And then you only focus on the things that you enjoy. And that’s how the business moves. Further, faster!”

4. Elevating the Customer Experience

If you spend any amount of time checking out Bestself.co or the brand’s content, you’ll recognise that it’s not just about selling a product. The brand offers a customer experience that goes way above and beyond a journal.

According to Allen, “people don’t really care about the product, as such. They care about the solution it provides and how the product makes them feel when they purchase it.”

How to Reduce Buyer’s Remorse

In order to elevate the customer experience, Allen realised that a key area to focus on was the period after the customer handed over money. While many businesses feel their job is done at this point, for Allen, it’s only just begun. “The biggest buyer’s remorse happens is when someone clicks checkout or places the order, to the time the product arrives.” This is why services like Amazon Prime offer such a quick delivery times.

BestSelf Co has ensured their return rates are below 1% by using the following methods:

– Upon purchasing, customers are sent a text message and email that essentially lets them know what an excellent decision they’ve made. They’re granted access to the Facebook community and are given additional video content that shows them how to make the most of their new product.

– Customers are informed of the status of their order and can track it at every step of the way. For this, Allen uses a tool called Aftership.

– A free PDF of the journal is available, where the customer can print and begin using it instantly. After all, nothing qualifies a lead like giving them access to the product before buying.

Lightning Round How do you hire people?

We’re always hiring. So, we don’t see it as “hey, we need to fill this hole. Let’s put out a job posting!” It’s more like “Let’s make connections with people and see how they would fit into our business,” whether it’s today, whether it’s six months from now, whether it’s two years from now. Let’s keep in touch with them. Because we’re gonna be growing and we need to be hiring. And, we hate the hiring process.

So, coming back to those systems and SOPs, we have a system that we have on autopilot where we’re collecting people who are interested in roles like marketing or product or development, all the time. We always have a job posting up and are always gathering leads from those job postings. And if you have a role that needs to be filled, we have a spreadsheet of dozens or hundreds of people that we can start interviewing immediately.

What are your three indispensable tools for managing your business?

Slack, Zoom, and Shopify.

What has been your ‘best’ mistake to date? i.e. a setback that has given you the biggest feedback?

Early on, I tried to do everything myself and realized that wasn’t sustainable. I wasn’t building a business, I was building a full time job for myself.

What one piece of advice can you give listeners keen on driving growth in ecommerce?

Use value videos in your advertising as your first touch point. And then, provide as much value as possible in those videos. And then give people an opportunity to get more value from them.

If you could choose a single book or resource that has made the highest impact on how you view building a business and growth which would it be?

One book that I really like is called The Narrow Road. It’s probably my favourite business book and it’s written by Felix Dennis.

SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo
If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.
That’s why 10,000 innovative brands have switched to Klaviyo.
What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep momentum going year-round. Just head on over to klaviyo.com/beyondbf for more.

The post From Zero to 8-Figures in Just 24 Months, Allen Brouwer, BestSelf Co appeared first on 2X eCommerce.

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On this episode, I am joined by Marie Haynes, an SEO expert that specialises in Google Penalty Recovery and Algorithm Consultation.  We talk about eCommerce SEO!

As you may be aware, a LOT has changed in the world of SEO, particularly in the world of online retail.

Remember when links were the holy grail of SEO and then Google went aggressive on rightfully curtailing link building spam?

Now more recently, with the aid of artificial intelligence and machine learning patterns, Google has layered in E-A-T, yes E-A-T, which means that Google is now looking at website’s (or shall I say, a business’) Expertise, Authoritativeness and Trustworthiness.

This concept is discussed in great detail in Google’s Quality Raters’ Guidelines and it likely is a huge ranking factor for many sites.

If you sell online and rely on SEO traffic from non-brand name searches, LISTEN to this EPISODE – it is important!

Marie Haynes is my go-to E-A-T expert. Read more about her in-depth analysis of the concept here:

https://www.mariehaynes.com/eat/

– – –

Timestamps

3:43 Marie Haynes intro
4:46 Who is Marie?
6:08 What to keep an eye on SEO in ecommerce
7:45 The last 12-18 months most signifant change in SEO
24:43 Brand name search
31:15 Making noise and emerging
32:37 Other aspects of quality guidelines
35:356 Building authoritative links
42:10 Promoting content

SPONSORS:

This episode is brought to you by:

Klaviyo

Klaviyo
If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.
That’s why 10,000 innovative brands have switched to Klaviyo.
What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep momentum going year-round. Just head on over to klaviyo.com/beyondbf for more.

The post eCommerce SEO and the impact of E-A-T with Marie Haynes appeared first on 2X eCommerce.

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