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Do you know which online channels are driving the most conversions to your organization? Tiger Rensch, Paid Media Analyst for Vertical Measures, explains how you can use Google Ads to highlight which channels are working for you, and how to identify areas to improve.

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Every Friday, Vertical Measures gathers all the best content from across the web and compiles it into The Weekly Measure. We feature the entire spectrum of digital marketing, including content marketing, paid media, social media, search engine optimization, link building and email marketing. We also list the best conferences that will take place in that next few weeks. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.

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Online users are cynical, suspicious and weary. Don't be part of the problem. Give customers valuable content and they will reward you with their business.

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Content Marketing World will be in session from September 4-7. Join some of digitals best speakers and experts for insight-packed sessions, and then take in all that the city of Cleveland has to offer!

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Why is client management so important for a successful marketing strategy? VM's Jenn Tanabe explains why collaboration between client/agency is so important.

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Every Friday, Vertical Measures gathers all the best content from across the web and compiles it into The Weekly Measure. We feature the entire spectrum of digital marketing, including content marketing, paid media, social media, search engine optimization, link building and email marketing. We also list the best conferences that will take place in that next few weeks. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.

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Find out how you can identify the pages that are most effective at converting users, so you can use that measurement to increase your business revenue.

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Google has changed the recommended tag character length for meta description … again. Find out why this is significant and learn how your current SEO strategy should change as a result.

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Every Friday, Vertical Measures gathers all the best content from across the web and compiles it into The Weekly Measure. We feature the entire spectrum of digital marketing, including content marketing, paid media, social media, search engine optimization, link building and email marketing. We also list the best conferences that will take place in that next few weeks. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.

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Site architecture is the unsung hero of search engine optimization. Foundationally, your site's navigation and URL hierarchy are the most-valuable components determining whether your site can rank.

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