All about entrepreneurship, intrapreneurship, ideas, innovation, and small business. Young Upstarts is an exciting opportunity that supports young people aged 16-24 to set up their own small businesses. We dare young people to believe they can be successful entrepreneurs. We encourage them to turn their thoughts into a working business idea.
Launching a startup, or pursuing an entirely different career path is scary, risky, exhilarating, and rewarding all at the same time. Of course, becoming an entrepreneur is no simple feat. There are loads of ups and downs along the journey, and many of those fears may very well come to pass. It is very rare to find an entrepreneur who did not fail, at one point or another, throughout their life. The truly successful ones learned from those downfalls and got right back up.
The great thing about entrepreneurs is they are willing to share their stories of failure and success with others to show the right (and wrong) way to start a business.
Before you make another excuse to hold you back, learn how these three entrepreneurs overcame three huge hurdles, and how you can, too.
Lots of Expertise, No Capital.
Sam Ovens, a consulting expert, faced this common challenge when he left the corporate world to pursue his own business idea. He had the knowledge and experience, but no capital to start off with. Like many entrepreneurs, he took out loans to fund his first startup. This startup failed miserably, leaving him with mountains of debt. However, he used this seemingly insurmountable challenge to his advantage by using those so-called “mistakes” to start a business that did not require tons of cash.
He started a web-based business that offered consultation and coaching services for other struggling companies. Through superior thought leadership, strategic marketing, and value creation for niche markets, Ovens was able to build a multi-million-dollar consulting business with very limited cash resources from the start.
No matter how great their business idea may be, collecting enough funding to get a business going is one of the biggest obstacles for most entrepreneurs. However, finding a creative solution to cash flow issues, like Ovens did through his web-based business, is a great way to overcome this common roadblock.
It’s hard to believe that at one time, Huffington Post founder Arianna Huffington could not get her writing published. Her first book was rejected by no less than 36 publishers. But rather than letting discouragement get the best of her, she used this to guide her down the right path.
“Failure is not the opposite of success, it’s a stepping stone to success…I learned not to dread failure.”
Even when she founded her now wildly successful media website, she still received major backlash and negative reviews from other writers. But, once again, she used this feedback to learn and grow and change her business for the better.
Rejection is just a sign to alter your path, and it is certainly not a reason to stop trying. When Edison failed to make a working lightbulb after thousands of attempts, he didn’t give up. He famously said,
“I have not failed. I’ve just found 10,000 ways that won’t work.”
Each failure or rejection is just a closed door that will eventually lead you to an open one. All you need to do is keep moving.
Too Much Going on Personally.
Tammy Gail was a single mom who ran a luxury event planning business and barely had any time to herself. However, when she was diagnosed with breast cancer, she knew that she could not afford to lose her health, family, or business, so she needed to find a way to balance all three.
“The wheel of life doesn’t suddenly slow down just because you have cancer… When you have a small business with limited resources, there are two options – shut down or move forward.”
She reworked her business schedule to allow for her to recover between chemotherapy sessions, and she made sure to stay busy while working at home to keep her mind engaged. Now cancer-free, Gail reflects on this time as a great learning experience that taught her the importance of balancing life and business by keeping herself as a priority.
Balancing your personal and professional life is difficult for many entrepreneurs, especially for parents or people with a lot on their plates. Of course, everyone faces a different set of challenges. Placing your focus on personal success and fulfillment will help you find a way to make it work.
Do You Have It in You?
Fear holds us back from a lot of opportunities we come across in life. It seems to be especially prevalent when people begin to think about starting their own business. Fear of failure, fear of going broke, or even the fear of success can hold you back from all the wonderful things that entrepreneurship can provide. However, being afraid to do something is certainly no excuse to not try.
Many entrepreneurs have faced huge hurdles along their journeys, but many have found ways to tackle those challenges head on. Listen to their advice and never let fear or worry hold you back from carrying on to success. Good luck!
Mostafa Elbermawy is a seasoned SaaS growth strategist. Over the past 9 years, Mostafa has helped brands such as American Express, P&G and Workzone refine their growth marketing strategies and tactics. Mostafa is also a regular tech contributor for Wired and BBC Arabia. He currently heads marketing at Harver, a leading AI recruitment platform.
When you need to take control of your financial future becoming an investor is a good way to go. The freedom to watch the markets and let your nest egg do your work for your, providing capital and freedom from bosses is a great thing. And those with enough savvy can take advantage of penny stocks in the drive for financial independence.
As far as day traders are concerned, penny stocks can be great vehicles for profits or an unnecessary risk. That means stocks that are priced between $2 and $10 per share. There is not a lot of potential in stocks that actually cost under $1. The risks that are associated with small cap companies are troublesome for less experience traders, but they are possible to overcome, with the right training.
Penny stocks can suffer from a distinct lack of information, compared to stocks on larger exchanges. That is why you need to take a short term view of the volatility and the prices. You are not going to find a winning lottery ticket in the penny stock universe. It is very rare to latch on to a penny stock early on and watch it rise to become a longtime top performer. The key to profits is riding the spikes and dips and make the right bets at the right time.
OTC markets are the over the counter stocks that are not traded on the New York Stock Exchange or the NasDaq. In between these classes of stocks is a murky sea that can be rough and choppy, but lucrative for those traders with the ability to navigate. It takes long hours and real dedication to learn the techniques and strategies of trading these stocks.
Certain sectors these days are more likely to have viable stocks that can be subject to proper penny stocks techniques. Biotech companies and new fintech companies, especially those looking to take advantage of blockchain, are prone to large swings in value. Marijuana stocks and internet start ups are always ready to go up and down wildly. These make excellent targets for competent day traders.
The skill it takes to work with penny stocks is hard to acquire. It takes years of screen time to really get good at searching for the right stock and timing your entry and exit. Those skills are built by spending each day studying the markets and learning the trends. Having a proper day trading education site to help you along your way is vital to getting good at day trading.
Video instruction from veteran traders can give you a great chance to get to know market techniques before you risk actual money. Which is why you need to find the right education site to take you on that journey. And you need the paper trading elemnt too. That is where you can trade virtual currency in a simulated market situation that allows for real-time practice. That sort of training can be very helpful for learning the ins and outs of the market, without putting real money into the market. Risk management techniques are learned and imprinted in situations like these.
If you are planning your marketing and promotional strategy for the next business year and want to know what elements should be on top of the wish list for your trade show booth design company, then here are some ideas that will help. Trade shows are becoming bigger and bigger every year, mainly because of the extensive coverage made possible by social media and the interest of vloggers and media outlets to cover such events. You need to make the most of this opportunity by making sure that every person who visits your booth gets an unforgettable experience.
Here are the 5 things that your trade show booth must absolutely have to make the cut.
1. Charging ports.
Offering a free phone charging area at your trade booth is a great way to draw traffic to your booth. While they set up their phone for charging, visitors will inadvertently or consciously look around your booth and browse through your products. This is a great opportunity to engage with them and educate them about your company, products or marketing messages. They might not buy something from you right then, but they might remember your name when they need a product similar to yours in future. It’s a great way to embed your existence in the minds of your visitors.
2. Digital signs.
With digital signs, you can combine touch screen technology with video content to give your visitors an out of the world experience. Visitors are attracted to this highly engaging technology, while the digital signage collects data that you can use to identify potential leads for future sales and marketing programs. You can use digital signs in your trade show booth to present demonstrations of new products, which makes it easier for your audience to understand new concepts. You can also use these signs to run promotional videos in a loop and even to give presentations.
3. Lounge furniture.
Trade show displays nowadays are more casual than a few decades ago with one trade show booth design company after another entering the industry. It is common to find beanbags instead of plush sofas that help to attract millennial visitors. You shouldn’t be surprised if some visitors simply plonk themselves into those beanbags and start working on their tablets or computers. Make this space as fun as possible so that they can use it as a place to relax and wind down. Set up some standees and banners near this area so that they can see your company’s name and products while they make use of your seating space.
4. LED displays.
LED displays are not only effective, but also low-cost. They are becoming a staple in trade show displays so make sure that yours has this feature too if you do not want to look last century. Especially when used for backlighting, LEDs can be very useful in creating the right ambience for your visitors. The best part is that they can be as big or small as you like and can fit in almost every kind of fixture. You can place them inside a product display case, a showcase, inside a cabinet, on countertops and even as a table lamp in the seating area.
5. Virtual reality.
Virtual reality or VR is a huge trend in trade shows nowadays. Almost every trade show booth design company offers some sort of VR experience to visitors on their trade show booths. You can create special content in the form of product demonstrations or games featuring your products in exciting ways. This will both entertain the visitors and also educate them about what you do and who you are. The hardware requirements are minimal, but you need to make sure that the staff can help visitors use the equipment properly while keeping it safe and secure.
Search Engine Optimisation (SEO) can be challenging for many businesses, however it can be even more puzzling for startups. Many startups hurry to launch their sites and create web content without considering an SEO strategy.
Having a organised SEO action plan supported by quality, intent-driven content will have a considerable impact on the online visibility and presence of your company.
If your business is only ranking on page 4 or 5 on a search engine, it is practically guaranteed that valuable leads are not finding you.
Getting Started On Your SEO Strategy.
The top three areas you should focus on are Keywords, Site Structure and Backlinks. Here is a breakdown and what to action for each category:
1. Keyword Research And Targeting.
Research, Brainstorm and Make a List:
Every startup should make a big, broad ranging list of keywords. It should contain not only your industry’s main focus keywords, but related keywords, phrases, terms, and words in the format of questions. It should also include any of the suggestions that Google makes when a keyword is being typed into their search bar. You also need to research what keywords your competitors are using. Tools such as SEMrush, KeyCompete, or SpyFu can be incredibly helpful in finding out this data.
Get Familiar With Keyword Metrics:
There are three metrics that should always be considered. First, you want to see the volume of searches, or how often a term is searched for. Google’s Adwords Keyword Tool can give this metric, but only for premium accounts, with paid for search results ads. The volume metrics for free accounts are not as informative or detailed but there are some third party tools, like SEMrush, or Keyword Explorer, can give the detailed information on this metric, even for free accounts or on a trial period.
The second metric that needs to be considered is the difficulty, which shows how difficult it is to rank in the search engine results. Adwords has a tool known as the Competition Score. This is not the same. The Competition Score measures the competition between the paid ads and not the difficulty in ranking organically.
Lastly, the click-through rate should be measured. Many things affect the click-through rate and if your keyword generates multiple paid ads or answer boxes above organic results, that can drive clicks away from organic listings.
2. Crawling, Indexing, and Website Structure.
Everything On One Sub and Root Domain:
A mistake many startups make is to set up their blog on a blogging site or to only share content on platforms like Medium.com. Another common error is to have a one-page app that includes all of your content. Search engines will then only index that one page. It is much better to have a blog on your actual website, with its own individual URL and use other sites to amplify the content. If you are writing a guest post for another company’s website, make sure that it has a link that refers back to your web page. Keep all of your content in subfolders, or subdirectories of your website which will give the search engine more pages to index. For more information about creating blogs First Site Guide is a useful resource.
Correct Crawl Errors:
There are a few tools that will help identify crawl errors and issues. Google Search Console can do this, and it is free to use. Others like Onpage.org, Screaming Frog or Moz’s Crawl can also be used, although there may be a subscription fee, however, paid services tend to provide more detail on what the errors are and how to fix them.
Eliminate Duplicates, Search URLs and Weak Content:
It is important to eliminate any duplicate pages or search URLs from your site. Search engines take the whole website into account, and having search results within search results does not help your site’s ranking positively. Also, pages with little content or next to no value are not beneficial in any way and should be removed. These pages may be filled with keywords which many startups believe can help improve their rankings, but actually, they have a negative impact and penalise your ranking results.
3. Links and Amplification.
As the algorithm that search engines use evolves, so can SEO tactics. Although some techniques have remained critical. Links, for example, are still as important as ever. Any links included in your content should be directed to good quality sites with additional relevant content. Links from other sites to yours are also assessed as part of the ranking algorithm, so guest posting on other sites and getting a link back to yours is important for your website’s credibility.
There is one big question to answer before any content is ever created. Who will help to amplify your content, and why? Will anyone be interested in it? There should be a specific list of people, companies or outlets that will help to amplify the content. Startups will find that their content is much more successful if they do this before they publish anything. The results can be seen in the amplification measurements, reach measurements, the link potential, and the ability to gain a larger audience.
Putting in the time to properly research and optimise your website will pay off in the long run. Make sure you have a vision when content is created and a unified focus amongst your team to utilise keywords and links to boost your visibility.
Remember that by understanding SEO and knowing how to leverage it can give your startup a solid online presence, higher search engine referral results and
Jamie FitzHenry is the founder of Grizzly, a digital agency based in Bristol, UK that specialises in SEO, PPC and Web Design. Jamie started his career in recruitment before joining an app development company, where he taught himself to code. He then began freelancing within web design and digital marketing helping small businesses enhance their online presence. After building a pool of clients and developing a reputation in the market he made the transition to forming his own agency.
When you’re a busy professional, your eating habits can really suffer. It’s easy to skip meals because you’re too busy or grab fattening fast food because you’re on the move or tired after a long day. Not only do these choices affect your health, but they can eventually start affecting your career. Poor nutrition leaves you without the fuel your mind and body need to keep up with a demanding work schedule.
Fortunately, it’s totally possible to stay focused on your career without sacrificing your health. Start overhauling your eating habits with these four tips.
Get Your Day Off to a Strong Start.
You’ve probably heard that breakfast is the most important meal of the day hundreds of time — and you’ll keep hearing it because it’s true. Time and time again, skipping breakfast has been linked to obesity and other health problems.
It’s not enough to wolf down a bowl of cereal, though. Make your first meal of the day count by choosing foods that will help you feel full longer, such as whole grains, healthy fats, and proteins. Refined carbs like white bread and sugary cereal will leave you craving more food in just a couple of hours.
Make Your Own Convenience Foods.
The best entrepreneurs don’t wait for the perfect opportunity to drop into their lap; instead, they make their own luck by putting in the work required to shift the odds in their favor. That same tried-and-true principle applies to your eating habits.
Prepacked foods are easy to grab and take with you. Unfortunately, they’re often highly processed and packed full of unhealthy ingredients. Instead of relying on vending machines and convenience stores for on-the-go snacks, try to reproduce healthier versions at home. Keep them handy, so you’re never tempted to resort to a candy bar or a bag of chips. Award yourself bonus points for snacks that don’t require refrigeration, since these can be kept in your purse, briefcase, car, desk, or wherever else you might need them.
Choose the Best Possible Option.
No matter how much you plan ahead, there will still be times when you’re too exhausted to cook or you forgot to pack your own lunch or snacks. The trick is to plan for those times, too. Do your research. Have a plan for where you’ll eat and what you’ll order if you end up at a restaurant. Know which convenience snacks to avoid at all costs and which are fine in moderation.
Track Your Goals and Performance.
Career-minded individuals tend to excel at setting goals and working towards them, taking concrete steps and tracking progress for motivation. With a fitness tracking apps and devices, you can take the same approach to your diet. For instance, you can use Lifesum to log your meals and monitor your eating habits. Tracking everything you eat will help you hold yourself accountable, see where you’re going wrong, and make better choices.
If you want to keep giving 100 percent to your career, you can’t afford to let bad eating habits slide. Rather than leaving your next meal to chance, be intentional about taking care of your body. Staying healthy will help you keep your career on track and reach your goals.
Millennials are often noted for any number of predilections, from their search for self-improvement to their inability to disconnect to their distractibility. The fact is, though, that all of such so-called negatives are actually among the characteristics that help Millennials succeed as entrepreneurs.
Take self-improvement. A 2015 Pew study, for example, found Millennials spend twice as much on personal improvement commitments than any other generation. Part of that’s the tech revolution and this generation’s extreme comfort with and dependence on it, that makes self-improvement tools easier to access (and at little cost, too).
But it’s not just tech solutions that meet the Millennial entrepreneurs’ quest for self improvement. Live training programs are also tapped into extensively, and constitute a $500 million market in the U.S. alone, according to some measures. Landmark Forum, for example, shows people how to get out of their own way and shift perspectives to get over obstacles to their success. The Landmark Forum is well known for fostering such highly successful entrepreneurs as Chip Wilson, founder of Lululemon and luxury clothing retailer Kit and Ace, and Andrew Cherng of Panda Express.
Whatever means you take on your journey, self-improvement makes a difference to your success as an entrepreneur because of the intuitive understanding that it’s about more than the business you’ve started. It’s about you as the person with the idea behind it, who people will buy from because they trust and believe in you. You are intent on becoming the best version of yourself that you can be.
You may be guided by studying the habits of others who have traveled the entrepreneurial route before you or the lessons you learn from your peers. However you go about it, consider these ways to approach challenges and obstacles and ensure you and your venture will continue to transform:
Make constant learning a priority.
By seeing everything through an educational lens entrepreneurs can improve their game faster.
By showing that they can bounce back from failure rather than drown in it business creators not only develop character but also become someone that others can relate to. Not to mention that failures keep people humble, which is an invaluable trait.
Obstacles in the path to success keep entrepreneurs sharp. They keep the focus on what works and what does not work. Thereby improving marketability in the long run.
Be open to criticism.
While it is not always easy to hear what others think has gone wrong, it is important to listen with an open mind and see what truths can be drawn.
Respect and understand the iteration process.
No product or business idea is immediately perfect. Products and ideas improve through iterations of testing and re-testing and learning from customer and market feedback. Entrepreneurs should remain patient and remember the value that comes from this process.
This is where young entrepreneurs may have an edge. For the Millennial generation, self improvement is a way of life. These young men and women genuinely want to make the world a better place and are constantly on the lookout for new ideas.
Forbes writer Jules Schroeder, herself a graduate of the Landmark Forum, may be typical of this Millennial drive for self-improvement. She pointed to one survey of millennials committed to it, to the tune of being willing to spend nearly $300 a month on it.
This may be the mindset that all entrepreneurs need to develop and cultivate in their companies. Undergoing the iterative process of self-improvement can ultimately make all the difference in success over the long term.
It’s a scary world out there and you never know when things can go wrong. If you want to live in peace you need to take the help of a few security aids that are vital for you and your family’s safety. Imagine you’re driving through an unknown road at night and your car gets broken down. Your mobile phone had gotten switched off because there was no charge in it or there’s no network in the area that you’re stuck in. What would you do in that scary place alone at night? This is where a GPS tracking device can save you. Your loved ones can track your location and get to you in case you aren’t home on time. To know more about GPS tracking devices visit https://www.rewiresecurity.co.uk/.
There are many ways you can use a GPS tracking device. While some people use them for security, some people use them to spy on their partners. Ethical or non-ethical, I’m not here to judge. So, here are a few ways you can make use of a GPS tracking device:
If you have a GPS tracking device set in your vehicle, you can always track it in case it gets stolen. You can either drive up to the location of your vehicle or inform the police about the GPS tracker and help them get to your vehicle. Also, you will know where your vehicle is when it gets towed, without having to worry where you should go looking for it.
When you’re going on a trek to an unknown place where there is hardly any mobile network coverage, a GPS tracker is a must. You never know when you will need help and getting help from outside a remote area is impossible if there’s no way to communicate with them. What if you get stuck in the middle of a forest or you get separated from the rest of your group while you’re on an expedition tour? If each of your group members had a GPS tracker, you can always find each other if you get lost.
Tracking your kids.
Many parents give a mobile phone to their kids so that they can always be connected when they’re at school, at a sleepover, or in a piano class. The thing is that no parent would want their 8 year old kid to use a mobile phone since they are too young for it. Nevertheless, parents are forced to give their kids mobile phones because they want to know where their kids are. This problem can be easily solved if you get a GPS tracker for your kid. You can track their live location whenever you want and can be at peace.
Tracking your pets.
No matter how obedient your pets are, they may get lost just like your kids. Especially if you had just gotten your pet, your pet might have a tendency to get away. To avoid such cases, you can use a spy GPS tracker on your pets whenever you’re leaving them out in the open.
These days, job-hunters have no shortage of flexible jobs to choose from. By some counts, as much as one-third of the American workforce already works on a part-time or contingency basis, a figure that’s expected to increase to as much as half by 2030.
More Americans than ever, particularly ambitious young Americans just out of school, are launching their own businesses too.
For many, seeking out flexible work and starting a business of one’s own aren’t mutually exclusive. Taking a flexible or part-time job in an industry or specialty that interests you is a great way to gain valuable experience — and startup capital — as you finalize your business plan and build the professional network on which you’ll need to rely once you’re on your own.
These five flexible jobs are particularly well-suited to creative entrepreneurs. Which one fits your talents best?
1. Freelance Designer.
If you have an eye for design, this is the flexible job for you. Barriers to entry are virtually nil: with more than a dozen reputable online platforms for freelance logo and website designers, finding work is as easy as creating a free account, building out a professional profile, and querying potential clients.
2. Fundraising Distributor.
This under-the-radar opportunity is perfect for young professionals who prefer to work from the comfort of home. It’s also a great way to give back to the institutions — schools, ecumenical groups, charities — that keep your community strong. According to experts at ABC Fundraising, committed fundraising distributors can earn anywhere from $500 to $5,000 per month, depending on their effort, ability, and the fundraising products they choose to sell. Distributors make valuable connections in their communities too — something that always comes in handy when it comes time to start a business.
3. Marketing and PR Outreach Coordinator.
Got natural sales ability? Try your hand at marketing or PR outreach. It’s not a glamorous job, and you’ll need to get used to hearing “no” (or being ignored altogether) quite a bit, but it’s a great way to build your network and see how the marketing business works from the inside.
4. Customer Contact Specialist.
Customer contact work isn’t glamorous either, but it’s actually more specialized and skills-driven than many outsiders realize. Some of the world’s biggest consumer brands, including Apple, employ thousands of remote customer contact specialists who earn decent money and learn valuable “soft skills” in the process. If your ultimate aim is to launch a consumer-facing business, this is a great way to get your feet wet.
5. Social Media Specialist.
Just like the social media landscape itself, social media specialist roles are ever in flux. One of the few constants is the ability to adjust strategy and style to rapidly changing facts on the ground, even if those new facts don’t always agree with your presumptions. Naturally, this is a fantastic skill for aspiring entrepreneurs in disruption-prone industries.
The Future Is Flexible.
There are plenty more flexible jobs where these came from. Many are suitable for budding entrepreneurs seeking to gain valuable experience and build their professional networks. It’s up to each individual to orchestrate the opening bid of his or her career, but the case for starting out flexible — and applying those lean lessons to future business endeavors — is stronger than ever.
Having a good marketing strategy is vital to all businesses, but more so to startups. When you start a new business, you need more consistent, strong marketing techniques to get your business in front of as many people as possible.
Fortunately, thanks to the internet, there are several different marketing techniques effective for startups.
Research by eMarketer indicates 96 percent of social media marketers believe Facebook is the most effective social media advertising outlet. This isn’t particularly surprising since Facebook is one of the largest social media platforms in the world, but it’s not the platform’s size that makes its advertising options so beneficial to startups. It’s the Facebook advertising tools that are so amazing.
Facebook’s advertising platform lets you create specific audiences for each ad type with extremely narrowed demographics. Instead of choosing a broad audience based on simple demographics such as gender, age range, and the local area, you can also include specific interests, likes, and dislikes. For example, if you’re starting a new makeup line, you can actually target people who “like” Sephora, Ulta, and top cosmetic brands. Facebook even takes things a step further by letting you use the Pixel plug-in to track users who click on your ads. Then, you can retarget your ads so they are seen specifically by people who have clicked on your previous ads but didn’t make a purchase.
A lot of startup businesses don’t focus on content marketing because it doesn’t drive traffic to your website immediately like social media marketing does. However, content marketing is still something startups should include in their marketing strategy for several different reasons:
When your product development and launch stages end, you slow down your focus on social media marketing to a level that you plan to maintain each month until you go into your next launch phase. Basically, when your company’s marketing efforts are in “maintenance mode” paid advertising campaigns slow down. This is normal for most businesses. Unfortunately, during the excitement of a business’s launch phase, many business owners overlook content marketing. So when their social media marketing and other paid advertising campaigns slow down, so do their sales.
You can avoid this by implementing a solid content marketing plan immediately. It’s your content marketing efforts that optimize your site for search engines to find, so if you focus on content marketing from day one, you’ll still have a steady stream of website traffic when your launch mode ends.
It’s also important to build an email marketing list for your business right from the start. If you solely use other platforms for advertising purposes, you don’t have a way to contact your customers if the third-party website you’re using suddenly changes its rules or shuts down. So you need to start building an email list.
A great way to do this is by offering an irresistible e-coupon to anyone who enters their email to subscribe to your email list. The bonus is, not many people can resist using a really good coupon, so your efforts could give your sales a boost too.
Keep in mind, as soon as you start your list, you should begin emailing people. Sending at least one email per week, helps you build strong, trusting relationships with your customers and potential customers. So don’t make all your emails about your products and sales you have going on. Share helpful tips that would appeal to your target market, behind the scenes info about your company, and personal stories they might enjoy. All of these types of emails can easily relate back to your business in some way, but your customers won’t feel like you’re constantly trying to sell them something.
Starting a business isn’t easy, and it’s even harder for new business owners to decide what type of marketing techniques to focus on in the beginning. Keep in mind, you need to cover all of your bases and you might put more focus on one method than you do others, but don’t leave any single form of online marketing out of your sights — you’ll regret it later.
When it comes to being an entrepreneur, hard work, long hours, and a drive to succeed are most often what’s needed to get your project off the ground and make working for yourself a reality. When you’re working extra hard, however, self-care can be one of the first things to fall to the wayside, which can end up being counterproductive over time.
Of course, you don’t have to deprive your health or happiness in order to succeed in a time-consuming business or creative venture. Check out these four simple ways to help make your physical and mental health a priority as an entrepreneur.
Fuel Your Mind and Body with Clean Eats.
If you are what you eat, and you’re aiming to be productive, then you’ll want to treat yourself to clean foods that work for you. By doing your best to eat whole foods whenever possible, you’ll be sure to fuel your mind and body rather than weigh yourself down, and you won’t have to change your whole diet as the best treats are easy to sneak into your day as tasty snacks. Fruits, vegetables, nuts, and of course, water will work to hydrate and power your body while keeping your head in focus. Our favorites include blueberries, carrots, bell pepper slices, raw almonds, and dehydrated apricots, but what you choose is ultimately up to you and your tastebuds!
Stick to a Schedule.
We know — easier said than done. But doing your best to stick to some sort of schedule will go a long way in helping keep a healthy work/life balance (which will ultimately lead to more productive work). This schedule doesn’t have to be traditional by any means, just find what works best for you based on your most productive hours, and what’s compatible with your clients and your team. Work a little too crazy to turn the phone off completely? Start small by building a routine to help keep things consistent. A 20-minute walk, a cup of tea, or a good stretching session around the same time each day can help build a semblance of regularity to an otherwise non traditional schedule.
Make Quality Sleep a Priority.
In order to be operating at 100% during those daytime hours, you’ll want to make what happens when your head hits the pillow a priority. The best conditions for a great night’s sleep start with a dark, quiet, cool room, and a great bed with comfortable bedding to rest in. A great way to keep both yourself and the environment healthy as you slumber is with sheets made of alternative materials such as bamboo viscose. Bamboo bedding sheets are known for being extra soft and comfortable, as well as cool to the touch, and because they’re organically farmed and manufactured, are hypoallergenic and biodegradable, making a good night’s sleep for you, and a lighter carbon footprint on the planet.
Always Make Time for Yourself.
It may be tempting to prioritize work over fun or even rest, but part of maintaining that work/life balance is making time for yourself and those closest to you — so if you’re worried about taking too much time off, don’t! When it comes to balance, a little will often go a long way. Whether it be sweating out harmful toxins with a great workout, smoothing out aches and pains with a body massage, or just taking the afternoon to enjoy some time with your friends and family, giving yourself permission to relax and recharge will go a long way in your overall mental and physical health, and may remind you why you decided to venture out on this entrepreneurial journey in the first place. By fitting yourself and your needs into your schedule, you’re essentially reaffirming the belief that you are worth the time it takes to meet your personal needs, and when you believe you’re worth it, your clients will too.
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