Every Brand needs a logo. A logo is the most important part of any brand and helps customers easily identify it and relate to it. If you want to leave a long lasting impression in the minds of your customers, a well-designed logo is vital. A well designed logo separates your brand from the competition. If you want to design a logo but do not have any graphic designing skills these logo designing tools will help you create a logo within a few minutes.
Before you get started, here is a brief guide that explains the importance of different shapes in logo design. Armed with this knowledge, you will be able to use one of the 8 Free Logo Design Tools listed below to design your own logo.
Canva is a logo maker to design personalized logos. Its drag and drop interface makes it a great choice for people with no design experience. You just have to enter your company name and answer a few simple questions to personalize the logo search. It provides thousands of professionally designed logo templates and millions of images, icons, and illustrations to edit your logo design. You can download and share your logo in high resolution without any extra charges.
However, PNG is the suggested format as it offers a cleaner and better quality images as compared to other file formats. The additional benefit with PNG images is the fact that you are able to use a transparent background which will allow you to use your logo over other background colors without any issues.
Logaster is a logo designing tool that can let you design a logo within minutes. You do not require any graphic design skills, just enter your company name and click ‘create’. It uses hundreds of design algorithms to design a personalized logo. The designing team makes adjustments and improves the design to provide you with a high-quality product. Furthermore, you can edit your logo by changing color palette, text, logo layout, icon, and more. You can download your logo in PNG, JPEG, PDF, and SVG formats.
Logaster provides a service which lets you create pre-branded business cards and also create a social media kit with your logo optimized for different social media accounts. Lastly, you can choose from 5 different backgrounds with 6 possible layouts.
Hatchful is an online logo designing tool that helps you create professional designs. It is one of the easiest logo makers available in the market. You can start creating a logo right away as it does not require any experience or graphic design skills.
It lets you choose your business space for better logo template references. You can choose from different visual styles, then add your business name and tagline. You can edit the logo templates further by modifying the font, color, icon, and layout. Also, it provides brand assets for Twitter, Instagram, Facebook, Pinterest, YouTube, and LinkedIn to promote your brand on social media. Lastly, you can download the logo in all formats for free.
Graphic Springs is an efficient free online logo maker with several tools. The features provided in this logo maker can be compared to professional image editing programs. Graphic Springs offers a variety of templates to choose from in different categories. This logo maker allows a variety of graphics, colors, vector shapes, fonts, and more.
You can even hire a professional to help you design a logo. You can filter your options through popular and new logos. Use shapes and symbols to give your logo a decorative touch. Though the application is free, it costs $19.99 to download the final design as SVG, JPG or PNG.
Ucraft is a logo maker that allows you to create a logo like a pro in a matter of minutes. It has over 1 million nicely crafted SVG icons to choose from. You can modify your logo by adding different designs, colors, and fonts. You can even resize and rearrange your design elements. There is also a feature that lets you choose different backgrounds (white and dark) for enhancing the appearance of your logo. The templates are categorized according to the different business spaces which makes the selection easier.
Ucraft provides the logo in PNG format for free but a scalable SVG format costs $12. You can even forward your logo to a professional graphic designer for further refining.
Mark Maker is a prototype that creates logos and refines them based on your feedback. As you use it, the system attempts to understand your choices and suggests different logo types. The system breaks a logo into two parts: a base design and an accent element. Using this technique and some effects, it generates a variety of logo designs. A special algorithm enables the system to understand your preferences and develop its design.
The logos are generated randomly at first then you have to favorite the logos you are interested in. The system starts creating logos by recombining the traits of the favorite ones. The logos are saved in a shared database which allows the system to follow design trends.
LogoMakr is a sophisticated online logo maker that provides an extensive collection of logo templates. It provides a high-quality logo that resonates with the customers. It offers some basic tools with more options and fonts for designing. LogoMakr provides the option to use gradients as well as flat fills. It is easy to edit and gives a selection of patterns, colors, fonts, icons and more. You can be specific with colors and shades as it has a color wheel. There are 9 categories for the selection of icons.
These logos can be used everywhere including websites, flyers, t-shirts, and more. You can share and download a PNG version for free, while it costs $19 to get SVG and PDF formats.
Tailor Brands uses an AI-powered system to generate logos. This logo maker asks you for brand name and a brief description of your brand to understand your requirements. Then you have to choose a logo type (Icon based, Text Logo or Initial Based). A special “This or that” tool helps the logo maker learn more about your design style. The system combines all the information to create the perfect logo for you that you can further customize.
The logo is saved as an ESP file, this distinct file allows you to preserve the quality of the logo when zoomed on print media like posters and billboards.
All of the logo designing tools mentioned above are easy to use and customize. Some of these also provide professional help for enhancing the design of the logo. If you are a beginner these tools are great as they don’t require any special designing skills. You can also read up on these tips to further enhance your logo design and make it more visually appealing.
Color picker is a user graphical interface used for selecting colors or creating color schemes. Saving the color palette is made easier with color picking tools. Regardless of where you are working, the color can be saved, edited and shared. These color pickers offer a selection of color from websites, images, and color pickers.
It is important to note that every Color Tool does not support Windows, Linux, and iOS. The list will take you through different options for different systems. Here is the list of Top 10 Color Pickers for 2019.
Pixeur is compatible with Windows. It comes with a drag and drop system for choosing a color. Web colors can also be used with this software. Also, colors can be changed by adjusting RGB or CMYK components. Pixeur has the feature to alter the hue, saturation, and balance. The Hex value is created after the color selection. This allows the user to utilize it in other applications. This application stores the previous work. Finally, the Hex code, Reversed Hex, RGB or long value format can be copied for export.
With ColorPic it is easy to pick any color directly from the screen. Hex and Decimal values are represented. It’s compatible with Firefox, Photoshop, and other programs. This application is not free but offers a free trial. Also, it indicates secondary color percentages.
Features like resizable magnification area, 3×3 or 5×5 pixel color sampling, and four color mixers make it easy to select the most appropriate color. It has easy to use collapsible sections. Furthermore, it can save up to 16 colors in the palette. Lastly, it supports 4K monitors.
EyeDropper provides color picking from web pages, color pickers, and your personal history. It is an extension for Google Chrome and Chromium. A good tool for web developers. This extension comes free of cost. Color history can be sorted into named palettes. It comes with two cursor options for the selection of color. Export files show the time and date where color was selected.
In addition to this, it displays RGB or HEX format. Finally, colors are automatically copied to clipboard after the color selection.
ColorZilla is a Firefox and chrome extension. Web developers and graphic designers can use it or advanced and basic tasks. A special DOM spying feature gives information about DOM elements. It can sample the average of any selected area. Moreover, Online Palette Viewer allows sharing, bookmarking and viewing color palette online. It works with several programs including MS Windows, Linux, and MacOSX. Moreover, it displays elements like class, id, tag name, and relative mouse position.
Just Color Picker allows 10 formats such as HTML, RGB, HEX, CMYK, etc. The selected color will be saved in the palette and ready to export. Apart from this .aco color switches and .gpl palette files can be edited in Adobe Photoshop. Comments can be added for color details. It comes with an option to select different shade and gradients. Moreover, common adjustments like RGB, HSV, and HSL are available. This comes with 3x, 9x, and 15x magnifier for more precision. Finally, Just Color Picker is free of cost.
ColorSnapper 2 is for MAC users to pick colors anywhere from the screen. It comes with 10 different color formats like NSColor, UIColor, Android, Java, etc. Also, gestures and keyboard shortcuts can be used for controlling the application. Hi-Precision Mode allows accuracy for normal pixel density. Moreover, the magnifying glass works with different displays, resolution, and pixel densities.
Apple Color Panel allows you to adjust the color before exporting. This software isn’t free but comes with a 14-day free trial.
iDropper is another iOS color sampling tool. It is compatible with iPhones, iPods, and iPads. However, it does require iOS 8.0 or later. The application is free of cost. Color preview displays RGB, CMYK, HSV, and HEX values. The color can be saved and used with other applications. About 6 colors can be added to the palette for one image.
Moreover, Favorite and History options make it easy to store and restore. The image details like the number of colors can be displayed.
Pixolor is an Android extension that displays RBG and DIP of any selected pixel. It comes with a hue wheel color picker. Pixolor is a ring floating on the apps showing underlying pixels. It is perfect for UI designers. You can edit, save and share the image.
It generates a color palette from the last screenshot or last zoomed section. It works with other applications. Moreover, this mobile-friendly application allows for Pinch-to-zoom. This application is completely free.
Instant Eyedropper is a windows tool for picking colors anywhere on the screen. It picks up the Hex value of the pixel selected. Instant Eyedropper automatically copies the color to the clipboard. In addition to this, it is a free application. It supports all versions of windows. Moreover, the app supports color formats like HTML, Delphi Hex, HSB and long.
Pixie is extremely light Windows software. It is very simple so it is good for people who are just starting. This app displays RGB, HEX, CMYK as well as HSV color code for the selected pixel. It doesn’t offer color palette but the Hex code can be used with shortcuts.
Moreover, it provides some color mixers for the adjustment of the color selected. It does have a magnifier but is difficult to operate. Pixie mostly relies on shortcuts for different functions. Lastly, it is free of cost.
Color pickers are essential for graphic design and image editing. These color tools make it easy to pick a color from anywhere and use it with other programs. Every single Color Picker comes with its unique features. They also provide the Hex value to make searching for a color easier. Some of these are free while the paid ones offer a free trial to help you decide.
The most powerful tool for a brand to promote their services or products is a logo. It is the first thing the human brain notices while looking at a brand. Logo designers have to consider the emotions of their targeted audience while designing the logo. A brand’s logo must communicate the message. Features such as font, color, and shape should be provided utmost importance while designing a logo.
The shape of a logo is most significant as it gives a structure to the design. The human brain accepts different shapes in a different psychological manner. Some of them appeal to them while others put them off completely. Hence, logos must be designed so that it is easy to memorize and understand. Opting for shapes that evoke the wanted response will be useful. It is possible to influence how customers feel about the brand. The wanted reaction can be generated by carefully opting for appropriate shapes.
Geometric shapes, organic shapes, and abstract/symbolic shapes are 3 major categories of shapes in logo designing.
1. Geometric shapes:
Geometric shapes are the first thing that arises in our mind while thinking of shapes. These include basic mathematical shapes or man-made shapes that are not present naturally in the environment. So, by using geometric shapes it helps the logo design provide organization, efficiency, and proper structure.
Some of the most common geometric shapes are circles, squares, and triangle which are popular in bigger brands.
Circles are continuous. Harmony, eternity, and unity are symbols of circular shape. Human brains feel comfort, love, and presence while looking at a circular logo. Curves have been considered to be feminine. Hence, they communicate softness and gentility. Also, circles reflect a positive message. While sending a message like unity, compassion, and relationship this shape is very useful. Symbol of stability and endurance can be shown by rings.
Squares have a well-defined structure; therefore, it conveys strength, courage, and discipline. Squares also show stability which helps with building a strong relationship with the customers. Also, square sometimes may appear to be boring but if paired with dynamic colors it can become interesting. Stability and reliability are symbols of this shape.
Triangle has a broad base and small tip which shows growth. While associating with power, science and religion this shape can become useful. Triangle is a directional shape. Therefore, it may be positioned differently to emphasize various attributes of the logo. For example, the triangle positioned to the side suggests movement. Lastly, masculine products use this shape as it has some of those attributes.
2. Organic shapes:
Organic shapes are not governed by any laws; therefore, their shape cannot be defined. Randomness and free from boundaries describe such shapes. Providing comfort and relaxation are some of the advantages of such shapes. You can easily spot them around you such as tree barks; leave chewed by insects, waterfall, etc. organic shapes can highlight the overall theme of the logo.
Water is very essential in our lives. This necessity is depicted by using it in the logo. Water is the symbol of purity and fertility which provides consumers to trust the brand. Furthermore, it provides a feeling of peace and harmony. Symbol of freshness can be promoted by water in the logo. Faith, intelligence, and confidence are symbols of water.
b) Tree barks:
Trees depict hard work and discipline as it takes years of maintenance to grow a tree. It gives viewers a soothing effect. Spas and hotels mostly use this shape to endorse their brands. Trees also symbolize purity and hygiene. Due to which it has become a popular choice for the skincare industry. This is the reason people are more inclined towards the brand which has trees in their logo.
The soft curves of the leaves can relax the viewer. It can display transformation as the colors of leaves change with different seasons. Hope, renewal, and revival are some of the messages used for promoting. Hence, Food brands use it to show the authenticity of the ingredients used in their product.
3. Abstract or symbolic shapes:
Abstract shapes have a defined but complicated structure. Stylish icons or letters describe this shape well. They represent ideas or concepts in precise form. Visual language is an essential application of such shapes. These shapes are very common so they require smart designing to make them appear original.
Stars represent something majestic and magical. They are visually appealing so it attracts the consumers. Also, Stars show loyalty and faith. Competing brands can use it to symbolize a sense of superiority. Beauty industries usually use this shape. For example, Jeffree star cosmetic has a star-shaped logo with its initial in the center.
Hearts convey the message of love, relationship, and marriage. The heart sends out the message of care and affection. Companies who would prefer their logo to make a connection with the consumers can utilize this shape very well. Also, it has feminine traits so it will work well with brands focused on female products. Hospitals promote themselves using the heart-shaped logo by securing the patients that they are in the right hands.
Arrows show the courage to move ahead and grow. Protection and defense are also used to describe this shape. Arrows show direction, movement or travel. Highlighting the important part of the logo can be done strategically. Companies that ship and deliver goods mainly use this shape in their logo. The most famous examples are FedEx and Amazon.
The logo must be iconic so that people can register it to their brains. The logo can make or break a brand. Logo designing requires proper shape to create a positive impact on consumers. By looking into different categories and recognizing the strength of various shapes. This may ease the task of selecting the right one for your logo.
The shape must add texture, depth, and movement to the logo. Selected shapes should highlight different areas and points of interest. Nike, Apple, and Twitter have become an inspiration for their minimalistic yet impactful approach. Lastly, product usage defines which shape to opt for.
The application of Graphic Design is highly vast as well as versatile. Designing images for invitations, social media, or online ads, can be tricky, especially if you haven’t studied the fundamentals of design in depth. However, it is easy to wrap your head around the process, best practices, and to follow certain set rules and steps, to get the desired design, and to deliver the best to your clients!
Additionally, there are many tutorials and websites that you can follow for tips, tricks and better understanding of graphic design like Line25 and WebDesignDev. When working on your designs, you can also browse through other templates and designs and use them without any copyright violations from freebie websites. A compilation of freebie resources is available in our freebie section.
Here are the top 10 tips to help you through the process, and create visually appealing posts!
1. Know Your Client:
Before you begin designing the images for the client, it is wise to know what the client needs the images for, the sector for which you’re working, and his requirements. Understand the audience, so that they can react very favorably to it. Context always matters. For example- you wouldn’t want to use flashy images for a website for an upscale product, which would convey something opposite to what is actually intended.
2. Swipe It:
While imitation can be wrong, nothing is wrong with inspiration. Whenever you are designing, ensure that you research before you actually begin. Even if you are browsing and come across something appealing, you can save it for reference purposes. Good designs are hard to find, and you can take the examples to store, and use them when needed. There are no qualms in getting inspired by the excellence of designs- provided that you don’t copy it completely. There are a lot of articles that provide design ideas for logos, business cards, flyers etc that you can check out.
3. Color Palette:
It is worth noting that the aesthetically brilliant and dynamic designs have one thing in common- a great color palette. It is one of the vital components of making a great design. Before this overwhelms you, there are several websites where you can have unfettered access to millions of palettes- for eg: ColorLovers, Coolers, and Adobe Color. Find the Hex Code you like, and go on to create an excellent design!
4. Font Limit:
Avoid going overboard with the fonts, no matter how appealing it may be to you! Ensure that you don’t get carried away, and end up using multiple fonts in the same image. It is important to remind yourself to use fonts which can be read easily, which will contribute significantly to the success of your design work. Analyze the intended purpose of the image carefully, and choose fonts accordingly. For example, the curved and round-edged fonts convey a friendlier feeling. Create a uniformity by sticking to one particular font family. There are many free fonts available that you can use commercially for great designs.
5. Blank Out:
While most of the designers are afraid to use the blank space, or the so-called ‘negative space’ to their advantage, you can surely try it out to see how it works well with your design. You can create a fluid design, which will draw attention to the actual work done in terms of design. This concept can be extremely helpful when it comes to product placement or when the design consists of text.
Scaling is highly pertinent to a successful design. While it is okay to be apprehensive of this technique, the results it gives when used appropriately gives the motivation enough to try it out. Try to apply the scale to the type, shapes, or features which need emphasis. Remember to use appropriate colors, which will enhance the technique used. Ensure that you use the suitable typeface, which would look equally or even more appealing when increased in size.
Irrespective of the number of the images you are tackling with, alignment is a crucial part of the process. Alignment is what gives your design a highly professional edge. This also helps in the presentation of the multiple and varied design elements, in a perfect manner- irrespective of the different sizes. Ensure that the layout is appropriate. While this can get a bit tricky, you can use the Snappa to help you out!
While icons can be deemed unnecessary by several designers, it is a fact that icons do give the design an ‘edge’ as compared to the instances where icons are not used. When used appropriately, Icons can reinforce the content or the message in a very succinct manner- thus, making it appealing and easier to comprehend. It also is helpful in drawing attention to the content. There are many resources that provide free icons for use.
9. 3C- Clear, Crisp, and Clean:
The purpose of the design is completely ruined if it is not comprehensive enough. Use clear and crisp typefaces, to ensure the ease in the readability for the viewers/readers. Use contrast if needed, to bring out the elements. Adjust the brightness according to the contrast and colors used, as well as the text. Try to create a sense of order, by using lines and separators. In the end, your design must reinforce the concept of the 3C.
10. Follow Rules:
By this, it doesn’t mean that you follow a standardized textbook approach. Every designer ought to have his/her own set of rules, as well as a process. Set some standard rules for yourself. For example- if you come across an idea and are quite confident about the choice, avoid letting it go for a toss, and going forward to do something extremely contrasting! Learn to trust your choices and your designing skills. Stick to planning the design out, and ensure a flawless execution!
The field of Graphic Design is vast and full of creative freedom. As an aspiring, or an established designer, you must take advantage of the complete freedom that the field provides!
Unfollow the conventional methods and approaches, and push yourself, and your limits, every single day, by implementing new ideas, experimenting, and innovating!
You learned long ago that you need to keep a watch on digital design trends and technologies. You need to understand how they influence and impact your work and your profession.
Keeping up with trends isn’t always easy. Nor is keeping up with all the tools that follow the latest trends and technologies. You really don’t have the time to do a deep dive to find out what tools you need to keep. Which to replace, and which new ones you can use to your advantage?
You don’t have the luxury of just going with the flow either; you have to be proactive.
We’ve assembled a nice selection of top tools, apps, and resources to help you streamline your work. They will help you to keep up to date and show off your skills.
It wasn’t all that difficult to decide what to lead off with. Elementor is by most accounts the world’s top website builder. A summary of its features makes it easy to see why most users believe that to be the case.
Start with Elementor’s powerful drag and drop feature coupled with tons of templates and content-building widgets. Take into account Elementor’s ability to integrate with any WordPress theme or plugin and the added design flexibility that provides. Add in the fact that Elementor has none of the constraints or limitations many themes impose on web designers.
Put it all together, and you have a genuine blue-ribbon website building powerhouse.
The UI is intuitive and easy to work with; an important factor when workflow time is an issue. To top things off, several exciting new features have been added including Advanced Forms, a Pop Up builder, and scroll and hover animation capabilities.
There is one good thing about invoicing: you get to see when your money will be coming in. But outside of that, invoicing is generally a time-consuming, boring, and, when done manually, error-prone process.
AND CO takes the load off your shoulders. The automated software solution makes invoicing a much simpler and faster process.
With in-built time tracking and contracts features, AND CO automatically generates invoices when projects are completed or designated milestones are reached.
AND CO notifies you when an invoice has been sent, when it has been viewed by the recipient, and when payment is deposited into your bank account. You can even set up recurring invoices to automatically send regular invoices to subscription customers and clients.
AND CO saves you valuable time on your invoicing process, so you can spend more time growing your business.
Houzez is a long-time favorite drag and drop WordPress theme that has every feature and function a realtor is likely to need whether in the office or out and about showing properties.
It would seem to many that in Houzez, realtors and real estate agencies have access to a complete toolkit that at most, might require occasional tweaking or updates. The Houzez team apparently thought otherwise.
They came up with a host of new and useful features; features that have made this outstanding realtor’s tool kit even more so. The old favorites, advanced search, the property management system, and a nice selection of listings options are still there.
What’s new are the Custom Fields Builder, featured listings options, a greater variety of listings sorting options and display formats, and scheduling luxury home showings.
You can hire someone to manage your business’s customer appointments, or you could go with Amelia, a software solution that totally automates your bookings on a 24/7 basis.
Amelia pairs customer or client appointment requests with employee availability. It manages cancellations and changes, reminds customers of pending appointments, and collects payments. You might click on a button now and then to check status, but aside from that Amelia manages everything.
Uncode has all the tools and flexibility needed to create breathtaking portfolio websites. Start a project with one of Uncode’s many templates, or start with one you already have or created on your own.
The best way to see what Uncode can enable you to create is to visit their showcase of stunning, user-built websites. You’ll be impressed and see why this user-friendly theme has sold more than 50,000 copies, making it one of ThemeForest’s all-time best sellers.
TheGem was created for creatives; people who are better than most at creating modern and outstandingly beautiful website designs. As ThemeForest tells it, TheGem provides its users with top performance, 100% flexibility, fast loading times, and it’s super easy to work with.
TheGem also scores a perfect 100 for customer satisfaction. It has in fact the highest 5-star rating for customer support among all premium themes.
wpDataTables easily qualifies as the best WordPress plugin on the market of its type. wpDataTables can do amazing things with large amounts (millions of rows) of complex data by taking that data and converting it into informative, responsive, and editable custom tables and charts in minutes.
Smaller amounts of data can be converted in seconds. SQL database information is supported, plus you can use conditional formatting to highlight or color code key information.
Roundicons.com is offering a bundle of more than 38,000 top-quality, royalty-free icons and illustrations, the largest bundle of its type in the world. More are added every month, and you can download the bundle for a one-time fee that covers the future additions as well.
Use coupon code “GETBIG” and you can purchase the bundle at a 20% discount.
Personalized websites are generally more profitable, 200% more profitable on the average. Personalizing the message(s) to send to your target audience can take a great deal of effort however, and you have to know a few things about that audience to get things right. Logic Hop takes care of that for you with ready-made recipes and great features, such as automatically displaying content based on visitor behavior, geolocation, UTM codes, and much more.
There are plenty of good prototyping tools on the market, and there’s Savah. Savah is the best of the bunch if you’re looking for a single platform for all your design projects. You can create low to high fidelity, interactive prototypes for everything from design concept approvals through rapid prototyping to user testing.
Savah’s built-in design workflow and approval system makes it a powerful collaboration tool as well.
People often prefer to deal with real people when they have a question or problem, but they also like to get quick answers to common questions, and don’t mind at all having a software system provide those answers.
Plus, with a software customer support system like HelpJet, they can get answers immediately 24/7. The HelpJet knowledge base is easy to set up and use. All you need to do is input your questions and answers.
Goodie matches end-user clients and web designers directly with web developers. The most common price for a website is $1299 and you get a ready-to-go, squeaky-clean coded website delivered to your business.
All that’s required on your part is give Goodie your design. They’ll take care of the rest.
8b is brand new, futuristic, fun to use, and free. It features a really cool UI that allows you to create your websites on your desktop at home or work, or on your tablet or mobile device when on the go.
There are 250+ website sections and 16 starter templates to help get your projects off to a fast start, and thanks to Google AMP, your products will be lightning-fast and 100% mobile friendly. No paid plans as yet.
You’ve come across a delightful font you simply must have for your next project. Problem: You don’t know its name, or where to find it. Artificial Intelligence to the rescue! The WhatFontIs AI system will scan its 550,000-font database and provide you with an answer in seconds.
In the rare chance WhatFontIs can’t find the exact font you’re looking for you’ll be shown several nearly-identical fonts which will usually be more than good enough.
This assortment of 15 tools, themes, and resources could prove to be a godsend. Especially, if you want to keep up with the latest digital design trends and technologies. You probably wouldn’t have use for all 15. Just one or two could suffice to boost your web creations to new heights.
As an absolute minimum, we suggest giving the free ones a try. There’s nothing to lose, and we’re betting that if you try them, you’ll end up using them.
It’s been a few years now that SEO experts have started sharing knowledge about structured data. Additionally, popular search engines like Google, Yahoo, Bing, and Yandex have collaborated to create a list of standard elements known as Schema markup for indexing websites in their search results.
Majority of the people are not yet clear about what structured data is and how to use it for better Search Engine Optimization of their website. We have compiled a brief guide on structured data and how it can be used to provide better search engine optimization and search engine result appearance to your website.
What is Structured Data?
Structured data is any form of data organized and arranged in a specific set of manner on a webpage. It can be used in various ways like stipulating a Facebook title and description with the use of Open Graph Markup. In the context of SEO, structured data means adding markup or information to provide extra details about the content of the page to the search engines. Using this kind of markups, you can help the search engines to understand the content better. Subsequently, this extra content will add more relevance to search results. It also enhances your website’s ranking on SERP (Search Engine Results Page).
You need to make sure that search engines are able to analyze and understand these mark-ups. There are three types of specific syntaxes and classifications of concepts, linking, and vocabularies. Search Engines only supports these three syntaxes, which are Microdata, JSON-LD, and Microformats. In addition to these syntaxes, there are two vocabularies, Schema.org, and Microformats.org that can be used to share information about the content of your web page.
When it comes to SEO, Schema.org vocabulary is most used for structured data markup. People also use Microformats.org vocabulary for product reviews or sharing location. If you use Schema.org vocabulary then, Microdata format and JSON – LD are the best options to add markup to the content of your website.
How structured data works with SEO?
Structured data allows the search engines to understand the website and its content better. Google and other search engines continue to optimize the algorithms they use to index and display search results in an effort to provide more value to their users. This is where structured data comes in. It provides information to search engines about the type of data available on your web page. While some of this information may not be relevant to search engine results, a change in the search algorithm in the future can make it relevant. At that time, websites already containing this information will have a head start in their search engine optimization efforts.
Google and other search engines continue to enhance their search engine ranking pages with better user experience and navigability. They also fetch information from the website and display it on the search engine ranking pages to provide information faster to their users with minimum number of clicks. They use structured data extensively to do this. These kind of improvements in search engine ranking pages will only increase and structured data will gain more importance for better search engine optimization and click through rates of websites.
Understanding Structured Data with Examples:
Structured data is not visible to an average Internet user. It is hidden in website code. When web experts use structured data standards, search engines like Google and Bing enhance their website ranking and feature their content with various SERP features.
Google shows different types of information on its search engine result page. Some of the information is specifically influenced by structured data present in the web page. Structured data of a website affects Google’s SERP with content features and enriched results features. The content features are shown as separate search results, while the enriched results features enhance the display of the search result with more information.
Carousels are the small images that appear with captions on Google SERPs, when people search for something. On clicking any of the small images you will find a separate SERP for that particular search.
2. Featured Snippets:
Featured Snippets are relevant information about the search query with the link to a third-party website. They are not a part of the top ten organic search results on the SERP of Google. Featured snippets are fantastic in increasing your webpage’s click through results since your web page is featured at the very top and has high trust factor being recommended by Google itself.
3. Knowledge Panel:
Knowledge Panels are the relevant search information and images displayed in the form of a panel on the right side of the SERP. It helps the searchers to get the information without clicking on the link. Knowledge Panel mostly includes information about specific categories like stock prices and birthdays of celebrities, etc. Mostly, people use Schema markup to tag this type of information.
Enriched Search Results:
Breadcrumbs specify the position of a particular page of the website on the SERP. It is suitable for mobile phone screens as slug instead of the website URL to specify the page position on the website.
The links to websites that appear below the featured snippet are Sitelinks. Google displays site links for searches where it feels users may be interested in related information. Having optimized structured data in your web page can get it displayed in these site links to bring more traffic.
3. Sitelinks SearchBox:
Sitelinks Searchbox is almost similar to Sitelinks except that it has a search box below the search result. It appears with branded searches. Sitelinks Searchbox uses Google’s search option and not the website to generate new SERPs.
Google and other search engines will continue to enhance and optimize their search results to provide better user experience. While you may already be actively updating your website for SEO manually or with SEO plugins for WordPress, organizing your website’s structured data will help you stay ahead of competition in terms of search engine optimization in the future. Besides, structured data helps you to increase the visibility of your business by providing better search experience to your customers.
Companies across the US face high app costs and development lifecycles, according to an article published on ITProPortal.com. Companies that want to launch their own app also face a shortage of coders and time.
Traditional app development can take six months to a year and cost hundreds of thousands of dollars. Now, however, innovative techniques and tools empower business owners to solve customer pain points and level the competitive playing field.
The Zenith Mobile Advertising Forecasts predicted that 66% of the population in developed countries would own a smartphone by the end of 2018. With the success of consumer apps, many companies want to extend their web offerings to mobile users.
The following are five ways that software teams are producing better apps faster than ever.
Method 1. Low Code Development
Low code development is a way to design and develop software applications with minimal manual coding. This development makes app creation easier by eliminating traditional methods which historically have included hand-writing code, a series of quality tests, and then final review and publications. Low-code speeds up this process by allowing for fast, visual modeling using a graphic interface.
Low-code is increasingly allowing non-technical workers to create business applications, allowing developers to spend time on larger projects. Appian, for instance, allows both coders and non-developers with a new way to build software. Rather than writing raw code, a project is kicked off by creating a visual flowchart. Then, using drag-and-drop elements, anyone can build a customized for the business needs.
Low-code is growing increasingly relevant as companies build applications that must work across a range of devices.
Method 2. DevOps Automation
DevOps is the next evolution of agile project management. The methodology harmonizes the function of development and operations business units.
Using DevOps automation, coders can deploy builds faster while producing apps with equal or higher quality compared to using previous methods. DevOps automation does not replace humans but enhances coders’ ability to deliver applications.
Even though available DevOps technologies can automate app development from concept to deployment, it’s essential to include breaks in the automated workflow to prevent inferior products from making it to market. By using DevOps practices and resources, enterprises overcome challenges related to poor development orchestration.
Method 3. Artificial Intelligence
Error and crash reporting firm Raygun forecasts that one day coders will use AI to write applications. Decades in the future, coders will use a hybrid of artificial intelligence and automation to develop apps. AI-powered computer programs and development tools will help software engineers increase their productivity significantly.
For now, however, AI-powered intelligence software, such as OverOps, helps operations teams find bugs. The OverOps platform tracks errors, leaving development teams free to work on new features, rather than repairing programming mistakes.
Method 4. Iterative Rollouts
The traditional development workflow includes ideating a concept that solves a customer problem, coding it, testing and deploying the app, then starting the process over again once your operations department discovers a problem. The entire process can take anywhere from months to an entire year or more.
The Waterfall app development process makes sense – on paper. In reality, however, it’s time-consuming, expensive and cumbersome. Often, companies would devote a great deal of time and resources using the Waterfall development method only to find out that their application is flawed.
Newer methodologies, such as Scrum development, task teams to work in two-week bursts. During each burst, team members work on small code changes for the next iteration.
Scrum application development is also forgiving. The method makes it easier to incorporate changes due to new findings or external developments.
Method 5. Effective Communication
Coders do their most meaningful work alone in front of a computer, but communicating with team members is equally important. Effective communication prevents programmers from over- or under developing features. By staying engaged with stakeholders, programmers can avoid costly mistakes.
Promoting communication is as simple as starting every day with a short 20-minute meeting. Morning briefings allow developers to coordinate their work and bring forth any project barriers. Also, it’s a good practice to have a single go-to person for each project that can organize all participants.
Business leaders cannot let development challenges deter their desire to enter the app space. There are a growing number of solutions for optimizing app development. However, there’s no need to plunge in headfirst – unless that’s what you desire. You can implement workflow and resource upgrades in phases.
Finally, make sure that you choose scalable solutions. By choosing app development resources that can scale to your changing needs, you’ll position your enterprise for unlimited opportunity.
WordPress is one of the most popular content management system on the Internet today. It powers millions of websites. WordPress CMS is free and open-source which makes it very popular. Unfortunately, for the same reason, WordPress is a juicy target for hackers. They are constantly looking for vulnerabilities they can exploit to break into websites.
Vulnerable WordPress plugins, themes, misconfigured file permission settings, easy to guess passwords are usually the reasons most WordPress websites get compromised. Safe web development practices combined with good WordPress security plugins can ensure that your WordPress website does not get compromised. You must always install WordPress plugins and themes from sources you completely trust. Make sure your WordPress file permission settings are properly configured and keep your WordPress passwords difficult to guess. Using a password generator tool for your WordPress administrative password is also a good practice.
We have compiled a list of 6 best WordPress security plugins that you can use to secure your WordPress website.
Sucuri Inc. is a famous web security company with expertise in securing WordPress websites. This is a free plugin that provides all the security features a regular WordPress website needs. With more than 500,000 active installations and regular updates, this plugin is certainly worth checking out for your WordPress website.
WordFence Security is a firewall and malware scan plugin. It has more than 3 million active installations at the time of writing this article and a 5 star rating. It has a free and a premium version. Constant updates in this plugin ensure that it has access to the latest identified malware signatures and malicious IP addresses and uses this information to keep your WordPress website secure.
Additionally, WordFence is an end-point firewall that integrates with your WordPress to provide better protection than cloud firewalls.
• Web Application Firewall
• [Premium] Real-time firewall rule and malware signature updates
• [Premium] Real-time IP Blacklist
• Integrated malware scanner
• Protection from brute force attacks by limiting login attempts
iThemes Security formerly known as Better WP Security is a widely used WordPress security plugin with more than 900,000 active installations. It comes with a free and a paid version.
The paid version iThemes Security Pro contains professional features for advanced WordPress users along with technical support from the iThemes team.
• Monitors filesystem for unauthorized changes.
• Runs a scan for malware and blacklists on the homepage of your site
• Sends email notifications when someone gets locked out after too many failed login attempts or when a file on your site has been changed
• Prevents brute force attacks by banning hosts and users with too many invalid login attempts
• Changes the URLs for WordPress dashboard area, such as admin section, log in section and others
• Removes plugin, core as well as theme updates notifications from those users who don’t have permissions
Compared to the security plugins listed above, this security plugin is easier to use. It provides a comprehensive grading system that measures how secure your WordPress website is based on the number of points you score. Points are determined by checking how many security features you have setup and activated on the website.
The security and firewall rules fall into three categories: ‘basic’, ‘intermediate’ and ‘advanced’. You can begin with ‘basic’ rules and move on to ‘advanced’ rules gradually. This is a good system to ensure you do not break your WordPress website by implementing all the rules in one go.
• Protect against “Brute Force Login Attack” with the Login Lockdown feature
• Add Google reCaptcha or plain maths captcha to WordPress Login form
• Ability to remove the WordPress Version information from the JS and CSS file includes of your site
• Ability to disable the right click, text selection and copy option for your front-end
• Perform a WhoIs lookup of a suspicious host or IP address and get full details.
Cerber security plugin is also a comprehensive security plugin that provides protection against spam, malware and brute force attacks. The Integrity checker tool in this security plugin matches all WordPress files and folders with the files in the official WordPress repository and warns if you there are any changes.
You can also configure automated scanning of all your WordPress files at regular intervals. The anti-spam engine of this WordPress security plugin provides invisible reCaptcha for all WordPress contact and registration forms and all WooCommerce forms.
• Create Custom login URL
• Automatically detects and moves spam comments to trash or denies them completely
• Two-Factor Authentication for WordPress
• Monitors file changes and new files with email notifications and reports
• Invisible reCAPTCHA for WordPress comments forms
If you have a functioning WordPress website with no new developments to be made then chances are you’re not too worried about scanning new plugin files or theme files. In that case, a simple login protection plugin may serve you well without having to worry about other security settings.
‘Limit Login Attempts Reloaded’ is a good security plugin to have in such a situation. It has over 900,000 active installations and is one of the more popular plugins in the login security category. This plugin simply blocks login attempts into your WordPress admin dashboard after a set number of failed login attempts.
• You can put a customizable limit on how many times a user can attempt to login from their IP address.
• It is possible to put a limit on how many times a user can attempt to login using authorization cookies.
• Each time a user attempts to login incorrectly, they are informed of the number of attempts remaining for them to login.
• You also have the option to log all instances of successful and unsuccessful login attempts and receive a notification email.
• If you find a set of IP addresses attempting unsuccessful login attempts, you can add them to a customized blacklist so as to prevent them from any login attempts. Similarly, you can also add known IP addresses to a whitelist to allow them to login.
• The plugin is compatible with Sucuri Website Firewall.
• It also provides similar protection to WooCommerce login pages as well.
WordPress website security is now a lot easier with so many security plugins available. Sometimes you may need to use more than one plugin on your WordPress website to completely secure it. However, in most cases, one of the plugins from the list above will get the job done for you.
SEO (Search Engine Optimization) has become an integral part of the digital marketing strategy. If you have a website, then SEO is the technique of getting the best rankings on the SERP (Search Engine Results Page) organically for your desired search terms.
If you have a WordPress website and you want to optimize it, then you should install relevant SEO plugins. These plugins will help you to boost your website rankings.
Here is the list of 5 must have SEO plugins for your WordPress website.
The name itself suggests that this SEO plugin comes with sturdy features and tools to enhance your website ranking. This plugin is certainly worth the price. It has the ability to provide customized SEO support to different website pages. In fact, it also manages the order of pages on the SERP. Additionally, there is a feature to improve the look of social media postings. It is compatible with other plugins like Squirrly SEO, WooCommerce and WordPress Multisite. In addition, this plugin also has an option for on or off page optimization.
• Facebook Planner to post on Facebook.
• Monitoring of 404 errors if the visitors find this error on any page.
• Manages the insights for page speed on desktop and mobile screens.
• Image optimization with Alt tags and Title attributes for SEO friendly images.
• Backlink Builder to find other similar website options for creating links to your website.
• W3C Validator to help you with the regular checks for schema markup for posts, pages, and custom classifications.
• On-page SEO to update your website page with post-preview or admin top bar.
• Pattern SEO to set a perfect pattern for each post type and custom post type.
• Supports the Open Graph Markup and Twitter card support with Social Optimization.
Yoast SEO plugin is one of the best options for free SEO WordPress plugins. The numbers for Yoast plugin are very impressive. It has more than 5 million active users along and 4.7 out of 5 user rating with more than 15K reviews.
This plugin doesn’t stop at just improving your website’s on-page SEO, it has more to offer. In addition, this SEO WordPress plugin also takes due care of technical optimization of your website. It has a range of features to cater to your website’s SEO needs. Thus, it is also known as all in one SEO WordPress website plugin.
There are few things to note before you decide to use this SEO plugin for your website. This plugin sometimes may decrease your website speed. Apart from that, you may have to incur some extra costs for additional add-ons and upgrades. The premium version of this plugin is available if you need extra features.
• Breadcrumbs to provide internal linking and simple navigation for users.
• Optimization for Meta tags and Title tags for determining page position on SERP.
• Multisite compatibility with XML Sitemaps support and options to copy settings from blog to blog.
• Simple Website SEO Analysis with monitoring of content’s length, meta-description, and use of focus keyword. You can easily understand the analysis with red and green signals.
• Snippet Preview to get a better idea about the actual look of your website results on SERP.
• Social Integration through Facebook Open Graph Markup tool to link SEO and social media.
• Blog analysis through simple red and green signals.
SEOPressor is not available from download from the WordPress plugins dashboard but you can download it from the official plugin page. Google has been updating its search algorithms on a regular basis to provide the best possible search results to users. SEOPressor plugin is regularly updated to provide best results in the face of these changes from Google. This makes the plugin one of the top contenders among desirable SEO plugins.
The only limitations of this plugin is complex user interface which may be intimidating for beginners and lack of a free version.
• Automatic Smart Internet Linking that automatically adds internal links to preserve leads and decrease bouncing rate.
• Dynamic Crawler Control to have complete control over the spiders traveling through the website.
• Regular checks for over optimization by monitoring the excessive use of focus keywords as this can be a negative factor in SEO.
• SEO Score for Keyword by checking the optimization rate of 3 primary keywords (maximum).
• Gives a readability score for your website content.
• Helps to enhance LSI keywords for better rankings of the website.
• Progressive Page Rendering for faster interaction.
• Saves Bandwidth up to 80% with options like minify and compression.
• Compatible with AMP (Accelerated Mobile Pages).
• Extends site caching with caching of feeds and search results page.
• In-built browser caching.
Schema is an all in one SEO plugin that supports major search engines like Google, Bing, Yahoo, and Yandex. It works well in making WordPress web pages stand out on search engine result pages. Its rich snippets feature integrates elements like photos, ratings, and author into search results for increased click-through rate. This plugin has more than 70k users.
• Compatible with all types of content
• Facebook compatibility with perfect formatting of information with shared Facebook links.
• Enhances the click-through rate of the website.
• Compatible with all major search engines.
Each of these WordPress plugins are regularly updated by their developers to provide best SEO results. Most of them provide a free version along with a paid version with additional features. This allows users to trial the interface and compatibility of the plugins with their WordPress websites and make a decision to purchase.
Weddings are one of the most important days of our lives. Memories created during a wedding are cherished forever by family and friends. If you would like to share your wedding memories online with your friends and family who may have not been able to make it to the big day, a WordPress website is a great idea. It also allows you to store the memories of your wedding day online, readily accessible with a single click.
Its a great idea to build a wedding website before the wedding and use it to invite your friends and family members to your wedding as well. You can also post information on what to expect and an itinerary of the big day itself. WordPress is a good platform to build a quick website showcasing your wedding photos and videos. What’s more, there are numerous wedding themes available that you can use to build your website.
Below is a list of WordPress wedding themes with different features that are perfect to be used for wedding invitation websites:
This theme allows you to motivate others to share their love story. People like love stories and this theme is designed for it. You can consider this theme as an opportunity to tell your beautiful love story because where else you will get a chance? This theme is extremely responsive and can be easily customized to suit your wedding invitation. You also get the additional features of RSVP form, countdown, and guestbook in this WordPress Theme.
Video tutorials for beginners make it easy to work around different features in this theme.
This wedding invitation theme comes with much more than would expect in terms of information to be shared in a traditional invitation. With this wedding invitation theme you can get as creative as you like. Wedding Planner theme is a combination of modern style, elegance, and creativity as an ideal wedding invitation theme. If you or your partner are not familiar with coding then this is the theme for you. As this theme has a bespoke design and you don’t require coding to showcase everything on the wedding website.
OneLove is a great selection if you are planning to create an exclusive wedding invitation website. This theme has elegance and class along with a clean look for multiple ideas and purposes. You can use this theme for personal wedding blogs, wedding planning websites, marriage anniversary and all other wedding website. This theme has some exceptional features like beautiful in-built templates, RSVP form, slideshow, countdown, video slider, and photo gallery. As a result, it is best suitable for any kind of wedding invitation website.
If you are you looking for a unique wedding invitation website then, you definitely want to check out Idylle. Because this excellent wedding invitation website theme has great inclusive customization features. In fact, this theme will ensure that your wedding invitation website stands out with a unique look. Apart from the unique features, it is a clean looking theme with a modern appearance. Additionally, it is mobile-friendly and compatible with all popular browsers. It is a great choice for making a wedding invitation website or engagement invitation website.
Alis can be your dream wedding invitation website theme. It has the capacity to help you create a bespoke wedding website. This theme allows you to select the colors and layout to stand out for your wedding invitation website. Subsequently, you will be able to reflect your and your partner’s unique personality on the website. It is a niche theme for weddings and wedding related businesses. If you don’t have any web development skills then don’t worry, this theme will let you build your website with a drag and drop builder.
If you want to have a lovely and beautifully designed website about your wedding then you don’t need to be a website developer. Honeymoon has natural and responsive design to build your wedding website. It is elegant and contemporary and has amazing design options for particular pages of your wedding website. This theme also allows you to create a guest list, helps you manage plus ones and share your wedding invites. With these exceptional features, it will help you to simplify your wedding planning.
Perfect Couple comes with excellent visuals and beautiful responsive design for your wedding invitation website. With this theme, you can share and highlight your lovely wedding moments cherished with your loved ones. You can also make personal bios of Bridesmaids and Groomsmen with Perfect Couple. As the name itself suggests Perfect Couple is actually perfect for any couple desiring of creating a stunning wedding invitation website.
You can create your wedding invitation website in no time with this theme. It is a simple theme that can be set-up easily on WordPress. You don’t even have to worry about the budget with this theme. It is a pocket-friendly wedding website theme. Jack & Rose is a fancy wedding website theme for your quirky wedding function. Apart from that, this theme is fast, smooth, and mobile friendly. If you and your partner are the type who don’t usually walk the trodden path, then this whimsical website theme will be a good fit for you.
If you are a professional wedding planner then you must understand that a wedding is a very important event in everyone’s life. People want everything to be perfect and on time for this event. Thus, they hire you for the smooth execution of the event. Fleur is the ideal option for you to create a wedding invitation website for the couple in that case. There are chances you might get more business from a single wedding invitation website. This theme has everything, home & inner pages, powerful elements and practical features. So use this wonderful theme to highlight your excellence as a wedding planner.
If you feel that weddings should be grand, not simple, then this wedding website theme is for you. This lovely theme can make your wedding look grand online. You should know that your wedding website will create the first impression of your wedding functions. This theme is charmingly designed for creating a responsive wedding website. You can easily create a wedding website within minutes using of this remarkable theme.