The Grossman Group CEO and communications expert David Grossman shares his insights on the importance of meaningful leadership communication in today’s business climate. The leadercommunicator blog is instructive, entertaining, and a must-read for leaders, communicators, and leadercommunicators.
It’s a habit that’s easy to fall into – focusing on a communication opportunity from a tactical perspective. The thought process is more about what to say than what we want to accomplish with an audience in the context of our larger business plans.
It’s often like we can’t help ourselves. What we’re really doing is making a choice to not be as effective as we can be. And to waste valuable time and energy. Not to mention reducing the chances of us making the most of the communication opportunity at hand to get the impact we want.
Several recent surveys show a serious decline in the trust key stakeholders have in organizations. Earlier this year, a major annual study underscored the scope of the problem, revealing the largest-ever drop in trust among the general population.
With graduation season upon us, many are sharing words of wisdom to grads as they transition to their next chapter. Few thoughts have resonated more with me recently than the beautifully eloquent, quiet and energizing thoughts from John Novick, Intermediate and Middle School Head at Francis W. Parker School. (Full disclosure – my husband, Steve, is fortunate to teach there with a group of hugely capable and caring educators. It’s also where our daughters, Avi and Noa, are getting a strong sense of self and finding their voice, along with learning terrific academic skills.) Read on, and find out why what John shared at a celebration for 8th graders is as appropriate for them, as it is for anyone else. His “perfectly imperfect” yet brilliant thoughts make him Someone to Know.
Words of Wisdom from John Novick, Head of Intermediate and Middle Schools at Francis W. Parker School
Every company, no matter the industry, deals with difficult problems and issues each day. Starbucks’ issue of racial profiling in one of their stores; Southwest’s emergency landing resulting in the death of a passenger; countless produce companies having issues with E. coli and Chili’s data breach, to name a few. No industry or organization is free from the risk of a crisis. So what should corporate leaders do when something goes wrong?
There’s clearly no shortage of strategies for helping your organization grow and succeed today – innovation, transformation, strategy models, marketing, customer insights, and on and on. We all know the list.
Yet I remain a big believer in effective communication as the best – and often most overlooked – way to ensure strategic success. Without effective communication, all the strategic levers in the world won’t succeed because employees, clients and customers don’t understand and embrace the company story and path forward.
Liz is CEO of the Wiseman Group, a leadership research and development center headquartered in Silicon Valley. As a former executive at Oracle Corporation, Liz served as the vice president of Oracle University and as a global leader for human resource development at the company before launching her own firm. With clients that include Apple, AT&T, Disney, Facebook, Google, Microsoft, Nike, Salesforce, Tesla, and Twitter, Liz has been named one of the top 10 leadership thinkers in the world.
Kristen Campos, Senior Director of Strategic Business Communications for Mars Wrigley Confectionery, has an undeniable superpower: she’s a master at navigating change. For that reason and several others, Kristen is definitely Someone to Know. The integration of the Mars Chocolate and Wrigley segments over the past year has brought a great deal of change to the organization, with more than 34,000 associates coming together under one global entity. Kristen has been at the center of the communications and strategy discussions for the newly formed business, and she has many insights into how communicators can best work with company leaders to carry forward a new strategic direction.
Q&A with Kristen Campos, Senior Director of Strategic Business Communications at Mars Wrigley Confectionery
Read Full Article
Read for later
Articles marked as Favorite are saved for later viewing.
Scroll to Top
Separate tags by commas
To access this feature, please upgrade your account.