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It’s my birthday today, so I made you a 17 minute video! (Is that a present? I can’t tell, ha! I know it’s long, I have issues, it’s fine.)

Seriously, you guys gave me such a strong, sweet, positive reaction to my 2018 By The Numbers infographic (thank you!), I wanted to peel back the curtain on my business even more.

10 years into coaching and almost 9 years of being a Woman Of The World (aka full-time biz owner), you can hear:

What’s changing? What’s staying the same? What am I planning and dreaming and scheming about? Why the heck did I raise my one-on-one coaching prices – and why am I dropping the price for Discover Your Dream Business? Will I be opening up Build Your Client Base publicly in 2019? What’s availability like for 90 Day Business Launch? Ooh, and what about that Dream To Done program I keep dropping hints about (which you can learn about first on Wednesday’s free webinar, Leave Your Job & Launch Your Dream Business in 2019!)?

This is why this turned into a 17 minute video! I even lay out my trust issues, oy.

And while I had every intention to film it on my husband’s fancy camera and make him edit it with some music and title/end cards, this week blew up (my kid got pink eye! Zoom went down! I got an email from a stranger that hurt my feelings! etc) and I’m getting this together at the 11th hour. It’s just you, me and my webcam. Making it work, CEO style.

And yes, this *was* the only screengrab that Vimeo chose as my thumbnail and I am *here* for it.

It's My Birthday! Here's What's In Store for 41 - Vimeo

My biggest gift this year? Helping you bring your dream business to life in 2019! 41, here we come!

The post It’s My Birthday! Here’s What’s In Store for 41 appeared first on When I Grow Up - Creative Business Coach.

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Ready to see what a “little” solopreneur coaching biz can look like 8 years and 9 months into being a full-time endeavor?

I’ve been doing this since 2011 (check out last year’s here and the 2011-2016 links at the top of this post), and I love to see how things have changed, evolved and grown. Not to mention the creative, visual learner in me loves the pretty charts Bring. On. The. DATA!

The post 2018 By The Numbers appeared first on When I Grow Up - Creative Business Coach.

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Um, do you know that I’ve coached hundreds of women since I started offering dream career guidance in 2008? And that these women are freakin’ rock stars, leaving soul-sucking jobs and traveling the world and launching creative, grown-up businesses and simply doing work that fits their lifestyle goals? Well ya do now – and you’ll hear their stories firsthand in my Client Case Studies series! After Simone Seoul submitted her responses, my assistant Kate emailed them to me with a note that said, “Um, this woman is a badass rock star.” My eloquent response? “DUH.” Badass rock star, take it away!

Why did you decide to work with me?

I think even back in 2011, you were a career coach to the stars. And your cheerful, fun and compassionate style jived with me immediately. I was living and working very much in the “muggle” world and I knew that I had a creative career wanting to burst open inside of me. I had no idea what or how, and ZERO confidence, and somehow knew that you’d be the one to unlock it for me.

What were you doing work-wise when we started working together – and what are you doing now?

Back then, which feels like several lifetimes ago, I was a graduate student in public health and research assistant.

Now, I’m — let’s see if I can remember them all — a writer who has published on national publications, a marketing consultant, an artist whose work has been featured on HuffPo and made into a clothing line, a fortuneteller, a teacher, and oh, right, a hypnotist.

What was your biggest takeaway from our work together?

Honestly, aside from all of the immensely practical tools that you shared to help me figure out what the heck I want, it made such a big difference to have someone believe in me as much as you did. After working with you, I completely shed the fear that I was uniquely incapable of achieving a creative career.

Think of someone who is currently in the shoes you wore when we first started working together. What advice do you have for her?

You have NO. IDEA. what you’re capable of.

And I don’t say that just to make you feel better. You literally have no idea. You are going to go through so many iterations of growth and transformation, and that’s going to rewire your brain several times over.

The definition of being in a starting position is that you don’t know what’s ahead, and that’s okay and normal. The only thing you can do is put one foot in front of the other.

But you, dear dreamer, have an advantage over those who aren’t connected to their creativity and only know “push push push” and hard work. If you commit to a dream, open yourself to surprise and keep showing up, the universe will rally to your aid. That, I know.

Oh, also — if you feel like, three years after beginning your journey toward your dream, everything has fallen apart and you think the universe has shown you abundant evidence that you were never meant for this, and you fall into a deep depression, breathe a sigh of relief.

You’re almost there. Really. Keep going.

Something amazing is just around the corner.

Is there anything that’s been a game-changer for you when it comes to your business that you can share? We’d love a good resource or a mindset/productivity tip!

The biggest idea that’s transformed my work and life is a framework that I’ve developed and dubbed “The Garbage Method.” (Yeah, I’m writing a book on it.)

Mind you, the idea isn’t new. But the way I frame it is. So many of us are stalled by ideas of what we *should* be achieving that we set impossible, setting ourselves up for failure.

– “I’m only starting my business now and I want to hit six figures within a year!”
– “I’m only now learning to make leather bags and they should look more or less like what I’d be in a store!”

Um, I don’t think so!

And those of us with perfectionistic streaks also tend to be smart and talented, so it’s so easy for us to buy into the illusion that we *should* be measuring up to those sky-high standards we set for ourselves all the time.

Nothing could be further from the truth. What prevents us from doing great work and achieving big success is not our latent ability or work ethic. Ever. But it’s that we set ourselves up for stress and failure by setting the goals too high and making the whole thing feel like an ordeal.

This is the Garbage Method in a nutshell.

Pick a garbage goal. Want to be a handbag designer? Walk into your studio and think, “I’m going to make an ugly-ass, craptastic bag today.”

Are you an aspiring life coach? Find someone to coach, and think, “My goal is to do a fifty mediocre sessions so that I can get it all out of the way. Here’s one mediocre, forgettable session!”

The garbage goal is going to make you laugh. It’s going to go against your perfectionist instinct. It’s going to relieve the pressure in a major way. Instead of tensing up, it will relax you.

Most importantly, you will meet the goal. And it will feel like a pleasure, because it was not hard. You will have enjoyed yourself.

And the next day, you’ll be ready for more. Your creativity will loosen. If you keep garbage-ing it, before you know it, you’ll be in the flow, making genius work happen.

I promise.

The only person who can make their crazy dreams come true is one who can laugh at herself, enjoy the damn work and have a good day, everyday. If it feels hard, remember to “garbage it up.”

What’s on the horizon for your business? We’d love to hear about any upcoming offerings or goals! 

I’m building a divination training empire in Korea, as I continue to expand my hypnotherapy practice. I work with people locally and worldwide, and I love meeting new people from all corners of the globe this way! I’m working on three books simultaneously (oops!) and I hope to acquire a piano soon so that I can learn to play Queen’s “Love of My Life” on it. Oh, and I want to start a clothing line… and start an all-woman Mariachi band in Korea…. (someone stop me!)

Where can we find you and your work?

The best way to follow me is Facebook. To subscribe to my well-loved newsletters: https://bit.ly/2IZEYA9

The post Client Case Study: Simone Seol appeared first on When I Grow Up - Creative Business Coach.

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This is the eighth time I’ve written a Dear Future Me letter, and it’s now a firm New Years Day tradition. You can read last year’s letter here, and then prior ones from the links back on 2017’s letter. Here it is in its entirety, as scary as that feels. Here’s to more truth and authenticity in 2019!

January 1, 2020

Dear Future Me,

Oh, this year, Michelle – this year!

This year was led by your chosen word, CEO. I know you chose that word not just for its usual business implications, but for the personal effects you hoped it would have.

And because you so deliberately kept it front of mind, its effect has been transformative.

You speak your truth in real time, voicing your needs, wants, opinions and concerns as necessary. While you were so worried about hurt feelings, it’s had the opposite effect – being more of a help in all aspects of your life, instead of a hindrance. Just keep making decisions and communicating in a way that makes you feel good and proud, and let go of the reactions and responses of others that you can’t control.

You took the reins at work, and the back-end of your business now feels like a well-oiled machine. You have the exact right help and support you need, with every dollar feeling well spent and every team member in the right place. Your monthly tracking and quarterly assessments have led to smart and impactful decisions. Not to mention that you’ve passed off so much of the admin work that you didn’t need to be doing! CEO, baby. C.E.O.

You went into this year feeling both proud and incredulous about your 2018 business accomplishments, and 2019 took it to the next level. You now have both a strong and proven year-long program with Dream To Done*, the on-demand course of your dreams (with a live component, yaaaaas queen!) with Discover Your Dream Business, and a lead collection system that works, amen and hallelujah. Get ready for 2020 to blow it out of the water: it’s coming.

Despite all this goodness, it’s not even what I’m most proudcited about. What I’m most proudcited about is how you’ve changed the way you talk to yourself, how you treat yourself. You did the deep digging and emerged a kinder, stronger self. No more beating yourself up when you don’t hit the idealized version of yourself, or when you assumed you disappointed someone. Now you bring it up, get it out and let it go – and it’s made all the difference.

Speaking of difference, the colorful streak in your hair and the new tattoo is just you feeling more like yourself. Keep growing into the person you feel yourself becoming, because she’s frigging awesome.

I know you’re worried and anxious about the cancer coming back, but don’t be. It was almost 4 years since the 1st and 2nd bout, and July would have been that same mark since your last diagnosis – and there wasn’t even a blip to worry about. When you think dark thoughts and get scared, just repeat your mantra, “I am here now”, breathe deeply, and let Luke comfort you. You are so loved.

That kid of yours continues to be delicious, funny, smart, kind, energetic, creative, athletic and exactly the daughter you dreamed of. When it’s time to be with her, be present. It all goes by so fast, and giving her your full attention is always the right decision.

Don’t shy away from gratitude and acknowledgment of all you’ve been given, all you’ve worked for, all you have, and all you wish for. The more you say “Thank you, more please”, the more the world opens up for you.

Thank you, 2019. More please.

Love, Current Michelle

*Psst! Want to get first dibs on Dream To Done? Sign up for my live, $0 webinar and you’ll get all the info on the 16th!

The post Dear Future Me (2019) appeared first on When I Grow Up - Creative Business Coach.

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Um, do you know that I’ve coached hundreds of women since I started offering dream career guidance in 2008? And that these women are freakin’ rock stars, leaving soul-sucking jobs and traveling the world and launching creative, grown-up businesses and simply doing work that fits their lifestyle goals? Well ya do now – and you’ll hear their stories firsthand in my Client Case Studies series! Can I just girl crush it harder than Rebecca Morgan? No. No I cannot. We worked together one-on-one 3.5 years ago, and I’ve been so proudcited to see her go from a not-so-happy Training Manager at a “dream company” to her own dream business. The cherry on top is that her business helps people bring more of their awesome into their work! I love my job.

Why did you decide to work with me?

I THOUGHT SOMETHING WAS WRONG WITH ME

I had a magical career, one people dream of. I had 12 unique careers with one company that gave me exposure to a lot of different people and projects and took me to Florida, Shanghai, Hawaii and California. This was hard to say but it wasn’t enough. I dreamed of doing my own thing. Creating, supporting, and working how I wanted to. I thought something was wrong with me for wanting to give up what I had.

I listen to podcasts and I kept hearing references to Entrepreneur on Fire. I finally got around to checking it out and there are THOUSANDS of episodes! Where to even start?

I scrolled the list and picked one based off of the title. Hippie Dippie All The Way To Success With Michelle Ward. That was my first introduction to you and I was immediately in love. Your energy, optimism, and honesty.

In that interview you shared the book Renaissance Soul by Margaret Lobenstine. I went out the next day picked up the book and learned nothing was wrong with me! After all the nuggets of goodness you shared, I was like FINALLY someone who understands me and what I’m struggling with. I had to work with you to help me bring my dream business to life.

What were you doing work-wise when we started working together – and what are you doing now?

I just relocated from 4.5 years of living and working in Shanghai to Hawaii. I vowed this was my last corporate job and the next move I make was working for myself. I wasn’t too sure how to take my bundle of experience and skills I had and translate that into a business. I needed help and would get up at 4am (time difference) for our sessions and together we figured it out.

Now, I’m a Human Relations Strategist and I believe engaging with the hearts and minds of people is the way to be and I’m not afraid to proclaim it.

My uncompromising/non-negotiable values in business and life are to connect and care about people.

My business is called Choose Awesome Coaching and I work with people who want to be a better leader and have a better business through being human.

Here’s how I’m currently supporting people:

  • Read Me Resumes & career coaching
  • Be an Awesome Boss Leadership and Human Skills Coaching
  • Awesome Business support to help you conquer the hearts, minds, and wallets.
What was your biggest takeaway from our work together?

From us working together my biggest takeaway was confidence that it is possible for me to own my own business. You helped me make a plan, commit to the plan through action, and challenged me when I wanted to stop and go back to my comfy coma of what I knew.

Think of someone who is currently in the shoes you wore when we first started working together. What advice do you have for her?

Stop overthinking everything. Take action to move your business forward even if it’s just baby steps. When it feels uncomfy, you don’t feel like it, it hurts– keep at it. Push through and continue to show up every day. It’s like going to the gym. You don’t see results the first time you go (if only!) You have to keep showing up, and in time, your pants fit better! Same with your business—one blog post, one social media push isn’t going to do it, but stick to it. Keep showing up and you’ll start to see results. It’s magic!

Is there anything that’s been a game-changer for you when it comes to your business that you can share? We’d love a good resource or a mindset/productivity tip!

The game-changer for me (as you promised it would be) was getting my first paid client. Now I know why businesses frame money and put it on the wall! When someone gives you money for your product or service you are legit. We called it an introductory offer and it wasn’t even close to what I charge now but it got me started. It moved me from doing busy work in the name of “building my business” to actual work with a real client. It built my confidence and I learned so much from that first client. Focus on getting that first client and let the fun begin.

What’s on the horizon for your business? We’d love to hear about any upcoming offerings or goals! 

I’m working on a leadership development experience called School of Boss. It’s focused on the actual real problems of being a leader and gives people the confidence and competence to be a boss that people choose to follow.

Where can we find you and your work?

www.chooseawesomecoaching.com

You jonesing to Leave Your Job & Launch Your Business in 2019? Then you gotta sign up here for my totally free, 2 hour training this January!

The post Client Case Study: Rebecca Morgan appeared first on When I Grow Up - Creative Business Coach.

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Welcome to the 2nd annual When I Grow Up Coach Gift Guide!

Yup – it’s back! I loved shining a spotlight on my clients and their incredible offers last year, and I couldn’t help myself from doing it again. This is definitely an annual thing.

These incredible women are all highly creative, super smart, multi-passionate and the absolute kindest, and I know you’ll find at least one thing you can gift yourself or someone on your list!

I have something to add to the mix, too: for the first time, I’m offering my 2-hour Leave Your Job & Launch Your Biz in 2019 webinar for $0! It’s not ‘til Jan 16th, but you can sign up and get the details right here ASAP.

When you’re done signing on up, then get to scrolling, rock star. Singing lessons, restorative journaling, wellness coaching, badass calendars and even more goodness awaits! Not only will you score some amazeballs products and services, but expect the warm fuzzies that come when you support female business owners who are working hard to make their dreams come true.

Hope you’re enjoying the holiday season!

Erin Sanders (EB Sanders – Creative Career Coaching)

As a career coach for creative types, EB Sanders teaches women how to leave the fear behind and reach their career goals through intentional career design. Enter the reference code WTFCRUSHIT to save $150 on her small group coaching program ‘Career Crushers’ before December 15th!

Esmé Wang (Restorative Journaling)

The Unexpected Shape provides resources for ambitious people who are living with limitations, who are eager to find new ways to deal with the cards they’ve been dealt on their way to being excellent and building a legacy.

Rawness of Remembering: Restorative Journaling Through Difficult Times is a six-module, self-paced online course about restorative journaling through difficult times, built by someone who’s been in the trenches. Rawness of Remembering is not merely about creating a journal. It’s an investment in taking charge of your own healing. You will develop a way to take care of yourself when your therapist or best friend isn’t there; when it’s just you and your thoughts, threatening to take you down into a terrible, lonely spiral.

Normally $147, Rawness of Remembering is $99 for a limited time with the coupon code JOURNALPOWER at esmewang.com/rawness.

Sara Ifert (Go Simple Wellness)

Health Coach Sara Ifert created Go Simple Wellness to help busy women manage their stress, live healthier, and be more true to themselves. Start 2019 off on the right foot by getting a jump start on your own health goals! Mention code WHENIGROWUP by December 31st to get 30% off Sara’s 60 Day Jumpstart Program! You’ll get a 1:1 session, plus ongoing email/SMS accountability for 60 days as you work toward the health or stress-related goal of your choice! Learn more about the 60 Day Jumpstart program and get started today!

Carole Ann Penney (Penney Leadership)

Carole Ann Penney, Strategic Career Coach, develops mission-driven leaders who are ready to take the next steps in their careers. Book or gift a Breakthrough Career Coaching session with Penney Leadership before 12/31 and enter GROWUP in the application to receive $25 off.

Inge Geylen (Thoughtful Gesture)

I’m Inge, and with Thoughtful Gesture I help you find gifts that warm people’s hearts. You swore to get the holiday gifts sorted well in advance this year… But you still haven’t gotten around to it, or you’ve been struggling to come up with original gift ideas. If that sounds like you, then give yourself the gift of stress-free holiday shopping with my Holiday Hero Packages. I do the personalized gift selection for you. All you need to do is order the gifts from your comfy couch and get ready to impress and delight your loved ones. No going to the mall, no comparing reviews on Amazon, no wasting money on things your family and friends won’t like. Be sure to enter promo code MICHELLE10 for a festive 10% off until December 10.

Amber Petty (Sing a Different Tune)

Looking for ways to give self-care that don’t involve beauty masks or baths? Want a creative outlet to find your unique, beautiful voice? Want to sing OUT this holiday season? Lucky for you, Amber Petty of Sing A Different Tune is offering 30% off any singing lesson or package of lessons. Enter the code: HOLIDAYS at checkout for this Michelle Ward fans exclusive deal.

Victoria Buda (The Being Me Movement)

Exclusively for the When I Grow Up community, the new tote bag from the Being Me Movement is offered at $25 (regularly $30) until 12/31/18 with the code breathing19 at checkout. Go to www.beingmemovement.com/theshop to purchase. Follow the movement on IG www.instagram.com/beingmemovement. Notice it says, BEING, the more you keep breathing.

The bag’s promise: to remind you don’t have to be, do or have anything to belong to who you really are inside. Carry the bag and help us spread the movement.

Erika Dillon (Hand Lettering Sans Bullshit)

Erika Dillon creates hand-lettered products, sans bullshit. Order her 2019 Motivate Your Ass Calendar for you and all of your BFF’s at 20% off until December 15. Use code WIGU20 at her shop.

Christy Tending (Christy Tending Healing Arts)

Christy Tending mentors rebellious humans in creating awesome self-care and becoming skilled self-advocates. Use the code MICHELLEISRAD to take 20% off her live workshop, Plan Your Sacred Year, available until January 2nd!

Tara Sroka (Bringing Death into Life)

Tara is an End of Life Planner and Educator who helps life-loving, creative people explore and plan their end of life wishes. Tara guides and supports clients through the options and process of getting their end of life wishes in tip top order. Tara makes death, dying, and “what happens after” planning an enjoyable and creative process for her clients to benefit from. To think about death helps you live! Session topics include: important end of life paperwork, pre/post rituals, funeral planning and digital legacy work. Contact Tara at bringingdeathintolife.com with offer code AMAZEBALLS to get a special introductory planning package for 3 sessions at only $200! Use the promo until December 25th in order to get your 3 sessions (virtual or in person, NYC only).

Cat Kessler (Opt Inward)

At Opt Inward, self-care coach Cat Kessler helps women find the space they need to create meaning in their busy lives. If the holidays offer little more than a blur of activity for you (or someone you love), Cat would love to weave your (or their) interests and needs into a unique personal retreat experience. Make space for meaning in 2019. Use the code ROOMTOGROW at optinward.com/work-with-me for 20% off a Personal Retreat Box or PDF guide until 1/6/19.

Maya Henry (Real Food, Real Quick)

Maya Henry helps women make healthy choices effortlessly so they can feel radiant from the inside out. Enter code HAPPY18 to get her Real Food, Real Quick meal system for only $19 before December 31st.

You’ll get 3 weekly meal plans with recipes that will leave you feeling radiant but also fit into your packed schedule. Plus you’ll get detailed grocery and prep lists so you know exactly what to buy and all the steps you need to take to have everything prepped and ready to go.

Kristen Good (Kristen Good Collective)

Bonus business card design to any When I Grow Up follower when they purchase a design package from me!

As a designer and creative strategist, Kristen Good helps creative, heart-centered entrepreneurs rock their businesses with kick-ass branding and strategy. Let her know Michelle Ward sent you and get a bonus custom business card design ($150 value!) when you sign up for a design package. Good until December 24th! Start your new year off with a fresh look for your business!

Megan Dowd (Megan Has Good Words)

As a Narrative Strategist for creative, female-identifying entrepreneurs, Megan Dowd helps you tell the ordinary stories of your extraordinary work. The next round of her signature program Uncover Your Core starts January 1st 2019 – four months of individual coaching in a group setting to realign you with your core values and get you crystal clear on how to talk about your work. If you want to talk about your biz with the confidence of a mediocre white dude, be sure to mention SMASHTHEPATRIARCHY in your application to save 20%!

Raquel Hellenga (Raquel Hellenga – Life and Business Coach for Chronically Ill Creatives)

Raquel Hellenga is a life and business coach who helps people with chronic illnesses and other health challenges build the life and business of their dreams! Right now you can receive Raquel’s 2019 Planning Package for just $99 (usually $149) when you use the code CHRONICALLYAMAZING. This package includes three one-hour, one-on-one coaching sessions with Raquel via Skype during December/January to make a crystal clear plan and remove roadblocks to make 2019 your best year yet! This offer is available through December 31st and limited spots are available. Complete the intake form to get started.

Anabell Bender (Dreamcatcher Coach)

As the Dreamcatcher Coach, I help people who are suppressing their creativity to unlock that part of themselves to achieve their big dreams. Through my unique offerings, I can help you let out your true inner self and unleash the creativity that you’ve been trying to hide. In my 8 week «Catch Your Creativity» Program we’ll work together for 8 consecutive weeks through 45-minute one-on-one sessions, either online or in-person (where possible). You’ll also receive:

  • Email support, so you’re not left hanging between sessions
  • Personalized homework that helps move your creative project forward
  • Online session recordings to re-listen to the aha moments

The package is only 350€ and for all subscriptions until December 7th I’ll offer you a free Human Design reading, which is going to clarify who you have been designed to be. You’ll love it!

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Um, do you know that I’ve coached hundreds of women since I started offering dream career guidance in 2008? And that these women are freakin’ rock stars, leaving soul-sucking jobs and traveling the world and launching creative, grown-up businesses and simply doing work that fits their lifestyle goals? Well ya do now – and you’ll hear their stories firsthand in my Client Case Studies series! I’m here today with my first Part 2 of a Client Case Study and I couldn’t be more pleased! EB Sanders was first featured here last December (read it right here) and she became a Woman of the World (aka full-time entrepreneur) just a few weeks later. I’m so happy to have this current Build Your Client Base-er give you another peek into what her career coaching business looks like almost a full year into working on it full time. Goodness abounds!

When we last spoke, you were about to quit your day job to go all in as a career coach. Is your business the same as it was back then, or has anything evolved?

When we last spoke I was building the foundations of my business – now it is growing and evolving in all sorts of ways.

Let’s talk wins! What have you been most proud of in your business since we last featured you?

I have been most proud of being fully booked out with 1:1 clients! Hence the need to grow and evolve!

Have there been any long-term takeaways from our work together? 

There have been. Long-term outlook is my long-term takeaway. While, yes, you need to be on top of this week’s marketing campaign, understanding how this week fits into your whole year of planning isn’t just a nice idea… it’s imperative.

What’s the best piece of advice you can give to someone transitioning from being a “newbie” business owner into a more seasoned or accomplished business owner?

The best advice I can give is to listen to other business owners BUT to do it your way. They’ve done a lot of the trial and error for you! Listen to their advice – really listen – and then implement it in a way that feels good for you. Their success won’t be your success if you try to copy everything they do – your success will come from being 100% you and doing things the way you feel good about.

Is there anything that’s been a game-changer for you when it comes to your business that you can share? We’d love a good resource or a mindset/productivity tip!

Game-changing tip? Get yourself a multi-tasking software. These days, for ~$25 a month you can get an accounting system, CRM, calendar, email marketing and more all wrapped up in one handy program. Basically – do more with less!

What’s on the horizon for your business? We’d love to hear about any upcoming offerings or goals!

Something I JUST launched is my small group coaching. I’m so incredibly excited about it because it allows women who may not be able to/ready for 1:1 coaching get some serious help from me along with a super small group of like-minded, supportive women who are going through really similar challenges.

I’m taking applications now and it goes live in January 2019 (I’m sorta pee-your-pants excited about it.)

Where can we find you and your work?

www.ebsanders.com  and on Instagram @eb_sanders

No-obligation applications are open now for Build Your Client Base, my 6-month mastermind that starts this January. Click here and get ready to make big strides in your biz in 2019, just like EB!

The post Client Case Study: EB Sanders appeared first on When I Grow Up - Creative Business Coach.

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Welcome to the final installment of my Can’t-Mess-It-Up-Guide series! I hope you’ve gobbled up how to create your first offer and how to go about setting your rates.

Today, we tackle something new — making a newsletter opt-in!

Opt-ins are the freebies you give people who sign up for your newsletter, and here’s the thing about those peeps… they’re your VIPs. You’ve gotta take care of them. They’re the ones who’ve raised their hands to say, “Yes, hi. I really connect to what you’re saying here, and I’d like to invite you into my already very crowded Inbox because I don’t want to miss anything you want me to know.” This is so important! And so valuable! These are the people most interested in buying what you’re selling (literally) and we need to give them some TLC.

An opt-in is also the fastest way to establish trust and expertise with new potential clients. Your opt-in shows them who you are, what you stand for, and what they can expect from you in the immediate minutes after they sign up to get your emails. It also serves as an incentive for them to check out your offers and gets the *right* people on your list. If they don’t need this opt-in, they probably don’t need your offerings, and it’s fine to let them go find the person that will help them. This way, you can attract your dream clients and create a business around the people you can most help and who you most enjoy helping.

It’s pretty sweet.

Quick little baby disclaimer: If you’re a product or goods-based business, all you need is a shiny coupon or discount code. That’s it! Hooray!

Folks who offer services, read on for A-Can’t-Mess-It-Up Guide to Crafting Your Newsletter Opt-In!
  • First, identify the thing all of your clients have in common and why they need your services and/or what they gain from working with you. For example, all of my clients are: creative women who want to discover, launch, or build their dream businesses. (<— This will be very close to the “who” of your elevator pitch!) It will also point you towards the kind of opt-in you can offer. (Read on for great examples!)
  • Include what you want them to know that they don’t already know – another way to say this is: give them the answer to a question they didn’t know they had! This will immediately give your opt-in value and they’ll walk away better, stronger, or smarter for reading it. It’s also a chance to show off your expertise and the kind of payoff they can expect from hiring you.
  • Make the freebie title grabby and to the point. Be specific so people know exactly what they’re getting, but be sure to keep it fun! You want them to think “Ohhh, I want that.” Use your already meticulously crafted offers for inspiration and guidance. The language you use will also act as a marketing tool for your brand, too!
  • See if you can make your freebie streeetch, (hint: like craft an email drip!) E-books used to be the thing to do, but these days, an email drip is so much more effective. By e-drip, I mean to drip out an email once a day. For example, if you wrote something like “5 Tips To Clean Out Your Closet For Good,” you could put it all in a download they’d get once – or you could provide one tip a day for five consecutive days. I highly recommend the latter. This gives you a chance to show up in folks’ inboxes much more often, and there’s incentive for them to open and read each email. Make sure you end with a call to action! Which, speaking of…
  • Include calls to action. A call to action is anything that tells your readers where they should go, what they should click, and/or what they should do to work with you. Usually, a call to action will start with a command. You can use language like: “Sign up for…,” “Click here to…,” “Save your spot by…,” “Seal the deal…,” “Snag your xyz…” “Learn more…” etc. etc. Make sure you include the correct links and any discount codes they need!  While you definitely need to make sure people know about your offerings, your calls to action can also be to reply to your email with their questions or challenges, join your private Facebook group, check out your About page, etc. Anything that gets them to know more about you and your work is game!
  • Last tip: If it takes you more than a few hours to make your opt-in, it’s too much. This is a bite-sized deliverable incentivizing your potential clients to come back for more. Think of your opt-in as an appetizer to your work! It’s delicious, but for the whole entree, they’ve gotta hire you. (Side bar: I could do food analogies all day. It’s one of my super powers.)

If you’re still feeling lost, here are a few more of my ~favorite~ opt-in examples from some of my wildly impressive Build Your Client Base clients!

Erika Dillon, Hand-Lettering Artist: By signing up for Erika’s newsletter, you’ll receive digital wall-paper for all of your devices. As she puts it — score!

EB Sanders, Career Coach: Just by heading to EB’s site, you can find 3 freebie packages designed to meet you where you are in your career change goals.

Carrie Lamanna, Writer/Editor/Coach: Carrie provides those on her list with the free writing prompt workbook, “Resist Your Fears and Write Your Truth.”

Inge Gelyen of Thoughtful Gesture: Gift-giving extraordinaire Inge gives folks 10% off PLUS 12 printable gift tags for her clients to customize presents for their loved ones!

Vicky Cook of Heart & Moxie: Vicky wrote the Midlife Woman’s Manifesto and it’s 100% yours just by clicking over to her site!

Opt-ins are just one of my magical business coach tools to help build your client base. For more, check out my Build Your Client Base program and sign up for the interest list!  And you better believe that when you do, you not only get access to the no-obligation applications (for today only! just 1 spot left!), but you also get my 10 most helpful articles that’ll lead you to directly build your client base. Opt-ins for the win!

The post A Can’t-Mess-It-Up Guide to Crafting Your Newsletter Opt-In appeared first on When I Grow Up - Creative Business Coach.

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