MLM business models aren’t for the faint of heart. If you’re looking for a quick way to earn lazy money, this isn’t the new position for you.
Those who treat MLMs as hobbies will never reach their full potential within the model. But if you’re willing to treat your MLM as a business, we’ve got great news for you. Six-figure incomes are completely possible, but they won’t happen overnight.
Several types of MLMs exist, which can make entrance into this form of work confusing. Compensation plans differ from company to company.
So how do you choose an MLM company to join up with?
It’s important to understand each MLM model before joining up since each of them will require different types of work, recruitment, and commitment.
Read on to learn about three of the most common types of MLM business models.
Before getting into the various types, let’s discuss what an MLM actually is.
MLMs, or multi-level marketing companies, are companies that participate in network marketing. Those involved participate in direct sales, and the companies’ success and growth depend on distributors.
Most MLM setups are at least two tiers deep, with participants working on different levels. Some can be five or more tiers deep.
If you think you haven’t heard of any specific MLM companies, think again. Amway, LuLaRoe, and Nu Skin all use MLM business models.
As people join as distributors they have the chance to move up from level to level. Each level pays a certain amount of commission and that amount grows as you advance within the company.
While there are different models within the MLM world, each type follows this basic structure and relies heavily on participants at every level.
Breakaway MLM Business Models
The breakaway model is the most common of the MLM business models. It is built solely on a team of distributors who “break away” to form their own teams when they reach a certain level of success.
Almost every large MLM company uses some form of the breakaway model. Its reliable structure is highly successful for dedicated distributors.
Within the breakaway model, there are two groups of distributors: salespeople and sales leaders. Each is paid different types of bonuses and different levels of commission.
Beginning as a salesperson you can move your way up, and as you do you can earn more. Once you’ve reached the point where you’d qualify for the entire differential bonus, you can “break away” and start your own team.
Once you’ve reached the breakaway point, your only way to make more money is to become a sales leader.
You can have as many people as you want on level one of your business, otherwise known as your baseline. This will help beef up your commission.
This model is complex, so you’ll likely need to employ some marketing strategies to help you be successful. You’ll want to add to your baseline so you can bring in more income. Sell the position and help your invitees see the benefits of joining.
Marketing will also help you be more successful in sales.
Advantages of the Breakaway Model
This model is stable, having been around for more than 50 years. This reliability provides peace of mind, as well as the highest potential earnings of all the MLM business models available.
This model is also guaranteed to be safe and not a scam. It has been watched by regulators at both state and national levels.
Disadvantages of the Breakaway Model
While it is a successful model, the breakaway model does have its downsides. Payment method is one of them.
Payments are typically sent on a monthly basis and often take weeks to get to you. This means you’ll go for long periods of time without seeing any income, which can make it hard to stay motivated.
This model tends to carry monthly volume requirements, and if they aren’t met you don’t get paid. It’s also harder to convince others to join this type of model. Its complexity makes it difficult to explain to people who are interested in joining.
Unilevel MLM Business Models
Within unilevel MLM business models, a large number of people work on the first level. You can add as many people as you want to your first level.
These models typically have multiple types of commission. Different ranks may be held, but within each one, you’ll receive the same percentage level of commission.
This model only works well if you have a substantial organization set up. New distributors often don’t stick around, because the pay isn’t high enough to keep them interested.
Though, this model utilizes a series of bonuses to help distributors bring in more income.
The unilevel model shares some similarities with the breakaway model. There’s no limit to the number of people you can have on your frontline, but there are limitations as to who you can make commissions from.
However, this model includes an infinity bonus. This gets you between 1% and 4% in extra commissions from everyone within your organization. But you’ll need a substantial organization in order to earn this bonus.
In compressed unilevel MLM business models, the first three levels receive a high commission percentage. But until you reach a leadership position you won’t be able to earn commissions from your fourth level and below.
This option is great for part times, or anyone who’s looking to get into MLM but not spend a ton of time working on it. This model is not a great option for those who plan to work hard to build a large network.
Advantages of Unilevel Models
One major benefit that comes with the unilevel model is simplicity. Much easier to describe, this model is easier for newcomers and invitees to understand. This will increase your chances of getting others to join, which will also grow your income.
Typically these models don’t have the same requirements that breakaway models have, so they’re easier to plan.
Disadvantages to Unilevel Models
The main disadvantage of this model involves the infinity bonus. While that part of the deal can be a great feature, it also causes setbacks.
Usually, you’ll have to develop ten or more frontline leaders before you can earn that sought-for bonus. Due to this requirement, many members will never become eligible for this bonus.
Binary MLM Business Models
The most recently-created of the MLM business models, the binary model stands out from the others. Uniquely, this model doesn’t include levels. Instead, it’s based on two “legs:” the right and the left.
A “leg” refers to a lineup of distributors.
Within this model, you receive payment based on the volume of each of the two legs.
Fast start bonuses are available for salespeople, and pool bonuses help to compensate distributors who are at the top.
Though this model has changed the most since its creation it may be one of the easiest to understand. It is also easier to explain, which could help amp your level of success.
In this model, distributors work to build up the volume of both their legs, but they are only paid for one of them. The leg with the lowest volume is where that pay comes from. This is a huge point to consider when comparing MLM business models.
Balance is the goal here since you want to bring in as much income as possible. If one leg is worth $50,000 and the other only $10,000, the commission you receive will be based on the $10,000 leg. So the time you spent on the growth of the other leg is essentially lost.
The commission you’ll receive is a percentage of that lower-volume leg.
Throughout the entire organization, commissions are capped. This ensures that the company will never pay out more than what is sustainable.
Advantages of the Binary Model
This model is much less complicated than the others, which can make it more attractive to newbies since it’s easier to understand. Instead of dealing with all sorts of levels you only have to worry about two legs.
While other models require you to add and oversee multiple distributors, the binary model will typically have you only sponsoring two to four other people.
Usually, this model pays weekly, which leads to higher loyalty. This frequent pay can make it much easier to stay motivated, so people are willing to stick around.
And teamwork is more natural in this model, due to the way it’s set up.
Disadvantages of the Binary Model
While payments usually come in weekly, they are often low when you’re first starting out. This can be frustrating, especially to newcomers with high hopes. But distributors will see payment quicker this way, even if it is low.
The two leg system has its perks, but it does come with a major drawback. If one leg is really successful, you have to work hard to make sure the other one is too. Otherwise, the most successful leg is essentially worthless.
Your focus must be placed on building up both legs equally, or as close to equally as possible. You won’t find any success in focusing on only one leg.
MLM Business Models for Everyone
They may seem complicated, but all MLM business models are options for bringing in income.
While those working in MLMs tend to be women, the field is open to anyone who is interested. You just need to be willing to welcome others into your home, share products and invite others to join.
It’s important to understand how each model works before jumping into an MLM. If you skip this step you may very well end up confused and frustrated. Understanding the inner workings of the model you choose will help you figure your way around once you’re in.
Consider each model and determine which setup fits you best. What would match your goals? And importantly, how much time are you able and willing to put into this?
Don’t get into an MLM that requires a lot of effort if you’re not going to give it the time required to be successful. Remember, it’s a business, not a hobby.
Participating in MLM business models isn’t for you if you’re not willing to put in the work. Direct sales and constant recruiting will be your daily norm. If not daily, these things need to happen often if you want to be successful.
Bring Your Friends
As you consider joining an MLM, look around for others who are also excited about this type of opportunity. You’ll likely need to find some others to tag along in order to get your business going, so look for people who are enthusiastic to join you.
If you recruit excited people, they’ll recruit more excited people. And that’s a big part of what you’ll need to succeed in an MLM.
Conveniently, most MLMs don’t cost much to join. But this may contribute to the thought that they also don’t require much work.
Most people making the big bucks from an MLM position didn’t get to where they are overnight. In order to reach your full potential, you have to treat your MLM as a business.
It’s likely you won’t reach the level of income you’re hoping for until you’ve been involved for at least a couple of years. Patience is a must if you plan to be successful. And you definitely can be successful if you put your heart into it.
As you consider various MLM companies to join up with, research which type of business model each company employs. If it looks like something you’re interested in trying out, then go for it! But don’t forget to put your all into it if you really want to succeed.
Looking to learn more about MLMs and marketing? Get started by contacting us today!
Hoping to find success as you launch a new MLM business?
After all, the total annual income of the MLM business industry is at $34.5 billion, for the top performers. That indicates that, in order to be successful in this industry, it takes a lot of hard work!
It’s certainly growing, with a lot of people hopping aboard in the hopes of supporting their lifestyle. If you’re looking to promote yourself as an MLM distributor, you certainly want to use network marketing strategies to make it grow.
A common strategy among MLM companies is to humanize themselves more through the story they tell. If you want to tell your story, you need to follow some rules to add substance.
The most important rule to remember is that your story should come naturally from the heart. Doing this will help you connect more with your market and, hopefully, make them see you as someone more relatable.
Here are other things you should know:
Make a “Tag Line”
When developing your MLM story, you need to summarize your background in such a way that you seem more human. You need to make yourself relatable since it makes people more likely to trust you. You need to understand that people think of you as their guide, so it’s your job to show them that you aren’t special.
You need to show them that despite being an average human being, you were able to change yourself through hard work and perseverance. Show them through your story that you felt dissatisfied with your life and decided to turn to MLMs.
Start the Story Where People Can Relate To You
If you achieved a degree of success with your MLM business, your story should stay humble and relatable. Let go of your ego and tell them about your journey from your humble origins. You want the story to inspire and empower people, leaving them to think that if you can do it, so can they.
Talk about the things you didn’t like before you achieved success. Say the factors that held you back from your hopes and dreams. Then tell them how the MLM business changed your life for the better and state the reasons why you got into the business in the first place.
Relate to Your Audience on an Emotional Level
A good marketer is great at storytelling and connecting with their audience on a deep emotional level. When you’re telling your MLM business story, it’s okay to get emotional. That’s where people get to connect and see how much of an average human you are.
It’s not good to exaggerate, like crying your face off on camera or while giving a speech on stage. You can give a pause and show through your body language that this story is one of the hardest parts of your life. This allows you to say how you turned to the MLM business as a means of getting to where you are today.
Consider Your Target Market
Knowing your audience allows you to structure your story in a way they can relate to it the most. Are they young people starting out, or mothers who need income from home? The latter can relate more if you tell them your hardships as a person with a family and how MLM changed you for the better.
As always, you need to ensure that your story is true and sincere. It doesn’t need to be over-the-top since people are less likely to believe you. No matter what you do, the sincerity always seeps through.
End Your Story on a High Note
Your story should start at a low point–your life and struggles before you turned to your MLM business. Through your story, you bring everyone through the ups and downs of your journey to success. You need to take them to the point where you are now and give them an idea of how you feel about your future from now on.
It’s important to give emphasis that your life changed because you tried and started being part of the MLM business immediately. You didn’t contemplate your chances of success–you took the plunge and got to work. The aftermath of this is to tell your audience about how your income affects your lifestyle instead of telling how much you earn.
Closing Your Story
When you’re trying to end the story of your MLM business, always make sure that you make your audience feel like they can turn their lives around. Tell them that through sheer determination and resourcefulness, you were able to succeed. Challenge them and make them feel that they can transform their lives the way you did as you narrate your story.
Other Things You Can Do To Tell Your Story
If you want to make the story of your MLM business, make sure that it only lasts within a few minutes. A good formula is to include your name, background, how you got introduced to the business, and what the business did to you. Remember to ensure that you relate your story to as many people as you can.
When you tell this story to your prospects, you must deliver it in a confident, sincere manner. There are a lot of ways for you to look more confident when speaking. With this, your story becomes a more convincing tale of success.
Get Your MLM Business Boosted Today!
One of the most important aspects of your business is your story.
It helps people relate to your company on a personal level. Sharing it with these people make them feel more empowered and in control of their decisions, especially when they want to make their lives better through an MLM business. The most important thing to remember is to stay sincere and confident with your story.
Sincerity is an important aspect of any great success story. People know when you’re insincere, which makes them trust you less. You need to avoid that if you want to stay in business.
Do you need a boost in your MLM business? Contact us today and we’ll help you get started.
77 percent of businesses or organizations expressed that their leadership strategy was only somewhat, or not at all, aligned with their business strategy. Some great characteristics of a leader know how to keep the business morale high as well as knowing how to empower and inspire their team to achieve great things.
A quote from the king of leadership himself, John Maxwell, states that “A leader is one who knows the way, goes the way and shows the way.”
But what actually creates a great leader? And how do we know if we possess the qualities to become a leader ourselves?
Becoming a leader boils down to a handful of characteristics that can be developed over time. These characteristics can move your team from good to excellent if it feels authentic to you.
Check out 12 characteristics of a leader to help you rule at your own business.
Integrity is the meat and potatoes of any leader. Without it, no one will trust or take you seriously. Characteristics of a leader with good integrity are someone that says what they mean, and means what they say.
Do what’s right, even if you don’t want to. If honesty, moral, and ethical principles mean everything to you, then chances are you are a good leader.
Trust is the absolute, most important quality of being a good leader. When a team trusts you, you get their best efforts. They will believe your intentions are good, therefore work with you to achieve goals.
If you are not trusted, people will become fearful around you, and not want to work with you, thus causing your business to suffer. Trust that is lost, is very difficult to get back.
Loyalty is one of the highest valued characteristics of a leader, it is the glue that holds the team together. Establishing loyalty displays your devotion to the purpose, cause, and shows that you care about each individual.
With loyalty, people feel that you have their back, they feel that they can confide in you and trust that you are integral towards their thoughts and feelings. This can create long lasting business relationships and also help you receive loyalty in return, such as loyalty to your brand.
4. A Good Teacher
A great leader is also a great teacher. They know and understand the importance of directing a group towards greatness benefits the individual and for the greater good of the company.
They understand where individuals in their team have weaknesses, teach them how to become aware of it, then coach them how to make those improvements to better their lives. Knowing that helping their team improves not only their own lives, but the life of the company as well is a sign of true strength as a leader.
5. Self Awareness
Self-awareness is one of the few essential characteristics of a leader. It takes a strong person to be aware that they do not have all the answers, and an even stronger person to know where to find them.
A strong leader has a high level of self-awareness. They recognize how personal development is essential and cater to assist others in achieving a high level of self-awareness.
Self-awareness teaches you where your blind spots are, what your weaknesses are, and how to learn from your mistakes.
Being in leadership means having the responsibility of guiding and influencing others towards a common objective. The ability to be an influencer is what differentiates a regular leader to a great leader.
Being influential gains respect from those around you, especially when you influence with a set of core values that you implement consistently within the company.
Sometimes being a great leader means that you need to make difficult decisions, some may not be a decision you want to make, but you know it will benefit the company. Being aware that your decisions affect not only yourself but others as well.
This is a skill that unfortunately not many people can possess. The ability to take on the risk of decision making and stand by it, and knowing that if things do not work out, they will hold themselves responsible. That takes strength and leadership
Confidence goes a long way in becoming an effective leader it ensures that other people will follow your commands and listen to what you have to say. Confidence is infectious, and if you do not have confidence in what you are doing, don’t believe in your own abilities, then chances are, nobody else will believe in you either.
A leader with great confidence will be assertive in their actions, decisions, and inspire confidence in their subordinates as well. Keep in mind that there is a true difference between true and fake confidence, and most people can smell the difference from miles away.
Remember that if you truly believe in yourself, that others will too.
9. Good Communicator
Being a leader, you need to be able to communicate clearly and effectively. This means both verbal and non-verbal communication. A great leader knows that communication skills improve their way of transmitting their point across as well as receiving information to relay to their team.
Being able to stay calm and focused, being polite, and having clear speech, are characteristics of a leader with great verbal communication. Great communication will help establish where you stand in meetings, how to set expectations and have a strong stance in negotiations.
Verbal communication does not stop at speaking, it is also vital for becoming a great listener. Being able to listen with an open mind, without stereotyping and concentrating on another speaker’s message is not an easy task.
What’s even harder for most people is to be able to listen without planning what to say next. A true leader is consciously listening, and giving fairness and equality to everyone in the room, inviting anyone who wants to share their voice.
Communication goes way beyond speaking and listening. It includes unspoken behaviors and actions such as;
Tone of voice
Being able to express yourself non-verbally, understand context, and listen to other people’s non-verbal communication are soft skills that are essential for a person in a leadership role.
10. They know the Difference Between Assertion and Aggression
There is a clear difference between standing your ground and attacking to get your point across. Understanding the difference between aggression and assertion is a vital skill in being a great leader.
Aggression instills fear into the person who is receiving the message and is not a good way to get the point across. Some characteristics of aggressive communication are;
Appears as attacking
Aggressive people focus on themselves rather than the whole picture
A need to “win”
Fuels fears rather than instilling confidence
Remember not to avoid aggressiveness by becoming passive. Some people try to avoid one so much that they become the other, and no leader does well with a passive behavior.
Assertive people look for a win-win situation, where everyone is happy.
Have no intention of hurting anyone nor themselves.
Can clearly express their needs in a respectful manner.
Not afraid to share their opinion
Have a high amount of respect for themselves and do not feel the need to prove it
See everyone as equal, that everyone’s opinion counts
Having an assertive approach to any situation demands respect and equality for both themselves and others.
Empathy is a strength that is commonly perceived as a weakness. It gives you the ability to read your audience and strategize how to communicate to them in a way that they will want to listen.
In order to read people, breed connection, and cultivate relationships, you need to be able to put yourself in that person’s shoes, that is exactly what empathy is.
Some bad leaders will try and establish a dictatorial style of leadership, which actually can bring you further from real partnerships. Understanding the problems of others and feeling their pain as your own is what separates you from the lousy leaders.
12. A Great Delegator
Knowing when to ask for help and who to ask is a key component in becoming a great leader. Effective delegation involves strategy and forethinking. You need to know what tasks need extra attention, but you also need to predict and match that task with the appropriate person who would handle it as their own.
Being able to identify the strengths and weaknesses of co-workers and your team of people is a sign of a great delegator, and therefore, a great leader.
Learn More Characteristics Of a Leader
If you are planning on boosting your business and wanting to ensure you possess the characteristics of a leader, these 12 characteristics will help you become more prepared.
We are always here to help with any business related questions you may have, feel free to contact us and we can help you in any way that we can.
Humans beings process visuals 60,000 times faster than words. This is probably why marketing presentations have become such a visual performance filled with so much showmanship.
Irrespective of the industry you serve, a marketing presentation has become the key step to introducing services to prospective clients, selling a product, conveying targets or sharing potential ideas.
A marketing presentation can occur at a coffee shop, a large hotel with hundreds of people, a meeting room, or a conference hall.
No matter the location or the people surrounding you, when it comes to creating and delivering a good marketing presentation, you’re usually on your own.
And there’s nothing worse than having to fumble through a presentation, having your audience sneak out, or fall asleep midway through your delivery or that nauseous feeling after a botched presentation.
But not anymore.
Here’s a strategy to make your next marketing presentation a hit!
What Makes A Good Marketing Presentation?
Now, there are two parts to this strategy. These are the presentation and the presenter. Let’s look at the presentation first.
A good marketing presentation takes the customers input into consideration. What is the customer looking for? What do they need? What are their pain points?
If you don’t know, ask.
Get in touch with your prospect and find out what they want. Going in blind and throwing all your products at them is not going to help them unless it addresses their concerns or business requirements.
Tailor Each Client’s Content
It’s very easy to roll out the same marketing presentation to every client you meet when you’re presenting five times a week or five times a day. But that should not be the case.
Tailor your marketing presentation to the client. Even if that means changing a few slides. Every client wants to feel special. If you’ve listened to your client then you can position yourself for the hook.
By including a few well-researched details in your presentation, the client is made aware that you took the time to read about their requirements. Also tailoring the presentation to a client can help you market special products that specifically meet their needs.
Have Key Take Away Points
After your introduction, identify the goals of this marketing presentation. Add the key takeaway points in the form of a bullet list or a quick hit list that is easy to read. That way your clients know exactly what they’re going to get from your presentation.
Get to the Point
The average attention span of the human mind is 20 minutes. There’s no point in sharing meaningless data and wasting time. Get to the point and present information that is relevant to the client.
Tell A story
Chip and Dan Heath wrote a book called Made to Stick, where they gave an example of Stanford students. After a presentation, 63% of the students remembered the stories and only 5% remembered the actual statistics that were cited.
That tells us that you should use your marketing presentation to tell a story that connects your products with their company.
This connection is very important and once established, the prospect sees themselves in the story you create about the product and their success using it.
Stay Away From The Clutter
In your bid to tell a story, don’t go crazy and add every image, gif, and animation available on Powerpoint or google slides.
Busy slides are distracting. It confuses them as they dart between your voice and everything on the slide.
Add Images and Charts
If you’re going to add statistics, use a chart. Adding images instead of texts also helps.
A picture really is worth a thousand words. Speak your words but don’t write them on your slides. Use high-resolution images that are beautiful and convey what you’re trying to say.
But don’t be too generic.
Sales are emotional and if your image can convey emotions, then you can be sure of leaving a good impression.
Highlight Current information
The business world is changing rapidly and what was trending once has vanished only a season later. Make sure your marketing presentation reflects current market trends.
Most clients are sensitive to market fluctuations, so don’t brush this step off. Invest some time in studying the changes in your niche and update your presentation accordingly.
A physical demo of your product and service is an opportunity to put on a show. The client gets a chance to see that your product actually works just as you say in your marketing presentation.
You can use a video too of someone else using it. This builds trust. The best part is, video marketing is proven to have an 80% conversion rate.
Another important addition to your marketing presentation must be testimonials. Nothing adds more credibility than other customers confirming that your product or service is worth investing money in.
A good testimonial has an image of a person, their full name, their job title, their organization, and a link that anyone can verify is a real person.
If you have a particularly long marketing presentation, ask a question every 8-10 minutes, just so your prospect is still on this journey you’re taking him.
Have a Q&A session
It’s very good to have a short Q & A at the very end of your marketing presentation. You aced the presentation but don’t allow this session to drag you down. Everyone’s watched the video of Elon Musk struggle through his well-prepared presentation when he was confronted by a bizarre question.
Allow your client to speak or clarify any doubts they may have. This is your chance to put to bed any suspicions or any concerns prospects have regarding your service or product.
Also, be prepared for non-questions and hostility. Have a sense of humor about it.
Prepare for Difficult Questions
Prepare for tough questions. There will be one or two of those and the only way you can handle them well is by being absolutely thorough about your product and the market you serve.
If you don’t know the answer to a difficult question, don’t make one up. Inform the prospect you will get back to them at the end of the day and do it.
Next comes the presenter. Just as the content of the presentation is important so is the presenter.
So, What makes a good Presenter?
The following are the traits you should possess.
What makes you credible is your trustworthiness. Whether you’re an expert on the matter you’re presenting, your audience judgment is critical.
When you make your presentation, you can establish your credibility by trusting your audience, wanting what’s best for them, aligning with their values, using evidence they find credible and embodying the message you give.
Don’t be the salesman or the expert. Be the friend whose recommending them something that they really need.
Your prospect wants to know how this will make them money, how it will benefit their business and whether the returns will justify the investment.
Forbes identified nine elements that make a presentation relatable. They are a singular primary focus, emotion, authenticity, humor, self-deprecation (especially if you’re a CEO), advice, honesty, active conversation, and storytelling.
Presenting can be nerve racking but practice smiling between pauses. When you smile you convey that you are confident about your service, you’re grateful for the opportunity, and you know this will benefit the prospect.
By smiling, you also build a rapport with your audience.
Be a showman
What is showmanship in sales? Showmanship is the ability of a person to hook an audience to achieve a sale through entertainment. It might seem contrary to the goal of giving a serious presentation.
Bob Kennedy talks about how he uses showmanship with a pair of dice at every sales presentation. His little act of rolling the dice and getting sevens is just a little flair to drive across the message that with preparation you can get the desired outcome.
Twenty-five years later he still uses it to get his client’s attention. It doesn’t have to be over the top and it may not work the first time, but practice using some showmanship to set yourself apart from the competition. It will make your marketing presentation stand out from the crowd.
Believe in your service
This is a critical part of your presentation. Discuss your product or solutions, while remaining animated and energetic. Your voice should sound excited.
Also, look and feel enthusiastic. If you don’t get excited about your own service, how can you expect a prospect to be motivated enough to buy?
A true and genuine belief in the product or service you’re selling says with certainty and confidence that your product will make a client’s business more profitable.
Don’t be afraid
Lots of people are afraid of public speaking especially when it comes to marketing. Practice with your own staff or colleagues and build up from there. The size of the audience shouldn’t matter.
If you’re well versed in the subject matter, your pre-speaking jitters will disappear. Prepare well by knowing your material inside out.
Rehearse often. Don’t memorize anything. Use key points and prompts to help connect the examples to stories. Practice visualization, often used by athletes to reduce stress.
Also, find a friend in your audience. This is usually the person whose open to you and you can look in the eye repeatedly while you talk.
Positive Body Language
Body language comprises of your stance, gestures, and facial expressions.
And why is body language important?
Positive body language builds credibility when you are presenting. It also shows your emotions, which allows you to connect you with your listeners.
When it comes to gestures, use your hands. Don’t keep them on your hips or stuff them in your pockets. Neither should you fold them across your chest or behind your back. Use them to highlight a point.
How you stand in front of the room before you can even begin your presentation is called stance. It tells the audience of your emotional state if you’re happy, petrified, confident, or uncomfortable. Prospects “read” your stance unthinkingly.
Stance speaks more than words. A balanced stance looks like your weight is even but pitched slightly forward tends to convey that the speaker is engaged with the audience.
A slumped stance which can be leaning to either side says the speaker isn’t too bothered or is too nervous if slouched.
Keep your feet pointed straight ahead. Constant fidgeting and swaying are repulsive. It distracts the audience and can also annoy your listeners. Stand tall, confidently with controlled movements.
The movements of your eyes, mouth, and facial muscles can convey your emotions to an audience. Don’t avoid eye contact.
Effective presenters can engage with each person, one at a time.
By doing this they focus long enough on an individual to complete a natural phrase and allow him or her to let that sink in. This kind of focus can draw the attention of a room as each member’s attention is riveted to the presenter.
This allows the audience to process the message and keeps them involved with the speaker.
Marketing presentations don’t have to be boring. 70 % of industry experts say that presentation skills are critical for career success. It’s no longer just for the top dogs and CEOs.
Engaging presenter behavior can be learned with practice.
And with their growing role in convincing clients and customers, they are becoming the go-to delivery method for sales pitches, communications, reports, and conversions.
Currently, human resources place great emphasis on presentation skills in marketing, requiring some marketers to do them almost every day for clients and internal management. It’s a skill that is now considered essential to marketing.
In 2015, 20 million people were involved in network marketing – an industry that reached $36 billion in estimated sales. This is an exciting time to be involved in the industry, but it’s getting increasingly competitive, which is why you need a network marketing website
The problem is, even with a website, you’re not simply going to rake in leads.
There are several ways to recruit through your network marketing website:
The Essentials of a Successful Network Marketing Website
We’re living in a world where everyone has a website. In fact, there are over 1.8 billion websites on the world wide web right now.
How will you stand out? What brings in leads to your network marketing website?
The good news is there are several apps that can help you maximize your digital marketing efforts. An integral aspect of your strategy is your network marketing website.
Here’s what you need to create a successful website that attracts leads:
Too many marketing professionals create generalized, boring content for a vague audience.
When you’re writing for everyone, you reach nobody.
Before even building your website, focus on identifying your ideal buyer persona. You might have a few buyer personas.
Here’s how to create them:
Research your contacts and look for trends on how they make buying decisions.
Survey customers to determine how they decided to purchase from you.
Gather demographic information, like their jobs, their problems, their goals, and their challenges.
Then build a semi-fictional persona, based on your research.
With them in mind, you can step into their shoes and create a website they’ll be interested in visiting. Use these personas to craft compelling marketing messages as well.
One of the most important aspects of a network marketing website is your blog. There are several advantages to creating blog content:
You establish yourself as credible by sharing your knowledge and expertise.
You introduce potential leads to your sales pipeline.
You build brand recognition by gaining exposure.
To create a great blog, you need to plan ahead. Schedule posts and follow a content creation plan.
Add different formats to your blog and incorporate visual elements, not just text. Videos, gifs, memes, and other visual content can make your blog even more engaging.
Search engine optimization (SEO) is essential for your website. You want to target keywords your audience is using in search engines and write content around those.
Google will rank you higher if you optimize your page. Don’t overlook these key SEO aspects:
User experience (UX): a good experience is essential because it keeps readers engaged on your page.
Strategic keyword placement: include the keyword/phrase in the title tag, URL, image alt text, and throughout the body of the post.
Linking: link back to category pages, internal web pages, and external resources.
The better your content, the more readers. Then, other resources will link to your site, which builds your authority and boosts your ranking on Google.
A Personal Touch
Leads are attracted to authenticity. Don’t hide your name or face from the products or services you’re selling.
Be proud of your brand and align your personal brand with it. This way, no matter where potential leads encounter your online presence, they know you’re associated with your network marketing website.
Create an About page that’s a genuine representation of you. Highlight your interests, values, and your mission.
Tell your personal story in a compelling yet concise way. Your About page is where you start building a trusting relationship with readers.
Clear, Exciting Offers
This is where readers become leads. You need awesome content you can offer in exchange for their information, like their email and phone number.
Here are some examples of content offers:
An eBook that aligns with your product and helps buyer personas solve their specific problem.
A checklist your buyer personas can use to address a particular challenge they face.
A guide that includes step-by-step instructions for solving an issue.
These pieces of content need to be exciting to your audience. If your offers don’t address something they’re interested in, then they’ll move on.
Make sure you’re creating premium content to use as lead generation content to put behind a landing page.
This is the final step, where you include information about the offer and provide a clear call to action (CTA).
Your landing pages need to look like they fit on your network marketing website. Don’t make them look different from the rest of your site.
A consistent user experience makes your readers feel comfortable. If your landing page has different colors and the layout is drastically different, it looks spammy and it’s jarring to the reader.
Here are a few tips for creating a perfect landing page:
1. Build a Simple Experience
The layout and experience should be as minimal and simplistic as possible. Readers are on your landing pages, ready to convert to a lead.
Close the deal with a clean, easy experience.
Eliminate the top navigation bar so they’re not distracting and leave the landing page.
2. Use a Clean Form
Nothing kills lead generation faster than a long, complex form. If you’re asking for a dozen fields of information, you’re losing a lot of potential leads.
Keep this straightforward. Gather only the information you need, which is typically just a name and an email.
The CTA button needs to be exciting. A button that merely says ‘Submit’ is dull.
Instead, use a fun phrase that matches the offer. For example, if readers are signing up for your free online course, use the phrase ‘Start Learning Now!’
3. Focus on ‘Less is More’
Your landing page needs to communicate the offer and be clear about what your lead is getting once they submit their information.
Do not go through a long-winded explanation, with big blocks of text.
Instead, be direct and to the point. Add a few short sentences and include a bullet point list detailing the features of the offer.
Also, don’t forget that visuals are engaging. Include one relevant image or visual component.
Remember, your landing page is where you capture information to generate leads and fuel your business. Every detail matters, so make sure your page is engaging, inviting, and consistent with your brand.
How We Can Help
Here at Yoobly, we provide the best multi-level marketing software and help you make the most of your efforts.
Network marketing is a $180 billion dollar industry, worldwide. That’s worth more than the NFL and the U. S. movie industry combined.
“What exactly is network marketing,” you might be wondering. “Doesn’t all marketing make use of networking?”
Well, yes, technically all marketing is network marketing. The term itself is a new way of describing multi-level marketing.
“Isn’t multi-level just another name for pyramid schemes,” might be your next thought. That’s where you’d be mistaken.
Network marketing might be a popular configuration for parents working from home in their spare time. That’s not all that network marketing is and does, however. Especially when you find the best network marketing companies to join.
Network marketing is a fantastic way to break into entrepreneurship. It’s similar to owning a franchise, where all the preparatory work is done for you. It’s also a good choice for people looking to supplement their income.
There is money to be made in network marketing, when you know how. We’ve compiled a few of the best network marketing companies to join, for burgeoning entrepreneurs or if you’re simply looking to make a little extra cash on the side.
The Benefits Of Network Marketing
Before we begin taking a look at the best marketing companies to join, let’s stop and make sure this is the best business model for you.
Not everybody has the ability to start their own company from the ground up. It’s not always the best way to go about starting a business, even if you have all of the resources necessary to leap into entrepreneurship.
Entrepreneurship is attractive for the promise of freedom it offers. It’s difficult to maintain a life/work balance when working for someone else. This leaves a lot of people unable to earn extra income due to restrictions, whether that’s family obligations or geographic limitations.
This causes a lot of entrepreneurs to leap before they look. They go into business with no formal training in finances, marketing, or management. They also might start a business without a business plan, which is like building a house on a cracked foundation.
Don’t Have To Worry About Employees
Labor accounts for up to 80% of a business’ expenses, on average. Network marketing is a way to go into business without having any employees. This can always change as you begin to grow, expand, and diversify.
Don’t Have To Worry About Inventory (Or Warehousing)
It can take a lot of time, money, and resources to build your inventory. This can delay your dream of being self-employed for years, in extreme instances.
Network marketing eliminates this delay entirely. The best network marketing companies to join will supply you with all of the inventory you need. They’ll also give you the tools and resources you need to succeed.
Network marketing also reduces the need to warehouse physical inventory. The best network marketing companies to join will replenish your back stock periodically. This eliminates the expense of having to pay for outside storage.
Network Marketing Is Self-Directed
Most of us don’t go into business for ourselves to be micromanaged by business partners and bosses. The best network marketing companies to join let you work when you want for as long as you want.
Even franchises and the gig economy place restrictions on how you run your business. Network marketing gives you a taste of what it’s like to be your own boss. You’ll make your own mistakes and celebrate your own victories!
These are just a few of the hundreds of benefits of network marketing. Now let’s take a look at some of the best network marketing companies to join, if you’re ready to begin your journey into being self-employed!
The Best Network Marketing Companies To Join In 2018
The best network marketing companies to join will possess some combination of an established reputation and innovative ideas. Established brands like Avon have the name recognition but there’s also a lot of competition.
Like any business, the best network marketing companies to join requires an understanding of the niche you’ll be entering. It also means having an understanding of your local markets, giving you an insight into what will succeed in your area.
World Ventures is one of the best network marketing companies to join due to its simple premise and light-hearted approach. World Ventures is a travel marketing company with a unique angle. It’s designed to appeal to millennials and young audiences looking to experience the wondrous world we live in.
World Ventures makes the most of both influencer marketing and user-generated content. With their DreamTrips, they encourage travel enthusiasts to post their travel photos in exotic locations simply holding a sign reading “You Could Be Here.”
Simple, but effective. World Ventures also takes advantage of the power of curation, with its members and business owners hand-selecting tours and vacations all over the world.
Health and self-improvement will always be profitable niches, as long as there are struggles to overcome in life. Beachbody takes advantage of this fact with their blend of fitness coaching and wellness products.
Beachbody is a bit heavily branded for some network marketers, with the emphasis on their Beachbody nutritional shakes. It may not be as diverse or customizable as some of the other multi-level marketing companies out there, but considering the popularity of the self-improvement industry in 2018 it’s still worth a look.
A candle party might not sound like the wildest night on Earth. It might even sound like something straight out of the Real Housewives Of New Jersey. That’s overlooking the fact that nearly anybody can benefit and appreciate a relaxing, peaceful addition to their home or office.
PartyLite is a fine way to bring some holistic health to your friends and family. It’s set up similarly to classic network marketing companies like Mary Kay.
Candle parties are actually a fun, stress-free way to hang out with your loved ones and make some sales. PartyLite is a useful income stream to have in your portfolio, especially if you’re just starting out.
Things come full circle with Digital Altitude, a networking marketing company that is also a marketing organization. Digital Altitude gives digital entrepreneurs all the tools they need to succeed in e-commerce and digital marketing.
It’s set up with a multi-level marketing structure, letting business owners recruit new employers and earn a signing bonus. Each level has its perks, from 24/7 access to life coaches to help with business planning and decisions.
Digital Altitude is pricey, but the products and services it offers as a part of their network are inherently valuable. Digital marketing tools often boast a hefty price tag. Having them included as a business perk is reason alone to qualify Digital Altitude as one of the best network marketing companies to join.
Younique is another company taking advantage of established business practices and blending them with modern marketing techniques. Younique is a cosmetics company, which is a popular niche for network marketing. Business owners grow their network using social media marketing and word-of-mouth recommendations, which is the innovative part.
Younique pays regularly, which is one of the things that makes it one of the best network marketing companies to join. Business owners can essentially earn royalties the moment they make a sale. No need to wait to reach a preset limit or for a certain amount of time to pass.
Given that time delays and pay limits are some of the ways that unscrupulous companies avoid paying, Younique’s frequent payments is reason alone to recommend them.
That’s not even to mention that you’ll be helping to bolster people’s self-image and confidence. Encouraging others to look and feel their best is a rewarding way to earn an income. That’s one of the best parts about Younique and makes them one of the best network marketing companies to join.
Financial network markets aren’t very common. That doesn’t mean they’re not a viable business configuration, however, as can be seen with Primerica.
Primerica is a network marketing that allows business owners to profit off of employees selling financial products. These products include life insurance policies and wealth management products.
Considering the uncertainty of the financial market in recent years, wealth management resources like Primerica are likely to continue to grow. Primerica reported a revenue of $1.27 billion in 2013, so clearly they’re doing something right.
There are a lot of different kinds of network marketing companies out there. No matter what kind of entrepreneur you’re hoping to be, there’s a network marketing affiliate for you. Finding the best network marketing companies to join gives you a taste of entrepreneurship without having to build everything from the ground up.
Ready To Get Started With Network Marketing?
Network marketing gives you everything you need to succeed in business. You’ll learn the fine art of sales and marketing, practicing with people you’re comfortable with and in an industry you’re passionate about.
Are you just starting out with your new business? That’s amazing too!
However, you may have noticed that getting leads is a bit of a process, but don’t worry!
While generating leads takes time, it isn’t as hard as you may think it is. Once you’ve got the basics down and know what to expect, you’ll start seeing an increase in contacts!
Of course, we can help you figure out how to generate sales leads and help you grow your business!
Keep reading and we’ll tell you all our tips on generating leads.
How to Generate Sales Leads
Now that you’ve started up your MLM business, you need to learn how to generate sales leads.
For those of you who don’t know, leads are people who are interested in what you’re selling. But that’s not all! These people are so interested they have given you their contact details.
Essentially, leads are people interested in your wares who you can continue to market to over time.
Without leads, your business won’t do well at all, which is why they’re so important!
How do you generate leads?
Your main methods for generating sales leads is through marketing yourself and building up your contacts.
Before you can build up your contacts and successfully market yourself, you need to research who you should be focusing all of your attention on. This is essential for knowing how to generate sales leads.
Depending on what you are selling, you’ll need to narrow the demographic you want to reach out to.
After all, trying to sell surfboards to everyone your advertisements can reach isn’t the most effective way to generate leads.
This is where the research comes in. Figure out who would want or need your products the most, where they live, their average income, their typical lifestyles, and more.
The more you know about your target audience, the easier it will be to market yourself to them.
When learning how to generate sales leads, you need to actively market yourself and put the products you’re selling out there.
To do this, come up with a marketing strategy.
Once you’ve done your research on who your target audience is for potential leads, you can figure out what types of advertisements will reach them.
There are lots of methods you can pick and choose from to reach your audience.
Advertisements that your target audience can physically touch and take home with them are a great way to know how to generate sales leads. They’re also a perfect way to keep your business in the back of your audience’s minds.
Here are some physical advertisements you can look into:
Business cards. Have business cards on your person at all times. You never know when you’ll run into someone with an interest in your products. Business cards are a great way to get your contact information out to people. Those who are really interested will go to your website or email you asking to know more if you haven’t already talked to them about what you sell. You can also ask storefronts to display your business cards too.
Journals and Magazines. Place a well-crafted advertisement in a journal or magazine. These can be local magazines that the community sees every week or magazines with a wider reach. Try to look out for magazines and journals that are related to your products. It would be odd to see a makeup ad in a carpenter magazine.
Local Newspapers. Just as with magazines and journals, you can also buy advertisements in your community’s local newspaper. The classified ads section is a great place for making sure people know about you and your business. Don’t forget to include an email address or a website URL in your advertisements.
Direct Mailing Lists. Have you ever received an advertisement postcard in the mail? Well, we suggest you consider trying that out for yourself too. Companies can help you craft your own postcard to send out to your target audience who already have an interest in your market.
With all of these physical advertisements, you should never forget to direct potential leads to your website or business email.
Be prepared to invest your money in physical advertisements. If you do consider this option, we suggest not to spend more than you are comfortable with. There is always the possibility that you won’t see much improvement in your leads even with physical adverts.
If you don’t see much success with physical advertisements such as business cards or newspaper ads, you may want to try advertising over the internet.
Other methods of how to generate sales leads include:
Have a Personal Website. Our first recommendation when it comes to advertising on the internet is to have a business website that showcases your products. Online websites are an easy way for customers to buy your products. They can also learn more about your business through your website. If the MLM company you work for doesn’t allow for a business website, then try making a blog related to what you’re selling. You can always direct your audience to your blog if they have any questions or want to know more about your products.
Write Articles. Writing articles goes hand-in-hand with owning a business website or blog. With articles, you can effectively inform your target audience to everything related to your products and the market itself. You can even write articles about how to best use your products or when they can be used.
Social Media. Don’t forget to use social media to your advantage. Have a business account for social media outlets such as Twitter, Facebook, Pinterest, or Instagram. The more social media outlets you have, the more people you’ll be able to reach. You can use YouTube to create instructional videos for your products or post images and info-graphics to Twitter.
Video Sponsorship. Video sponsorship works best with websites such as YouTube. If you sell makeup, you can contact any number of the makeup YouTube channels and negotiate with them to promote your business. You can even ask them to review your products for their audience.
Contact Them. Another useful digital method to generate sales leads is adding the option for potential customers to request you contact them to provide more information. This is essentially a reverse of the ‘contact us’ option. Leads interested in your products but wanting to know more can send an email to you with specific questions you can answer. Contacting the customer will help build engagement between you.
You can also try a combination of both physical advertisements and internet advertisements when knowing how to generate sales leads.
Put out an advertisement in your local newspaper that includes a link to your business website or business email for interested parties to go to for more information.
Owning a website is another investment; however, it is an investment that is becoming more popular over the past few years for marketers. Having a good quality website will also help differentiate you from your competitors.
Where the People Are
Along with having advertisements in place, whether physical ads or internet ones, you should also attend local events. Knowing how to generate sales leads also means knowing how to interact with people.
Fairs, festivals, trade shows, and local meetups are a great way to make your business known to the community.
Speaking with interested parties in person also helps establish the face of the business. Not everyone wants to buy from a virtual stranger; especially, if you’re not very well known, to begin with.
Don’t just talk about your products when you attend local events. Try to see if you can set up a booth where you can teach or demonstrate your products.
In-person talks will allow you to make connections too. Even if the people you speak with aren’t interested in your products, they might know someone who is that wasn’t able to attend the event.
This is another reason why you should consider business cards or brochures too. Having something physical to give to people allows them to be able to pass on your information.
Once you’ve researched your target audience and decided on your method for marketing yourself, now is the time where you need to collect contact information from your leads. When learning how to generate sales leads, you may come across management systems.
A software management system will allow you to record and manage the contact data you collect from your leads. You will also be able to send out emails or newsletters to your leads on occasion, as well.
A great way to learn how to generate sales leads is to start your contacts list with people you already know. Friends, relatives, and co-workers are a great start to your list.
However, try not to annoy your friends and family with your products. While your personal acquaintances are a good launching point, very few of them are good prospects for continued business.
Keep your personal contacts separate from your other contacts. You don’t want to set up an automated email that ends up bothering your family and friends.
Grow your leads from your personal pool of relationships instead. Most individuals know approximately 600 people. If several of your personal contacts spread the word about your business to people they know, then your contacts list will eventually expand free of charge.
Ask for a Referral
Instead of shoving your products into your friends’ faces, ask them for referrals to people they may know who are interested in the types of products you sell.
Don’t stop asking for referrals either. In fact, you should ask customers referred to you to refer you to others as well.
Ever heard of the 6 degrees of separation theory? For every one person you personally know, they will know more people who will know even more people that are interested in your products.
Successful marketers often have some form of referral program that offers discounts to customers for referring other customers to your business.
If you have trouble knowing how to generate sales leads on your own, you can always buy leads from other marketing companies.
Buying leads instead of obtaining them on your own means you will have to set aside a budget to invest in lead creation.
Many companies that know how to generate sales leads for you offer their services at a monthly or yearly subscription cost.
While this will generate leads for you, we recommend doing the legwork on your own first before considering this option.
Build Your Relationships
Now that you know how to generate sales leads and have worked on your contacts lists, you’ll need to grow your relationship with your potential customers.
Why build up a relationship?
Having an interested party’s contact information puts them on your list, but now you want to get your lead to make a purchase.
The best way to convince someone to purchase your products is to communicate with them and persuade them. Persuading people to buy your products works better the more they know you and can trust your business.
Email lists will be your friend, and you should have one already if you have the contacts with potential customers.
As you build your email list, you will establish a reliable method to contacting your potential customer base.
Interested customers will also want to know more about your products and emails are a good resource to use in providing the information they want to know.
A great way to use the emails you’ve gathered from your leads is with newsletters.
Newsletters are perfect for keeping your customers up-to-date with what is going on with your business.
Newsletters can inform customers about new products, ask for a survey on what they would like to see in the future and keep letting them know about any changes going on with the business.
The occasional newsletter reminds your customers that you still exist too.
Don’t Forget Social Media
You may have noticed we mentioned social media a couple of times now. Honestly, never underestimate the power of social media.
Use social media to start a conversation with potential customers.
Create a Facebook page for customers to get a general idea about your business. Have a Twitter account to make posts whenever you add a new product or upload a new article on your website.
Social media allows you to engage with your target audience, and build trust between your customers and you.
Don’t forget to link your social media accounts back to your main website. Potential customers will click from your social media account to your website if they’re interested in what they see.
Social media is also an outlet for your customers to contact you. Customers with questions or feedback about your business have an easy method of contacting you other than through email thanks to direct messages.
Take Your Time
Your first step towards successful marketing will always be knowing how to generate sales leads.
Except, building up a network of leads takes time no matter what method we’ve mentioned you choose to go with.
We often think of salespeople as loud, personable extroverts. But if you’re an introvert looking for multi-level marketing tips, don’t despair. In reality, some of the most successful entrepreneurs are introverts, like Bill Gates and Warren Buffet.
Most people think being introverted is the same thing as being shy and having low-self esteem. In reality, the difference between being an introvert and an extrovert is how they get their energy.
Extroverts perform at their best when interacting with multiple people and crowds. They do their best thinking around others.
Introverts thrive on solitude. They do their best while thinking through things on their own. So even though introverts can be far from shy and self-deprecating, can they be good at sales?
Of course, introverts can be good at multi-level marketing, but having the right plan of action is critical. Check out our 7 marketing tips for introverts.
1) Change Your Mindset about Multi-Level Marketing
If you’re someone who does a full-body cringe hearing the word “Salesperson,” then it’s time for you to get a new mindset.
One of the best marketing tips is to think of it not as sales, but as communication, education, and building relationships. Your client has a problem, and you have a solution you believe in.
It would be the same thing as if your friend wasn’t sure which phone to buy. You would help him by presenting what you know, communicating how it would help him, and using your relationship with him to convince him it’s the right move.
If you think of it that way, then becoming a top multi-level marketer can be a breeze.
2) Remember You’re an Introvert, Not Someone with Cripplingly Low Self-Worth
Self-worth issues affect extroverts and introverts alike. A bad self-image is not about how you get your energy, but how you see yourself.
An extrovert with a bad self-image might spend all of his time trying to get validation from other people instead of solving problems. An introvert with bad-self worth might be too busy wallowing to think of any good solutions.
For anyone with bad self-esteem looking for a good multi-level marketing tip, here’s this: Get some help. Ask for support from people who love you, and get better connected to yourself. You’ll be much better at life and marketing if you do.
3) Work with Your Strengths
Multi-level marketing is not a single-approach business. There are many ways to connect with clients, and some of them are great for introverts.
If you’re not great at face-to-face sales, consider writing or blogging. If writing isn’t your thing, but you’re good in front of a camera, think about setting up a YouTube account or connecting through other social media websites.
Maybe you’re great at connecting people. If that’s you, then listen to your client, help them figure out how to solve their problem, then connect them with the right person. This works well if you have a lot of great personal relationships with your clients because you’ve gotten your name out there and helped two people out.
4) Manage Your Time and Know Your Limits
Perhaps one of the most crucial multi-level marketing tips for an introvert is to know your limits and manage your time accordingly. Pushing yourself to keep up with extroverted colleagues will lead to burn out.
Instead, when you’re making your schedule, make sure you add some downtime into your day. If you have a full weekend of extroverted activities and networking ahead, then schedule the day afterward as isolated alone time.
There’s nothing wrong with pushing yourself and learning more “extroverted skills.” The more you learn about interacting with people, the better you’ll be at marketing. But when you feel like you’re reaching a breaking point, allow yourself a break. Pushing yourself too much will lead to some poor return on your client relationships.
5) Team Up With an Extrovert
If you really want to excel in multi-level marketing, then learn to work with people who are different from you.
An extrovert can push you to do things that you don’t excel in, or they can just take over where you fall short. At the same time, an introvert can teach an extravert how to take advantage of alone time, and how to focus on themselves and one-on-one client meetings.
When you’re teamed up with the right extrovert, it can be a win-win situation.
6) Talk to People One-On-One
You extrovert friends might be able to wow a crowd, but you’re better one-on-one. If that sounds like you, then a good multi-level marketing tip for you is to find one or two people you really connect with, then invite them out for a one-to-one casual coffee or beer.
This kind of one-on-one exposure is great for building relationships, especially if you know how to work it. With one-on-one meetings, remember to focus on your client. Instead of talking a lot and trying to control how the other person sees you, let them talk.
People love to talk about themselves. If you make an effort to really listen and engage in the conversation, they’ll feel great about you, your meeting, and your product.
7) Cut Yourself a Break and Focus on Progress
As an introvert, sales might not be the thing that you’re naturally great at. That doesn’t mean you won’t excel in marketing, but it does mean you’ll have to make your own way.
No matter if you’re an introvert or an extrovert, nobody is going to be perfect at the job. Keep that in mind when you’re setting goals for yourself. You’re looking for good progress, not a perfect record.
Interested in Multi-Level Marketing?
Whether you’re an introvert or an extrovert, multi-level marketing can be the right choice for you.
Learning how to grow your network, generate leads, and grow your business is something everyone can improve on. Click here for more marketing tips, and start earning today.
You’ve heard the stories thousands of times before: a distant aunt makes it big selling makeup to her gal pals, a friend from high school gets the car of their dreams before even graduating college, a single mom has a way of making earnings while balancing motherhood.
These are just a few of the success stories available through network marketing. Network marketing puts the opportunity of running a business and being your own boss right in the palm of your hand. It also gives you the materials and support needed to establish a steady stream of income.
You have to put in the work to make these things happen, though. If you don’t know where to start, it sounds like you need a crash course on network marketing for dummies.
The following are ten simple tips to go from a clueless network marketer to a thriving entrepreneur in the world of MLM.
1. Get Familiar With the Product
Network marketing for dummies rule number one: sales are the key to success. It doesn’t matter if you’re the one making all the sales or if you’re splitting efforts between you and your team. The only way to make money is to keep a consistent flow of sales coming into the funnel.
This begins with knowing your product in and out. Try everything in the product line and get to know how the services work.
Look into the ingredients of foods and drinks or the quality of materials used for other products. Find what makes this product special and different from similar options. Focus on how it adds value to your own life.
Such details will make all your sales efforts more natural and genuine. Not to mention, it’s much easier to get excited about your new business when you truly love the product you’re promoting!
2. Establish a Routine
The next step is to establish a routine. You can’t go from reading a network marketing for dummies’ guide to running an entire business overnight. The transition from workforce employee to entrepreneur happens via regular daily efforts.
Set a time to wake up, get a good breakfast going, and start to stimulate your mind. Maybe you prefer to work out right away, or you like slow mornings with a little reading to start the day.
Whatever your A.M. routine looks like, it needs to get you ready to work. The rest of the day should be structured into calls, meetings, and personal and team development.
Try to find your go-to places around town. Figure out how long things like transportation and breaks will take. Every once of discipline can turn into better productivity and successes.
3. Set Short-Term and Long-Term Goals
Speaking of success, define what that word really means to you. What do you hope to accomplish with this new business? Some reasons many people begin MLM include:
creating more financial freedom
breaking the 9-5 routine
saving up to buy a house, a car, or pay off large debts
These are the drivers that keep you going when the work is tough and the hours are long. A network marketing for dummies guide can’t help you if you don’t have a clear vision, which requires turning big dreams into small, SMART goals.
Everything you want to accomplish should have a deadline and a set of tactics to get you where you want to be. The small goals should all align to create the big picture you’re dreaming of.
Do this both in terms of practical goals – like specific numbers for sales, daily meetings, and new team members – as well as personal goals. Decide when you want to finally pay off those student loans or go on a big vacation, then use your practical goals to get there.
4. Work on Soft Skills
Goal-setting is just one major skill every entrepreneur and network marketer has. Others include things like time management, budgeting, and organization. Then there are the soft skills: authenticity, communication, and stress management.
Those are what will take your business to the next level. Soft skills are what keep you humble and true to yourself as your bank account grows and success starts to kick in. These are also what help you make success more accessible to the people around you, which is what network marketing is really all about.
With the right soft skills, you can take what you’ve learned and created your own version of network marketing for dummies to share with and empower your network.
5. Don’t Blow Through Your Immediate Network
Speaking of your network, as much as you may want to get mom and dad or your best friend in on this great opportunity, slow down for a second. When you’re just starting out in the world of MLM, you want to take your time.
Create a bit of success for yourself with these network marketing for dummies tips first. Then, you have some experience to share with the people you’re closest to. This helps you communicate why they should give this opportunity a shot; it goes beyond just the product and the big dreams and becomes a genuine conversation rather than a sales pitch.
The last thing you want to do is become too much of a salesperson and drive away the people you’re close to. Don’t get your product in one day then start contacting everyone you know the next day. Start small, stay focused, and be practical, then prioritize expanding.
6. Support Your Team
As you expand, you have to remember network marketing isn’t just about you anymore. The business grows from your network and goals and becomes about the good of the group.
To ensure your network is strong and successful, you have to support every individual who’s part of the team. Share the principles of network marketing for dummies with them, provide personal development resources and offer a bit of motivation from time to time.
Most importantly, be a leader. Hold your people accountable to their goals, make sure they know they can always come to you, and teach them how to push themselves one step further.
7. Find the Best Resources
No matter how dedicated a person is, they need the right resources to really succeed as a network marketer. This business is all about generating leads and creating natural progressions through the sales funnel – which takes more than soft skills and a strong routine.
Success requires a prospecting software and a strong content marketing strategy. It needs social media to keep your network expanding and the right personal branding to make your business more appealing to users.
The more you and everyone on your team invest in such tools, the better your results will be.
8. Make the Most of Your Social Media Presence
One of the most effective tools mentioned in the resources above is social media.
Think about it: if network marketing is all about the people you know and the people they know, you need a way of turning natural connections into a strong business. Social media can foster such conversations.
Turn your personal profiles into a business account. Share with others how your business is part of your lifestyle, and how it makes your quality of life better. Post about the products you love the most, the people you work with every day and share some of your secrets to success (like how you’ve applied network marketing for dummies tips) from time to time.
This is the kind of content that gets people’s attention. It makes them wonder how you’re able to do all the things you do and gets them curious if they can also achieve such accomplishments.
9. Go to Events
As effective as social media can be, you have to make connections in real life, too.
Go to events within your business and get to know the other teams involved. Attend other events that potential clients or partners may be interested in as well. Also, see if you can be a speaker at certain gatherings.
Such efforts get your name out. Just by showing up, shaking hands, and talking about things other than strictly business, you’re putting strong feelers out there. This can result in more conversions and sales than you might think.
10. Be Patient
Last but not least, always remember to be patient. These network marketing for dummies tools won’t work every single time. You’re going to strike out a lot, have days when you feel like going back to your old job, and times when real, scary challenges are thrown at you.
The key to success is to keep pushing.
Stay focused on your routine and your team. Use small, consistent efforts to build a strong foundation for your business. Then, when your time does come, you’re more than ready to take advantage of it and leverage big opportunities as much as possible.
Network Marketing for Dummies: It’s Easier Than You Think!
What’s more important than patience? Getting started!
You can’t make your network marketing dreams come true if you’re standing on the sidelines. You have to take the jump and commit to this new, exciting business model. From there, the tips above fall into place and your life can truly transform.
To see how network marketing has changed the lives of others, click here.
Remeber that consistency is key for the best content! You want to continue to post valuable items to your website, blog, and social media accounts to keep prospects interested and engaged.
If you want to grow your network marketing circle fast online, be sure that your content follows these guidelines.
Your online content should:
Show prospects who you are and what you believe in.
Share solutions to help prospects achieve their goals
Keep prospects entertained and wanting more.
Sparingly promote sales and sign-ups to your team.
Your online contentshould not:
Confuse prospects with industry jargon.
Fail to mention immediate solutions.
Bore prospects to tears with dry topics.
Leave prospects not wanting more.
Leave out options for the next step.
Once you’ve got the hang of creating killer content, your next step is to get it out there and working for you. But how do you do that?
You should be focusing on sharing content to your very own blog and not the public blogging platforms. Having a blog of your own is like staking a claim to your personal online space.
You can get your own blog started faster and easier than you think, thanks to platforms like WordPress and Blogger. Just get out there and get blogging!
Drive Traffic to Boost Sales
Now that you see how beneficial creating and publishing content can be to network marketing online, let’s talk about how you can use it to target your ideal prospects and bring in some serious traffic.
One of the biggest issues you’re likely to run into when you first get started with marketing on the Internet is a lack of traffic to your content. Don’t worry! You just need to “broaden your net” to bring in more prospects.
Essentially, you want to pull traffic from the web, point it toward your own site, and keep it away from competitors. There’s plenty of prospects out there, so finding them is just a matter of using the right practices.
Free traffic doesn’t require a monetary investment but there is definitely some sweat equity involved. If you’re on a budget but have plenty of time at your disposal, this traffic type is definitely the way to go.
Some of the best forms of free traffic include:
Search Engine Optimization (SEO) ranks your content by keywords and topic, directing browsers to your site as they search for related subjects.
YouTube follows the same guidelines as SEO but they are applied to video content, as opposed to written posts, helping you to rank both on their platform and on Google.
Both SEO and YouTube create “residual traffic,” meaning that your content is continuously being ranked and placed higher in search results. The better your content performs, the greater your ROI on this type of free traffic.
Social media gives you an opportunity to direct traffic yourself with posts to your followers or groups. You can create “teaser” posts that will pique users interests and then lead them to the full content on your blog or site.
If you’re looking for faster results and have some money to play with, you might want to consider investing in paid traffic. Your best bet is most likely to start small with a few test campaigns and then invest more when you see what works.
Some of the best forms of paid traffic include:
Don’t Forget the Follow-Up!
Now that you’ve invested time (and maybe money) into creating content and drawing traffic to it, the leads are going to start coming in and landing in your inbox.
That’s a good thing, right?
Only if you’re following up with those leads and not wasting all of the hard work that you’ve done with network marketing online!
Don’t throw away money by not following up on each and every lead that comes across your desk. Many marketers make this mistake and you can probably guess how successful they’ve been.
Here’s how to follow up with online leads:
Email marketing is a crucial step toward network marketing online success. Your goal is to create a free offer (aka “lead magnet”) that encourages prospects to provide their info (email address and phone number) in exchange for content.
This creates a Marketing Funnel that looks like this:
Capture leads using a landing page creator
Engage leads with an email auto-responder
Place your offer in front of each lead!
Prospecting Software (CRM) helps you to keep track of individual leads and communicate with them on a more personal level. This generates more sales!
You can use an effective CRM to record not only prospect contact info but also notes about their interests and the best ways to keep them intrigued.
Facebook Messenger is the newest way to follow up with network marketing online leads, especially when combined with automation software that does the following up for you. You get the leads and do less work. That’s a win-win!
Bringing It All Together for Success
Now that you know the essential skills for network marketing online, your next step is to take action. Don’t let your new knowledge go to waste by putting it off another second.
Even if you’re just getting started with your business and are lacking time (or money) to launch a website or invest in paid traffic efforts, you can get started today with just one small step.
Dedicate yourself to doing something today (right now!) to make your financial goals a reality through network marketing online.
You’ll be surprised how quickly and easily that first step will turn into the next, and before you know it, your network marketing online efforts will have your business booming and your bank account bulging!
Become a Pro at Network Marketing Online
We love to help people achieve their financial goals with profitable network marketing businesses!
Let us show you how we can help you get organized, find more leads, and generate more sales.
Reach out for a personal demo today and we will show you how to get started on the path to a healthier bottom line through network marketing online.